An Integrated Full Service Marketing Agency

Welcome to SWC Partnership. We help brands and businesses that want to grow sales by providing marketing strategies to increase their sales and brand awareness.

We are a full service marketing agency based in the UK. We work with a range of businesses across B2C and B2B. 

We’re passionate about making a commercial difference to the brands we work with and we believe in measurable and accountable marketing that drives ROI for our clients. 

Our team are fantastic specialists, brought together from a range of marketing communication disciplines. That means you can get all the services you require from one single agency.

For international clients without a physical UK/Europe presence, we also offer SWC Flexi. A dedicated team or an individual person that can work as a member of your own team, right here in the UK/Europe.

Contact our Founding Partner, Simon Cristal to discuss your requirements. 

We have offices in both London and Tunbridge Wells in Kent.

Core services: Branding & Positioning, Integrated Marketing & International Marketing. 

 
$5,000+
 
Undisclosed
 
10 - 49
 Founded
2014
Show all +
Royal Tunbridge Wells, United Kingdom
headquarters
  • 36 Mount Pleasant Road
    Royal Tunbridge Wells TN1 1RB
    United Kingdom
other locations

Portfolio

Description

Mr Clutch (the largest national automotive autocentre chain) were looking to launch their first TV ad to support their national estate.

SWC were appointed to carry out creative & media planning/buying.

Challenges

Very competitive market with car owners loyal to their local garage. 

Little historical brand or marketing

investment. 

Solutions

Opportunity to geo-target the campaign to households based on drive times to local centre as well as only target households with a car 3+ years old so in need of a service.

Cost effective TV production using staff as cast. 

Created a direct response commercial that has a strong call to action and incentive offer. 

Impact

Measurable bookings made as a direct result of the campaign.  

Yazoo Milkshake: FMCG

Description

SWC was tasked with developing a new positioning and creative campaign to inject the fun back into the UK's number 1 milkshake brand.

Challenges

Mums preferred Yazoo to other soft drinks because of it’s health benefits - less sugar and some milk content

Children saw the brand as childish so the look and feel needed a refresh

We wanted to look

for new audiences to increase our cohort

Solutions

Inject the fun back into the Yazoo brand by moving the positioning on from the childish dinosaur to something a little more mature and accessible

This also enabled us to address a different target audience - 'white van man' who loves a pick me up mid afternoon or after the gym

A fully integrated campaign across TV, OOH, website, social media, sampling to launch the new position and packaging

Impact

Ireland virtually sold out of Yazoo in the first month

New audience segment successfully established: white van man

Eurowings & London Heathrow Christmas Activation

Description

Eurowings wanted to develop a brand activation at London Heathrow to celebrate Official Christmas Jumper Day and support their slots at the UK's largest and busiest international airport. The brief was to develop an experiential campaign that could be filmed and published across all their social channels.

Solutions

The direction was based around Eurowings

bringing people closer together at Christmas. The idea was to challenge passengers at Heathrow Airport to wrap a festive suitcase with a friend while wearing a double jumper, for their chance to win flights and a branded festive Christmas jumper. To add extra sparkle, the campaign was compèred by Heart Radio presenter, Sian Welby. 
Eurowings International Social Media Image

Eurowings International Social Media

Description

Eurowings (part of the Lufthansa Group) appointed SWC Partnership to support them with their international social media activities.

Being a German business, they needed a partner to transcreate their social media content for an international audience and be able to form quick tactical campaigns based on current topics and live affairs. 

 

Solutions

SWC provided a dedicated

team to service the weekly content activities and work in an agile manner to turnaround live tactical campaigns. 

Our specialist copywriters are tasked with developing inspirational content for the weekly content plans, develop ideas for seasonal events as well as keep a close eye on current affairs to identify opportunities for the brand to do real-time marketing. 

Description

SWC was appointed by Mountain Warehouse, the UK’s largest outdoor retailer, to create their first ever TV campaign.

Challenges

No major brand investment over an extended period

Very low spontaneous awareness among non-customers

Solutions

Creative Direction: A new natural photography approach with people our audience

can relate to i.e. that could be me in that ad

Strengthen the emotional connection between the brand and it’s audience and, as a result, see a measurable sales increase

Impact

SWC's fully integrated multi channel campaign was brought to life through paid, owned and earned media, including the brand’s first TV campaign

Sales up over 50%

Eurowings Winter Ski Campaign

Description

Eurowings teamed up with Austrian Tourism Board Salzburgerland, with the view to inspire passengers to swap the streets of London for the slopes.

Solutions

SWC produced a creative campaign featuring skaters across the streets of London and interchanging it with snow sports content based on the campaign idea 'Salzburgerland Is Just A Ride Away'. 

SWC

was responsible for ideation, pre-production, production and shooting and all post-production activities.   
aPriori Software - European Lead Generation Image

aPriori Software - European Lead Generation

Description

aPriori, a leading software provider of product cost management, initially appointed SWC Partnership to build their brand presence across the European aviation sector.

Following its success, it was followed by a sales lead generation campaign, launched during The Paris Air Show - Le Bourget.

 

Solutions

  • Multi channel campaign activities
across owned, earned and paid channels. 
  • Personalised direct marketing to the niche audience driving leads into the sales funnel.
  • Close tie between marketing and sales to identify and convert leads with immediately
  • Description

    SWC were appointed lead agency for easyGym, delivering integrated marketing to support the UK's fastest growing low-cost gym operator, part of the world famous ‘easy’ Group.

    Challenges

    Driving new membership & retention in a busy category with well known brand  names with deep pockets

    Solutions

    SWC undertook a brand audit

    across the estate to understand the issue facing each site, and produced local marketing campaign and operational solutions to the challenges thrown up by the audit.

    We delivered brand awareness campaigns to drive trial and, ultimately, footfall.

    Demonstrated marketing effectiveness and ROI across the portfolio to the leadership team and investors.

    Kick-started the brand’s commercial ambitions and brand aspirations.

    Impact

    SWC delivered an uplift in membership across the whole easyGym portfolio

    Increased brand awareness and retention.

    Reduced CPA.

    Introduced new revenue streams across the business via sponsorships and partnerships.

    Full site marketing and operational audits with recommendations. 

    Description

    SWC Partnership was tasked with rebranding Gordon Ramsay Weddings for the celebrity chef, including a more premium logo and a suite of online and print assets which would bring the brand to life for potential customers.

     

    Challenges

    SWC Partnership was tasked with rebranding the entire weddings business to give it a more premium, contemporary look

    & feel, whilst retaining the close association with the Gordon Ramsay Group.

    Solutions

    SWC developed a range of creative routes to rebrand the service. We then demonstrated how each of these would  integrate across every aspect of the business, such as the logo, visual identity, photography, website, brochures, table plans and beautiful stationery.

    Miller & Carter Steak Houses - Gifting Image

    Miller & Carter Steak Houses - Gifting

    Description

    SWC appointed to develop all the branding for the restaurant chain's gift card proposition. This included developing a range of concepts for a vast range of packaging design options.

    Gift cards and experiences are available to buy online with the option to personalise each gift. Guests are also able to buy gifts at each restaurant, marketed using a POS (point-of-sale)

    unit. 

    Challenges

    Create a thoughtful gifting experience for steak lovers, across all seasonal events as well as generic gifts. 

    Ensure to offer a range of packaging formats to cater for a range of price points. 

    Solutions

    SWC developed a range of bespoke design themes that could be integrated across a range of formats. 

    Impact

    ROI was achieved within the same financial year and generated huge amounts of additional revenue across key seasonal gifting events. 

    A seamless user journey from online ordering, personalised printing, and fulfillment. 

    Miller & Carter Steak Houses - App Campaign Launch

    Description

    To produce an integrated campaign to launch the new loyalty app for Miller & Carter steak houses; part of Mitchells & Butlers Plc.

    To develop a campaign creative theme that could be integrated across all channels. To drive as many downloads as possible through incentivising customers with a promotion. 

    Challenges

    To position the app to

    increase occasion frequency for the restaurant, incentivised by a loyalty mechanic.To create impactful and engaging content to showcase the app launch and promotion. To successfully position the brand in-line with their premium brand offering.

    Solutions

    Targeting customers on and offsite of 110 owned restaurants, to influence along the customer journey through the creation of key marketing materials across all touch points.

    Using owned channels to communicate the app launch, through the website, email, 3rd parties and social media, including the creation of interactive formats.

    Creative campaign theme development and production of all on & offline campaign assets.   

    Impact

    Achieved Top 10 Downloads in both Apple App Store & Google Play Store.

    Smashed download KPI targets in the first week of launch and achieved double KPI target within first 10 days of launching; exceeding forecast figures and all historical app launches across the Group.

    Huge increase of customer data and behaviours. 

    Eurowings Airline Case Study: B2C & B2B

    Description

    Eurowings (part of the Lufthansa Group) appointed SWC Partnership as its first marketing agency outside Germany. The low-cost carrier is Europe's fastest growing airline and partnered with SWC to form a UK hub to manage their international comms, including localisation and transcreation, for both B2C and B2B campaigns.

    Challenges

    Taking a German based company

    to a UK market.

    Redefining a TOV which would resonate with a UK & international English speaking audience. 

    Gaining cut through in a very busy marketplace, against the likes of easyjet and Ryanair.

    Solutions

    An integrated team, fully immersed in the clients business, dedicated to facilitating international marketing across a range of services. Able to respond quickly to tactical opportunities.

    Impact

    Successfully launched Eurowings in the UK. 

    Increased brand awareness & bookings. 

    Became Europe's fastest growing airline.

    Lufthansa B2B Trade Show Image

    Lufthansa B2B Trade Show

    Description

    Lufthansa asked SWC to develop an idea that would attract B2B prospects to their exhibition stand at Europe's key trade shows.

    Challenges

    Lufthansa needed to cut through a crowded market and give prospects a genuine reason to visit their stand over others.  

    Solutions

    SWC developed the concept to have a branded safe containing

    return business class flights from Europe to New York. Prospects were sent a unique code prior to the exhibition informing them of the chance to win and to have a go at cracking the safe at the Lufthansa stand. 

    Impact

    New relationships made with prospects and existing relationships nurtured.  

    Nearby exhibitors even complained to the organisers that Lufthansa was attracting too many people to their stand... A complaint that any business would gladly receive. 

    easyGym Marketing Audit Case Study - SWC Insite™

    Description

    easyGym, part of the world recognised easyJet brand was looking to be sold within 24 months. On initial review, a number of gyms were underperforming and they desperately needed to increase the number of members and lengthen the average membership duration.

    SWC Insite™ division was appointed to audit each individual gym from a marketing and operations perspective and identify key

    areas of improvement. This consisted of reviewing the competitive landscape of each location's catchment area and thorough primary research. Business modeling and tools were used to identify SWOT insights, as well as ethnography studies, mystery shopper reports, historical marketing analysis and more.

     

    Solutions

    SWC Insite™ provided a full comprehensive report of the analysis and critical frameworks were applied for each individual site. Key actions and recommendations were dictated to improve specific changeable issues covering operations and marketing. 

    Impact

    The SWC's insights influenced improvements resulting:

    • Increased club membership
    • Increased average membership duration
    • Raised net promoter score (NPS) 
    • Data that had never been seen before & reassured investors
    • A successful sale of the easyGym business to The Gym Group Plc. 

    Eurowings Experiential Launch Campaign

    Description

    Low cost airline Eurowings (part of the Lufthansa Group) appointed SWC to launch the new airline in the UK

    Instead of creating some Ads, we wanted to create an experience!

    Solutions

    • Target one of London’s highest footfall events of the summer, The London Wonderground, to drive brand awareness & engagement among the people of
    London
  • Tap into the trend of Slow Motion videos to encourage user-generated content & build a social ‘buzz’ around the brand’s arrival to the UK
  • Incorporate talent from the critically acclaimed show ‘Barbu’ to increase reach
  • Interactive Slow Motion experience aligning the design with the fantasy world of Wonderground
  • Users instantly share their fully branded video across social platforms
  • Integrating the activation at every touchpoint: flight vouchers with a trackable redemption code, bar space, oyster wallets, promotional sweets & even a close-up magician with branded props!
  • aPriori Cost Management Software Campaign Image

    aPriori Cost Management Software Campaign

    Description

    SWC appointed by client to deploy a sales driven Aerospace awareness campaign across key European countries, to target manufacturers and suppliers.

    Challenges

    USA based business required a European marketing agency to carry out Pan-European campaigns.

    Solutions

    Strategic Direction:

    Drove brand awareness in Europe for

    the first time, whilst driving (adding) leads into the sales funnel.

    Tailored messages were targeted through digital and print channels to reach a niche audience.

    Leveraged blue chip branded case studies to attain credibility and drive (achieve substantial) creative impact.

    Channels Used:

    Created bespoke multi-media formats with chosen publishers, to maximise awareness and cut through, both on and offline.

    Utilised the Clients owned and earned channels to undertake outreach programmes, focused on reaching, engaging and nurturing the defined audience.

    Impact

    Extensive brand awareness achieved amongst targets and newly identified target accounts by SWC, identified through impressions, CTR and circulation figures.

    Close tie between marketing and sales to identify and convert leads.

    Optimised digital metrics, surpassing benchmarks and previous activities in the European region

    Strong PR achieved in key publications.

    Eurowings Brexit Tactical Advert Image

    Eurowings Brexit Tactical Advert

    Description

    Following Theresa May's Brexit deal being rejected, The House of Commons voted against a second referendum, followed by the Government requesting the EU to delay Brexit. With EU politics being such a hot topic, SWC Partnership thought it would be a perfect opportunity for Eurowings to offer (what might be) a more convincing deal.

    Challenges

    Founding Partner

    Simon Cristal added: "Being able to implement a campaign like this in a matter of hours is a true reflection of our agile processes and the proactive team at SWC. Real-time marketing resonates very well with consumers and generates coverage for brands by out shining their competition, not outspending them."

    Solutions

    The tongue-in-cheek ad went live on Friday the 15th of March, across social media and was published in key European newspapers.

    Impact

    Millions of impressions achieved, reshares & engagement.

    Moove & ExxonMobil: B2B Marketing Image

    Moove & ExxonMobil: B2B Marketing

    Description

    Moove Aviation is one of ExxonMobil's official European distributors of aviation lubricants, hydraulic fluids and greases

    SWC were appointed to work on the brand launch, creative development and to implement the online and offline integrated marketing strategy to drive sales leads and brand awareness across Europe.

    Challenges

    Announce the arrival of a

    brand within a change-averse industry, with established competitors already in the European space.

    Solutions

    Digital marketing used to generate new sales leads within the niche market.

    Linkedin and Google Adwords

    SEO activity improved organic search visibility

    Lead scoping for sales prospect outreach and integration into client sales tools and pipeline

    Transcreation of multi-language content calendar for regular website and Linkedin business page posting

    Email and inMail creation distributed with digital audience management and outreach

    Video content production

    Analytics monitoring, reporting and optimisation.

    Impact

    • Established a B2B presence in the aviation industry as a credible, technical & professional brand
    • Market leading open and response rates across digital channels
    • Top serving SERP ads outperforming all competitors
    • Brand awareness & specialist credibility enforced
    • Measurable sales leads with a strong sales pipeline.
    F51 - Home Of European Skateboarding Image

    F51 - Home Of European Skateboarding

    Description

    SWC appointed to launch the world's first purpose-built multi-storey skatepark, branded F51.

    The park is the first of its kind and will house three floors of skating, a climbing wall through the middle and a boxing club.

    The scale of the construction will make it home to European skateboarding, as well as a unique live events space for competitions, music artists and product

    launches.

    SWC Partnership has been appointed for their leisure marketing experience and will be responsible for leading the brand strategy, acquisition marketing and sponsorship activities.

    Challenges

    SWC appointed to form marketing strategy due to no expertise in-house. 

    Solutions

    Formation of the brand and acquisition marketing strategy to cover, pre-lunch, pre-sales, launch day and post launch. 

    Campaign planning for launch in summer 2019

    Impact

    Launch planned for summer 2019, stay tuned for results! 

    Mangajo Iced Tea Drinks: FMCG/Brand positioning Image

    Mangajo Iced Tea Drinks: FMCG/Brand positioning

    Description

    SWC Partnership were appointed to form a positioning and creative campaign for Mangajo.

    - Brand strategy & positioning

    - Brand advertising creative

    - Media planning and buying

    - On-pack promotions concepts

    - Trade support concepts

    - Consumer research

    Challenges

    The soft drinks industry remains one of the

    most competitive FMCG categories. The iced tea market is being squeezed by brands such as Liptons and a range of new ‘better for you’ brands.

    • Mangajo is naturally brewed using real green tea

    • Mangajo is truly inspired by Japanese culture

    • Sushi market booming across the UK, Europe and North America

    Solutions

    Great insight

    We took the product truths about Mangajo and the growing trend for sushi across the UK and Europe;

    • Strategically align the brand as the perfect pairing with Asian cuisine

    • More sushi = more sales + points of difference

    Impact

    New listings across major supermarkets and foodservice, most excitingly within Sushi Daily stores in John Lewis foodhalls.

    Mangajo’s founder, commented:

    "SWC Partnership’s thorough strategic approach has enabled us to identify what the Mangajo brand represents and how it fits perfectly into the daily routine of our consumer"