Results-Obsessed Growth Marketing
IGW is a full-service growth marketing agency. We combine world-class digital marketing & the science of visual learning to give your company an edge in its marketing efforts across the funnel. Our goal? Help you drive more qualified sales leads to feed your hungry sales team and grow the company's revenue. That's our obsessive focus; leads & revenue. Everything we do is centered around this end-game for our clients.
Think of IGW as your marketing department's secret weapon. There's typically too much on your plate, not enough internal bandwidth or resources, and too many scattered vendors you're working with across the marketing landscape (PPC, SEO, CRO, social, content, PR, etc.). We're here to take things off your plate, have your marketing plan be as integrated as possible, and ultimately make you look awesome.
How do we do all of this? We're a team of marketing strategists (ex-LinkedIn & ex-Facebook employees covering all things social media organic and paid), SEO experts, and PR, content & CRO ninjas) combined together with a world-class creative production team; the end result of being able to consistently think of and execute on successful campaigns for our clients.
How you can work with us:
Strategy: audit everything you're doing & build new strategy recommendations
- Build out entire Paid Media Ecosystem (ad sets, marketing automation, Zapier integrations, full CRM integration, nurture/drip campaigns, content calendars)
- Visual Content: (a) infographics (b) video animation (c) interactive content (d) visual reports & presentations (e) lead magnets (f) micro visuals for social media
Marketing Implementation: running of social media advertising campaigns, fully managed SEO, CRO, PR, and all things inbound marketing/lead gen oriented.
Enterprise: General Electric, Merck, Palo Alto Networks, Inc Media, ESPN, Johnson & Johnson, Pepsi, P&G, Trend Micro, Edelman, U.S. Golf Association, LIPA, Embassy of Spain, Fred Hutchinson Cancer Research Center, Blackhawk Network, Lonza, Kavo Kerr, Rotary International, Planmeca, Prolifics, Wiley Mid-Market: Managed Health Care Associates, Bellhops, Epilogue Systems, Tipalti, The Learning House, Student Loan Hero, Summit Group, Cyber Edge
As part of an overall batch of high-intent keywords we are working on for a B2B tech/SaaS client of ours (SEO & CRO engagement) we were recently able to get them 1st ranked for the most important keyword target on the list. That combined with a Google ad campaign now has the client website showing up on top of the page twice, exponentially increasing the CTR (click-through-rate) for ideal customers of theirs doing the Google search.
We now have (as of 9/10/20) almost every high-intent keyword target of theirs ranked in the Top 5 slots of the 1st page of Google, which has allowed for a massive scaling of highly qualified inbound lead flow.
As part of an overall scope of work together, we were tasked by Prolifics.com to rebuild their website. As is the case with very large companies, this was a very large undertaking, working to accomplish the goals of executive leadership. It was a wild ride, long hours, and a million balls juggling in the air, but we were able to deliver them a website they can now be proud of and be worthy of the amazing brand and company they've built up over the last few decades.
For our client Prolifics, we've been building out expert content hubs, to display their expertise across major tech areas and build site authority for SEO. Following the completion of the each hub, we've been building lead magnet PDF guides, which are being used within the LinkedIn advertising campaign, with amazing results. Over 20% of the qualified leads we generated in June 2020 came from the success of a single amazing lead magnet.
A SaaS client of ours has benefitted tremendously from our SEO strategy and deployment, which has involved on-site technical optimizations, very deep expert level content hubs, internal linking and external linkbuilding. We've been able to double their qualified leads in the door from March 2020 to June 2020.
Looking to help our client accomplish 2 stated goals of (1) Increase brand recognition & (2) Drive very high-quality links for SEO, we came up with the idea of building a custom study to position them as experts within their industry. We called it The State of Moving, which utilized social media listening to determine conversation analysis and sentiment analysis, combined with highly reputable existing studies, to create a beautiful & captivating infographic-style report.
We then used this report as a magnet, arming our PR team with amazing fresh content to reach out to their expansive network of major media. Armed with the visual report/study, our PR team was able to line up:
- A major interview for the client's CEO & a featured piece oncNBCNews.com
- Major coverage on Ariana Huffington's Thrive Global
- Real Simple
- CheddarGrit Daily
- and many others.
As one of the key steps in our full-service SEO offering is implementing on a powerful content strategy that establishes our clients as authorities on their topics, builds in keyword & semantic relevance, builds out internal linkbuilding architecture, and gives our linkbuilding team great content to promote to get high-end external linkbuilding.
Following our deep SEO audit, we came up with a high-intent keyword target list, and implemented a thorough plan of action to drive up our client's rankings for keywords that would drive business, to which we succeeded in this plan only a few months into working with them.
This was accomplished through on-site technical SEO improvements to header tags and other structural elements, mixed with a strong content strategy, on-site linkbuilding and VERY strong external linkbuilding.
Before we started working with the client, most of their organic traffic came from branded search terms (their name). Within a few months, we were able to drive up their rankings for high-intent keywords, which led to a surge in qualified leads for their sales team and a large growth in revenue from organic search.
To help a tech startup enter a market, we created multiple explainer videos, one for each of the audiences they sell to. These were used as part of various marketing & sales purposes, including social media, email, website conversion, etc.
We were hired by Epilogue Systems to first audit existing marketing plans, build new plan recommendations, and then go end-to-end of building out the paid media campaigns, landing pages, content, marketing automations, ad sets, CRM integrations, zapier integrations, and many other activities with 1 goal in mind; drive lead flow to their hungry sales team.
Having an ex-LinkedIn person running client strategy helps the cause, and B2B marketing is a particular sweet spot of ours. This is one ad set in about 100 overall, which had a mix of custom visual illustrations, video animation, & stock photos in the overall scheme of split testing the most effective route to qualified inbound lead flow.
Selling high-ticket medical devices is a challenging path, especially if you're not armed with the best way to educate your potential buyers on why they should be investing such large sums into your technology. Enter the explainer video.
We armed the Promaxo sales team with a powerful explainer video to help them get the point across and key value propositions in a quick (77 second) video. This allowed them to more easily explain certain complexities of their tech, and open up more qualified sales situations and ultimately sell more machines.
Visuals have become a huge part of SEO strategy, allowing for much more robust and engaging content used for cornerstone content & long-form blog posts for linkbuilding & ranking purposes. Having powerful visual content also is a key factor in trying to get major coverage for your brand, and thus major links for SEO.
We were approached by Student Loan Hero to build an interactive infographic that would be housed within a key piece of content. Having armed them with a killer piece of interactive content, the piece was able to get picked up by Forbes, CNBC, ZeroHedge, and other major media outlets, and has been a key piece in their SEO ranking efforts and succes.
Link to page: https://studentloanhero.com/featured/study-college-costs-around-world/
Switching from selling a legacy product to a new suite of software offerings, Epilogue Systems came to us first with assistance in creating a new animated explainer video to encapsulate the value proposition of their newest enterprise software offering. This was the first step in a long marketing engagement together, which you can check out from some of the other portfolio items.
To assist in their on-going efforts to educate around the deep connection between Spain the United States, we built an interactive educational page for the Embassy of Spain. Built as a parallax scroll interactive infographic, the reader can scroll at their leisure, click through to external links, watch videos we embedded, and quickly click to various sections.
In a marketing push to inform the residents of Long Island, NY of the innovative things LIPA was working on, we built a series of interactive content that was fun & engaging to read, would educate people on what things the company was doing for the community and help with their overall branding position.
Branding & Marketing Solutions for Biomedical Firm
"The workflow was moderate."
IGW (Infographic World) was hired by a biomedical company to manage their branding and marketing efforts. The team was also tasked to market the client's personal branding.
"The workflow was moderate."
Nov 5, 2020
Despite their initial good relationship, the client decided to part ways with IGW (Infographic World). The team can improve on following the agreements already established during meetings.
The client submitted this review online.
Please describe your company and your position there.
CEO of Medicinal Technologies
For what projects/services did your company hire IGW (Infographic World)?
IGW was hired to manage campaign. They were to brand product, company and myself, marketing, etc.
What were your goals for this project?
The goals were to brand and market for the product, company and myself.
How did you select IGW (Infographic World)?
They were selected through Clutch through an interview process between them and several other companies.
Describe the scope of their work in detail.
The scope of work was to create content used to brand and market product, company and myself.
What was the team composition?
The team composed of technical content and creative personnel.
Can you share any outcomes from the project that demonstrate progress or success?
Following months of meeting with IGW and deliberating, I decided to move forward with trust and confidence in granting them management of the campaign. Soon after commencement of the campaign, they decided to allocate the budget to seeking a professional that was in my own sector of the exact same expertise and attach my product to this professional's name. This approach was contrary to what was discussed and agreed upon. Additionally it was offensive. Naturally the contract was severed. They have decided not to return the prorated funds, although in fair judgment they have, seeing as though they jeopardized the entirety of my campaign. For these reasons, neither myself nor colleagues and friends can recommend them.
How effective was the workflow between your team and theirs?
The workflow was moderate.
What did you find most impressive about this company?
Are there any areas for improvement?
Should be more consistent with what was agreed upon.