Content Workshop

BACKGROUND

Please describe your company and position.

I am the Content Manager of CENTEGIX

Describe what your company does in a single sentence.

We're the industry leader and largest wearable safety technology provider for K-12 education with over 600,000 badges in use.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Workshop to accomplish?

• Establish SEO strategy
• Increase organic traffic
• Increase domain authority

SOLUTION

How did you find Content Workshop?

Online Search

Why did you select Content Workshop over others?

• High ratings
• Great culture fit
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

They help us build out our SEO content, both blogs and other copy on our website, as well as other long form content and backlink articles. Every month we work with them to continue to build out our content library and further our SEO strategy. We receive 4-7 content pieces a month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We've been able to increase our domain authority by 7 points in a little over a year. 
• We've been able to increase our organic traffic by about 475% from when we first started working with them (about two years ago).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They've always been able to deliver things on time and in a timely manner. They are also great about meeting whenever needed, even if it's short. Very responsive and accomodating.

What was your primary form of communication with Content Workshop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a number of writers that have an education background and that's been integral in making sure the content created feels authentic to our target audience.

Are there any areas for improvement or something Content Workshop could have done differently?

Long form content can sometimes take a little while longer than expected, so that could be sped up.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Business Development of Sagemont Tax

Describe what your company does in a single sentence.

Tax Advisory Firm

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Workshop to accomplish?

• Content Creation
• SEO
• Thought Leadership Positioning

SOLUTION

How did you find Content Workshop?

Referral

Why did you select Content Workshop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Content Workshop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: 

1. **Partnership Initiation (February 2023):** 
   1. Establishment of a collaborative partnership between EZ-ERC and the vendor. 
2. **Domain Authority Improvement Strategy:** 
   1. Implementation of a comprehensive strategy to enhance EZ-ERC's Domain Authority.
   2. Regular monitoring and adjustments to optimize domain ranking on target keywords. 
3. **Organic Search Traffic Enhancement:** 
   1. Development and execution of initiatives to increase organic search traffic to EZ-ERC's website. 
   2. Targeted efforts to improve visibility and attract users searching for relevant keywords. 
4. **Content Creation:** 
   1. Production of various website content to support EZ-ERC's online presence, including: 
      1. Employee Retention Credit Pillar Page - CARES Act Pillar Page 
      2. Articles addressing ERC misconceptions and benefits for nonprofits
      3. FAQs about ERC, ERC Tax Insurance, and IRS Substantiation Requirements 
5. **Backlink Strategy Implementation:** 
   1. Creation of backlink articles to support the improvement of EZ-ERC’s Domain Authority. 
   2. Articles include topics such as reevaluating ERC applications and highlighting benefits for nonprofit organizations. 
6. **Competitor Analysis:** 
   1. Comparative analysis of EZ-ERC's Domain Authority against industry competitors.
   2. Identification of areas for improvement and strategic positioning in the market. 
7. **Data-Driven Insights and Reporting:** 
   1. Regular tracking and reporting of key metrics, including Domain Authority and organic search traffic.
   2. Data-driven insights to inform ongoing strategies and optimizations. 
8. **Pitchbook and FAQ Copy Update:**
   1. Revision and update of the pitchbook for Kenny. 
   2. Enhancement of Tax Refund Guarantee FAQ copy to align with current standards. 
9. **National Restaurant Association Presentation:**
   1. Development and delivery of a presentation for the National Restaurant Association, contributing to EZ-ERC's thought leadership. 
10. **Future Roadmap:** 
    1. Planning and scheduling of four additional backlink articles for the next quarter. 
    2. Strategic considerations for future content creation and backlink initiatives. 
11. **Content Compounding Effect Acknowledgment:**
    1. Recognition and communication of the compounding effect of content over time. 
    2. Emphasis on the long-term benefits of content investments. 
12. **Expectation Management:**
    1.  Transparent communication about potential outcomes, recognizing that results are not guaranteed.
    2. Guidance based on historical trends and industry best practices. The comprehensive scope of work encompasses a strategic blend of domain authority improvement, organic search traffic growth, content creation, backlink strategies, competitor analysis, data-driven insights, and ongoing collaboration to position EZ-ERC for sustained success in the digital landscape.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes Demonstrating Success: 

1. **Domain Authority Growth:** Achievement of a specific increase in Domain Authority, measured through tools like Moz or Ahrefs.
   1. Target: Demonstrable improvement from the initial 6 to the final 11, indicating enhanced competitiveness. 
2. **Organic Search Traffic Increase:** 
   1. Monthly growth in organic search sessions as tracked through analytics tools. 
   2. Target: Cumulative increase in organic sessions, with a notable uptrend over the reporting period. 
3. **Backlink Impact:** 
   1. Monitoring the number and quality of backlinks established, contributing to Domain Authority. 
   2. Target: Successful creation of planned backlink articles and an increase in authoritative backlinks. 
4. **Keyword Ranking Improvement:** 
   1. Improvement in keyword rankings for specific target keywords related to EZ-ERC's services. 
   2. Target: Positive movement in key SERP positions, indicating enhanced visibility. 
5. **Content Engagement Metrics:** 
   1. Analysis of engagement metrics for created content (e.g., time on page, bounce rate). 
   2. Target: Increased engagement and a decrease in bounce rate, signifying content relevance and quality. 
6. **Competitor Benchmarking:** 
   1. Regular comparison of EZ-ERC's Domain Authority against industry competitors. 
   2. Target: Maintaining competitiveness by closing the gap with or surpassing average competitor Domain Authority. 
7. **Pitchbook and FAQ Effectiveness:** 
   1. Evaluation of the updated pitchbook's impact on engagement and understanding. 
   2. Target: Positive feedback and increased effectiveness in conveying key information.
8. **National Association Presentation Success:** 
   1. Assessment of the National Restaurant Association presentation's impact. 
   2. Target: Positive feedback, potential partnerships, or increased recognition within the industry. 
9. **Consistent Reporting and Insights:** 
   1. Timely and insightful reporting on key metrics and trends. 
   2. Target: Regular delivery of comprehensive reports providing actionable insights. 
10. **Future Content Planning:** 
    1. Successful execution of planned future content initiatives. 
    2. Target: Clear roadmap with scheduled content creation activities and strategic considerations. 
11. **Month-over-Month Growth Rate:** 
    1. Calculation of the month-over-month growth rate in organic traffic. 
    2. Target: Demonstrated consistent and accelerated growth, aligning with expectations. 
12. **Stakeholder Satisfaction:** 
    1. Feedback from stakeholders, including EZ-ERC, on satisfaction with the outcomes.
    2. Target: Positive feedback, acknowledgment of achieved milestones, and alignment with objectives. These measurable outcomes collectively serve as key performance indicators, providing a tangible demonstration of the success of the vendor's efforts in enhancing EZ-ERC's online presence and achieving strategic goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I had the pleasure of experiencing an outstanding level of project management throughout our partnership with Content Workshop. The team's commitment to constant, clear communication and impeccable organization has truly set a benchmark for excellence for future vendors. From the initiation of the project in February 2023, communication has been a standout feature. 

Christina and Morgan demonstrated a proactive approach, ensuring that every aspect of the project was communicated clearly and promptly. Regular updates on progress, challenges, and upcoming milestones were consistently provided, fostering a sense of transparency and collaboration. This level of communication not only kept us well-informed but also instilled confidence in the team's ability to navigate the complexities of the project. 

Organization, another highlight of Content Workshop's project management, was evident in every deliverable and interaction. The scope of work was meticulously planned and executed, with a keen eye on details. Whether it was the development of content, implementation of backlink strategies, or tracking key metrics, the team showcased a remarkable organizational prowess. 

This level of attention to detail not only streamlined the workflow but also ensured the successful completion of each task within the specified timelines. One notable aspect of the project management was the ability to adapt to changing circumstances without compromising the overall progress. Christina and Morgan demonstrated flexibility and agility, adjusting strategies when needed while keeping the end goals in sight. 

This adaptability was a key factor in overcoming unforeseen challenges and maintaining a positive trajectory towards success. The positive outcomes of this project are a testament to the synergy between Content Workshop's project management approach and our objectives. 

The significant growth in Domain Authority, the consistent increase in organic search traffic, and the successful execution of content and backlink strategies reflect the effectiveness of the team's communication and organizational skills. Content Workshop has not only met but exceeded expectations in project management. 

Their unwavering commitment to constant, clear communication and exceptional organizational abilities has been instrumental in the success of our partnership. I wholeheartedly recommend Content Workshop (in particular Christina and Morgan) to any organization seeking a content partner that excels in project management and delivers outstanding results.

What was your primary form of communication with Content Workshop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am sincerely grateful for the opportunity to have collaborated with Content Workshop. Their blend of professionalism and a positive attitude created a highly productive partnership marked by a spirit of collaboration, creativity, and cohesion. One of the standout attributes of our team at Content Workshop was their adeptness at navigating change. 

Their ability to pivot swiftly and effectively in response to evolving circumstances is a testament to their strategic agility. Rather than viewing challenges as obstacles, Christina and Morgan embrace them as opportunities for growth, demonstrating a nuanced understanding of the dynamic nature of business environments. Moreover, the patience demonstrated by Content Workshop's team has been pivotal in our collaborative efforts. 

Regardless of the complexities encountered during our partnership, the team consistently maintained a composed and patient approach. This quality has been instrumental in fostering an atmosphere of constructive problem-solving and ensuring that challenges are addressed with diligence. The dedication displayed by Christina and Morgan to EZ-ERC's objectives and values has been truly commendable. 

They exhibited a genuine passion for their work, translating into a level of dedication that contributed to the consistent success of projects undertaken. Equally noteworthy is Christina and Morgan's openness to feedback. They not only welcomed constructive input but actively sought to incorporate it into content creation and strategy. 

This receptiveness to feedback demonstrates a commitment to continuous improvement and a genuine interest in refining deliverables to meet evolving standards. I wholeheartedly recommend Content Workshop to any company seeking a collaborative and results-driven partnership.

Are there any areas for improvement or something Content Workshop could have done differently?

The only thing I would suggest is an easily accessible dashboard or client portal for storing final deliverables and drafts. The spreadsheet was great but an up-to-date portal would be even better :)

UPDATED REVIEW

• Content creation to use for campaigns
• Traffic to site
• Increase in domain authority

• Referral
• Other

BACKGROUND

Please describe your company and position.

 I am the Senior Director, Content and Communications of a software company 

Describe what your company does in a single sentence.

Keyfactor delivers identity-first security for every device, workload, and thing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Workshop to accomplish?

• Act as an extension of the one person content marketing team to produce new marketing content, focused on long form pieces each quarter and blog posts each month.
• Develop a content strategy and measure performance.

SOLUTION

How did you find Content Workshop?

Online Search

Why did you select Content Workshop over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Content Workshop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Content Workshop team has helped support major content team goals, including: 

• Establish Keyfactor as authority and trusted partner for C-level and board 
• Establish KF as leader in crypto-agility, post-quantum 
• Develop awareness and build mindshare among IoT audience 
• Position KF as the Identity-first security solution where digital trust happens 

This has been accomplished through launching a monthly email and LinkedIn newsletter, drafting multiple blog posts each month, creating and editing long-form content including ebooks and white papers, developing personas, assisting with social media post creation, developing a content marketing strategy, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Positive feedback from stakeholders
• Positive feedback from head of marketing team
• Newsletter performance and increasing number of subscribers 
• Expanding contract to include SEO services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is responsive and communicative. They are an extension of my team and are not only talented writers and strategists, they're fun to work with.

What was your primary form of communication with Content Workshop?

Virtual Meeting

What did you find most impressive or unique about this company?

A number of things - the amount of quality work they can turn out in short periods of time, their ability to get onboarded quickly and successfully write about a very challenging industry, their ideas to constantly improve projects or try new things.

Are there any areas for improvement or something Content Workshop could have done differently?

The team is always receptive to feedback, and any that I've shared has been acted on quickly. I feel like the team cares about my success - I don't feel like just another client on their roster.

BACKGROUND

Please describe your company and position.

I am the CMO of the company. 

Describe what your company does in a single sentence.

Our company is a platform and full-service agency where brands can create high-quality digital ads at scale to support a test-and-learn approach for business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Workshop to accomplish?

• Grow organic traffic to our website
• Establish us as a thought leader in paid social advertising

SOLUTION

How did you find Content Workshop?

Referral

Why did you select Content Workshop over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Content Workshop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Prior to hiring Content Workshop, we had been producing content consistently but without a strong strategy behind it, and therefore not seeing any real improvement in traffic from search. When we hired Content Workshop, we started with an assessment of our content and a strategy to identify keywords and content pillars where we could get meaningful growth. 

We were very impressed by their strategy and hired the team to produce consistent weekly content for us on an ongoing basis. They delivered weekly blog posts and additional larger-scale content pillar pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our content marketing efforts increased organic traffic 183%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive and always delivered their content on time. They were wonderful to work with. They heard our feedback and were very receptive to changes. They also balanced our feedback with a healthy dose of expertise, which was appreciated.

What was your primary form of communication with Content Workshop?

Virtual Meeting

What did you find most impressive or unique about this company?

The team is very bright and has a very strong operational process. They made the task of creating a lot of content consistently feel very smooth and efficient. Their content was well done. They learned about our business, and they were very quickly able to speak/write as an expert on paid social advertising. In the few times we had to revisit the content, they were quick to address the change and the second draft hit the mark.

Are there any areas for improvement or something Content Workshop could have done differently?

I wish that Content Workshop had a little more technical SEO expertise on their team. We had some specific SEO questions that were not immediately addressed, but they would get back to us after doing some research.

BACKGROUND

Please describe your company and position.

I am the US Marketing of an information technology company

Describe what your company does in a single sentence.

We are a solutions-based software development and design agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Workshop to accomplish?

• Help develop email marketing tactics
• Produce blog series
• Produce other content as needed

SOLUTION

How did you find Content Workshop?

Referral

Why did you select Content Workshop over others?

Great culture fit

How many teammates from Content Workshop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They developed a series of blogs over two years along with a few white papers, a landing page, industry and service website page content, emails and email lists, and provided crucial Hubspot support. They developed a lead scoring system, standardized email lists, helped with segmentation. They produced slide decks for event marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our CRM has been a process to properly segment and clean up data. We are almost there to having more accurate lists for drip/nurture campaigns. Their Hubspot expert has been able to dive into issues, refine filtering, establish workflows, and be an integral support to a small in house team. We were also able to refine our blog strategy with the latest batch produced being high quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timing could be up and down with content production. They are a nice bunch, always friendly.

What was your primary form of communication with Content Workshop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Super nice, personable and responsive people. Working for so long with the same vendor, they really become colleagues and friends.

Are there any areas for improvement or something Content Workshop could have done differently?

Managing timelines (could be tighter) and ensuring brief descriptions don't get shuffled (occasional).

BACKGROUND

Please describe your company and position.

I am an executive of Amplify Horse Racing

Describe what your company does in a single sentence.

Nonprofit promoting education and careers in the Thoroughbred industry to youth and young adults.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Content Workshop to accomplish?

• Build a new website
• Develop a voice for our organization
• Optimize the search-friendliness of our content

SOLUTION

How did you find Content Workshop?

Referral

Why did you select Content Workshop over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Content Workshop were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The overall goal was to launch an amazing new website, but Content Workshop did so much more than that. They brought us along at a pace we were comfortable with, considering we have a tiny team. They guided us through the process of developing a voice for our brand, gave us SEO tools, helped with content ideation, and more. They delivered on the website, which since its launch has had more than twice the number of monthly visitors than we had previously.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project fell within our budget, and we've achieved great metrics since the website's launch. A lot of people are discovering our organization by way of the website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The website was launched within the desired timeline. The CW team responded to our needs quickly over email and Zoom calls, and sometimes text if something was urgent.

What was your primary form of communication with Content Workshop?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to listen to what we wanted and needed, and adapt timelines along the way. They did a tremendous job of developing content for us about a subject matter that is very unique. They also found a way for us to keep working with the web developer after the project so that ongoing work fit within our budget.

Are there any areas for improvement or something Content Workshop could have done differently?

There wasn't a lot of clarity about how far past the website launch their services extended. The day after the website launch, we found some items that had been overlooked by the web developer and needed to be fixed, which ended up incurring an additional cost because we had already launched. There was also very little off-boarding process. We didn't have the funds to have a retainer and continue working together, so we were suddenly just finished.