Power Digital

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce manager at Caleres Europe, a footwear company that has 12 footwear brands.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We needed help with SEO, PPC, and social media marketing (SMM).

SOLUTION

What was the scope of their involvement?

Power helps us with our SEO, PPC, and SMM efforts; the platforms include Facebook, Instagram, Twitter, and Google Ads. Additionally, they help us with content strategy, and they’ve designed a few creative assets for social media. Regarding SEO, they collaborate with us on keyword research.

What is the team composition?

We work with about 10 people from Power,  including the customer success manager, an account manager, and the channel managers.

How did you come to work with Power Digital Marketing?

We hired them because our US company uses them.

How much have you invested with them?

We’ve spent over $200,000.

What is the status of this engagement?

We started working together in April 2020-ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The work that Power has done for us has been very successful; we’re very happy with what they’ve delivered.

How did Power Digital Marketing perform from a project management standpoint?

Power’s project management is good; they stick to deadlines and stay within budget. We use Asana for project management and have regular meetings with them. Additionally, they’re very responsive over email.

What did you find most impressive about them?

Power is fantastic at what they do, and they’re very good at implementing strategies. Additionally, they’re knowledgeable and supportive.

Are there any areas they could improve?

Power often gets the numbers in their spreadsheets wrong, so they need to improve their reporting. They frequently publish incorrect reports regarding the revenue data.

Do you have any advice for potential customers?

Power works with little supervision, but you still need to check the numbers in their reports.

BACKGROUND

Introduce your business and what you do there.

I’m the outreach director of a lead generation company for insurance providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We needed someone to consult us on our business.

SOLUTION

What was the scope of their involvement?

Power Digital Marketing provided us with business consultation to identify areas of improvement within our company. We looked at our index pages, keyword performance, website ranking, and content development opportunities.

They also created content for us and established our backlinking efforts.

What is the team composition?

We mainly interfaced with the owners and content developers.

How did you come to work with Power Digital Marketing?

Power Digital Marketing was highly recommended to our CEO.

How much have you invested with them?

We roughly invested around $180,000.

What is the status of this engagement?

We worked together from April 2021–June 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Power Digital Marketing improved our content and online rankings, and helped us resolve issues on our site to enhance its performance.

How did Power Digital Marketing perform from a project management standpoint?

We had weekly meetings on Slack, and they were very communicative and responsive throughout the duration of the partnership.

What did you find most impressive about them?

We liked how they fully integrated themselves into our company. Because of that, they were able to see the bigger picture and identify improvement opportunities across our platform.

Are there any areas they could improve?

Maybe they could be more specific with what they’re trying to accomplish, as they were vague and underperformed on their promises initially.

Do you have any advice for potential customers?

I would advise you to set up specific metrics for the project to get the most out of your partnership with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Dwellful, a real estate technology company. We help home buyers and sellers across the US find local real estate agents. In my role, I oversee our marketing efforts with the goal of driving inbound leads to help those potential buyers and sellers connect with the real estate agents.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

Historically, we had been very focused on PPC and paid channels to drive traffic, so we were looking for someone who could help us with our SEO.

SOLUTION

What was the scope of their involvement?

Initially, Power Digital made an SEO audit of our website and set up a basic plan for growing our organic traffic. Then, they took charge of executing that strategic plan to build SEO content and increase our Google rankings.

What is the team composition?

I worked with 5–6 people from Power Digital, including an account manager who oversaw our daily collaboration, people focused on technical SEO, and people focused on content development and backlinking.

How did you come to work with Power Digital Marketing?

I met Power Digital through a personal reference. I had previously worked with a colleague who managed SEO teams and had worked with various agencies. He put me in contact with some of these agencies, including Power Digital’s co-founder.

How much have you invested with them?

We spent close to $50,000 in total. Their fee was around $12,000 per month as we scaled our efforts towards the end of our engagement.

What is the status of this engagement?

We worked together from September 2021–March 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Power Digital quickly identified pages within our site that represented an opportunity to increase our organic search positioning. Thanks to their efforts, we went from having hundreds of visitors coming in organically every month to having a few thousands of visitors within six months.

The 5X increase in organic visitors was possible due to Power Digital’s page optimizations, content development, and interlinking strategies, which helped us rank keywords better. Additionally, we were able to increase our domain authority from 9–12, which was a very meaningful improvement considering the short amount of time in which they achieved it.

How did Power Digital Marketing perform from a project management standpoint?

Power Digital was great at delivering assets on time. Whenever we faced roadblocks on either’s end, they were great at communicating about them and adjusting timelines accordingly.

Power Digital had very good processes in place to develop a tracking system for the tasks they were responsible for; we mostly organized the project using Google Docs and Sheets. We also coordinated with them on content development, using a clear calendar to see which pieces of content were in development, which ones were ready for approval, and which ones were ready to publish.

In addition to that, Power Digital put together some data studio reports to track the main KPIs that we were following during the project. We also communicated via email and had biweekly calls with their team to review updates, progress, and performance.

What did you find most impressive about them?

One aspect of Power Digital that really stood out as I evaluated different agencies was that they took the time to understand our business model well and lay out a specific plan for the real estate industry. They created a very tailored plan, focusing on local searches and specific targeting, which went a long way in securing our relationship.

Are there any areas they could improve?

No. They did a great job, and we were very happy with their performance. We didn’t end our collaboration because of them, but because we were going in a different direction, so we ended our partnership on good terms.

BACKGROUND

Please describe your company and your position there.

I operate as the head of web & digital (and digital transformation) for a private college in the Chicago suburbs. My responsibilities range from web infrastructure related to UX/UI, the brand's digital reputation/presence, and all traffic/leads related to marketing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing, and what were your goals?

We relaunched our brand in 2019 and needed executional support at the enterprise level for PPC/Paid Social and SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

I researched/interviewed 15 vendors looking for 3 important characteristics:

1. Innovation (backed with evidence)
2. Trustworthiness (authenticity)
3. Willingness to work to form a long term partnership

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

3 year capital project starting heavy with brand awareness moving to heavy lead gen. Scope covered PPC, Paid Social, Web Audits/Optimization (SEO), and Content Strategy (SEO).

How many resources from the vendor's team worked with you, and what were their positions?

We have a dedicated account manager, an executive sponsor, and each channel leveraged has a direct client-facing rep. At times, up to 8 team members were interfacing with us at one time, but that doesn't include multiple teams in CRO/Analytics/UX that jumped in for support of various initiatives.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our SEO Content Strategy produces avg.'s of thousands of % increase in traffic PoP, with hundreds of % increases MoM. We've captured traffic to our site that would have never come had it not solely been for the SEO Content Strategy implemented, with new strategies leveraging reoptimizations and increased content production with their writing teams.

Paid (PPC and Social) is constantly growing, evolving and driving leads with efficiency - and the best part, PDM isn't scared of 'bad' data. A lot of agencies would shy away or attempt to sugar coat a bad month, but if there is a bad month - there is a list of attempted strategies their team proactively takes to mitigate the issues - and constantly pivots to capitalize on opportunities. It's the most valuable aspect of their support to me now that we trust one another.

How effective was the workflow between your team and theirs?

It's great. PDM has gone above and beyond to create tracking documents shared between our teams, reporting dashboards, board presentations, etc. There is never a 'no' - it's always 'how much time do we have, we'll get it done.'

What did you find most impressive or unique about this company?

Every individual is a rockstar. You can tell they are supported as employees, and that true passion is allowed to be explored/developed. Our strategies are successful due to their proactive and hands-on approach to channel management, and their desire to be authentically transparent so we can make actionable change in our strategies has been paramount to our success.

Are there any areas for improvement or something they could have done differently?

Every single area of improvement I have brought to them, they have addressed by exceeding my expectations. They are incredibly responsive. So if I have any statement here - it's that client work is unique since every client has unique requests - but their team listens, engages, and then produces damn impressive results. If they keep doing this, there won't be options for responses for this question since they are addressing everything that comes up.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of marketing for a skin care brand — Shani Darden Skin Care.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We partnered with them to run an influencer marketing program.

SOLUTION

What was the scope of their involvement?

Power Digital ideates, recruits, and negotiates influencer campaigns on our behalf. We share our objectives, expectations, and the type of influencers we want to target for campaigns. We normally work with Instagram, TikTok, and YouTube influencers. Their team then comes up with a strategy. After we agree on it, they execute the strategy.

What is the team composition?

We primarily communicate with McKenna (Digital Marketing Coordinator) and Lizzie (Influencer Marketing Manager).

How did you come to work with Power Digital Marketing?

We found them through a referral because one of our colleagues previously worked with one of their team members. Our colleague connected us with Power Digital, and they understood our brand and needs. Their team was sensitive to some of the brand’s nuances, which was important to us.

How much have you invested with them?

We’ve spent around $150,000 on their services so far.

What is the status of this engagement?

Our partnership began in August 2020, and we’re continuing to work with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Power Digital supplies us with ROI data and engagement reports on all of the influencers, so we’re able to track the general success of each campaign. Their team normally recruits between 30–40 influencers for each campaign.

How did Power Digital Marketing perform from a project management standpoint?

We use Slack, Google Sheets, and Google Slides to communicate. We also have a biweekly meeting with them. They have a proprietary reporting tool, and we have an account in it.

What did you find most impressive about them?

They’re attentive, so their team quickly responds to us. Power Digital’s also detail-oriented and feels like an extension of our team. They know the answer to questions on the spot, so we don’t have to constantly bring them up to speed.

Are there any areas they could improve?

Right now, we’re happy with them. Power Digital only needs to grow their influencer database and the breadth of their partners. That’s an area in which they could improve.

Do you have any advice for potential customers?

Be specific with your scope and treat them as an extension of your team. The more information you give them, the better they’ll be able to perform.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for an online platform that serves anyone who wants to change their relationship with alcohol.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

As a relatively new company, we were looking to identify new organic growth channels to sustainably grow our business.

SOLUTION

What was the scope of their involvement? 

Power Digital Marketing works with us in two key ways: SEO and email marketing. We’ve decided to invest early in SEO, partnering on both technical on-site optimizations and content generation. Their team works closely with us to deliver high-quality content that’s optimized for search. They also bolster our site content through internal linking strategies, keyword analysis, and backlinks from third-party websites.

On the email front, we’re working on creating email sequences for different segments of our audience to share content. It’s a way for us to educate people on our offerings with the intent of driving conversions. 

What is the team composition? 

I work with at least six people consistently. 

How did you come to work with Power Digital Marketing?

Our head of product received a referral for Power Digital Marketing, and we were impressed by the holistic view that they had around search. We appreciated the knowledge, expertise, and thought leadership that they provided in our industry (telemedicine and healthcare).

What is the status of this engagement?

The partnership began in September 2020 and is ongoing. We enjoyed working with them so much that we ended up adding email marketing to our initial scope about midway through, and they’ve been working on that since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a substantial increase in organic search traffic since the beginning of September, with real progress being made in the last two months. I recognize that search is often a long-tail endeavor, so we’re confident that the work will yield significant results in the next six months, too.

How did Power Digital Marketing perform from a project management standpoint?

I’m blown away by the level of communication from their team. We primarily communicate via Slack, which is our preferred communication channel. At times, I even have trouble keeping up with the output, but that’s more on my end.

What did you find most impressive about them?

Their attention to detail is exceptional, and the team’s responsiveness is definitely unlike what I see with most agency partners — they’re well-integrated into our group. They also have a generally great attitude, which doesn’t go unnoticed. That “one team, one dream” mentality is not always easy to achieve in external partners.

Are there any areas they could improve?

We’ve been really happy with the work so far, so I don’t know if there’s anything they’d have to change. If I had to pick, I’d say that it’d be helpful for them to prioritize tasks with us. There’s so much output in Slack that it’s necessary for everyone to consistently prioritize, both to manage our teams and to make sure that everything is moving forward correctly.

Do you have any advice for potential customers?

Power Digital Marketing has a very robust set of expertise, and I appreciate that they bring new ideas to the table around how to optimize for search. Clients just need to understand what their own goals are as well as making sure that they have the internal bandwidth to support what will be a very high-output team.

BACKGROUND

Introduce your business and what you do there.

I’m co-founder and CEO of an indoor cycling studio franchise.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We needed to evaluate our SEO and lead generation for franchise sales processes as well as social and organic marketing and branding.

SOLUTION

What was the scope of their involvement?

In the beginning, we helped Power Digital identify which parts of the market we wanted to target. Our team also educated them on which subjects we believed our target audience would search to inform content clusters. We closely worked with Power Digital to create those clusters.

For organic social initiatives, they strictly work on Instagram and Facebook. Their team helps to build our corporate brand image through organic and social platforms. They handle the brand voice and physical branding. Power Digital also created a content calendar. Their team’s responsible for creating, scheduling, and deploying content on various platforms.

What is the team composition?

We’ve worked with the same account manager who Power Digital initially assigned to us. We typically work with a team of 1–3 people, which changes depending on the marketing initiative.

How did you come to work with Power Digital Marketing?

I knew their CEO and that’s how I found the brand. Their team was the reason that we chose to work with them. When we started working with them, we were a smaller startup. We found their mix of professionalism, scrappiness, and creativity interesting. Power Digital didn’t have a cookie-cutter approach.

How much have you invested with them?

We’ve spent around $200,000 on their services so far.

What is the status of this engagement?

We started our ongoing partnership around January 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work’s metric and KPI driven. We internally track metrics such as social and organic engagement growth. For content clusters, we measure whether or not there’s keyword movement. Power Digital’s top-quality. We can only give the highest accolades to their company, their work, and their execution.

How did Power Digital Marketing perform from a project management standpoint?

We use Nova for project management and reporting, and Power Digital uses their own internal tools. They’re great communicators, which is one of the biggest factors in our success. If I ever need something, I can email, text, or call them. They’re always open and responsive. That has made project management successful for both of us.

Back in the day, we met in their office quite a bit. Now, everything’s digital. We have a lot of webinars and calls.

What did you find most impressive about them?

Their team deeply cares about their partners, which is hard to find. Power Digital cares and shows it in many ways.

Are there any areas they could improve?

In the early days of our partnership, data delivery and reporting were their areas for improvement. Power Digital built their own tool that fixed any issues and improved their reporting.

Do you have any advice for potential customers?

If you want to build a good relationship, it’s a two-way street. It’s important that you care about them because their team actually cares about you.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for Big Nerd Ranch, a professional services company doing digital product development and training work for some of the world's most iconic brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Power Digital Marketing?

Power Digital is helping lead us to a better SEO position as well as optimize our paid digital campaigns.

What were your goals for this project?

We are an inbound organization so lead generation is vital. We hired PDM to optimize our paid campaigns spreading the good word to new logos and keeping us top of mind to those with brand awareness but not actively working with us right now.

We also needed to tighten up our SEO strategy so that internal supporting initiatives could be more intentional and focused to support larger goals. Ultimate goal = ROI on marketing activities and spend

SOLUTION

How did you select Power Digital Marketing?

Word of mouth referral and lots of Googling. If you are positioned as an SEO expert, you ought to be very findable. They were - every way I searched, they appeared. That was a great demonstration of their skills sets in action.

Describe the scope of their work in detail.

Digital clean up on existing website SEO optimization recommendations and assistance Management of paid campaigns

What was the team composition?

Specific subject matter experts in each area we work. I really like this as this is such a detailed craft and they recognize and specialize accordingly. Executive sponsor and oversight Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a client, we have high expectations and have been very happy with their work. The PDM team has really become an extension of my internal team. We are learning from them and quite happy with their work. This will be a long term relationship as they add value to our digital efforts.

How effective was the workflow between your team and theirs?

Communication is easy, comfortable and seamless. Hard conversations are productive and I genuinely feel like they understand our business and want to help.

What did you find most impressive about this company?

Big Nerd Ranch is a high performing, client obsessed, organization. We value honest direct communication and have found very similar values in the PDM team.

We actually looped them into a project of ours as a subcontractor which says a lot as we are committed to delivering world class value to those that we serve. We trust and value PDM expertise and our relationship with them.

Are there any areas for improvement?

Keep doing your thing. It is fun to watch their well earned growth and success.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of Bloom Hemp. We provide hemp products such as CBD tinctures, CBD lotions, hemp hearts, and hemp food.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

Our e-commerce site was struggling, so we hired Power Digital Marketing to increase traffic coming to our website.

SOLUTION

What was the scope of their involvement?

Our original site was on Magento, but they’ve redeveloped the platform from scratch on WordPress. We had a general idea of how we wanted the site to look, but they revamped the design. Then they improved functionality, built product pages, added rewards programs, and implemented chat features to help with customer experience.

They also developed an on- and off-site SEO strategy to improve how our product pages rank online. They identified keywords to focus on and provided a Microsoft Excel sheet to help us track them. Now they’re helping us build backlinks to increase our domain authority. On top of that, they use Klaviyo to help with our email marketing campaigns.

What is the team composition?

John (VP of Technology & Web Development) was my main point of contact, and a delivery team reported to him.

How did you come to work with Power Digital Marketing?

My accountant introduced me to them. We decided to work with them because of their professionalism and experience within the industry. We were impressed with their presentation and how intelligent they were. They clearly knew what they were talking about.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We started working together in July 2020 and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The first couple of months were a little slow, but traffic, conversion rates, and sales have increased recently.

How did Power Digital Marketing perform from a project management standpoint?

They created a system that houses all of our project management tools. We have bi-weekly calls and they provide weekly updates on Mondays.

What did you find most impressive about them?

I’ve been impressed by their communication, organization, and responsiveness. When we need something fixed, they always come up with quick solutions. I’ve been able to contact John to fix problems on our website at 9 p.m. before.

Are there any areas they could improve?

No, I’ve been really happy with their service.

Do you have any advice for potential customers?

It’s important for new clients to have a plan in place before meeting with them. By outlining action items, Power Digital Marketing will be better prepared to help them meet their goals.

BACKGROUND

Introduce your business and what you do there.

Berkshire Hathaway HomeServices is a real estate services company based in San Diego, California. We cover all of Southern California, from Santa Barbara to San Diego. As the senior director of marketing, I oversee all things digital, design, content, and leads. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Power Digital Marketing?

We rely on Power Digital Marketing for their digital expertise.

SOLUTION

What was the scope of their involvement? 

Power Digital Marketing develops our digital strategy for SEO and search engine marketing (SEM). They monitor our website to ensure that it continues to perform well, reporting on our progress in a weekly call. For any of our larger SEO projects, they report to us on a monthly basis.

What is the team composition? 

We have quite a few people assigned to our account. Currently, there are six people who work on the various initiatives with Britney (VP of Operations) being our main point of contact.

How did you come to work with Power Digital Marketing?

The relationship has existed since before I started my position. Of course, I’d worked with other agencies prior to coming to Berkshire Hathaway, but I’d heard such great things about Power Digital Marketing from our executive stakeholders that I decided to adopt their services.

Over the course of the last two years, I’ve gotten to know Power Digital Marketing better. They’re a bright organization that’s doing great work for us, which is why I continue to keep them on as a vendor.

How much have you invested with them?

So far, we’ve spent about $500,000.

What is the status of this engagement?

I’ve been working with them for the last two years starting in January 2018, but they’ve had a relationship with us since before then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of SEO, the data speaks for itself. We can see how our site is ranking as well as the number of visitors we get through Google Analytics. We use that information to determine how successfully the relationship is going. 

How did Power Digital Marketing perform from a project management standpoint?

They’ve been very strong in sticking to our deadlines and communicating through Zoom. Prior to COIVD-19, they used to come to our corporate offices and present their progress in person.

What did you find most impressive about them?

They have a young, creative team that’s made up of very bright specialists. Depending on which initiative we’re doing, they assign subject matter experts to us who are really sharp and articulate. And, as I said before, they rarely miss deadlines if ever.

Are there any areas they could improve?

When I compare Power Digital Marketing’s work to some of the other agencies I’ve dealt with in the past, those other agencies had stronger creative development skills. Having said that, Power Digital Marketing remains stronger in terms of executing our initiatives.

Do you have any advice for potential customers?

I don’t know if I have any advice to give since they do such an excellent job of managing client relations. You’ll be lucky to be a client of theirs!