Creating the most engaging experiences on the web

Bronze
VERIFIED

Fractl is a full-service digital marketing agency that specializes in content development, search engine optimization, digital pr, organic traffic and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth.

 

As a boutique agency, we’re nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results.

 

We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends.

 

Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.

 
Undisclosed
 
Undisclosed
 
50 - 249
 Founded
2012
Show all +
Delray Beach, FL
headquarters
other locations
  • Round Foundry Media Centre, Foundry Street
    Leeds LS115QP
    United Kingdom
  • Denver
    United States
  • San Diego, CA
    United States

Portfolio

Key clients: 

DirecTV, Discover, Auto Nation, Fanatics, Porch, Superdrug, Paychex, Indeed, and many more.

How We Earned 3 Million Views, 1 Million Shares, & 600 Placements With A Single Campaign

The idea was simple: We asked graphic designers from 18 countries around the world to Photoshop the same model’s body by making her more attractive according to their country’s beauty standards. By expanding the scope to an international level, we revealed that the pressures of unrealistic beauty standards are felt on a global scale – and this ignited an emotional response felt around the web:

  • Nearly 600 pickups, including initial placements with BuzzFeed and The Huffington Post
  • Extensive international coverage, including Business Insider Australia, CNN Espanol, six additional versions of The Huffington Post , and even a spot on a Canadian morning show   
  • More than 3 million views from the BuzzFeed feature alone
  • Close to 1 million social shares, with nearly 20 percent coming from on-site shares
  • Celebrity endorsements, including Sofia Vergara and Lil Wayne...

Recovery Brands 3-Year Case Study

Recovery Brands came to Fractl at an early stage of their business, needing help with a new site focused on empowering people and their families in their recovery from addiction. The site needed more traffic, more authority, and more social media attention. We provided all of that and more, helping them stand out in a highly competitive niche. Our results in the first year were astounding:

  • 1,100% increase in organic traffic
  • 1,200 featured stories for a single campaign 
  • More than 4 million views on the client's site 

But we didn’t stop there…Over three years we created and promoted 90+ campaigns that aligned with the client’s core brand mission. Results: 

  • 12,500+ featured stories
  • 1.2 million social shares
  • 400,000+ total Domain Authority of sites featuring campaigns 

View the full case study...

Sapio App Case Study: How We Earned a 3,072% Spike in Weekly App Installs

When we launched our dating app, Sapio, we knew getting into the heads of our target audience would be a crucial, ongoing process.

But the effort paid off.

In this user acquisition case study, we’ll explain how our strategy led to a 3,072% increase in weekly app installs in just five weeks.

View the full case study here: https://www.frac.tl/portfolio-item/user-acquisition-case-study/

Fanatics 6 Month Engagement Case Study

Our partnership with online sports merchandise retailer Fanatics focused on re-launching the We Are Fanatics blog and growing it into a popular destination for sports fans. Primary goals included building their audience, attracting media coverage, and increasing brand awareness.

Our strategy mixed on-site content and off-site promotions with an emphasis on content designed to boost audience engagement. After more than 50 completed campaigns, 6-month results included:

  • Features on popular sites like USA TodayMSN, and The Score
  • 1,100% increase in organic search traffic
  • 230% increase in the number of ranking keywords

View the full case study here: http://www.frac.tl/portfolio-item/fanatics-6-month-engagement-case-study/

Reviews

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Content Marketing for HR Company

"Their innovation and processes surrounding pitching and promotion are outstanding." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2016 - Ongoing
Project summary: 

Fractl provides content marketing services including campaign construction, promotion, pitching, and creative development. They utilize a research-centric process and model data-supported best practices.

The Reviewer
 
10,000+ Employees
 
Rochester, New York
Digital Marketing Manager, HR Company
 
Verified
The Review
Feedback summary: 

Well-respected sites link and send traffic to Fractl’s campaigns, which perform consistently better than other work on the site. They’ve instituted a streamlined communication process and are constantly reinventing and optimizing their content promotion processes.

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing manager for an HR company. We offer SaaS technologies and platforms that provide small- and medium-sized business with payroll, HR, retirement, and insurance services. I’m responsible for the overall strategy and performance of our web properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractl?

We were looking for data-driven content marketing services, as well as best practices for pitching and placing content.

What were your goals for this project?

We wanted to create more engaging content to increase our macro- and micro-conversions. We also aimed to drive traffic from third-party sources and secure coverage and links from authoritative sources.

SOLUTION

How did you select this vendor?

They were recommended by Moz, an SEO marketing company. We narrowed our selection to three companies and ultimately decided on Fractl because they understood the real importance and emergence of content and SEO.

Describe the scope of their work in detail.

Fractl dove deep into our company and our current content efforts (providing guidance on best practices) and ultimately delivered a set number of campaigns, which resulted from in-depth ideation sessions based on our calendar and topics that would best resonate with our audience. They performed custom research and pulled available third-party data to develop their stories, build the creative elements, and deliver the final product.

Now, Fractl builds a pitch list and strategy while developing the campaigns and then promotes their content after its published.

What was the team composition?

We’ve always had one or two main points of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fractl’s assets outperform other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

How effective was the workflow between your team and theirs?

Our points of contact facilitate work with their internal teams quite effectively.

What did you find most impressive about this company?

Their innovation and processes surrounding pitching and promotions are outstanding.

Are there any areas for improvement?

There aren’t any at this time.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    We get what we pay for.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for Software Tool

"Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2015 - Ongoing
Project summary: 

Fractl is engaged on an ongoing basis to produce industry articles and blog pieces with the purpose of building valuable links and improving incoming online leads.

The Reviewer
 
11- 50 employees
 
San Francisco Bay Area
Marketing Manager, Software Tool
 
Verified
The Review
Feedback summary: 

Fractl is commended for producing articles that seem to be from industry insiders because of the in-depth product knowledge. Fractl's work has lead to more than 100 leads weekly.

BACKGROUND

Introduce your business and what you do there.

We offer a software-as-a-service product helping people benchmark their performance against competitors and identify SEO [search engine optimization] opportunities. I am the senior marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

Our business goals have changed a few times. Initially, we needed to increase brand awareness and link building.

SOLUTION

What was the scope of their involvement?

Fractl has provided link-building work for our company, but we now focus more on lead generation and content creation. Fractl writes marketing blog posts for us, describing how our tools can be used in a best-practices context. Our content is optimized for organic searches.

Fractl has provided some graphic design services, including header images, infographics, and screenshots of our product.

How did you come to work with Fractl?

I contacted 2 to 3 companies that I'd come across in time. We ran a test phase with them in order to see how each agency compared to the rest. Fractl was the easiest to work with and provided the best quality outcomes. Most agencies can have cookie-cutter approaches based on rigid questionnaires, but Fractl wasn't like that.

How much have you invested with Fractl?

Some of our blog posts are more complex than others are, and Fractl has done other, more ongoing work, but I can't provide exact figures.

What is the status of this engagement?

We started working with Fractl in October 2015. We signed up for a few campaigns initially, and restarted the work around 2 months ago [August 2016], when our budget allowed it. We have an ongoing relationship with Fractl and work on monthly projects.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.

How did Fractl perform from a project management standpoint?

Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.

What did you find most impressive about Fractl?

It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.

Are there any areas Fractl could improve?

Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.

What tips or recommendations could you share that might increase the likelihood of success with Fractl?

The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    There have been times when Fractl didn't hit deadlines, but they are good at communicating when to expect things, and why something may be off schedule.
  • 4.5 Cost
    Value / within estimates
    Fractl always stuck to estimates, but they're a bit expensive. Because the quality is good, and because we don't have to spend much time with Fractl, the price is justified.
  • 4.5 Quality
    Service & deliverables
    When I read the material from Fractl, it sounds like it was written by someone who knows what they're talking about, which isn't always the case for agencies outsourcing writing.
  • 5.0 NPS
    Willing to refer
    I recommend them.
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Florida
ID
P13000090627
Date of Formation
Nov 5, 2013
Source
Division of Corporations
Last Updated
Jan 30, 2019
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
0
Judgement Filings
0
Collections Count
0
Last Updated
Jan 17, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
2
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
September 14, 2018