Creating the most engaging experiences on the web

Bronze
VERIFIED

Fractl is a full-service digital marketing agency that specializes in content development, search engine optimization, digital pr, organic traffic and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth.

 

As a boutique agency, we’re nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results.

 

We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends.

 

Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2012
Show all +
Delray Beach, FL
headquarters
other locations
  • Round Foundry Media Centre, Foundry Street
    Leeds LS115QP
    United Kingdom
  • Denver
    United States
  • San Diego, CA
    United States

Portfolio

Key clients: 

DirecTV, Discover, Auto Nation, Fanatics, Porch, Superdrug, Paychex, Indeed, and many more.

How We Earned 3 Million Views, 1 Million Shares, & 600 Placements With A Single Campaign

The idea was simple: We asked graphic designers from 18 countries around the world to Photoshop the same model’s body by making her more attractive according to their country’s beauty standards. By expanding the scope to an international level, we revealed that the pressures of unrealistic beauty standards are felt on a global scale – and this ignited an emotional response felt around the web:

  • Nearly
600 pickups, including initial placements with BuzzFeed and The Huffington Post
  • Extensive international coverage, including Business Insider Australia, CNN Espanol, six additional versions of The Huffington Post , and even a spot on a Canadian morning show   
  • More than 3 million views from the...
  • Recovery Brands 3-Year Case Study

    Recovery Brands came to Fractl at an early stage of their business, needing help with a new site focused on empowering people and their families in their recovery from addiction. The site needed more traffic, more authority, and more social media attention. We provided all of that and more, helping them stand out in a highly competitive niche. Our results in the first year were

    astounding:
    • 1,100% increase in organic traffic
    • 1,200 featured stories for a single campaign 
    • More than 4 million views on the client's site 

    But we didn’t stop there…Over three years we created and promoted 90+ campaigns that aligned with the client’s core brand mission. Results: 

    ...

    Sapio App Case Study: How We Earned a 3,072% Spike in Weekly App Installs

    When we launched our dating app, Sapio, we knew getting into the heads of our target audience would be a crucial, ongoing process.

    But the effort paid off.

    In this user acquisition case study, we’ll explain how our strategy led to a 3,072% increase in weekly app installs in just five weeks.

    View the full case study here:&nbsp

    ;https://www.frac.tl/portfolio-item/user-acquisition-case-study/

    Fanatics 6 Month Engagement Case Study

    Our partnership with online sports merchandise retailer Fanatics focused on re-launching the We Are Fanatics blog and growing it into a popular destination for sports fans. Primary goals included building their audience, attracting media coverage, and increasing brand awareness.

    Our strategy mixed on-site content and off-site promotions with an emphasis on content designed to boost audience

    engagement. After more than 50 completed campaigns, 6-month results included:
    • Features on popular sites like USA TodayMSN, and The Score
    • 1,100% increase in organic search traffic
    • 230% increase in the number of ranking keywords...

    Reviews

    Sort by

    Digital Marketing & Branding for Large Security Company

    “Fractl’s scope has evolved, but their success is consistent.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    Dec. 2015 - Ongoing
    Project summary: 

    Fractl is providing a mix of digital services based on data science and consumer services. Most of their work involves content marketing, SEO, media outreach. They have also developed a heatmapping web tool.  

    The Reviewer
     
    10,000+ Employees
     
    Wichita, Kansas
    Brandon Fleming
    Senior SEO Manager, ADT
     
    Verified
    The Review
    Feedback summary: 

    Fractl has successfully transformed a shadow brand into a leading voice within the security market. There have been dramatic improvements in search engine rankings, link building, and media coverage. From content creation to web development to customer service, Fractl delivers unparalleled results.

    BACKGROUND

    Introduce your business and what you do there.

    ADT has been the leading provider of security and automation services for more than 140 years. As the senior SEO manager, I oversee the company’s digital search marketing efforts.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    While the ADT brand is a household name, our Protection 1 service isn't as well known. We wanted to build awareness around the lesser-known service and establish the brand as a leading expert in home security.

    SOLUTION

    What was the scope of their involvement?

    Fractl is helping us amplify our voice within the local markets. Their team develops a unique mix of marketing initiatives using data science projects and customer surveys. A great bulk of their work involves content marketing for SEO. In addition to advertising our services, they promote our company’s culture and core values through strategic content. We work together to research our target consumers, compile web experiences, and drive traffic. When reaching out to media outlets, they provide publications with creative assets. They were also commissioned to work on a few projects for our ADT account. Recently, they developed a UX-optimized crime heatmapping web tool.

    What is the team composition?

    Fractl’s account strategist serves as our main point of contact, but we also interacted with their co-founder and senior vice president of creative. Their development, outreach, and SEO teams fluctuate depending on the size of the task.

    How did you come to work with Fractl?

    One of their co-founders reached out to me via LinkedIn, and I agreed to meet up with them. During the meeting, they explained how their company works and what sets their services apart from their competitors. Their pitch resonated with me, so we decided to work with them.

    How much have you invested with them?

    Our annual spend is a little more than $100,000.

    What is the status of this engagement?

    We started working with Fractl in December 2015, and the partnership is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Protection 1 was originally one of the largest unknown security companies in the market, but Fractl has positioned our brand as a prominent thought leader in the security industry. Several reputable websites are mentioning our name and embedding our links in their content, as a result of Fractl’s link building strategies; their SEO tactics have generated similar success. We have also received a generous amount of media coverage for our brand and innovative products. Since we began working with Fractl, we've achieved record highs in key areas of our SEO program. Whether developing content or web tools, their deliverables are always high-quality. Fractl’s scope has evolved, but their success is consistent.

    How did Fractl perform from a project management standpoint?

    Working with them is similar to working with an internal stakeholder because they are genuinely invested in our business goals. Although nothing is guaranteed in the marketing world, Fractl has the perfect level of commitment to ensure that the outcome is as successful as possible. Their team is highly responsive to our needs and always available to speak with us in-person or via phone, email, and text. We also appreciate their flexibility with scheduling.

    What did you find most impressive about them?

    Their team came to us with exceptional ideas and a vast network of media contacts, which we were able to leverage and achieve outstanding results for our brand.

    Are there any areas they could improve?

    They have not disappointed us yet.

    Do you have any advice for potential customers?

    To get the most out of their services, we recommend giving Fractl as much creative freedom as possible. Restrictions will only yield limited results.  

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Content Marketing for HR Company

    "Their innovation and processes surrounding pitching and promotion are outstanding." 

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    June 2016 - Ongoing
    Project summary: 

    Fractl provides content marketing services including campaign construction, promotion, pitching, and creative development. They utilize a research-centric process and model data-supported best practices.

    The Reviewer
     
    10,000+ Employees
     
    Rochester, New York
    Digital Marketing Manager, HR Company
     
    Verified
    The Review
    Feedback summary: 

    Well-respected sites link and send traffic to Fractl’s campaigns, which perform consistently better than other work on the site. They’ve instituted a streamlined communication process and are constantly reinventing and optimizing their content promotion processes.

    BACKGROUND

    Please describe your company and your position there.

    I’m the digital marketing manager for an HR company. We offer SaaS technologies and platforms that provide small- and medium-sized business with payroll, HR, retirement, and insurance services. I’m responsible for the overall strategy and performance of our web properties.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Fractl?

    We were looking for data-driven content marketing services, as well as best practices for pitching and placing content.

    What were your goals for this project?

    We wanted to create more engaging content to increase our macro- and micro-conversions. We also aimed to drive traffic from third-party sources and secure coverage and links from authoritative sources.

    SOLUTION

    How did you select this vendor?

    They were recommended by Moz, an SEO marketing company. We narrowed our selection to three companies and ultimately decided on Fractl because they understood the real importance and emergence of content and SEO.

    Describe the scope of their work in detail.

    Fractl dove deep into our company and our current content efforts (providing guidance on best practices) and ultimately delivered a set number of campaigns, which resulted from in-depth ideation sessions based on our calendar and topics that would best resonate with our audience. They performed custom research and pulled available third-party data to develop their stories, build the creative elements, and deliver the final product.

    Now, Fractl builds a pitch list and strategy while developing the campaigns and then promotes their content after its published.

    What was the team composition?

    We’ve always had one or two main points of contact.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Fractl’s assets outperform other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

    How effective was the workflow between your team and theirs?

    Our points of contact facilitate work with their internal teams quite effectively.

    What did you find most impressive about this company?

    Their innovation and processes surrounding pitching and promotions are outstanding.

    Are there any areas for improvement?

    There aren’t any at this time.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      We get what we pay for.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Content Marketing for Software Tool

    "Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it."

    Quality: 
    4.5
    Schedule: 
    4.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Nov. 2015 - Ongoing
    Project summary: 

    Fractl is engaged on an ongoing basis to produce industry articles and blog pieces with the purpose of building valuable links and improving incoming online leads.

    The Reviewer
     
    11- 50 employees
     
    San Francisco Bay Area
    Marketing Manager, Software Tool
     
    Verified
    The Review
    Feedback summary: 

    Fractl is commended for producing articles that seem to be from industry insiders because of the in-depth product knowledge. Fractl's work has lead to more than 100 leads weekly.

    BACKGROUND

    Introduce your business and what you do there.

    We offer a software-as-a-service product helping people benchmark their performance against competitors and identify SEO [search engine optimization] opportunities. I am the senior marketing manager of the company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    Our business goals have changed a few times. Initially, we needed to increase brand awareness and link building.

    SOLUTION

    What was the scope of their involvement?

    Fractl has provided link-building work for our company, but we now focus more on lead generation and content creation. Fractl writes marketing blog posts for us, describing how our tools can be used in a best-practices context. Our content is optimized for organic searches.

    Fractl has provided some graphic design services, including header images, infographics, and screenshots of our product.

    How did you come to work with Fractl?

    I contacted 2 to 3 companies that I'd come across in time. We ran a test phase with them in order to see how each agency compared to the rest. Fractl was the easiest to work with and provided the best quality outcomes. Most agencies can have cookie-cutter approaches based on rigid questionnaires, but Fractl wasn't like that.

    How much have you invested with Fractl?

    Some of our blog posts are more complex than others are, and Fractl has done other, more ongoing work, but I can't provide exact figures.

    What is the status of this engagement?

    We started working with Fractl in October 2015. We signed up for a few campaigns initially, and restarted the work around 2 months ago [August 2016], when our budget allowed it. We have an ongoing relationship with Fractl and work on monthly projects.

    RESULTS & FEEDBACK

    Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

    Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.

    How did Fractl perform from a project management standpoint?

    Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.

    What did you find most impressive about Fractl?

    It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.

    Are there any areas Fractl could improve?

    Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.

    What tips or recommendations could you share that might increase the likelihood of success with Fractl?

    The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.

    4.5
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
      There have been times when Fractl didn't hit deadlines, but they are good at communicating when to expect things, and why something may be off schedule.
    • 4.5 Cost
      Value / within estimates
      Fractl always stuck to estimates, but they're a bit expensive. Because the quality is good, and because we don't have to spend much time with Fractl, the price is justified.
    • 4.5 Quality
      Service & deliverables
      When I read the material from Fractl, it sounds like it was written by someone who knows what they're talking about, which isn't always the case for agencies outsourcing writing.
    • 5.0 NPS
      Willing to refer
      I recommend them.
    Verification

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    Verification Level
    Bronze
    VERIFIED
    Business Entity
    Status
    Active
    Jurisdiction of Formation
    Florida
    ID
    P13000090627
    Date of Formation
    Nov 5, 2013
    Source
    Division of Corporations
    Last Updated
    Jan 30, 2019
    Payment & Legal Filings
    Bankruptcy
    No
    Tax Lien Filings
    0
    Judgement Filings
    0
    Collections Count
    0
    Last Updated
    Jan 17, 2019
    Client Reviews
    VERIFIED CLIENT REVIEWS
    3
    OVERALL REVIEW RATING
    4.8
    Source
    Clutch
    LAST UPDATED
    March 18, 2019