We create the most engaging experiences on the web

Fractl is a full-service digital marketing agency that specializes in content marketing, social media, and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth. We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends.

Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.

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Delray Beach, FL
  • Fractl
    601 N Congress Ave #206
    Delray Beach, FL 33445
    United States


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Content Marketing for Software Tool

"Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it."

Willing to refer: 
The Project
Nov. 2015 - Ongoing
Project summary: 

Fractl is engaged on an ongoing basis to produce industry articles and blog pieces with the purpose of building valuable links and improving incoming online leads.

The Reviewer
11- 50 employees
San Francisco Bay Area
Marketing Manager, Software Tool
The Review
Feedback summary: 

Fractl is commended for producing articles that seem to be from industry insiders because of the in-depth product knowledge. Fractl's work has lead to more than 100 leads weekly.


Introduce your business and what you do there.

We offer a software-as-a-service product helping people benchmark their performance against competitors and identify SEO [search engine optimization] opportunities. I am the senior marketing manager of the company.


What challenge were you trying to address with Fractl?

Our business goals have changed a few times. Initially, we needed to increase brand awareness and link building.


What was the scope of their involvement?

Fractl has provided link-building work for our company, but we now focus more on lead generation and content creation. Fractl writes marketing blog posts for us, describing how our tools can be used in a best-practices context. Our content is optimized for organic searches.

Fractl has provided some graphic design services, including header images, infographics, and screenshots of our product.

How did you come to work with Fractl?

I contacted 2 to 3 companies that I'd come across in time. We ran a test phase with them in order to see how each agency compared to the rest. Fractl was the easiest to work with and provided the best quality outcomes. Most agencies can have cookie-cutter approaches based on rigid questionnaires, but Fractl wasn't like that.

How much have you invested with Fractl?

Some of our blog posts are more complex than others are, and Fractl has done other, more ongoing work, but I can't provide exact figures.

What is the status of this engagement?

We started working with Fractl in October 2015. We signed up for a few campaigns initially, and restarted the work around 2 months ago [August 2016], when our budget allowed it. We have an ongoing relationship with Fractl and work on monthly projects.


Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.

How did Fractl perform from a project management standpoint?

Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.

What did you find most impressive about Fractl?

It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.

Are there any areas Fractl could improve?

Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.

What tips or recommendations could you share that might increase the likelihood of success with Fractl?

The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.

Overall Score
  • 4.0 Scheduling
    There have been times when Fractl didn't hit deadlines, but they are good at communicating when to expect things, and why something may be off schedule.
  • 4.5 Cost
    Value / within estimates
    Fractl always stuck to estimates, but they're a bit expensive. Because the quality is good, and because we don't have to spend much time with Fractl, the price is justified.
  • 4.5 Quality
    Service & deliverables
    When I read the material from Fractl, it sounds like it was written by someone who knows what they're talking about, which isn't always the case for agencies outsourcing writing.
  • 5.0 NPS
    Willing to refer
    I recommend them.