Essential Content

Please describe your company and your position there.

Andreas Velling, Factory, Marketing Manager.

What was the business challenge or purpose of your project?

We were looking to gain more media exposure in the UK.

Please explain the scope of the project in detail.

We were looking to get media coverage in industry-specific news outlets with an emphasis on getting relevant backlinks to boost our SEO

How many people from the partner’s team were assigned to the work? 

What were their positions? Sean O’Meara is our person of contact and Katy Lever also gives us weekly updates of progress.

How did you come to work with this company?

They were recommended to me by a mutual connection.

What is the status of the project? 

The project started in January 2020 and is ongoing.

Please share observations or metrics that demonstrate the impact of the partner’s work.

We have gotten much more coverage, around 5-6 pieces per month from highly relevant sources. The ability to position our CEO as a thought leader in the industry is highly beneficial to our brand image.

How did the partner perform from a project management standpoint?  

The communication is good. They are always available for a talk and answer readily to emails as well.

What distinguishes this company from other providers? 

The enthusiasm about tackling the challenge of getting press from an industry they have not worked with previously.

Is there something the partner could have done better or differently?

Not really.

What advice would you give to someone else considering to work with this company?

Give them a try and see how it goes from there.

Please describe your company and your position there.

Ostereo Limited is a music company operating since 2016. We offer recording, management and publishing services to artists all over the world. My role is Chief Operating Officer and I oversee the running of all Ostereo's business activities.

For what projects/services did your company hire Essential Content?

To coordinate a PR campaign to generate exposure across various media formats for Ostereo, its officers and its associated companies.

What were your goals for this project?

For Essential Content to generate considerable exposure for Ostereo in key trade publications and industry media.

How did you select this vendor?

In our capacity as a record label we have engaged multiple public relations agencies both for our company and roster of artists.

When working with Essential Content in the early stages of the proposal, we found their work ethic and diligence extremely thorough and felt confident that, of the two agencies we had shortlisted, Essential Content were the best selection. Involved in the decision making process were Howard Murphy (Ostereo founder) and Ramin Bostan (Chief Operating Officer)

Describe the scope of their work in detail.

Essential Content was tasked with putting Ostereo forward for various features in trade and industry press, both print and digital. there was an expectancy on Essential Content to deliver detailed reporting of outlets to whom Ostereo had been pitched, and those that had been successful.

What was the team composition?

Sean O'Meara was our main point of contact at Essential Content, who acted as account director and outreach/creative.

Can you share any outcomes from the project that demonstrate progress or success?

Essential Content successfully secured over 70 pieces of high quality press coverage for Ostereo including with NME, Smooth Radio, Metro, Sky News and key trade publications. They were also able to secure several radio appearances for Ostereo's team in both National and Local stations.

How effective was the workflow between your team and theirs?

Very effective. They were transparent and highly communicative. They also demonstrated that they could be reactive to feedback, any changes to the shape of the campaign, and highly responsive.

What did you find most impressive about this company?

Essential Content removed a lot of the shiny 'lack of substance' that you can typically receive from agencies of this nature. They exceeded our expectations and did so while being mindful of our commercial aims and objectives.

Are there any areas for improvement?

No.

Please describe your company and your position there.

Manager.

For what projects/services did your company hire Essential Content?

Essential Content has provided digital PR and off-page SEO services to OSS Technology for almost five years.

What were your goals for this project?

The goal has always been for them to create interesting and useful content campaigns that position our brand positively while attracting high-quality backlinks from reputable websites.

They've done this consistently since day one and have improved our organic search performance and brand visibility as result; the coverage in the national press and in high profile online outlets has helped improve name recognition and trust.

How did you select this vendor?

Reputation.

Describe the scope of their work in detail.

See https://www.essentialcontent.co.uk for a full range of their services.

What was the team composition?

I've worked closely with the principles of the firm, and they've been open to collaborating with our in-house creatives.

Can you share any outcomes from the project that demonstrate progress or success?

The team are always friendly, transparent and most importantly they're creative. I would recommend Essential Content to any small to medium business looking to attract more customers online.

How effective was the workflow between your team and theirs?

Very good.

What did you find most impressive about this company?

I was blown away by their knowledge that this vendor had about our industry and our market. We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.

Are there any areas for improvement?

Very satisfied.

Please describe your company and your position there.

Razor Creations Ltd. is a web software development business with a number of bespoke affiliate websites

For what projects/services did your company hire Essential Content?

We created a piece of content we believed to be worthy of PR publication and we looked to utilise Essential Content's expertise in the area to firstly advice on the article content and secondly help with distribution.

How did you select this vendor and what were the deciding factors?

We were recommended Essential Content by word of mouth and after a brief email exchange with the owner Sean we decided to utilise their services.

Describe the project in detail and walk through the stages of the project.

We initially drafted an article which we wanted to clarify was suitable for distribution. Sean and his team helped us "tweak" the article accordingly and once approved we left the distribution to Sean and his team.

How many resources from the vendor's team worked with you, and what were their positions?

We worked alongside Sean (MD) and Rebecca.

Can you share any outcomes from the project that demonstrate progress or success?

We obtained a number of article links to our PR release from established publisher websites.

How effective was the workflow between your team and theirs?

The workflow was great, and they provided clear and concise feedback. They also communicated predominantly via email.

Are there any areas for improvement or something they could have done differently?

n/a

Please describe your company and your position there.

We started as a money exchange platform but have evolved into an account for borderless people.

For what projects/services did your company hire Essential Content?

Essential Content writes content for our SEO focused blog.

What were your goals for this project?

To inform potential future users of our product of the benefits they would get by using our service

How did you select this vendor?

He was already working with our team before I started working with him but I believe he was found through a reference from one of our other freelancers (but this could be incorrect)

Describe the scope of their work in detail.

He has been mostly written blog content for our GB and AU locales in the past but will likely work across all our locales in the future.

What was the team composition?

Essential Content is just one person.

Can you share any outcomes from the project that demonstrate progress or success?

Since I have worked with them, our content output has increased significantly.

How effective was the workflow between your team and theirs?

Extremely. Communication is always swift and work is always completed before the agreed upon date

What did you find most impressive about this company?

The quality of their content. They have obviously done their research into the way we write copy and emulate that extremely well.

Are there any areas for improvement?

Nope