NowSourcing

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of Networld Media Group

Describe what your company does in a single sentence.

Online media and events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Create infographics
• Drive site traffic
• Increase site domain authority

SOLUTION

How did you find NowSourcing?

Referral

Why did you select NowSourcing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Networld Media Group is the publisher of numerous B2B news and information websites covering a variety of industries. Over the past 12+ years, Nowsourcing has created more than 30 infographics related to the industries we cover. They also managed the distribution of those infographics to other non-competing publishers for the purpose of getting backlinks to our websites.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In December 2023, Nowsourcing produced an infographic to accompany a new site launch. Their distribution efforts for the infographic produced 77 backlinks and that helped grow domain authority for the new site from 0 to 26 in just a few months. Overall organic search traffic to the site continues to grow steadily.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Nowsourcing has always been easy to work with. Work is always done in a timely manner. They are very responsive to requests and proactive in keeping me up to date on progress.

What was your primary form of communication with NowSourcing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

While they have produced some great infographics for us, I have always been most impressed by the work they do on distribution of those infographics to get them picked up by other media. That distribution leads to some direct traffic through links back to our site and also helps to improve our sites' overall SEO visibility.

Are there any areas for improvement or something NowSourcing could have done differently?

Nothing that I can think of.

BACKGROUND

Please describe your company and position.

I am the President of Evan White PR

Describe what your company does in a single sentence.

We help startups tell their stories across earned and owned media and build brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Content Creation
• Backlinks
• Media Buzz

SOLUTION

How did you find NowSourcing?

Brian Wallace

Why did you select NowSourcing over others?

• Great culture fit
• Good value for cost

How many teammates from NowSourcing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The primary goal of this project is to craft engaging and shareable infographic content that captures media attention, generates buzz, and enhances online visibility. By leveraging NowSourcing's expertise, we aim to create content that not only resonates with the target audience but also attracts media coverage, resulting in increased clicks and site traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include: 

• Backlinks: Achieving 109 backlinks indicates success in generating interest and credibility within the online community. The increased backlinks contribute to improved domain authority and search engine rankings. 
• Estimated Views: Garnering an estimated 300,000 views showcases the widespread reach and engagement of the infographic. This metric is indicative of increased visibility and interest in the content. 
• Domain Authority (DA) Increase: The jump from DA 20 to DA 30 within three months signifies a tangible improvement in the website's relevance and credibility. This increase in domain authority directly impacts search engine rankings, reflecting progress and success in establishing the site as an authoritative source in its industry. 
• Top 100 Rankings for Recruiting and Hiring Gen Z: Securing a position in the top 100 search results for various Gen Z-related recruiting and hiring keywords demonstrates success in targeting and ranking for specific industry-relevant searches. This achievement contributes to increased visibility and relevance within the target market. 
• Media Coverage: The successful execution of a media outreach strategy resulting in coverage from relevant media outlets, influencers, and industry publications is a clear indication of progress and success. Media coverage contributes to brand recognition, trust, and increased clicks through referral traffic. 
• Press Release Distribution: The successful crafting and distribution of a compelling press release contribute to media coverage and help in disseminating key messages to a broader audience. The press release serves as a tool for creating awareness and generating interest in the infographic content. 
• Social Media Engagement: The integration of infographics into social media platforms and the creation of shareable snippets contribute to increased social media engagement. Likes, shares, and comments on social media platforms indicate success in creating content that resonates with the audience and encourages sharing. 
• Search Engine Rankings: Achieving top 100 rankings for various recruiting and hiring Gen Z keywords demonstrates progress in improving the website's search engine visibility. This outcome is a direct result of effective SEO optimization and content relevance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

NowSourcing's project management exceeded our expectations. They consistently delivered items on time, demonstrating a commendable commitment to meeting deadlines. Their responsiveness to our needs was exceptional; communication was seamless, and they were proactive in addressing any concerns or modifications promptly. 

The team's collaborative approach and willingness to adapt to our evolving requirements made the entire process smooth and efficient. Overall, NowSourcing's project management was a key factor in the success of our collaboration, ensuring timely delivery and a positive experience throughout the engagement.

What was your primary form of communication with NowSourcing?

Email or Messaging App

What did you find most impressive or unique about this company?

What struck us most about NowSourcing was their exceptional ability to seamlessly blend creativity with strategic thinking. The infographics they crafted were not only visually stunning but also strategically aligned with our goals. Their unique approach to combining compelling visuals with data-driven content sets them apart in the industry. 

Moreover, the team's dedication to understanding our brand and industry nuances showcased a level of personalized commitment that we found truly impressive. NowSourcing's innovative solutions, coupled with their genuine interest in our success, make them a standout partner for anyone seeking a creative and results-oriented approach to visual storytelling.

Are there any areas for improvement or something NowSourcing could have done differently?

In retrospect, one area where NowSourcing could have provided more clarity and transparency was in offering a detailed breakdown of the backlink acquisition strategy. While we saw remarkable results with 109 acquired backlinks, a more comprehensive understanding of the specific outreach tactics, target websites, and the overall approach would have been beneficial. 

A more granular breakdown of the strategy would have allowed us to better grasp the intricacies of the process and align our expectations more effectively. However, it's important to note that this suggestion is offered with the understanding that the overall success of the project speaks volumes about NowSourcing's capabilities, and we view this as a constructive opportunity for improvement in future collaborations.

BACKGROUND

Introduce your business and what you do there.

I was the former projects and business development director at Performance Excellence Partners, a woman-owned small business government contracting firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We hired NowSourcing to do an infographic for one of our projects. 

SOLUTION

What was the scope of their involvement?

Our team wanted to develop an infographic for a process we were using. NowSourcing interviewed us about what it should look like and what information it should convey. They drew out the type of information that would work well in the graphic and the style that we wanted. From there, they provided the first draft. After a few edits, they gave us the final design. 

What is the team composition?

We mainly worked with Brian (Founder). 

How much have you invested with them?

We invested around $5,000–$10,000. 

What is the status of this engagement?

The project happened in August 2016. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

People were impressed with NowSourcing’s work. Our client was extremely pleased with the infographic; it was even called out as something unique and innovative when we used it in proposals. For context, infographics weren’t popular back then, so it was great for us to be on the leading edge with NowSourcing, which was truly on top of the project. 

Overall, they created a truly sharp infographic that we were able to use in our project. We were able to use it in other projects, too. We put it in some reports and deliverables in some projects; our team also used it in proposals and marketing materials. It had the right look and feel, and it conveyed information quickly. Users could glance at it and understand what it was about. 

How did NowSourcing perform from a project management standpoint?

Their project management was outstanding. They were super proactive and customer-focused, and we had an amazing experience. We mainly communicated with them via email and phone. 

What did you find most impressive about them?

NowSourcing did a great job of turning a complex process into a series of clear and simple steps. They did impressive work upfront to ensure they truly understood what we wanted to communicate and how we wanted to communicate it. Because of that, their first draft was close to exactly what we wanted, and they needed to do only minimal rework and edits. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Be prepared. NowSourcing can offer plenty of strategies and ideas if you’re not sure what you want. However, the more prepared you are to give them the information they need, the better quality their work will be. It’s a two-way street. That said, they can design something that’s going to get you where you want to go if they understand what you want to communicate and what end result you want. 

BACKGROUND

Please describe your company and position.

I am the VP, Marketing of Seceon, Inc.

Describe what your company does in a single sentence.

Acronis protects the data, applications, systems and productivity of every organization – safeguarding them against cyberattacks, hardware failures, natural disasters and human errors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Drive thought leadership with content
• SEO results
• Social shares

SOLUTION

How did you find NowSourcing?

Online Search

Why did you select NowSourcing over others?

• High ratings
• Great culture fit
• Good value for the cost

How many teammates from NowSourcing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I love infographics and the powerful way they can tell a story and connect emotionally with the reader. I have hired Brian and NowSourcing several times over the years. Most recently at Acronis from February - May 2020 as well as a series of B2B / cloud pieces from 2012 - 2014 for ProfitBricks. 

NowSouring was tapped to come up with a series of infographic campaigns to attract both media and SEO benefits to an otherwise confusing, crowded and complex B2B technology space. NowSourcing was readily available and moved the projects forward in a nimble manner from stage to stage. From the research phase, it was handed off to the design stage. 

Once designed, projects were then QA’d and implemented. Once the projects were live, the promotions team took over project management and provided a weekly update. Once projects were finished, we were provided a recap of media placements and quantifiable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For Acronis, we achieved nearly 100 media placements along with several large, well-trafficked publications in the most recent campaign. In prior ProfitBricks engagements, I had similar results, which is why I’ve continued to hire them through my career advancements in other companies as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quite well - NowSourcing was readily available and moved the projects forward in a nimble manner from stage to stage.

What was your primary form of communication with NowSourcing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Nowsourcing has the careful eye for creating standout content that people want to share for years to come - even after the promotion process.

Are there any areas for improvement or something NowSourcing could have done differently?

No areas of improvement come to mind. Great company to work with!

BACKGROUND

Introduce your business and what you do there.

My organization is Day by Day Living, which is a blog site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

I hired NowSourcing for their website development services. 

SOLUTION

What was the scope of their involvement?

NowSourcing initially developed a website for my private practice. From there, they designed and built a second website. I met with Brian (Founder) and his wife during the first project to discuss what I needed. We talked about the details of the project, and from there, they created the website from scratch. 

Regarding features and functionality, I used the first website to offer nutrition counseling and promote my services. Meanwhile, the second website was a bit different. I put blogs and articles on it from a magazine. NowSourcing created a sliding function to make it easier for users to see what was on the website. 

Moreover, their team also handled designed work. I gave them all the necessary information and some pictures, and they developed some graphics for the website. The designs for both websites were done from scratch, too. They also did hosting and maintenance for the websites. 

What is the team composition?

I mainly worked with Brian. 

How did you come to work with NowSourcing?

Someone referred NowSourcing to me. 

How much have you invested with them?

I spent under $5,000. 

What is the status of this engagement?

Our engagement lasted from January 2018–February 2015. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I didn’t have any metrics for the websites, but I’ve seen NowSourcing’s work on LinkedIn, and their healthcare infographics were excellent. 

How did NowSourcing perform from a project management standpoint?

NowSourcing’s project management was great. They told me the timeline of the project when we met. They did everything on time from there — I was pretty impressed with them. 

Meanwhile, Brian was a great listener. He was easy to talk to and an excellent communicator. We mainly communicated via email. 

What did you find most impressive about them?

They communicated well with me, and they did everything in a timely manner. They did exactly what I wanted. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Know what you want. Then, see what NowSourcing can do. In our project, they came up with exactly what I wanted. 

BACKGROUND

Please describe your company and position.

I am the Executive Director, Kentucky Student Success Collaborative of Kentucky Council on Postsecondary Education

Describe what your company does in a single sentence.

Build capacity of higher education partners in Kentucky to accelerate progress on student success through collaboration, technical assistance, and professional development.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire NowSourcing to accomplish?

• Make a compelling case about the top priorities in student success.
• Promote the important work happening in Kentucky with external funders and partners.
• Develop a cache of marketing and presentation materials to build the brand of our organization.

SOLUTION

How did you find NowSourcing?

Referral

Why did you select NowSourcing over others?

High ratings, Good value for cost

What was the size of NowSourcing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conducted initial national research on key issues in student success.
• Developed a flow of content to tell a compelling story about the importance of the student success topics and strategies/resources for improvement.
• Worked with our team to incorporate state data and research to contextualize the message.
• Designed three beautiful infographics with our brand guide.
• Met accelerated timeline for completion to ensure promotions at a statewide summit.
• Delivered presentation decks and pop-up banner formatting to accompany digital infographic.
• Advised on infographic landing page development and promotions.
• Executed promotions of infographic landing page with articles to drive more awareness and impressions/views of the infographic.
• Provided high levels of professionalism and customer service throughout the project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Three infographics were created.
• All infographics and other collateral were delivered on time.
• Infographics have received a lot of praise for content and design from partners in Kentucky.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All infographics hit our deadline! I was very impressed with their quick turnaround times and responsiveness. The NowSourcing team probably averages about 5 minutes to respond to an email message. They are great project managers with friendly nudges when working with our state agency.

What was your primary form of communication with NowSourcing?

Email or Messaging App

What did you find most impressive or unique about this company?

Amazing creative team. Love the look and feel of everything they produce. Very open to feedback and worked very hard to make sure we got exactly what we wanted and needed. We are 100% satisfied with the work products.

Are there any areas for improvement or something NowSourcing could have done differently?

They went above and beyond to ensure our projects were everything we wanted them to be. No suggestions for improvement.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner at a full-service marketing firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

NowSourcing created a series of infographics promoted through PR. They reached out to their contacts in the industry to deliver more exposure to the infographics on behalf of one of our clients. 

SOLUTION

What was the scope of their involvement?

NowSourcing created three pieces of infographics that were a part of our content strategy. The team then managed its distribution across their network and the PR team. 

To create the infographics, we provided a content brief. We went back and forth on the content flow and what it needed to cover until the end client approved it. Their resources handled the design and development of the content, and we published it on a web page provided by the client. From there, NowSourcing proceeded to promote and distribute the infographics from that published web page. 

What is the team composition?

We worked with 3–4 people, including Brian (Founder), the creative director, and the head of content. 

How much have you invested with them?

We spent around $15,000–$18,000. 

What is the status of this engagement?

NowSourcing and  I have been working on and off for about 10 years. However, this particular project took place in May–September 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The infographics generated millions of impressions and opened up opportunities for the end client to have TV appearances and interviews. 

How did NowSourcing perform from a project management standpoint?

Their project management was good. NowSourcing was always on time and had a perfect response rate. To communicate, we mainly used email and phone calls. 

What did you find most impressive about them?

Their strengths were their design and network distribution capabilities. They tapped into a good network in a way that other people couldn’t. 

Do you have any advice for potential customers?

Know what you want to achieve and plan your content around the best platforms for outreach for whatever your goal might be. That might be social media, ads, or other platforms. It will depend on your understanding of what you want to achieve and how you plan to achieve it.

BACKGROUND

Introduce your business and what you do there.

I’m the director of outreach at Quote. We’re a lead generation website for insurance providers. Our headquarters are in Tampa, Florida.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We hired them for their content marketing and SEO services.

SOLUTION

What was the scope of their involvement?

NowSourcing writes feature articles for our company. Once they finish an article, they send it to us for editing before we publish it on our website. They also help with marketing our published articles to generate backlinks to our site. On a weekly basis, their team sends us backlink reports through an Excel spreadsheet.

What is the team composition?

I work with Brian (Founder).

How did you come to work with NowSourcing?

A previous colleague of mine recommended them to me.

How much have you invested with them?

We’ve spent $35,000 so far.

What is the status of this engagement?

We started working with them in June 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with them, we’ve generated over 500 backlinks with a DA average of 46. They’ve also been able to help us increase our Google search rankings for several different keywords.

How did NowSourcing perform from a project management standpoint?

They’ve done an excellent job in this regard. They keep track of the backlinks on a Google Sheet. We communicate mostly via email.

What did you find most impressive about them?

I’ve been most impressed with the professionalism, efficiency, and responsiveness of their team. They’re also affordable, great with keyword research, and knowledgeable about SEO.

Are there any areas they could improve on?

They can improve on getting more syndicated links on big sites.

Do you have any advice for potential customers?

Have them write one feature article per month, and don’t forget to request that they do keyword research for the website beforehand. Also, have them do the marketing for each article — this has worked really well for us.

BACKGROUND

Introduce your business and what you do there.

I am the founder and owner of an organization that handles corporate gifting and promotional products for companies. We help companies gift branded and unbranded products and manage the process from A-Z.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We needed help researching brand archetypes and how we could pair them with corporate gifting.

SOLUTION

What was the scope of their involvement?

We had an initial meeting with the NowSourcing team to explain our vision, which they understood. They shared their ideas, conducted research, and shared the results with us. Additionally, they streamlined their findings, wrote copy, and created content for an infographic. Then, they submitted a detailed infographic that clearly conveys our company's process to the public. We’ve been using the infographic internally and externally. 

What is the team composition?

We worked mainly with Brian (Founder) and two other NowSourcing team members. 

How did you come to work with NowSourcing?

We found NowSourcing through a referral from mutual contacts on LinkedIn.

How much have you invested with them?

We’ve invested roughly $7,000 in the partnership with NowSourcing.

What is the status of this engagement?

We began working with NowSourcing in April 2021, and the project has ended, but we plan to engage them again soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re still building our website and other items, so we don’t have concrete success metrics yet. However, NowSourcing has really helped us differentiate ourselves within our industry. The infographic they delivered looks very professional. They gave us a unique identity and a tangible way to explain our process to clients rather than explaining it in theory, which has been helpful. 

How did NowSourcing perform from a project management standpoint?

NowSourcing performed very well from a project management standpoint. Brian is amazing and a pleasure to work with; he immediately understood our vision. 

Most of our communication has been through Brian, who is very efficient. We went through several infographic iterations, and the team was happy to make changes and answer our questions in great detail. They got on as many calls as we needed to get the project right. We communicated and managed the project through WhatsApp.

What did you find most impressive about them?

I’ve been most impressed by their fast responses and willingness to help with items outside the project scope without charging us. They’re incredibly efficient and handle requests within minutes, which sets them apart from their competitors.

They take research seriously and provide factual information instead of assumptions that might make the infographic look nicer. We’ve worked with other service providers, and NowSourcing is more detail-oriented in their research process, which is nice. I’ve thoroughly enjoyed working with the team. 

Are there any areas they could improve?

NowSourcing could be more professional in their communication. We manage the project and communicate via WhatsApp, and I think it could be beneficial to systemize the process or use a website to manage the project.

Do you have any advice for potential customers?

I advise meeting with the NowSourcing team if you’re unsure about or unhappy with something because they’re always willing to work with you to make it right.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a marketing company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

I hired NowSourcing to create an infographic for one of my clients. 

SOLUTION

What was the scope of their involvement?

NowSourcing and I went over the project scope. I provided them with the necessary information, and they conducted research. The team then gave us illustrations, graphics, and storylines. 

Once we approved those things, they created the infographic and gave us recommendations on where to post it. Then, they distributed it across various marketing channels, along with top-tier publications. 

What is the team composition?

I worked directly with Brian (Founder), who was my main contact. Another person did the research and graphic design. 

How did you come to work with NowSourcing?

I met Brian through a colleague in 2013, and we stayed connected over the years. Then, we met in person and hung out at industry events over the years. When this project came up, I chose to work with him. 

How much have you invested with them?

We invested around $7,500.

What is the status of this engagement?

The project lasted from September–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We measured success based on the publicity we received — we had a lot of press mentions. 

How did NowSourcing perform from a project management standpoint?

NowSourcing’s project management is perfect. We had no issues in communication. We mainly used emails. 

What did you find most impressive about them?

Their ability to consistently deliver and communicate with us was impressive; they met our expectations throughout the project. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Have a clear strategy and an end goal in mind.