NowSourcing

Introduce your business and what you do there.

I’m the founder and CEO of a marketing company. 

What challenge were you trying to address with NowSourcing?

I hired NowSourcing to create an infographic for one of my clients. 

What was the scope of their involvement?

NowSourcing and I went over the project scope. I provided them with the necessary information, and they conducted research. The team then gave us illustrations, graphics, and storylines. 

Once we approved those things, they created the infographic and gave us recommendations on where to post it. Then, they distributed it across various marketing channels, along with top-tier publications. 

What is the team composition?

I worked directly with Brian (Founder), who was my main contact. Another person did the research and graphic design. 

How did you come to work with NowSourcing?

I met Brian through a colleague in 2013, and we stayed connected over the years. Then, we met in person and hung out at industry events over the years. When this project came up, I chose to work with him. 

How much have you invested with them?

We invested around $7,500.

What is the status of this engagement?

The project lasted from September–December 2020.

What evidence can you share that demonstrates the impact of the engagement? 

We measured success based on the publicity we received — we had a lot of press mentions. 

How did NowSourcing perform from a project management standpoint?

NowSourcing’s project management is perfect. We had no issues in communication. We mainly used emails. 

What did you find most impressive about them?

Their ability to consistently deliver and communicate with us was impressive; they met our expectations throughout the project. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Have a clear strategy and an end goal in mind. 

Introduce your business and what you do there.

I’m the CEO and founder of a company that helps organizations manage change within their businesses. We do so by focusing on cultural dimensions as the primary aspect of encouraging clients to adapt and manage change within their organizations.

What challenge were you trying to address with NowSourcing?

We wanted to hit the market with important information about cultural transformation. There was so much focus on digital transformation, but the first step in such change had to do with culture. Our team wanted to address that point in the market, so we hired NowSourcing. 

What was the scope of their involvement?

Initially, Brian (Founder) and I had a couple of interactions with each other, gaining an understanding of our topic, concept, and impact. Brian then relayed that information to his design team. From there, they did the initial steps of canvassing the internet and other sources for important pieces of information. Then, they connected those pieces to our concept. 

They used the information they found to create an infographic. In this process, we didn’t want to reinvent the wheel; we wanted to take advantage of what was popular and resonant and ride its growth. To that end, Brian included all the references and information sources in the infographic's design. 

Within a week or two, they delivered something we could use. Over the course of a couple of months, NowSourcing worked on other things for us. 

What is the team composition?

I worked with two main points of contact, including Brian, who came up with the initial ideas and concepts. Then, I collaborated with their project manager through the rest of the implementation process. 

How did you come to work with NowSourcing?

NowSourcing was referred to us by a mutual friend who had a background in marketing and sales. We wanted a team that told a story in a vivid and compelling way because such a story could pull people out of their comfort zone. 

How much have you invested with them?

We spent around $9,000. 

What is the status of this engagement?

Our engagement lasted from January–August 2021. 

What evidence can you share that demonstrates the impact of the engagement? 

NowSourcing accomplished their mission since the infographic helped us inform our customers that our company exists. In a way, the clients had all the information they needed about us even before we had conversations. Ultimately, NowSourcing’s output propelled us into having a more productive interaction with customers. 

Financially speaking, we gained a number of new clients following the initial launch of the infographic. Our website also gained more traffic, which was an important side benefit. Overall, our investment in NowSourcing definitely paid off. I was truly pleased with what Brian and his team did for us. 

How did NowSourcing perform from a project management standpoint?

NowSourcing took our vision and came up with great designs in a smooth process, and I was impressed with their professionalism and tremendous background and skills. The speed at which they implemented our ideas was also impressive. It took only a matter of days for Brian's team to do it, which was amazing because a quick turnaround time was truly useful for us.

Moreover, there were no surprises at any point in time since Brian maintained an amazing level of communication with me. Everyone could get busy in any business, but he and his team somehow remained rock-solid and focused on my needs — they focused on getting the job done every step of the way. On top of that, I never had to ask them for any updates because they always hit deadlines as intended. Overall, I was thrilled with their execution. 

We used remote communications for everything because of the COVID-19 pandemic. We used emails and phone calls, and Brian was available anytime I needed him. I’d send him a text or a phone call, and he’d be prompted and answer right away. The same was true for the project manager. 

What did you find most impressive about them?

Many companies could create amazing things in terms of artwork and design — Brian and his team were exceptional in those things — but what put NowSourcing above everyone else was their focus on clients. 

To elaborate, I worked with another organization before for a web design project involving updates on our website. It was tough to engage with that group. Before our contract was signed, the vendor promised to do everything for me as their client. After the contract signing, they told me I had to work on their schedule and not the other way around. 

By contrast, that was never the case with Brian and NowSourcing. Everything they did was 100% client-focused. That was rare; we didn’t get that kind of attention and professionalism in other teams. Simply put, NowSourcing went above and beyond, and they were totally amazing. 

Are there any areas they could improve?

We needed no improvements in their work. Nonetheless, I’d like Brian and his team to work on other projects I’d like to do. Simply put, I wish they were a part of my own team and not just a partner. 

Do you have any advice for potential customers?

Be open to the creative process. Brian is incredibly good and has deep knowledge and experience across many industries. He’s also been doing this for many years while working with many groups. 

Moreover, when you bring an idea to the table with little information, NowSourcing can help you envision something better. As a result, don’t come to them with a fully formed idea. Rather, come to them early in the process, and they’ll help you turn it into something bigger, better, and bolder. 

Please describe your company and your position there.

I am the CEO and owner of Wiideman Consulting Group, a firm best known for our team of multi-location SEO experts based in the Greater Los Angeles area. We help franchises and e-commerce brands improve visibility in search engine results.

For what projects/services did your company hire NowSourcing?

We needed an infographic to help site visitors get a clear visual on recommendations we sourced from nearly 4 months of research. A marketing piece we hoped would help our brand be recognized as an authority in multi-location SEO.

How did you select this vendor and what were the deciding factors?

I learned about NowSourcing several years ago when stumbling upon infographics on high-ranking websites. I've been impressed by their work for years and dreamed of a day when we could finally work together.

Describe the project in detail and walk through the stages of the project.

Brian and his team had a fast and well-structured kick-off call with our marketing team. We provided the research, data, and some sketches of what we were looking for. NowSourcing took the baton and ran with it, rarely needing to bug us for anything other than approvals. They kept us up-to-date through Basecamp throughout the whole process. We had two rounds of feedback on drafts (where we changed our minds, not where they did anything wrong) and had our infographic delivered exactly how we envisioned it within 3 months.

How many resources from the vendor's team worked with you, and what were their positions?

We had three different team members working with us, all super professional and excellent communicators. One was Brian himself, two were working on the infographic.

Can you share any outcomes from the project that demonstrate progress or success?

Wiideman won a Web Excellence Award for our research and for the infographic that supported it. Brian and his team were instrumental in the success of our project and the visibility we earned once the industry started sharing the content.

How effective was the workflow between your team and theirs?

The workflow was extremely effective, without the need for unnecessary meetings. We communicated via email responses to Basecamp threads for tracking. Very efficient and effective.

What did you find most impressive or unique about this company?

Not only did Brian and his team deliver an incredible graphic for us, they also helped us launch the page while we were all stuck at a conference. Not to mention helping us get the word out about the infographic and landing page once it went live. I mean who does that? Extremely impressive!

Are there any areas for improvement or something they could have done differently?

NowSourcing is a team of elite digital marketing heroes that deliver results and then some!

Introduce your business and what you do there.

I was the CEO of the Opinion Economy.

What challenges were you trying to address with NowSourcing, Inc.?

Consumers aren’t easily able to track the data collected about them, and they aren’t fairly compensated for their data being used in market research. We wanted to address issues regarding peoples’ understanding of consumer data and their rights as consumers.

We wanted to be able to consolidate information regarding the difference between cryptocurrency and blockchain. We hired NowSourcing to create an infographic explaining how blockchain works within different industries.

What was the scope of their involvement?

We looked at areas where there seemed to be confusion about how blockchain works. We provided them with data and actionable information points based on our interviews with consumers and people in different industries. 

After they developed the infographic, they helped us distribute it and get it published in several industry journals. 

What is the team composition?

We worked with about 5–6 people. 

How did you come to work with NowSourcing, Inc.?

I initially saw a presentation that they’d done posted on LinkedIn. I reached out to them and asked to set up a time to meet. We hit it off, and I could tell that they would be a great partner. 

How much have you invested in them?

We invested about $25,000. 

What is the status of this engagement?

I believe we worked together in the spring of 2018. The engagement lasted about a month.

What evidence can you share that demonstrates the impact of the engagement?

This was the best investment I made for the entire year. They do terrific work. It’s well worth the cost. 

How did NowSourcing, Inc. perform from a project management standpoint?

They provided ongoing review of documentation. I used their review tool, and they would provide updates within 24–72 hours. They were fast, focused, and very accurate. 

What did you find most impressive about them?

They were able to distill complex information across multiple industries in a way that made it easily understandable. 

Are there any areas they could improve?

No, I didn’t see anything that didn’t align with my requests or needs. 

Do you have any advice for potential customers? 

A lot of the time, people come in with an idea of what they want their solution to look like. However, NowSourcing helped us refine our focus on the problem we wanted to solve. I think that was a really helpful way of approaching this project, so I would say it’s beneficial for other customers to come in with that mindset. 

Introduce your business and what you do there.

I was the director of operations and online marketing. We were an online insurance aggregator that ran and operated several insurance properties across the internet.

What challenge were you trying to address with NowSourcing, Inc.?

We were trying to get name recognition and notoriety out about our properties to drive awareness and market penetration from the standpoint of understanding insurance and breaking it down for the users. We wanted to give them statistics to understand what options they had for themselves.

What was the scope of their involvement?

NowSourcing, Inc. developed several infographics and marketing campaigns for us. They designed and developed and researched different topics about insurance ranging from auto insurance to life insurance, predominately auto insurance in nature.

After that, the team did outreach campaigns to bring awareness to the infographics for our business. They reached out to different publications and campaigns of various sizes.

What is the team composition?

We worked with Brian (Founder) and two project managers. We didn’t have direct contact with the designers and research analysts. In total, maybe we worked with six.

How did you come to work with NowSourcing, Inc.?

They were referred to us by other individuals. After several conversations with Brian, we realized that we found a provider that we could work with.

How much have you invested with them?

We spent somewhere between $15,000–$30,000.

What is the status of this engagement?

Our projects ran from 2013–2017. Each marketing campaign ran for about 90 days.

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing, Inc. was very successful. They brought a lot of awareness to our products and services. We were driving from incremental traffic during the marketing campaigns from anywhere from an additional 5,000–10,000 visitors any given week.

The campaigns were published around day 30–45, and they would run another 45 days with that marketing outreach. During the periods of awareness, we would see an increase in traffic, and then it would slowly taper off like with standard marketing campaigns.

They would drive back up again as we run new programs and campaigns. We probably ran through four or five different campaigns during that time.

How did NowSourcing, Inc. perform from a project management standpoint?

Their team was professional, organized, and diligent on communication. They let us know about the research and the confines of the marketing ideas. There was a lot of collaborative work between what they were providing and what we were looking for as an organization. Their team did a very good job of keeping us well on track for what we wanted to accomplish.  

What did you find most impressive about them?

What makes them stand out is their attention to detail. NowSourcing, Inc. is willing to make sure campaigns are successful. When they realized a campaign wasn’t successful, they would do right by it looking at either running additional campaigns or improving the original one.

Are there any areas they could improve?

I don’t think it’s necessarily an improvement, but the ideation process is always difficult. It’s on both parties to be collaborative and work together during this process.

Do you have any advice for potential customers?

Do your due diligence and market research to understand who you’re working with. Understand the program and products you’re trying to run in totality. Sometimes a lot of young companies trying to do market research don’t understand the scope they need.

While you might get something pretty, it might not be the scale you’re looking for. NowSourcing, Inc. does a good job of making campaigns scalable and actionable.

Introduce your business and what you do there.

I’m the director of business development, handling marketing strategy, development channel partnerships, and sales initiatives for the company. We’re a fairly young startup in the nursing home market. We help our clients with analytics services, empowering them to understand their organizations better. 

What challenge were you trying to address with NowSourcing, Inc.?

We needed a marketing expert to assist us in gaining additional traction for our services. I’ve been working in sales and marketing within the nursing home field for years, and I’ve been searching for a master at this craft.

What was the scope of their involvement?

He created infographics that were on a whole new level of quality. Within that effort, he does market research to determine what will best engage our audience. Then, he uses journalistic and press relationships to disseminate the graphics into the marketplace for media attention.  

What is the team composition?

I worked with Brian (Founder & President). There was a larger team working in the background as well. 

How did you come to work with NowSourcing, Inc.?

I saw one of their infographics on LinkedIn and discovered that they created it. From there, I got them on the phone, knowing that I wanted to work with them one day. 

What is the status of this engagement?

We’ve been working together since March 2020.

What evidence can you share that demonstrates the impact of the engagement?

He over delivered on all of our initial estimates and expectations. They understood the company well and knew exactly what they would need to deliver assets successfully. He was confident that he could get decent coverage on the website. We ended up with 50–60 sites covering our services.

I appreciated that he was able to live up to the high standard he set form himself at the start of the project. We received the marketing attention that we wanted.  

How did NowSourcing, Inc. perform from a project management standpoint?

He managed our expectations clearly and well. Each week, he provided us with flawless updates on areas for improvement and progress. All the while, he was motivating and pushing us outside of the purview of our agreement.

He was willing to take on a mentorship role, making suggestions on how we could learn and grow as a company. We communicated through email, WhatsApp, and Zoom.  

What did you find most impressive about them?

He’s a master at his craft and has developed a reliable, successful process that can be replicated across industries.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Listen to him because he knows what he’s doing.

Introduce your business and what you do there.

I’m an HR consultant at Kettering Health Network. We have nine hospitals and 120 doctor offices in our faith-based, nonprofit health system.

What challenge were you trying to address with NowSourcing, Inc.?

We were trying to correctly allocate our funds for marketing. The goals were to analyze and visualize the data we had in our database for recruitment marketing purposes and use that information to come up with action plans, KPIs, and key areas for budgeting.

What was the scope of their involvement?

We embarked on a project creating infographics. We supplied NowSourcing with data from our databases, social platforms, and digital platforms. They then dissected and analyzed the information, asked key questions, and turned their findings into infographics. Specifically, they created 18 pages in 8.5-by-11 landscape sheets stored as PDFs.

What is the team composition?

We worked with at least two people.

How did you come to work with NowSourcing, Inc.?

We made contact with them at a physical Linkedin local event.

How much have you invested with them?

We spent about $2,500–$5,000.

What is the status of this engagement?

The project started in November 2019 and lasted about 60–90 days.

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing conveyed the data in a precise, concise, spectacular way. We received great feedback from our executive team because the presentations were pristine. NowSourcing asked the right questions to get to the crux of the problems we wanted to solve. That was the expertise and intuition that we needed.

How did NowSourcing, Inc. perform from a project management standpoint?

They performed very well. We had shifts in our organization leadership meetings, and they were able to work in a timely fashion to meet our deadlines.

What did you find most impressive about them?

I appreciate their intuitiveness and superior insights around the infographics. NowSourcing was able to find parallels and ask very good questions that weren’t obvious on a surface level.

Are there any areas they could improve?

We exchanged everything via email, but I think a different delivery system to send and open files, like Dropbox, would be more helpful. That’s a more nitpicky complaint, though.

Any advice for potential customers?

Check out NowSourcing and give them a shot. They have some of the best insights I’ve seen in the infographic world. They have good expertise and knowledge in the area.

Please describe your company and your position there.

I run a small search engine optimization consultancy.

For what projects/services did your company hire NowSourcing?

We wanted help producing and placing an infographic in the water filtration space for the purpose of exposure and backlinks.

How did you select this vendor and what were the deciding factors?

I selected them based on years of knowing Brian W. as an industry colleague. I have worked with them in the past on content placement.

Describe the project in detail and walk through the stages of the project.

NowSourcing worked with us to design the graphic, and then took over outreach for placement. This started with a discussion on concepts. Once decided, they came back in a week with a first draft. We went back and forth a few times to dial things in just the way we wanted, and NowSourcing was very helpful and patient during this process.

How many resources from the vendor's team worked with you, and what were their positions?

Several, but we worked mostly with Brian and Marguerite.

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, I can't share identifiable details of work that was done for my clients, but can share that the outcome included dozens of placements and a large, sustained improvement in organic search rankings for key terms across the site.

How effective was the workflow between your team and theirs?

We met as needed to review the project, and also communicated regularly by email. Once launched, we received weekly updates on new placements.

What did you find most impressive or unique about this company?

I did not think it would help rankings as much as it did. I was most impressed with the success of the campaign in this regard.

Are there any areas for improvement or something they could have done differently?

Call me greedy, but I'd like to see even more high quality placements! Overall though, I have nothing to suggest. They did an excellent job.

Please describe your company and your position there.

I'm the owner of a pharmacy that specializes in intravenous nutritional supplementation. TPN (total parenteral nutrition), IDPN (Intradialytic Parenteral Nutrition), and IPN (Intra Peritoneal Nutrition) are some of our top specialties.

For what projects/services did your company hire NowSourcing?

When it came to our advertising approach, we were looking to show what we do more than say what we do. We hired NowSourcing for their exceptional ability to create a digital story that is interesting and highlights the market difference in using our product.

How did you select this vendor?

completely LinkedIn. there have been many others who pop up on LinkedIn that do advertising and branding, but NowSourcing was truly unique in their artistic delineation of market research and facts. They understood that they look good if we look good.

Describe the scope of their work in detail.

We had many meetings together to describe what I wanted to create. They understood it so well that I think NowSourcing could sell my own product for me at this point! NowSourcing has a division in their company- just dedicated to market research. When I saw what they came up with, I couldn't believe that they were able to find the literature supporting what takes me a lot of effort and time to explain to most people. After coming up with an overall idea of our project, NowSourcing put it together.

They utilize a software that allows you to place comments on the exact place that you want to change or add. This is altered on their end in a very timely manner. When working with NowSourcing, as a customer, I feel that they are completely devoted to me until the project is done. Even when my comments pop up for them in the middle of the night! They were able to meet extremely tight deadlines and really went out of their way to do so. Ultimately, their products are just so dynamic, it is as though they are jumping off the page when I am utilizing my marketing to explain my company's services.

What was the team composition?

I've worked closely with the team lead designer Jon Jackson. He literally returns my emails at 1 am as I've mentioned above. Artistic talent, Market research understanding, Creative ways of portraying data, and extremely devoted are some of the key phrases I'd use to describe him.

Can you share any outcomes from the project that demonstrate progress or success?

Since our marketing products have been in effect and in use for only 1 month so far, Pharmko has already secured 2 key accounts.

How effective was the workflow between your team and theirs?

They do not stop until it is done. And even after it is done, they still go at it for you until you are 100% happy.

What did you find most impressive about this company?

Market research.

Is there any area for improvement or anything that could have been done differently?

No.

Please describe your company and your position there.

I am the founder of Operations Consulting company, ScaleTime. We help founders break the 1, 3, and 7M plateaus with systems and processes.

For what projects/services did your company hire NowSourcing?

We hired NowSourcing for a branding campaign. We needed something to get our name out there - boost our reputation and our web presence at the same time.

How did you select this vendor and what were the deciding factors?

I come across plenty of marketing agencies since I serve the digital marketing space and I thought their work was both phenomenal from an aesthetic standpoint and also highly leveraged. With one extremely well-positioned content piece, we were able to tackle, branding, SEO, and PR.

Describe the project in detail and walk through the stages of the project.

They were very organized. We had a strategy meeting and then communicated through their project management making comments and revisions seamless.

How many resources from the vendor's team worked with you, and what were their positions?

There were 4 dedicated team members to the project: strategist, researcher, copy and design.

Can you share any outcomes from the project that demonstrate progress or success?

We received 100 placements on our infographic from small medium and large publications such as Entrepreneur and Tech Republic. Our sales cycle decreased by three weeks because we had social proof to visibly and quickly create trust in the brand.

How effective was the workflow between your team and theirs?

The communication with their team was centralized, responsive and They really cared that the final outcome not only matched our brand but was also going to perform.

What did you find most impressive or unique about this company?

NowSourcing has understood how to leverage integrated digital marketing with personal relationships to drive performance and results. I have never seen a company understand how all the moving pieces in marketing function to produce immediate outcomes as well as they do.

Are there any areas for improvement or something they could have done differently?

no.