XploraBG

BACKGROUND

Please describe your company and position.

I am the Marketing specialist of Compass Ltd.

Describe what your company does in a single sentence.

"Kompas" is a manufacturer of sterilized meat and fish canned products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Improve Compass brand online presence
• Increasing Compass brand recognition
• Create content that allows Compass brand to build a strong connection with its audience

SOLUTION

How did you find XploraBG?

• Online Search
• Referral

Why did you select XploraBG over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For the Compass brand, Xplora BG develops product content - posts, short videos and reels, as well as performs their advertising management.

In addition to creating and managing advertising campaigns, the agency's responsibilities include promoting the brand, building the digital presence and providing detailed reports with analysis of the results and data from the activities carried out.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the quality content created by Xplora BG, we were able to build stronger brand loyalty and sustainable user habits. The publications reach a wide audience with a high level of engagement. As a result, we increased the recognition and presence of the Compass brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We work directly with the project manager and copywriter, which guarantees fast, clear and effective communication. We have built an excellent work organization with short feedback deadlines and a high level of coordination.

The Xplora BG team works professionally. They respond promptly, offer adequate solutions and always approach the needs and goals of the brand with understanding. Working with them is calm, structured and result-oriented.

What was your primary form of communication with XploraBG?

Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by the quality of the content they created, and once we started working with them, their professional attitude, and good guidelines for brand development.

Are there any areas for improvement or something XploraBG could have done differently?

We communicate any brand development needs directly to the Explora team.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of KEY EVENTS & COMMUNICATION

Describe what your company does in a single sentence.

We are KEY GROUP — a company of three agencies: KEY Events & Communication, KEY Academy, and KEY Studio. We provide full-service communications, event management, influencer marketing, and a professional studio for the production of all types of content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Strategically developed Google Ads campaigns aligned with the overall advertising and communication strategy to maximize performance and results

SOLUTION

How did you find XploraBG?

• Referral
• Other

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As part of the overall marketing and communication strategy to promote our film project, we implemented Display (GDN) and Video (YouTube) campaigns to expand audience reach and reinforce key messages. The results, relative to the allocated budget, were extremely strong and highly satisfactory, adding significant value to the project’s overall success and execution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved very strong results in terms of audience awareness and direct box office performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Working with the project manager was flawless - communication was smooth, there was a clear understanding of our needs and goals, coordination was quick, solutions were provided promptly, and implementation was efficient.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We value their high professionalism, personal approach, and impeccable communication, and above all, the trust they build. A truly loyal partner in every project. 

Are there any areas for improvement or something XploraBG could have done differently?

Our only recommendation is to continue working with the same motivation, inspiration, and unwavering professionalism. 

BACKGROUND

Introduce your business and what you do there.

I’m the country HR manager of Kalmar Bulgaria EOOD, a business services company. Our global company provide sustainable material handling equipment and services for critical supply chains worldwide, focusing on electrification, automation, and digitalization to help customers improve safety, productivity, and sustainability.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help with employer branding.

SOLUTION

What was the scope of their involvement?

XploraBG has helped us build and execute an employer branding annual plan in compliance with our global EVP strategy. The team has also created social media content and monitored the results on those platforms. Regarding content, XploraBG has created job ads, employee experience posts, and company culture-related posts for Facebook, Instagram, and LinkedIn.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

We found XploraBG on Clutch. We chose them because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, were referred to me, and had company values aligned with ours.

What is the status of this engagement?

We started working together in February 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to XploraBG's work, we've seen an increase in impressions and clicks. For example, our Instagram views have increased by 18.8K, and our reach has increased by 11.1K and our Facebook impressions have increased by 123.6K, and our reach has increased by 53.5K.

How did XploraBG perform from a project management standpoint?

XploraBG has a great level of ownership of the activities and delivers them on time and with very good quality. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

XploraBG's communication is very good, and they understand our needs and propose respective activities.

Are there any areas they could improve?

I can't think of anything for XploraBG to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and regulations manager at Ecopack Bulgaria, a packaging recovery organisation. We manage systems for separate collection, sorting, and recycling of packaging waste in Bulgaria, serving over 2.5 million people and helping implement national goals for recycling and sustainable development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish for your business?

We needed help maximizing our reach and engagement on Facebook and Instagram to raise awareness and trust in recycling in Bulgaria.

SOLUTION

What was the scope of their involvement?

XploraBG creates and manages content for both social networks, moderates comments, creates campaigns, and optimizes our ad account. The team creates static and dynamic visuals, including posts, stories, reels, and carousels, and generally all forms of content we agree are good for our brand.

What is the team composition?

We work with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

Someone referred XploraBG to us. We chose them over other options because they had high ratings, good value for cost, and company values aligned with ours.

How much have you invested with them?

We’ve spent around $130,000.

What is the status of this engagement?

We started working with XploraBG in February 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG has doubled our reach within the first two years. We’ve also seen a 20% increase in Facebook engagement, a 47% increase in Instagram reach, a 93% increase in link clicks, and a 50% increase in profile visits.

How did XploraBG perform from a project management standpoint?

XploraBG delivers on time and has excellent project management. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’re impressed by XploraBG’s organisation skills and proactivity.

Are there any areas they could improve?

XploraBG could provide a more in-depth and honest analysis of our weaknesses so we can shift our focus if needed in terms of engaging content.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Europcar Bulgaria

Describe what your company does in a single sentence.

We are the leading car rental company in Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• PPC Strategy, setup, and management of content campaigns across Google Ads/Meta Ads

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Xplora to address our need to increase brand awareness, organic traffic and conversion rates stemming from our paid media channels. Their approach is comprehensive, beginning with a detailed audit before taking over daily management of our PPC campaigns across Google Ads and Meta Ads along with creating content for Facebook and e-mail marketing campaigns. The collaboration is successful, characterized by exceptionally proactive and transparent communication from our Project Manager, Nedelina Kirilova. We especially value their commitment to providing detailed, measurable reports and their ability to simplify complex technical issues into clear, actionable steps. We have achieved a significant increase in brand awareness, traffic and engagement. We absolutely recommend Xplora to any organization seeking a strategic digital partner committed to delivering measurable impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in organic traffic
• Increase in brand awareness
• Improvement in PPC campaing conversions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The collaboration with Xplora is exceptional. Communication is very prompt and transparent. Our dedicated Project Manager is always available and ensures all deliverables, from technical audits to content execution, are met on time. They are quick to respond to our needs and we particularly value their ability to clearly explain complex technical issues in an accessible way, which helps us make informed strategic decisions.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their commitment to measurable outcomes and transparency is truly unique. We also find their team's proactive expertise and clear communication to be the one of the most impressive assets.

Are there any areas for improvement or something XploraBG could have done differently?

If we were to suggest one area for improvement, it would be to enhance the internal knowledge transfer process for the creative team.

We found that once a specific copywriter or creative had fully grasped the unique nuances of the rent-a-car industry and our specific brand voice—leading to excellent social media content—a change in personnel often meant we had to restart the entire educational cycle with the new creative resource.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO of FashionAcademy Bulgaria, an education company. We’re the only fashion academy in Bulgaria that teaches students how to make patterns and sew clothes in a one-week-long course.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with XploraBG?

We needed help positioning our website in top Google searches, running paid ads, and adding structure to our selling process.

SOLUTION

What was the scope of their involvement?

XploraBG has helped us with Google Ads, Meta Ads, reporting, and business advice. The team has also provided ad reports, copies, setups, ideas, and market positioning.

What is the team composition?

We’ve worked with 2–5 teammates from XploraBG.

How did you come to work with XploraBG?

I know Georgi, a managing partner at XploraBG. We chose them because they were a great culture fit, provided good value for the cost, and had company values aligned with ours.

How much have you invested with them?

We’ve spent around $10,000.

What is the status of this engagement?

We started working with them in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

XploraBG has helped us set up a new strategy to generate leads. We’ve seen a 1,000% increase in website traffic and social media. Every month, the team optimizes the lead quality, bringing in just enough leads we need. The new strategy has brought us fresh sales, and we now get around 150 leads per month.

How did XploraBG perform from a project management standpoint?

XploraBG’s project management is very professional. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

XploraBG's values, knowledge, and top-notch level are impressive.

Are there any areas they could improve?

XploraBG has done everything we’ve asked for and more.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing of GRIFID Hotels

Describe what your company does in a single sentence.

GRIFID Hotels present an exclusive portfolio of 8 hotels, united under 4 diverse concepts. Our unique properties include family hotels, luxury hotels, adults-only hotels, and Medi Spa hotels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Drive more hotel bookings
• Enhance online presence and engagement
• Increase brand awareness

SOLUTION

How did you find XploraBG?

Collegue

Why did you select XploraBG over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project focuses on increasing GRIFID Hotels’ brand awareness and driving bookings through digital marketing campaigns. Key deliverables include:

Digital Strategy & Planning: Development of a targeted approach for Google and Meta campaigns.
Google Performance Max (PMAX) Campaigns: Full campaign setup, launch, monitoring, optimization, pausing, and reactivation as needed.
Google Search Campaigns: Keyword targeting, campaign management, ongoing adjustments, and performance tracking.
Meta Campaigns (Facebook & Instagram): Campaign creation, launch, monitoring, optimization, and control over active/inactive campaigns.
Performance Reporting & Analytics: Continuous tracking, analysis, and reporting of campaign effectiveness, bookings, and ROI.
Full management and optimization of digital campaigns, allowing precise control over performance to maximize reservations and brand impact.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased bookings through digital campaigns across Google PMAX, Google Search, and Meta platforms.
Higher brand awareness measured by impressions, reach, and engagement metrics.
Improved campaign efficiency with optimized ad spend, better click-through rates (CTR), and conversion rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Xplora demonstrated strong project management throughout the engagement. They delivered all campaigns and reports on schedule, proactively monitored performance, and quickly responded to any requests or adjustments needed. Their team maintained clear communication and ensured that all objectives were met efficiently.

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive about XploraBG was their ability to manage complex digital campaigns with precision, providing full control over performance while quickly adapting to our needs. Their data-driven approach and proactive communication set them apart.

Are there any areas for improvement or something XploraBG could have done differently?

XploraBG performed very well, and an area for even greater impact could be offering additional proactive insights and recommendations to further optimize campaigns.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an other industry company 

Describe what your company does in a single sentence.

We're the leading company in the specialized market for photo, video, and lighting equipment in Bulgaria, offering a wide range of gear and accessories, professional photo printing services, and photography and video trainings, while also developing the country's first dedicated gallery of photography and managing our Art Center — a unique space combining a store, gallery, print center, and venue for creative events and community engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Overall improvement of Google advertising campaigns
• Increased brand awareness
• Better social media presence
• Improved website usability

SOLUTION

How did you find XploraBG?

Online Search

Why did you select XploraBG over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

The number varies, they are very flexible when needed.

Describe the scope of work in detail. Please include a summary of key deliverables.

XploraBG provides ongoing digital marketing services, focusing on strategic planning and ad campaign management across Google, Bing, Meta, YouTube, TikTok . Their responsibilities include developing the client's digital strategy, increasing the brand awareness, growing social media presence, and delivering detailed reports with data analysis and insights, etc.
As a result of the joint work, sales increased noticeably, and the company maintained its leading role in the industry.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Better Google ROI, social media presence, increased sales, maintaining a leading market share.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well organized project team, with highly experienced team lead. They're very responsive to our needs and requests for changes and adaptations, very good delivery speed. Personal touch. 

What was your primary form of communication with XploraBG?

In-Person Meeting

What did you find most impressive or unique about this company?

The team leaders strive to deeply understand the specifics and philosophy of client's organization and business. Based on this, the team offers tailored solutions and a personalized approach to different people, situations, tasks, and requirements they encounter. They are not hesitant to provide advice, make suggestions, and stand by their recommendations when necessary. They work with dedication and integrity. Xplora truly delivers results.

Are there any areas for improvement or something XploraBG could have done differently?

Xplora's team always asks for and pays attention to customer's feedback in order to improve the workflow and end results. 

BACKGROUND

Please describe your company and position.

 I am the Social Media Specialist of an it services company 

Describe what your company does in a single sentence.

Delivers natively integrated, highly efficient cyber protection

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Social Media Content Creation for GaggleAMP (Employee Advocacy Platform)

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

Referred to me

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xplora has demonstrated exceptional capabilities in managing our digital presence on GaggleAMP, effectively translating complex technical concepts into engaging content. They consistently delivered a monthly calendar of social media posts including copywriting, custom graphic briefs, and strategic hashtag recommendations. Xplora seamlessly balanced promotional content with thought leadership and regularly collaborated with regional marketing managers to highlight regional insights. Working with Xplora has helped elevate and maintain our employees' social media presence as well as communicate our brand's technical expertise with creativity and precision.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have made significant contributions to the growth of GaggleAMP in the areas below
Shares: 7,413
Potential reach: 12,236,008
Social interactions: 19,594
Clicks: 560

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XploraBG consistently delivered assets in a timely manner. 

What was your primary form of communication with XploraBG?

Virtual Meeting

What did you find most impressive or unique about this company?

Xplora is a pleasure to work with. They demonstrate a deep knowledge of our company, social media, as well as the digital landscape, which makes working with them a breeze. 

Are there any areas for improvement or something XploraBG could have done differently?

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