Creating the most engaging experiences on the web

GOLD VERIFIED

Fractl is a full-service digital marketing agency that specializes in content development, search engine optimization, digital pr, organic traffic and lead generation with a strong focus on viral marketing as it relates to SEO, rankings, and online growth.

 

As a boutique agency, we’re nimble and efficient. Our team is a collection of world-class marketers from Fortune 100s, venture-backed startups, and bootstrapped agencies. We use big content to help brands connect with large audiences, deliver inbound traffic, and increase search visibility. Our emotionally resonant campaigns deliver quantitative results.

 

We employ a highly talented group of programmers, writers, technical search engine talent, graphic designers, project managers, and creative thinkers who are at the forefront of the latest industry trends.

 

Our mission is to produce the most engaging and impactful human experiences on the web – one client, campaign, and domain at a time.

 
$10,000+
 
Undisclosed
 
50 - 249
 Founded
2012
Show all +
Delray Beach, FL
headquarters
other locations
  • Round Foundry Media Centre, Foundry Street
    Leeds LS115QP
    United Kingdom
  • 1541 Ocean Avenue
    Santa Monica, CA 90401
    United States
  • San Diego, CA
    United States

Portfolio

Key clients: 

DirecTV, Discover, Auto Nation, Fanatics, Porch, Superdrug, Paychex, Indeed, and many more.

How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year Image

How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year

From on-brand topics to tangential content, home improvement networking website Porch.com's willingness to pursue topics that would engage the masses led to significant gains in high-authority press mentions, earning over 3,500 individual press mentions and nearly 38,000 social shares. Our work resulted in brand mentions for Porch with TV programs like CNBC’s digital show Make It and The View. We also secured 23,000+ additional

visitors to Porch's site. You can learn more about the work we completed for Porch here: https://www.frac.tl/work/content-marketing-case-studies/porch/
How We Earned 3 Million Views, 1 Million Shares, & 600 Placements With A Single Campaign Image

How We Earned 3 Million Views, 1 Million Shares, & 600 Placements With A Single Campaign

The idea was simple: We asked graphic designers from 18 countries around the world to Photoshop the same model’s body by making her more attractive according to their country’s beauty standards. By expanding the scope to an international level, we revealed that the pressures of unrealistic beauty standards are felt on a global scale – and this ignited an emotional response felt around the web: Nearly 600 pickups, including

initial placements with BuzzFeed and The Huffington Post Extensive international coverage, including Business Insider Australia, CNN Espanol, six additional versions of The Huffington Post , and even a spot on a Canadian morning show    More than 3 million views from the BuzzFeed feature alone Close to 1 million social shares, with nearly 20 percent coming from on-site shares Celebrity endorsements, including Sofia Vergara and Lil Wayne In less than a week, the campaign earned placements with The New York Times, Yahoo, Mashable, Bustle, Mic, Business Insider, Gizmodo, Marie Claire, E! Online, and The Telegraph View the full case study here: https://www.frac.tl/portfolio-item/campaign-case-study-perceptions-of-pe...
Recovery Brands 3-Year Case Study Image

Recovery Brands 3-Year Case Study

Recovery Brands came to Fractl at an early stage of their business, needing help with a new site focused on empowering people and their families in their recovery from addiction. The site needed more traffic, more authority, and more social media attention. We provided all of that and more, helping them stand out in a highly competitive niche. Our results in the first year were astounding:

  • 1,100%
increase in organic traffic
  • 1,200 featured stories for a single campaign 
  • More than 4 million views on the client's site 
  • But we didn’t stop there…Over three years we created and promoted 90+ campaigns that aligned with the client’s core brand mission. Results: 

    • 12,500+ featured stories
    • 1.2 million social shares
    • 400,000+ total Domain Authority of sites featuring campaigns 

    View the full case study here: https://www.frac.tl/portfolio-item/content-marketing-case-study-recovery...

    Fanatics 6 Month Engagement Case Study Image

    Fanatics 6 Month Engagement Case Study

    Our partnership with online sports merchandise retailer Fanatics focused on re-launching the We Are Fanatics blog and growing it into a popular destination for sports fans. Primary goals included building their audience, attracting media coverage, and increasing brand awareness. Our strategy mixed on-site content and off-site promotions with an emphasis on content designed to boost audience engagement. After more than 50

    completed campaigns, 6-month results included: Features on popular sites like USA Today, MSN, and The Score 1,100% increase in organic search traffic 230% increase in the number of ranking keywords View the full case study here: http://www.frac.tl/portfolio-item/fanatics-6-month-engagement-case-study/
    SEO, Content Strategy Overhaul Delivers Rapid Results for NVISIONCenters.com Image

    SEO, Content Strategy Overhaul Delivers Rapid Results for NVISIONCenters.com

    Through content analysis and research, we determined that there was ample opportunity to capture a significant chunk of organic traffic through content creation alone.

    Our objective was to create a breadth of expansive and highly informational content that provides more value to users than anything else currently on the web. Producing a mix

    of general informational topics alongside highly valuable and “high-intent” content, we targeted customers that were at different stages of the buyer journey. 

    We increased organic traffic for NVISION by 436% and increased conversions by 42%.

    You can review our 5-month case study in its entirety here: https://www.frac.tl/work/content-marketing-case-studies/

    Sapio App Case Study: How We Earned a 3,072% Spike in Weekly App Installs Image

    Sapio App Case Study: How We Earned a 3,072% Spike in Weekly App Installs

    When we launched our dating app, Sapio, we knew getting into the heads of our target audience would be a crucial, ongoing process. But the effort paid off. In this user acquisition case study, we’ll explain how our strategy led to a 3,072% increase in weekly app installs in just five weeks. View the full case study here: 

    Reviews

    Sort by

    PR & Content Marketing for Financial Education Company

    "I’m most impressed by how quickly their team built domain expertise."

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    Aug. 2019 - Ongoing
    Project summary: 

    Fractl developed a content marketing strategy for a financial education company. They ideate, create, and promote content including surveys to secure links to the website. They also guided website design.

    The Reviewer
     
    1-10 Employees
     
    Boston, Massachusetts
    CEO, Financial Education Company
     
    Verified
    The Review
    Feedback summary: 

    The team’s deliverables generated links in notable publications and facilitated a 40% increase in website traffic month over month. Their responsiveness and diligent reporting ensure transparent collaboration. Fractl efficiently developed industry expertise to ensure a valuable partnership.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the CEO of a financial education company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    We hired Fractl to help us produce high-quality content with an eye towards building a good reputation with search engines — basically Google.

    SOLUTION

    What was the scope of their involvement?

    Fractl came up with a framework for the types of content that we should develop. They ideated on topics and then hired writers and editors to produce the content. And then also, they published that content to our website.

    In addition to those responsibilities, they produce surveys on topics that are relevant to our company and audience. Once their team finalizes the surveys, they analyze the data and reach out to editors. The goal is to get them to use our and link back to our site. Their efforts focus on SEO initiatives.

    Their team also advised us on how to structure our website. They provided guidance on how to structure and organize our content to provide a good UX.  

    What is the team composition?

    We’ve worked with probably 6–7 people but mostly communicate with our account lead and a PR specialist.

    How did you come to work with Fractl?

    We found them through word of mouth. A friend of mine has a company that engaged Fractl and recommended them.

    How much have you invested with them?

    We’ve spent about $275,000 on their services so far.

    What is the status of this engagement?

    We started working together around August 2019, and their work’s ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We launched the site in January, so our traffic is still low. But we receive hundreds of visitors a day, which is attributable to Fractl’s indexed content. All of our traffic’s organic. Our month over month growth is around 40%, so we're growing nicely. We’ve also had our survey data mentioned in 25–30 articles published by reputable news outlets.

    How did Fractl perform from a project management standpoint?

    We set up Slack channels to communicate with Fractl. We meet with them once a week. We use Google Sheets to keep track of the project. Those tools work well for us. 

    They’re responsive to questions and follow-ups. Their team keeps our status report up to date. At any time, I can go to that report and see the status of various parts of the project. I have visibility into their work as well as confidence that they’ll respond to my questions and concerns.

    What did you find most impressive about them?

    I’m most impressed by how quickly their team built domain expertise. Our business is related to education finances, which is a technically nuanced industry. It’s difficult to fake your way through content on that topic and it’s important to us that our content’s solid, accurate, and up to date. Other writers and editors didn’t come up to speed as fast as the Fractl team. When they submit content, I’m confident that it will be of a high caliber and demonstrate a deep understanding of our industry.

    Are there any areas they could improve?

    Their services are expensive but worth it. They’re fairly fast, but as a client, I wish we could go faster.

    Do you have any advice for potential customers?

    I would advise potential clients to review a sample of their work. They could also agree to a short initial engagement to evaluate their outputs. Based on that experience, both parties will have a better understanding of how to structure a longer-term engagement. We didn’t do that, and it worked out well. But it would’ve been great to know from the get-go that their team had the ability to write authoritatively about our industry.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Content Marketing for B2B Service Co

    "Fractl’s able to get high-quality mentions of our business and content on reputable sites."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    4.0
    Willing to refer: 
    4.0
    The Project
     
    Confidential
     
    Oct. 2019–Apr. 2020
    Project summary: 

    Fractl developed a content marketing strategy to expand a digital presence for a B2B service company. Following research, the team developed a variety of content to then promote to support these efforts.

    The Reviewer
     
    11- 50 Employees
     
    Austin, Texas
    Senior Marketing Manager, B2B Service Co
     
    Verified
    The Review
    Feedback summary: 

    Fractl implemented effective content marketing campaigns that secured brand mentions in significant online publications. The team managed the project effectively, providing regular reports and producing timely deliverables. Their strategic expertise enables continued collaboration.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I'm a senior marketing manager for a B2B service company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    We were looking to gain more visibility online for our business.

    SOLUTION

    What was the scope of their involvement?

    Fractl helped us conduct surveys and research as well as create and promote content. First, they strategized the type of content that would be successful and aligned with our strategies. Their team then strategized around how they would research, build, and promote that content. The Fractl team created infographics, visuals, and copy. Then, they published that content to our blog and promoted it.

    What is the team composition?

    I specifically worked with one point of contact. During the kickoff phase, more individuals joined our calls. After that, it turned into biweekly calls between the account lead and me.

    How did you come to work with Fractl?

    A colleague had experience with them and heard good things about their work. We then set up the exploration phase.

    What is the status of this engagement?

    This was a six-month engagement.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We noticed a notable volume of mentions to our business that was attributed to their content. The volume was slightly lower than what we hoped to capture. However, when they picked up a promotion, it was often sizable. These mentions came from reputable publishers.

    How did Fractl perform from a project management standpoint?

    Once Fractl understood our services, their project management was great. Their team created weekly reports that we received on Monday mornings. I enjoyed speaking and strategizing with their project lead. They often delivered on deadline.

    What did you find most impressive about them?

    Fractl’s able to get high-quality mentions of our business and content on reputable sites. It was almost a guarantee that they would be able to get those mentions, which was nice.  

    Are there any areas they could improve?

    I can't think of any ways they should improve.

    Do you have any advice for potential customers?

    Ensure that their Fractl’s services align with what you want to accomplish for your business.

    4.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 4.0 NPS
      Willing to refer

    Content Marketing Services for Startup Studio

    “They don’t just complete the deliverables; they see our success as their success and want us to do well.”

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    Feb. 2020 - Ongoing
    Project summary: 

    Fractl uses data analytics to support content marketing efforts. They conduct research, write, design, and edit content for a startup studio.

    The Reviewer
     
    11- 50 Employees
     
    San Francisco, California
    Head of Organic Growth, Business Startup Studio
     
    Verified
    The Review
    Feedback summary: 

    Fractl’s work has been featured on many national news platforms. On top of that, their work has been referenced as expert reports. A dedicated partner, they’re committed to delivering high-quality work. They’re collaborative and work closely with their partners through brainstorming sessions.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    We’re a startup that focuses on rapidly scaling businesses from concept to international consumption. My role is head of organic growth, which is focused on direct traffic visitors and their site experience across the business portfolio. My role is head of organic growth, which is focused on direct traffic visitors and their site experience across the business portfolio.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    They support content marketing. Fractl is at the juncture between data analytics and resources with strong writing and design that can be customized to fit into any of our portfolio companies.

    SOLUTION

    What was the scope of their involvement?

    We use them across two of our companies right now and are able to see the consistency with the same strengths. It’s really inspiring. They provide a full stable of writing, design, and editing talent as well as economic research.

    What is the team composition?

    I have two points of contact, and they bring in a few other individuals on the team if needed.

    How did you come to work with Fractl?

    I was researching content marketing companies and examined what people assessed them on and what they offered. We were aligned on their core competencies and what my focus has been. We want to support the main funnel. The way they set up their firm was aligned with how I view website growth.  

    How much have you invested with them?

    We’ve spent about $200,000 over the course of the project.  

    What is the status of this engagement?

    We started working together in February 2019 and it’s ongoing. We just renewed our contract.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    It has been fantastic. We’ve earned external placements and have been featured on news sites. Their long-form articles have been referenced as expert reports by FOX, MSNBC, The Atlantic, and POLITICO. With that, there has been steady uphill growth for organic content marketing channels.

    How did Fractl perform from a project management standpoint?

    I would give them a 10 out of 10. I see them as a true partner. I work with many different vendors, and they’re the only team I consider partners. From their communication, availability, and willingness to see the business do better, they’re deeply entrenched with the performance of our business. They don’t just complete the deliverables; they see our success as their success and want us to do well.

    What did you find most impressive about them?

    They click with communication. They understand that I might not be able to respond to them that day, but I will get there when I can. Whenever we need to have a conversation, they’re readily available. They keep working towards the direction they want to go in. Their energy level has been outstanding and I look forward to the conversations we have every week.

    Are there any areas they could improve?

    No, they’re fantastic.

    Do you have any advice for potential customers?

    Trust their decision making and be open to various discussions. They’re open to change, so if they come to ideation sessions and pitch three new ideas, you should consider their ideas. Their ideation sessions are more of a back and forth brainstorm.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Link Building & PR for Influencer Management Platform

    “Their data is so in-depth and original. It’s impressive. It really makes us stand out in the market.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $10,000 to $49,999
     
    Jan. 2020 - Ongoing
    Project summary: 

    Fractl created a link building campaign that included developing content and performing outreach to online publications. They conducted original research and gathered data from surveys.

    The Reviewer
     
    1-10 Employees
     
    Austin, Texas
    Stephen Panico
    Chief Growth Officer, BuzzStream
     
    Verified
    The Review
    Feedback summary: 

    The project resulted in coverage from a dozen major publications and thousands of new visitors. Fractl conducted in-depth research that helped target new audiences. Their team has an impressive network. They’re organized and communicative, resulting in a transparent and successful partnership.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the chief growth officer at BuzzStream. We’re a product for link-building and PR professionals who want to target contacts for the purpose of getting coverage or links for their clients or their websites.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    Although we have an internal content team, we don't really have a PR engine that can earn bigger placements and links from publications that are highly influential in our industry. So we specifically wanted to build out our content program

    SOLUTION

    What was the scope of their involvement?

    We wanted to target significant publications online, which is their area of specialty. They repurposed content to expand coverage to other blogs and publications. The content they produced was primarily for reaching out to online publication hubs.

    What is the team composition?

    I’m working directly with two team members, and three that I work with indirectly.

    How did you come to work with Fractl?

    We’ve had a relationship with them for quite some time. They’re a customer of ours. They produce quality work as well. They’re on a number of authoritative publications because they do data analysis in our space as well.

    How much have you invested with them?

    We’ve spent about $7,500 per month since January (approximately$37,500 total).

    What is the status of this engagement?

    The project started in January 2020 and it’s ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We’ve earned coverage from about 12 major publications. We’ve seen a boost in traffic, in the range of about an additional 3,000 visitors. Their work is very in-depth. The amount of data they pull together is amazing. All of the data they produce is original, and that’s very valuable. That gives us an edge when we reach out to publications.  

    How did Fractl perform from a project management standpoint?

    They’re excellent. It’s very clear throughout the process. We’re able to be involved as little or as much as we’d like. There are some projects that directly overlaps with what we’re trying to do, and others are more tangential, and that oversight is an impedance.

    In terms of communication, always know what’s going on, which makes it easy to manage. They never miss deadlines and logistics are good. Overall, it’s very solid.

    What did you find most impressive about them?

    Their data is so in-depth and original. It’s impressive. It really makes us stand out in the market. It’s a lot of work to come up with these surveys and reports, but it’s very valuable. There’s a lot of noise, and so we always need that advantage.

    The other thing that is really impressive is their network and outreach. They do an exceptional job of, not only targeting publications, but building relationships with them in order to increase the likelihood of getting a placement on that publication.

    Are there any areas they could improve?

    There’s always room for improvement, but overall, I don’t think they could have done a better job.

    Do you have any advice for potential customers?

    They’re very focused on achieving the goals that you set for them. They can and will perform along a wide spectrum of KPIs. The clearer you can be on what you actually want, the better the outcome will be. They’ll be able to align everything to your goals.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Digital PR for Streaming Lead Generation Service

    “We usually receive an email, but we can hop on a call at any time. They’re usually very responsive.”

    Quality: 
    4.5
    Schedule: 
    5.0
    Cost: 
    4.5
    Willing to refer: 
    4.5
    The Project
     
    $50,000 to $199,999
     
    Oct. 2019 - Ongoing
    Project summary: 

    Fractl created and managed a backlinking campaign. They pitch ideas, collect data, perform outreach, and develop content in order to improve SEO.

    The Reviewer
     
    1-10 Employees
     
    Edmonton, Canada
    CEO, Entertainment Lead Generation Firm
     
    Verified
    The Review
    Feedback summary: 

    Fractl has generated more links. Although the project is ongoing, their partners are happy with the impact the project has had on SEO. They stand out from their competitors because they can do everything from start to finish. The team is responsive and easy to work with.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    We operate an affiliate business for streaming services. We have a website with a lot of content on streaming. When users come to our site and purchase a streaming service, we receive commission. Essentially, we’re a lead generation business.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    We had to generate more backlinks to our website for SEO.

    SOLUTION

    What was the scope of their involvement?

    They specialize in what they call digital PR. So, they’re creating really interesting content asset, pitching that to the media, and getting links from that. They would come up with ideas, run it by us, collected data, visualized it, and then would write and pitch it. They do it from beginning to end.

    What is the team composition?

    I have a single point of contact.

    How did you come to work with Fractl?

    We were in an SEO Slack group, and I asked a question. One of their co-founders answered, and they really stood out. So, I decided to hire them.

    How much have you invested with them?

    We’ve spent roughly $70,000.

    What is the status of this engagement?

    We brought them onboard in October 2019 and we continue to work together today.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement? 

    We’ve definitely seen an increase in backlinks. The impact that has had on our website is a little difficult to measure because SEO is a long-term investment. We’re happy with the number of links they’ve generated.

    How did Fractl perform from a project management standpoint?

    They check in once a week. We usually receive an email, but we can hop on a call at any time. They’re usually very responsive.

    What did you find most impressive about them?

    They’re able to do every part of the process. From ideation, data collection, and outreach, they’ve been able to handle it all.

    Are there any areas they could improve?

    Not really.

    Do you have any advice for potential customers?

    Be diligent in keeping up to date on what they’re doing. Because they can do everything, it’s easy not to interact with them and let them do their own things. The project can benefit from your industry insights. That can really help them to a great job.

    4.5
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 4.5 Quality
      Service & deliverables
    • 4.5 NPS
      Willing to refer

    Marketing Campaigns for Online Media Company

    “The results have spoken for themselves.”

    Quality: 
    5.0
    Schedule: 
    4.5
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    2018 - Ongoing
    Project summary: 

    Fractl creates marketing campaigns for an online media company. Once they collect market research, host ideation sessions, and produce content for articles, they help distribute the content to publications.

    The Reviewer
     
    51-200 Employees
     
    Canada
    SEO Manager, Online Media Company
     
    Verified
    The Review
    Feedback summary: 

    Fractl has played a critical role in earning coverage and building search performance. Internal stakeholders appreciate that they deliver content on time and in a convenient format. The responsive and transparent team excels at managing expectations, and they have a strong network of media sources.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    I’m the SEO manager for an online media company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    We needed a partner to help us with market research. In my role as SEO manager, we often look to make improvements to our sites, but we also need to promote the sites externally, whether it’s through publications or link building, etc.

    SOLUTION

    What was the scope of their involvement?

    Fractl performs market research and helps us come up with original content ideas. They write content for articles on certain topics and distribute them to publications and lists that we have connections with for coverage.

    Our main engagement has been around marketing campaigns for some other brands and websites that we promote. We have ideation sessions on business- and home-related topics, working with Fractl to come up with newsworthy ideas. Then, they produce the content. We run 1,000 people per campaign. They use data to come up with our primary market and create surveys based on the discussions that we have with them. Then, we publish our findings and get new coverage easily from high-authority news sources for publications, blogs, etc. They’re delivering stuff all the time. It’s very much an ongoing relationship.

    What is the team composition?

    My main point of contact is Ryan (VP of Services, Fractl). I’m also in contact with a project manager who receives tasks.

    How did you come to work with Fractl?

    They were a referral. Our company actually acquired some other properties we worked on, and the working relationship with Fractl came from the previous owner of one of those businesses.

    How much have you invested with them?

    My company spends $300,000 per year.

    What is the status of this engagement?

    We started working together in late 2018, and it’s ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    The results have spoken for themselves. Fractl’s work has been really key to our coverage strategy. They provide high-authority, respectable publications. Teaming up with Fractl and creating these original pieces has been really effective in earning us coverage and performance in search. Things are usually delivered in a very convenient format for us to work with, and we go from there.

    How did Fractl perform from a project management standpoint?

    Fractl is really responsive. There’s clear communication. They’re good at delivering on time and managing expectations when things don’t go as planned. Everything is delivered as described the majority of the time. When things haven’t been delivered exactly on time, there have always been explanations. I don’t hold that against them. We have weekly calls.

    What did you find most impressive about them?

    They have been really effective at delivering, communicating, and managing expectations. They have good relationships established. They have a good network, whether it be with reporters or press or however they work their magic to really get our story in front of people’s eyes.

    Are there any areas they could improve?

    No, there’s nothing I’d have them improve.

    Do you have any advice for potential customers?

    I have no trouble recommending their services to somebody looking for quality research and distribution to publications.

    5.0
    Overall Score
    • 4.5 Scheduling
      ON TIME / DEADLINES
    • 4.5 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Digital Marketing & Branding for Large Security Company

    “Fractl’s scope has evolved, but their success is consistent.”

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    $200,000 to $999,999
     
    Dec. 2015 - Ongoing
    Project summary: 

    Fractl is providing a mix of digital services based on data science and consumer services. Most of their work involves content marketing, SEO, media outreach. They have also developed a heatmapping web tool.  

    The Reviewer
     
    10,000+ Employees
     
    Wichita, Kansas
    Brandon Fleming
    Senior SEO Manager, ADT
     
    Verified
    The Review
    Feedback summary: 

    Fractl has successfully transformed a shadow brand into a leading voice within the security market. There have been dramatic improvements in search engine rankings, link building, and media coverage. From content creation to web development to customer service, Fractl delivers unparalleled results.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    ADT has been the leading provider of security and automation services for more than 140 years. As the senior SEO manager, I oversee the company’s digital search marketing efforts.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    While the ADT brand is a household name, our Protection 1 service isn't as well known. We wanted to build awareness around the lesser-known service and establish the brand as a leading expert in home security.

    SOLUTION

    What was the scope of their involvement?

    Fractl is helping us amplify our voice within the local markets. Their team develops a unique mix of marketing initiatives using data science projects and customer surveys. A great bulk of their work involves content marketing for SEO. In addition to advertising our services, they promote our company’s culture and core values through strategic content. We work together to research our target consumers, compile web experiences, and drive traffic. When reaching out to media outlets, they provide publications with creative assets. They were also commissioned to work on a few projects for our ADT account. Recently, they developed a UX-optimized crime heatmapping web tool.

    What is the team composition?

    Fractl’s account strategist serves as our main point of contact, but we also interacted with their co-founder and senior vice president of creative. Their development, outreach, and SEO teams fluctuate depending on the size of the task.

    How did you come to work with Fractl?

    One of their co-founders reached out to me via LinkedIn, and I agreed to meet up with them. During the meeting, they explained how their company works and what sets their services apart from their competitors. Their pitch resonated with me, so we decided to work with them.

    How much have you invested with them?

    Our annual spend is a little more than $100,000.

    What is the status of this engagement?

    We started working with Fractl in December 2015, and the partnership is ongoing.

    RESULTS & FEEDBACK

    What evidence can you share that demonstrates the impact of the engagement?

    Protection 1 was originally one of the largest unknown security companies in the market, but Fractl has positioned our brand as a prominent thought leader in the security industry. Several reputable websites are mentioning our name and embedding our links in their content, as a result of Fractl’s link building strategies; their SEO tactics have generated similar success. We have also received a generous amount of media coverage for our brand and innovative products. Since we began working with Fractl, we've achieved record highs in key areas of our SEO program. Whether developing content or web tools, their deliverables are always high-quality. Fractl’s scope has evolved, but their success is consistent.

    How did Fractl perform from a project management standpoint?

    Working with them is similar to working with an internal stakeholder because they are genuinely invested in our business goals. Although nothing is guaranteed in the marketing world, Fractl has the perfect level of commitment to ensure that the outcome is as successful as possible. Their team is highly responsive to our needs and always available to speak with us in-person or via phone, email, and text. We also appreciate their flexibility with scheduling.

    What did you find most impressive about them?

    Their team came to us with exceptional ideas and a vast network of media contacts, which we were able to leverage and achieve outstanding results for our brand.

    Are there any areas they could improve?

    They have not disappointed us yet.

    Do you have any advice for potential customers?

    To get the most out of their services, we recommend giving Fractl as much creative freedom as possible. Restrictions will only yield limited results.  

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Content Marketing for HR Company

    "Their innovation and processes surrounding pitching and promotion are outstanding." 

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    June 2016 - Ongoing
    Project summary: 

    Fractl provides content marketing services including campaign construction, promotion, pitching, and creative development. They utilize a research-centric process and model data-supported best practices.

    The Reviewer
     
    10,000+ Employees
     
    Rochester, New York
    Digital Marketing Manager, HR Company
     
    Verified
    The Review
    Feedback summary: 

    Well-respected sites link and send traffic to Fractl’s campaigns, which perform consistently better than other work on the site. They’ve instituted a streamlined communication process and are constantly reinventing and optimizing their content promotion processes.

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    I’m the digital marketing manager for an HR company. We offer SaaS technologies and platforms that provide small- and medium-sized business with payroll, HR, retirement, and insurance services. I’m responsible for the overall strategy and performance of our web properties.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Fractl?

    We were looking for data-driven content marketing services, as well as best practices for pitching and placing content.

    What were your goals for this project?

    We wanted to create more engaging content to increase our macro- and micro-conversions. We also aimed to drive traffic from third-party sources and secure coverage and links from authoritative sources.

    SOLUTION

    How did you select this vendor?

    They were recommended by Moz, an SEO marketing company. We narrowed our selection to three companies and ultimately decided on Fractl because they understood the real importance and emergence of content and SEO.

    Describe the scope of their work in detail.

    Fractl dove deep into our company and our current content efforts (providing guidance on best practices) and ultimately delivered a set number of campaigns, which resulted from in-depth ideation sessions based on our calendar and topics that would best resonate with our audience. They performed custom research and pulled available third-party data to develop their stories, build the creative elements, and deliver the final product.

    Now, Fractl builds a pitch list and strategy while developing the campaigns and then promotes their content after its published.

    What was the team composition?

    We’ve always had one or two main points of contact.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    Fractl’s assets outperform other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

    How effective was the workflow between your team and theirs?

    Our points of contact facilitate work with their internal teams quite effectively.

    What did you find most impressive about this company?

    Their innovation and processes surrounding pitching and promotions are outstanding.

    Are there any areas for improvement?

    There aren’t any at this time.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      We get what we pay for.
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer

    Content Marketing for Software Tool

    "Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it."

    Quality: 
    4.5
    Schedule: 
    4.0
    Cost: 
    4.5
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Nov. 2015 - Ongoing
    Project summary: 

    Fractl is engaged on an ongoing basis to produce industry articles and blog pieces with the purpose of building valuable links and improving incoming online leads.

    The Reviewer
     
    11- 50 employees
     
    San Francisco Bay Area
    Marketing Manager, Software Tool
     
    Verified
    The Review
    Feedback summary: 

    Fractl is commended for producing articles that seem to be from industry insiders because of the in-depth product knowledge. Fractl's work has lead to more than 100 leads weekly.

    A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

    BACKGROUND

    Introduce your business and what you do there.

    We offer a software-as-a-service product helping people benchmark their performance against competitors and identify SEO [search engine optimization] opportunities. I am the senior marketing manager of the company.

    OPPORTUNITY / CHALLENGE

    What challenge were you trying to address with Fractl?

    Our business goals have changed a few times. Initially, we needed to increase brand awareness and link building.

    SOLUTION

    What was the scope of their involvement?

    Fractl has provided link-building work for our company, but we now focus more on lead generation and content creation. Fractl writes marketing blog posts for us, describing how our tools can be used in a best-practices context. Our content is optimized for organic searches.

    Fractl has provided some graphic design services, including header images, infographics, and screenshots of our product.

    How did you come to work with Fractl?

    I contacted 2 to 3 companies that I'd come across in time. We ran a test phase with them in order to see how each agency compared to the rest. Fractl was the easiest to work with and provided the best quality outcomes. Most agencies can have cookie-cutter approaches based on rigid questionnaires, but Fractl wasn't like that.

    How much have you invested with Fractl?

    Some of our blog posts are more complex than others are, and Fractl has done other, more ongoing work, but I can't provide exact figures.

    What is the status of this engagement?

    We started working with Fractl in October 2015. We signed up for a few campaigns initially, and restarted the work around 2 months ago [August 2016], when our budget allowed it. We have an ongoing relationship with Fractl and work on monthly projects.

    RESULTS & FEEDBACK

    Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

    Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.

    How did Fractl perform from a project management standpoint?

    Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.

    What did you find most impressive about Fractl?

    It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.

    Are there any areas Fractl could improve?

    Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.

    What tips or recommendations could you share that might increase the likelihood of success with Fractl?

    The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.

    4.5
    Overall Score
    • 4.0 Scheduling
      ON TIME / DEADLINES
      There have been times when Fractl didn't hit deadlines, but they are good at communicating when to expect things, and why something may be off schedule.
    • 4.5 Cost
      Value / within estimates
      Fractl always stuck to estimates, but they're a bit expensive. Because the quality is good, and because we don't have to spend much time with Fractl, the price is justified.
    • 4.5 Quality
      Service & deliverables
      When I read the material from Fractl, it sounds like it was written by someone who knows what they're talking about, which isn't always the case for agencies outsourcing writing.
    • 5.0 NPS
      Willing to refer
      I recommend them.

    Content Mktg. & Promotion for Health Electronics Company

    "One of Fractl's greatest assets are their account managers and creative team."

    Quality: 
    5.0
    Schedule: 
    5.0
    Cost: 
    5.0
    Willing to refer: 
    5.0
    The Project
     
    Confidential
     
    Jan. 2015 - Ongoing
    Project summary: 

    Fractl performs content marketing and SEO services to boost a brand and web presence for a health & fitness electronics company. The team created content for publication. 

    The Reviewer
     
    51-200 Employees
     
    San Francisco, California
    VP of Marketing, Health Electronics Company
     
    Verified
    The Review
    Feedback summary: 

    Within their industry, the company is on the first page of search results for many of their keywords. The content has been featured in top publications. Their creativity complemented their professional management style. Their frequent communication was also noteworthy. 

    The client submitted this review online.

    BACKGROUND

    Please describe your company and your position there.

    We are in the health and fitness consumer electronics and services space.

    OPPORTUNITY / CHALLENGE

    For what projects/services did your company hire Fractl?

    Content Marketing and Search Engine Optimization

    What were your goals for this project?

    Our company was looking to boost our brand and web presence by not only creating extraordinary, shareable content for our web visitors, but to also amplify the efforts by getting well-known media outlets to publish them,

    SOLUTION

    How did you select this vendor?

    We heard about Fractl at a content marketing conference back in 2015.

    Describe the scope of their work in detail.

    Fractl creates content that gets shared and featured in top publications with links and traffic being powerful byproducts of this type of exposure. We measure their performance by tracking our seo rankings and ultimately down the sales funnel.

    What was the team composition?

    I work directly with one of Fractl's account managers.

    RESULTS & FEEDBACK

    Can you share any outcomes from the project that demonstrate progress or success?

    We're in a small, niche space and yet we're contantly on the first page of Google for many of our industry's high volume keywords.

    How effective was the workflow between your team and theirs?

    Exceptionally good. Communication is always clear, concise, and frequent. Definitely one of our favorite agencies to work with especially during the ideation phase.

    What did you find most impressive about this company?

    One of Fractl's greatest assets are their account managers and creative team. They're always coming up with awesome ideas that work with the company's brand and vision.

    Are there any areas for improvement?

    Even though we've broken into the first page, our goal for the company is to get into the top few results for more of our keywords. Fractl will play a pivotal role in this process as we continue to push the limits of providing the best possible content and fun-to-read articles to the public.

    5.0
    Overall Score
    • 5.0 Scheduling
      ON TIME / DEADLINES
    • 5.0 Cost
      Value / within estimates
      Definitely not cheap but well worth the investment
    • 5.0 Quality
      Service & deliverables
    • 5.0 NPS
      Willing to refer
    Verification

    Clutch verification provides an additional layer of data to help you make the right purchasing decsion of business services. Learn more

    GOLD VERIFIED
    Business Entity
    Business Entity Name
    BRIGHTFRACTAL, INC.
    Status
    Active
    Jurisdiction of Formation
    Florida
    Id
    P12000076147
    Date of Formation
    Nov 7, 2012
    Source
    Division of Corporations
    Last updated
    Oct 13, 2020
    Payment & Legal Filings
    Bankruptcy
    No
    Tax Lien Filings
    0
    Judgement Filings
    0
    Collections Count
    0
    Last updated
    Jan 17, 2019
    Client Reviews
    VERIFIED CLIENT REVIEWS
    10
    OVERALL REVIEW RATING
    4.8
    Source
    Clutch
    LAST UPDATED
    June 8, 2020