Fractl

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager at Electric AI. I’m in charge of website optimization, driving traffic to our site, and converting that traffic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We wanted to get our brand more exposure on the internet. We had decent word-of-mouth marketing, but we wanted to be associated with a broader range of more authoritative sites.

SOLUTION

What was the scope of their involvement?

We hired Fractl to create content for our website and acquire backlinks. Initially, I told Fractl what we were looking for and what our company does and met with their team to set goals. Our industry, IT and general technology, is broad and busy, so it’s difficult to get traffic and notoriety. Fractl pitched several ideas of content they wanted to produce for us, and we figured out what would be good for our brand and interesting enough for others to pick it up.

Fractl conducted research and surveys, then generated infographics, blogs, and reports to publish to our WordPress site, which they had access to. Then, they pitched this content to high-authority publications in the hopes of getting an exclusive feature posted, resulting in backlinks to our site. One example was a report that Fractl created about which entity gives the best advice: TikTok, AI, or an IT expert. Various technology websites and local news organizations posted about this. Fractl also created a post about a music-streaming platform. When publications requested a quote, Fractl would put one together and send it to us for our approval.

They offered a service that was a bit different, which involved coming up with a story related to our business that capitalized on a trending news topic. When the spy balloon was floating around, Fractl created a report for us about Americans’ concern for the nation’s cybersecurity. We do cybersecurity work, and the spy balloon caused fear around cybersecurity vulnerabilities, so they pitched this post to the press.

What is the team composition?

We mainly talked to Kristin (Coo-Founder & SVP of Creative) about reporting and the partnership generally. We also worked closely with Kyler (Sr Digital PR Strategist), who made sure the right publications were being contacted, and the partnership was going smoothly. Joe (Director of Content Marketing) helped design the web posts. Aditya (Data Journalism Lead) also helped put together the web content.

How much have you invested with them?

We spent $60,000 for a six-month engagement.

What is the status of this engagement?

The partnership formally began in late November 2022, and our engagement ended in May 2023.

How did you come to work with Fractl?

Fractl was highly recommended to me by a colleague.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With Fractl’s help, we gained over 100 new backlinks, which was an impressive metric. Our domain authority for our website rose by 1–2 points. We also saw an improvement in organic and general site traffic. We were really happy with the results and the backlinks.

Fractl asked the right questions and had good relationships with many publications, which was a huge advantage. It was hard to get the attention of publications, so Fractl’s connections were helpful. Their post about TikTok, AI, and IT experts was good for our brand and generated a lot of buzz and high-authority backlinks. Fractl’s content got us mentioned in PCMag and Yahoo Finance.

How did the company perform from a project management standpoint?

The team was really communicative and made sure the partnership went smoothly and was on track. We almost always communicated via email, which we told them was the best method when they asked us. We also met over Zoom 2–3 times. 

They used a Google Sheets tracker to manage the project, which was different than our usual Asana system but worked fine.

What did you find most impressive about them?

One of their biggest strengths was conducting surveys and finding buzzworthy data. We didn’t have a data science team, so we lacked the bandwidth to do this. Fractl conducted research and pitched it really well to legitimate, high-authority publications, which can be tough.

Are there any areas they could improve?

I could’ve used more communication at the beginning of the engagement to let me know how the content production was going. 

Do you have any advice for future clients of theirs?

I’d recommend giving Fractl as much information as you can when crafting the ideas to pitch. Also, give Fractl the space to be creative. There were some posts that I wasn’t sure would do well, but I trusted Fractl, and they did well. It’s also important to be agile with Fractl’s communication and respond quickly when they need you to. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of growth strategy for a digital media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We needed more backlinks from high-quality news publishers.

SOLUTION

What was the scope of their involvement?

Fractl provides us with SEO services. They’re helping us acquire more high-quality backlinks.

What is the team composition?

We’re not sure, but we have two main points of contact from their side; one of them is the co-founder.

How did you come to work with Fractl?

We found them through a Google search.

How much have you invested with them?

We’ve spent about $50,000 on their services so far.

What is the status of this engagement?

We started working with them in April 2022, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Fractl, we’ve secured 250 high-quality backlinks, which is an impressive achievement from a quantitative perspective.

How did Fractl perform from a project management standpoint?

They’ve done a good job of meeting our deadlines. For tracking tasks, we use Google Sheets. For communication, we interact via Google Meet.

What did you find most impressive about them?

We’ve been very impressed with the results they’ve delivered. We’re getting the most impactful outputs in terms of the links they’ve secured and the sites that they’re getting placed on.

Are there any areas they could improve on?

No, they’ve been delivering on their promises.

Do you have any advice for potential customers?

Clearly specify what you need from them and be open to new ideas.

BACKGROUND

Introduce your business and what you do there.

I’m the director of outreach for Quote, a lead generation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We hired them to do data research.

SOLUTION

What was the scope of their involvement?

Fractl provided data research, content creation, and SEO services for us. They created data sets, published them on our site, and then did link building for that content. The team would create a data set, then present us with a study idea. If we liked the proposal, we worked with them to see which site it would be best for. 

From here, they created graphics, charts, and a report. Once that was ready, they would publish the article on our WordPress site. When the article was live, they advertised it and did marketing to get links back to our website. They posted about 20 featured articles. 

What is the team composition?

We worked with about five teammates from Fractl, including marketing managers, SEO managers, content creators, researchers, and writers. 

How did you come to work with Fractl?

We found them through research and had some contacts on their side. 

How much have you invested with them?

We spent about $60,000. 

What is the status of this engagement?

We worked with them from February–April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

For each article they published, Fractl got an average of 10 backlinks with a domain authority (DA) average score of 40. Overall, they met our expectations. 

How did Fractl perform from a project management standpoint?

They were very good at project management, meeting deadlines, staying on budget, and communication. We communicated via video chats, emails, and phone calls, and we used Google Docs and Google Sheets as project management tools. 

What did you find most impressive about them?

Fractl was very professional, and their data research, studies, and graphics were all excellent. 

Are there any areas they could improve?

They could have built more links, and the links should have had a higher DA score. 

Do you have any advice for potential customers?

Require a minimum number of links and minimum DA score before starting your agreement with Fractl.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at resulta, an advertising company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We needed help with our PR.

SOLUTION

What was the scope of their involvement?

The partnership kicked off when we gave Fractl our website and brief information. Fractl now helps us create digital PR efforts for our customers; our PR projects are meant to generate organic backlinks to our site. They analyze topics that will be attractive to journalists and bring us ideas that we discuss and provide input on.

Once we have the final idea, Fractl executes it. They conduct surveys, create articles, infographics, and everything related to the finalized ideas. Once the article is done, we publish it on our site, and they conduct outreach to acquire backlinks.

What is the team composition?

I've been in discussions with different people from their company, but the account manager is my main point of contact. 

How much have you invested with them?

We've done more than 10 projects with them, and each project was at least $10,000, for a total of $100,000. 

What is the status of this engagement?

Our ongoing engagement began in February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Usually, we measure the results by the traffic we receive on the articles that Fractl generates. Specifically, our KPI is the number of backlinks we're acquiring — we've seen significant traffic increases. 

How did Fractl perform from a project management standpoint?

Fractl is good at meeting deadlines. However, communication is a 4 out of 5 because, sometimes, they're slow to respond. Our communication is via emails and phone calls, and Fractl provides reports that they then present on. 

What did you find most impressive about them?

They bring good ideas every time we have brainstorming discussions.

Are there any areas they could improve?

Last year, I felt the team wasn't large enough for the project we wanted to execute, but they've made changes this year. We're going to give them time to expand their resource pool. They're also planning ahead, increasing communication to improve the partnership.

Do you have any advice for potential customers?

I recommend them to anyone who would like to generate backlinks and brand awareness with nice pieces of content made for backlink creators.

BACKGROUND

Introduce your business and what you do there.

I’m the senior global SEO manager for McAfee. I’ve been doing SEO for 20 years and was formerly an SEO manager at Walmart. Also, I’ve done SEO at Apple and many other Silicon Valley tech startup companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We had gaps with our competitors — they ranked with content we didn’t have. We needed help with content expansion, particularly SEO-optimized content that will rank well and get good quality backlink opportunities.

SOLUTION

What was the scope of their involvement?

Our partnership with Fractl was focused on content creation. Our main relationship was on an identity theft article as a link-building exercise. Fractl developed over 40 articles around identity protection. They were fully optimized and had excellent quality content, research, and background to look for keyword opportunities with high search volume and content caps on our website.

What is the team composition?

We had 3–4 people working with us, including an account manager, a creative person, a content manager, and copywriters. Sometimes they had several people involved in the meetings, depending on which part of the relationship we were at, whether it was an ideation session, delivering articles, or reviewing the following content. Nick (President) joined the calls often, but they were mainly run by Meg (Director of Client Services), Andrea (Director of Content), and Nick.

How did you come to work with Fractl?

Someone in my previous company referred them to me. I tried them out and had a wonderful experience. When I joined McAfee and was tasked with finding a good SEO content organization to grow our backlink profile and increase our global content footprint to generate the most traffic we could, Fractl was my first choice. I like to choose vendors that have proven to work well with my team and deliver results.

How much have you invested in them?

The total cost for the agreement was $120,000.

What is the status of this engagement?

We started working with them in December 2021. We signed a six-month contract, and the project was just completed in July 2022. At McAfee, we have to create an ROI statement to renew vendors, and we’re trying to negotiate another deal. I’ll go back to upper management to continue content generation with them. We look forward to continuing our relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Despite the short period of six months working together, we’re already seeing an increase in organic traffic. Some articles have gone viral and gotten hundreds of backlinks from major publications. It’s working out perfectly and is exactly what we expected — we knew they had the best quality content and link acquisition in the business.

McAfee reviews all the content, and we’ve seen over a 15,000 click improvement in traffic over a month from the content we’ve generated. In general, we have excellent feedback about them — hundreds of backlinks are already generated from published articles. 

Moreover, they developed an identity theft strategy of a network of content. McAfee is known as an antivirus company, and now we’re just breaking into the identity theft protection space. The identity theft protection that they generated has proven to raise our product page for identity theft protection with many pages of ranking improvement. It fluctuates, but they did an exceptional job on the SEO research of each article. It was so well thought out that I rarely had to give any recommendations other than choosing the topics they’d work on. I was super impressed; they produced stellar work.

Overall, the partnership was very successful, and everyone on our team agreed. Anyone at McAfee would say that our relationship with Fractl was one of the best we’ve had. Everything is showing proof of increased traffic. We see the backlinks and publications popping up with links to our site, as well as the traffic coming in. We highly recommend them; we only have great things to say about them.

How did Fractl perform from a project management standpoint?

Project management was always flawless. We had weekly meetings to go over the status and updates on what articles were in production and what was coming up. They always attended the meetings on time and had great ideation sessions. Also, they were diligent and prepared. Fractl had an incredible organization and excellent reporting.

They were a well-oiled machine; Fractl knew how to do it right the first time.

We had a Slack channel and used email and Google Docs. We had many shared documents on all the different content organized by status and links, which were well put together.

What did you find most impressive about them?

They were a wonderful team to work with. Fractl was one of those vendors we didn’t have to worry about. We’ve had several problems with other vendors, but Fractl was our favorite one by far. We had zero issues with them, and they always exceeded expectations. We have the best things to say about them because their work was of the highest quality. Whenever we used other resources to do copywriting, even some of our internal consultants, it just wasn’t the same.

One of their key strengths was that they were always ahead of us with the production, emails, updates, and reviews. We were impressed with their delivery speed and quality. We didn’t go back and forth with many edits, problems, or mistakes. They put a lot of effort into it, which showed in our smooth relationship. With other vendors, we have to go back and forth 50 times to fix everything, but that wasn’t the case here. Working with Fractl was a pleasure.

Are there any areas they could improve?

No, I honestly can’t think of anything that would’ve improved the relationship. We were impressed that they delivered 40 articles in six months. Every single one was high quality; we were pleased with our relationship.

Do you have any advice for potential customers?

You can implement the content yourself if you have a WordPress blog or a specific type of platform. I wish my company would’ve let them do their own implementation because publishing it ourselves slowed us down. They offered to do it for us, but McAfee didn’t feel comfortable giving that access. In my previous company, they allowed it, and Fractl did a fantastic job. It made things go even faster.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and director of a digital marketing company. We have a featured product that functions as an online job resource for candidates with job interviews coming up. It helps users prepare for questions and provides strategies for interviews. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We wanted to do some outreach and have our materials viewed by heavy-hitters in the industry. Their team was responsible for providing a full-service outreach plan.

SOLUTION

What was the scope of their involvement?

They helped us create content that would interest other large websites, creating web campaigns in the form of surveys. Using the data from the surveys, they created thorough data-driven blog posts to engage larger publications with our company. 

From there, they would use their contacts at various online publications to promote their pieces. They pitched the concepts within the blog posts to writers in hopes they would find the data interesting and decide to use the data as a basis for their own articles. When they were successful in doing this, we’d receive links back to our own material. That would better our SEO performance and help us gain exposure to new markets.

What is the team composition?

We had touchpoints with several people on the creative end, but our main point of contact was our account manager. I engaged with 3–4 people in total.  

How did you come to work with Fractl?

We did online research and discovered their services. After reaching out and liking their services, we decided to onboard them.

How much have you invested with them?

We spent about $80,000 on their work.  

What is the status of this engagement?

We worked together from May 2019–June 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re quite happy with the results. In this industry, it can take a while to see the positive results of work. Even early into the project, we experienced increases in traffic. Now, our expertise is better regarded in our industry than it was before we ran campaigns with them. We feel that’s a result of the work they’ve done for us.  

How did Fractl perform from a project management standpoint?

Project management was one of their biggest strengths. Everything was mapped out, clear, and delivered on time. We always knew what they needed from us in terms of materials, and they were always available to us when we had questions.  

What did you find most impressive about them?

Their organization of the project was strong and made our engagement very transparent. They were extremely professional and communicated well. While they were the experts, they weren’t rigid in their ideas. Instead, they allowed us to get involved with the ideation process, taking time to listen to our opinions and ideas on our industry.  

Are there any areas they could improve?

It would’ve been great to see some more success from some of the campaigns. However, they met our expectations with the success we had. They’re a great company, and we’re looking into doing some more work with them in the future.  

Do you have any advice for potential customers?

Be open-minded and willing to place some trust in their team. They’re well-prepared and qualified to execute these campaigns well. We were willing to try their ideas and were successful with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a financial education company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We hired Fractl to help us produce high-quality content with an eye towards building a good reputation with search engines — basically Google.

SOLUTION

What was the scope of their involvement?

Fractl came up with a framework for the types of content that we should develop. They ideated on topics and then hired writers and editors to produce the content. And then also, they published that content to our website.

In addition to those responsibilities, they produce surveys on topics that are relevant to our company and audience. Once their team finalizes the surveys, they analyze the data and reach out to editors. The goal is to get them to use our and link back to our site. Their efforts focus on SEO initiatives.

Their team also advised us on how to structure our website. They provided guidance on how to structure and organize our content to provide a good UX.  

What is the team composition?

We’ve worked with probably 6–7 people but mostly communicate with our account lead and a PR specialist.

How did you come to work with Fractl?

We found them through word of mouth. A friend of mine has a company that engaged Fractl and recommended them.

How much have you invested with them?

We’ve spent about $275,000 on their services so far.

What is the status of this engagement?

We started working together around August 2019, and their work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the site in January, so our traffic is still low. But we receive hundreds of visitors a day, which is attributable to Fractl’s indexed content. All of our traffic’s organic. Our month over month growth is around 40%, so we're growing nicely. We’ve also had our survey data mentioned in 25–30 articles published by reputable news outlets.

How did Fractl perform from a project management standpoint?

We set up Slack channels to communicate with Fractl. We meet with them once a week. We use Google Sheets to keep track of the project. Those tools work well for us. 

They’re responsive to questions and follow-ups. Their team keeps our status report up to date. At any time, I can go to that report and see the status of various parts of the project. I have visibility into their work as well as confidence that they’ll respond to my questions and concerns.

What did you find most impressive about them?

I’m most impressed by how quickly their team built domain expertise. Our business is related to education finances, which is a technically nuanced industry. It’s difficult to fake your way through content on that topic and it’s important to us that our content’s solid, accurate, and up to date. Other writers and editors didn’t come up to speed as fast as the Fractl team. When they submit content, I’m confident that it will be of a high caliber and demonstrate a deep understanding of our industry.

Are there any areas they could improve?

Their services are expensive but worth it. They’re fairly fast, but as a client, I wish we could go faster.

Do you have any advice for potential customers?

I would advise potential clients to review a sample of their work. They could also agree to a short initial engagement to evaluate their outputs. Based on that experience, both parties will have a better understanding of how to structure a longer-term engagement. We didn’t do that, and it worked out well. But it would’ve been great to know from the get-go that their team had the ability to write authoritatively about our industry.

BACKGROUND

Introduce your business and what you do there.

I'm a senior marketing manager for a B2B service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We were looking to gain more visibility online for our business.

SOLUTION

What was the scope of their involvement?

Fractl helped us conduct surveys and research as well as create and promote content. First, they strategized the type of content that would be successful and aligned with our strategies. Their team then strategized around how they would research, build, and promote that content. The Fractl team created infographics, visuals, and copy. Then, they published that content to our blog and promoted it.

What is the team composition?

I specifically worked with one point of contact. During the kickoff phase, more individuals joined our calls. After that, it turned into biweekly calls between the account lead and me.

How did you come to work with Fractl?

A colleague had experience with them and heard good things about their work. We then set up the exploration phase.

What is the status of this engagement?

This was a six-month engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We noticed a notable volume of mentions to our business that was attributed to their content. The volume was slightly lower than what we hoped to capture. However, when they picked up a promotion, it was often sizable. These mentions came from reputable publishers.

How did Fractl perform from a project management standpoint?

Once Fractl understood our services, their project management was great. Their team created weekly reports that we received on Monday mornings. I enjoyed speaking and strategizing with their project lead. They often delivered on deadline.

What did you find most impressive about them?

Fractl’s able to get high-quality mentions of our business and content on reputable sites. It was almost a guarantee that they would be able to get those mentions, which was nice.  

Are there any areas they could improve?

I can't think of any ways they should improve.

Do you have any advice for potential customers?

Ensure that their Fractl’s services align with what you want to accomplish for your business.

BACKGROUND

Introduce your business and what you do there.

We’re a startup that focuses on rapidly scaling businesses from concept to international consumption. My role is head of organic growth, which is focused on direct traffic visitors and their site experience across the business portfolio. My role is head of organic growth, which is focused on direct traffic visitors and their site experience across the business portfolio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

They support content marketing. Fractl is at the juncture between data analytics and resources with strong writing and design that can be customized to fit into any of our portfolio companies.

SOLUTION

What was the scope of their involvement?

We use them across two of our companies right now and are able to see the consistency with the same strengths. It’s really inspiring. They provide a full stable of writing, design, and editing talent as well as economic research.

What is the team composition?

I have two points of contact, and they bring in a few other individuals on the team if needed.

How did you come to work with Fractl?

I was researching content marketing companies and examined what people assessed them on and what they offered. We were aligned on their core competencies and what my focus has been. We want to support the main funnel. The way they set up their firm was aligned with how I view website growth.  

How much have you invested with them?

We’ve spent about $200,000 over the course of the project.  

What is the status of this engagement?

We started working together in February 2019 and it’s ongoing. We just renewed our contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It has been fantastic. We’ve earned external placements and have been featured on news sites. Their long-form articles have been referenced as expert reports by FOX, MSNBC, The Atlantic, and POLITICO. With that, there has been steady uphill growth for organic content marketing channels.

How did Fractl perform from a project management standpoint?

I would give them a 10 out of 10. I see them as a true partner. I work with many different vendors, and they’re the only team I consider partners. From their communication, availability, and willingness to see the business do better, they’re deeply entrenched with the performance of our business. They don’t just complete the deliverables; they see our success as their success and want us to do well.

What did you find most impressive about them?

They click with communication. They understand that I might not be able to respond to them that day, but I will get there when I can. Whenever we need to have a conversation, they’re readily available. They keep working towards the direction they want to go in. Their energy level has been outstanding and I look forward to the conversations we have every week.

Are there any areas they could improve?

No, they’re fantastic.

Do you have any advice for potential customers?

Trust their decision making and be open to various discussions. They’re open to change, so if they come to ideation sessions and pitch three new ideas, you should consider their ideas. Their ideation sessions are more of a back and forth brainstorm.