SWC Partnership

Description

aPriori (a leading global product cost management software) identified a number of key target accounts in the European aerospace industry that it wanted to partner with.​

Challenges

After analysing the industry, we identified a number of common challenges. The main challenge being 'doing more with less’, affecting time and cost across organisations, which informed the campaign messaging and positioned aPriori as the solution to the overarching industry problem. ​

The Account Based Marketing (ABM) strategy, enabled us to target key decision makers from our defined list of prospects and nurture them with the sales team over an agreed period of time. ​

Solutions

Account Based Marketing (ABM)

Impact

The results achieved:

• A highly targeted campaign focused across digital channels and its audience
• Strong leads generation
• End to end planning, production and management all provided by SWC Partnership

Description

aPriori (leading global product cost management software) wanted to grow its presence in the European and North American automotive manufacturing industries.

The automotive industry is going through a major period of big change, driven by electrification and technical innovation.

Challenges

This has challenged how designers and engineers have traditionally operated, and now find themselves under time pressure to electrify and lightweight vehicles. Many design engineers are finding themselves working with new materials and every design decision carries a cost and weight implication.

These big change drivers became the theme for the campaign, positioning aPriori software as the solution to their daily design, engineering and manufacturing challenges.

Solutions

Campaign planning and production across major markets with special transcreations for Germany and North America. 

Impact

The results achieved:

• Major brand impact in leading premium media and all digital channels
• Strong leads generation across all core markets
• End to end planning, production and management all provided by SWC Partnership

Description

Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.

SWC were appointed to carry out creative & media planning/buying.

Challenges

Very competitive market with car owners loyal to their local garage. 

Little historical brand or marketing investment. 

Solutions

Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.

Cost effective TV production using staff as cast. 

Created a direct response commercial that has a strong call to action and incentive offer. 

Impact

Measurable bookings made as a direct result of the campaign.  

Description

SWC was tasked with developing a new positioning and creative campaign to inject the fun back into the UK's number 1 milkshake brand.

Challenges

Mums preferred Yazoo to other soft drinks because of it’s health benefits - less sugar and some milk content

Children saw the brand as childish so the look and feel needed a refresh

We wanted to look for new audiences to increase our cohort

Solutions

Inject the fun back into the Yazoo brand by moving the positioning on from the childish dinosaur to something a little more mature and accessible

This also enabled us to address a different target audience - 'white van man' who loves a pick me up mid afternoon or after the gym

A fully integrated campaign across TV, OOH, website, social media, sampling to launch the new position and packaging

Impact

Ireland virtually sold out of Yazoo in the first month

New audience segment successfully established: white van man

Description

Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK's largest and busiest international airport. The brief was to develop an experiential campaign that could be filmed and published across all their social channels.

Solutions

The direction was based around Eurowings bringing people closer together at Christmas. The idea was to challenge passengers at Heathrow Airport to wrap a festive suitcase with a friend while wearing a double jumper, for their chance to win flights and a branded festive Christmas jumper. To add extra sparkle, the campaign was compèred by Heart Radio presenter, Sian Welby. 

Description

Eurowings (part of the Lufthansa Group) appointed SWC Partnership to support them with their international social media activities.

Being a German business, they needed a partner to transcreate their social media content for an international audience and be able to form quick tactical campaigns based on current topics and live affairs. 

Solutions

SWC provided a dedicated team to service the weekly content activities and work in an agile manner to turnaround live tactical campaigns. 

Our specialist copywriters are tasked with developing inspirational content for the weekly content plans, develop ideas for seasonal events as well as keep a close eye on current affairs to identify opportunities for the brand to do real-time marketing. 

Description

SWC was appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.

Challenges

No major brand investment over an extended period

Very low spontaneous awareness among non-customers

Solutions

Creative Direction: A new natural photography approach with people our audience can relate to i.e. that could be me in that ad

Strengthen the emotional connection between the brand and it’s audience and, as a result, see a measurable sales increase

Impact

SWC's fully integrated multi channel campaign was brought to life through paid, owned and earned media, including the brand’s first TV campaign

Sales up over 50%

Description

Eurowings teamed up with Austrian Tourism Board Salzburgerland, with the view to inspire passengers to swap the streets of London for the slopes.

Solutions

SWC produced a creative campaign featuring skaters across the streets of London and interchanging it with snow sports content based on the campaign idea 'Salzburgerland Is Just A Ride Away'. 

SWC was responsible for ideation, pre-production, production and shooting and all post-production activities.   

Description

aPriori, a leading software provider of product cost management, initially appointed SWC Partnership to build their brand presence across the European aviation sector.

Following its success, it was followed by a sales lead generation campaign, launched during The Paris Air Show - Le Bourget.

Solutions

• Multi channel campaign activities across owned, earned and paid channels. 
• Personalised direct marketing to the niche audience driving leads into the sales funnel.
• Close tie between marketing and sales to identify and convert leads with immediately

Description

SWC were appointed lead agency for easyGym, delivering integrated marketing to support the UK's fastest growing low-cost gym operator, part of the world famous ‘easy’ Group.

Challenges

Driving new membership & retention in a busy category with well known brand  names with deep pockets

Solutions

SWC undertook a brand audit across the estate to understand the issue facing each site, and produced local marketing campaign and operational solutions to the challenges thrown up by the audit.

We delivered brand awareness campaigns to drive trial and, ultimately, footfall.

Demonstrated marketing effectiveness and ROI across the portfolio to the leadership team and investors.

Kick-started the brand’s commercial ambitions and brand aspirations.

Impact

SWC delivered an uplift in membership across the whole easyGym portfolio

Increased brand awareness and retention.

Reduced CPA.

Introduced new revenue streams across the business via sponsorships and partnerships.

Full site marketing and operational audits with recommendations. 

Description

SWC Partnership was tasked with rebranding Gordon Ramsay Weddings for the celebrity chef, including a more premium logo and a suite of online and print assets which would bring the brand to life for potential customers.

Challenges

SWC Partnership was tasked with rebranding the entire weddings business to give it a more premium, contemporary look & feel, whilst retaining the close association with the Gordon Ramsay Group.

Solutions

SWC developed a range of creative routes to rebrand the service. We then demonstrated how each of these would  integrate across every aspect of the business, such as the logo, visual identity, photography, website, brochures, table plans and beautiful stationery.

Description

SWC appointed to develop all the branding for the restaurant chain's gift card proposition. This included developing a range of concepts for a vast range of packaging design options.

Gift cards and experiences are available to buy online with the option to personalise each gift. Guests are also able to buy gifts at each restaurant, marketed using a POS (point-of-sale) unit. 

Challenges

Create a thoughtful gifting experience for steak lovers, across all seasonal events as well as generic gifts. 

Ensure to offer a range of packaging formats to cater for a range of price points. 

Solutions

SWC developed a range of bespoke design themes that could be integrated across a range of formats. 

Impact

ROI was achieved within the same financial year and generated huge amounts of additional revenue across key seasonal gifting events. 

A seamless user journey from online ordering, personalised printing, and fulfillment. 

Description

To produce an integrated campaign to launch the new loyalty app for Miller & Carter steak houses; part of Mitchells & Butlers Plc.

To develop a campaign creative theme that could be integrated across all channels. To drive as many downloads as possible through incentivising customers with a promotion. 

Challenges

To position the app to increase occasion frequency for the restaurant, incentivised by a loyalty mechanic.To create impactful and engaging content to showcase the app launch and promotion. To successfully position the brand in-line with their premium brand offering.

Solutions

Targeting customers on and offsite of 110 owned restaurants, to influence along the customer journey through the creation of key marketing materials across all touch points.

Using owned channels to communicate the app launch, through the website, email, 3rd parties and social media, including the creation of interactive formats.

Creative campaign theme development and production of all on & offline campaign assets.   

Impact

Achieved Top 10 Downloads in both Apple App Store & Google Play Store.

Smashed download KPI targets in the first week of launch and achieved double KPI target within first 10 days of launching; exceeding forecast figures and all historical app launches across the Group.

Huge increase of customer data and behaviours. 

Description

Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe's fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.

Challenges

Taking a German based company to a UK market.

Redefining a TOV which would resonate with a UK & international English speaking audience. 

Gaining cut through in a very busy marketplace, against the likes of easyjet and Ryanair.

Solutions

An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities.

Impact

Successfully launched Eurowings in the UK. 

Increased brand awareness & bookings. 

Became Europe's fastest growing airline.

Description

Lufthansa asked SWC to develop an idea that would attract B2B prospects to their exhibition stand at Europe's key trade shows.

Challenges

Lufthansa needed to cut through a crowded market and give prospects a genuine reason to visit their stand over others.  

Solutions

SWC developed the concept to have a branded safe containing return business class flights from Europe to New York. Prospects were sent a unique code prior to the exhibition informing them of the chance to win and to have a go at cracking the safe at the Lufthansa stand. 

Impact

New relationships made with prospects and existing relationships nurtured.  

Nearby exhibitors even complained to the organisers that Lufthansa was attracting too many people to their stand... A complaint that any business would gladly receive. 

Description

easyGym, part of the world recognised easyJet brand was looking to be sold within 24 months. On initial review, a number of gyms were underperforming and they desperately needed to increase the number of members and lengthen the average membership duration.

SWC Insite™ division was appointed to audit each individual gym from a marketing and operations perspective and identify key areas of improvement. This consisted of reviewing the competitive landscape of each location's catchment area and thorough primary research. Business modeling and tools were used to identify SWOT insights, as well as ethnography studies, mystery shopper reports, historical marketing analysis and more.

Solutions

SWC Insite™ provided a full comprehensive report of the analysis and critical frameworks were applied for each individual site. Key actions and recommendations were dictated to improve specific changeable issues covering operations and marketing. 

Impact

The SWC's insights influenced improvements resulting:

• Increased club membership
• Increased average membership duration
• Raised net promoter score (NPS) 
• Data that had never been seen before & reassured investors
• A successful sale of the easyGym business to The Gym Group Plc. 

Description

Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK

Instead of creating some Ads, we wanted to create an experience!

Solutions

• Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of London
• Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
• Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
• Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
• Users instantly share their fully branded video across social platforms
• Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!

Description

SWC appointed by client to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers.

Challenges

USA based business required a European marketing agency to carry out Pan-European campaigns.

Solutions

Strategic Direction:

Drove brand awareness in Europe for the first time, whilst driving (adding) leads into the sales funnel.

Tailored messages were targeted through digital and print channels to reach a niche audience.

Leveraged blue chip branded case studies to attain credibility and drive (achieve substantial) creative impact.

Channels Used:

Created bespoke multi-media formats with chosen publishers, to maximise awareness and cut through, both on and offline.

Utilised the Clients owned and earned channels to undertake outreach programmes, focused on reaching, engaging and nurturing the defined audience.

Impact

Extensive brand awareness achieved amongst targets and newly identified target accounts by SWC, identified through impressions, CTR and circulation figures.

Close tie between marketing and sales to identify and convert leads.

Optimised digital metrics, surpassing benchmarks and previous activities in the European region

Strong PR achieved in key publications.

Description

Following Theresa May's Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal.

Challenges

Founding Partner Simon Cristal added: "Being able to implement a campaign like this in a matter of hours is a true reflection of our agile processes and the proactive team at SWC. Real-time marketing resonates very well with consumers and generates coverage for brands by out shining their competition, not outspending them."

Solutions

The tongue-in-cheek ad went live on Friday the 15th of March, across social media and was published in key European newspapers.

Impact

Millions of impressions achieved, reshares & engagement.

Description

Moove Aviation is one of ExxonMobil's official European distributors of aviation lubricants, hydraulic fluids and greases

SWC were appointed to work on the brand launch, creative development and to implement the online and offline integrated marketing strategy to drive sales leads and brand awareness across Europe.

Challenges

Announce the arrival of a brand within a change-averse industry, with established competitors already in the European space.

Solutions

Digital marketing used to generate new sales leads within the niche market.

Linkedin and Google Adwords

SEO activity improved organic search visibility

Lead scoping for sales prospect outreach and integration into client sales tools and pipeline

Transcreation of multi-language content calendar for regular website and Linkedin business page posting

Email and inMail creation distributed with digital audience management and outreach

Video content production

Analytics monitoring, reporting and optimisation.

Impact

• Established a B2B presence in the aviation industry as a credible, technical & professional brand
• Market leading open and response rates across digital channels
• Top serving SERP ads outperforming all competitors
• Brand awareness & specialist credibility enforced
• Measurable sales leads with a strong sales pipeline.

Description

SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51.

The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.

The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product launches.

SWC Partnership has been appointed for their leisure marketing experience and will be responsible for leading the brand strategy, acquisition marketing and sponsorship activities.

Challenges

SWC appointed to form marketing strategy due to no expertise in-house. 

Solutions

Formation of the brand and acquisition marketing strategy to cover, pre-lunch, pre-sales, launch day and post launch. 

Campaign planning for launch in summer 2019

Impact

Launch planned for summer 2019, stay tuned for results! 

Description

SWC Partnership were appointed to form a positioning and creative campaign for Mangajo.

- Brand strategy & positioning

- Brand advertising creative

- Media planning and buying

- On-pack promotions concepts

- Trade support concepts

- Consumer research

Challenges

The soft drinks industry remains one of the most competitive FMCG categories. The iced tea market is being squeezed by brands such as Liptons and a range of new ‘better for you’ brands.

• Mangajo is naturally brewed using real green tea

• Mangajo is truly inspired by Japanese culture

• Sushi market booming across the UK, Europe and North America

Solutions

Great insight

We took the product truths about Mangajo and the growing trend for sushi across the UK and Europe;

• Strategically align the brand as the perfect pairing with Asian cuisine

• More sushi = more sales + points of difference

Impact

New listings across major supermarkets and foodservice, most excitingly within Sushi Daily stores in John Lewis foodhalls.

Mangajo’s founder, commented:

"SWC Partnership’s thorough strategic approach has enabled us to identify what the Mangajo brand represents and how it fits perfectly into the daily routine of our consumer"