NowSourcing

BACKGROUND

Introduce your business and what you do there.

I was the director of operations and online marketing. We were an online insurance aggregator that ran and operated several insurance properties across the internet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing, Inc.?

We were trying to get name recognition and notoriety out about our properties to drive awareness and market penetration from the standpoint of understanding insurance and breaking it down for the users. We wanted to give them statistics to understand what options they had for themselves.

SOLUTION

What was the scope of their involvement?

NowSourcing, Inc. developed several infographics and marketing campaigns for us. They designed and developed and researched different topics about insurance ranging from auto insurance to life insurance, predominately auto insurance in nature.

After that, the team did outreach campaigns to bring awareness to the infographics for our business. They reached out to different publications and campaigns of various sizes.

What is the team composition?

We worked with Brian (Founder) and two project managers. We didn’t have direct contact with the designers and research analysts. In total, maybe we worked with six.

How did you come to work with NowSourcing, Inc.?

They were referred to us by other individuals. After several conversations with Brian, we realized that we found a provider that we could work with.

How much have you invested with them?

We spent somewhere between $15,000–$30,000.

What is the status of this engagement?

Our projects ran from 2013–2017. Each marketing campaign ran for about 90 days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing, Inc. was very successful. They brought a lot of awareness to our products and services. We were driving from incremental traffic during the marketing campaigns from anywhere from an additional 5,000–10,000 visitors any given week.

The campaigns were published around day 30–45, and they would run another 45 days with that marketing outreach. During the periods of awareness, we would see an increase in traffic, and then it would slowly taper off like with standard marketing campaigns.

They would drive back up again as we run new programs and campaigns. We probably ran through four or five different campaigns during that time.

How did NowSourcing, Inc. perform from a project management standpoint?

Their team was professional, organized, and diligent on communication. They let us know about the research and the confines of the marketing ideas. There was a lot of collaborative work between what they were providing and what we were looking for as an organization. Their team did a very good job of keeping us well on track for what we wanted to accomplish.  

What did you find most impressive about them?

What makes them stand out is their attention to detail. NowSourcing, Inc. is willing to make sure campaigns are successful. When they realized a campaign wasn’t successful, they would do right by it looking at either running additional campaigns or improving the original one.

Are there any areas they could improve?

I don’t think it’s necessarily an improvement, but the ideation process is always difficult. It’s on both parties to be collaborative and work together during this process.

Do you have any advice for potential customers?

Do your due diligence and market research to understand who you’re working with. Understand the program and products you’re trying to run in totality. Sometimes a lot of young companies trying to do market research don’t understand the scope they need.

While you might get something pretty, it might not be the scale you’re looking for. NowSourcing, Inc. does a good job of making campaigns scalable and actionable.

BACKGROUND

Please describe your company and your position there.

CEO of a SaaS business in the Email Analytics space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We required compelling content to build awareness of our brand in the US market.

What were your goals for this project?

To raise brand awareness and to educate the market around the way in which email data can be used to optimise business performance in Sales and Customer Success and Key Account Management.

SOLUTION

How did you select this vendor?

We were introduced by a business who had worked with Brian already.

Describe the scope of their work in detail.

The scope of work was to develop and design a compelling infographic, and then to promote the infographic. Infographic design took approx 4 weeks and then it was promoted to the media - with fantastic pick - for a further 6 weeks.

What was the team composition?

The team was approx 3 to 5 people. Very solid team and worked very efficiently.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The domain authority of our website picked up significantly as did traffic. As a result we have been able to partner on further content projects with high quality sites and companies.

How effective was the workflow between your team and theirs?

Very. Brian's team use a team collaboration tool. No hiccups at all and no crossed wires.

What did you find most impressive about this company?

The quality of the content pulled to create the infographic, to tell a story, and then to be able to place the infographic so extensively.

Are there any areas for improvement?

No. Everything worked well the first time around. It is clear that Brian's team has worked on hundreds of similar projects and know exactly what they're doing.

BACKGROUND

Introduce your business and what you do there.

I’m the director of business development, handling marketing strategy, development channel partnerships, and sales initiatives for the company. We’re a fairly young startup in the nursing home market. We help our clients with analytics services, empowering them to understand their organizations better. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing, Inc.?

We needed a marketing expert to assist us in gaining additional traction for our services. I’ve been working in sales and marketing within the nursing home field for years, and I’ve been searching for a master at this craft.

SOLUTION

What was the scope of their involvement?

He created infographics that were on a whole new level of quality. Within that effort, he does market research to determine what will best engage our audience. Then, he uses journalistic and press relationships to disseminate the graphics into the marketplace for media attention.  

What is the team composition?

I worked with Brian (Founder & President). There was a larger team working in the background as well. 

How did you come to work with NowSourcing, Inc.?

I saw one of their infographics on LinkedIn and discovered that they created it. From there, I got them on the phone, knowing that I wanted to work with them one day. 

What is the status of this engagement?

We’ve been working together since March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

He over delivered on all of our initial estimates and expectations. They understood the company well and knew exactly what they would need to deliver assets successfully. He was confident that he could get decent coverage on the website. We ended up with 50–60 sites covering our services.

I appreciated that he was able to live up to the high standard he set form himself at the start of the project. We received the marketing attention that we wanted.  

How did NowSourcing, Inc. perform from a project management standpoint?

He managed our expectations clearly and well. Each week, he provided us with flawless updates on areas for improvement and progress. All the while, he was motivating and pushing us outside of the purview of our agreement.

He was willing to take on a mentorship role, making suggestions on how we could learn and grow as a company. We communicated through email, WhatsApp, and Zoom.  

What did you find most impressive about them?

He’s a master at his craft and has developed a reliable, successful process that can be replicated across industries.

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Listen to him because he knows what he’s doing.

BACKGROUND

Introduce your business and what you do there.

I’m an HR consultant at Kettering Health Network. We have nine hospitals and 120 doctor offices in our faith-based, nonprofit health system.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing, Inc.?

We were trying to correctly allocate our funds for marketing. The goals were to analyze and visualize the data we had in our database for recruitment marketing purposes and use that information to come up with action plans, KPIs, and key areas for budgeting.

SOLUTION

What was the scope of their involvement?

We embarked on a project creating infographics. We supplied NowSourcing with data from our databases, social platforms, and digital platforms. They then dissected and analyzed the information, asked key questions, and turned their findings into infographics. Specifically, they created 18 pages in 8.5-by-11 landscape sheets stored as PDFs.

What is the team composition?

We worked with at least two people.

How did you come to work with NowSourcing, Inc.?

We made contact with them at a physical Linkedin local event.

How much have you invested with them?

We spent about $2,500–$5,000.

What is the status of this engagement?

The project started in November 2019 and lasted about 60–90 days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing conveyed the data in a precise, concise, spectacular way. We received great feedback from our executive team because the presentations were pristine. NowSourcing asked the right questions to get to the crux of the problems we wanted to solve. That was the expertise and intuition that we needed.

How did NowSourcing, Inc. perform from a project management standpoint?

They performed very well. We had shifts in our organization leadership meetings, and they were able to work in a timely fashion to meet our deadlines.

What did you find most impressive about them?

I appreciate their intuitiveness and superior insights around the infographics. NowSourcing was able to find parallels and ask very good questions that weren’t obvious on a surface level.

Are there any areas they could improve?

We exchanged everything via email, but I think a different delivery system to send and open files, like Dropbox, would be more helpful. That’s a more nitpicky complaint, though.

Any advice for potential customers?

Check out NowSourcing and give them a shot. They have some of the best insights I’ve seen in the infographic world. They have good expertise and knowledge in the area.

BACKGROUND

Please describe your company and your position there.

The company this was for was a funded, SaaS client in the ecommerce space. My position was to be in charge of all marketing acquisitions (content marketing, SEO, paid ads, social media, etc.)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We hired NowSourcing to produce an infographic for our blog.

What were your goals for this project?

Our goals were to produce something truly exciting and newsworthy in our niche - something that would get the attention of bigger news outlets with the hopes that they would reference it.

SOLUTION

How did you select this vendor?

We've looked at other companies before, but this one came from a mutual connection making an introduction on LinkedIn.

Describe the scope of their work in detail.

NowSourcing set out to ideate, plan, write, design, and ultimately, promote, the infographic.

What was the team composition?

I'm not entirely sure, we mostly just focused our communications with our project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was roughly 3x more successful in terms of getting awareness and references from news outlets than we had initially planned.

How effective was the workflow between your team and theirs?

Very good. They made it easy for us to know what they needed from us, and kept us in the loop all along the way. The process was very painless.

What did you find most impressive about this company?

The results.

Are there any areas for improvement?

Nothing that I can think of - I fully intend to use them for these types of campaigns again, and I routinely recommend them to others.

BACKGROUND

Please describe your company and your position there.

I am the CMO for a B2B enterprise software company. I am responsible for branding, awareness, demand gen, analyst, and press relations a well as strategy and planning.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We need a way to engage a savvy, data-interested audience with memorable, intelligent content. At the same time, we wanted to get some educational and interesting information into market that puts our worldview and solution in a positive light.

What were your goals for this project?

Direct, relevant demand gen from senior staff. Increase brand awareness improve our relevance in the space, as measured by domain authority and share of voice.

SOLUTION

How did you select this vendor?

We engaged NowSourcing, who built a turn-key solution. From research/ideation and planning to execution and distribution, they did it all.

Describe the project in detail.

NowSourcing worked to understand our market, target audience, current relevance with key stakeholder. They made a plan to help us focus on domain authority (Awareness) and branding (our look and feel) as well as direct demand gen (leads for sales).

They did all of the research, planning and then art/edit graphics and layout. Then, they worked directly with 100s of publications, websites, etc. to get our infographic published and out into the market.

What was the team composition?

Project manager, Graphic designed Publication/distribution lead SME from our site Exec oversight (me)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

after 2 months, we had about 100 publications, 150 leads. 1000s of new website visitors improved our domain authority +1 full point

How effective was the workflow between your team and theirs?

worked well for the most part.

What did you find most impressive about this company?

Their ability to take the project end to end stood out.

Are there any areas for improvement?

Liked their work, only issue I find is that they are sticky on number of edits... we want to get the project just right, and at the end of the project, they were burned out for too many edits from our exec team.

BACKGROUND

Please describe your company and your position there.

I am the Executive Director of the Hinsdale Humane Society, a non profit organization which cares of and adopts out homeless animals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire NowSourcing, Inc.?

We hired NowSourcing to develop an infographic on the importance pets play in people's lives and why businesses which cater to pet owners are successful

What were your goals for this project?

I wanted material I can show to businesses when looking for support as to how customers will view them in light of them helping pets in need.

SOLUTION

How did you select this vendor?

I researched vendor's on line and after speaking with Brian Wallace I was convinced this was the company with which I wanted to work.

Describe the project in detail.

After we selected NowSourcing, I met via telephone with their team to describe what I wanted to accomplish. They then did research and presented several ideas on a direction we could take my project. I selected the one that best fit my goals and they then completed the project.

What was the team composition?

There was a team of 3 or 4 professionals plus Brian assigned to my project. There was also a person assigned to communicate with me after the project was completed to tell me when and where the infographic was distributed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The infographic has been very well received by our corporate partners. It has shed new light on how working with my humane society can benefit their organization and we have had several new companies support us in the past 3 months.

How effective was the workflow between your team and theirs?

From our side, I was pretty much the only team member, so the workflow was very good. Their team was very communicative and met all our set deadlines.

What did you find most impressive about this company?

I was impressed by their ability to take what I described to them and have them turn it into a finished product, complete with statistics I never would have been able to find on my own.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an education company. We empower the next generation of business leaders to lead with values and purpose.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We needed to put our story into an amazing infographic.

SOLUTION

What was the scope of their involvement?

NowSourcing created a masterpiece designed into one file. The goal was to create something that caused people to get the story in one 30-second glance. The team had a couple of intake Zoom meetings and did the rest. We did some back and forth and settled on an amazing product.

What is the team composition?

We worked with 2–5 teammates from NowSourcing.

How did you come to work with NowSourcing?

Someone referred NowSourcing to us. We chose them over other options because they were a great culture fit.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together between May–June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The file is amazing. We’re planning to measure the success or impact of the infographic with fundraising. We hope to get to higher-profile people who we don’t have reach with yet. We’re tracking the number of new connections we get.

How did NowSourcing perform from a project management standpoint?

NowSourcing delivered on time. Our primary form of communication was virtual meetings.

What did you find most impressive about them?

NowSourcing was fast.

Are there any areas they could improve?

They could have worked a little bit more on the small details, but they got to it via the back and forth.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a company that helps people take ideas and turn them into real products and businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We needed help making complex things simple and easy to communicate.

SOLUTION

What was the scope of their involvement?

NowSourcing was a featured speaker at our open meeting. They provided infographics and helped us get complex messaging and the skill of making it simple for everyone to understand.

What is the team composition?

We worked with an unknown number of teammates from NowSourcing.

How did you come to work with NowSourcing?

We met them at an innovation conference. We chose them because they had high ratings, were referred to me, and their company values aligned with ours.

What is the status of this engagement?

We worked together in June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing got the message across in a meaningful way.

How did NowSourcing perform from a project management standpoint?

They delivered on time. We communicated via virtual meetings, email, and messages.

What did you find most impressive about them?

NowSourcing's creative communications were impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for LUX, an AR optics company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with NowSourcing?

We needed help creating compelling SEO-friendly content with multiple high-tier placements.

SOLUTION

What was the scope of their involvement?

NowSourcing created a nice-looking infographic after a thorough interview and research.

What is the team composition?

We worked with 2–5 teammates from NowSourcing.

How did you come to work with NowSourcing?

NowSourcing was referred to me by a friend. I chose them over other options because they had high ratings, were referred to me, and their company values aligned with ours.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together from November 2023–February 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

NowSourcing delivered high-value and mid-tier placements, all with SEO value. The infographic became valuable as we were trying to rank for certain industry terms.

How did NowSourcing perform from a project management standpoint?

We primarily communicated via email and messaging apps.

What did you find most impressive about them?

NowSourcing was friendly and professional.

Are there any areas they could improve?

I can’t think of anything for NowSourcing to improve.