Results-Obsessed Growth Marketing
IGW is a full-service growth marketing agency. We combine world-class digital marketing & the science of visual learning to give your company an edge in its marketing efforts across the funnel. Our goal? Help you drive more qualified sales leads to feed your hungry sales team and grow the company's revenue. That's our obsessive focus; leads & revenue. Everything we do is centered around this end-game for our clients.
Think of IGW as your marketing department's secret weapon. There's typically too much on your plate, not enough internal bandwidth or resources, and too many scattered vendors you're working with across the marketing landscape (PPC, SEO, CRO, social, content, PR, etc.). We're here to take things off your plate, have your marketing plan be as integrated as possible, and ultimately make you look awesome.
How do we do all of this? We're a team of marketing strategists (ex-LinkedIn & ex-Facebook employees covering all things social media organic and paid), SEO experts, and PR, content & CRO ninjas) combined together with a world-class creative production team; the end result of being able to consistently think of and execute on successful campaigns for our clients.
How you can work with us:
Strategy: audit everything you're doing & build new strategy recommendations
Creation/Builds
- Build out entire Paid Media Ecosystem (ad sets, marketing automation, Zapier integrations, full CRM integration, nurture/drip campaigns, content calendars)
- Visual Content: (a) infographics (b) video animation (c) interactive content (d) visual reports & presentations (e) lead magnets (f) micro visuals for social media
Marketing Implementation: running of social media advertising campaigns, fully managed SEO, CRO, PR, and all things inbound marketing/lead gen oriented.
headquarters
other locations
Focus
Portfolio
Enterprise: General Electric, Merck, Palo Alto Networks, Inc Media, ESPN, Johnson & Johnson, Pepsi, P&G, Trend Micro, Edelman, U.S. Golf Association, LIPA, Embassy of Spain, Fred Hutchinson Cancer Research Center, Blackhawk Network, Lonza, Kavo Kerr, Rotary International, Planmeca, Prolifics, Wiley Mid-Market: Managed Health Care Associates, Bellhops, Epilogue Systems, Tipalti, The Learning House, Student Loan Hero, Summit Group, Cyber Edge
#1 Ranking for most important keyword target
As part of an overall batch of high-intent keywords we are working on for a B2B tech/SaaS client of ours (SEO & CRO engagement) we were recently able to get them 1st ranked for the most important keyword target on the list. That combined with a Google ad campaign now has the client website showing up on top of the page twice, exponentially increasing the CTR (click-through-rate) for ideal customers of theirs doing the Google search.
We now have (as of 9/10/20) almost every high-intent keyword target of theirs ranked in the Top 5 slots of the 1st page of Google, which has allowed for a massive scaling of highly qualified inbound lead flow.
Full Website Rebuild of $1b IT Consulting Company
As part of an overall scope of work together, we were tasked by Prolifics.com to rebuild their website. As is the case with very large companies, this was a very large undertaking, working to accomplish the goals of executive leadership. It was a wild ride, long hours, and a million balls juggling in the air, but we were able to deliver them a website they can now be proud of and be worthy of the amazing brand and company they've built up over the last few decades.
Lead Magnet Creation and deployment in LinkedIn advertising campaign
For our client Prolifics, we've been building out expert content hubs, to display their expertise across major tech areas and build site authority for SEO. Following the completion of the each hub, we've been building lead magnet PDF guides, which are being used within the LinkedIn advertising campaign, with amazing results. Over 20% of the qualified leads we generated in June 2020 came from the success of a single amazing lead magnet.
SaaS Client: Qualified Organic Leads Doubled from Mar 2020 to June 2020
A SaaS client of ours has benefitted tremendously from our SEO strategy and deployment, which has involved on-site technical optimizations, very deep expert level content hubs, internal linking and external linkbuilding. We've been able to double their qualified leads in the door from March 2020 to June 2020.
Content Marketing Campaign Lands Major Coverage
Looking to help our client accomplish 2 stated goals of (1) Increase brand recognition & (2) Drive very high-quality links for SEO, we came up with the idea of building a custom study to position them as experts within their industry. We called it The State of Moving, which utilized social media listening to determine conversation analysis and sentiment analysis, combined with highly reputable existing studies, to create a beautiful & captivating infographic-style report.
We then used this report as a magnet, arming our PR team with amazing fresh content to reach out to their expansive network of major media. Armed with the visual report/study, our PR team was able to line up:
- A major interview for the client's CEO & a featured piece oncNBCNews.com
- Major coverage on Ariana Huffington's Thrive Global
- MSN
- Real Simple
- CheddarGrit Daily
- and many others.
Implemented Powerful SEO Content Strategy
As one of the key steps in our full-service SEO offering is implementing on a powerful content strategy that establishes our clients as authorities on their topics, builds in keyword & semantic relevance, builds out internal linkbuilding architecture, and gives our linkbuilding team great content to promote to get high-end external linkbuilding.
Grew big money keywords into Top 3-4 slots on Google
Following our deep SEO audit, we came up with a high-intent keyword target list, and implemented a thorough plan of action to drive up our client's rankings for keywords that would drive business, to which we succeeded in this plan only a few months into working with them.
This was accomplished through on-site technical SEO improvements to header tags and other structural elements, mixed with a strong content strategy, on-site linkbuilding and VERY strong external linkbuilding.
Grew organic SEO rankings of high-intent keywords
Before we started working with the client, most of their organic traffic came from branded search terms (their name). Within a few months, we were able to drive up their rankings for high-intent keywords, which led to a surge in qualified leads for their sales team and a large growth in revenue from organic search.
Tech Explainer Video
To help a tech startup enter a market, we created multiple explainer videos, one for each of the audiences they sell to. These were used as part of various marketing & sales purposes, including social media, email, website conversion, etc.
Both videos:
(1)
(2)
LinkedIn Ad Campaign: Funded tech company in enterprise space
We were hired by Epilogue Systems to first audit existing marketing plans, build new plan recommendations, and then go end-to-end of building out the paid media campaigns, landing pages, content, marketing automations, ad sets, CRM integrations, zapier integrations, and many other activities with 1 goal in mind; drive lead flow to their hungry sales team.
Having an ex-LinkedIn person running client strategy helps the cause, and B2B marketing is a particular sweet spot of ours. This is one ad set in about 100 overall, which had a mix of custom visual illustrations, video animation, & stock photos in the overall scheme of split testing the most effective route to qualified inbound lead flow.
Explainer Video: Medical Device Sales
Selling high-ticket medical devices is a challenging path, especially if you're not armed with the best way to educate your potential buyers on why they should be investing such large sums into your technology. Enter the explainer video.
We armed the Promaxo sales team with a powerful explainer video to help them get the point across and key value propositions in a quick (77 second) video. This allowed them to more easily explain certain complexities of their tech, and open up more qualified sales situations and ultimately sell more machines.
SEO: interactive infographic for Student Loan Hero
Visuals have become a huge part of SEO strategy, allowing for much more robust and engaging content used for cornerstone content & long-form blog posts for linkbuilding & ranking purposes. Having powerful visual content also is a key factor in trying to get major coverage for your brand, and thus major links for SEO.
We were approached by Student Loan Hero to build an interactive infographic that would be housed within a key piece of content. Having armed them with a killer piece of interactive content, the piece was able to get picked up by Forbes, CNBC, ZeroHedge, and other major media outlets, and has been a key piece in their SEO ranking efforts and succes.
Link to page: https://studentloanhero.com/featured/study-college-costs-around-world/
Explainer Video: Funded tech company in enterprise space
Switching from selling a legacy product to a new suite of software offerings, Epilogue Systems came to us first with assistance in creating a new animated explainer video to encapsulate the value proposition of their newest enterprise software offering. This was the first step in a long marketing engagement together, which you can check out from some of the other portfolio items.
Interactive Infographic: Embassy of Spain
To assist in their on-going efforts to educate around the deep connection between Spain the United States, we built an interactive educational page for the Embassy of Spain. Built as a parallax scroll interactive infographic, the reader can scroll at their leisure, click through to external links, watch videos we embedded, and quickly click to various sections.
Interactive Content: energy company
In a marketing push to inform the residents of Long Island, NY of the innovative things LIPA was working on, we built a series of interactive content that was fun & engaging to read, would educate people on what things the company was doing for the community and help with their overall branding position.
Reviews
the project
Website Dev & SEO Services for Tech Services Company
"They never said no to a request, but they were honest in their assessment of expectations."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a senior manager at a global technology services and solutions company. We work with techology partners top provide solutions in the areas of Cloud, Intelligent Automation, Data Governance, Data Analytics, Test Automation, Application Modernization and Integration and Innovation services. I oversee all of the digital marketing and communications for with both an internal team and outside agency.
For what projects/services did your company hire IGW (Infographic World)?
We needed to rebrand following a series of acquisitions with an emphasis on a major website redesign. We also needed to develop digital presents that would increase lead generation and upsell opportunities. We hired IGW to develop our new website and manage social media and SEO activities. We also look to the agency for various creative services including animated video production and web hosting and maintenance.
What were your goals for this project?
We wanted to increase our SEO rankings which were basically non-existent and increase lead generation for sales and a recruitment pool for global hiring. We also wanted to elevate our position as a thought leader in the industry.
How did you select this vendor?
I conducted an initial search that led to 12 companies; after additional research, the group narrowed to three. I spent a lot of time interviewing the companies, reviewing portfolios, and talking with references. It's important to note that as part of the interview process, I was looking for an agency that could feel like part of our team, understand and embrace our brand characteristics and understand how to balance a sense of urgency with a quality product.
Describe the scope of their work in detail.
Our first step was to schedule a meeting with IGW's CEO and our CEO and me to discuss the where we saw the company going and how we expected digital communications to assist with that. We followed that discussion with a series of meetings with other key executives to understand who we are and how we want to present to customers and others in our industry.
We prioritized web design as the first project that we tackled in conjunction with SEO research. Once the site launched, we rolled out initial organic social campaigns and begin reviewing monthly metrics. We are now driving pipeline at a faster rate with organic and paid social, and an SEO health score that doubled within two months of the launch of or new site.
What was the team composition?
From the Prolifics site, I am the team lead. I have a copywriter and graphic designer. From the IGW side, our supplemental team includes IGW's CEO who handles SEO strategy and optimization, a social media specialist who manages our organic and paid social activities, a creative services team who provides infographics and animated videos for our campaigns, a web and traffic manager to assist us with maintaining the content on our website and a secondary writer/SEO specialist who worked with us on creating Expert Hubs to drive our SEO and several lead magnets. My co-worker is also a part of the team. She handles event logistics and co-marketing funds.
Can you share any outcomes from the project that demonstrate progress or success?
Within two months of the website launch, our SEO health score went from 45% to 86%, where it has remained fairly consistent for another three months. Within three months, our overall social engagement increased by 12%. We began two paid social campaigns two months ago. One is hitting just under our target for lead generation, the other is exceeding our target by almost double.
How effective was the workflow between your team and theirs?
As expected, initially it was a bit chaotic. We asked the team to do the almost impossible - stand up a website is just three months. But we both were transparent about our work flow challenges and worked together to create what I now consider a very effective and efficient workflow.
I have bi-weekly meetings with the full team of IGW and Prolifics marketing staff, weekly meeting with IGW's social expert and our inside sales team to review paid social and email nurturing activities and monthly with IGW's CEO, and two VPs from my company to review all KPIs related to lead gen and conversion, general digital engagement, SEO and web activity.
What did you find most impressive about this company?
My work ethic is quite intense and I struggle with the challenge of being a perfectionist who needs to make decisions and implement strategies quickly and pivot often. This team was completely in step. They never said no to a request, but they were honest in their assessment of expectations when timelines were extremely tight.
Are there any areas for improvement?
As stated earlier, we needed to work through the initial workflow issues - as a global company with remote staff, working with a company that has remote staff across the globe, there were the obvious challenges. But we worked through those without incident or ego, and I have to say that I am very satisfied with our current process and continued achievements.
the project
SEO for Tapestry Company
"Their professionalism and depth of their work distinguish them from other service providers."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Tapestry Galaxy, one of the web’s largest distributors of tapestries and other forms of wall art.
What challenge were you trying to address with IGW (Infographic World)?
I was looking for SEO services, so I reached out to them because there were a lot of high-volume keywords that I wasn’t ranking for.
What was the scope of their involvement?
I spoke to Justin (Founder & Owner) and connected with him one-on-one. He requested access to my website because I hosted on Shopify.
He then worked with his SEO team to build out blog posts for me. They also optimized all of the pages and key tags and built out excel sheets to measure the progress and growth of their work.
What is the team composition?
I worked with Justin and one of the SEO teammates.
How did you come to work with IGW (Infographic World)?
I searched for the best advertising agencies on Clutch and IGW popped up close to the top.
How much have you invested with them?
So far, I’ve spent about $50,000.
What is the status of this engagement?
I began working with them in November 2019 and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’ve got a lot of movement through the links. We’ve moved up to the first page for one of our really high-volume keywords as well as for some of our secondary keywords. Overall, we’ve experienced a lot of growth.
How did IGW (Infographic World) perform from a project management standpoint?
IGW is very professional. Justin and his team are very prompt in all of their replies. We don’t have strict deadlines but they work non-stop.
What did you find most impressive about them?
Their professionalism and depth of their work distinguish them from other service providers. I’ve worked with other advertising and SEO companies, and IGW is very thorough, detailed, and granular in comparison.
Are there any areas they could improve?
Take the back seat and let them do their work. I didn’t need to provide any input. They took the steering wheel and helped me rank higher without my having to do much.
the project
Animation for Market Research Firm
"They had excellent project management and communication."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
CEO of CyberEdge Group, a marketing and research firm serving IT software, hardware, and services vendors.
For what projects/services did your company hire IGW (Infographic World)?
Infographic World provides high-quality animated explainer videos to CyberEdge and our clients.
What were your goals for this project?
Convey what CyberEdge does in 60 seconds.
How did you select this vendor?
Found on Google. Started working with Infographic World in 2015 and have been happy ever since.
Describe the video(s) and the process in detail.
Animated video describing the value that CyberEdge brings to our clients.
What was your vendors' project management or feedback process?
They had excellent project management and communication.
Can you share any outcomes from the project that demonstrate progress or success?
Many views on our website.
How effective was the workflow between your team and theirs?
Highly effective
What did you find most impressive about this company?
Quality of animation
Are there any areas for improvement?
None
the project
SEO & PPC for Software Company
"I find their ability to learn and absorb entirely new industries/clients profound."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a software company with main offices in South Florida. We develop cloud-based business management and ERP solutions for fashion companies.
For what projects/services did your company hire IGW (Infographic World)?
We enlisted IGW for assistance with our organic rankings on search engines, content creation, and PPC on various channels.
What were your goals for this project?
Our goals were to boost the quantity of qualified leads we receive from organic content / ranking and also investigate new PPC channels.
How did you select this vendor?
They were recommended to us through a networking group.
Describe the project in detail.
We began with several discovery calls and reviewed some of their past work. They began the process of studying our brand, our software, and our entire content ecosystem. Much work was initially put in to optimizations on our website, then we focused on content, internal/external linking, PPC and more. We receive weekly reports on progress, and phone calls to ensure everything is on the right track.
What was the team composition?
We mainly communicate directly with Justin, however many of his team members have been involved with helping us with website adjustments, content, reports, etc.
Can you share any outcomes from the project that demonstrate progress or success?
On all keywords we've been focusing on, we've seen an undeniable jump in ranking. We've also seen a large increase in qualified leads.
How effective was the workflow between your team and theirs?
Justin's team has been very responsive and extremely helpful. Very easy group to work with.
What did you find most impressive about this company?
I find their ability to learn and absorb entirely new industries/clients profound. They have basically become an extension of our organization and have become very knowledgeable on our software ecosystem.
Are there any areas for improvement?
No areas of improvement. Excited to keep up the work.
the project
Marketing Services for Software Learning Solution
"Their ability to gather requirements and understand the brief distinguishes them from other providers."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was the vice president of marketing for Epilogue Systems—a solution that helps people to learn how to use software faster and more effectively. I handled all aspects of marketing—from content to events and everything in between.
What challenge were you trying to address with IGW (Infographic World)?
I was a one-person department and needed to scale my operation. While I wasn’t able to hire staff internally, I was able to work with different agencies to meet my needs. I needed support to enhance the website, create content, and manage SEO efforts whether those efforts involved content strategy, internal or external link building or CRO.
What was the scope of their involvement?
IGW provided fully managed SEO services. Their team supported SEO strategy such as keyword research, content development, internal and external link building, as well as CRO development on landing pages. They managed our paid ad spend, particularly on LinkedIn and Google Ads. Their team also provided comprehensive reporting on the backend.
They also completed a few one-off projects including video production and infographics creation. Their team held an initial gathering to discuss the brief for the infographics project, which was effective. They came back with a product a couple of weeks later that only needed minor edits. Their team didn’t need much input either along the way.
The process for creating the explainer video went similarly. We gave our requirements in a brief upfront. Their team then came back with a script that required only minor edits. They then provided a great storyboard and created animations that were basically done when we received them.
What is the team composition?
I worked with two people closely but also had regular interactions with 4–5 other people from IGW.
How did you come to work with IGW (Infographic World)?
I searched Google for an agency to provide infographic services. IGW was one of three agencies that I found. I decided to work with their team because they were able to deliver working with our budget. The initial infographic and video projects went well, so I decided that I was willing to invest more money in their services.
How much have you invested with them?
We spent about $80,000 on IGW’s services while I was at the organization.
What is the status of this engagement?
The first project started around May 2018. I’ve moved on to a different role but IGW managed SEO efforts throughout my tenure at the company.
What evidence can you share that demonstrates the impact of the engagement?
From 2018–2019, we basically tripled our leads from empty wells. Also, organic traffic to the website went way up. We had a significant increase in the number of followers of our LinkedIn page too.
How did IGW (Infographic World) perform from a project management standpoint?
We had a standard weekly meeting and ad hoc meetings as needed. I also emailed whoever I needed. Their responses were prompt and communication was easy. I’ve worked with agencies that weren’t able to stick to briefs or align projects with the organization’s needs. IGW nailed it on both counts.
What did you find most impressive about them?
Their ability to gather requirements and understand the brief distinguishes them from other providers. It burns time when your agency doesn’t get that right. The reason that I decided to work with IGW is that they nailed their understanding of the briefs for the first two engagements. When I needed managed SEO or PR services, I went back to their team and knew that they would gather requirements correctly and understand the brief to execute on it.
Are there any areas they could improve?
No, nothing comes to mind.
Do you have any advice for potential customers?
Be prepared to provide information during the gathering requirements and brief stage. If you have a good concept of what you want and a solid understanding of your product, IGW will come through.
the project
Full-Service Digital Marketing for Moving Startup
“They provide a high level of personalized attention and care.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re an innovative moving startup. I work on the marketing team as the SEO manager, handling content strategy and link building efforts.
What challenge were you trying to address with IGW?
At the time, we were looking for a partner to help us increase our search visibility by acquiring high-quality backlinks and mentions.
What was the scope of their involvement?
They helped us produce new written and infographic content, also supporting our backlink efforts. In that work, they worked on pitching to local publications, writing guest posts, and gettings that work published. It was sort of an old-fashioned outreach strategy. At this point in the project, we’re working on link-building strategies.
What is the team composition?
Justin (Founder & President, IGW) was our main point of contact, but we worked with about five of their teammates in total.
How did you come to work with IGW?
They did a cold email outreach to us. The copy was well-written, so I interacted with it. After that, Justin and I had a conversation about where we were as a company and how our marketing team could improve. We were still a young company at that point, so that was helpful.
The opportunity to bring in outside resources was very attractive, and it seemed that they could satisfy our needs. Justin has a great strategic mind in terms of our situation, so talking with him was a major factor in guiding our decision to work with them. I was impressed with the strategic initiatives that he suggested.
How much have you invested with them?
In total, we’ve spent about $100,000.
What is the status of this engagement?
We started working with them in January 2019, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
It’s difficult to attribute our success to them in terms of their isolated impact on our SEO and PR because we’ve been doing other SEO activities internally. However, we’ve seen positive movement and results following some of the links they’ve built.
How did IGW perform from a project management standpoint?
We typically communicate through email. If there’s ever something more urgent that comes up, they’re always willing to jump on a conference call with their main internal stakeholders. We had some trouble with them because the scope of the project and estimated timelines were not met by their team. I don’t think they were dragging their feet, but they may have struggled with predicting timelines.
What did you find most impressive about them?
They provide a high level of personalized attention and care. Their representatives buy into our business idea and think through problems holistically. They’ve been a true partner for us, serving as a strategic thinker. Justin’s overall commitment to excellence in their outputs has been great.
Are there any areas they could improve?
As I mentioned before, it would’ve been nice if they could predict timelines more accurately.
Do you have any advice for potential customers?
Make sure to set regular check-in with concrete progress updates. Also, request concrete deliverables and deadlines to ensure that you always understand where their team is in the process. That way, you’ll be able to anticipate late end dates.
They’re always thinking strategically on how to make your campaign bigger and better, but that can also mean more expensive. Be aware of that to ensure that you don’t go over budget.
the project
3D Infographics for Cancer Research Center
"Their team does their due diligence and provides additional ideas."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
Fred Hutchinson Cancer Research Center has been around for 45 years and focuses on a breadth of scientific research to prevent, treat, and cure cancer as well as other diseases such as HIV and malaria. I work on a team that focuses on our brand, digital properties, and marketing awareness as well as any storytelling on or offline.
What challenge were you trying to address with IGW (Infographic World)?
We wanted to explain complicated scientific and biological concepts. The question was how do we start creating a consistent visual language or library of scientific imagery and ideas that are specific to certain areas of research here?
What was the scope of their involvement?
Working with us, they developed a consistent iconography around scientific concepts. We started with immunotherapy. Our team recognized that there were components at a cellular level related to immunotherapy that we wanted people to understand. IGW (Infographic World) created realistic and scientifically accurate 3D items to explain. Their team also created a 3D map of our campus.
Most recently, IGW (Infographic World) built 3D architecture for a historic building to show our ideas for each floor. They worked with us to create a simple extruded floor plan from architectural renderings. This allows a potential donor to understand the space including where it is, how big it was, and what it might cost.
What is the team composition?
Usually, there’s a team of 2–3 people. We worked with two people directly on an account manager and creative director level. Then, they take that work and partner with others who provide expertise and execute the project. There are different artists who are a part of their team, but they’re often not involved in every call.
How did you come to work with IGW (Infographic World)?
I’m a creative director that’s been doing informational graphics for 20 plus years. Often, you’re trying to create a product opportunistically and hope that you can partner with someone who can meet your needs. I can lose an opportunity if we have a donor that doesn’t understand immunotherapy and I can’t turn our infographic materials around in the available window of time. IGW (Infographic World) was brought on because of their speed in grasping a project and turning that into a quality deliverable. Their team has news journalism and design experience, which requires them to understand their subject matters. I knew them through word of mouth and for the awards they’ve won. I also know artists who’d gone and worked with them. Their reputation has only gotten stronger the longer they've been in that universe of agencies.
How much have you invested with them?
We first started working together in June 2014, and we just wrapped up another project.
What is the status of this engagement?
Over the past couple of years, we’ve spent over $100,000.
What evidence can you share that demonstrates the impact of the engagement?
Their work has been fantastic. We’ve used the 3D campus map in a bunch of different ways. We’ve used it to tell people how to get to campus for scientific seminars as well as to talk about funding from the NIH. We were able to rotate the diagram to focus on which buildings benefit from their funding. Essentially, everyone on campus uses what they’ve built for us.
The level and quality of the rendering have held up over time. People can still locate their destinations from the bird’s eye view. Internal and external folks use it all the time. In fact, HR grabbed it and developed a huge poster of the model. They recreated the graphic IGW (Infographic World) produced and it remained beautiful because of the quality of work.
Anytime we need to update a graphic, we call IGW (Infographic World) and they turn it around in a heartbeat. Then, somebody else is using it immediately. We’ve received practical use and economic value out of their work since we don’t have to start from scratch every time.
How did IGW (Infographic World) perform from a project management standpoint?
If they have the availability to work on a project, then we have a phone call and get more information. Then, that leads to a formal scope of work and set a timeline. Once the project kicks off, we have regular check-ins. Depending on the deadline, we’ll have weekly check-ins or more to review work.
There’s always a three-hour time difference, but it has never been a problem. We’ve always been able to schedule meetings at times that have worked for everyone. We haven’t had any connectivity issues trying to transfer content. They work with large files and anticipate how to manage them. Working with IGW (Infographic World) has been easy.
What did you find most impressive about them?
IGW (Infographic World) doesn’t jump to conclusions about what it is they’re being asked to create. For us, their team came to understand the science. They haven’t just focused on the aesthetics, which were also excellent. But they have also made sure to understand the subject matter well to communicate it clearly. Their team does their due diligence and provides additional ideas. They’re measured and thoughtful, executing visuals to the highest quality.
As well, they’re excellent at knowing what’s reasonable within a budget. We can’t go over budget and they’ve been skilled at getting information before they say what it’s going to take to produce a project in terms of cost, time, and talent. Their team listens to make sure they understand the best value they can bring to a project.
Are there any areas they could improve?
We’ve been thrilled with IGW (Infographic World). Everything has gone smoothly.
Do you have any advice for potential customers?
It’s always good to know what strengths you bring to a partnership and what you need. Defer to them and trust them to be the experts. Let them bring ideas to the table that may not be the original concept. IGW (Infographic World) are good listeners and want to give you what’s in your mind’s eye. The more that you can articulate what that is, the more they will be able to give you what you’re imagining. There’s nothing they can’t deliver essentially. Their team can take language and turn it into a visual, so don’t just show them a visual to replicate.
the project
Animated Explainer Videos for Third-Party Verification Service
"Their team understood that we had the same goal: to create something amazing."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of SafetyPIN. We’ve developed a digital trust badge that people can display on their profiles when working in the gig economy primarily.
What challenge were you trying to address with IGW?
We’re a new company with a new concept. The project’s primary goal was building awareness and then adoption. While people understand background checks and ID verification, they didn’t understand the value of a third-party forward-facing badge that was portable.
What was the scope of their involvement?
IGW did two jobs for us. Their team produced explainer videos and helped us with our fundraising deck. The videos were animated and their team offered a few different flavors of animation. Since I understand my business well, it was beneficial that their team wrote the scripts. They interviewed me a couple of times, learning the business and how to communicate it to others. Voice was important to me. The videos needed to be friendly, credible, trustworthy, and authoritative, but also approachable. As we went through the process, we realized that we needed two explainer videos. We required one for gig workers to say: This is what SafetyPIN is and this is why you should get one. We needed one for buyers to say: This is what SatefyPIN is and why you should look for it.
What is the team composition?
Working with me directly, there were probably four or five people. The team included an animator, a copywriter, two different project managers, and the CEO.
How did you come to work with IGW?
I belong to a group of entrepreneurs. I posted my need for someone who could work on this project. Four of five different people made recommendations and IGW was one of them. Their team was the only one that understood why it was important for them to write a script.
How much have you invested with them?
The project cost probably $8,000–$9,000. They were generous, making it reasonable for us to create two videos because one wouldn’t accomplish our goals.
What is the status of this engagement?
We started working together in July 2018, and the project wrapped up in September of that year.
What evidence can you share that demonstrates the impact of the engagement?
IGW produced positive results. One of our partners has an explainer video on their homepage. They’re a babysitting app and found that babysitters who display a SafetyPIN on their profiles book twice as many jobs and earn about $700 extra dollars than those who don’t show a SafetyPIN over the same period. We know that parents understand the value of our service, and the video has been doing most of the heavy lifting. We’ve received great feedback on the videos too. To see that people watch the video and then look for SafetyPINs on someone’s profile to hire them is what matters. It doesn’t matter if my friends ‘ooo’ and ‘ah.’ What matters is that people take action because of it.
How did IGW perform from a project management standpoint?
IGW performed remarkably well. I had specific requirements in mind. I’ve been in marketing and strategy for a long time, so I directed some of the voice talent remotely. Their team was responsive and handled all of my concerns. They were always excited to support us and managed the project extremely efficiently and professionally.
What did you find most impressive about them?
The CEO was available, engaged, and involved. While he passed the project off, I loved that I could connect with him. Their team was engaged and responsive to feedback. A lot of times, relationships with agencies can become a bit adversarial because the agency considers input to be an insult. They’ll think you’re ignoring their talents. IGW never acted as if their toes were being stepped on. Their team understood that we had the same goal: to create something amazing.
Are there any areas they could improve?
It’s been a while since the collaboration happened, but I only have positive memories.
Do you have any advice for potential customers?
Don’t be shy about making it an interactive, two-way process. Give clear, direct feedback, and be honest with yourself. If you’re not good at that, make sure somebody else is giving comments. Make sure your vision’s clear. Also, if something’s sitting on your desk for a week, don’t expect a partner to turn results around in 24 hours.
the project
Infographic Design for Global Dental Healthcare Manufacturer
“Their creative team consistently blew me away.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the senior product marketing manager at a global dental healthcare equipment manufacturer.
What challenge were you trying to address with IGW (Infographic World)?
I was looking to develop an infographic that captured a complicated dental imaging workflow in an understandable visual resource.
What was the scope of their involvement?
IGW (Infographic World) developed a still infographic for us. During an input gathering meeting, I wrote out the workflow is in a typical dental office when a patient comes in, both for a routine examination and also when a patient comes in for pain. The infographic needed to follow the workflow for these two different scenarios.
The infographic compared and contrasted the effect of using the technology that we manufacture versus a competitor. I provided their team with the script and the statistics that needed to be interspersed throughout the graphic.
They presented the levels of radiation a patient is exposed to based on the technology used in a way that would allow anyone who viewed the graphic to understand. Everything was completely mathematically accurate but also easily digestible. Anybody could understand that our technology is much safer for the patient within a few seconds.
What is the team composition?
I worked with Gabriela (Account Manager, IGW (Infographic World)) and Nailea (Creative Director, IGW (Infographic World)). I had a previous relationship with Justin (Founder & President, IGW (Infographic World)) so he would touch base on the project.
How did you come to work with IGW (Infographic World)?
I had worked with IGW (Infographic World) in my position at a previous company, where they had done animation work for me. My experience was so good that when I moved to this company I didn’t even shop for a different vendor. I just went straight to IGW (Infographic World) because I knew they would do a great job.
How much have you invested with them?
We have invested about $2,500.
What is the status of this engagement?
Our engagement with IGW (Infographic World) ran from August–October 2019.
What evidence can you share that demonstrates the impact of the engagement?
I was delighted by the results. They took this really complicated concept and laid it out in a linear fashion interspersed with facts comparing and contrasting radiation doses. I was really blown away. We haven’t launched the infographic yet, but my internal sales team thinks it’s amazing.
How did IGW (Infographic World) perform from a project management standpoint?
Our teams communicated primarily through email and conference calls. Their process is really great, they always showed me options and let me choose what I liked. They provided input on the script and did a good job of project managing. IGW (Infographic World) kept me on my toes, letting me know if they needed feedback by a certain date to keep us on schedule.
What did you find most impressive about them?
Their creative team consistently blew me away.
Are there any areas they could improve?
No, they did a great job.
Do you have any advice for potential customers?
Be as clear as possible in what your objectives are, but don’t stifle their creativity.
the project
Explainer Video for Public Health Nonprofit
"Three years later, we continue to deploy the film at every opportunity."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Public Fundraising at APOPO, an award-winning non profit that trains giant rats to save lives by sniffing out landmines and tuberculosis in developing countries.
For what projects/services did your company hire IGW (Infographic World)?
We hired IGW to develop an explainer video for our Tuberculosis Detection Rats. Our work is technical and includes concepts that many people may be unfamiliar with. IGW created an asset that made our work accessible and digestible for a range of audiences.
What were your goals for this project?
To develop a video that breaks down how APOPO's HeroRATs save lives by increasing the detection of Tuberculosis, the world's leading cause of death from infectious disease. IGW created an animated video that clearly and simply explained how the rats worked through stunning visuals and a clear narrative progression.
How did you select this vendor?
We discussed the project with a number of venders around the world but IGW stood out for their track record, demonstrable interest in the project and their ability to deliver high quality materials within a tight schedule.
Describe the video(s) and the process in detail.
IGW offers a brilliant five-step visual communication process called that is designed to simplify complex concepts into visual stories. The process in brief is: Strategy, Collection, Analysis, Picturing and Exposure.
What was your vendors' project management or feedback process?
We mainly worked with Justin who was a real pleasure to work with throughout. It was critical that the product accurately reflected our work whilst being understandable to lay audiences and therefore we had a team of scientists and communications professionals critically evaluating the product through its development. IGW were adaptable and flexible to our needs and we felt enabled and supported to develop the best product possible.
Can you share any outcomes from the project that demonstrate progress or success?
The video was our primary asset when introducing our life-saving work to donors, governments and partners around the world and helped to secure funding and support for our tuberculosis training and detection activities. We have received consistently positive feedback on the video from all quarters. Three years later, we continue to deploy the film at every opportunity.
How effective was the workflow between your team and theirs?
The workflow between our team and IGW was dynamic and responsive. We couldn't have asked for better support, they were real partners who were equally committed to delivering a fantastic result.
What did you find most impressive about this company?
The people at IGW are brilliant.
Are there any areas for improvement?
My experience with IGW was first class and it is difficult to identify any areas for improvement.