<p>Xplora BG is a leading Bulgarian digital agency with reputation for delivering <strong>high ROI integrated digital marketing services</strong> to regional and international clients. </p> <p>Our focus is scaling the digital marketing of clients - strategy, planning, execution, analysis and consolidation of findings, and of course - scaling of marketing regarding goals, audiences, channels, content. </p> <p>Our 60+ full time team combines strategy, creative, performance marketing, account management professionals to provide:</p> <p>- strong analytical approach based on <strong>real user behavior data</strong></p> <p>- <strong>sustainable</strong> digital strategy to meet business and marketing goals</p> <p>- <strong>flawless execution </strong>combined with flexibility (yes, quoting 5 marketing directors "you have 100% flawless execution of what was agreed")</p> <p>- <strong>detailed analysis and consolidation of findings</strong> (yes, everything in marketing is an assumption, unless its validated by relevant contextual actual behavior of real users)</p> <p>- <strong>scaling of marketing</strong> (yes, marketing is easy to scale, with the right teams on both sides)</p> <p>We specialize, as presented in detail on our website via service descriptions, case studies with detailed data and extensive client video interviews, in:</p> <p>- integrated digital marketing</p> <p>- performance marketing</p> <p>- social media marketing</p> <p>- search engine marketing</p> <p>- email marketing</p> <p>- digital and visual assets</p> <p>- trainings</p> <p>- employer branding</p> <p>We have <strong>significant expertise</strong> in the digital marketing for the following industries and sectors:</p> <p>- B2B and B2B2C</p> <p>- FMCG</p> <p>- IT</p> <p>- High ticket household goods</p> <p>- Retail</p> <p>- Training and education</p> <p> </p> <p> </p> <p> </p>
Min project size
$5,000+
Hourly rate
$50 - $99 / hr
Employees
50 - 249
Locations
Sofia, Bulgaria
Year founded
Founded 2015
Languages
4 Languages that we service
English
French
German
Bulgarian
1 Locations
Sofia , Bulgaria
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$50 - $99
/hr
Rating for cost
4.8
/5
What Clients Have Said
XploraBG is praised for providing good value for cost, with project investments ranging from $10,000 to $130,000. Clients report effective project management and timely delivery, highlighting their adaptability and proactive communication. Overall, they are seen as a reliable partner delivering measurable results.
XploraBG's digital marketing strategies have led to significant improvements in metrics such as website traffic, lead generation, and conversion rates. Clients report substantial increases, including a 1,000% traffic boost and a 250% profit rise.
Areas for Improvement: Internal Knowledge Transfer
Some feedback suggests enhancing the internal knowledge transfer process, particularly within the creative team, to ensure consistent quality when there are personnel changes.
Expertise in Complex Campaigns
The team is adept at managing complex digital campaigns, providing precise control over performance and adapting strategies as needed. Clients benefit from their data-driven approach and strategic planning.
High Client Satisfaction and Loyalty
Clients express high satisfaction with XploraBG's services, often citing long-term partnerships and continued engagements due to consistent delivery of results and strong alignment with client needs.
Exceptional Social Media Expertise
XploraBG is highly praised for their deep understanding and execution of social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. Their efforts have significantly increased clients' engagement and reach, leading to enhanced brand presence and awareness.
Positive Team Dynamics
Clients appreciate XploraBG's team dynamics, noting their professionalism, friendliness, and dedication. The team's positive attitude and collaborative spirit contribute significantly to successful partnerships.
Influencer Marketing Campaign for Food & Beverage Mfr
Digital StrategyOther Digital MarketingSocial Media Marketing
Less than $10,000
February 2022
5.0
Quality
4.5
Schedule
4.5
Cost
5.0
Willing to Refer
5.0
"It was very easy to work with them. We had constant contact, and they were easily reached."
Jul 26, 2022
Marketing Manager, Tymbark Bulgaria
Savina Dimova-Palikareva
Other industries
Sofia, Bulgaria
51-200 Employees
Online Review
A food and beverage manufacturer hired XploraBG to spearhead an influencer marketing campaign, including negotiating with the influencers, coordinating the creatives with them, and checking the KPIs.
Thanks to XploraBG, the campaign reached all of the client's established KPIs. They helped the client execute the campaign with better CPM and generate a higher CTR. Moreover, the client appreciated the vendor's weekly reports, allowing them to tweak the campaign as needed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
Our company is leading manufacturer and distributor of foods and beverages, operating in the FMCG sector. We are international company with business in a few countries, all part of the Polish Maspex Group.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG?
Xplora is our SM agency which supports one of our leading juices brands for a few years now. For one of its product lines we wanted to run a digital campaign in order to associate better the products with specific occasion for consumption. We had a trade marketing campaign running previously and we wanted some digital continuation of it.
SOLUTION
How did you select this vendor and what were the deciding factors?
Due to our partnership in the SM fields we have briefed Xplora to come up with a proposal how to execute this digital project.
Describe the project in detail and walk through the stages of the project.
We sent a brief, after which we had debrief, followed by a proposal from Xplora. They have proposed a list of influencers to cooperated with who would have to share their own content but under one common idea, namely "start your day with love." The campaign had to be continuations of our trade marketing campaign on St Valentine's day.
They have negotiated the influencers for us, signed the contracts, paid fees, coordinate the creative with them and with us, follow on the KPIs, posting schedule. As well as prepare the posting plans in the SM channels of the brand and plan additional boosting in proposed places.
How many resources from the vendor's team worked with you, and what were their positions?
We have one account who is responsible for our company and coordinates everything for us. So let's say that most of our work is done on one to one basis with our account manager.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
All the established KPIs were reached. We managed to execute the campaign with better CPM than the one planned and also generated higher CTR than it is typical for those type of activities.
How effective was the workflow between your team and theirs?
It was very easy to work with them. We had constant contact, and they were easily reached. Very fast is answering back and flexible.
What did you find most impressive or unique about this company?
We like a lot their capabilities of media planning and I think they are absolute experts in that. They send one week report after each campaign start which is very useful because by monitoring how the activity goes, we can bring some improvements in order to make it more successful. They post report is also very nice and detailed, a rare find in many other agencies on the market.
Are there any areas for improvement or something they could have done differently?
They need a little more experience in working with influencers which is normal because this trend is quite recent let's say. Also on creative part.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing Services for Tire Solutions Company
Other Digital Marketing
$10,000 to $49,999
Feb. 2016 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me."
Jul 12, 2022
Manager, BRIDGESTONE Europe
Ivo Dobrev
Verified
Automotive
Sofia, Bulgaria
1-10 Employees
Online Review
Verified
XploraBG is a long-standing partner of a tire solutions company for digital marketing services. The team manages content creation and the company's social media, mainly the Facebook Page.
The ongoing partnership with XploraBG has resulted in the constant growth of the company's Facebook account and click-through rate, enabling the client manage their budget efficiently. The team is professionally involved in every activity, maintaining a smooth workflow. They're creative and prompt.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the local manager of Bridgestone Europe, branch Bulgaria. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG, and what were your goals?
Since 2016 BRIDGESTONE branch Bulgaria has been working with Xplora as a service agency for digital marketing activities with focus on FB pages of BRIDGESTONE Bulgaria and North Macedonia.
SOLUTION
How did you select this vendor and what were the deciding factors?
Xplora was recommended to me by another company.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Xplora is fully responsible for FB pages management and content creation of Bridgestone Bulgaria and North Macedonia.
How many resources from the vendor's team worked with you, and what were their positions?
A team of experts in Facebook.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Constant growth of our FB fans and very good results in terms of CTR and budget efficiency in both countries - Bulgaria and North Macedonia.
How effective was the workflow between your team and theirs?
BRIDGESTONE has always had perfect communication and very smooth workflow with all Xplora professionals involved in activities related to Bridgestone FB pages.
What did you find most impressive or unique about this company?
Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me.
Are there any areas for improvement or something they could have done differently?
As far as it concerns the organization and implementation of our current professional activities I have not identified any area for improvement.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Online Fishing Accessories Retailer
Social Media Marketing
$50,000 to $199,999
Sep. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends."
Jul 11, 2022
Director, Carp4Less Ltd
Ivan Tsvetkov
Verified
Retail
Aldershot, England
1-10 Employees
Online Review
Verified
An online fishing accessories retailer hired XploraBG for digital marketing services. The team has helped identify the business's weak points and create solutions.
Within one year of collaborating with XploraBG, the company's SEO campaigns across social media channels have reached a wider audience, causing sales to increase by 150%. The team holds weekly meetings for updates, statistics, and recommendations. Moreover, they are well-mannered and friendly.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the owner of online retail business, focussed on trading with accessories for fishing
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG?
As the business continue to grow, we needed someone to help us with our digital marketing
SOLUTION
How did you select this vendor and what were the deciding factors?
Its been recommended to us, by someone who already used their services
Describe the project in detail and walk through the stages of the project.
Once we started the project, they identified our weak point, created a plan where to focussed and time frame how to improve it.
How many resources from the vendor's team worked with you, and what were their positions?
We are working with our team leader, 4 social media specialists and 2 graphic designers
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Over the period of 1 year, our online sales raised with close to 150%. Our SEO improved massively, campaigns are much more targeted and our social media channels had huge reach jump.
How effective was the workflow between your team and theirs?
Very easy communication, scheduled weekly meeting with updates and statistics, and recommendation for further improve
What did you find most impressive or unique about this company?
They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends.
Are there any areas for improvement or something they could have done differently?
Their management is absolutely professional, they will digest all the data and provide it in understandable statistics and targets
RATINGS
5.0
"Easy to work and great results"
Quality
5.0
Service & Deliverables
"Very professional management and team"
Schedule
5.0
On time / deadlines
"Scheduled weekly meetings"
Cost
5.0
Value / within estimates
"We are very happy with the cost of their services"
Willing to Refer
5.0
NPS
"I highly recommend their services
Digital Marketing Services for Automation Subsidiary
Other Digital MarketingSocial Media Marketing
$10,000 to $49,999
Jan. 2021 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They have smooth and streamlined internal processes."
Mar 16, 2022
Marketing Comms Manager, Schneider Electric Bulgaria
Kalina Petkova
Verified
Manufacturing
Sofia, Bulgaria
501-1,000 Employees
Online Review
Verified
An energy management and automation subsidiary hired XploraBG for digital marketing services. The team manages the social media campaigns and other marketing activities of the company.
XploraBG has been a significant support for the client's continuous market growth. The CTR and budget efficiency have also been great. Up to the present time, they have been good communicators and comfortable to work with.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Marketing Communications Manager of a local subsidiary of a global company - leader in energy management and automation.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire XploraBG, and what were your goals?
We've been working with Xplora as a full service agency for digital marketing activities.
SOLUTION
How did you select this vendor and what were the deciding factors?
They were selected after an agency pitch.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
social networks profiles management campaigns creative work and complete solutions
How many resources from the vendor's team worked with you, and what were their positions?
A full team of: account manager targeted experts in all different directions - FB, Google, digital buying, etc
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Constant growth of our audiences and very good results in terms of CTR and budget efficiency.
How effective was the workflow between your team and theirs?
Nice and easy going communication
What did you find most impressive or unique about this company?
They have smooth and streamlined internal processes.
Are there any areas for improvement or something they could have done differently?
They only need to keep their track and develop further with the market.
RATINGS
5.0
"very nice and fruitful cooperation"
Quality
5.0
Service & Deliverables
"excellent"
Schedule
5.0
On time / deadlines
"easy going"
Cost
5.0
Value / within estimates
"competitive cost"
Willing to Refer
5.0
NPS
"most likely
Showing 31-34 of
34 Reviews
Our Story
Our clients and our team are highly energized when we work together on a campaign. This is a fact, because we complement each other and build on one another’s ideas. The entire Xplora team knows that our leading priority is to make our clients successful. In turn, our clients understand that the agency team is on their side and that there is full transparency around every action and every advertising spend.
Meet the Team
Georgi MalchevManaging Partner
Georgi Malchev has over a quarter of a century of experience in business and marketing—as a company founder, manager and executive, and as a member of boards of directors. He is associate professor at the largest private university in Bulgaria.
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