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Marketing ROI Powered By Visual Communications

4.8
11 reviews

IGW is a visual marketing agency. We use the science of visual learning to give your company an edge in its marketing efforts across the funnel. Our goal? Help you drive more qualified sales leads to feed your hungry sales team and grow the company's revenue. That's our obsessive focus; leads & revenue. Everything we do is centered around this end-game for our clients.

 

Think of IGW as your marketing department's secret weapon. There's typically too much on your plate, not enough internal bandwidth or resources, and too many scattered vendors you're working with across the marketing landscape (PPC, SEO, CRO, social, content, PR, etc.). We're here to take things off your plate, have your marketing plan be as integrated as possible, and ultimately make you look awesome. You can plug us in wherever you need help.

How do we do all of this? We're a team of marketing strategists (ex-LinkedIn & ex-Facebook employees covering all things social media organic and paid), SEO experts, and PR, content & CRO ninjas) combined together with a world-class creative production team; the end result of being able to consistently think of and execute on successful campaigns for our clients.

How you can work with us:

Strategy: audit everything you're doing & build new strategy recommendations

Creation/Builds

  • Build out entire Paid Media Ecosystem (ad sets, marketing automation, Zapier integrations, full CRM integration, nurture/drip campaigns, content calendars)
  • Visual Content: (a) infographics (b) video animation (c) interactive content (d) visual reports & presentations (e) lead magnets (f) micro visuals for social media

Marketing Implementation: running of social media advertising campaigns, fully managed SEO, CRO, PR, and all things inbound marketing/lead gen oriented.

READ MORE...
 
$5,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2009
Show all +
Great Neck, NY
headquarters
  • 14 Bond St Suite 222
    Great Neck, NY 11021
    United States
    800-621-6210
other locations
  • 16197 Cabernet Drive
    Delray Beach, FL 33446
    United States
    212-651-0472

Portfolio

Key clients: 

Enterprise: General Electric, Merck, Palo Alto Networks, Inc Media, ESPN, Johnson & Johnson, Pepsi, P&G, Trend Micro, Edelman, U.S. Golf Association, LIPA, Embassy of Spain, Fred Hutchinson Cancer Research Center, Blackhawk Network, Lonza, Kavo Kerr, Rotary International, Planmeca, Mid-Market: Managed Health Care Associates, Bellhops, Epilogue Systems, Tipalti, The Learning House, Student Loan Hero, Summit Group, Cyber Edge

Tech Explainer Video

To help a tech startup enter a market, we created multiple explainer videos, one for each of the audiences they sell to.  These were used as part of various marketing & sales purposes, including social media, email, website conversion, etc. 

Both videos:
(1) 

(2) 

LinkedIn Ad Campaign: Funded tech company in enterprise space Image

LinkedIn Ad Campaign: Funded tech company in enterprise space

We were hired by Epilogue Systems to first audit existing marketing plans, build new plan recommendations, and then go end-to-end of building out the paid media campaigns, landing pages, content, marketing automations, ad sets, CRM integrations, zapier integrations, and many other activities with 1 goal in mind; drive lead flow to their hungry sales team.


Having an ex-LinkedIn person running client strategy

…
helps the cause, and B2B marketing is a particular sweet spot of ours. This is one ad set in about 100 overall, which had a mix of custom visual illustrations, video animation, & stock photos in the overall scheme of split testing the most effective route to qualified inbound lead flow.
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Explainer Video: Medical Device Sales

Selling high-ticket medical devices is a challenging path, especially if you're not armed with the best way to educate your potential buyers on why they should be investing such large sums into your technology. Enter the explainer video.


We armed the Promaxo sales team with a powerful explainer video to help them get the point across and key value propositions in a quick (77 second) video. This allowed

…
them to more easily explain certain complexities of their tech, and open up more qualified sales situations and ultimately sell more machines.
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SEO: interactive infographic for Student Loan Hero Image

SEO: interactive infographic for Student Loan Hero

Visuals have become a huge part of SEO strategy, allowing for much more robust and engaging content used for cornerstone content & long-form blog posts for linkbuilding & ranking purposes. Having powerful visual content also is a key factor in trying to get major coverage for your brand, and thus major links for SEO.


We were approached by Student Loan Hero to build an interactive infographic that

…
would be housed within a key piece of content. Having armed them with a killer piece of interactive content, the piece was able to get picked up by Forbes, CNBC, ZeroHedge, and other major media outlets, and has been a key piece in their SEO ranking efforts and succes.


Link to page: https://studentloanhero.com/featured/study-college-costs-around-world/

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Explainer Video: Funded tech company in enterprise space

Switching from selling a legacy product to a new suite of software offerings, Epilogue Systems came to us first with assistance in creating a new animated explainer video to encapsulate the value proposition of their newest enterprise software offering. This was the first step in a long marketing engagement together, which you can check out from some of the other portfolio items.

Interactive Infographic: Embassy of Spain Image

Interactive Infographic: Embassy of Spain

To assist in their on-going efforts to educate around the deep connection between Spain the United States, we built an interactive educational page for the Embassy of Spain. Built as a parallax scroll interactive infographic, the reader can scroll at their leisure, click through to external links, watch videos we embedded, and quickly click to various sections.


…
http://spainintheusa.org/spainintheusa/
Read more...
Interactive Content: energy company Image

Interactive Content: energy company

In a marketing push to inform the residents of Long Island, NY of the innovative things LIPA was working on, we built a series of interactive content that was fun & engaging to read, would educate people on what things the company was doing for the community and help with their overall branding position.


…
https://www.lipower.org/mission/high-reliability/
Read more...

Reviews

4.8
11 reviews
Sort by

Animated Explainer Videos for Third-Party Verification Service

"Their team understood that we had the same goal: to create something amazing."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
July - Sept. 2018
Project summary: 

After a discovery phase, IGW (Infographic World) produced two animated explainer videos to support a verification service’s marketing efforts. They wrote scripts to fit tone and worked on a fundraising deck.

The Reviewer
 
2-10 Employees
 
Baltimore, Maryland
Jenny Thompson
CEO, SafetyPIN
 
Verified
The Review
Feedback summary: 

IGW delivered satisfying videos that have helped to establish authority and generate clients. The team provided support eagerly and addressed concerns effectively to streamline collaboration. They were attentive and dedicated to results, encouraging feedback to ensure valuable engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of SafetyPIN. We’ve developed a digital trust badge that people can display on their profiles when working in the gig economy primarily.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW?

We’re a new company with a new concept. The project’s primary goal was building awareness and then adoption. While people understand background checks and ID verification, they didn’t understand the value of a third-party forward-facing badge that was portable.

SOLUTION

What was the scope of their involvement?

IGW did two jobs for us. Their team produced explainer videos and helped us with our fundraising deck. The videos were animated and their team offered a few different flavors of animation. Since I understand my business well, it was beneficial that their team wrote the scripts. They interviewed me a couple of times, learning the business and how to communicate it to others. Voice was important to me. The videos needed to be friendly, credible, trustworthy, and authoritative, but also approachable. As we went through the process, we realized that we needed two explainer videos. We required one for gig workers to say: This is what SafetyPIN is and this is why you should get one. We needed one for buyers to say: This is what SatefyPIN is and why you should look for it. 

What is the team composition?

Working with me directly, there were probably four or five people. The team included an animator, a copywriter, two different project managers, and the CEO.

How did you come to work with IGW?

I belong to a group of entrepreneurs. I posted my need for someone who could work on this project. Four of five different people made recommendations and IGW was one of them. Their team was the only one that understood why it was important for them to write a script.

How much have you invested with them?

The project cost probably $8,000–$9,000. They were generous, making it reasonable for us to create two videos because one wouldn’t accomplish our goals.

What is the status of this engagement?

We started working together in July 2018, and the project wrapped up in September of that year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

IGW produced positive results. One of our partners has an explainer video on their homepage. They’re a babysitting app and found that babysitters who display a SafetyPIN on their profiles book twice as many jobs and earn about $700 extra dollars than those who don’t show a SafetyPIN over the same period. We know that parents understand the value of our service, and the video has been doing most of the heavy lifting. We’ve received great feedback on the videos too. To see that people watch the video and then look for SafetyPINs on someone’s profile to hire them is what matters. It doesn’t matter if my friends ‘ooo’ and ‘ah.’ What matters is that people take action because of it.

How did IGW perform from a project management standpoint?

IGW performed remarkably well. I had specific requirements in mind. I’ve been in marketing and strategy for a long time, so I directed some of the voice talent remotely. Their team was responsive and handled all of my concerns. They were always excited to support us and managed the project extremely efficiently and professionally.

What did you find most impressive about them?

The CEO was available, engaged, and involved. While he passed the project off, I loved that I could connect with him. Their team was engaged and responsive to feedback. A lot of times, relationships with agencies can become a bit adversarial because the agency considers input to be an insult. They’ll think you’re ignoring their talents. IGW never acted as if their toes were being stepped on. Their team understood that we had the same goal: to create something amazing.

Are there any areas they could improve?

It’s been a while since the collaboration happened, but I only have positive memories.

Do you have any advice for potential customers?

Don’t be shy about making it an interactive, two-way process. Give clear, direct feedback, and be honest with yourself. If you’re not good at that, make sure somebody else is giving comments. Make sure your vision’s clear. Also, if something’s sitting on your desk for a week, don’t expect a partner to turn results around in 24 hours.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don’t remember anything being even a day late.
  • 4.0 Cost
    Value / within estimates
    I’m a startup, so I think everything’s expensive. But the quality justifies the price.
  • 5.0 Quality
    Service & deliverables
    It was exactly what I wanted and better than I’d imagined.
  • 5.0 NPS
    Willing to refer

Infographic Design for Global Dental Healthcare Manufacturer

“Their creative team consistently blew me away.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Oct. 2019
Project summary: 

IGW (Infographic World) developed an infographic for a dental equipment manufacturer. Their team produced an accurate graphic that included a script and statistics provided by the client.

The Reviewer
 
51-200 Employees
 
Hoffman Estates, Illinois
Marketing, Global Dental Healthcare Manufacturer
 
Verified
The Review
Feedback summary: 

The infographic effectively sums up complex manner in an easily digestible manner, pleasing the internal team. IGW (Infographic World) establishes a system of consistent feedback to effectively manage projects. Clients can expect a creative and personable team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the senior product marketing manager at a global dental healthcare equipment manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

I was looking to develop an infographic that captured a complicated dental imaging workflow in an understandable visual resource.

SOLUTION

What was the scope of their involvement?

IGW (Infographic World) developed a still infographic for us. During an input gathering meeting, I wrote out the workflow is in a typical dental office when a patient comes in, both for a routine examination and also when a patient comes in for pain.  The infographic needed to follow the workflow for these two different scenarios. 

The infographic compared and contrasted the effect of using the technology that we manufacture versus a competitor. I provided their team with the script and the statistics that needed to be interspersed throughout the graphic. 

They presented the levels of radiation a patient is exposed to based on the technology used in a way that would allow anyone who viewed the graphic to understand. Everything was completely mathematically accurate but also easily digestible. Anybody could understand that our technology is much safer for the patient within a few seconds. 

What is the team composition?

I worked with Gabriela (Account Manager, IGW (Infographic World)) and Nailea (Creative Director, IGW (Infographic World)). I had a previous relationship with Justin (Founder & President, IGW (Infographic World)) so he would touch base on the project.

How did you come to work with IGW (Infographic World)?

I had worked with IGW (Infographic World) in my position at a previous company, where they had done animation work for me. My experience was so good that when I moved to this company I didn’t even shop for a different vendor. I just went straight to IGW (Infographic World) because I knew they would do a great job. 

How much have you invested with them?

We have invested about $2,500. 

What is the status of this engagement?

Our engagement with IGW (Infographic World) ran from August–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I was delighted by the results. They took this really complicated concept and laid it out in a linear fashion interspersed with facts comparing and contrasting radiation doses. I was really blown away. We haven’t launched the infographic yet, but my internal sales team thinks it’s amazing.

How did IGW (Infographic World) perform from a project management standpoint?

Our teams communicated primarily through email and conference calls. Their process is really great, they always showed me options and let me choose what I liked. They provided input on the script and did a good job of project managing. IGW (Infographic World) kept me on my toes, letting me know if they needed feedback by a certain date to keep us on schedule.

What did you find most impressive about them?

Their creative team consistently blew me away. 

Are there any areas they could improve?

No, they did a great job.

Do you have any advice for potential customers?

Be as clear as possible in what your objectives are, but don’t stifle their creativity.

5.0
Overall Score Everybody is really easy to get along with and personable. They’ve just been wonderful.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’ve never been late on a deliverable.
  • 5.0 Cost
    Value / within estimates
    I thought it was spot on as for what it should cost.
  • 5.0 Quality
    Service & deliverables
    They always exceed expectations.
  • 5.0 NPS
    Willing to refer
    They’re incredibly creative and they were able to take something complicated and make it simple.

Explainer Video for Public Health Nonprofit

"Three years later, we continue to deploy the film at every opportunity."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - May 2016
Project summary: 

IGW (Infographic World) created an animated video that explains the process by which trained rats can prevent death from tuberculosis. 

The Reviewer
 
501-1,000 Employees
 
Antwerp, Belgium
Robin Toal
Former Head of Public Fundraising, APOPO
 
Verified
The Review
Feedback summary: 

The video garnered positive feedback and helped to secure additional funding and support. Dedicated and collaborative, IGW (Infographic World) leveraged a structured workflow to deliver on each requirement. Their in-depth knowledge, coupled with their effective solutions, set them apart.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Head of Public Fundraising at APOPO, an award-winning non profit that trains giant rats to save lives by sniffing out landmines and tuberculosis in developing countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

We hired IGW to develop an explainer video for our Tuberculosis Detection Rats. Our work is technical and includes concepts that many people may be unfamiliar with. IGW created an asset that made our work accessible and digestible for a range of audiences.

What were your goals for this project?

To develop a video that breaks down how APOPO's HeroRATs save lives by increasing the detection of Tuberculosis, the world's leading cause of death from infectious disease. IGW created an animated video that clearly and simply explained how the rats worked through stunning visuals and a clear narrative progression.

SOLUTION

How did you select this vendor?

We discussed the project with a number of venders around the world but IGW stood out for their track record, demonstrable interest in the project and their ability to deliver high quality materials within a tight schedule.

Describe the video(s) and the process in detail.

IGW offers a brilliant five-step visual communication process called that is designed to simplify complex concepts into visual stories. The process in brief is: Strategy, Collection, Analysis, Picturing and Exposure.

What was your vendors' project management or feedback process?

We mainly worked with Justin who was a real pleasure to work with throughout. It was critical that the product accurately reflected our work whilst being understandable to lay audiences and therefore we had a team of scientists and communications professionals critically evaluating the product through its development. IGW were adaptable and flexible to our needs and we felt enabled and supported to develop the best product possible.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The video was our primary asset when introducing our life-saving work to donors, governments and partners around the world and helped to secure funding and support for our tuberculosis training and detection activities. We have received consistently positive feedback on the video from all quarters. Three years later, we continue to deploy the film at every opportunity.

How effective was the workflow between your team and theirs?

The workflow between our team and IGW was dynamic and responsive. We couldn't have asked for better support, they were real partners who were equally committed to delivering a fantastic result.

What did you find most impressive about this company?

The people at IGW are brilliant.

Are there any areas for improvement?

My experience with IGW was first class and it is difficult to identify any areas for improvement.

5.0
Overall Score When embarking on your next project speak to IGW, you won't regret it.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Despite working remotely and across a number of timezones, IGW were consistently responsive and flexible to our needs
  • 5.0 Cost
    Value / within estimates
    IGW rates are competitive and provided an excellent return on investment
  • 5.0 Quality
    Service & deliverables
    IGW consistently went above and beyond to deliver the best result possible.
  • 5.0 NPS
    Willing to refer
    I recommend IGW to anyone who is interested in developing educational, explainer and how-to type materials.

Explainer Video Animation Production for Co-Parenting Website

"The convenience of working with them makes a difference."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jul. - Oct. 2017
Project summary: 

IGW (Infographic World) created an animated product explainer video. They wrote a script and developed a video based on customer ideas.

The Reviewer
 
11-50 Employees
 
Minneapolis, Minnesota
CEO, Co-Parenting Website
 
Verified
The Review
Feedback summary: 

The video that IGW created has generated praise and significant social media buzz. They followed an intuitive production process and met user expectations for quality as well as later updates. They’re easy to work with.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a company providing a tool for divorced and separated parents to communicate through both a website and mobile apps.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

We needed them to provide marketing and educate our potential subscribers.

SOLUTION

What was the scope of their involvement?

We asked them to create a short, animated video giving an overview of how we work and explaining the platform and what it does for families. We wanted an easy-to-understand message because our platform can be complex and difficult to understand.

What is the team composition?

We worked with about five people at any given time. We mostly worked with the account manager, but also scriptwriters and people who helped with the design.

How did you come to work with IGW (Infographic World)?

I was referred to them by a professional organization I’m a member of. They seemed easy to work with and their pricing was fair.

How much have you invested with them?

We spent about $8,000.

What is the status of this engagement?

We worked together from July–Oct. 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've gotten lots of compliments and our video is regularly shared on social media. They did a good job of distilling our message, developing the entire script based on the ideas we gave them.

We didn’t want to spend a ton of time of this, but we wanted to create something straightforward, and they made that incredibly easy. After production, it was no problem for them to make the changes we requested.

How did IGW (Infographic World) perform from a project management standpoint?

They follow a clear process and they’re good at accepting our input. We held a video conference as a project kickoff, but since then, we’ve communicated mostly through phone calls and emails.

What did you find most impressive about them?

The convenience and ease of working with them make a difference.

Are there any areas they could improve?

No, we’re very happy with them.

Do you have any advice for potential customers?

The number one thing is to know what you want so you spend less time refining your idea and more time developing the actual collateral.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re very flexible.
  • 5.0 Cost
    Value / within estimates
    We looked at other options and they were similar or more expensive.
  • 5.0 Quality
    Service & deliverables
    Everything was straightforward and they were easy to work with.
  • 5.0 NPS
    Willing to refer

Video Production for X-Ray Inspection Company

"They are really flexible and work with you in regards to changes and costs."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May - June 2019
Project summary: 

IGW (Infographic World) produced a video for an x-ray inspection company. Their team produced a whiteboard video explaining the benefits of using x-ray technology for food products.

The Reviewer
 
51-200 Employees
 
Tampa, Florida
Mktg. Communications Specialist, X-Ray Inspection Company
 
Verified
The Review
Feedback summary: 

The video met all of the goals of the client. IGW (Infographic World) establishes a steady workflow and project management process. Their team is flexible and creative, producing quality results through a collaborative process.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We have pioneered x-ray inspection technology since 1998 and is a leading global manufacturer of product inspection equipment for both the food and pharmaceutical industries. Headquartered in Lutz, FL and with 3640+ installments in 52+ countries worldwide, we deliver advanced physical contamination detection and quality inspection capabilities for a wide range of applications with accurate and repeatable results.

We offer x-ray inspection solutions for various industries which include but are not limited to dairy, confectionery, bakery, fruits and vegetables, poultry, red meat, snacks and ready meals for packaged or unpackaged products, bulk, carton boxes, pouches, tall rigid containers and trays.

We are an experienced global team and work with a partner network that delivers unsurpassed service solutions to further ensure optimum equipment performance and full customer service satisfaction. I am the Marketing Communications specialist and I am responsible for content creation, email marketing strategies, and social media strategies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

We wanted to create a traditional whiteboard video explaining the long-term benefits of using x-ray inspection equipment for food products

What were your goals for this project?

Our goals were met above expectations.

SOLUTION

How did you select this vendor?

Through a website search and then looked at their website.

Describe the scope of their work in detail.

Complete project management from beginning to end, from storyboarding to graphics and final production.

What was the team composition?

There was direct contact with the project manager at all times and they worked with a designer and a copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They do a great job managing the project timeline, its conceptualization, creation, and final production. They are great at taking words and creating the imagery needed to bring those words to life.

How effective was the workflow between your team and theirs?

Very effective workflow.

What did you find most impressive about this company?

They are really flexible and work with you in regards to changes and costs. They also add their own creative outlook which helps enhance the final creative product.

Are there any areas for improvement?

They do excellent work.

5.0
Overall Score They do excellent work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very easy.
  • 5.0 Cost
    Value / within estimates
    Very reasonable.
  • 5.0 Quality
    Service & deliverables
    They do excellent work.
  • 5.0 NPS
    Willing to refer
    Very likely.

Interactive Infographics & Video Animation Production for Embassy

“Their flexibility sets them apart.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. 2016 - July 2019
Project summary: 

IGW designed infographics for three projects relating to the Embassy of Spain’s public diplomacy initiatives. For the second and third projects, they also developed a website, GIFs, and videos.

The Reviewer
 
51-200 Employees
 
Washington, D.C.
Christopher Abavanas
Public Diplomacy Officer, Embassy of Spain
 
Verified
The Review
Feedback summary: 

Internal stakeholders regularly utilize IGW’s deliverables in social media posts and at events. The infographics captivate readers and draw them in, fulfilling a core purpose. The team fosters collaboration by discussing ideas and providing suggestions. They offer reasonable industry prices.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the public diplomacy officer for the Embassy of Spain in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

We needed help designing products for public diplomacy initiatives.

SOLUTION

What was the scope of their involvement?

The Embassy has worked with IGW (Infographic World) on three projects. They designed infographics for all three projects and then provided documents so that we could print them. For the second and third projects, they developed a website with information from the infographics, along with videos and GIFs.

What is the team composition?

In our day-to-day communications, we work with a project manager and designer. We’ve also engaged with the president and the operations lead.

How did you come to work with IGW (Infographic World)?

I’ve only worked with IGW (Infographic World) on the most recent project. My company continues to work with them because we’ve been satisfied with their deliverables.  

What is the status of this engagement?

The Embassy began working with IGW (Infographic World) in September 2016, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use the GIFs they provided in different social media posts. We also use their print infographics at different events and visits to the Embassy and when we speak to groups about what we do. It’s imperative that we immediately grab people’s attention, and the infographics help us do that. Whenever we hand them out, people are intrigued and want to learn more.

How did IGW (Infographic World) perform from a project management standpoint?

They’ve performed very well in this regard. We’ve started all three projects with a phone call to go over our expectations and different options. After that initial call, we communicate via email.

What did you find most impressive about them?

Their flexibility sets them apart.

Are there any areas they could improve?

Honestly, no; nothing comes to mind.

Any advice for potential customers?

Go into the project with a lot of ideas and be willing to discuss them, so that IGW (Infographic World) can propose design and programming possibilities and provide suggestions. We had some great conversations regarding what we wanted to do. Collaborative work leads to a great end product.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They’re efficient in regards to everything we ask for and all aspects of the projects.
  • 5.0 Cost
    Value / within estimates
    In comparison to industry prices, we found them to be very reasonable.
  • 5.0 Quality
    Service & deliverables
    We’ve been happy with the quality. Their deliverables always represent our ideas and initiatives, and they’re well-received.
  • 5.0 NPS
    Willing to refer
    We’re satisfied with the final products and the overall process of working with them, so I’d definitely recommend them.

Interactive, Animated & Static Infographics for Cybersecurity Firm

“They’re very creative in their approach and what they end up delivering.”

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4.5

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Feb. 2012 - Ongoing
Project summary: 

IGW develops graphics to help a cybersecurity firm demonstrate how cyberattacks work and what they do to combat them. They deliver static and interactive infographics for display at events and online.

The Reviewer
 
5,001-10,000 Employees
 
Tokyo, Japan
Jon Clay
Director of Global Threat Communications, Trend Micro
 
Verified
The Review
Feedback summary: 

They execute aesthetically pleasing graphics that have garnered positive feedback and driven results. Accommodating and communicative, the team adheres to deadlines and internal processes. IGW’s efforts to continuously improve their services supplements continued engagement.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of global threat communications at Trend Micro, a cybersecurity firm. We develop software and hardware technologies that protect both businesses and consumers around the globe from cyberattacks. We’ve been at the forefront of innovation for 30 years.

I work with our research organization to publish and promote the threat research that Trend Micro regularly does. I work with the media and speak at cybersecurity conferences around the world to educate people on cybersecurity trends and what technologies can help protect them.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

My company wanted to utilize more graphics to portray what we do as a business. We create some graphics and infographics internally, but we needed a third-party to augment that work. We hoped to visually demonstrate how threats work, where they target organizations, and how we protect our customers.

SOLUTION

What was the scope of their involvement?

We initially hired IGW to develop and deliver static infographics that were visually-pleasing. Over time, they began to develop more interactive infographics and videos.

What is the team composition?

One person quotes the project, and once we get that down, I start working with 1–2 designers on the actual graphics. I’m not sure how many people total work on our projects, but we normally have 1–2 regular contacts. We don’t have to work with a huge group, which is a good thing from my perspective.

Justin (Founder & President, IGW) has been my main point of contact. I believe he was still formulating his organization when we started working together. He’s expanded since then, but I’ve maintained a good relationship with him. I usually contact Justin regarding any new projects, and he delegates the work to the appropriate people.

How did you come to work with IGW (Infographic World)?

IGW was one of the top organizations in my Google search. I looked at what they did and a lot of the content that they’d developed over time. I contacted Justin, and we started working with them.

How much have you invested with them?

My company has spent between $200,000–$500,000 so far.

What is the status of this engagement?

We started working with IGW in February 2012, and it’s ongoing. We’ve been averaging a couple of projects per year with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We display most of the infographics on our website. Depending on the topic, graphics show up on different webpages. We also utilize the graphics at events, such as the webinars that I regularly deliver. The interactive infographics help us to educate our customers about the business that Trend Micro is in. We also use IGW’s work on social media. They’ve delivered more recent graphics as info snippets for social media campaigns.

Some of our internal groups deliver infographics, but I go to IGW whenever I need visually pleasing infographics, especially in the interactive area. The graphics they’ve produced for us have been very well-received by viewers and our internal staff.

I continue to use IGW because they regularly improve their services and the graphics that they produce. They’re competitive in the marketplace. As they’ve done more interactive infographics, I’ve been very pleased with the results that they’ve delivered.

How did IGW (Infographic World) perform from a project management standpoint?

We’re probably not one of the easiest companies to work with. For these projects, I have several stakeholders to report to, and everyone has an opinion. At times, I’ve had to revise the direction of visuals mid-project. IGW has been very accommodating. We’ve had to pay extra for a few of these changes, but that’s understandable.

We discuss projects and deliverables via email or conference calls. As we progress through a project, they’re very good at communicating where we are within the timeline. We go back and forth a number of times on each project to nail down all of the specifics and make sure everything is accurate.

Overall, they follow the process, and they’re almost always on time.  

What did you find most impressive about them?

They’re very creative in their approach and what they end up delivering.

Are there any areas they could improve?

They could send more updates to the project owner and me. They sould also spend more time upfront making sure everyone’s clear on the deliverables and what we’re looking for.

Do you have any advice for future clients of theirs?

Clients should be clear on what they want and work with IGW on the deliverables and requirements, so that everyone is clear on what the project will be and when it will be finished. However, clients should also let them do what they’re good at. I give IGW ideas, and they come back with ideas and options of their own. That’s what I really like about them: they’re not set in one type of output, and they offer a broad array of styles and options.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Explainer Video for Laboratory Device Manufacturer

"We're likely re-engaging in another project soon."

See More

5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Dec. 2015
Project summary: 

After helping to solidify the type of video that their client wanted, the team from IGW (Infographic World) completed each phase of the production process, including both voice narration and script development.

The Reviewer
 
11-50 Employees
 
Boston, Massachusetts
VP Sales & Marketing, Lab Device Manufacturer
 
Verified
The Review
Feedback summary: 

The video—which is 90 seconds long—has been highly effective in educating viewers, leading to an increased number of meaningful conversations at exhibitions and a higher follow-up rate. Transparent and responsive, the team maintained open lines of communication throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

EVP Sales & Marketing of a laboratory device manufacturer. Customers are predominately pharmaceutical and contract research organizations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

We're introducing novel complex technology in to the life science segment and as such needed an easy way to explain what our product does.

What were your goals for this project?

During exhibition we had difficulties relaying the concept of our product to visitors stopping by our booth - it's a complex product. With the explainer video, we managed to pre-educate customers in 90s as to what our product conceptually was so that we could focus on the customer needs rather that the product concept in the follow up conversation. This really helped increase the number of meaningful conversations and led to increased follow-up rate.

SOLUTION

How did you select this vendor?

Introduction through professional network.

Describe the video(s) and the process in detail.

I've never done any video work before and really had no idea where to start. IGW led the conversation right from the beginning and steered us to discover what we actually wanted to get done (given the broad array of video options this was very valuable to us). Once we identified an explainer video as fitting out needs best, IGW took control of the whole process, drove the project forward, locked in all the details whilst providing regular and pointed updates. The cherry on the top of the cake was the huge bank of narrator voices they had available and the highly competent script development.

What was your vendors' project management or feedback process?

Regular calls and email communication. Very hands-on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We cut down "warm-up" time for new customer arriving at the booth or checking out website by at least 75%. The positioning that took 4-5 minutes traditionally, now takes 90s and can be done at the leisure of the visitor.

How effective was the workflow between your team and theirs?

Highly effective.

What did you find most impressive about this company?

IGW took control of the whole process whilst always being transparent and seeking our feedback on their proposals before moving one direction or another.

Are there any areas for improvement?

Don't really see anything. We're likely re-engaging in another project soon.

5.0
Overall Score On time delivery of a perfect product! Fanastic work.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    A breeze!
  • 4.5 Cost
    Value / within estimates
    Fair pricing.
  • 5.0 Quality
    Service & deliverables
    We're still getting compliments for that amazing animation.
  • 5.0 NPS
    Willing to refer
    Already recommended IGW to a few contacts.

Interactive E-Book Dev for Financial Services Company

"I am most impressed by how knowledgeable and talented the team is."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. - Aug. 2019
Project summary: 

IGW (Infographic World) created an interactive e-book for a branded payment firm. Using brand guidelines, the team wrote copy, designed the UX/UI of the product, and delivered the published version.

The Reviewer
 
1,001-5,000 Employees
 
Pleasanton, California
Creative Director, Financial Services Company
 
Verified
The Review
Feedback summary: 

By leveraging a structured approach and maintaining open lines of communication, the team was able to meet deadlines and provide useful information. Customers can expect proficiency and innovation when working with IGW (Infographic World).

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the creative director at Blackhawk Network, a global company that specializes in providing branded payments. We are probably best known for putting gift cards in grocery stores, where it is easy and convenient for consumers to purchase them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire IGW (Infographic World)?

We ran a very big market research study on gift card buyer personas. Since we are industry leaders in this space, we wanted to turn the data into an interactive, online marketing piece. A second version, presented as a downloadable ebook, was also requested.

What were your goals for this project?

Our primary goal was to present ourselves as thought leaders in our industry. Our secondary goal was to generate qualified sales leads.

SOLUTION

How did you select this vendor?

I did a lot of online research and reviewed agencies' previous work. I was impressed with Infographic World's ability to synthesize a lot of data and present it in a clear and engaging manner.

Describe the scope of their work in detail.

Infographic World took our research and created concepts, wrote copy, designed the layout/UX/UI, and did all of the custom development. Their team is very organized and efficient; all I had to do was provide brand guidelines and review their work along the way.

What was the team composition?

I must say that the team at Infographic World was wonderful! I had lots of direct conversations with Justin, the president. He put together a talented team to do the creative.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's too soon to share success stories—but I'm sure we'll have them in the future!

How effective was the workflow between your team and theirs?

The workflow felt seamless to me. I received and responded to emails, meeting invitations, etc. Infographic World did all of the heavy lifting!

What did you find most impressive about this company?

I am most impressed by how knowledgeable and talented the team is. They are top-notch!

Are there any areas for improvement?

Honestly, I can't think of any.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Interactive, Animated & Static Infographics for Industrial Engineering Co

“Their relationship management is excellent.”

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4.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
June 2015 - Ongoing
Project summary: 

IGW (Infographic World) collaborated with the client to deliver a communications strategy and design. Reviewing style guidelines, they address emerging challenges and changes to deliver an appropriate product.

The Reviewer
 
100,000-500,000 Employees
 
Boston, Massachusetts
Kelly Conroy
Communications Leader, General Electric
 
Verified
The Review
Feedback summary: 

The IGW team consistently produces designs that are received favorably by the internal team. In an ongoing collaboration, they’ve fostered a strong relationship. They have a keen understanding of the client’s corporate culture and have managed to adapt their workflow to unique requirements.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the global communications leader for the HR services sector of General Electric. We support payroll and benefit communications around the world.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IGW (Infographic World)?

Every year, we have a project for incentivizing employees to participate in enrollment elections. We rely on IGW annually to strategize and design our communications for it. 

SOLUTION

What was the scope of their involvement?

They worked to help us understand any new challenges we might have in communicating our benefits to employees. Typically, they review General Electric's brand guidelines and take note of any changes. It’s a collaborative, content-driven effort, where we provide the approved information before they deliver the designs. 

What is the team composition?

We interact with a project coordinator who oversees the graphic design for the IGW team. We also work directly with the designers if needed.

How did you come to work with IGW (Infographic World)?

I can’t remember how we got in touch, but we found them to be extremely cost-competitive. We were also looking for a company who fit our culture—specifically, in the way that we operate with key stakeholders.

How much have you invested with them?

We spend over $100,000 a year. We’ve invested somewhere between $250,000–$500,000 with them in total.  

What is the status of this engagement?

We’ve worked with them since 2014, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We've received informal, off-the-cuff comments about how attractive and effective the designs are. We’ve always been very pleased with them.

They’ll also take phone calls at off-business hours and have been willing to address our needs within the desired timeframe.

How did IGW Infographics perform from a project management standpoint?

It’s an ongoing evolution, where we’re always finding new and improved ways of working with each other. In the early days, the design process of emailing back and forth was a bit more cumbersome.

Now, we’ve found a cloud box service that enables file-sharing, co-editing, and tracking changes. The notes function of the service stimulates dialogue in addition to the normal rhythm of calls and emails.

For one of our most recent projects—a design project with a tight timeline—IGW actually came on site and spent a couple of weeks with us. So, we’ve done it a couple of different ways.  

What did you find most impressive about them?

Their relationship management is excellent. We consider them as partners, instead of just a supplier. We’ve been able to foster a strong relationship over the long-term dialogue we’ve had.

Are there any areas they could improve?

We operate against the grain of a typical agency’s expectations, particularly in our unique review process and the specific challenges that we have. They’ve improved by adapting to us over time: now, we design and iterate together as part of the content review.

Do you have any advice for potential customers?

Familiarize yourself with the steps of design. From the outside, it’s easy to be oblivious of how the design workflow goes­­, but it could benefit you to develop an understanding of the different processes.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Most issues could be attributed to us. They're very accomodating.
  • 5.0 Cost
    Value / within estimates
    They're very cost-competitive for their work.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer