S&G Content Marketing

Introduce your business and what you do there.

I’m the senior brand and communications manager for a full-service, digitally-driven moving company. We operate nationwide.

What challenge were you trying to address with S&G Content Marketing?

Primarily, we didn’t have organized PR efforts, so we were looking for an agency to help us get stories about us into the news. Additionally, we had a couple of sub-objectives. We also wanted to focus on recruitment to our workforce and raising brand awareness in general.

What was the scope of their involvement?

Initially, we did a brief discovery phase; we met with S&G Content Marketing and walked them through various aspects of our business. We reiterated the objective of the engagement and brainstormed story ideas that would potentially serve as PR efforts. We didn’t have specific news or updates to share, so we needed to get our name and our services out into the media in compelling, natural ways.

They came up with pitch ideas, created press releases, and then pitched them to media or put them on a wire. For example, one of the pitches was around the country’s biggest pack rats. S&G Content Marketing used our data to pull information on which moves went over the time estimate or required the most moving trucks. They applied the proprietary data to create a pitch that shared the top 5–10 cities with the worst pack rats. Then, due to that campaign, they pitched some targeted areas and specific markets where we were looking to raise our profile. 

Additionally, they helped us with some crisis communications around the staffing changes.

What is the team composition?

We worked with Lauren (Partner & CEO), Brittany (Account Project Manager), a copywriter, and a media manager.

How did you come to work with S&G Content Marketing?

We found them through Clutch.

How much have you invested with them?

We’ve spent between $35,000–$48,000.

What is the status of this engagement?

We signed the contract in April 2022. Unfortunately, we’ll have to end our engagement prematurely in November 2022 due to budgetary concerns.

What evidence can you share that demonstrates the impact of the engagement?

We got the pack rats piece in the Houston Chronicle; it was a long, in-depth piece that was a combination of human interest and promotion of our business. It involved an interview with our CMO, and they even dispatched a photographer to a moving job we had in Houston, so there were 8–10 photos included n the piece. Overall, the effort was an old-fashioned journalist engagement pitch, and it was solid content for us.

How did S&G Content Marketing perform from a project management standpoint?

Project management was excellent. They were clear in their communication and responsive. They kept us focused and were organized and timely. The team kept meetings and always delivered on time.

We used a shared Slack channel to communicate and Google Drive to share documents.

What did you find most impressive about them?

Their creative ideas were top-notch. Even though we had a limited scope, they were always available to provide advice and recommendations. A few times, we wrote press releases and asked them just to weigh in. They did it quickly and with no problems. We also had 1–2 communication crises where they acted swiftly. They crafted a statement within a matter of hours and guided us on media training.

Are there any areas they could improve?

It took them longer than expected to understand our business. We had a short discovery phase; ideally, it would’ve been longer and more in-depth. However, we were eager to get the show on the road and dive into the work.

Nonetheless, we worked through those challenges, and S&G Content Marketing brought professionalism to the engagement.

Do you have any advice for potential customers?

Be clear about your objectives. Our mistake was going into the engagement with too many goals. We were trying to do too many things at once, so we sent them in multiple directions. Narrow down what you want to accomplish so you don’t end up spinning your wheels.

Introduce your business and what you do there.

I’m the owner of a garden augers manufacturing company. We manufacture augers for professional landscaping. We’re a 34-year-old company in central Illinois.

What challenge were you trying to address with S&G Content Marketing?

We weren’t totally satisfied with our previous SEO company. Our website had issues that the firm wasn’t addressing.

What was the scope of their involvement?

Initially, S&G Content Marketing gave us a proposal and highlighted some key areas we were lacking on the backend. They’ve identified the issues and provided the needed information to a web developer to implement those changes and keep too many fingers off the backend, which can always cause problems.

Additionally, they do 4–5 blog posts per month to help drive traffic and SEO. 

What is the team composition?

We work with Lauren (Partner & CEO) and an account manager.

How did you come to work with S&G Content Marketing?

We initially had a problem with our Amazon store, and a third-party Amazon company we worked with suggested S&G Content Marketing to look at the backend and identify some of the issues. They’d done that work, so we decided to reengage them.

How much have you invested with them?

We’ve spent between $25,000–50,000.

What is the status of this engagement?

We partnered with them in July 2022, but we’ve been working on other tasks since March 2021.

What evidence can you share that demonstrates the impact of the engagement?

On the Amazon work, we saw an immediate uptick in traffic after implementing the changes. We’ve also seen an increase in engagement thanks to the blog posts, but we expect that it’ll start to show some headwind in the next few months due to the nature of SEO. Nonetheless, it’s gone exceptionally well so far; there’s been a much more robust program, which has been hugely helpful. 

How did S&G Content Marketing perform from a project management standpoint?

Project management has been outstanding. They stay on budget and are right on cue; everything’s spot on. Also, they’re very open to communication and suggestions. We have biweekly Zoom meetings, and they seem open to switching on a dime as needed. We use emails, and ClickUp is for daily management.

What did you find most impressive about them?

Their communication and teamwork are above average compared to other firms. Their openness is outstanding; they get right to the point and don’t tiptoe around issues. They just come out and tell us the problem and the plan to fix it.

Are there any areas they could improve?

As a business owner, I’d tell anyone to lower their prices.

Do you have any advice for potential customers?

Be very open-minded. If you’re looking for an honest opinion, let them do their diagnostics and be prepared for an open conversation. Don’t assume you know everything about your website; a fresh set of eyes is hugely beneficial.

Introduce your business and what you do there.

I’m the director of brand and content marketing for Braavo. I’m responsible for all things marketing, and my focus areas are community development, content, and partnership.

What challenge were you trying to address with S&G Content Marketing?

Our funding suite is unique to the market, and education is a huge part of bringing awareness because many people mistake us for a traditional venture capital firm. Or they’re trying to understand our service of funding startups and growing companies. We hired S&G to help us with this education.

What was the scope of their involvement?

S&G provides us with content marketing focused on creating brand awareness. The team writes write long and short-form articles for us. We’ve repurposed some of the long-form articles into e-books and guides. They’ve helped us create an e-book that serves as a guide to growth, where people can read along, learn, and fill in the blanks. We send out a monthly newsletter, and S&G writes most of that content. 

The team has also shared ideas of how to get the most out of the content and which outlets might be the best channels for distribution, considering our audience is very specific. Additionally, they’ve provided media and PR consultancy. They provide guidance to help us reach a point where we’re ready to invest in outsourced resources in these areas. S&G provides advice about where our audience might hang out online and has introduced us to other companies that might be good partners. 

The S&G team has also created marketing dashboards for us. They’ve also helped us with a calculator; their subject matter experts guide the direction of our project. The team provides ideas for community programs. Currently, they’re creating an interactive calendar for us. 

What is the team composition?

We regularly work with three teammates, though occasionally, a fourth person jumps into our regular meetings. Our regular team includes S&G’s co-founder, our account representative, and a writer. 

How did you come to work with S&G Content Marketing?

I worked with them at a previous company for two years. Before that collaboration, I was never someone who had faith in agencies and always preferred to work in-house. However, S&G completely changed my mind; they were the best content agency I’d ever worked with. After I had that great experience at my last company, I decided to give them a go at my current company. 

How much have you invested with them?

We’ve spent between $60,000–$70,000. 

What is the status of this engagement?

We started working with them in September 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Since we started working with S&G, our newsletter subscribers have increased from around 3,200 to over 5,000, which is a 36% increase. I’ve also gotten great feedback about their work internally, and our company’s founders have been delighted. They were also apprehensive about content agencies initially, and it took some work to get them on board. Although they still had doubts during the learning period, they’ve now become fans of S&G, partly because the team is so good at taking feedback and direction. 

Overall, S&G has lived up to the high standards they set in our previous collaboration. Even though our scope of work is a set amount of articles per month, the team has gone above and beyond and done much more. For example, they’ve been our mentors regarding PR and media, which falls outside the scope. 

How did S&G Content Marketing perform from a project management standpoint?

They’re good at project management and communication. They have tools that bring visibility into the process; we use ClickUp for project management and Slack for communication. We also use Google Workspace for brainstorming. I can access the dashboard they’ve provided to look at what’s coming down the pipeline, and they ask me for feedback about how the process is working. I’ve given them feedback, and they’ve quickly gotten back to me and adjusted details within the dashboard, solving the issue. 

What did you find most impressive about them?

S&G really does listen. Thinking of times when it didn’t work with other agencies, it was because they didn’t get the message. Meanwhile, S&G helps us get into this groove where I can be hands-off after the learning curve, which is such a blessing. 

The other thing that distinguishes them is that they feel like an extension of my team. They chime in with ideas during our meetings and really try to understand what we want. They want time with our internal stakeholders to understand what they’re all about and get inside of their brains. S&G is able to pull ideas out and then put them in a way that makes sense to everyone in the room. 

Are there any areas they could improve?

Whenever we’ve come up against a challenge like emergency deadlines or additional requests, they’ve always been able to pull through. We’ve never had an experience with them where there have been detrimental blocks, so I can’t think of anything they need to improve. 

Do you have any advice for potential customers?

Be very transparent, give them as much information as possible, and treat S&G as part of your team, especially during the onboarding process. The clearer you are upfront, the better the chance you can come to an alignment faster and think like one brain. If you achieve that, you can move forward as a cohesive unit. In the end, it’s all about having a thorough onboarding process. 

Introduce your business and what you do there.

I’m the head of marketing at a technology startup that focuses on intelligent document processing.

What challenge were you trying to address with S&G Content Marketing?

We didn’t have someone in-house to support our content development, so we decided to enlist S&G to develop both SEO content and content for sales and marketing campaigns.

What was the scope of their involvement?

S&G helped us develop content for two purposes: to improve our SEO and to launch a sales and marketing campaign. From the start, they took the lead in helping establish an easy process to get up to speed with our marketing, so they created a shared folder where I could upload every document I thought would be relevant to their work. Additionally, they did some research on our industry, which was easier for them because they already had experience in the automation space.

After their initial assessment, they came up with an outline of what was needed and expected from my end. Then, they focused on creating the two types of content we needed. For SEO, we contracted a six-month services period during which they created a set number of blog posts per month.

As for sales and marketing, we contracted a package deal, and the deliverables from that package included an e-book, some blog posts that tied back to that e-book, LinkedIn social media posts, and a battle card for our sales team. Moreover, the sales and marketing campaign package included a five-email workflow — 3–5 emails they wrote that linked to different aspects of the campaign that our sales team could send out as part of it.

In addition to that, S&G created a summary that I then shared with the sales team. It detailed what they could expect each month when the campaign was rolled out and included information about the e-book, links to the blog posts that supported that e-book, and details about the posts they could share on social media.

What is the team composition?

I mainly worked with Lauren (Partner & CEO) and Sheldon (Account Manager), although Matthew (Former Executive VP & Chief Growth Officer) was also involved.

How did you come to work with S&G Content Marketing?

They were a recommendation from my CEO, so we shortlisted them and compared them to other vendors. When they presented their proposal, it became very apparent that they were thorough, professional, and proactive, and their presentation really resonated with our company.

How much have you invested with them?

We spent around $120,000–$150,000.

What is the status of this engagement?

We started working together in October 2021, and we parted ways in July 2022.

What evidence can you share that demonstrates the impact of the engagement? 

We had no internal team to rely on, but working with a partner as supportive as S&G helped us go a long way in building trust and getting results.

How did S&G Content Marketing perform from a project management standpoint?

S&G’s project management was unparalleled; they made me feel like they had everything in place and nothing would fall through the cracks, which ultimately made me feel confident and comfortable with their work. They had a very clear timeline for how long it should take them to review the documents I had provided and do their own research in our space. We used an Asana board to track deliverables, had weekly stand-up calls, and chatted over Google Chat.

What did you find most impressive about them?

I can’t say enough good things about S&G’s work. Their professionalism was outstanding, and I always felt like they were our partners and were invested in our company. 

Are there any areas they could improve?

No. They were great.

Do you have any advice for potential customers?

Treat them as a partner because they’re there to support you. If you onboard them effectively from the beginning, you’ll see that pay off in the long run. Additionally, be open about the goals you’re trying to achieve.

Introduce your business and what you do there.

I'm the communications director at a manufacturer of flat-rolled aluminum products.

What challenge were you trying to address with S&G?

We were launching a new mobile app that would give our customers access to getting quotes on their orders within seconds on their phone. It was taking a process that used to take hours, sometimes even days, and allowing customers to self-serve on the mobile app and get a quote in a matter of minutes. We were trying to build awareness around the app with existing customers, and the value that we were bringing to them.

What was the scope of their involvement?

Lauren came in and interviewed several of our internal stakeholders to learn about the company. We also took her on a plant tour. She immersed herself in our business and created a white paper. One of the things that really impressed me about S&G was their out-of-the-box thinking when it came to the white paper.

A knee-jerk reaction would be to do a white paper on technology and mobile applications. Lauren steered us away from that because it was so common and not something that would get to the problem that we were solving for customers. Her white paper was based more on supply chain and some of the challenges, talking about how the app puts the power in the customer's hands. It was an interesting and effective approach. They strategically distributed the white paper to different media outlets and got coverage for us.

How did you come to work with S&G?

Lauren reached out on Facebook. She was local to the area at the time, and I really adored their agency's name, so I started the conversation from there. I didn't seek out or interview any other social media companies at the time. I don't feel like the ones that I had spoken to in the past had the same strategic chops or B2B experience that S&G does.

How much have you invested with them?

We've spent less than $10,000 with them.

What is the status of this engagement?

We worked with them from January 2015 to October 2015.

What evidence can you share that demonstrates the impact of the engagement?

S&G got us covered on a division of Forbes.com, and that was very powerful for us. All the feedback that we had on the white paper was very positive and that it was a valuable resource of information. That's something that I really wanted. My fear with other companies was that it was going to be full of content that was more inwardly focused about the company and not of value to the reader. S&G is very adamant about making sure that the content is valuable to the target audience.

How did S&G perform from a project management standpoint?

I've been in marketing communications my entire career going on 30 years. I've been on both sides of the fence, both client-side and agency services-side. I set a very high bar for my vendors because I expect to be serviced the same way I would serve a client. Lauren and the team at S&G are excellent.

What did you find most impressive about them?

I appreciated their strategic chops and the B2B experience. This was not a fluff piece by any stretch of the imagination. This was not a flash in the pan.

Lauren spent a lot of time learning about the company and our business, she was able to take that and very quickly on her own, and understood on a macro level the entire landscape of the industry, which isn't easy to understand when you're coming in without any experience in it. She took the micro and macro approach and immersed herself in our business to create solid content for our customers.

Are there any areas they could improve?

I'm sorry that I didn't have a chance to work with them more because of my budget limitations. I would like to have had the chance to experience their full suite of services.

Introduce your business and what you do there.

OUTshine Film Festival does 2 film festivals per year. We’re an LGBTQ festival. I’m executive director. We have 3 full-time staff, but during each festival, we ramp up with a temporary staff.

What challenge were you trying to address with S&G?

We had to expand our regular base of media contacts that we were traditionally getting from our previous public relations company. We needed a little more national coverage.

What was the scope of their involvement?

S&G provided standard PR service, focusing primarily on national coverage. They provided contacts by bringing more celebrities into the festival, and they had national press come in for both of our events.

S&G was also able to get the Visitor Convention Bureaus of both Miami-Dade County and Broward County to pay for the media to come in. At no expense to the festival, we had really good media coverage for the entire length of both festivals. That was a bonus. They brought us additional video coverage, more radio interviews in the local market, and some additional TV interviews we didn't have before. We had a broader reach into another demographic on college campuses as well.

They also helped bring in a smaller financial sponsor during our Fort Lauderdale festival.

How did you come to work with S&G?

They were recommended to me from a colleague who knows Lauren [Founder, S&G Content Marketing] well. We were in the process of interviewing several PR companies, and S&G was 1 of 3 finalists. We really connected. The package they were offering was the best for what we were looking for. Everyone else was more of the “same old same old” that we had already experienced. S&G had a nice, fresher take on things that definitely paid off.

How much have you invested with them?

We paid $2,000 per month out of pocket and $3,500 in kind. The total value of the engagement was $5,500 per month that we worked together.

What is the status of this engagement?

We started working together in January 2017, and the work is ongoing. For our Miami Festival, it was completed at the end of May 2017. They started again in August 2017 for Fort Lauderdale and they’re ongoing until the rest of the year.

What evidence can you share that demonstrates the impact of the engagement?

We gained national media coverage in national publications, and that has helped get the word out there about our festivals. Thanks to S&G, we had Gloria and Emilio Estefan at our festival to present awards in Miami. We had Tommy Dorfman during our Fort Lauderdale festival. We had an increase in caliber of talent that we haven’t had in years. We have the actual national coverage in The Advocate, Out Traveler, as well as other syndicated LGBT publications that we haven’t had in years, besides the typical coverage that we traditionally had locally.

How did S&G perform from a project management standpoint?

They’re very good. Lauren [Founder, S&G Content Marketing] is on top of everything. She’s quick to reply to emails. She always has good ideas. She’s an overall team player. When she takes ownership of something, you don’t have to worry about it.

What did you find most impressive about them?

S&G is a fresh pair of eyes rather than someone saying, “This is the way we’ve always done it.” I love their “go-getter” attitude. I would never have thought that the Visitor Convention Bureaus would have paid for the press that came in. They were able to get them to flip the bill for them to come into town. That was above and beyond.

Are there any areas they could improve?

No.

Any advice for someone considering working with S&G?

They’re definitely worth it. Engage them as early as you possibly can because they start working from the get-go. Some things do take time to come to fruition. The more time they have, the better results you’re going to get. Don’t bring them on a month before an event. If you can, bring them on 3-4 months before because it’ll pay off in the longer term.

Introduce your business and what you do there.

I'm the CMO of a contract research organization.

What challenge were you trying to address with S&G Content Marketing?

We needed content marketing services to help educate our readers on what differentiates our company from others. However, we lacked the capacity to produce content internally and found it difficult to source strong, qualified writers.

What was the scope of their involvement?

S&G initially set up a strategy session with us and took some time to learn about our niche industry, challenges, and goals. They started out providing blog post content and then eventually produced content for white papers, case studies, social media, conference marketing materials, and e-books. They also helped us build out our own internal content team. 

What is the team composition?

We worked with three people on their team.

How did you come to work with S&G Content Marketing?

Someone I knew had worked with them in the past and recommended them.

How much have you invested with them?

We spent close to $100,000.

What is the status of this engagement?

We worked together from February–July 2018.

What evidence can you share that demonstrates the impact of the engagement?

S&G's high-quality content helped us significantly improve traffic to our website.

How did S&G Content Marketing perform from a project management standpoint?

Their project management was fantastic all around. We held regular strategy sessions, and they were quick to turn around deliverables. Whenever we requested any revisions, they'd generally complete them with 48 hours.

What did you find most impressive about them?

The extent to which they were able to quickly grasp our niche industry was very impressive. The previous content agency we'd worked with had a lot more difficulty fully grasping the nature of our industry and made a lot of basic errors by comparison. S&M understood our voice, which saved us a lot of time and headaches throughout the relationship.

Are there any areas they could improve?

They could do a better job of communicating the range of services they offer. They were capable of doing more than we knew, but we just happened to discover the additional services they offered through casual conversation. 

Do you have any advice for potential customers?

Take the time to follow through with S&M's process. The structured calls and meetings in the beginning of the relationship were somewhat tedious, but they ended up being incredibly valuable in the long run.

Introduce your business and what you do there.

I work for a marketing technology platform that helps ambitious D2C brands and marketers grow. 

What challenge were you trying to address with S&G Content Marketing?

We place a lot of focus on surrounding strategy and planning to amplify our brand. Our team was in need of content, resources, and a creative engine to help support that.

What was the scope of their involvement?

To collaborate, we meet bi-weekly to set agendas and go over broader topics like our overall vision as a content team. They return to us with concepts and ideas that help build on our ideas. In their work, they’ve created interactive quizzes and e-book. In addition, they’ve handled copywriting and design work to create the assets that support our blog. Once they produce the content, we place it.

What is the team composition?

We work with about four of their team members. 

How did you come to work with S&G Content Marketing?

I inherited them as a partner when I started this position. Because they had already gone through the process of learning about our company and adjusting to our processes, they got us to a steady place.

I was satisfied with how they’re proactive about trying to add value to the partnership. Through our interactions, I could tell they were creative and had a good understanding of my expectations. That intuition comes from experience, and their expertise shows in the work they do.

How much have you invested with them?

We’ve spent between $100,000–$150,000 on their services. 

What is the status of this engagement?

I started working with them in June 2019, and the engagement is ongoing.  

What evidence can you share that demonstrates the impact of the engagement?

They’re creative with tons of experience. Their work is making us famous. 

How did S&G Content Marketing perform from a project management standpoint?

We used to have weekly meetings, but we rely pretty heavily on Slack at this point. 

What did you find most impressive about them?

The quality of their work makes them stand out from competitors. 

Are there any areas they could improve?

I’m satisfied with them as an agency. They’re able to get 80%–90% of our work done without any necessary edits. 

Do you have any advice for potential customers?

It’s helpful to have a clear vision. Make sure you communicate your vision with their team. 

Introduce your business and what you do there.

I’m the marketing director of a global manufacturer of protective packaging solutions.

What challenge were you trying to address with S&G Content Marketing?

We needed help coming up with unique content that really speaks to stakeholders. We wanted it to be relevant and engaging.

What was the scope of their involvement?

S&G Content Marketing creates content for us. The team provides blog articles that we post on the knowledge hub of our blog. They provide insights into trends and how to position some of the solutions that we want to communicate.

The team helps up optimize content distribution using our various channels. Additionally, they do some creative copywriting around products and services around industry trends. The team also helps with reach and engagement. They also do keyword optimization for LinkedIn.

What is the team composition?

I work with one of their partners, an account manager, a business development executive, and 1–2 writers.

How did you come to work with S&G Content Marketing?

They came on board before I was hired. However, my company found S&G through Clutch.

How much have you invested with them?

We spend around $6,000 per month.

What is the status of this engagement?

We started working together in May 2020, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

We look at the timeliness of their response and the overall attentiveness to the account. We also look at how our content is performing. They’ve been great business partners based on these metrics. The team is collaborative, open to feedback, and flexible. They’re always willing to be a subject matter expert to help with best practices. The team is also great at brainstorming new ideas.

How did S&G Content Marketing perform from a project management standpoint?

They set up an analytics dashboard for us to measure performance over time. They’re very responsive, responsible, and they offer great account management. They’re very streamlined with communication. They keep everything organized as far as documentation, drafts, and reviews. Everything works really well. We use Google Drive, Google Docs, and Google Calendar to keep in touch.

What did you find most impressive about them?

S&G is really easy to collaborate and communicate with. They’re very receptive to feedback. The team doesn’t give us any of the pressure of a large agency. They work with us to get things right. The team has a lot of patience and willingness to listen.

They’re really insightful. The fact that one of their partners is involved in the day-to-day of our account is phenomenal; she brings great insights and knowledge to the table. It’s a great experience, overall.

Are there any areas they could improve?

Sometimes the writers could be a bit more proactive and engaged. They’re stellar partners and I have no hesitation in recommending them whatsoever.  

Do you have any advice for potential customers?

My advice is to start small and grow how you work with them. From the client-side, make sure to be responsive and make sure you maximize distribution and engagement for all the great content that they do. Give the appropriate attention and follow through with what you’re doing.

Introduce your business and what you do there.

I’m a marketing consultant, primarily working with small startups and nonprofits.

What challenge were you trying to address with S&G Content Marketing?

My client launched an early educator training platform. We wanted to build out the company’s owner as a thought leader.

What was the scope of their involvement?

S&G Content Marketing is working to build my client as a thought leader. Their team places media and tries to get my client quoted in articles on a plethora of different platforms at all levels—from academic to general consumer publications.

Lauren (CEO) has strict parameters as a result of our current moment. As well, my client isn’t trained in media interviews. For the moment, they insert my client in different daily queries from journalists. To date, they’ve only been involved in nuts and bolts PR.

What is the team composition?

I work with Lauren directly. There are account coordinators on her team who support the project too.

How did you come to work with S&G Content Marketing?

I found S&G through Clutch. I’m not usually a person who responds to salespeople, but their salesman did well. We had a couple of conversations and then he put me in contact with Lauren. She and I hit it off. I asked her for a proposal, which I brought to my client. We invited Lauren to visit and meet with senior staff. Everybody liked her. She had good ideas about current topics and proposed a shorter-term engagement.

How much have you invested with them?

We’ve spent around $8,000 a month on their services.

What is the status of this engagement?

The engagement kicked into gear in April 2020 and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Normally in PR, there’s a ramp-up time to see traction but S&G does well. Lauren hit the ground running in terms of her specific focus. She has placed us in good areas of the media, so we’ve had coverage.

How did S&G Content Marketing perform from a project management standpoint?

We mostly communicate by phone and email. They keep us informed about their efforts as well as the deliverables for both sides. Their project management’s good.

What did you find most impressive about them?

We didn’t want a big agency but still wanted an experienced partner with a global footprint. I like S&G because they’re a boutique size agency. Their team handles us properly, which I appreciate.

Are there any areas they could improve?

There was an assumption that my client had the experience to jump into answering queries. There has been a learning curve in that process. That’s on both sides. We could’ve had an internal flow to support media answering.

Do you have any advice for potential customers?

Lauren’s a professional who knows her industry. Let her do her job. Listen to her and have lots of conversations with her. It’s also important that the goals are understood on both sides.