An Integrated Full Service Marketing Agency
Welcome to SWC Partnership. We help brands and businesses that want to grow sales by providing marketing strategies to increase their sales and brand awareness.
We are a full service marketing agency based in the UK. We work with a range of businesses across B2C and B2B.
We’re passionate about making a commercial difference to the brands we work with and we believe in measurable and accountable marketing that drives ROI for our clients.
Our team are fantastic specialists, brought together from a range of marketing communication disciplines. That means you can get all the services you require from one single agency.
For international clients without a physical UK/Europe presence, we also offer SWC Flexi. A dedicated team or an individual person that can work as a member of your own team, right here in the UK/Europe.
Contact our Founding Partner, Simon Cristal to discuss your requirements.
We have offices in both London and Tunbridge Wells in Kent.
Core services: Branding & Positioning, Integrated Marketing & International Marketing.
aPriori (a leading global product cost management software) identified a number of key target accounts in the European aerospace industry that it wanted to partner with.
After analysing the industry, we identified a number of common challenges. The main challenge being 'doing more with less’, affecting time and cost across organisations, which informed the campaign messaging and positioned aPriori as the solution to the overarching industry problem.
The Account Based Marketing (ABM) strategy, enabled us to target key decision makers from our defined list of prospects and nurture them with the sales team over an agreed period of time.
Account Based Marketing (ABM)
The results achieved:
- A highly targeted campaign focused across digital channels and its audience
- Strong leads generation
- End to end planning, production and management all provided by SWC Partnership
aPriori (leading global product cost management software) wanted to grow its presence in the European and North American automotive manufacturing industries.
The automotive industry is going through a major period of big change, driven by electrification and technical innovation.
This has challenged how designers and engineers have traditionally operated, and now find themselves under time pressure to electrify and lightweight vehicles. Many design engineers are finding themselves working with new materials and every design decision carries a cost and weight implication.
These big change drivers became the theme for the campaign, positioning aPriori software as the solution to their daily design, engineering and manufacturing challenges.
Campaign planning and production across major markets with special transcreations for Germany and North America.
The results achieved:
- Major brand impact in leading premium media and all digital channels
- Strong leads generation across all core markets
- End to end planning, production and management all provided by SWC Partnership
Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.
SWC were appointed to carry out creative & media planning/buying.
Very competitive market with car owners loyal to their local garage.
Little historical brand or marketing investment.
Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.
Cost effective TV production using staff as cast.
Created a direct response commercial that has a strong call to action and incentive offer.
Measurable bookings made as a direct result of the campaign.
SWC was tasked with developing a new positioning and creative campaign to inject the fun back into the UK's number 1 milkshake brand.
Mums preferred Yazoo to other soft drinks because of it’s health benefits - less sugar and some milk content
Children saw the brand as childish so the look and feel needed a refresh
We wanted to look for new audiences to increase our cohort
Inject the fun back into the Yazoo brand by moving the positioning on from the childish dinosaur to something a little more mature and accessible
This also enabled us to address a different target audience - 'white van man' who loves a pick me up mid afternoon or after the gym
A fully integrated campaign across TV, OOH, website, social media, sampling to launch the new position and packaging
Ireland virtually sold out of Yazoo in the first month
New audience segment successfully established: white van man
Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK's largest and busiest international airport. The brief was to develop an experiential campaign that could be filmed and published across all their social channels.
The direction was based around Eurowings bringing people closer together at Christmas. The idea was to challenge passengers at Heathrow Airport to wrap a festive suitcase with a friend while wearing a double jumper, for their chance to win flights and a branded festive Christmas jumper. To add extra sparkle, the campaign was compèred by Heart Radio presenter, Sian Welby.
Eurowings (part of the Lufthansa Group) appointed SWC Partnership to support them with their international social media activities.
Being a German business, they needed a partner to transcreate their social media content for an international audience and be able to form quick tactical campaigns based on current topics and live affairs.
SWC provided a dedicated team to service the weekly content activities and work in an agile manner to turnaround live tactical campaigns.
Our specialist copywriters are tasked with developing inspirational content for the weekly content plans, develop ideas for seasonal events as well as keep a close eye on current affairs to identify opportunities for the brand to do real-time marketing.
SWC was appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.
No major brand investment over an extended period
Very low spontaneous awareness among non-customers
Creative Direction: A new natural photography approach with people our audience can relate to i.e. that could be me in that ad
Strengthen the emotional connection between the brand and it’s audience and, as a result, see a measurable sales increase
SWC's fully integrated multi channel campaign was brought to life through paid, owned and earned media, including the brand’s first TV campaign
Sales up over 50%
Eurowings teamed up with Austrian Tourism Board Salzburgerland, with the view to inspire passengers to swap the streets of London for the slopes.
SWC produced a creative campaign featuring skaters across the streets of London and interchanging it with snow sports content based on the campaign idea 'Salzburgerland Is Just A Ride Away'.
SWC was responsible for ideation, pre-production, production and shooting and all post-production activities.
aPriori, a leading software provider of product cost management, initially appointed SWC Partnership to build their brand presence across the European aviation sector.
Following its success, it was followed by a sales lead generation campaign, launched during The Paris Air Show - Le Bourget.
- Multi channel campaign activities across owned, earned and paid channels.
- Personalised direct marketing to the niche audience driving leads into the sales funnel.
- Close tie between marketing and sales to identify and convert leads with immediately
SWC were appointed lead agency for easyGym, delivering integrated marketing to support the UK's fastest growing low-cost gym operator, part of the world famous ‘easy’ Group.
Driving new membership & retention in a busy category with well known brand names with deep pockets
SWC undertook a brand audit across the estate to understand the issue facing each site, and produced local marketing campaign and operational solutions to the challenges thrown up by the audit.
We delivered brand awareness campaigns to drive trial and, ultimately, footfall.
Demonstrated marketing effectiveness and ROI across the portfolio to the leadership team and investors.
Kick-started the brand’s commercial ambitions and brand aspirations.
SWC delivered an uplift in membership across the whole easyGym portfolio
Increased brand awareness and retention.
Introduced new revenue streams across the business via sponsorships and partnerships.
Full site marketing and operational audits with recommendations.
SWC Partnership was tasked with rebranding Gordon Ramsay Weddings for the celebrity chef, including a more premium logo and a suite of online and print assets which would bring the brand to life for potential customers.
SWC Partnership was tasked with rebranding the entire weddings business to give it a more premium, contemporary look & feel, whilst retaining the close association with the Gordon Ramsay Group.
SWC developed a range of creative routes to rebrand the service. We then demonstrated how each of these would integrate across every aspect of the business, such as the logo, visual identity, photography, website, brochures, table plans and beautiful stationery.
SWC appointed to develop all the branding for the restaurant chain's gift card proposition. This included developing a range of concepts for a vast range of packaging design options.
Gift cards and experiences are available to buy online with the option to personalise each gift. Guests are also able to buy gifts at each restaurant, marketed using a POS (point-of-sale) unit.
Create a thoughtful gifting experience for steak lovers, across all seasonal events as well as generic gifts.
Ensure to offer a range of packaging formats to cater for a range of price points.
SWC developed a range of bespoke design themes that could be integrated across a range of formats.
ROI was achieved within the same financial year and generated huge amounts of additional revenue across key seasonal gifting events.
A seamless user journey from online ordering, personalised printing, and fulfillment.
To produce an integrated campaign to launch the new loyalty app for Miller & Carter steak houses; part of Mitchells & Butlers Plc.
To develop a campaign creative theme that could be integrated across all channels. To drive as many downloads as possible through incentivising customers with a promotion.
To position the app to increase occasion frequency for the restaurant, incentivised by a loyalty mechanic.To create impactful and engaging content to showcase the app launch and promotion. To successfully position the brand in-line with their premium brand offering.
Targeting customers on and offsite of 110 owned restaurants, to influence along the customer journey through the creation of key marketing materials across all touch points.
Using owned channels to communicate the app launch, through the website, email, 3rd parties and social media, including the creation of interactive formats.
Creative campaign theme development and production of all on & offline campaign assets.
Achieved Top 10 Downloads in both Apple App Store & Google Play Store.
Smashed download KPI targets in the first week of launch and achieved double KPI target within first 10 days of launching; exceeding forecast figures and all historical app launches across the Group.
Huge increase of customer data and behaviours.
Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe's fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.
Taking a German based company to a UK market.
Redefining a TOV which would resonate with a UK & international English speaking audience.
Gaining cut through in a very busy marketplace, against the likes of easyjet and Ryanair.
An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities.
Successfully launched Eurowings in the UK.
Increased brand awareness & bookings.
Became Europe's fastest growing airline.
Lufthansa asked SWC to develop an idea that would attract B2B prospects to their exhibition stand at Europe's key trade shows.
Lufthansa needed to cut through a crowded market and give prospects a genuine reason to visit their stand over others.
SWC developed the concept to have a branded safe containing return business class flights from Europe to New York. Prospects were sent a unique code prior to the exhibition informing them of the chance to win and to have a go at cracking the safe at the Lufthansa stand.
New relationships made with prospects and existing relationships nurtured.
Nearby exhibitors even complained to the organisers that Lufthansa was attracting too many people to their stand... A complaint that any business would gladly receive.
easyGym, part of the world recognised easyJet brand was looking to be sold within 24 months. On initial review, a number of gyms were underperforming and they desperately needed to increase the number of members and lengthen the average membership duration.
SWC Insite™ division was appointed to audit each individual gym from a marketing and operations perspective and identify key areas of improvement. This consisted of reviewing the competitive landscape of each location's catchment area and thorough primary research. Business modeling and tools were used to identify SWOT insights, as well as ethnography studies, mystery shopper reports, historical marketing analysis and more.
SWC Insite™ provided a full comprehensive report of the analysis and critical frameworks were applied for each individual site. Key actions and recommendations were dictated to improve specific changeable issues covering operations and marketing.
The SWC's insights influenced improvements resulting:
- Increased club membership
- Increased average membership duration
- Raised net promoter score (NPS)
- Data that had never been seen before & reassured investors
- A successful sale of the easyGym business to The Gym Group Plc.
Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK
Instead of creating some Ads, we wanted to create an experience!
- Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of London
- Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
- Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
- Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
- Users instantly share their fully branded video across social platforms
- Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!
SWC appointed by client to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers.
USA based business required a European marketing agency to carry out Pan-European campaigns.
Drove brand awareness in Europe for the first time, whilst driving (adding) leads into the sales funnel.
Tailored messages were targeted through digital and print channels to reach a niche audience.
Leveraged blue chip branded case studies to attain credibility and drive (achieve substantial) creative impact.
Created bespoke multi-media formats with chosen publishers, to maximise awareness and cut through, both on and offline.
Utilised the Clients owned and earned channels to undertake outreach programmes, focused on reaching, engaging and nurturing the defined audience.
Extensive brand awareness achieved amongst targets and newly identified target accounts by SWC, identified through impressions, CTR and circulation figures.
Close tie between marketing and sales to identify and convert leads.
Optimised digital metrics, surpassing benchmarks and previous activities in the European region
Strong PR achieved in key publications.
Following Theresa May's Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal.
Founding Partner Simon Cristal added: "Being able to implement a campaign like this in a matter of hours is a true reflection of our agile processes and the proactive team at SWC. Real-time marketing resonates very well with consumers and generates coverage for brands by out shining their competition, not outspending them."
The tongue-in-cheek ad went live on Friday the 15th of March, across social media and was published in key European newspapers.
Millions of impressions achieved, reshares & engagement.
Moove Aviation is one of ExxonMobil's official European distributors of aviation lubricants, hydraulic fluids and greases
SWC were appointed to work on the brand launch, creative development and to implement the online and offline integrated marketing strategy to drive sales leads and brand awareness across Europe.
Announce the arrival of a brand within a change-averse industry, with established competitors already in the European space.
Digital marketing used to generate new sales leads within the niche market.
Linkedin and Google Adwords
SEO activity improved organic search visibility
Lead scoping for sales prospect outreach and integration into client sales tools and pipeline
Transcreation of multi-language content calendar for regular website and Linkedin business page posting
Email and inMail creation distributed with digital audience management and outreach
Video content production
Analytics monitoring, reporting and optimisation.
- Established a B2B presence in the aviation industry as a credible, technical & professional brand
- Market leading open and response rates across digital channels
- Top serving SERP ads outperforming all competitors
- Brand awareness & specialist credibility enforced
- Measurable sales leads with a strong sales pipeline.
SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51.
The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.
The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product launches.
SWC Partnership has been appointed for their leisure marketing experience and will be responsible for leading the brand strategy, acquisition marketing and sponsorship activities.
SWC appointed to form marketing strategy due to no expertise in-house.
Formation of the brand and acquisition marketing strategy to cover, pre-lunch, pre-sales, launch day and post launch.
Campaign planning for launch in summer 2019
Launch planned for summer 2019, stay tuned for results!
SWC Partnership were appointed to form a positioning and creative campaign for Mangajo.
- Brand strategy & positioning
- Brand advertising creative
- Media planning and buying
- On-pack promotions concepts
- Trade support concepts
- Consumer research
The soft drinks industry remains one of the most competitive FMCG categories. The iced tea market is being squeezed by brands such as Liptons and a range of new ‘better for you’ brands.
• Mangajo is naturally brewed using real green tea
• Mangajo is truly inspired by Japanese culture
• Sushi market booming across the UK, Europe and North America
We took the product truths about Mangajo and the growing trend for sushi across the UK and Europe;
• Strategically align the brand as the perfect pairing with Asian cuisine
• More sushi = more sales + points of difference
New listings across major supermarkets and foodservice, most excitingly within Sushi Daily stores in John Lewis foodhalls.
Mangajo’s founder, commented:
"SWC Partnership’s thorough strategic approach has enabled us to identify what the Mangajo brand represents and how it fits perfectly into the daily routine of our consumer"