Fractl

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a financial education company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We hired Fractl to help us produce high-quality content with an eye towards building a good reputation with search engines — basically Google.

SOLUTION

What was the scope of their involvement?

Fractl came up with a framework for the types of content that we should develop. They ideated on topics and then hired writers and editors to produce the content. And then also, they published that content to our website.

In addition to those responsibilities, they produce surveys on topics that are relevant to our company and audience. Once their team finalizes the surveys, they analyze the data and reach out to editors. The goal is to get them to use our and link back to our site. Their efforts focus on SEO initiatives.

Their team also advised us on how to structure our website. They provided guidance on how to structure and organize our content to provide a good UX.  

What is the team composition?

We’ve worked with probably 6–7 people but mostly communicate with our account lead and a PR specialist.

How did you come to work with Fractl?

We found them through word of mouth. A friend of mine has a company that engaged Fractl and recommended them.

How much have you invested with them?

We’ve spent about $275,000 on their services so far.

What is the status of this engagement?

We started working together around August 2019, and their work’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We launched the site in January, so our traffic is still low. But we receive hundreds of visitors a day, which is attributable to Fractl’s indexed content. All of our traffic’s organic. Our month over month growth is around 40%, so we're growing nicely. We’ve also had our survey data mentioned in 25–30 articles published by reputable news outlets.

How did Fractl perform from a project management standpoint?

We set up Slack channels to communicate with Fractl. We meet with them once a week. We use Google Sheets to keep track of the project. Those tools work well for us. 

They’re responsive to questions and follow-ups. Their team keeps our status report up to date. At any time, I can go to that report and see the status of various parts of the project. I have visibility into their work as well as confidence that they’ll respond to my questions and concerns.

What did you find most impressive about them?

I’m most impressed by how quickly their team built domain expertise. Our business is related to education finances, which is a technically nuanced industry. It’s difficult to fake your way through content on that topic and it’s important to us that our content’s solid, accurate, and up to date. Other writers and editors didn’t come up to speed as fast as the Fractl team. When they submit content, I’m confident that it will be of a high caliber and demonstrate a deep understanding of our industry.

Are there any areas they could improve?

Their services are expensive but worth it. They’re fairly fast, but as a client, I wish we could go faster.

Do you have any advice for potential customers?

I would advise potential clients to review a sample of their work. They could also agree to a short initial engagement to evaluate their outputs. Based on that experience, both parties will have a better understanding of how to structure a longer-term engagement. We didn’t do that, and it worked out well. But it would’ve been great to know from the get-go that their team had the ability to write authoritatively about our industry.

BACKGROUND

Introduce your business and what you do there.

I'm a senior marketing manager for a B2B service company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We were looking to gain more visibility online for our business.

SOLUTION

What was the scope of their involvement?

Fractl helped us conduct surveys and research as well as create and promote content. First, they strategized the type of content that would be successful and aligned with our strategies. Their team then strategized around how they would research, build, and promote that content. The Fractl team created infographics, visuals, and copy. Then, they published that content to our blog and promoted it.

What is the team composition?

I specifically worked with one point of contact. During the kickoff phase, more individuals joined our calls. After that, it turned into biweekly calls between the account lead and me.

How did you come to work with Fractl?

A colleague had experience with them and heard good things about their work. We then set up the exploration phase.

What is the status of this engagement?

This was a six-month engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We noticed a notable volume of mentions to our business that was attributed to their content. The volume was slightly lower than what we hoped to capture. However, when they picked up a promotion, it was often sizable. These mentions came from reputable publishers.

How did Fractl perform from a project management standpoint?

Once Fractl understood our services, their project management was great. Their team created weekly reports that we received on Monday mornings. I enjoyed speaking and strategizing with their project lead. They often delivered on deadline.

What did you find most impressive about them?

Fractl’s able to get high-quality mentions of our business and content on reputable sites. It was almost a guarantee that they would be able to get those mentions, which was nice.  

Are there any areas they could improve?

I can't think of any ways they should improve.

Do you have any advice for potential customers?

Ensure that their Fractl’s services align with what you want to accomplish for your business.

BACKGROUND

Introduce your business and what you do there.

We’re a startup that focuses on rapidly scaling businesses from concept to international consumption. My role is head of organic growth, which is focused on direct traffic visitors and their site experience across the business portfolio. My role is head of organic growth, which is focused on direct traffic visitors and their site experience across the business portfolio.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

They support content marketing. Fractl is at the juncture between data analytics and resources with strong writing and design that can be customized to fit into any of our portfolio companies.

SOLUTION

What was the scope of their involvement?

We use them across two of our companies right now and are able to see the consistency with the same strengths. It’s really inspiring. They provide a full stable of writing, design, and editing talent as well as economic research.

What is the team composition?

I have two points of contact, and they bring in a few other individuals on the team if needed.

How did you come to work with Fractl?

I was researching content marketing companies and examined what people assessed them on and what they offered. We were aligned on their core competencies and what my focus has been. We want to support the main funnel. The way they set up their firm was aligned with how I view website growth.  

How much have you invested with them?

We’ve spent about $200,000 over the course of the project.  

What is the status of this engagement?

We started working together in February 2019 and it’s ongoing. We just renewed our contract.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It has been fantastic. We’ve earned external placements and have been featured on news sites. Their long-form articles have been referenced as expert reports by FOX, MSNBC, The Atlantic, and POLITICO. With that, there has been steady uphill growth for organic content marketing channels.

How did Fractl perform from a project management standpoint?

I would give them a 10 out of 10. I see them as a true partner. I work with many different vendors, and they’re the only team I consider partners. From their communication, availability, and willingness to see the business do better, they’re deeply entrenched with the performance of our business. They don’t just complete the deliverables; they see our success as their success and want us to do well.

What did you find most impressive about them?

They click with communication. They understand that I might not be able to respond to them that day, but I will get there when I can. Whenever we need to have a conversation, they’re readily available. They keep working towards the direction they want to go in. Their energy level has been outstanding and I look forward to the conversations we have every week.

Are there any areas they could improve?

No, they’re fantastic.

Do you have any advice for potential customers?

Trust their decision making and be open to various discussions. They’re open to change, so if they come to ideation sessions and pitch three new ideas, you should consider their ideas. Their ideation sessions are more of a back and forth brainstorm.

BACKGROUND

Introduce your business and what you do there.

I’m the chief growth officer at BuzzStream. We’re a product for link-building and PR professionals who want to target contacts for the purpose of getting coverage or links for their clients or their websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

Although we have an internal content team, we don't really have a PR engine that can earn bigger placements and links from publications that are highly influential in our industry. So we specifically wanted to build out our content program

SOLUTION

What was the scope of their involvement?

We wanted to target significant publications online, which is their area of specialty. They repurposed content to expand coverage to other blogs and publications. The content they produced was primarily for reaching out to online publication hubs.

What is the team composition?

I’m working directly with two team members, and three that I work with indirectly.

How did you come to work with Fractl?

We’ve had a relationship with them for quite some time. They’re a customer of ours. They produce quality work as well. They’re on a number of authoritative publications because they do data analysis in our space as well.

How much have you invested with them?

We’ve spent about $7,500 per month since January (approximately$37,500 total).

What is the status of this engagement?

The project started in January 2020 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve earned coverage from about 12 major publications. We’ve seen a boost in traffic, in the range of about an additional 3,000 visitors. Their work is very in-depth. The amount of data they pull together is amazing. All of the data they produce is original, and that’s very valuable. That gives us an edge when we reach out to publications.  

How did Fractl perform from a project management standpoint?

They’re excellent. It’s very clear throughout the process. We’re able to be involved as little or as much as we’d like. There are some projects that directly overlaps with what we’re trying to do, and others are more tangential, and that oversight is an impedance.

In terms of communication, always know what’s going on, which makes it easy to manage. They never miss deadlines and logistics are good. Overall, it’s very solid.

What did you find most impressive about them?

Their data is so in-depth and original. It’s impressive. It really makes us stand out in the market. It’s a lot of work to come up with these surveys and reports, but it’s very valuable. There’s a lot of noise, and so we always need that advantage.

The other thing that is really impressive is their network and outreach. They do an exceptional job of, not only targeting publications, but building relationships with them in order to increase the likelihood of getting a placement on that publication.

Are there any areas they could improve?

There’s always room for improvement, but overall, I don’t think they could have done a better job.

Do you have any advice for potential customers?

They’re very focused on achieving the goals that you set for them. They can and will perform along a wide spectrum of KPIs. The clearer you can be on what you actually want, the better the outcome will be. They’ll be able to align everything to your goals.

BACKGROUND

Introduce your business and what you do there.

We operate an affiliate business for streaming services. We have a website with a lot of content on streaming. When users come to our site and purchase a streaming service, we receive commission. Essentially, we’re a lead generation business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We had to generate more backlinks to our website for SEO.

SOLUTION

What was the scope of their involvement?

They specialize in what they call digital PR. So, they’re creating really interesting content asset, pitching that to the media, and getting links from that. They would come up with ideas, run it by us, collected data, visualized it, and then would write and pitch it. They do it from beginning to end.

What is the team composition?

I have a single point of contact.

How did you come to work with Fractl?

We were in an SEO Slack group, and I asked a question. One of their co-founders answered, and they really stood out. So, I decided to hire them.

How much have you invested with them?

We’ve spent roughly $70,000.

What is the status of this engagement?

We brought them onboard in October 2019 and we continue to work together today.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve definitely seen an increase in backlinks. The impact that has had on our website is a little difficult to measure because SEO is a long-term investment. We’re happy with the number of links they’ve generated.

How did Fractl perform from a project management standpoint?

They check in once a week. We usually receive an email, but we can hop on a call at any time. They’re usually very responsive.

What did you find most impressive about them?

They’re able to do every part of the process. From ideation, data collection, and outreach, they’ve been able to handle it all.

Are there any areas they could improve?

Not really.

Do you have any advice for potential customers?

Be diligent in keeping up to date on what they’re doing. Because they can do everything, it’s easy not to interact with them and let them do their own things. The project can benefit from your industry insights. That can really help them to a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the SEO manager for an online media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

We needed a partner to help us with market research. In my role as SEO manager, we often look to make improvements to our sites, but we also need to promote the sites externally, whether it’s through publications or link building, etc.

SOLUTION

What was the scope of their involvement?

Fractl performs market research and helps us come up with original content ideas. They write content for articles on certain topics and distribute them to publications and lists that we have connections with for coverage.

Our main engagement has been around marketing campaigns for some other brands and websites that we promote. We have ideation sessions on business- and home-related topics, working with Fractl to come up with newsworthy ideas. Then, they produce the content. We run 1,000 people per campaign. They use data to come up with our primary market and create surveys based on the discussions that we have with them. Then, we publish our findings and get new coverage easily from high-authority news sources for publications, blogs, etc. They’re delivering stuff all the time. It’s very much an ongoing relationship.

What is the team composition?

My main point of contact is Ryan (VP of Services, Fractl). I’m also in contact with a project manager who receives tasks.

How did you come to work with Fractl?

They were a referral. Our company actually acquired some other properties we worked on, and the working relationship with Fractl came from the previous owner of one of those businesses.

How much have you invested with them?

My company spends $300,000 per year.

What is the status of this engagement?

We started working together in late 2018, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The results have spoken for themselves. Fractl’s work has been really key to our coverage strategy. They provide high-authority, respectable publications. Teaming up with Fractl and creating these original pieces has been really effective in earning us coverage and performance in search. Things are usually delivered in a very convenient format for us to work with, and we go from there.

How did Fractl perform from a project management standpoint?

Fractl is really responsive. There’s clear communication. They’re good at delivering on time and managing expectations when things don’t go as planned. Everything is delivered as described the majority of the time. When things haven’t been delivered exactly on time, there have always been explanations. I don’t hold that against them. We have weekly calls.

What did you find most impressive about them?

They have been really effective at delivering, communicating, and managing expectations. They have good relationships established. They have a good network, whether it be with reporters or press or however they work their magic to really get our story in front of people’s eyes.

Are there any areas they could improve?

No, there’s nothing I’d have them improve.

Do you have any advice for potential customers?

I have no trouble recommending their services to somebody looking for quality research and distribution to publications.

BACKGROUND

Introduce your business and what you do there.

ADT has been the leading provider of security and automation services for more than 140 years. As the senior SEO manager, I oversee the company’s digital search marketing efforts.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

While the ADT brand is a household name, our Protection 1 service isn't as well known. We wanted to build awareness around the lesser-known service and establish the brand as a leading expert in home security.

SOLUTION

What was the scope of their involvement?

Fractl is helping us amplify our voice within the local markets. Their team develops a unique mix of marketing initiatives using data science projects and customer surveys. A great bulk of their work involves content marketing for SEO. In addition to advertising our services, they promote our company’s culture and core values through strategic content. We work together to research our target consumers, compile web experiences, and drive traffic. When reaching out to media outlets, they provide publications with creative assets. They were also commissioned to work on a few projects for our ADT account. Recently, they developed a UX-optimized crime heatmapping web tool.

What is the team composition?

Fractl’s account strategist serves as our main point of contact, but we also interacted with their co-founder and senior vice president of creative. Their development, outreach, and SEO teams fluctuate depending on the size of the task.

How did you come to work with Fractl?

One of their co-founders reached out to me via LinkedIn, and I agreed to meet up with them. During the meeting, they explained how their company works and what sets their services apart from their competitors. Their pitch resonated with me, so we decided to work with them.

How much have you invested with them?

Our annual spend is a little more than $100,000.

What is the status of this engagement?

We started working with Fractl in December 2015, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Protection 1 was originally one of the largest unknown security companies in the market, but Fractl has positioned our brand as a prominent thought leader in the security industry. Several reputable websites are mentioning our name and embedding our links in their content, as a result of Fractl’s link building strategies; their SEO tactics have generated similar success. We have also received a generous amount of media coverage for our brand and innovative products. Since we began working with Fractl, we've achieved record highs in key areas of our SEO program. Whether developing content or web tools, their deliverables are always high-quality. Fractl’s scope has evolved, but their success is consistent.

How did Fractl perform from a project management standpoint?

Working with them is similar to working with an internal stakeholder because they are genuinely invested in our business goals. Although nothing is guaranteed in the marketing world, Fractl has the perfect level of commitment to ensure that the outcome is as successful as possible. Their team is highly responsive to our needs and always available to speak with us in-person or via phone, email, and text. We also appreciate their flexibility with scheduling.

What did you find most impressive about them?

Their team came to us with exceptional ideas and a vast network of media contacts, which we were able to leverage and achieve outstanding results for our brand.

Are there any areas they could improve?

They have not disappointed us yet.

Do you have any advice for potential customers?

To get the most out of their services, we recommend giving Fractl as much creative freedom as possible. Restrictions will only yield limited results.  

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing manager for an HR company. We offer SaaS technologies and platforms that provide small- and medium-sized business with payroll, HR, retirement, and insurance services. I’m responsible for the overall strategy and performance of our web properties.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Fractl?

We were looking for data-driven content marketing services, as well as best practices for pitching and placing content.

What were your goals for this project?

We wanted to create more engaging content to increase our macro- and micro-conversions. We also aimed to drive traffic from third-party sources and secure coverage and links from authoritative sources.

SOLUTION

How did you select this vendor?

They were recommended by Moz, an SEO marketing company. We narrowed our selection to three companies and ultimately decided on Fractl because they understood the real importance and emergence of content and SEO.

Describe the scope of their work in detail.

Fractl dove deep into our company and our current content efforts (providing guidance on best practices) and ultimately delivered a set number of campaigns, which resulted from in-depth ideation sessions based on our calendar and topics that would best resonate with our audience. They performed custom research and pulled available third-party data to develop their stories, build the creative elements, and deliver the final product.

Now, Fractl builds a pitch list and strategy while developing the campaigns and then promotes their content after its published.

What was the team composition?

We’ve always had one or two main points of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fractl’s assets outperform other content on our site, in terms of engagement and conversions. We’ve also seen an increase in inbound links and traffic from authoritative sites.

How effective was the workflow between your team and theirs?

Our points of contact facilitate work with their internal teams quite effectively.

What did you find most impressive about this company?

Their innovation and processes surrounding pitching and promotions are outstanding.

Are there any areas for improvement?

There aren’t any at this time.

BACKGROUND

Introduce your business and what you do there.

We offer a software-as-a-service product helping people benchmark their performance against competitors and identify SEO [search engine optimization] opportunities. I am the senior marketing manager of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Fractl?

Our business goals have changed a few times. Initially, we needed to increase brand awareness and link building.

SOLUTION

What was the scope of their involvement?

Fractl has provided link-building work for our company, but we now focus more on lead generation and content creation. Fractl writes marketing blog posts for us, describing how our tools can be used in a best-practices context. Our content is optimized for organic searches.

Fractl has provided some graphic design services, including header images, infographics, and screenshots of our product.

How did you come to work with Fractl?

I contacted 2 to 3 companies that I'd come across in time. We ran a test phase with them in order to see how each agency compared to the rest. Fractl was the easiest to work with and provided the best quality outcomes. Most agencies can have cookie-cutter approaches based on rigid questionnaires, but Fractl wasn't like that.

How much have you invested with Fractl?

Some of our blog posts are more complex than others are, and Fractl has done other, more ongoing work, but I can't provide exact figures.

What is the status of this engagement?

We started working with Fractl in October 2015. We signed up for a few campaigns initially, and restarted the work around 2 months ago [August 2016], when our budget allowed it. We have an ongoing relationship with Fractl and work on monthly projects.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Our work with Fractl has definitely been successful, and we plan to continue it for as long as our budget allows it. We use our blog posts for email blasts, and usually receive 100-plus leads per week out of the effort.

How did Fractl perform from a project management standpoint?

Fractl doesn't demand much effort from my end of things, which is important when trying to promote features and products. Fractl has an ability to figure out our company without much handholding.

What did you find most impressive about Fractl?

It's difficult to find an agency that understands a specific product and can incorporate elements of our offering into the written content. Many of them contract out writers and produce material that is completely isolated from the actual product. Fractl is very good at blending them together, almost playing a product marketing role.

Are there any areas Fractl could improve?

Fractl could improve in terms of graphics. They're not necessarily bad, but they're designed by the same people.

What tips or recommendations could you share that might increase the likelihood of success with Fractl?

The aesthetic used by Fractl is pretty much theirs – with a very specific look. If the client wants their own brand to be conveyed, visually they might need to work closer with Fractl and provide guidance. From what I've been able to tell, Fractl is open to this and has asked us about specific color palettes, but I can't speak fully about their ability to design outside of a certain aesthetic.

BACKGROUND

Please describe your company and position.

I am the Founder of a media company

Describe what your company does in a single sentence.

We offer small businesses advice about B2B services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Fractl to accomplish?

• Digital PR

SOLUTION

How did you find Fractl?

Referral

Why did you select Fractl over others?

• High ratings
• Referred to me

How many teammates from Fractl were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Fractl organized 12 digital PR campaigns. From ideation to pitching to journalists.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Published URLs on our domains, media mentions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team hit most of their deadlines. They were typically working from a Google Sheet to manage the project deadlines and communicate progress, and also communicated well in our Slack,

What was your primary form of communication with Fractl?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was very professional yet creative.

Are there any areas for improvement or something Fractl could have done differently?

There were a couple of moments where there were minor content issues that needed to be revised, but they were quick to take action on feedback and make revisions.