What was the scope of their involvement?
Toast Studio helped us with a pilot initiative for social media marketing. Using provided images, their team created written, visual, and video content for our company’s social media posts. They primarily targeted our audience through Facebook but also did some work for Instagram. On both platforms, they strategically marketed to consumer profiles that would most likely draw traffic to our website. The Toast Studio resources are working with our internal staff to put together an optimized posting schedule for the content.
At the same time as this project, we were also launching an e-commerce site. We wanted everything done in sync, so when the website was delayed, we had to pause our work with Toast Studio. We’re just now starting to publish their posts on social media.
What is the team composition?
We initially spoke with Danny (Senior Director, Toast Studio), then Shawn (Community Manager, Toast Studio) took over. He handles our day-to-day needs.
How did you come to work with Toast Studio?
A colleague had worked with them in the past and was happy with the quality of their services. I reached out following that recommendation.
How much have you invested with them?
We’ve spent between $20,000–$25,000.
What is the status of this engagement?
We started working with them in December 2017, and the project is ongoing. At the end of this pilot initiative, we’ll evaluate the results and decide whether to continue the relationship or not.
It’s too early for any concrete results, but Toast Studio created high-quality and promising content that resonates with the target market. The team’s efficient project management skills and responsive communication set the foundation for a smooth collaboration. Overall, they’ve been very helpful.