# XploraBG
XploraBG Reviews (38), Pricing, Services & Verified Ratings
- Premier Verified
- 4.9 out of 5 average review rating
- 10 connections joined XploraBG's Network

[Visit Website](https://xplora.bg/)
[Get a Custom Proposal](https://clutch.co/profile/xplorabg)

**Reputation for Scaling Digital Marketing**
Xplora BG is a leading Bulgarian digital agency with reputation for delivering high ROI for integrated digital marketing services to regional and international clients.

Our focus is scaling the digital marketing of clients - strategy, planning, execution, analysis and consolidation of findings, and of course - scaling of marketing regarding goals, audiences, channels, content. 120+ current clients and almost 1/2 have been with us for more than 3 years.

Our 50+ full time team combines strategy, creative, performance marketing, account management professionals to provide:

- strong analytical approach based on real user behavior data
- sustainable digital strategy to meet business and marketing goals
- flawless execution combined with flexibility (yes, quoting 5 marketing directors "you have 100% flawless execution of what was agreed")
- detailed analysis and consolidation of findings(yes, everything in marketing is an assumption, unless its validated by relevant contextual actual behavior of real users)
- scaling of marketing (yes, marketing is easy to scale, with the right teams on both sides)

We specialize, as presented in detail on our website via service descriptions, case studies with detailed data and extensive client video interviews, in:

- integrated digital marketing
- performance marketing
- social media marketing
- search engine marketing
- email marketing
- digital and visual assets
- trainings
- employer branding

We have significant expertise in the digital marketing for the following industries and sectors:</p>

- B2B and B2B2C
- FMCG
- Automotive
- IT and SAAS
- High ticket household goods
- Retail
- Training and education

## Company Information
- Minimum project size: $5,000+
- Hourly rate: $50 - $99
- Number of employees: 50 - 249
- 1 Locations:
  - Sofia, Bulgaria (Headquarters)

- Founded in 2015
- 4 languages: English, French, German, Bulgarian


## Services, Focus Areas, Industries, and Clients

### Service Lines

- 25% Pay Per Click

- 15% Advertising

- 15% Content Marketing

- 15% Digital Strategy

- 10% Marketing Strategy

- 10% Social Media Marketing

- 5% Media Planning & Buying

- 5% Web Design


### Focus Areas

- Content Marketing Focus:
    - 100% Copywriting

- Digital and IT Strategy Consulting Focus:
    - 100% Digital Transformation

- Influencer Marketing Platforms:
    - 60% Instagram Influencer Marketing
    - 20% Tik Tok Influencer Marketing
    - 15% LinkedIn Influencer Marketing
    - 5% YouTube Influencer Marketing

- PPC Focus:
    - 40% Google Adwords
    - 20% YouTube Advertising
    - 15% Display Advertising
    - 15% Retargeting Advertising
    - 5% Bing Advertising
    - 5% Yahoo Advertising

- Social Media Focus:
    - 30% Facebook Advertising
    - 25% Instagram Advertising
    - 20% Tik Tok Advertising
    - 10% Influencer Marketing
    - 10% LinkedIn Advertising
    - 5% Reddit Advertising

- Influencer Marketing Services:
    - 30% Influencer Campaign Reporting
    - 30% Influencer Management
    - 25% Influencer Identification & Recruitment
    - 15% Micro-Influencer Marketing


### Industries

- 5% Retail

- 15% Business services

- 5% Automotive

- 5% Telecommunications

- 5% Education

- 20% Consumer products & services

- 5% Hospitality & leisure

- 10% Financial services

- 10% Information technology

- 5% Real estate

- 15% eCommerce


### Clients

- 35% Small Business (<$10M)

- 65% Midmarket ($10M - $1B)


## Pricing Snapshot

Average rating for cost based on this provider's reviews: 4.8 out of 5


**What Clients Have Said** *(This summary is based on verified Clutch reviews.)*:

XploraBG offers competitive pricing with good value for cost, as clients note their budgets fit well with services provided. Project costs range from $10,000 to $130,000, depending on client size and scope. Overall, clients appreciate their professionalism and effective communication.


**Most Common Project Size**: $10,000 to $49,000 based on 17 reviews
*(Pricing information for this provider is based on reviews where the project size was available.)*

### Pricing by Service

- Social Media Marketing: $10,000 to $49,000 based on 8 reviews

- Content Marketing: Confidential based on 7 reviews

- Other Digital Marketing: $10,000 to $49,000 based on 7 reviews

- Pay Per Click: $10,000 to $49,000 based on 6 reviews

- Digital Strategy: Less than $10,000 based on 3 reviews

- Advertising: Less than $10,000 based on 3 reviews

- Search Engine Optimization: Less than $10,000 based on 2 reviews

- Marketing Strategy: $10,000 to $49,000 based on 2 reviews

- Email Marketing: $10,000 to $49,000 based on 2 reviews

- Conversion Optimization: Confidential based on 2 reviews

- Performance Marketing: $50,000 to $199,999 based on 1 review

- Video Production: $10,000 to $49,000 based on 1 review

- Branding: $10,000 to $49,000 based on 1 review

- Content Writing Services: Confidential based on 1 review

- Graphic Design: Confidential based on 1 review

- Media Planning & Buying: Confidential based on 1 review

- Web Design: Confidential based on 1 review

- Web Development: Confidential based on 1 review



## Reviews

Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews)


### XploraBG Review Insights

Overall Review Rating: 4.9
- Quality: 4.9
- Schedule: 5.0
- Cost: 4.8
- Willing to Refer: 5.0



### Top Mentions

- Timely (16 mentions)

- Communicative (11 mentions)

- Professional (8 mentions)

- Proactive (7 mentions)

- Great project management (5 mentions)

- Knowledgeable (5 mentions)

- Well-organized projects (5 mentions)

- Easy to work with (4 mentions)

- Flexible (4 mentions)

- Creative (3 mentions)

- Experienced (3 mentions)

- Personable (3 mentions)

- Customized support (2 mentions)

- Efficient (2 mentions)

- Helpful (2 mentions)

- High-quality work (2 mentions)

- Unique expertise (2 mentions)

- Exceptional results (1 mentions)

- Open to feedback (1 mentions)

- Results-oriented (1 mentions)



### Review Highlights

**High Client Satisfaction and Loyalty**
Many clients express satisfaction with XploraBG's services, highlighting the agency's commitment to understanding client needs, offering tailored solutions, and maintaining long-term partnerships. Their client-centric approach fosters strong loyalty.

**Commitment to Continuous Improvement**
XploraBG is open to feedback and committed to continuous improvement, which is appreciated by clients seeking a dynamic and evolving digital marketing partner.

**Room for Improvement in Internal Knowledge Transfer**
A few clients suggested enhancing internal knowledge transfer processes to maintain consistency in creative output, especially when personnel changes occur. This could improve continuity and client experience.

**Notable Increase in Social Media Engagement**
Several reviews mention significant growth in social media engagement and follower numbers, attributed to XploraBG's effective management and creative content strategies.

**Strong Digital Marketing Expertise**
XploraBG consistently delivers highly effective digital marketing strategies across various platforms, including Google, Meta, and social media. Their expertise leads to significant improvements in brand awareness, engagement, and conversions for diverse clients.

**Impressive Results in Lead Generation**
Clients report significant improvements in lead generation and conversion rates due to XploraBG's strategic marketing efforts. Their data-driven approach effectively enhances client acquisition.

**High-Quality Reporting and Analytics**
XploraBG is commended for providing detailed, insightful reports and analytics, which help clients track progress and make informed decisions about their marketing strategies.

**Effective Communication and Responsiveness**
The agency is noted for its excellent communication practices, characterized by clear, prompt, and consistent interactions with clients. This ensures smooth project execution and client satisfaction.

**Creative Content and Campaigns**
XploraBG is recognized for producing high-quality, creative content that resonates with target audiences. Clients appreciate their innovative approach to digital campaigns, which often exceed expectations.


### XploraBG Reviews

#### Social Media Marketing & Digital Strategy for Airport (Featured Review)
**The Project**
- Services: Digital Strategy, Marketing Strategy, Social Media Marketing
- Project size: Confidential
- Project length: Jan. 2021 - Ongoing

**Project Summary**: XploraBG has created and implemented a social media strategy for an airport. The team has created digital marketing campaigns, migrated to Google Analytics 4, and created custom strategic campaigns.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Creative Lead, SOF Connect
- Industry: Other industries
- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Nov 13, 2025

**Feedback Summary**: XploraBG has delivered measurable results, including increased online visibility, improved traffic, and higher engagement and conversion rates. The team has demonstrated excellent project management, delivering on time and being highly organized, responsive, and flexible. They are truly invested.
""They consistently came up with fresh ideas, strategic insights, and solutions.""

**BACKGROUND**
Please describe your company and position.I am the Creative Lead of SOF ConnectDescribe what your company does in a single sentence.Operating the biggest international airport in Bulgaria

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Creating and implementation of the initial social media strategyDigital marketing campaigns for hot destinationsGoogle Analytics 4 migrationCustom strategic campaigns

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from XploraBG were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged Xplora as our strategic digital marketing partner for Sofia Airport, and the scope of work covered the full cycle of planning, creating, and executing high-impact digital campaigns. Their team supported us with comprehensive campaign strategy, content creation, performance marketing, and end-to-end management across Meta, Google, and multiple digital touchpoints.Together, we delivered some of the most successful campaigns in the airport’s recent history — from passenger experience and parking promotions to retail, seasonal, and brand-building initiatives. Xplora handled data analysis, audience segmentation, creative production, A/B testing, and continuous optimization, ensuring every campaign achieved measurable results and aligned with the airport’s brand and operational goals.Key deliverables included detailed campaign strategies, creative concepts, static and video assets, media planning and execution, weekly reporting, insights for improvement, and consistent strategic guidance. Their professionalism, responsiveness, and deep understanding of our industry made them an invaluable partner. Xplora consistently exceeded expectations and proved to be the best digital marketing agency we have worked with at Sofia Airport.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Our collaboration with Xplora delivered clear, measurable results across all major performance indicators. Each campaign they executed for Sofia Airport showed significant improvement in both reach and efficiency. We consistently achieved lower cost-per-result compared to industry benchmarks, alongside higher engagement, stronger conversion rates, and improved audience retention across platforms.Key measurable outcomes included substantial increases in online visibility, high-performing paid campaigns with excellent ROAS, and strong growth in traffic toward key airport services such as parking, terminal information, and commercial areas. Xplora’s structured reporting demonstrated continuous month-over-month improvement, precise audience targeting, and a noticeable lift in user interactions and campaign-driven actions. Their optimization efforts ensured that every campaign delivered both quantitative success and strategic value for the airport’s long-term communication goals.Describe their project management. Did they deliver items on time? How did they respond to your needs?Xplora demonstrated outstanding project management throughout our collaboration. They consistently delivered all materials, campaign assets, and reports on time — often ahead of schedule — even when we had tight deadlines or last-minute changes. Their workflow was highly organized, transparent, and easy to follow, with clear communication at every step.They were extremely responsive to our needs, providing fast feedback, proactive ideas, and immediate support whenever the airport required adjustments, new directions, or urgent actions. Xplora’s ability to understand our operational environment, anticipate potential challenges, and react quickly made the entire process smooth and reliable. Their professionalism and flexibility were key factors in the success of our digital campaigns.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What impressed me most about Xplora was the level of support they provided — it was truly on another level. Their team wasn’t just executing tasks; they were fully engaged, proactive, and deeply invested in our success. They consistently came up with fresh ideas, strategic insights, and solutions before we even had the chance to request them.Their ability to understand the specifics of an operation as complex as an international airport, adapt quickly, and provide immediate, high-quality support made them stand out. Xplora operates with the mindset of a true partner, not just a service provider. Their combination of expertise, creativity, responsiveness, and genuine dedication makes them one of the most unique and impressive digital agencies we have worked with.Are there any areas for improvement or something XploraBG could have done differently?Xplora delivered exceptional work, and our overall experience was truly outstanding. The only suggestion for improvement — in order for them to continue being the best — is to keep expanding their capabilities in areas like short-form video content and creative formats tailored specifically for fast-moving digital environments like airports. This would make their already strong offering even more powerful.Overall, their performance was excellent, and this is more of a future-growth recommendation than a critique. They are one of the strongest and most reliable digital partners we have worked with.


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#### SMM & Advertising for Canned Meat & Fish Products Company
**The Project**
- Services: Advertising, Social Media Marketing
- Project size: Confidential
- Project length: Apr. 2018 - Ongoing

**Project Summary**: XploraBG provides advertising and social media marketing services for a canned meat and fish products company. The team creates content, manages ad campaigns, and improves the client's brand recognition.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Specialist, Compass Ltd.
- Industry: Consumer products & services

- Client size: 201-500 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 26, 2026

**Feedback Summary**: XploraBG's work has helped the client build brand loyalty and recognition through quality content that reaches a wide audience. The team works professionally and responds promptly to the client's needs. XploraBG's effective communication and ability to provide adequate solutions are remarkable.
""We were impressed by the quality of the content they created.""

**BACKGROUND**
Please describe your company and position.I am the Marketing specialist of Compass Ltd.Describe what your company does in a single sentence."Kompas" is a manufacturer of sterilized meat and fish canned products.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Improve Compass brand online presenceIncreasing Compass brand recognitionCreate content that allows Compass brand to build a strong connection with its audience

**SOLUTION**
How did you find XploraBG?Online SearchReferralWhy did you select XploraBG over others?High ratingsClose to my geographic locationPricing fit our budgetGood value for costReferred to meHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.For the Compass brand, Xplora BG develops product content - posts, short videos and reels, as well as performs their advertising management.In addition to creating and managing advertising campaigns, the agency's responsibilities include promoting the brand, building the digital presence and providing detailed reports with analysis of the results and data from the activities carried out.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Thanks to the quality content created by Xplora BG, we were able to build stronger brand loyalty and sustainable user habits. The publications reach a wide audience with a high level of engagement. As a result, we increased the recognition and presence of the Compass brand.Describe their project management. Did they deliver items on time? How did they respond to your needs?We work directly with the project manager and copywriter, which guarantees fast, clear and effective communication. We have built an excellent work organization with short feedback deadlines and a high level of coordination.The Xplora BG team works professionally. They respond promptly, offer adequate solutions and always approach the needs and goals of the brand with understanding. Working with them is calm, structured and result-oriented.What was your primary form of communication with XploraBG?Email or Messaging AppWhat did you find most impressive or unique about this company?We were impressed by the quality of the content they created, and once we started working with them, their professional attitude, and good guidelines for brand development.Are there any areas for improvement or something XploraBG could have done differently?We communicate any brand development needs directly to the Explora team.


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#### PPC Management for Communications & Event Management Company
**The Project**
- Services: Pay Per Click
- Project size: Confidential
- Project length: Jan. - Feb. 2026

**Project Summary**: XploraBG developed and implemented Google Ads campaigns for a communications and event management company. The team handled GDN and YouTube campaigns to promote the client's film project.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Director of Operations, KEY EVENTS & COMMUNICATION
- Industry: Advertising & marketing

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 25, 2026

**Feedback Summary**: XploraBG's work generated strong results in terms of audience awareness and box office performance. The team was highly professional and communicative, with a clear understanding of the client's needs and goals. Moreover, XploraBG's loyalty and personal approach were hallmarks of their performance.
""We value their high professionalism, personal approach, and impeccable communication.""

**BACKGROUND**
Please describe your company and position.I am the Director of Operations of KEY EVENTS & COMMUNICATIONDescribe what your company does in a single sentence.We are KEY GROUP — a company of three agencies: KEY Events & Communication, KEY Academy, and KEY Studio. We provide full-service communications, event management, influencer marketing, and a professional studio for the production of all types of content.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Strategically developed Google Ads campaigns aligned with the overall advertising and communication strategy to maximize performance and results

**SOLUTION**
How did you find XploraBG?ReferralOtherWhy did you select XploraBG over others?High ratingsPricing fit our budgetHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.As part of the overall marketing and communication strategy to promote our film project, we implemented Display (GDN) and Video (YouTube) campaigns to expand audience reach and reinforce key messages. The results, relative to the allocated budget, were extremely strong and highly satisfactory, adding significant value to the project’s overall success and execution.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?We achieved very strong results in terms of audience awareness and direct box office performance.Describe their project management. Did they deliver items on time? How did they respond to your needs?Working with the project manager was flawless - communication was smooth, there was a clear understanding of our needs and goals, coordination was quick, solutions were provided promptly, and implementation was efficient.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?We value their high professionalism, personal approach, and impeccable communication, and above all, the trust they build. A truly loyal partner in every project. Are there any areas for improvement or something XploraBG could have done differently?Our only recommendation is to continue working with the same motivation, inspiration, and unwavering professionalism. 


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#### PPC, Email & Social Media Marketing for Car Rental Company
**The Project**
- Services: Email Marketing, Pay Per Click, Social Media Marketing
- Project size: $10,000 to $49,999
- Project length: Sep. 2023 - Ongoing

**Project Summary**: A car rental company has hired XploraBG to provide PPC, social media marketing, and email marketing services. The team handles PPC campaigns across Google Ads and Meta Ads, and creates content for Facebook.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Manager, Europcar Bulgaria
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Nov 26, 2025

**Feedback Summary**: Thanks to XploraBG's efforts, the client has seen a significant increase in brand awareness, traffic, and engagement. The team has conducted a detailed audit and provides measurable reports. XploraBG's proactive approach, transparency, and ability to explain complex technical issues are unique.
""Their commitment to measurable outcomes and transparency is truly unique.""

**BACKGROUND**
Please describe your company and position.I am the Marketing manager of Europcar BulgariaDescribe what your company does in a single sentence.We are the leading car rental company in Europe.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?PPC Strategy, setup, and management of content campaigns across Google Ads/Meta Ads

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?High ratingsGood value for costReferred to meHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged Xplora to address our need to increase brand awareness, organic traffic and conversion rates stemming from our paid media channels. Their approach is comprehensive, beginning with a detailed audit before taking over daily management of our PPC campaigns across Google Ads and Meta Ads along with creating content for Facebook and e-mail marketing campaigns. The collaboration is successful, characterized by exceptionally proactive and transparent communication from our Project Manager, Nedelina Kirilova. We especially value their commitment to providing detailed, measurable reports and their ability to simplify complex technical issues into clear, actionable steps. We have achieved a significant increase in brand awareness, traffic and engagement. We absolutely recommend Xplora to any organization seeking a strategic digital partner committed to delivering measurable impact.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Increase in organic trafficIncrease in brand awarenessImprovement in PPC campaing conversionsDescribe their project management. Did they deliver items on time? How did they respond to your needs?The collaboration with Xplora is exceptional. Communication is very prompt and transparent. Our dedicated Project Manager is always available and ensures all deliverables, from technical audits to content execution, are met on time. They are quick to respond to our needs and we particularly value their ability to clearly explain complex technical issues in an accessible way, which helps us make informed strategic decisions.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their commitment to measurable outcomes and transparency is truly unique. We also find their team's proactive expertise and clear communication to be the one of the most impressive assets.Are there any areas for improvement or something XploraBG could have done differently?If we were to suggest one area for improvement, it would be to enhance the internal knowledge transfer process for the creative team.We found that once a specific copywriter or creative had fully grasped the unique nuances of the rent-a-car industry and our specific brand voice—leading to excellent social media content—a change in personnel often meant we had to restart the entire educational cycle with the new creative resource.


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#### Digital Strategy & Ad Campaign Mgmt for Hotel Group
**The Project**
- Services: Digital Strategy, Marketing Strategy, Pay Per Click
- Project size: $10,000 to $49,999
- Project length: Jan. - Dec. 2025

**Project Summary**: XploraBG provides digital marketing services for a hotel group. The team has built a digital strategy for Google and Meta campaigns, managed and optimized those campaigns, and tracked performance and analytics.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Digital Marketing, GRIFID Hotels
- Industry: Hospitality & leisure

- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Nov 19, 2025

**Feedback Summary**: Thanks to XploraBG's efforts, the client has seen an increase in bookings, brand awareness, and campaign efficiency. The team demonstrates strong project management, delivers on time, and responds quickly to the client's requests. Their data-driven approach and adaptability are key strengths.
""Their team maintained clear communication and ensured that all objectives were met efficiently.""

**BACKGROUND**
Please describe your company and position.I am the Digital Marketing of GRIFID HotelsDescribe what your company does in a single sentence.GRIFID Hotels present an exclusive portfolio of 8 hotels, united under 4 diverse concepts. Our unique properties include family hotels, luxury hotels, adults-only hotels, and Medi Spa hotels.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Drive more hotel bookingsEnhance online presence and engagementIncrease brand awareness

**SOLUTION**
How did you find XploraBG?CollegueWhy did you select XploraBG over others?Pricing fit our budgetGood value for costCompany values alignedHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.The project focuses on increasing GRIFID Hotels’ brand awareness and driving bookings through digital marketing campaigns. Key deliverables include:Digital Strategy & Planning: Development of a targeted approach for Google and Meta campaigns.Google Performance Max (PMAX) Campaigns: Full campaign setup, launch, monitoring, optimization, pausing, and reactivation as needed.Google Search Campaigns: Keyword targeting, campaign management, ongoing adjustments, and performance tracking.Meta Campaigns (Facebook & Instagram): Campaign creation, launch, monitoring, optimization, and control over active/inactive campaigns.Performance Reporting & Analytics: Continuous tracking, analysis, and reporting of campaign effectiveness, bookings, and ROI.Full management and optimization of digital campaigns, allowing precise control over performance to maximize reservations and brand impact.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Increased bookings through digital campaigns across Google PMAX, Google Search, and Meta platforms.Higher brand awareness measured by impressions, reach, and engagement metrics.Improved campaign efficiency with optimized ad spend, better click-through rates (CTR), and conversion rates.Describe their project management. Did they deliver items on time? How did they respond to your needs?Xplora demonstrated strong project management throughout the engagement. They delivered all campaigns and reports on schedule, proactively monitored performance, and quickly responded to any requests or adjustments needed. Their team maintained clear communication and ensured that all objectives were met efficiently.What was your primary form of communication with XploraBG?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What we found most impressive about XploraBG was their ability to manage complex digital campaigns with precision, providing full control over performance while quickly adapting to our needs. Their data-driven approach and proactive communication set them apart.Are there any areas for improvement or something XploraBG could have done differently?XploraBG performed very well, and an area for even greater impact could be offering additional proactive insights and recommendations to further optimize campaigns.


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#### Social Media Marketing & Digital Strategy for Airport
**The Project**
- Services: Digital Strategy, Marketing Strategy, Social Media Marketing
- Project size: Confidential
- Project length: Jan. 2021 - Ongoing

**Project Summary**: XploraBG has created and implemented a social media strategy for an airport. The team has created digital marketing campaigns, migrated to Google Analytics 4, and created custom strategic campaigns.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Creative Lead, SOF Connect
- Industry: Other industries

- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Nov 13, 2025

**Feedback Summary**: XploraBG has delivered measurable results, including increased online visibility, improved traffic, and higher engagement and conversion rates. The team has demonstrated excellent project management, delivering on time and being highly organized, responsive, and flexible. They are truly invested.
""They consistently came up with fresh ideas, strategic insights, and solutions.""

**BACKGROUND**
Please describe your company and position.I am the Creative Lead of SOF ConnectDescribe what your company does in a single sentence.Operating the biggest international airport in Bulgaria

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Creating and implementation of the initial social media strategyDigital marketing campaigns for hot destinationsGoogle Analytics 4 migrationCustom strategic campaigns

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?High ratingsPricing fit our budgetGreat culture fitGood value for costHow many teammates from XploraBG were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We engaged Xplora as our strategic digital marketing partner for Sofia Airport, and the scope of work covered the full cycle of planning, creating, and executing high-impact digital campaigns. Their team supported us with comprehensive campaign strategy, content creation, performance marketing, and end-to-end management across Meta, Google, and multiple digital touchpoints.Together, we delivered some of the most successful campaigns in the airport’s recent history — from passenger experience and parking promotions to retail, seasonal, and brand-building initiatives. Xplora handled data analysis, audience segmentation, creative production, A/B testing, and continuous optimization, ensuring every campaign achieved measurable results and aligned with the airport’s brand and operational goals.Key deliverables included detailed campaign strategies, creative concepts, static and video assets, media planning and execution, weekly reporting, insights for improvement, and consistent strategic guidance. Their professionalism, responsiveness, and deep understanding of our industry made them an invaluable partner. Xplora consistently exceeded expectations and proved to be the best digital marketing agency we have worked with at Sofia Airport.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Our collaboration with Xplora delivered clear, measurable results across all major performance indicators. Each campaign they executed for Sofia Airport showed significant improvement in both reach and efficiency. We consistently achieved lower cost-per-result compared to industry benchmarks, alongside higher engagement, stronger conversion rates, and improved audience retention across platforms.Key measurable outcomes included substantial increases in online visibility, high-performing paid campaigns with excellent ROAS, and strong growth in traffic toward key airport services such as parking, terminal information, and commercial areas. Xplora’s structured reporting demonstrated continuous month-over-month improvement, precise audience targeting, and a noticeable lift in user interactions and campaign-driven actions. Their optimization efforts ensured that every campaign delivered both quantitative success and strategic value for the airport’s long-term communication goals.Describe their project management. Did they deliver items on time? How did they respond to your needs?Xplora demonstrated outstanding project management throughout our collaboration. They consistently delivered all materials, campaign assets, and reports on time — often ahead of schedule — even when we had tight deadlines or last-minute changes. Their workflow was highly organized, transparent, and easy to follow, with clear communication at every step.They were extremely responsive to our needs, providing fast feedback, proactive ideas, and immediate support whenever the airport required adjustments, new directions, or urgent actions. Xplora’s ability to understand our operational environment, anticipate potential challenges, and react quickly made the entire process smooth and reliable. Their professionalism and flexibility were key factors in the success of our digital campaigns.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What impressed me most about Xplora was the level of support they provided — it was truly on another level. Their team wasn’t just executing tasks; they were fully engaged, proactive, and deeply invested in our success. They consistently came up with fresh ideas, strategic insights, and solutions before we even had the chance to request them.Their ability to understand the specifics of an operation as complex as an international airport, adapt quickly, and provide immediate, high-quality support made them stand out. Xplora operates with the mindset of a true partner, not just a service provider. Their combination of expertise, creativity, responsiveness, and genuine dedication makes them one of the most unique and impressive digital agencies we have worked with.Are there any areas for improvement or something XploraBG could have done differently?Xplora delivered exceptional work, and our overall experience was truly outstanding. The only suggestion for improvement — in order for them to continue being the best — is to keep expanding their capabilities in areas like short-form video content and creative formats tailored specifically for fast-moving digital environments like airports. This would make their already strong offering even more powerful.Overall, their performance was excellent, and this is more of a future-growth recommendation than a critique. They are one of the strongest and most reliable digital partners we have worked with.


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#### Digital Mktg Campaigns Mgmt for Photo Equipment Co
**The Project**
- Services: Digital Strategy, Marketing Strategy, Social Media Marketing
- Project size: Confidential
- Project length: Apr. 2022 - Ongoing

**Project Summary**: XploraBG provides ongoing digital marketing services for a photo equipment company. The team focuses on ad campaign management across Google, Bing, Meta, YouTube, and TikTok and analysis reporting.

**Review Rating**: 5.0
- Quality: 4.5
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Manager, Photo Equipment Co
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 12, 2025

**Feedback Summary**: Thanks to XploraBG's work, the client has seen increased sales and a better ROI on Google ads. The team has also helped the client improve their social media presence. The team is very responsive, organized, and dedicated to delivering results. Their personal touch, advice, and integrity stand out.
""They work with dedication and integrity. Xplora truly delivers results.""

**BACKGROUND**
Please describe your company and position.I am the Marketing Manager of an other industry company Describe what your company does in a single sentence.We're the leading company in the specialized market for photo, video, and lighting equipment in Bulgaria, offering a wide range of gear and accessories, professional photo printing services, and photography and video trainings, while also developing the country's first dedicated gallery of photography and managing our Art Center — a unique space combining a store, gallery, print center, and venue for creative events and community engagement.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Overall improvement of Google advertising campaignsIncreased brand awarenessBetter social media presenceImproved website usability

**SOLUTION**
How did you find XploraBG?Online SearchWhy did you select XploraBG over others?Great culture fitGood value for costCompany values alignedHow many teammates from XploraBG were assigned to this project?The number varies, they are very flexible when needed.Describe the scope of work in detail. Please include a summary of key deliverables.XploraBG provides ongoing digital marketing services, focusing on strategic planning and ad campaign management across Google, Bing, Meta, YouTube, TikTok . Their responsibilities include developing the client's digital strategy, increasing the brand awareness, growing social media presence, and delivering detailed reports with data analysis and insights, etc.As a result of the joint work, sales increased noticeably, and the company maintained its leading role in the industry.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Better Google ROI, social media presence, increased sales, maintaining a leading market share.Describe their project management. Did they deliver items on time? How did they respond to your needs?Well organized project team, with highly experienced team lead. They're very responsive to our needs and requests for changes and adaptations, very good delivery speed. Personal touch. What was your primary form of communication with XploraBG?In-Person MeetingWhat did you find most impressive or unique about this company?The team leaders strive to deeply understand the specifics and philosophy of client's organization and business. Based on this, the team offers tailored solutions and a personalized approach to different people, situations, tasks, and requirements they encounter. They are not hesitant to provide advice, make suggestions, and stand by their recommendations when necessary. They work with dedication and integrity. Xplora truly delivers results.Are there any areas for improvement or something XploraBG could have done differently?Xplora's team always asks for and pays attention to customer's feedback in order to improve the workflow and end results. 


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#### Social Media Management for Cyber Protection Company
**The Project**
- Services: Social Media Marketing
- Project size: Confidential
- Project length: Jan. - Dec. 2024

**Project Summary**: XploraBG provided social media content creation services for a cyber protection company. The tasks included creating a monthly calendar of social media posts, copywriting, graphic briefs, and hashtag recommendations.

**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 4.5
- Cost: 4.0
- Willing to Refer: 4.5

**The Reviewer**
Social Media Specialist, Cyber Protection Company
- Industry: Other industries

- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Dec 10, 2024

**Feedback Summary**: XploraBG helped the client achieve significant growth in terms of shares, potential reach, social interactions, and clicks. The team was responsive to the client's needs and delivered tasks on time. Moreover, their deep knowledge of the client's company and the digital landscape was commendable.
""XploraBG consistently delivered assets in a timely manner.""

**BACKGROUND**
Please describe your company and position. I am the Social Media Specialist of an it services company Describe what your company does in a single sentence.Delivers natively integrated, highly efficient cyber protection

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Social Media Content Creation for GaggleAMP (Employee Advocacy Platform)

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?Referred to meHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Xplora has demonstrated exceptional capabilities in managing our digital presence on GaggleAMP, effectively translating complex technical concepts into engaging content. They consistently delivered a monthly calendar of social media posts including copywriting, custom graphic briefs, and strategic hashtag recommendations. Xplora seamlessly balanced promotional content with thought leadership and regularly collaborated with regional marketing managers to highlight regional insights. Working with Xplora has helped elevate and maintain our employees' social media presence as well as communicate our brand's technical expertise with creativity and precision.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?They have made significant contributions to the growth of GaggleAMP in the areas belowShares: 7,413Potential reach: 12,236,008Social interactions: 19,594Clicks: 560Describe their project management. Did they deliver items on time? How did they respond to your needs?XploraBG consistently delivered assets in a timely manner. What was your primary form of communication with XploraBG?Virtual MeetingWhat did you find most impressive or unique about this company?Xplora is a pleasure to work with. They demonstrate a deep knowledge of our company, social media, as well as the digital landscape, which makes working with them a breeze. Are there any areas for improvement or something XploraBG could have done differently?-


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#### Digital Marketing Strategy for Language School
**The Project**
- Services: Content Marketing, Digital Strategy, Pay Per Click
- Project size: Confidential
- Project length: Jan. 2023 - Ongoing

**Project Summary**: XploraBG provides ongoing digital marketing services for a language school, which include SEO strategy and content marketing.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, EduLab
- Industry: Education

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — May 16, 2024

**Feedback Summary**: Thanks to XploraBG’s efforts, the school has seen a higher rate of customers interested in Asian culture and languages. The team is highly responsive, and internal stakeholders are particularly impressed with the service provider's team dynamic and ease of access.
""They respond to our needs with care and look for ways to provide us with the best solution.""

**BACKGROUND**
Please describe your company and position.I am the CEO of EduLabDescribe what your company does in a single sentence.We are a language school teaching Asian languages and culture - Chinese and Japanese.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?To get more traffic to our website and servicesTo optimize our SEO on GoogleTo get more customer acquainted with our services

**SOLUTION**
How did you find XploraBG?Online SearchWhy did you select XploraBG over others?High ratingsPricing fit our budgetGreat culture fitGood value for costCompany values alignedHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Explora has provided us with a great insight of our services to potential clients. We have utilized their services to boost our presence in the Google search machine so that we get more visibility of our Language School, our services, who we are and what we do. Explora has done a fantastic job of that. They always perform better and reply to our concerns in a timely manner. They are ready to cooperate with us and attempt to always find solution for our needs.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?The outcomes for us as a school is a higher rate of clients (real and interested in Asian culture and languages) are getting in contact with us. The leads that Explora service provide are the ine we are looking for. Describe their project management. Did they deliver items on time? How did they respond to your needs?They always deliver on time which we value a lot. They respond to our needs with care and look for ways to provide us with the best solution for our line of business and budget. What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The ease of wok with their employees. The readiness for support and help.Are there any areas for improvement or something XploraBG could have done differently?At this time there are no need for improvement. Just keep the pace as usual. 


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#### Branding, SMM & SEO for Educational Content Production Co
**The Project**
- Services: Branding, Search Engine Optimization, Social Media Marketing
- Project size: $10,000 to $49,999
- Project length: July 2023 - Ongoing

**Project Summary**: XploraBG provides branding, SMM, and SEO services for an educational content production company. They're responsible for establishing brand awareness, increasing social media followers, and improving ranking.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Co-Founder, EduLab
- Industry: Education

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — May 14, 2024

**Feedback Summary**: Within the first six months, the client's social media followers and customer base have increased, exceeding their business goals. The team always delivers tasks on time and is flexible to requests. Moreover, they leverage their knowledge and technical expertise to ensure quality results.
""XploraBG is a standard for an ethical, responsible company that is able to reflect on our enterprise's real needs.""

**BACKGROUND**
Please describe your company and position.I am the cofounder of EduLabDescribe what your company does in a single sentence.Prodiucer of educational content, language training entity, and organizer of educational language sessions in Asia.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Defining the brand and creating brand awarenessExpanding the popularity in terms increasing the followers baseSearch engine optimization with the target to be on top of the search for the given industry

**SOLUTION**
How did you find XploraBG?Online SearchWhy did you select XploraBG over others?Great culture fitCompany values alignedHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We are working on brand presens in order to enahce the brand image and give a notion to the prospective clients what is this like to work with EduLab and utilize the brand services. Xplora is our consultant, idea generator and operator on most of this what we do in the social space. Xplora set up all the necessary architecture in a way to gather the data that is very much needed to navigate our business. We trust Xplore based on the speed of exectution of all the tasks we set up for each period. Additionally we value the work with Xplora based on the advice we have each time when we hit the limits of our understanding towards the market, and the behavior of our folllowers. Explora is gatehring, next is analysing and providing all these to use in order to be able to take informative decision for our next step. I feel the work with Xplora valuable also for the fact that advice, and support is personalized. It is exactly to us.. We do not get something generic, that we may have from internet or the books. All the work given to our business based on the contract is well though in advance, analysed and presented to us in order to have our final decdion as to how we want to contienue. Therefore, working with Xplora is extremelly effective for us.   

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?One mesasurable outcome is the increase of the followers and customer base in the first six months after we started working. Next, the engagement of followers and not followers with the brand has increased. We are having covnersations, questions, of course more likes, and more shares of our posts. These all point to the successful work. We are having enhanced brand awareness among the public and this also is based on the together work with Xplora.  Describe their project management. Did they deliver items on time? How did they respond to your needs?We have assigned project manager. The project manager is working directly with us. The project manager has a team of four members involved in the operative implementation on the main tasks that are set up in our contract. There is a specialist in SEO, specialist in creating visuals, specialist in digital content, and specialist in digital strategy. Thus, Xplora team is able to respond to the current metrics and adjust our campaigns on the go. Xplore deliver always on time! We have never delayed! Team Xplora is flexible and responds quickly on needs that sometimes we may have placed in the last moment. I found team Xplora capable to understand our needs and advise us in a way that we are able to utilize opportunities that we otherwise may not see. What was your primary form of communication with XploraBG?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?I appreciate that in the start of our task Xplora studied our industry specifics, our current presence in the online media and came with an analysis, conclusions, and recommendations that happened to be reasonable and later led to success and it is still like this. The impressive part of our collaboration is their ability to provide us with team of assigned to our project professionals who alone, are experts in their respective fields. Each advise given is based on metrics, excellent understanding of the current trends in the social media, and our specific market.  Additionally, Xplora provides a platform for professional growth not only for their employees but also for their clients. This happens with workshops, seminars, and events where clients and employees meet and of course later work better together. Are there any areas for improvement or something XploraBG could have done differently?Actually, no! XploraBG is a standard for an ethical, responsible company that is able to reflect on our enterprise's real needs and ensure effective results in our endeavor to enhance our brand awareness and popularity. 


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#### Digital Marketing Services for Medical Aesthetics Company
**The Project**
- Services: Branding, Content Marketing, Conversion Optimization, Digital Strategy, Graphic Design, Social Media Marketing
- Project size: Confidential
- Project length: Feb. 2023 - Ongoing

**Project Summary**: XploraBG provides ongoing digital marketing services for a medical aesthetics company. The team works on the client's digital strategy and manages their ad campaigns across Facebook and Google.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 4.0
- Willing to Refer: 5.0

**The Reviewer**
Business Development Manager, Spectro IMA
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — May 11, 2023

**Feedback Summary**: Three months into the engagement, the client has seen an influx of new customers, resulting in a 250% boost in profit. XploraBG fully understands the requirements and goals, enabling them to deliver outputs that align with the client's vision. The team is results-oriented, precise, and professional.
""They are great professionals with great personalities.""

**BACKGROUND**
Please describe your company and position.I am the Business Development Manager of Spectro Institute of Medical Aesthetics (IMA)Describe what your company does in a single sentence.We provide health and beauty medical procedures, working with the worldwide leader innovative technology in medical aesthetics, medical consumables and injectable fillers, our doctors are certificated, highly educated, well experienced with strong reputation.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Digital Marketing

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?Referred to meHow many teammates from XploraBG were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Xplora is responsible for our digital marketing strategy, they manage our Meta social medias, content and visia, the develop our digital marketing campaigns in Google as well. They develop our brand positioning, brand awareness and conversion. For vey short time, only 3 months, thanks to their digital marketing support we are increase our incomes with 250 % up with strong brand popularity

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Our brand awareness extremely increased only for 3 months. our new customers increased 5 times only for 3 months our incomes increased with 250 %only for 3 monthsDescribe their project management. Did they deliver items on time? How did they respond to your needs?The work with Explora goes very pleasant and smoothly every time. The communication is accurate and easy. They show deep understanding of my needs and totally resonate with my vision and style. They appreciate my time and my manner to style.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Xplora owns the unique combination of my biggest values - they are result oriented with very precise manner of work, and the bonus is they are great professionals with great personalities.Are there any areas for improvement or something XploraBG could have done differently?Xplora is just nearly perfect, stay as you are - perfectionists and with high instinct of self improving.


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#### SMM & Optimization for Electricity Digital Platform
**The Project**
- Services: Advertising, Conversion Optimization, Digital Strategy, Media Planning & Buying, Pay Per Click, Social Media Marketing
- Project size: Confidential
- Project length: Mar. 2022 - Ongoing

**Project Summary**: XploraBG provides ongoing marketing services for an electricity digital platform. The team is responsible for digital campaign strategies, landing page content, and providing reports and analytics. 

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Manager, KER TOKI POWER
- Industry: Energy & natural resources

- Client size: 51-200 Employees
- Review Type: Online Review
- Verified

**The Review** — Apr 27, 2023

**Feedback Summary**: Since beginning their engagement with XploraBG, the client has seen a significant improvement in cost acquisition for new clients, and the team has created a better reporting system for digital campaign results. The team adapts quickly to changes, and XploraBG provides reliable communication. 
""The XploraBG team's commitment and ability to react are integral to our effort to stay on top of the market situation.""

**BACKGROUND**
Please describe your company and position.I am the Marketing Manager of KER TOKI POWERDescribe what your company does in a single sentence.Toki.bg is the first fully digital platform for providing electricity services in Bulgaria. With flexible offers, exceptional customer service, and a commitment to sustainability, TOKI is the perfect partner for any company looking to optimize its energy usage and costs.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Optimize performance marketingImprove analysesImprove social media presence

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?High ratingsGreat culture fitReferred to meCompany values alignedWhat was the size of XploraBG’s team?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Goals: We wanted to create more awareness for TOKI and support the positioning of our company. And yet, we are results-oriented. Therefore, the priority for us in this project was to increase the number of leads and the opportunity to expand customer aqusition. The KPIs for the campaign: Number of site visitors/cost per visitor for the period Number of contracts generated online/cost per contract Number of inquiries received/price per inquiry - via the web forms and by phone Target audience: Small and medium business owners and managers and local entrepreneurs Deliverables: digital campaign strategy creative concept and production of necessary materials landing page content instruction initial settings, including conversion tracking campaign management reports and analyses

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?We have a significant improvement in the cost of acquisition for new clients and a much better reporting of digital campaigns' results.Describe their project management. Did they deliver items on time? How did they respond to your needs?Always on time and really quick to adapt. Due to industry turbulences, we've had to either hold off some campaigns, rush others or change course completely. The XploraBG team's commitment and ability to react are integral to our effort to stay on top of the market situation and deliver the right offers and messages at all times.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The ease of communication with the team and the fact that we can always rely on them for professional advice and direction, even beyond the scope of a specific project.Are there any areas for improvement or something XploraBG could have done differently?I can't say I would change anything so far.


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#### Social Media Strategy for Leading Technology Corporation
**The Project**
- Services: Social Media Marketing
- Project size: $10,000 to $49,999
- Project length: June 2016 - June 2017

**Project Summary**: XploraBG provided a social media strategy for a leading technology corporation. They provided analysis and reports and handled promotions of events to upgrade the company's digital presence.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 4.5
- Willing to Refer: 5.0

**The Reviewer**
Sr. Integrated Marketing Manager for Industry, Microsoft
- Industry: Other industries

- Client size: 10,001+ Employees
- Review Type: Online Review
- Verified

**The Review** — Aug 1, 2022

**Feedback Summary**: With XploraBG's strong support, all project goals were met. Traffic, reach, views, and clicks doubled in the first quarter, and all KPIs were overachieved at the end of the fiscal year. XploraBG proved to be a highly effective partner by communicating seamlessly and delivering promising results.
""We loved the human approach and proactiveness of the whole team.""

**BACKGROUND**
Please describe your company and your position there.

Sr. Integrated Marketing Manager for Industry and Sustainability at Microsoft CEE

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG?

There was a business need of an experienced agency to create a strategy and boost Microsoft presence in social media for Bulgaria.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

We organised a pitch and invited 5 agencies with proven track record on the market. Explora were the distinct winner with clear vision and strategy on our business for the next 12 months, marketing view on what is realistic to be achieved in terms of KPIs, timely proposal and great presentation during the pitch. Reasonable agency fee and experienced team was another advantage.

Describe the project in detail and walk through the stages of the project.

Explora handled Microsoft Bulgaria social media from day one as their own with professionalism and right digital approach. The forecasts were overdelivered in the first 3 months in terms of traffic, reach and views. Promos of events and other activities which came ad hoc were also blended into the initial strategy and constant ideas were proposed on how to upgrade our social media presence. Reporting and analysis were provided on a monthly basis with clear call to action points.

How many resources from the vendor's team worked with you, and what were their positions?

We worked closely with a team of 3 to 4 people.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

Traffick, reach, views, clicks were doubled in the first Q and all KPIs were overachieved in the end of the fiscal year.

How effective was the workflow between your team and theirs?

Extremely effective and efficient team. Apart from the written communication and monthly reporting we were on a daily chats and calls. We loved the human approach and proactiveness of the whole team.

What did you find most impressive or unique about this company?

Know their business very well, digital is in their DNA:) Very quick and proactive. Flexible.

Are there any areas for improvement or something they could have done differently?

There is always area of improvement, but they are open to constructive feedback which is great!


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#### Digital Strategy for Financial Services Company
**The Project**
- Services: Other Digital Marketing
- Project size: $200,000 to $999,999
- Project length: July 2016 - Dec. 2020

**Project Summary**: XploraBGh helped a financial services company increase their online visibility and leads by creating a yearly digital strategy while managing the budget.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 4.0
- Willing to Refer: 5.0

**The Reviewer**
CMO, Easy Credit
- Industry: Financial services

- Client size: 1,001-5,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 22, 2022

**Feedback Summary**: XploraBGh successfully set monitoring tools and strategies, increasing leads and social media engagements. They frequently held monthly in-person meetings and weekly phone calls, ensuring to accommodate all needs. Overall, their friendliness, thoroughness, and willingness to grow were remarkable.
""I liked that they were constantly improving their services.""

**BACKGROUND**
Please describe your company and your position there.

Easy Asset Management, well known as Easy Credit is a non banking financial company, leader in Bulgarian market with around 40% market share. My name is Silviya Alexandrova, and I am responsible for Marketing as of October 2015.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG, and what were your goals?

We hired Xplora back in 2016 to create digital strategy for Easy Credit and to manage online budgets. The goals were to make the company more visible in online market, increase online leads.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

We did have tender, and knowledge, strategy proposed, clients approach were the main factors to chose Xplora.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

One of the best agencies, I have ever work with. Yearly strategy, weekly even daily tracking of the KPs set,

How many resources from the vendor's team worked with you, and what were their positions?

Account, Social media expert, Google expert

**RESULTS & FEEDBACK**
Can you share any measurable outcomes of the project or general feedback about the deliverables?

All necessary tracking tools were set, strategy followed, leads increased in times. Increased number of fans o social media, engaged with a lot of posts, shares, reactions

How effective was the workflow between your team and theirs?

We had in person meetings every month, and phone calls every week. If needed we were always welcome.

What did you find most impressive or unique about this company?

The way they are working with clients, clear, detailed strategy, friendly staff, if they find room for improving, they always ask for it. I liked that they were constantly improving their services.

Are there any areas for improvement or something they could have done differently?

I cannot say that something is missing, they always surprised me with added services to their clients.


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#### SEO, PPC & Digital Marketing for HVAC Manufacturer
**The Project**
- Services: Content Marketing, Other Digital Marketing, Pay Per Click, Search Engine Optimization
- Project size: Confidential
- Project length: Jan. 2018 - Ongoing

**Project Summary**: XploraBG is providing an HVAC manufacturer with digital marketing support, including strategy development, lead generation, content creation, SEO optimization, PPC campaign execution, and data analysis.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 4.5
- Willing to Refer: 5.0

**The Reviewer**
Sales Service Manager, Viessmann EOOD
- Industry: Manufacturing

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Jun 7, 2022

**Feedback Summary**: Thanks to XploraBG's support, the client has seen a YoY growth in lead generation, an increase in traffic from Google Ads and other paid media, a consistent boost in audience, and an improved CTR. Moreover, XploraBG provides easy communication, short response time, and on-time delivery.
""Тhey are well-organized, goal-oriented, and flexible to meet the challenges.""

**BACKGROUND**
Please describe your company and your position there.

Heating, cooling, ventilating: Viessmann creates living spaces that meet the very highest standards. This applies to comfort as well as to climate protection and efficiency. Our range of heating and climate technologies in the Climate Solutions business area sets the standards in the industry.

I operate as a sales service manager for the Viessmann subsidiary in Bulgaria. I am also responsible for the marketing strategy, advertising and communication activities of the company.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG, and what were your goals?

We were looking for a long term partnership with a reliable, creative and high professional team in order to develop together our marketing strategy, apply our digital marketing activities and online campaigns in the best way in order to meet the end customer needs in the field of heating and cooling solutions for their homes.

Specifically, we needed support for creating new content, SEO and PPC/Paid social services to help with brand awareness and lead generation.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

We interviewed 5 digital agencies looking for 5 important characteristics:

Willingness to work to build a long term partnership
	Result driven approach
	Creativity and innovation, backed with evidence
	Reliability
	Flexibility and short response time Xplora understood in the best way our goals and specific business processes.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we started our partnership with the management of a lead generating and awareness campaign for heat pumps (a very expensive solution for heating and cooling with limited market share). The impressive results of the campaign and the significant increase in inquiries from homeowners convinced us to choose Xplora as our partner for the full range of digital marketing services.

In the next 5 years Xplora supported us by developing and improving our marketing strategy including media plan and online campaign optimizations based on real user behavior, lead generation campaigns, social media channels, creating of emotion driven visual and video content, landing page optimisation, live chat integration, analysis and consolidation of findings etc.

How many resources from the vendor's team worked with you, and what were their positions?

I work directly with the Account Director, the Social Media Team, the Team Lead Google Performance and Content & Creative specialist

**RESULTS & FEEDBACK**
Can you share any measurable outcomes of the project or general feedback about the deliverables?

Year over year, the overall lead generation has increased several times since we started working with Xplora. We have also seen an increase in traffic from AdWords and other paid media. Constant growth of our audiences and very good results in terms of CTR and budget efficiency.

How effective was the workflow between your team and theirs?

The communication is very easy, comfortable and seamless. They have very short responsive time and strictly observe deadlines. All the conversations are productive and I genuinely feel like they understand our business and want to help. We meet regularly to discuss the ongoing activities and analyse the results, then we plan the next steps, changes if needed and upcoming tasks. I would say the communication process is very effective.

What did you find most impressive or unique about this company?

Тhe most impressive thing is how quickly and accurately they understood what we really needed and proposed a suitable action plan based on their vast experience and on real user behavior data.They also proactively propose new solutions to improve our services, for example a live chat tool for better customer service from our site, new opportunities to reach our audience. Тhey are well-organized, goal-oriented, and flexible to meet the challenges. And last but not least I appreciate very much their human approach and the really successful partnership during the years.

Are there any areas for improvement or something they could have done differently?

I can only recommend them to keep doing their job this way.


---

#### Marketing Ideas & Audit for Presentation Agency 
**The Project**
- Services: Advertising, Digital Strategy, Pay Per Click, Search Engine Optimization
- Project size: Less than $10,000
- Project length: March 2022

**Project Summary**: XploraBG audited a presentation agency's marketing tools to ensure they were tracking everything correctly. The client also wanted to improve their ticket purchase conversion rate for their annual event.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Founder, 356labs
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Apr 11, 2022

**Feedback Summary**: XploraBG successfully audited the client's tools and provided feedback for improvement. After that, the client revised their strategies based on the vendor's recommendations, then the team conducted their final audit. The workflow between the team and the client was also seamless.
""That the team looked at marketing efforts as something that drives business strategy and true business results.""

**BACKGROUND**
Please describe your company and your position there.

Founder

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG?

We wanted to do an audit of our marketing tools to understand whether or not we are tracking everything correctly. Together with that, we were looking for ideas on how and what to do to increase the conversion rate of ticket purchases for our annual event.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

The team at Xplora very quickly pinpointed some major issues in our "infrastructure" as they call it. Because of that we were not able to track conversion correctly thus we didn't have a clear picture of what and how successful we are. What's more, the team at Xplora created a strategy for us / series of campaigns / that we were able to execute afterwards.

Describe the project in detail and walk through the stages of the project.

Xplora first did an audit of our tools. Once everything was set correctly (they have given us the instructions for this and audited it again), we moved on to discuss what audiences we should market to and how. The team there created a very comprehensive plan on what needs to be done and how that was later on executed by our internal marketing department.

How many resources from the vendor's team worked with you, and what were their positions?

I am not sure about the exact number but easily there were at least 3 people involved.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

We weren't able to do as much as we needed because we were very limited on time. We had just a week or so to experiment with Xplora's strategy. However, I am sure that if we had to do a deeper dive and spend more time and resources there, the results would have been there.

How effective was the workflow between your team and theirs?

Absolutely flawless.

What did you find most impressive or unique about this company?

That the team looked at marketing efforts as something that drives business strategy and true business results.

Are there any areas for improvement or something they could have done differently?

No. We just needed more time. We engaged them too late.


---

#### Social Media Marketing for Global Energy Company
**The Project**
- Services: Social Media Marketing
- Project size: Confidential
- Project length: July 2018 - Ongoing

**Project Summary**: XploraBG helps an energy company with SMM through LinkedIn, Twitter, Facebook, and Instagram. Although they collaborate on content, they focus on optimization to help their client achieve their goal metrics.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Eurasia Communication Director, AES Corporation
- Industry: Energy & natural resources

- Client size: 51-200 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Mar 30, 2022

**Feedback Summary**: Thanks to XploraBG’s work, the client has more than tripled their social media engagement. The team delivers on time and adapts to the client’s schedule for communication through phone calls and MS Teams. Their willingness to share their impressive expertise and forward-thinking approach stand out.
"“They go beyond the scope of their work.”"

**BACKGROUND**
Introduce your business and what you do there.

I’m the Eurasia communication director for AES, a Fortune 500 global energy company. Our main focus is accelerating the future of energy with our customers by offering greener and smarter energy solutions, which the world needs a lot at this particular moment. We operate in 14 countries around the world.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with XploraBG?

We wanted to reflect the market, and with the decline of the popularity of traditional media, we needed to switch to social media to be in more active dialogue with our customers. We started a discussion on how we could optimize our social media channels to better reflect what we were doing, boost the narrative with our customers and stakeholders, and gain more exposure.

**SOLUTION**
What was the scope of their involvement?

XploraBG helps us with social media marketing (SMM) through LinkedIn, Twitter, Facebook, and Instagram. They’re focused on helping us achieve our predefined metrics for social media presence. At the start of the year, we set KPIs for the rest of the year to measure where we are and what we’d like to achieve. 

Based on those measurements, we discuss with XploraBG what can be done, what new channels we can leverage throughout this period, and how to achieve the KPIs. Then, the team works with another provider of ours that is focused on the communication side. They collaborate to create assets that will drive more engagement in terms of content, structure, and format. We’ve implemented new post formats to see how they work, such as video narratives. Our other provider is the one that then publishes the content. 

Meanwhile, XploraBG monitors our social media statistics. They help us optimize our reach and enable us to provide the newest content to our predefined key target groups. We continue exploring new wares of improvement and target areas with them.

What is the team composition?

Usually, I deal with an account manager. However, when I want to change something strategic or explore new opportunities, I contact one of XploraBG’s managing partners.

How did you come to work with XploraBG?

I asked for agency references from colleagues working in the Bulgarian market. Based on these references, I shortlisted a number of companies, and XploraBG was on this list. After meeting with all shortlisted companies, I narrowed down our options to a top three and ultimately decided to pick XploraBG.

What is the status of this engagement?

We started working together in July of 2018, and the engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement? 

Thanks to XploraBG’s work, we’ve more than tripled our social media engagement in the last year, based on our KPIs. My team feels quite comfortable working with them, and I’ve never received negative feedback. On the contrary, working with XploraBG makes our team happy about knowledge and know-how exchange.

How did XploraBG perform from a project management standpoint?

From a project management point of view, they’re quite accurate. I haven’t had any issues with them regarding deliverables or deadlines. 

Given that I’m very busy and usually have back-to-back meetings, the most convenient way to communicate has been to give them a brief phone call daily. If we’re talking about strategy or programming, we schedule meetings through Microsoft Teams. Before the COVID-19 pandemic started, we used to meet in person.

What did you find most impressive about them?

What’s most impressive about XploraBG is that they go beyond the scope of their work. Their expertise in social media is really impressive, too. I also see a clear trend of them promoting their knowledge. They’ve established Xplora Academy, through which they share their expertise, teaching wide groups of people how social media works, its benefits, weak points, and strategy. 

XploraBG interacts with social media developers through the academy, which is highly valuable. After such close contact with the source, they will provide better services and estimations or forecasts about how trends will develop. Based on this information, we’ll be able to adjust our strategy. 

Are there any areas they could improve?

No, there isn’t anything they need to improve; they’re doing great. Of course, XploraBG is facing the challenges all companies are suffering at the moment, including reassessment of communication budgets and having to rethink social media presences. However, I believe they’re doing great and looking ahead at what’s coming. My only recommendation would be not to lose their speed.

Do you have any advice for potential customers?

First of all, I would 100% recommend XploraBG as a potential partner. This depends on the company, so you should have your goals clear to see whether XploraBG can enable you to achieve them. Although the team is extremely professional, they’re not a silver bullet; you should provide the narrative and the visual aspect. 

Having clarity about what you want to achieve will facilitate quite a lot of work on both sides, and it will give you the chance to go beyond the results you’re targeting. If you don’t have clarity, you lose speed and focus. I recommend having solid KPIs to know how XploraBG is performing.


---

#### Digital Advertising for Nature Conservation Org
**The Project**
- Services: Other Digital Marketing
- Project size: $10,000 to $49,999
- Project length: Jan. 2019 - Ongoing

**Project Summary**: XploraBG helps a nature conservation organization strategize, design, and manage fundraising campaigns and other projects using Facebook and Google Ads. They’ve also built several landing pages for the client.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 4.0
- Willing to Refer: 5.0

**The Reviewer**
Fundraising Manager, WWF Bulgaria
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Phone Interview
- Verified

**The Review** — Mar 21, 2022

**Feedback Summary**: The client has seen significant increases in web traffic, donations, and income collected from donors. XploraBG has been very well-organized, strictly observing deadlines. Their ability to quickly understand the client’s needs has been particularly impressive.
"“XploraBG has delivered everything that I’ve asked for — I’m very happy with our partnership.”"

**BACKGROUND**
Introduce your business and what you do there.

I’m the fundraising manager for WWF Bulgaria, which is a nature conservation organization that is part of the WWF network.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with XploraBG?

Our individual donor fundraising program in Bulgaria mainly relies on digital advertising, so we hired XploraBG for strategic and creative support with those campaigns.

**SOLUTION**
What was the scope of their involvement?

They’ve supported me in building our digital fundraising campaign with their expertise in marketing and advertising strategy. We gave them a brief with our objectives, our target audiences, and basic guidelines about how the advertisements should look. We also gave them quite a lot of stock photos owned by WWF.

Most of the time, we just provided guidelines and relied on their expertise as a digital marketing agency. They’ve helped with the creative assets, including banners, and have managed the Facebook and Google Ads campaigns. They’ve built a couple of landing pages for us where we can lead the traffic from our ad campaigns online. We also work with them on a number of other projects relating to youth, innovation, and education.

What is the team composition?

I work directly with two people, including Kalina (Project Manager), who is our account manager, and a Google Ads specialist.

How did you come to work with XploraBG?

I’d heard of their agency before and met their manager on a couple of occasions — he’s a well-known digital marketing and advertising trainer here in Bulgaria. We decided to reach out to XploraBG and offer them the partnership.

How much have you invested with them?

We’ve invested about €7,000 a year (approximately $7,700 USD) with them.

What is the status of this engagement?

We started working with them in January 2019, and the engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement? 

Since beginning work with XploraBG, we’ve seen quite an improvement in traffic from Google Ads and Facebook Ads. We’ve also seen higher performance from our fundraising campaigns, with an increase in donors and more income collected from those donors. They’ve produced very nice creative assets, including banners.

How did XploraBG perform from a project management standpoint?

XploraBG has been very well-organized, and they’ve strictly observed deadlines. They send reports quite often. We send them a brief for each project, and then we usually join them on a call or a meeting to discuss the agenda, deadlines, media budget, and other main points. XploraBG has delivered everything that I’ve asked for — I’m very happy with our partnership.

What did you find most impressive about them?

I’ve been impressed with how quick they are to find out what we really need. We don’t need to explain much about nature conservation or what we need to do to succeed — they are pretty quick at grasping this. They can almost immediately understand our needs and how to reach our audience.

Are there any areas they could improve?

I have no areas for improvement to suggest for them.

Do you have any advice for potential customers?

Give them a very clear brief with your goals, audience, approach, and branding guidelines so that they can understand your specific needs and tailor their deliverables accordingly.


---

#### Digital Marketing & Strategy for ISP & Cable TV Company
**The Project**
- Services: Digital Strategy, Other Digital Marketing
- Project size: Confidential
- Project length: June 2017 - Ongoing

**Project Summary**: XploraBG provides digital marketing and strategy services for an ISP and cable tv company. They have set up the client's business digital infrastructure and campaigns including SEO, Google Ads, and more.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Manager, ISP & Cable TV Company
- Industry: Telecommunications

- Client size: 51-200 Employees
- Review Type: Online Review
- Verified

**The Review** — Mar 18, 2022

**Feedback Summary**: With the help of XploraBG, the client's sales have an over 100% increase in the first 6 months and over 300% in the first 24 months. So far, the team's workflow has been effective, and meet the client weekly to discuss the project goals. Their customer-centric approach has been notable.
""The most valuable thing is their human approach as they are always trying to understand the challenges that we have.""

**BACKGROUND**
Please describe your company and your position there.

Internet Service Provider and Cable TV company, ranked in top 5 in Bulgaria, where I was Marketing Manager.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG, and what were your goals?

We were changing the marketing strategy, switching from traditional marketing channels (such as print, outdoor and radio) to digital and needed a trusted and capable partner to facilitate the process and help the internal team.

The main business goal for the company was to improve the online sales with over 100%. We needed an agency to set up the digital infrastructure, validate our strategy and channels, and most importantly - to manage the ongoing digital campaigns.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

I have had an excellent experience with Xplora at my previous job as a Group digital marketing director, where they won the pitch for 3 of the companies and managed to deliver outstanding performance and proved to be a reliable partner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we have introduced Xplora to our business goals, the market and our new marketing strategy. Then, together, we considered the current digital infrastructure (i.e. websites, tools, social profiles, etc.), budget limitations and set-up the main and secondary KPIs.
	Moreover, we decided which will be the top channels and target groups to achieve the goals. Once we had everything mapped, they have:
	installed Google tag manager, and set up events, goals, and linked all other accounts (i.e. Search console, FB and Google ads) altogether with tools such as Hotjar (heatmaps, surveys, UI), Sumo (pop-ups for additional leads), Google Optimize (for running A/B tests and optimize the conversion rates on the website), Livechat and One signal (web push notifications).
	After that, Xplora have set-up all the needed audiences for outreach and remarketing. Using all the additional information gathered through the tools, we had more valuable insights and structured data, which enabled us to improve greatly our creatives, communication messages and target groups.
	On top of that, we took advantage of Xplora's team exceptional ad optimization capabilities, and thus, we managed to over-achieve our initial goals for online sales.
How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and two digital experts - one highly profiled for Google ecosystem, and one for Facebook (Meta).

**RESULTS & FEEDBACK**
Can you share any measurable outcomes of the project or general feedback about the deliverables?

We managed to deliver over 100% increase of online orders in the first 6 months and over 300% in the first 24 months.

How effective was the workflow between your team and theirs?

Our workflow was quite straightforward - we had 1 meeting to deep dive each month - to analyse the results and to plan the next steps and we were collaborating weekly on the ongoing and upcoming tasks. I would describe the process as very effective.

What did you find most impressive or unique about this company?

The most valuable thing is their human approach as they are always trying to understand the challenges that we have. And then to suggest a solution, based on their vast experience and knowledge. Moreover, they are straightforward, friendly and easy to talk to and work with.

Are there any areas for improvement or something they could have done differently?

Maybe there is, however, I haven't found it yet.


---

#### Email Marketing & Content Writing for AI Transport Cost Co
**The Project**
- Services: Content Writing Services, Email Marketing
- Project size: Confidential
- Project length: Jan. 2026 - Ongoing

**Project Summary**: XploraBG has created email marketing campaigns and developed content for an AI transport cost company. The team has provided a strategic approach to marketing the client's product.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Project Manager, Bravo Next Ltd.
- Industry: Supply Chain, Logistics, and Transport

- Client size: 1-10 Employees
- Review Type: Online Review


**The Review** — May 29, 2026

**Feedback Summary**: XploraBG's work has increased the client's engagement by 30%, resulting in a solid foundation for the client's product. The team has consistently provided items on time and maintained effective communication via in-person and virtual meetings, email, and messages. XploraBG's innovations stand out. This review is an update by the client company. The original content is located below the new review.
""I've been impressed by XploraBG's innovations.""

**BACKGROUND**
Introduce your business and what you do there.I'm a project manager at Bravo Next Ltd., an AI transport cost intelligence company for logistics and transport companies.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with XploraBG?We needed help marketing our product.

**SOLUTION**
What was the scope of their involvement?XploraBG has created email marketing campaigns and developed content for them. The team has also provided a strategic approach.What is the team composition?We've worked with 2–5 teammates from XploraBG.How did you come to work with XploraBG?I found XploraBG through an online search. I chose them over other options because they were a great culture fit, were referred to me, and had aligned company values.What is the status of this engagement?We started working with XploraBG in January 2026, and our engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?We've built a solid foundation for our product to be introduced to the market. XploraBG's work has increased our engagement by 30%.How did XploraBG perform from a project management standpoint?XploraBG delivers on time every time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.What did you find most impressive about them?I've been impressed by XploraBG's innovations.Are there any areas they could improve?I don't think there's anything they can improve on.

**UPDATED REVIEW**
This review was published on May 29, 2026.Daniel TodorovaProduct Manager, Bravo NextInformation technologySofia, Bulgaria1-10Dec 2025 - OngoingVerifiedProject summaryXploraBG has created an email marketing strategy and a social media posting plan for a logistics AI tool. The team has also produced a promotional video and created content for it and for social media posts.Feedback summaryXploraBG has successfully delivered quality work, meeting the client's expectations. The team has communicated effectively through virtual meetings, emails, and messaging apps. Moreover, their responsiveness and patience have been hallmarks of their work.BACKGROUNDIntroduce your business and what you do there.I’m a product manager at Bravo Next, an AI-powered tool for transport and logistics companies.OPPORTUNITY / CHALLENGEWhat challenge were you trying to address with XploraBG?We needed help with our overall marketing campaign and presentation of our product on social media.SOLUTIONWhat was the scope of their involvement?XploraBG has created our email marketing strategy, posting plan for social media, and a presentational video. The team has also created content for our social media posts and the video.What is the team composition?We’ve worked with 2–5 teammates from XploraBG.How did you come to work with XploraBG?We found XploraBG through an online search. We chose them over other options because they had high ratings, a great culture fit, and aligned company values.What is the status of this engagement?We started working with XploraBG in December 2025, and our engagement is ongoing.RESULTS & FEEDBACKWhat evidence can you share that demonstrates the impact of the engagement?Although it's too early to assess results, we're happy with XploraBG's work so far.How did XploraBG perform from a project management standpoint?We communicate with XploraBG via virtual meetings, emails, and messaging apps.What did you find most impressive about them?XploraBG's fast reaction and patience have been impressive.Are there any areas they could improve?I don't think there's anything they can improve on.STAR RATINGSOverall rating: 5.0Quality: 5.0Cost: 5.0Schedule: 5.0Willing to refer: 5.0


---

#### Advertising, Email & Digital Marketing for Opera House
**The Project**
- Services: Advertising, Email Marketing, Other Digital Marketing
- Project size: $10,000 to $49,999
- Project length: June 2025 - May 2026

**Project Summary**: XploraBG provided digital marketing services for an opera house. The team was also responsible for creating advertising strategies and managing email marketing campaigns.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Head of Marketing, State opera Stara Zagora
- Industry: Arts, entertainment & music

- Client size: 201-500 Employees
- Review Type: Online Review
- Verified

**The Review** — Apr 30, 2026

**Feedback Summary**: Thanks to XploraBG's efforts, the client noticed increased engagement on their social media platforms and positive financial results. The team met all the client's needs and communicated via in-person and virtual meetings. Moreover, XploraBG's creativity and innovative thinking stood out.
""XploraBG's young and fresh team with creative thinking was impressive.""

**BACKGROUND**
Please describe your company and position.I am the Head of Marketing of State opera Stara ZagoraDescribe what your company does in a single sentence.We are an opera house with an international presence in Europe. We create classical and modern performances such as opera, musicals and symphonic music 

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Digital MarketingAdvertising StrategiesEmail Marketing

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?High ratingsGreat culture fitReferred to meHow many teammates from XploraBG were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Extremely correct, fast and professionally focused. The results are extremely good and exceed our expectations.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?More interest in our social networks and achieved financial results.Describe their project management. Did they deliver items on time? How did they respond to your needs? They met all my needs.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingWhat did you find most impressive or unique about this company?XploraBG's young and fresh team with creative thinking was impressive.Are there any areas for improvement or something XploraBG could have done differently?I don't think so at the moment.


---

#### Branding & SMM for Business Services Company
**The Project**
- Services: Branding, Social Media Marketing
- Project size: Confidential
- Project length: Feb. 2025 - Ongoing

**Project Summary**: XploraBG provides employer branding services for a business services company. The team has created social media content and monitored the results on those platforms.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Country HR Manager, Kalmar Bulgaria EOOD
- Industry: Business services

- Client size: 5,001-10,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 20, 2026

**Feedback Summary**: Thanks to XploraBG's work, the client has seen an increase in impressions and clicks. The team takes strong ownership of each task and delivers them on time and to very high-quality standards. Moreover, their communication is exceptional, and they always fully understand the client's needs.
""XploraBG's communication is very good, and they understand our needs.""

**BACKGROUND**
Introduce your business and what you do there.I’m the country HR manager of Kalmar Bulgaria EOOD, a business services company. Our global company provide sustainable material handling equipment and services for critical supply chains worldwide, focusing on electrification, automation, and digitalization to help customers improve safety, productivity, and sustainability.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with XploraBG?We needed help with employer branding.

**SOLUTION**
What was the scope of their involvement?XploraBG has helped us build and execute an employer branding annual plan in compliance with our global EVP strategy. The team has also created social media content and monitored the results on those platforms. Regarding content, XploraBG has created job ads, employee experience posts, and company culture-related posts for Facebook, Instagram, and LinkedIn.What is the team composition?We’ve worked with 2–5 teammates from XploraBG.How did you come to work with XploraBG?We found XploraBG on Clutch. We chose them because they had high ratings, were close to our geographic location, had pricing that fit our budget, offered good value for the cost, were referred to me, and had company values aligned with ours.What is the status of this engagement?We started working together in February 2025, and the engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?Thanks to XploraBG's work, we've seen an increase in impressions and clicks. For example, our Instagram views have increased by 18.8K, and our reach has increased by 11.1K and our Facebook impressions have increased by 123.6K, and our reach has increased by 53.5K.How did XploraBG perform from a project management standpoint?XploraBG has a great level of ownership of the activities and delivers them on time and with very good quality. We communicate via virtual meetings, emails, and messaging apps.What did you find most impressive about them?XploraBG's communication is very good, and they understand our needs and propose respective activities.Are there any areas they could improve?I can't think of anything for XploraBG to improve.


---

#### SMM Services for Packaging Recovery Organization
**The Project**
- Services: Social Media Marketing
- Project size: $50,000 to $199,999
- Project length: Feb. 2020 - Ongoing

**Project Summary**: XploraBG provides SMM services for a packaging recovery organization. The team creates and manages content for Facebook and Instagram, including static and dynamic visuals, and optimizes the ad accounts.

**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 4.5
- Cost: 3.0
- Willing to Refer: 5.0

**The Reviewer**
Communications & Regulations Manager, Ecopack Bulgaria
- Industry: Utilities

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 19, 2026

**Feedback Summary**: XploraBG has successfully doubled the client's reach and increased engagement, link clicks, and profile visits. The team has excellent project management skills and proactively addresses the client's needs. What truly stands out about XploraBG is their ability to produce creative content.
""We're impressed by XploraBG's content creativity and proactivity.""

**BACKGROUND**
Introduce your business and what you do there.I’m the communications and regulations manager at Ecopack Bulgaria, a packaging recovery organisation. We manage systems for separate collection, sorting, and recycling of packaging waste in Bulgaria, serving over 2.5 million people and helping implement national goals for recycling and sustainable development.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish for your business?We needed help maximizing our reach and engagement on Facebook and Instagram to raise awareness and trust in recycling in Bulgaria.

**SOLUTION**
What was the scope of their involvement?XploraBG creates and manages content for both social networks, moderates comments, creates campaigns, and optimizes our ad account. The team creates static and dynamic visuals, including posts, stories, reels, and carousels, and generally all forms of content we agree are good for our brand.What is the team composition?We work with 2–5 teammates from XploraBG.How did you come to work with XploraBG?Someone referred XploraBG to us. We chose them over other options because they had high ratings, good value for cost, and company values aligned with ours.How much have you invested with them?We’ve spent around $130,000.What is the status of this engagement?We started working with XploraBG in February 2021, and our engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?XploraBG has doubled our reach within the first two years. We’ve also seen a 20% increase in Facebook engagement, a 47% increase in Instagram reach, a 93% increase in link clicks, and a 50% increase in profile visits.How did XploraBG perform from a project management standpoint?XploraBG delivers on time and has excellent project management. We communicate via virtual meetings, emails, and messaging apps.What did you find most impressive about them?We’re impressed by XploraBG’s organisation skills and proactivity.Are there any areas they could improve?XploraBG could provide a more in-depth and honest analysis of our weaknesses so we can shift our focus if needed in terms of engaging content.


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#### SMM Consulting for Real Estate Agency
**The Project**
- Services: Social Media Marketing
- Project size: Confidential
- Project length: Oct. 2025 - Jan. 2026

**Project Summary**: XploraBG provided social media training for our real estate agency. The team gave the client practical advice on how to be successful on social media.

**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 5.0
- Cost: 4.0
- Willing to Refer: 5.0

**The Reviewer**
Director of Operations, Yavlena
- Industry: Real estate

- Client size: 201-500 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 12, 2026

**Feedback Summary**: XploraBG delivered the project on time, and the client communicated well with the team through in-person and virtual meetings, email, and messaging apps. The client also praised XploraBG's professionalism, knowledge, and presentation skills.
""XploraBG's professionalism, in-depth knowledge, practical advice, and presentation skills were impressive.""

**BACKGROUND**
Introduce your business and what you do there.I’m the director of operations at Yavlena, a real estate agency.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with XploraBG?We needed help with social media training for our national agents network.

**SOLUTION**
What was the scope of their involvement?XploraBG provided us with a couple of training sessions and in-depth presentations based on good market examples and some of our own colleagues SM profiles. The team also gave us practical advice on how to be successful on social media as real estate agents.What is the team composition?We worked with 2 teammates from XploraBG.How did you come to work with XploraBG?Another business partner referred XploraBG to me, and I chose them because of their high ratings.What is the status of this engagement?We worked together from October 2025–January 2026.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?We’re still about to see the results of XploraBG’s work, but our agents are motivated to use in practice the knowledge they acquired.How did XploraBG perform from a project management standpoint?XploraBG delivered on time. We communicated via in-person meetings, virtual meetings, and emails or messaging apps.What did you find most impressive about them?XploraBG’s professionalism, in-depth knowledge, practical advice, and presentation skills were impressive.Are there any areas they could improve?XploraBG could speak in simpler language with less marketing terms.


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#### SMM Services for Beer Company
**The Project**
- Services: Content Marketing, Digital Strategy, Social Media Marketing
- Project size: Confidential
- Project length: Jan. 2024 - Jan. 2026

**Project Summary**: XploraBG provided social media marketing services for a beer company. The team was responsible for producing consistent content and managing the client's social media channels.

**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Senior Brand Manager, Heineken Bulgaria
- Industry: Other industries

- Client size: 51-200 Employees
- Review Type: Online Review
- Verified

**The Review** — Feb 8, 2026

**Feedback Summary**: XploraBG successfully delivered a timely content calendar and campaign-specific content, meeting the client's requirements. The team was highly responsive and proactive, providing ideas and solutions that support the client's brand performance. Their deep understanding of the business stood out.
""XploraBG consistently demonstrated a deep understanding of their clients’ businesses.""

**BACKGROUND**
Please describe your company and position.I am the Senior Brand Manager of Heineken BulgariaDescribe what your company does in a single sentence.Zagorka part of Heineken is a producer of great beer, beer mixes and beyond beer propositions.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?build and evolve the long-term brand strategy across digital (social) channels through consistent content in social media for our main local brands

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?Great culture fitGood value for costReferred to meCompany values alignedHow many teammates from XploraBG were assigned to this project?6-10 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Consistent content development aligned with the communication platformMonthly content calendar with defined formatsPerformance-driven content aligned with media strategy

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?A timely delivered and approved calendar; campaign-specific content; formats aligned with and fulfilling the media plan requirements.Describe their project management. Did they deliver items on time? How did they respond to your needs?Very responsive team, always provides proactively ideas and solutions that support brand performance. What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?XploraBG consistently demonstrated a deep understanding of their clients’ businesses, which enables them to successfully translate the brand’s communication strategy into impactful digital execution, delivering content that builds value and drives engagement.Are there any areas for improvement or something XploraBG could have done differently?No.


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#### Digital Marketing Services for Motorcycle Training Co
**The Project**
- Services: Content Marketing, Social Media Marketing
- Project size: Confidential
- Project length: Jan. 2025 - Jan. 2026

**Project Summary**: XploraBG provided digital marketing services for a motorcycle training company. The team helped the client develop a digital marketing strategy and build their social media infrastructure.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Executive, motoacademy.bg
- Industry: Education

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jan 24, 2026

**Feedback Summary**: Thanks to XploraBG's efforts, the client saw improved brand visibility, steady business growth, and better customer relationships. The team tailored their services to fit the client's niche. XploraBG was always available, ready to make adjustments, and highly responsive.
""They are simply the best digital marketing team in Bulgaria.""

**BACKGROUND**
Please describe your company and position.I am an executive at motoacademy.bgDescribe what your company does in a single sentence.Accessible motorcycle training for everyone, from beginners to racers.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Strategic digital marketing adviceImprove our social media presence and customer relationships.

**SOLUTION**
How did you find XploraBG?We've known them forever.Why did you select XploraBG over others?High ratingsPricing fit our budgetGreat culture fitCompany values alignedHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.We have worked with Xpolra on our general digital marketing strategy, as well as on developing our social media infrastructure. As a result, we have achieved strong audience growth and improved customer interaction.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Improved brand visibilityStable business growthMuch better customer relationshipsDescribe their project management. Did they deliver items on time? How did they respond to your needs?They tailored the service to fit our very specific social entrepreneurship niche. They were always available and ready to make adjustments. They had clear roles, responsibilities and communication lines. Project management was spotless. What was your primary form of communication with XploraBG?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They are simply the best digital marketing team in Bulgaria. They answer every question within minutes.Are there any areas for improvement or something XploraBG could have done differently?n.a


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#### Website Design & Development for Creative Production Studio
**The Project**
- Services: Search Engine Optimization, Web Design, Web Development
- Project size: Confidential
- Project length: Apr. - Dec. 2025

**Project Summary**: XploraBG designed and developed a website for a creative production studio. The team created the core structure and key sections, ensured responsive design, implemented SEO, and facilitated user navigation.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
COO, Key Studios Ltd
- Industry: Arts, entertainment & music

- Client size: 1-10 Employees
- Review Type: Online Review


**The Review** — Jan 23, 2026

**Feedback Summary**: XploraBG delivered a clear, professional website that improved brand credibility and streamlined client inquiries. The team demonstrated strong project management, clear communication, and a structured workflow. XploraBG's expertise, speed, and proactiveness were hallmarks of their work.
""We were impressed by XploraBG's expertise in guiding us toward the right decisions.""

**BACKGROUND**
Introduce your business and what you do there.I'm the COO of Key Studios, a creative production studio that provides professional photography spaces and end-to-end content solutions for brands, creators, and digital campaigns.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish for Key Studios?We hired XploraBG to design and develop our website. Our goal was to create a clear, modern, and conversion-focused online presence that communicates our services effectively and supports client inquiries and bookings.

**SOLUTION**
What was the scope of their involvement?XploraBG handled the full scope of the website project, including UX and structure planning, visual design, copy guidance, website development, and implementation. They delivered a fully functional, responsive website aligned with our brand and business goals. The team was responsible for delivering the core website structure and key sections, including the homepage, service presentation pages, studio information, contact, and inquiry forms. They also ensured responsive design, basic SEO setup, and smooth user navigation across the site.What is the team composition?We worked with 2–5 teammates from XploraBG.How did you come to work with XploraBG?We found them through a referral. We chose them over other options because they had high ratings, offered good value for the cost, and had company values that aligned with ours.What is the status of this engagement?We worked together from April–December 2025.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?XploraBG delivered a clear, professional website that improved our brand credibility, streamlined client inquiries, and provided a solid foundation for increased traffic and conversions, supporting our growth and positioning in the market. Since the website has been launched recently, we expect to see the full impact of XploraBG's professional work over time as traffic, inquiries, and conversions continue to grow. As early indicators, we received positive initial feedback on the website's clarity and design, along with encouraging engagement metrics.How did XploraBG perform from a project management standpoint?XploraBG demonstrated strong project management, clear communication, and a structured workflow. We communicated via in-person and virtual meetings. The team delivered the project on time and in line with the agreed scope.What did you find most impressive about them?We were impressed by XploraBG's expertise in guiding us toward the right decisions, combined with their speed, proactiveness, and ability to move quickly from idea to execution.Are there any areas they could improve?I can't think of anything for XploraBG to improve.


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#### Google & Social Media Ad Mgmt for Automotive Co
**The Project**
- Services: Pay Per Click, Social Media Marketing
- Project size: $10,000 to $49,999
- Project length: Apr. 2024 - Ongoing

**Project Summary**: XploraBG provides digital marketing services for an automotive company. The team manages the client's Google Ads and social media campaigns.

**Review Rating**: 4.5
- Quality: 4.5
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Manager, XADO Bulgaria Ltd.
- Industry: Automotive

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jan 23, 2026

**Feedback Summary**: XploraBG has increased the client's reach, clicks, and new customers. The team communicates well through virtual meetings. Their individual attitude and specific approach are impressive.
""XploraBG's individual attitude and specific approach are impressive.""

**BACKGROUND**
Introduce your business and what you do there.I’m a manager at XADO Bulgaria Ltd. We import motor oils and additives for the automotive industry.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish for XADO Bulgaria Ltd.?We needed help with our social media and Google Ads.

**SOLUTION**
What was the scope of their involvement?XploraBG has created our social media and Google Ads.What is the team composition?We’ve worked with 2–5 teammates from XploraBG.How did you come to work with XploraBG?Someone referred XploraBG to me. We chose them because their pricing fit our budget and they offered good value for the cost.How much have you invested with them?So far, we’ve spent around $10,000–$50,000 with XploraBG.What is the status of this engagement?We started working with XploraBG in April 2024, and our engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?XploraBG’s work has increased our reach, clicks, and new customers.How did XploraBG perform from a project management standpoint?We mainly communicate with XploraBG through virtual meetings.What did you find most impressive about them?XploraBG’s individual attitude and specific approach are impressive.


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#### Video Production for Real Estate Investment Company
**The Project**
- Services: Marketing Strategy, Other Digital Marketing, Video Production
- Project size: $10,000 to $49,999
- Project length: Apr. - Sep. 2025

**Project Summary**: XploraBG produced a two-minute corporate video for a real estate investment company. The team created a modern yet professional video that presented the client's key investment propositions.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Chief Capital Market Officer, Stoneweg EREIT Management
- Industry: Real estate

- Client size: 201-500 Employees
- Review Type: Online Review


**The Review** — Dec 9, 2025

**Feedback Summary**: XploraBG successfully delivered a highly engaging video with quality transitions and good music synchronization. The team delivered items on time and communicated well across various platforms. Moreover, their professionalism and agility played a vital role in the project's success.
""They were very professional and had good time management.""

**BACKGROUND**
Please describe your company and position.I am the Chief Capital Market Officer of Stoneweg EREIT managementDescribe what your company does in a single sentence.A Singapore - listed real estate investment trust  with a 2.2 billion euro commercial portfolio in nine countries in Europe 

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Develop a new corporate video with a new identify and modern messageAchieve corporate but also modern lookRetain main strengths and continuity but with a fresh

**SOLUTION**
How did you find XploraBG?ReferralFormer vendorWhy did you select XploraBG over others?High ratingsPricing fit our budgetGreat culture fitGood value for costGood quality workHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Develop a 2 minute corporate video with a refresh identify that is modern but also professional and serves the purpose of presenting the key investment propositions of the listed real estate portfolio to investors and business partners. Modern music and transitions. High quality graphics and look and feel

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?High level of engagement, quality transitions, good synch between music and video Describe their project management. Did they deliver items on time? How did they respond to your needs?They were very professional and had good time management. Very few turns to deliver the final cutWhat was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Professional, agile, modern and digital native Are there any areas for improvement or something XploraBG could have done differently?It anything, they were too trendy for our corporate approach so we had to take it down a notch 


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#### PPC Management Services for Fashion Academy
**The Project**
- Services: Pay Per Click
- Project size: $10,000 to $49,999
- Project length: Mar. 2025 - Ongoing

**Project Summary**: XploraBG provides PPC management services for a fashion academy. The team is responsible for assisting the client with Google and Meta ads, reporting, market positioning, and business advice.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CTO, FashionAcademy Bulgaria
- Industry: Education

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Nov 25, 2025

**Feedback Summary**: Thanks to XploraBG's work, the client has seen a 1,000% increase in website traffic and social media engagement. The team has generated around 150 leads per month and introduced a new strategy to drive leads. XploraBG's project management is professional, and their communication is seamless.
""XploraBG's values, knowledge, and top-notch level are impressive.""

**BACKGROUND**
Introduce your business and what you do there.I’m the CTO of FashionAcademy Bulgaria, an education company. We’re the only fashion academy in Bulgaria that teaches students how to make patterns and sew clothes in a one-week-long course.

**OPPORTUNITY / CHALLENGE**
What challenge were you trying to address with XploraBG?We needed help positioning our website in top Google searches, running paid ads, and adding structure to our selling process.

**SOLUTION**
What was the scope of their involvement?XploraBG has helped us with Google Ads, Meta Ads, reporting, and business advice. The team has also provided ad reports, copies, setups, ideas, and market positioning.What is the team composition?We’ve worked with 2–5 teammates from XploraBG.How did you come to work with XploraBG?I know Georgi, a managing partner at XploraBG. We chose them because they were a great culture fit, provided good value for the cost, and had company values aligned with ours.How much have you invested with them?We’ve spent around $10,000.What is the status of this engagement?We started working with them in March 2025, and the engagement is ongoing.

**RESULTS & FEEDBACK**
What evidence can you share that demonstrates the impact of the engagement?XploraBG has helped us set up a new strategy to generate leads. We’ve seen a 1,000% increase in website traffic and social media. Every month, the team optimizes the lead quality, bringing in just enough leads we need. The new strategy has brought us fresh sales, and we now get around 150 leads per month.How did XploraBG perform from a project management standpoint?XploraBG’s project management is very professional. We communicate via virtual meetings, emails, and messaging apps.What did you find most impressive about them?XploraBG's values, knowledge, and top-notch level are impressive.Are there any areas they could improve?XploraBG has done everything we’ve asked for and more.


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#### SMM, Email Marketing & PPC for Publishing Company
**The Project**
- Services: Email Marketing, Pay Per Click, Social Media Marketing
- Project size: Confidential
- Project length: Oct. 2023 - Ongoing

**Project Summary**: XploraBG manages a publishing company's PPC and email marketing projects. Their work involves content development and the monthly planning, monitoring, and optimization of advertising campaigns on social media.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Chief Publicity Officer, Ciela Publishing House
- Industry: Other industries

- Client size: 11-50 Employees
- Review Type: Online Review


**The Review** — Nov 19, 2024

**Feedback Summary**: Thanks to XploraBG's efforts, the client enjoys an increase in ROAS and revenue. The team is responsive, prompt, and ready to assist, even with tight deadlines. They pay close attention to the client's needs and boast professionalism and strong enthusiasm in meeting the client's goals.
""The Xplora team is very prompt, responsive, and ready to assist.""

**BACKGROUND**
Please describe your company and position.I am the Chief Publicity Officer of Ciela Publishing HouseDescribe what your company does in a single sentence.Ciela Norma is the leading Bulgarian publisher with more than 200 titles a year in hardcover, e-book, and audio formats – fall in our own state-of-the-art printing facilities.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?PPC ProjectsEmail Marketing ProjectsAwareness

**SOLUTION**
How did you find XploraBG?Online SearchReferralWhy did you select XploraBG over others?High ratingsPricing fit our budgetGood value for costReferred to meCompany values alignedHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Monthly planning, management, monitoring, and optimization of advertising campaigns on social media. The package includes the following advertising formats:A) Banners, Posts, Videos, Carousels, Instant Experience, Story, Reels, and others.The listed advertising formats are not required to be included in every advertising campaign. We provide a campaign assignment and Xplora prepares a media plan explicitly specifying which formats are included and their respective scope.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Higher revenueDevelopment of dynamic remarketing campaignsIncrease in ROAS (Return on Advertising Spend)Describe their project management. Did they deliver items on time? How did they respond to your needs?The Xplora team is very prompt, responsive, and ready to assist, even with tight deadlines or delays on our part. Highly recommend.What was your primary form of communication with XploraBG?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?The approach to the client, the attention to projects, the professional perspective, and the enthusiasm of an amateur.Are there any areas for improvement or something XploraBG could have done differently?No


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#### Social Media Management for Appliance Manufacturer
**The Project**
- Services: Social Media Marketing
- Project size: Confidential
- Project length: May 2023 - May 2025

**Project Summary**: XploraBG has managed an appliance manufacturer's social media presence and ad hoc digital activations. They handle both operational and strategic tasks, including content creation and action plan preparation.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 4.5

**The Reviewer**
Marketing Manager, Appliance Manufacturer
- Industry: Manufacturing

- Client size: 11-50 Employees
- Review Type: Online Review
- Verified

**The Review** — May 7, 2024

**Feedback Summary**: Thanks to XploraBG, the client has notably improved their SM and Google Analytics, as well as their SKU sales performance. XploraBG has delivered all tasks on time despite all project challenges. Their reliability and problem-solving skills are key elements of their work.
""XploraBG manages to find ways to fix any operational troubles and remains reliable in rough conditions.""

**BACKGROUND**
Please describe your company and position.I am the Marketing Manager of an Appliance ManufacturerDescribe what your company does in a single sentence.The company is the local business unit of a global white goods / brown goods manufacturer.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Ongoing SM presence management and ad-hoc digital activations management

**SOLUTION**
How did you find XploraBG?ReferralWhy did you select XploraBG over others?High ratingsHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Xplora's work involves both operational and strategic tasks, both requiring in-depth knowledge of the company's portfolio and the business environment. Operational tasks involve localization and creation of digital content, aligned with the company's brand identity. Strategic tasks involve preparation of action oplans and communication materials for development of new products / product lines, brand respositioning, etc.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Improved SM analytics; Improved Google analytics; Specific SKUs sales performance improvementDescribe their project management. Did they deliver items on time? How did they respond to your needs?Delivery is on time, even in the cases when the briefs / raw materials are delayed.What was your primary form of communication with XploraBG?Email or Messaging AppWhat did you find most impressive or unique about this company?XploraBG manages to find ways to fix any operational troubles and remains reliable in rough conditions.Are there any areas for improvement or something XploraBG could have done differently?There is always room for improvement since today's status will not be relevant tomorrow. However XploraBG is always actively seeking improvment and development which is clearly visible in the way they deliver.


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#### SMM Services for Retail Company
**The Project**
- Services: Content Marketing, Digital Strategy, Social Media Marketing
- Project size: Confidential
- Project length: Feb. 2023 - Ongoing

**Project Summary**: XploraBG provides digital marketing services for a retail company. The team is in charge of creating and implementing a social media strategy and managing the client's social media accounts.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
CEO, BGC AD
- Industry: Retail

- Client size: 51-200 Employees
- Review Type: Online Review


**The Review** — Aug 4, 2023

**Feedback Summary**: Thanks to XploraBG’s efforts, the client has noticed improvements in social media presence and customer footprint across their stores. The team works efficiently, delivering reliable services without compromising quality and punctuality. They are also professional, flexible, and responsive.
""They're very responsive to our needs and requests for changes and adaptations.""

**BACKGROUND**
Please describe your company and position.I am the CEO of BGC ADDescribe what your company does in a single sentence.Retail industry. Convenience stores.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?Develop a social media strategy.Ongoing support for all social media channels.

**SOLUTION**
How did you find XploraBG?Referralindustry contactsWhy did you select XploraBG over others?High ratingsClose to my geographic locationGreat culture fitReferred to meCompany values alignedvery strong teamHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Develop a social media strategy from scratch, with focus on fast expansion, weekly new store openings, HR marketing and partners recruitment, ongoing retail promotions in the stores.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Popularity of the social media sites of the company, recruitment successes, growing customers numbers in the stores.Describe their project management. Did they deliver items on time? How did they respond to your needs?Well organized project team, with highly experienced team lead. They're very responsive to our needs and requests for changes and adaptations, very good delivery speed.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Company cultures is unique, a great mixture of leading marketing professionals in the senior positions and many devoted enthusiastic young professionals.Are there any areas for improvement or something XploraBG could have done differently?Keep the good work up :)


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#### SMM & Content Development for Food Products Manufacturer
**The Project**
- Services: Content Marketing, Digital Strategy, Social Media Marketing
- Project size: Confidential
- Project length: Jan. 2022 - Ongoing

**Project Summary**: XploraBG provides ongoing social media marketing and content development services for a food products manufacturer. The team is also responsible for target audience validation.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Digital Manager, Boni Holding
- Industry: Other industries

- Client size: 1,001-5,000 Employees
- Review Type: Online Review


**The Review** — May 29, 2023

**Feedback Summary**: XploraBG is able to consistently improve the company's impressions, reach, and CTR, much to the client's delight. The team is highly responsive, and internal stakeholders are particularly impressed with the vendor's personable approach.
""They have an open communication policy that helps consistently meet our needs.""

**BACKGROUND**
Please describe your company and position.I am the Digital manager of Boni HoldingDescribe what your company does in a single sentence.Founded 30 years ago, today “Boni Holding” AD is one of the largest companies in the Bulgarian food industry, leader in the production of pork, and one of the most recognized manufacturers of meat products and delicacies.

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?brand awarenessbuilding community

**SOLUTION**
How did you find XploraBG?OtherWhy did you select XploraBG over others?High ratingsGood value for costCompany values alignedHow many teammates from XploraBG were assigned to this project?2-5 EmployeesWhat was your primary form of communication with XploraBG?Virtual MeetingEmail or Messaging AppDescribe the scope of work in detail. Please include a summary of key deliverables.Social media advertising and target audience validation. Content creation.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Impressions, reach, CTRDescribe their project management. Did they deliver items on time? How did they respond to your needs?Great response rate and professionalism. They have an open communication policy that helps consistently meet our needs.What did you find most impressive or unique about this company?Personalized approach.Are there any areas for improvement or something XploraBG could have done differently?There's nothing they need to improve on.


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#### Performance Marketing for Opera & Ballet Company
**The Project**
- Services: Advertising, Pay Per Click, Performance Marketing
- Project size: $50,000 to $199,999
- Project length: Jan. 2020 - Jan. 2026

**Project Summary**: XploraBG manages an opera and ballet company's performance marketing efforts across Meta and Google. They set up ad campaigns, optimize bidding strategies, implement website pop-ups, and conduct A/B testing.

**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Head of Digital Marketing, Sofia National Opera and Ballet
- Industry: Arts, entertainment & music

- Client size: 201-500 Employees
- Review Type: Online Review


**The Review** — May 18, 2023

**Feedback Summary**: XploraBG has increased the client's ticket sales, website traffic, conversion rates, engagement rates, audience reach, and brand visibility. They've also boosted newsletter sign-ups and promotional engagement. Moreover, the team has a strong and structured project management approach.
""XploraBG has proven to be reliable, flexible, and professional in managing the project.""

**BACKGROUND**
Please describe your company and position.I am the Head of Digital Marketing of Sofia National Opera and BalletDescribe what your company does in a single sentence.Sofia National Opera and Ballet 

**OPPORTUNITY / CHALLENGE**
What specific goals or objectives did you hire XploraBG to accomplish?To implement and manage on-site pop-up solutions that support lead generation, ticket promotions, and user engagement on our website.To plan and execute performance marketing campaigns across Meta and Google aimed at increasing ticket sales, audience reach, and overall digital visibility of Sofia Opera and Ballet.To optimize paid media strategy through data-driven targeting, creative testing, and budget allocation in order to improve campaign efficiency and ROI.

**SOLUTION**
How did you find XploraBG?ReferralOtherWhy did you select XploraBG over others?High ratingsPricing fit our budgetGood value for costHow many teammates from XploraBG were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.XploraBG was engaged to manage and execute our digital performance marketing activities across Meta and Google platforms, as well as to design, implement, and manage on-site pop-up solutions. Their work included strategic planning, campaign setup, ongoing optimization, and performance reporting.Key deliverables included:Development of a comprehensive paid media strategy aligned with our artistic calendar and ticket sales objectives.Creation, setup, and management of advertising campaigns on Meta (Facebook and Instagram) and Google (Search, Display, and Performance Max).Continuous optimization of targeting, creatives, bidding strategies, and budget allocation based on performance data.A/B testing of ad creatives, messaging, and audience segments to improve engagement and conversion rates.Implementation and management of website pop-ups designed to support ticket promotions, newsletter sign-ups, and audience engagement.Regular performance reporting and analysis with actionable insights and recommendations for improvement.Overall, XploraBG supported our goal of increasing digital visibility, audience reach, and ticket sales through data-driven and performance-focused digital marketing efforts.

**RESULTS & FEEDBACK**
What were the measurable outcomes from the project that demonstrate progress or success?Measurable outcomes:Increased ticket sales generated through Meta and Google advertising campaigns.Growth in website traffic from paid media channels, particularly to performance and ticketing pages.Improved conversion rates through continuous optimization of targeting, creatives, and bidding strategies.Higher engagement rates (click-through rate and interaction) across Meta and Google campaigns.Expanded audience reach and brand visibility for Sofia Opera and Ballet among both existing and new audiences.Successful implementation of website pop-ups that contributed to increased newsletter sign-ups and promotional engagement.More efficient media spend as a result of data-driven campaign management and performance analysis.Describe their project management. Did they deliver items on time? How did they respond to your needs?XploraBG demonstrated strong and structured project management throughout the collaboration. They consistently delivered items on time and aligned their work with our marketing calendar, premiere dates, and sales priorities. Communication was clear, proactive, and well-organized, with regular updates on campaign performance and progress.The team was responsive to our needs, quickly adapting strategies, creatives, and budgets based on feedback, performance data, and changing organizational priorities. They worked collaboratively with our internal marketing team, ensuring smooth coordination and alignment with our broader digital strategy.Overall, XploraBG has proven to be reliable, flexible, and professional in managing the project, while maintaining a results-driven approach.What was your primary form of communication with XploraBG?In-Person MeetingVirtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?What stood out most about XploraBG was their deep understanding of both performance marketing and the cultural sector. They demonstrated a rare combination of data-driven expertise and sensitivity to the artistic mission of Sofia Opera and Ballet, which helped them create campaigns that were not only effective but also aligned with our brand and values.We were particularly impressed by their analytical approach, transparency in reporting, and ability to translate complex data into clear, actionable insights. Their flexibility, creativity, and willingness to collaborate closely with our internal team also made them a trusted and valuable partner throughout the project.Are there any areas for improvement or something XploraBG could have done differently?Overall, we were satisfied with XploraBG’s work, but as with any collaboration, there are areas where we see potential for further improvement. In the future, we would welcome even more proactive strategic recommendations, particularly in terms of long-term planning and innovative testing of new advertising formats. That said, these are minor points for optimization rather than critical issues, and we believe XploraBG has a strong foundation to continue improving and evolving their services.


---

#### Influencer Marketing Campaign for Food & Beverage Mfr
**The Project**
- Services: Digital Strategy, Other Digital Marketing, Social Media Marketing
- Project size: Less than $10,000
- Project length: February 2022

**Project Summary**: A food and beverage manufacturer hired XploraBG to spearhead an influencer marketing campaign, including negotiating with the influencers, coordinating the creatives with them, and checking the KPIs.


**Review Rating**: 5.0
- Quality: 4.5
- Schedule: 4.5
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Manager, Tymbark Bulgaria
- Industry: Other industries

- Client size: 51-200 Employees
- Review Type: Online Review


**The Review** — Jul 26, 2022

**Feedback Summary**: Thanks to XploraBG, the campaign reached all of the client's established KPIs. They helped the client execute the campaign with better CPM and generate a higher CTR. Moreover, the client appreciated the vendor's weekly reports, allowing them to tweak the campaign as needed.
""It was very easy to work with them. We had constant contact, and they were easily reached."
 "

**BACKGROUND**
Please describe your company and your position there.

Our company is leading manufacturer and distributor of foods and beverages, operating in the FMCG sector. We are international company with business in a few countries, all part of the Polish Maspex Group.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG?

Xplora is our SM agency which supports one of our leading juices brands for a few years now. For one of its product lines we wanted to run a digital campaign in order to associate better the products with specific occasion for consumption. We had a trade marketing campaign running previously and we wanted some digital continuation of it.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

Due to our partnership in the SM fields we have briefed Xplora to come up with a proposal how to execute this digital project.

Describe the project in detail and walk through the stages of the project.

We sent a brief, after which we had debrief, followed by a proposal from Xplora. They have proposed a list of influencers to cooperated with who would have to share their own content but under one common idea, namely "start your day with love." The campaign had to be continuations of our trade marketing campaign on St Valentine's day.

They have negotiated the influencers for us, signed the contracts, paid fees, coordinate the creative with them and with us, follow on the KPIs, posting schedule. As well as prepare the posting plans in the SM channels of the brand and plan additional boosting in proposed places.

How many resources from the vendor's team worked with you, and what were their positions?

We have one account who is responsible for our company and coordinates everything for us. So let's say that most of our work is done on one to one basis with our account manager.

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

All the established KPIs were reached. We managed to execute the campaign with better CPM than the one planned and also generated higher CTR than it is typical for those type of activities.

How effective was the workflow between your team and theirs?

It was very easy to work with them. We had constant contact, and they were easily reached. Very fast is answering back and flexible.

What did you find most impressive or unique about this company?

We like a lot their capabilities of media planning and I think they are absolute experts in that. They send one week report after each campaign start which is very useful because by monitoring how the activity goes, we can bring some improvements in order to make it more successful. They post report is also very nice and detailed, a rare find in many other agencies on the market.

Are there any areas for improvement or something they could have done differently?

They need a little more experience in working with influencers which is normal because this trend is quite recent let's say. Also on creative part.


---

#### Digital Marketing Services for Tire Solutions Company
**The Project**
- Services: Other Digital Marketing
- Project size: $10,000 to $49,999
- Project length: Feb. 2016 - Ongoing

**Project Summary**: XploraBG is a long-standing partner of a tire solutions company for digital marketing services. The team manages content creation and the company's social media, mainly the Facebook Page.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Manager, BRIDGESTONE Europe
- Industry: Automotive

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 12, 2022

**Feedback Summary**: The ongoing partnership with XploraBG has resulted in the constant growth of the company's Facebook account and click-through rate, enabling the client manage their budget efficiently. The team is professionally involved in every activity, maintaining a smooth workflow. They're creative and prompt.
""Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me.""

**BACKGROUND**
Please describe your company and your position there.

I am the local manager of Bridgestone Europe, branch Bulgaria. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG, and what were your goals?

Since 2016 BRIDGESTONE branch Bulgaria has been working with Xplora as a service agency for digital marketing activities with focus on FB pages of BRIDGESTONE Bulgaria and North Macedonia.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

Xplora was recommended to me by another company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Xplora is fully responsible for FB pages management and content creation of Bridgestone Bulgaria and North Macedonia.

How many resources from the vendor's team worked with you, and what were their positions?

A team of experts in Facebook.

**RESULTS & FEEDBACK**
Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant growth of our FB fans and very good results in terms of CTR and budget efficiency in both countries - Bulgaria and North Macedonia.

How effective was the workflow between your team and theirs?

BRIDGESTONE has always had perfect communication and very smooth workflow with all Xplora professionals involved in activities related to Bridgestone FB pages.

What did you find most impressive or unique about this company?

Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me.

Are there any areas for improvement or something they could have done differently?

As far as it concerns the organization and implementation of our current professional activities I have not identified any area for improvement.


---

#### Digital Marketing for Online Fishing Accessories Retailer
**The Project**
- Services: Social Media Marketing
- Project size: $50,000 to $199,999
- Project length: Sep. 2020 - Ongoing

**Project Summary**: An online fishing accessories retailer hired XploraBG for digital marketing services. The team has helped identify the business's weak points and create solutions. 


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Director, Carp4Less Ltd
- Industry: Retail

- Client size: 1-10 Employees
- Review Type: Online Review
- Verified

**The Review** — Jul 11, 2022

**Feedback Summary**: Within one year of collaborating with XploraBG, the company's SEO campaigns across social media channels have reached a wider audience, causing sales to increase by 150%. The team holds weekly meetings for updates, statistics, and recommendations. Moreover, they are well-mannered and friendly.
""They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends.""

**BACKGROUND**
Please describe your company and your position there.

I'm the owner of online retail business, focussed on trading with accessories for fishing

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG?

As the business continue to grow, we needed someone to help us with our digital marketing

**SOLUTION**
How did you select this vendor and what were the deciding factors?

Its been recommended to us, by someone who already used their services

Describe the project in detail and walk through the stages of the project.

Once we started the project, they identified our weak point, created a plan where to focussed and time frame how to improve it.

How many resources from the vendor's team worked with you, and what were their positions?

We are working with our team leader, 4 social media specialists and 2 graphic designers

**RESULTS & FEEDBACK**
Can you share any outcomes from the project that demonstrate progress or success?

Over the period of 1 year, our online sales raised with close to 150%. Our SEO improved massively, campaigns are much more targeted and our social media channels had huge reach jump.

How effective was the workflow between your team and theirs?

Very easy communication, scheduled weekly meeting with updates and statistics, and recommendation for further improve

What did you find most impressive or unique about this company?

They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends.

Are there any areas for improvement or something they could have done differently?

Their management is absolutely professional, they will digest all the data and provide it in understandable statistics and targets


---

#### Digital Marketing Services for Automation Subsidiary
**The Project**
- Services: Other Digital Marketing, Social Media Marketing
- Project size: $10,000 to $49,999
- Project length: Jan. 2021 - Ongoing

**Project Summary**: An energy management and automation subsidiary hired XploraBG for digital marketing services. The team manages the social media campaigns and other marketing activities of the company.


**Review Rating**: 5.0
- Quality: 5.0
- Schedule: 5.0
- Cost: 5.0
- Willing to Refer: 5.0

**The Reviewer**
Marketing Comms Manager, Schneider Electric Bulgaria
- Industry: Manufacturing

- Client size: 501-1,000 Employees
- Review Type: Online Review
- Verified

**The Review** — Mar 16, 2022

**Feedback Summary**: XploraBG has been a significant support for the client's continuous market growth. The CTR and budget efficiency have also been great. Up to the present time, they have been good communicators and comfortable to work with.
""They have smooth and streamlined internal processes.""

**BACKGROUND**
Please describe your company and your position there.

I'm the Marketing Communications Manager of a local subsidiary of a global company - leader in energy management and automation.

**OPPORTUNITY / CHALLENGE**
For what projects/services did your company hire XploraBG, and what were your goals?

We've been working with Xplora as a full service agency for digital marketing activities.

**SOLUTION**
How did you select this vendor and what were the deciding factors?

They were selected after an agency pitch.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

social networks profiles management campaigns creative work and complete solutions

How many resources from the vendor's team worked with you, and what were their positions?

A full team of: account manager targeted experts in all different directions - FB, Google, digital buying, etc

**RESULTS & FEEDBACK**
Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant growth of our audiences and very good results in terms of CTR and budget efficiency.

How effective was the workflow between your team and theirs?

Nice and easy going communication

What did you find most impressive or unique about this company?

They have smooth and streamlined internal processes.

Are there any areas for improvement or something they could have done differently?

They only need to keep their track and develop further with the market.


---



## Portfolio & Awards


### Sarantis Photo sessions
Care and personal care products provide endless opportunities for their visual presentation. In the photographs of the various brands we have created for Sarantis Bulgaria, we have always strived for the product to play a major role, bringing a sense of tranquility, beauty and tenderness.


### TAT Photo sessions
The challenge we were given by TAT was to present the pickles and canned food so typical to our cuisine in a visually exciting way. The light sets in combination with the bright colors of the products help us to create appetizing photos every month, which instantly make you put on your apron and run around in the kitchen.


### Sofia Opera and Ballet website
There were two main goals we had set when starting the project – to increase ticket purchases online by improving the speed of the site and the ticket purchase process, as well as to focus on the visual part of the site – the “stage” facing the consumers. The Opera has wonderful photos and videos of its performances, which were buried on the previous site and which we believed that put in better focus, will present the art in a more impactful manner. In addition, the purchase of tickets was hidden behind quite a few cumbersome clicks, and the calendar for the upcoming season – difficult to access.


### Embodee LinkedIn presence management
LinkedIn gives us the opportunity to promote Embodee by reaching 8 unique audiences, some of which are 2D and 3D designers, merchandisers and sales staff. We take advantage of the full range of LinkedIn formats such as static posts, videos, pdf documents and more to achieve our various goals. Orchids by Embodee is a one-of-a-kind platform in the marketplace that helps the fashion and apparel industry design, create and sell fashion products. LinkedIn is the place where we are able to create brand awareness and at the same time support the promotion and registration for webinars. LinkedIn is an excellent choice for these types of events and finding an audience willing to engage with longer and more informative content.


### Queen's management of the presence in social media
Queen’s is one of the brands that challenge the children in us. We try to visually keep the content cheerful, fresh, distinctive, and even a little crazy. Here we also put a lot of emphasis on vector illustrations.


### Health for her Facebook page management
We have built an extremely strong visual identity for this brand. The color code, the one-style illustrations and the attention to detail are the elements that unite the different visions. We are developing it more and more every month so that visas are the focus and sometimes convey difficult topics of conversation to consumers. Details here: https://www.facebook.com/zdravezaneya/


### Mexon Facebook and Instagram presence management
Initially, the visual content of Medix challenged us with the wide variety of products and how to show that something as trivial as cleaning can be exciting and beautiful. With the combination of carefully prepared visual strategy, modern fonts and bold texts, gentle colors and natural display of the products, we have achieved two aesthetically pleasing profiles, which you can see here.
Facebook: https://www.facebook.com/medix.bulgaria/


### KBC Asset Management Linkedin Management
LinkedIn is the place that allows us to develop the Employer Branding and CSR (Corporate Social Responsibility) content strategy of UBB Asset Management. The platform also allows us to reach the right audiences to communicate UBB Asset Management’s portfolio of products. For the purpose of employer branding, we place a strong focus on the individuals within the company by sharing internal interviews with employees and their success stories. In this way, we increase engagement in the platform and creditability in the brand.


### Ocean Investments Linkedin presence management
Ocean Investments is a family-owned investment firm that drives innovation globally in cybersecurity, healthcare and real estate.Our content cleverly combines a mix of bold messages in our positioning posts with informative infographics and statistics through educational posts. We are also building a closer relationship with consumers by providing them with timely and relevant investment information. And all this we recreate through the visual prism of the ocean theme, building a unique brand image. LinkedIn allows us to create a community of like-minded people and promote Ocean Investments’ mission – to grow the industries in which they operate together with their partners.
More details: https://bg.linkedin.com/company/ocean-investments-bulgaria


### Estafet LinkedIn presence management
In 2022, the Estafet team took a big step in its development and initiated a complete reorientation of its business model. We embarked on the rebranding process and the development of a thorough strategy to reboot the brand’s digital communication through an integrated marketing approach, interweaving B2B insights with cognitive biases into our planning structure. We continue our partnership by creating and promoting monthly LinkedIn campaigns for whitepapers, blueprints, case studies and specific product solutions, generating a high awareness effect among the brand’s niche target audience.


### WWF CEE landing page
We work with our friends from WWF with great desire and love for their causes.The challenge this time was to present the large amount of information from their 2025-2030 Strategic Plan in an engaging way.
WWF’s Central and Eastern Europe Strategic Plan 2030 represents the work of the whole organisation, setting out its objectives and implementation over the next 7 years. The plan includes the work of teams from all levels and departments from the 5 countries and 1 regional office where WWF-CEE is present (BG, HU, SK, RO, UA). It reflects Europe’s national as well as shared regional nature conservation objectives.
Thus, due to our joint efforts, the result is an interactive landing page that is not only beautiful, but also very useful.


### Crowdo Landing Page
Crowdo came to us wanting something bold and abstract, and we enthusiastically developed the direction further with the use of isometric illustrations and animations.


### WWF Landing Page for Strategic Plan 2025-2030
We work with our friends at WWF with great desire and love for their causes.
The challenge this time was to present the large volume of information from their Strategic Plan 2025-2030 in an intriguing way.
WWF's Strategic Plan for Central and Eastern Europe 2030 represents the work of the entire organization, defining the goals and their implementation over the next 7 years. The plan involves the work of teams from all levels and departments from the 5 countries and 1 regional office where WWF-CEE is present (BG, HU, SK, RO, UA). It reflects the national as well as common regional objectives for Europe's nature conservation.
Thus, as a result of our joint efforts, the result is an interactive landing page, which is not only beautiful, but also very useful.


### Queen's Social Media Presence Management
Queen's is a brand that has been present in the everyday life of the Bulgarian consumer for years and is developing its scale in Central and Eastern Europe. We try to make the content fun, fresh, stand out, and even a little crazy. The brand is distinguished by author's photographs, in which we mainly focus on hero images and situational shots. Here we also emphasize vector illustrations to complement the overall look and create a colorful mood.


### UBB Asset Management LinkedIn profile development
LinkedIn is the place that allows us to develop the Employer Branding and CSR (Corporate Social Responsibility) content strategy of UBB Asset Management. The platform also allows reaching the right audiences to communicate the portfolio of UBB Asset Management products. For employer branding purposes, we put a strong focus on individuals within the company, sharing internal interviews with employees and their successes. In this way, we increase engagement in the platform and credibility in the brand.


### Bright Lines Cargo LinkedIn Management
As the name suggests, Bright Lines Cargo is a company that provides logistics solutions for the transportation, import and export of goods. Their customers can be businesses from all over the world, in dozens of industries – from pharmaceuticals, to military, food and beverage, manufacturing and even cargo services for works of art. The Linkedin profile serves to position the brand as an experienced partner, whose main advantages are the personal attitude, as well as the individual and creative solutions for each B2B client. In this social network, we present the portfolio of services, deploying different aspects and benefits for individual businesses. We take advantage of the platform's high organic visibility and engagement and create educational and engaging content in the form of PDF documents, short cinematic videos and static visuals.


### VM Finance Group LinkedIn Management
VM Finance Group is an economic group that has a diverse portfolio of companies in various business lines. The content we create for LinkedIn skillfully combines informative content with an inside look at company events. A main aspiration in our work is to build a close relationship with the brand's audience and position it as a leading force in the industries it develops.


### Frotcom LinkedIn Management
Frotcom Bulgaria is a representative of an international company that maintains a system for intelligent vehicle tracking and fleet management. In the communication of the brand on LinkedIn, we strive not only to present Frotcom's services, but also the persons behind the brand, the employees who make the "magic" happen. It is important to emphasize the expertise behind the system, which in turn successfully optimizes logistics and transport businesses.


### RepEat LinkedIn Management
RepEat is a Bulgarian restaurant chain that offers traditional Bulgarian and foreign dishes prepared on site. With their LinkedIn communication, we aim to open the doors behind the RepEat name. We show the people who work in the individual sites and present the expansion of the chain with the opening of new locations. At the same time, we shorten the brand-consumer connection by publishing testimonials from satisfied customers, brand participation in various events, as well as monthly surveys related to habits, nutrition and attitudes.


### SPECTRO IMA Facebook and Instagram management
Spectro IMA is a clinic that combines the long-term experience of experts in various health fields, as well as the best practices from the world of aesthetic medicine. For the content of the brand in social networks, we dwell on a bold approach that will distinguish it among competitors in the field of aesthetics. We create provocative visions with messages that address consumer pain points with uncompromising directness, a sense of humor and an ever-present dash of sex appeal. The end result is a style of communication that is bound to be imprinted in the user's mind.


### Kobо & Lazur Facebook and Instagram management
The pages of the "Kobo" and "Lazur" restaurants serve a sense of coziness, warmth and a truly modern idyll in the village and the city. Appetizing shots of dishes are our main ingredient, attracting attention and igniting the desire to visit, and interior photos are like a warm invitation to settle in comfortably. The distinctive visual elements make the brands easily recognizable, and the typical blue-green shades for "kobo" and orange for "Lazur" emphasize their unique identity.


### Boni Facebook and Instagram management
"We eat with the eyes first" is the motto of our Bonnie content. We create aesthetically sustainable visions that are not overly curated, so that in a modern way we can position Boni's products as a popular snack that always finds a place in the everyday life - and the fridge - of Bulgarians. We are betting on situational photos, the context of which is directly related to the daily life of consumers - they can imagine Bonnie's delicacies as accessible and relevant "right now!"


### Investbank FB, IG, LI management
Investbank is one of the largest financial institutions in Bulgaria with over 30 years of experience in the banking sector. For the content in social networks, we rely on an approach that unites a wide range of communication topics - we try to "get under the skin" of both a younger and new audience, as well as an older and familiar one. We create a distinct visual identity and use a creative approach to break out of the framework of traditional bank positioning.


### Schneider Facebook and Instagram management
Schneider Electric is an international giant in technology, innovation and environmental solutions. At the moment, the brand is developing two social channels in Bulgaria - Facebook and Instagram. Due to the variety of business subjects, we choose Facebook to communicate products for the needs of the industry - we do this through a clear and specific Tone of Voice, as well as a focus on the key benefits of the services.
On Instagram, we focus on products that serve interior design - electric switches and KNX systems. There, we prioritize educational and engaging content that provides added value to audiences and design lovers.



### Clutch Awards

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_digital_transformation_company_bulgaria_2026.svg)

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_marketing_strategy_company_bulgaria_2026.svg)

- [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_google_adwords_company_bulgaria_2026.svg)


### Industry Recognitions

- Silver Award for Marketing Innovation in Bulgaria

- Google Premier Partner

- Mailchimp Partner

- Finalist Startup of the Year - Forbes Bulgaria

- Top 10 independent marketing agencies in Bulgaria

- Google Premier Partner -2019

- Google Premier Partner - 2021

- Google Premier Partner - 2022

- Bronze - IAB Mixx Bulgaria - Mobile

- Silver - IAB Mixx Bulgaria - Digital Sales

- Silver - IAB Mixx Bulgaria - Effective Use of Data

- Silver Effie (Services) - Corporate Communications

- Silver Effie (FMCG) - Goods

- Golden Effie (Finance) - Products and Services




## Key Clients

- Skoda

- Schneider Electric

- Airport Sofia

- Sameday

- Wash & Go

- WWF


## Packages



## About the Team

### Our Story
Our clients and our team are highly energized when we work together on a campaign. Why? The entire Xplora team knows that our leading priority is to make our clients successful. In turn, our clients understand that the agency team is on their side and that there is full transparency around every action and every advertising spend. 
Xplora has been on the market for 10 years and yet our team (excluding the three partners) has been with us for 10-9-9-9-9-9-8-8-7-7-6-6-6-6-6-6-6 years and so on.








## Verification

Clutch verification provides an additional layer of data to help you make the right purchasing decision of business services.

- Verified Client Reviews: 30
- Overall Review Rating: 4.9

Last Updated: 2026-06-13T03:33:46Z

### Business Entity
- Business Entity Name: Xplora BG Ltd. (ЕКСПЛОРА БГ)
- Source: EPZEU
- Jurisdiction of Formation: Bulgaria
- Date of Formation: October 20, 2015
- Status: Active
- Last Updated: November 21, 2024
- ID: 203745135


### Credit Report Results
- International Credit Risk Assessment: Moderate Risk
- Source: Creditsafe
- Last Updated: November 21, 2024



## Locations (1)

### Sofia, Bulgaria (Headquarters)
- 19, Yanko Sakazov Str.
- Sofia 1527
- Bulgaria
- 50 - 75 employees
- Phone: +359887617370



## Connections

- Grifid Hotels (GRIFID Hotels)

- Nevelina Petrova (Kalmar)

- Georgi Mitev (State Opera - Stara Zagora)

- Denitsa Georgieva (Yavlena Varna)


## Contact XploraBG
[Send a message](https://clutch.co/profile/xplorabg)

### Connect on Social
- [LinkedIn](https://www.linkedin.com/company/xplorabg)
- [Facebook](https://www.facebook.com/xplorabg/)
- [X](https://twitter.com/XploraBG)
- [Instagram](https://www.instagram.com/xplora.bg/)