TAMLO

BACKGROUND

Introduce your business and what you do there.

I’m the director of a restaurant.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with TAMLO?

We needed help with my marketing and social media.

SOLUTION

What was the scope of their involvement?

TAMLO is taking care of our social media marketing and general marketing strategies. The team helps with our social network services by shooting photos and videos, editing the material, posting it, and developing social networking marketing strategies, mainly on Facebook and Instagram.

What was the team composition? 

We work with approximately four members of TAMLO’s team, including James (UK&I Managing Director), Nina (Account Manager), and junior executives.

How did you come to work with TAMLO?

I found TAMLO through a Google search while looking for a marketing company. I chose them because, after visiting their website, they seemed to understand our Japanese cultural context.

How much have you invested with them?

We pay around £700–£1,500 (approximately $900–$1,900 USD) a month, which depends on an activity basis. So far, our total investment with them has been around £10,000 (approximately $12,700 USD).

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

RESULTS AND FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

TAMLO has been helping us increase followers, business, and site traffic. In addition, thanks to their content, our site looks as if it has been made by a content creator, which has been useful for us.

How did TAMLO perform from a project management standpoint?

TAMLO has met our deadlines and stayed on budget. Regarding communication, we use emails and Zoom meetings.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review? 

We want to highlight James's work; despite being a small restaurant business, James always supports us. He's considerate of our not-so-large budget and is willing to work around it without charging us a lot, which is helpful. In addition, Nina also speaks Japanese, so she understands our culture, which is key to explaining our restaurant's menus.

What did you find most impressive about them?

TAMLO's marketing is their main strength. Nonetheless, their team has worked with Japanese clients and has a multinational background, which is useful for the cultural understanding of our business.

Are there any areas they could improve?

At the moment, I don't think there's anything TAMLO can improve on. I'm not sure what they can do with larger projects, but I'm happy with what they've been doing with my available budget.

Do you have any advice for potential customers?

With TAMLO being a Japanese company, I highly recommend working with them whether you're Japanese or not. I'm a Japanese person working with them doing business outside Japan, and they've been helpful.

BACKGROUND

Please describe your company and your position there.

As the Growth Lead, it's my role to define our target markets, segment our audiences and put together scalable campaigns for business development and customer onboarding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TAMLO?

As part of a large segmentation project, we worked with TAMLO and relied on their skills to explore different potential target segments using social listening and audience intelligence tools and techniques.

What were your goals for this project?

Our primary goal was to get prove or disprove a hypothesis we had on different target segments and receive actionable insights on segments that proved to be a good fit for Papercup's AI translation solutions.

SOLUTION

How did you select TAMLO?

I had come across TAMLO via a recommendation by an ex-colleague.

Describe the scope of their work in detail.

After selecting TAMLO as our partner for this audience segmentation project, we then had an exploratory meeting so they can understand our solution and existing customer base in more detail. After we mapped out the scope of the project, we were provided with a detailed SoW and timelines for the project.

The project itself then ran for 2 to 3 weeks with regular check-ins so the team at TAMLO could share with us insights they uncovered about our new target segments we were researching and adjusting their tactics to delve deeper into each sub-segment.

At the end of the project we were provided with a detailed presentation for the entire team at Papercup that ran through the hypothesis, methodology, findings and actionable insights for us to follow up on.

What was the team composition?

We worked mainly with our account manager James. This handsome chap, was most charming and handled any additional requests very gracefully with hyper attention to detail.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most of the outcomes of the research are sensitive so cannot be directly shared. However, on a higher level, through this project, we were able to identify new target segments with a wealth of actionable insights about each. This allowed us to put together a thorough marketing campaign, with relevant messaging to break into these new segments.

How effective was the workflow between your team and theirs?

With regular updates and detailed reports, the whole workflow was seamless.

What did you find most impressive about this company?

Their creativity and ability to understand and adapt to our thoughts and processes were very impressive. This allowed them to become an extension of our team over night and run this project as if they worked for our company for years.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of H.I.S. Europe Ltd

Describe what your company does in a single sentence.

Travel Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TAMLO to accomplish?

• Promote our brand
• Marketing

SOLUTION

How did you find TAMLO?

• Clutch Site
• Other

Why did you select TAMLO over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from TAMLO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Branding and Marketing. We got more awareness and followers via SNS and advertising from advice by TAMLO.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SNS followers. Selling our products from EC site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Adjusting the working time as we requested.

What was your primary form of communication with TAMLO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They had talented staff who could speak English and Japanese, making our communication smooth and their work accurate.

Are there any areas for improvement or something TAMLO could have done differently?

We needed to decide the specific goals and share the achievements to improve our awareness for branding.

BACKGROUND

Please describe your company and position.

I am the Head of Global Social Media of NetApp

Describe what your company does in a single sentence.

Intelligent data infrastructure solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TAMLO to accomplish?

• Translation of social post copy from English to Japanese
• Publishing social posts to our Japanese social media accounts
• Community management on our Japanese social media accounts
• Providing cultural insights to further our locally targeted social media accounts
• Create social media content with relevant Japanese influencers

SOLUTION

How did you find TAMLO?

Online Search

Why did you select TAMLO over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from TAMLO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TAMLO supported my team with weekly translation, publishing and management of social media posts across our Japanese social media channels, as well as advise on cultural events to focus on. Alongside the translation of social media posts, they also wrote, translated and published posts around relevant local new stories and created a series of videos with Japanese influencers who fit our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in social media posts published to our Japanese social media accounts, increase in on-platform and off-platform metrics and an increase in relevant Japanese social media content creation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yuichi, James and their team always delivered projects on-time in a professional manner and were always there to meet with us and explain things wherever needed.

What was your primary form of communication with TAMLO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail and ease of communication are impressive.

Are there any areas for improvement or something TAMLO could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Field Marketing Manager | Carrier | APJ of Akamai Technologies

Describe what your company does in a single sentence.

Akamai is a content delivery, security and cloud service provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TAMLO to accomplish?

• Localize existing content to local Japanese language and use for digital campaigns
• Drive Product and Brand Awareness for Akamai's Carrier Security portfolio in the Japanese Market
• Create new content to be used for digital campaigns with the goal to drive impressions, CTAs, leads

SOLUTION

How did you find TAMLO?

• Online Search
• Referral

Why did you select TAMLO over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Aligns with our strategy to expand sales efforts into Japan

How many teammates from TAMLO were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Created and implemented a PPC Ad plan, testing multiple online platforms and content types to determine most effective reach and PPC impact. Providing monthly updates on performance and pivoting funds towards most effective platforms when necessary. 
2. Creation and ongoing management of Monthly customer newsletter, reaching approx 8K end users. This includes copy, digital thumbnails, and working with the existing business templates for newsletters.
3. Managing a phased project plan for localization of existing content pieces, based on strategic sales/product priorities.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. For PPC Ads - Impressions, clicks, CTR and CPC
2. For new content - as we are in year one, the goal is more a market based outcome to drive brand and product awareness and push all our existing customers into a nurture program, which is underpinned by the monthly newsletter created by TAMLO. Year two will see us driving audience to campaigns with CTA's. 
3. For localization of existing content - the goal is to build our repository of localized content. In less than 10 months, we have covered over 100 pages of localized technical content which is a huge success for us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive, flexible on scope, and also provide well informed guidance on strategic next steps. Everything has been delivered on time, and they have always managed consistent communication through regular meetings and comms.

What was your primary form of communication with TAMLO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are genuine people, who understand the digital marketing landscape very well. They are extremely focused and take the time to understand your business priorities before implementing a project plan. I have in the past struggled to effectively localize technical content into Japanese language, and TAMLO have filled this gap perfectly for us. In fact, they have also corrected some of our existing work which has saved us from promoting unfit content in the market.

Are there any areas for improvement or something TAMLO could have done differently?

They continue to impress me as our partnership grows and expand. The are not just a vendor to me, but a trusted partner who I confidently take advise and guidance from.

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of Cross Media Ltd.

Describe what your company does in a single sentence.

Based in London, the economic and cultural center of Europe, Cross Media broadcasts Japanese culture to the world through English language events, publishing, and digital promotion.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TAMLO to accomplish?

• Digital marketing strategy
• Social media and newsletter copies

SOLUTION

How did you find TAMLO?

Referral

Why did you select TAMLO over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost

What was the size of TAMLO’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tamlo provided us a very clear digital strategy and helped us set Google ads and write social media copies for our event. As a result, we were able to sell more tickets than previous years and engage with a lot of new audience - 40% of our visitors were new customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ticket sales
• Website impressions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always replied very quickly despite the short notice. They are also very friendly and so professional

What was your primary form of communication with TAMLO?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great ideas, quick response and very friendly team

Are there any areas for improvement or something {provider_name} could have done differently?

Not really. We are very happy with their work