What evidence can you share that demonstrates the impact of the engagement?
Their work has been fantastic. We’ve used the 3D campus map in a bunch of different ways. We’ve used it to tell people how to get to campus for scientific seminars as well as to talk about funding from the NIH. We were able to rotate the diagram to focus on which buildings benefit from their funding. Essentially, everyone on campus uses what they’ve built for us.
The level and quality of the rendering have held up over time. People can still locate their destinations from the bird’s eye view. Internal and external folks use it all the time. In fact, HR grabbed it and developed a huge poster of the model. They recreated the graphic IGW (Infographic World) produced and it remained beautiful because of the quality of work.
Anytime we need to update a graphic, we call IGW (Infographic World) and they turn it around in a heartbeat. Then, somebody else is using it immediately. We’ve received practical use and economic value out of their work since we don’t have to start from scratch every time.
How did IGW (Infographic World) perform from a project management standpoint?
If they have the availability to work on a project, then we have a phone call and get more information. Then, that leads to a formal scope of work and set a timeline. Once the project kicks off, we have regular check-ins. Depending on the deadline, we’ll have weekly check-ins or more to review work.
There’s always a three-hour time difference, but it has never been a problem. We’ve always been able to schedule meetings at times that have worked for everyone. We haven’t had any connectivity issues trying to transfer content. They work with large files and anticipate how to manage them. Working with IGW (Infographic World) has been easy.
What did you find most impressive about them?
IGW (Infographic World) doesn’t jump to conclusions about what it is they’re being asked to create. For us, their team came to understand the science. They haven’t just focused on the aesthetics, which were also excellent. But they have also made sure to understand the subject matter well to communicate it clearly. Their team does their due diligence and provides additional ideas. They’re measured and thoughtful, executing visuals to the highest quality.
As well, they’re excellent at knowing what’s reasonable within a budget. We can’t go over budget and they’ve been skilled at getting information before they say what it’s going to take to produce a project in terms of cost, time, and talent. Their team listens to make sure they understand the best value they can bring to a project.
Are there any areas they could improve?
We’ve been thrilled with IGW (Infographic World). Everything has gone smoothly.
Do you have any advice for potential customers?
It’s always good to know what strengths you bring to a partnership and what you need. Defer to them and trust them to be the experts. Let them bring ideas to the table that may not be the original concept. IGW (Infographic World) are good listeners and want to give you what’s in your mind’s eye. The more that you can articulate what that is, the more they will be able to give you what you’re imagining. There’s nothing they can’t deliver essentially. Their team can take language and turn it into a visual, so don’t just show them a visual to replicate.
IGW executed effective digital marketing initiatives, increasing the number of leads and followers as well as the amount of web traffic significantly. The team was responsive and accessible to streamline communication. They grasped project objectives well to deliver satisfactory results efficiently.