What evidence can you share that demonstrates the impact of the engagement?
So far, the project has generated a number of new visitors to our site and downloading out application document. We’ve also seen an increased rate of people actually completing the application if they’re coming from a channel where they would have seen our awareness campaign. This tells us that the hyper-targeting is working and we’re finding the right people because they’re going through the process. Since we’re still in the first phase of the project right now, we don’t have concrete data to determine the increase by percentage.
How did Toast Studio perform from a project management standpoint?
We’re still in the early phases, so we’re still determining our comfort level is in terms of our expectations and how we would like to be informed. Largely, we’ve been using video conferencing, and our team traveled to their offices for an initial meeting. We feel very well-supported by them. They’ve been able to meet at the last second when we need it. We got the fresh look and feel of a dynamic organization that would appeal to young entrepreneurs.
As you can imagine, we’ve had to pivot our campaign a bit given the realities of the COVID-19 pandemic. They’ve been very forthcoming in how that will impact our campaign and how we should change our messaging. So, our communication with them has been really great in that regard.
What did you find most impressive about them?
We’ve worked with other agencies in the past, but we really wanted an outside the box approach. Toast Studio was that they came up with a solution that wasn’t centered on how government organizations communicate. Our solution was more appealing to entrepreneurs.
We also like that they started these campaigns for us, but we could continue it in-house in the future. Their business model is based on our success but isn’t dependent on us continuing to work with them.
Are there any areas they could improve?
It’s hard to say, but in an ideal world, it would be great if we could collaborate more in-person at the beginning of our project.
Do you have any advice for potential customers?
Trust them and their process. You have to let yourself be open to their ideas in order to showcase what they can do.