Fractl

BACKGROUND

Introduce your business and what you do there.

I work in marketing and communications for a financial services company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We recently launched a rebranding initiative to expand into consumer-facing wealth management. We’ve hired Fractl to help us become a household name with consumers. 

SOLUTION

What was the scope of their involvement?

We’ve contracted Fractl to provide data journalism campaigns and help us garner media placements in consumer publications. They also provide us with custom surveys, data, and content campaigns that are then pitched to media publications on our behalf. 

What is the team composition?

Fractl was a recommendation from another company. 

How did you come to work with Fractl?

We work with about six people. 

How much have you invested with them?

We’ve spent between $100,000–$200,000. 

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve been very pleased with the media outreach of the data journalism campaigns. Our survey results have been included in multiple consumer publications that we’ve been targeting. 

How did Fractl perform from a project management standpoint?

They deliver on time and within budget. 

What did you find most impressive about them?

The team is easy to work with and flexible with our schedules. Fractl has been accommodating to our unique businesses and processes. We’ve been impressed with their overall ability to generate media publications. 

Are there any areas they could improve?

There’s nothing we can come up with at this point. 

Do you have any advice for potential customers?

Give them as much information as possible. Let Fractl know what you’re trying to achieve and any special considerations for your business. Giving them more information at the beginning of the project will help minimize things that need to be changed later on. 

BACKGROUND

Introduce your business and what you do there.

I am the founder of an informational content blog and YouTube channel in the Home niche. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We hired Fractl to execute data journalism campaigns. We hired them because we thought it would be faster to hire a third party rather than hire someone internally and train them. We were also hoping to leverage Fractl’s previous relationships with journalists. Our engagement aimed to get top-tier websites to link back to our website. 

SOLUTION

What was the scope of their involvement?

Fractl completed our data journalism campaigns and provided tracking and analytics through their proprietary reporting system. The team went out and found topics that could be of interest to journalists and created a database around those topics. We then published the information on our website.

After the campaigns ended, Fractl contacted journalists at top-tier publishers and pitched the campaigns and the data they discovered to get a feature. Fractl was responsible for creating landing pages, delivering HTML files, custom images, and anything else that went along with the campaign. Our company then chose the campaigns that we thought had the most relevance and would have the most success. 

What is the team composition?

We worked with about 5–7 individuals. We collaborated most closely with the director of content marketing and the digital PR manager. 

How did you come to work with Fractl?

We found them through a Google search. We spoke to a few different providers to better understand the services they could provide and eventually decided to move forward with Fractl. 

How much have you invested with them?

We spent around $70,000. 

What is the status of this engagement?

We worked together between November 2022–July 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw an increase in website traffic by 80%; we can’t say that all of that was due to Fractl’s work, but we do think that their work contributed to it. They executed six campaigns, and one exceeded our expectations; however, they communicated early on the expectations we should have for the engagement, so we were satisfied with the services. We plan to engage with them in the future. 

How did Fractl perform from a project management standpoint?

The engagement took a little longer than expected, but that was not on Fractl’s end, and they were flexible with making that new timeline work. They did a great job with communication and were good at meeting deadlines. We had ongoing phone calls, and always communicated via email. 

What did you find most impressive about them?

The team was very upfront with setting expectations and was highly communicative.

Are there any areas they could improve?

We had to ask for some specific reporting to get more clarity around work, and it would have been nice to have that information upfront. 

Do you have any advice for potential customers?

Go in with the expectation that not every campaign will be effective. Nothing is guaranteed because the campaigns are highly dependent on the response of journalists.

BACKGROUND

Introduce your business and what you do there.

I’m a senior global marketing manager for a leading travel technology company. Although we’re based in the UK, we have a global business across many markets, especially in the US, the UK, and Singapore. We help 100 million travelers worldwide look for the best prices, mainly in flights but also hotels and car rentals. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We were looking for SEO services because we noticed a dip in our organic traffic in the US especially. Initially, we were unsure about what caused the drop. Although we knew there were a few reasons, we wanted to make sure before we tested approaches. 

SOLUTION

What was the scope of their involvement?

Fractl provides us with SEO services. They have created a strategy and now produce long-form content for us and work with our internal team to distribute it. 

What is the team composition?

We're primarily in contact with three teammates from Fractl. Aside from them, other teammates work on the project we don't directly interact with. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Nick (President) and Joe (Director of Content Marketing) have been instrumental in helping us. We appreciate how agile and forthcoming they are whenever we make a request. 

How did you come to work with Fractl?

When we were looking for service providers, all our teammates looked into their network, and we gathered 5–6 candidates to whom we applied selection criteria. Fractl was one of those references. They were a recommendation by a senior colleague who knew someone who had worked with Fractl.

How much have you invested with them?

For the initial six months, we paid them $60,000. 

What is the status of this engagement?

Our initial engagement lasted from July–December 2022. Since then, we've renewed our engagement with them for all of 2023, so our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Fractl is quick and flexible to change and move with us. We acknowledged our internal issues during our initial six-month contract, so we couldn't attribute much success to Fractl. One of the campaigns they created worked well and got us the desired results, but we couldn't move forward due to our internal ways of working.

Still, we see merit in all the work Fractl does. We appreciate their attitude and willingness to test and learn with us. Since the 2023 contract is ongoing, we don't have any metrics yet. 

How did Fractl perform from a project management standpoint?

Their project management is very efficient. They always deliver on time or ahead of time. 

What did you find most impressive about them?

Fractl's project management is excellent. While some third-party partners aren't that responsible with delivery, Fractl's delivery is spot-on. Their work is always well done, so we don't request many changes after they deliver. Their performance has inspired confidence in my immediate team and other teams within our company, so it was easy to renew their contract. 

Are there any areas they could improve?

They could report more to demonstrate success since that part was left mainly to us during the first six months. However, they may not have been able to create concrete reports due to the shifts and changes during that first period. Still, at the end of the six months, we would have liked to see a report with what they learned. 

Do you have any advice for potential customers?

Go for Fractl — they're a great company to test and learn. Their attitude and agility enable them to test SEO strategies and make suggestions. 

BACKGROUND

Introduce your business and what you do there.

We’re an e-commerce business that sells aftermarket automotive parts. I’m part of the digital marketing team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We needed help with content creation.

SOLUTION

What was the scope of their involvement?

Fractl provides us with content marketing services. They first give us a few different topics for content, and then we choose the one that we like the most. After that, they start creating the content, including all of the necessary creative assets. The deliverables are 5–6 pieces of content.

What is the team composition?

We’re in contact with 3–4 people from their team, including their content marketing director who serves as our main point of contact.

How did you come to work with Fractl?

We found out about Fractl through a recommendation.

How much have you invested with them?

We’ve spent around $50,000–$60,000 so far.

What is the status of this engagement?

We started working with Fractl in October 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Fractl’s work has had a positive impact on our business. The blogs they’ve created have been pickup by various news outlets and well-received by the general public. As a result, we’ve been getting more coverage.

How did Fractl perform from a project management standpoint?

They always meet their deadlines. We typically communicate via email, and they track tasks using Google Sheets.

What did you find most impressive about them?

The other vendors we’ve partnered with in the past would usually take workarounds to complete our goal, thus compromising the value of their work. But this hasn’t been the case with Fractl — their approach really provides us value and real coverage.

Are there any areas they could improve?

I can’t think of anything that Fractl could improve on.

Do you have any advice for future clients of theirs?

Make sure to follow Fractl’s advice. They’re good at drafting ideas that get coverage and suggesting content topics that do well.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager at Electric AI. I’m in charge of website optimization, driving traffic to our site, and converting that traffic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We wanted to get our brand more exposure on the internet. We had decent word-of-mouth marketing, but we wanted to be associated with a broader range of more authoritative sites.

SOLUTION

What was the scope of their involvement?

We hired Fractl to create content for our website and acquire backlinks. Initially, I told Fractl what we were looking for and what our company does and met with their team to set goals. Our industry, IT and general technology, is broad and busy, so it’s difficult to get traffic and notoriety. Fractl pitched several ideas of content they wanted to produce for us, and we figured out what would be good for our brand and interesting enough for others to pick it up.

Fractl conducted research and surveys, then generated infographics, blogs, and reports to publish to our WordPress site, which they had access to. Then, they pitched this content to high-authority publications in the hopes of getting an exclusive feature posted, resulting in backlinks to our site. One example was a report that Fractl created about which entity gives the best advice: TikTok, AI, or an IT expert. Various technology websites and local news organizations posted about this. Fractl also created a post about a music-streaming platform. When publications requested a quote, Fractl would put one together and send it to us for our approval.

They offered a service that was a bit different, which involved coming up with a story related to our business that capitalized on a trending news topic. When the spy balloon was floating around, Fractl created a report for us about Americans’ concern for the nation’s cybersecurity. We do cybersecurity work, and the spy balloon caused fear around cybersecurity vulnerabilities, so they pitched this post to the press.

What is the team composition?

We mainly talked to Kristin (Coo-Founder & SVP of Creative) about reporting and the partnership generally. We also worked closely with Kyler (Sr Digital PR Strategist), who made sure the right publications were being contacted, and the partnership was going smoothly. Joe (Director of Content Marketing) helped design the web posts. Aditya (Data Journalism Lead) also helped put together the web content.

How much have you invested with them?

We spent $60,000 for a six-month engagement.

What is the status of this engagement?

The partnership formally began in late November 2022, and our engagement ended in May 2023.

How did you come to work with Fractl?

Fractl was highly recommended to me by a colleague.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Fractl’s help, we gained over 100 new backlinks, which was an impressive metric. Our domain authority for our website rose by 1–2 points. We also saw an improvement in organic and general site traffic. We were really happy with the results and the backlinks.

Fractl asked the right questions and had good relationships with many publications, which was a huge advantage. It was hard to get the attention of publications, so Fractl’s connections were helpful. Their post about TikTok, AI, and IT experts was good for our brand and generated a lot of buzz and high-authority backlinks. Fractl’s content got us mentioned in PCMag and Yahoo Finance.

How did the company perform from a project management standpoint?

The team was really communicative and made sure the partnership went smoothly and was on track. We almost always communicated via email, which we told them was the best method when they asked us. We also met over Zoom 2–3 times. 

They used a Google Sheets tracker to manage the project, which was different than our usual Asana system but worked fine.

What did you find most impressive about them?

One of their biggest strengths was conducting surveys and finding buzzworthy data. We didn’t have a data science team, so we lacked the bandwidth to do this. Fractl conducted research and pitched it really well to legitimate, high-authority publications, which can be tough.

Are there any areas they could improve?

I could’ve used more communication at the beginning of the engagement to let me know how the content production was going. 

Do you have any advice for future clients of theirs?

I’d recommend giving Fractl as much information as you can when crafting the ideas to pitch. Also, give Fractl the space to be creative. There were some posts that I wasn’t sure would do well, but I trusted Fractl, and they did well. It’s also important to be agile with Fractl’s communication and respond quickly when they need you to. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth strategy for a digital media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We needed more backlinks from high-quality news publishers.

SOLUTION

What was the scope of their involvement?

Fractl provides us with SEO services. They’re helping us acquire more high-quality backlinks.

What is the team composition?

We’re not sure, but we have two main points of contact from their side; one of them is the co-founder.

How did you come to work with Fractl?

We found them through a Google search.

How much have you invested with them?

We’ve spent about $50,000 on their services so far.

What is the status of this engagement?

We started working with them in April 2022, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Fractl, we’ve secured 250 high-quality backlinks, which is an impressive achievement from a quantitative perspective.

How did Fractl perform from a project management standpoint?

They’ve done a good job of meeting our deadlines. For tracking tasks, we use Google Sheets. For communication, we interact via Google Meet.

What did you find most impressive about them?

We’ve been very impressed with the results they’ve delivered. We’re getting the most impactful outputs in terms of the links they’ve secured and the sites that they’re getting placed on.

Are there any areas they could improve on?

No, they’ve been delivering on their promises.

Do you have any advice for potential customers?

Clearly specify what you need from them and be open to new ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the director of outreach for Quote, a lead generation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We hired them to do data research.

SOLUTION

What was the scope of their involvement?

Fractl provided data research, content creation, and SEO services for us. They created data sets, published them on our site, and then did link building for that content. The team would create a data set, then present us with a study idea. If we liked the proposal, we worked with them to see which site it would be best for. 

From here, they created graphics, charts, and a report. Once that was ready, they would publish the article on our WordPress site. When the article was live, they advertised it and did marketing to get links back to our website. They posted about 20 featured articles. 

What is the team composition?

We worked with about five teammates from Fractl, including marketing managers, SEO managers, content creators, researchers, and writers. 

How did you come to work with Fractl?

We found them through research and had some contacts on their side. 

How much have you invested with them?

We spent about $60,000. 

What is the status of this engagement?

We worked with them from February–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For each article they published, Fractl got an average of 10 backlinks with a domain authority (DA) average score of 40. Overall, they met our expectations. 

How did Fractl perform from a project management standpoint?

They were very good at project management, meeting deadlines, staying on budget, and communication. We communicated via video chats, emails, and phone calls, and we used Google Docs and Google Sheets as project management tools. 

What did you find most impressive about them?

Fractl was very professional, and their data research, studies, and graphics were all excellent. 

Are there any areas they could improve?

They could have built more links, and the links should have had a higher DA score. 

Do you have any advice for potential customers?

Require a minimum number of links and minimum DA score before starting your agreement with Fractl.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at resulta, an advertising company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We needed help with our PR.

SOLUTION

What was the scope of their involvement?

The partnership kicked off when we gave Fractl our website and brief information. Fractl now helps us create digital PR efforts for our customers; our PR projects are meant to generate organic backlinks to our site. They analyze topics that will be attractive to journalists and bring us ideas that we discuss and provide input on.

Once we have the final idea, Fractl executes it. They conduct surveys, create articles, infographics, and everything related to the finalized ideas. Once the article is done, we publish it on our site, and they conduct outreach to acquire backlinks.

What is the team composition?

I've been in discussions with different people from their company, but the account manager is my main point of contact. 

How much have you invested with them?

We've done more than 10 projects with them, and each project was at least $10,000, for a total of $100,000. 

What is the status of this engagement?

Our ongoing engagement began in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Usually, we measure the results by the traffic we receive on the articles that Fractl generates. Specifically, our KPI is the number of backlinks we're acquiring — we've seen significant traffic increases. 

How did Fractl perform from a project management standpoint?

Fractl is good at meeting deadlines. However, communication is a 4 out of 5 because, sometimes, they're slow to respond. Our communication is via emails and phone calls, and Fractl provides reports that they then present on. 

What did you find most impressive about them?

They bring good ideas every time we have brainstorming discussions.

Are there any areas they could improve?

Last year, I felt the team wasn't large enough for the project we wanted to execute, but they've made changes this year. We're going to give them time to expand their resource pool. They're also planning ahead, increasing communication to improve the partnership.

Do you have any advice for potential customers?

I recommend them to anyone who would like to generate backlinks and brand awareness with nice pieces of content made for backlink creators.

BACKGROUND

Introduce your business and what you do there.

I’m the senior global SEO manager for McAfee. I’ve been doing SEO for 20 years and was formerly an SEO manager at Walmart. Also, I’ve done SEO at Apple and many other Silicon Valley tech startup companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We had gaps with our competitors — they ranked with content we didn’t have. We needed help with content expansion, particularly SEO-optimized content that will rank well and get good quality backlink opportunities.

SOLUTION

What was the scope of their involvement?

Our partnership with Fractl was focused on content creation. Our main relationship was on an identity theft article as a link-building exercise. Fractl developed over 40 articles around identity protection. They were fully optimized and had excellent quality content, research, and background to look for keyword opportunities with high search volume and content caps on our website.

What is the team composition?

We had 3–4 people working with us, including an account manager, a creative person, a content manager, and copywriters. Sometimes they had several people involved in the meetings, depending on which part of the relationship we were at, whether it was an ideation session, delivering articles, or reviewing the following content. Nick (President) joined the calls often, but they were mainly run by Meg (Director of Client Services), Andrea (Director of Content), and Nick.

How did you come to work with Fractl?

Someone in my previous company referred them to me. I tried them out and had a wonderful experience. When I joined McAfee and was tasked with finding a good SEO content organization to grow our backlink profile and increase our global content footprint to generate the most traffic we could, Fractl was my first choice. I like to choose vendors that have proven to work well with my team and deliver results.

How much have you invested in them?

The total cost for the agreement was $120,000.

What is the status of this engagement?

We started working with them in December 2021. We signed a six-month contract, and the project was just completed in July 2022. At McAfee, we have to create an ROI statement to renew vendors, and we’re trying to negotiate another deal. I’ll go back to upper management to continue content generation with them. We look forward to continuing our relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Despite the short period of six months working together, we’re already seeing an increase in organic traffic. Some articles have gone viral and gotten hundreds of backlinks from major publications. It’s working out perfectly and is exactly what we expected — we knew they had the best quality content and link acquisition in the business.

McAfee reviews all the content, and we’ve seen over a 15,000 click improvement in traffic over a month from the content we’ve generated. In general, we have excellent feedback about them — hundreds of backlinks are already generated from published articles. 

Moreover, they developed an identity theft strategy of a network of content. McAfee is known as an antivirus company, and now we’re just breaking into the identity theft protection space. The identity theft protection that they generated has proven to raise our product page for identity theft protection with many pages of ranking improvement. It fluctuates, but they did an exceptional job on the SEO research of each article. It was so well thought out that I rarely had to give any recommendations other than choosing the topics they’d work on. I was super impressed; they produced stellar work.

Overall, the partnership was very successful, and everyone on our team agreed. Anyone at McAfee would say that our relationship with Fractl was one of the best we’ve had. Everything is showing proof of increased traffic. We see the backlinks and publications popping up with links to our site, as well as the traffic coming in. We highly recommend them; we only have great things to say about them.

How did Fractl perform from a project management standpoint?

Project management was always flawless. We had weekly meetings to go over the status and updates on what articles were in production and what was coming up. They always attended the meetings on time and had great ideation sessions. Also, they were diligent and prepared. Fractl had an incredible organization and excellent reporting.

They were a well-oiled machine; Fractl knew how to do it right the first time.

We had a Slack channel and used email and Google Docs. We had many shared documents on all the different content organized by status and links, which were well put together.

What did you find most impressive about them?

They were a wonderful team to work with. Fractl was one of those vendors we didn’t have to worry about. We’ve had several problems with other vendors, but Fractl was our favorite one by far. We had zero issues with them, and they always exceeded expectations. We have the best things to say about them because their work was of the highest quality. Whenever we used other resources to do copywriting, even some of our internal consultants, it just wasn’t the same.

One of their key strengths was that they were always ahead of us with the production, emails, updates, and reviews. We were impressed with their delivery speed and quality. We didn’t go back and forth with many edits, problems, or mistakes. They put a lot of effort into it, which showed in our smooth relationship. With other vendors, we have to go back and forth 50 times to fix everything, but that wasn’t the case here. Working with Fractl was a pleasure.

Are there any areas they could improve?

No, I honestly can’t think of anything that would’ve improved the relationship. We were impressed that they delivered 40 articles in six months. Every single one was high quality; we were pleased with our relationship.

Do you have any advice for potential customers?

You can implement the content yourself if you have a WordPress blog or a specific type of platform. I wish my company would’ve let them do their own implementation because publishing it ourselves slowed us down. They offered to do it for us, but McAfee didn’t feel comfortable giving that access. In my previous company, they allowed it, and Fractl did a fantastic job. It made things go even faster.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of an SME loan brokerage, and we provide funding to businesses nationwide. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We were trying to improve our SEO efforts and increase our Google rankings for relevant keywords within our business. 

SOLUTION

What was the scope of their involvement?

We reached out to Fractl a year ago, and they sent out a scope of work and proposal. From there, they’ve created custom content that they pitch to different publishers, so we can get backlinks. They’ve also given us recommendations for our existing website content and pages and created new content for the site. 

Notably, Fractl has come up with a piece of content that talked about states that are most favorable for women-owned businesses. That article resonated well with different publishers across the country and got picked up by various websites, including CNBC. As a result, we’ve been featured on TV. 

We’ve been working closely with Fractl’s team throughout the partnership. We have final approval and oversight with all their suggestions for our keyword research and campaigns. Nonetheless, we’ve gone ahead with all their recommendations. 

What is the team composition?

We’ve worked with 5–6 people, including our main point of contact, an outreach team leader, a keyword specialist, a content specialist, and a data analyst. 

How did you come to work with Fractl?

My CMO found them.

How much have you invested with them?

We’ve spent about $125,000 so far. 

What is the status of this engagement?

We’ve been working together since August 2021, and our relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our domain authority has improved, and we’ve also seen an increase in online inquiries and closed deals. 

How did Fractl perform from a project management standpoint?

Fractl has met all their deadlines, stayed on budget, and hit all their major KPIs. We track their work using Google Sheets and communicate through Slack. 

What did you find most impressive about them?

We’re impressed with the thoroughness and detailedness of the content Fractl creates.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Communicate often and voice any concerns that you have. Fractl is very receptive and take everything that you want into consideration. They’re also very collaborative, so just be vocal.