XploraBG

BACKGROUND

Please describe your company and position.

I am the Chief Publicity Officer of Ciela Publishing House

Describe what your company does in a single sentence.

Ciela Norma is the leading Bulgarian publisher with more than 200 titles a year in hardcover, e-book, and audio formats – fall in our own state-of-the-art printing facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• PPC Projects
• Email Marketing Projects
• Awareness

SOLUTION

How did you find XploraBG?

• Online Search
• Referral

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Monthly planning, management, monitoring, and optimization of advertising campaigns on social media. The package includes the following advertising formats:
  A) Banners, Posts, Videos, Carousels, Instant Experience, Story, Reels, and others.
  The listed advertising formats are not required to be included in every advertising campaign. We provide a campaign assignment and Xplora prepares a media plan explicitly specifying which formats are included and their respective scope.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher revenue
Development of dynamic remarketing campaigns
Increase in ROAS (Return on Advertising Spend)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Xplora team is very prompt, responsive, and ready to assist, even with tight deadlines or delays on our part. Highly recommend.

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The approach to the client, the attention to projects, the professional perspective, and the enthusiasm of an amateur.

Are there any areas for improvement or something XploraBG could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an Appliance Manufacturer

Describe what your company does in a single sentence.

The company is the local business unit of a global white goods / brown goods manufacturer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Ongoing SM presence management and ad-hoc digital activations management

SOLUTION

How did you find XploraBG?

Referral

Why did you select XploraBG over others?

High ratings

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Xplora's work involves both operational and strategic tasks, both requiring in-depth knowledge of the company's portfolio and the business environment. Operational tasks involve localization and creation of digital content, aligned with the company's brand identity. Strategic tasks involve preparation of action oplans and communication materials for development of new products / product lines, brand respositioning, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SM analytics; Improved Google analytics; Specific SKUs sales performance improvement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivery is on time, even in the cases when the briefs / raw materials are delayed.

What was your primary form of communication with XploraBG?

Email or Messaging App

What did you find most impressive or unique about this company?

XploraBG manages to find ways to fix any operational troubles and remains reliable in rough conditions.

Are there any areas for improvement or something XploraBG could have done differently?

There is always room for improvement since today's status will not be relevant tomorrow. However XploraBG is always actively seeking improvment and development which is clearly visible in the way they deliver.

BACKGROUND

Please describe your company and position.

I am the CEO of BGC AD

Describe what your company does in a single sentence.

Retail industry. Convenience stores.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• Develop a social media strategy.
• Ongoing support for all social media channels.

SOLUTION

How did you find XploraBG?

• Referral
• industry contacts

Why did you select XploraBG over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned
• very strong team

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a social media strategy from scratch, with focus on fast expansion, weekly new store openings, HR marketing and partners recruitment, ongoing retail promotions in the stores.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Popularity of the social media sites of the company, recruitment successes, growing customers numbers in the stores.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Well organized project team, with highly experienced team lead. They're very responsive to our needs and requests for changes and adaptations, very good delivery speed.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Company cultures is unique, a great mixture of leading marketing professionals in the senior positions and many devoted enthusiastic young professionals.

Are there any areas for improvement or something XploraBG could have done differently?

Keep the good work up :)

BACKGROUND

Please describe your company and position.

I am the Digital manager of Boni Holding

Describe what your company does in a single sentence.

Founded 30 years ago, today “Boni Holding” AD is one of the largest companies in the Bulgarian food industry, leader in the production of pork, and one of the most recognized manufacturers of meat products and delicacies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• brand awareness
• building community

SOLUTION

How did you find XploraBG?

Other

Why did you select XploraBG over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from XploraBG were assigned to this project?

2-5 Employees

What was your primary form of communication with XploraBG?

• Virtual Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Social media advertising and target audience validation. Content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions, reach, CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great response rate and professionalism. They have an open communication policy that helps consistently meet our needs.

What did you find most impressive or unique about this company?

Personalized approach.

Are there any areas for improvement or something XploraBG could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Head of Digital Marketing of Sofia National Opera and Ballet

Describe what your company does in a single sentence.

Sofia National Opera and Ballet 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire XploraBG to accomplish?

• To implement and manage on-site pop-up solutions that support lead generation, ticket promotions, and user engagement on our website.
• To plan and execute performance marketing campaigns across Meta and Google aimed at increasing ticket sales, audience reach, and overall digital visibility of Sofia Opera and Ballet.
• To optimize paid media strategy through data-driven targeting, creative testing, and budget allocation in order to improve campaign efficiency and ROI.

SOLUTION

How did you find XploraBG?

• Referral
• Other

Why did you select XploraBG over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from XploraBG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

XploraBG was engaged to manage and execute our digital performance marketing activities across Meta and Google platforms, as well as to design, implement, and manage on-site pop-up solutions. Their work included strategic planning, campaign setup, ongoing optimization, and performance reporting.

Key deliverables included:

• Development of a comprehensive paid media strategy aligned with our artistic calendar and ticket sales objectives.
• Creation, setup, and management of advertising campaigns on Meta (Facebook and Instagram) and Google (Search, Display, and Performance Max).
• Continuous optimization of targeting, creatives, bidding strategies, and budget allocation based on performance data.
• A/B testing of ad creatives, messaging, and audience segments to improve engagement and conversion rates.
• Implementation and management of website pop-ups designed to support ticket promotions, newsletter sign-ups, and audience engagement.
• Regular performance reporting and analysis with actionable insights and recommendations for improvement.

Overall, XploraBG supported our goal of increasing digital visibility, audience reach, and ticket sales through data-driven and performance-focused digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes:

• Increased ticket sales generated through Meta and Google advertising campaigns.
• Growth in website traffic from paid media channels, particularly to performance and ticketing pages.
• Improved conversion rates through continuous optimization of targeting, creatives, and bidding strategies.
• Higher engagement rates (click-through rate and interaction) across Meta and Google campaigns.
• Expanded audience reach and brand visibility for Sofia Opera and Ballet among both existing and new audiences.
• Successful implementation of website pop-ups that contributed to increased newsletter sign-ups and promotional engagement.
• More efficient media spend as a result of data-driven campaign management and performance analysis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

XploraBG demonstrated strong and structured project management throughout the collaboration. They consistently delivered items on time and aligned their work with our marketing calendar, premiere dates, and sales priorities. Communication was clear, proactive, and well-organized, with regular updates on campaign performance and progress.

The team was responsive to our needs, quickly adapting strategies, creatives, and budgets based on feedback, performance data, and changing organizational priorities. They worked collaboratively with our internal marketing team, ensuring smooth coordination and alignment with our broader digital strategy.

Overall, XploraBG has proven to be reliable, flexible, and professional in managing the project, while maintaining a results-driven approach.

What was your primary form of communication with XploraBG?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about XploraBG was their deep understanding of both performance marketing and the cultural sector. They demonstrated a rare combination of data-driven expertise and sensitivity to the artistic mission of Sofia Opera and Ballet, which helped them create campaigns that were not only effective but also aligned with our brand and values.

We were particularly impressed by their analytical approach, transparency in reporting, and ability to translate complex data into clear, actionable insights. Their flexibility, creativity, and willingness to collaborate closely with our internal team also made them a trusted and valuable partner throughout the project.

Are there any areas for improvement or something XploraBG could have done differently?

Overall, we were satisfied with XploraBG’s work, but as with any collaboration, there are areas where we see potential for further improvement. In the future, we would welcome even more proactive strategic recommendations, particularly in terms of long-term planning and innovative testing of new advertising formats.

That said, these are minor points for optimization rather than critical issues, and we believe XploraBG has a strong foundation to continue improving and evolving their services.

BACKGROUND

Please describe your company and your position there.

Our company is leading manufacturer and distributor of foods and beverages, operating in the FMCG sector. We are international company with business in a few countries, all part of the Polish Maspex Group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire XploraBG?

Xplora is our SM agency which supports one of our leading juices brands for a few years now. For one of its product lines we wanted to run a digital campaign in order to associate better the products with specific occasion for consumption. We had a trade marketing campaign running previously and we wanted some digital continuation of it.

SOLUTION

How did you select this vendor and what were the deciding factors?

Due to our partnership in the SM fields we have briefed Xplora to come up with a proposal how to execute this digital project.

Describe the project in detail and walk through the stages of the project.

We sent a brief, after which we had debrief, followed by a proposal from Xplora. They have proposed a list of influencers to cooperated with who would have to share their own content but under one common idea, namely "start your day with love." The campaign had to be continuations of our trade marketing campaign on St Valentine's day.

They have negotiated the influencers for us, signed the contracts, paid fees, coordinate the creative with them and with us, follow on the KPIs, posting schedule. As well as prepare the posting plans in the SM channels of the brand and plan additional boosting in proposed places.

How many resources from the vendor's team worked with you, and what were their positions?

We have one account who is responsible for our company and coordinates everything for us. So let's say that most of our work is done on one to one basis with our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All the established KPIs were reached. We managed to execute the campaign with better CPM than the one planned and also generated higher CTR than it is typical for those type of activities.

How effective was the workflow between your team and theirs?

It was very easy to work with them. We had constant contact, and they were easily reached. Very fast is answering back and flexible.

What did you find most impressive or unique about this company?

We like a lot their capabilities of media planning and I think they are absolute experts in that. They send one week report after each campaign start which is very useful because by monitoring how the activity goes, we can bring some improvements in order to make it more successful. They post report is also very nice and detailed, a rare find in many other agencies on the market.

Are there any areas for improvement or something they could have done differently?

They need a little more experience in working with influencers which is normal because this trend is quite recent let's say. Also on creative part.

BACKGROUND

Please describe your company and your position there.

I am the local manager of Bridgestone Europe, branch Bulgaria. Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire XploraBG, and what were your goals?

Since 2016 BRIDGESTONE branch Bulgaria has been working with Xplora as a service agency for digital marketing activities with focus on FB pages of BRIDGESTONE Bulgaria and North Macedonia.

SOLUTION

How did you select this vendor and what were the deciding factors?

Xplora was recommended to me by another company.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Xplora is fully responsible for FB pages management and content creation of Bridgestone Bulgaria and North Macedonia.

How many resources from the vendor's team worked with you, and what were their positions?

A team of experts in Facebook.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant growth of our FB fans and very good results in terms of CTR and budget efficiency in both countries - Bulgaria and North Macedonia.

How effective was the workflow between your team and theirs?

BRIDGESTONE has always had perfect communication and very smooth workflow with all Xplora professionals involved in activities related to Bridgestone FB pages.

What did you find most impressive or unique about this company?

Their enthusiasm, creativity, punctuality, and perfection in everything they do impress me.

Are there any areas for improvement or something they could have done differently?

As far as it concerns the organization and implementation of our current professional activities I have not identified any area for improvement.

BACKGROUND

Please describe your company and your position there.

I'm the owner of online retail business, focussed on trading with accessories for fishing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire XploraBG?

As the business continue to grow, we needed someone to help us with our digital marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

Its been recommended to us, by someone who already used their services

Describe the project in detail and walk through the stages of the project.

Once we started the project, they identified our weak point, created a plan where to focussed and time frame how to improve it.

How many resources from the vendor's team worked with you, and what were their positions?

We are working with our team leader, 4 social media specialists and 2 graphic designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the period of 1 year, our online sales raised with close to 150%. Our SEO improved massively, campaigns are much more targeted and our social media channels had huge reach jump.

How effective was the workflow between your team and theirs?

Very easy communication, scheduled weekly meeting with updates and statistics, and recommendation for further improve

What did you find most impressive or unique about this company?

They're an extraordinarily polite and friendly team who jumps and helps in any situation, even on weekends.

Are there any areas for improvement or something they could have done differently?

Their management is absolutely professional, they will digest all the data and provide it in understandable statistics and targets

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Communications Manager of a local subsidiary of a global company - leader in energy management and automation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire XploraBG, and what were your goals?

We've been working with Xplora as a full service agency for digital marketing activities.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were selected after an agency pitch.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

social networks profiles management campaigns creative work and complete solutions

How many resources from the vendor's team worked with you, and what were their positions?

A full team of: account manager targeted experts in all different directions - FB, Google, digital buying, etc

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Constant growth of our audiences and very good results in terms of CTR and budget efficiency.

How effective was the workflow between your team and theirs?

Nice and easy going communication

What did you find most impressive or unique about this company?

They have smooth and streamlined internal processes.

Are there any areas for improvement or something they could have done differently?

They only need to keep their track and develop further with the market.