Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.
How did Fractl perform from a project management standpoint?
Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.
What did you find most impressive about Fractl?
It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.
Are there any areas Fractl could improve?
Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.
What tips or recommendations could you share that might increase the likelihood of success with Fractl?
The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.