Brighter Click

BACKGROUND

Please describe your company and your position there.

Rocket Resume is an online resume builder that allows you to create a resume from professional templates in minutes. Our resume builder includes job-specific resume templates. I am the Founder & CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed a social media marketing company to manage our paid ads on Facebook and Instagram. We needed someone who could lower our acquisition costs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I learned about Brighter Click through a referral. Their clearly defined process and thought behind the ad management seemed far superior to other marketing agencies.

Describe the project in detail and walk through the stages of the project.

Brighter Click initiated the conversation by learning more about our history with paid media. They requested to run a complimentary audit on the account to help understand where the opportunities in the account were. We scheduled a follow-up call, during which Brighter Click educated me on the wins and losses in the account. Brighter Click sent an onboarding document for our team to fill out. After completing this document, we scheduled a project kickoff call on Zoom. Brighter Click guided me through the document to ensure they had all the necessary information and shared the project's next steps before the call ended. From there, Brighter Click began planning the account strategy. They set up their initial testing campaigns to validate audiences and creatives and shared the setup with me for pre-approval.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager, a media buyer, and a creative strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our 7-month partnership, Brighter Click lowered our CPA by 90.86%.

How effective was the workflow between your team and theirs?

Brighter Click is always prompt with their response time and implementation of revisions or changes when they are needed. They provide amazing communication both on calls and through email.

What did you find most impressive or unique about this company?

They had an admirable level of detail they put in their strategy, planning, and communication. Anyone could tell they weren't a cookie-cutter agency.

Are there any areas for improvement or something they could have done differently?

We had to work on setting up custom API tracking on my website. The website is 100% custom built. Brighter Click did not have the internal resources to assist with this tracking install. Their tracking installs are limited to sites like Shopify, BigCommerce, etc.

BACKGROUND

Please describe your company and your position there.

Great Wrap is a material science company making stretch wrap from food waste. I am Head of PR & Communications and work to strengthen our brand through public relations, social media, and communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone to optimize our social media ads strategy and manage it from day to day. Cling wrap is not something that is traditionally advertised on social media and Brighter Click helped us create and develop meaningful and successful ads to a wide audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a variety of different agencies and in-house talent. Through interviews and case studies we landed on Brighter Click because of their deep understanding of the landscape and willingness to dive deep into our product and offerings.

Describe the project in detail and walk through the stages of the project.

To begin with, Brighter Click helped us identify the best audiences to target on Instagram and Facebook. They then created an ads strategy, assisted with design, copy. The ongoing research and curiosity with the brand led to great results. Brighter Click also did a great job of reporting e.g tracking ad spend and returns and engagement.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Brighter Click's CEO, Colby, in addition to a variety of his media buyers, designers, and account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to triple our revenue from month to month with the help of Brighter Click. Thanks to this increase in revenue we were able to begin scaling our product out of Australia and into the United States.

How effective was the workflow between your team and theirs?

We met fortnightly to go over our targets, creative, and review our ad performance. During these meetings, their team would let us know what ads were performing best and provide suggestions that would improve the account.

What did you find most impressive or unique about this company?

We are impressed by Brighter Click's values and commitment to their clients. They've helped to educate our whole communications team about paid media campaigns and what goes on behind the scenes. They always came to meetings with ideas and strategies that could improve our account which we really appreciate.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Digital Marketing agency and whenever we have specific issues or pain points with a particularly tough e-commerce client, we always go to Brighter Click. Colby and the team are incredibly helpful and possess expert knowledge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed an outside team to provide us with FB Ads Consultancy for our e-commerce clients. We worked through lots of optimisations with Brighter Click and ended up with a much-improved campaign structure.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through our network and Colby was one of our top candidates from mutual recommendations. Our team gets on well with them, and we have a great relationship. Our ROAS was up and our Acquisition Costs were down after working with them.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting we jumped into the data and then Brighter Click got to work. We had optimisations and tests for our e-com clients and most provided great results, then we scaled those to the point where are campaigns are now much more profitable.

How many resources from the vendor's team worked with you, and what were their positions?

We had a project manager that worked with us

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ROAS was up and our Acquisition Costs were down after working with them.

How effective was the workflow between your team and theirs?

It was great - we communicated mainly via slack and then through scheduled calls. Communication was first class.

What did you find most impressive or unique about this company?

attention to details and customer service

Are there any areas for improvement or something they could have done differently?

Nope! :)

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing performance agency. We focus heavily on Performance Marketing with a heavy emphasis on PPC, SEO, and Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone who could audit our social media campaigns. We were hoping to acquire some solid knowledge as well as thought leadership around best practices as it pertained to social.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and found 5-6 vendors. The team at BrighterClick actually sent over a video audit to express their ability to complete the task. It definitely set them apart from the other vendors.

Describe the project in detail and walk through the stages of the project.

After a kick-off conversation, the team dove head first into our Facebook account and was able to identify a number of items that could drastically improve the performance.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 resources. An individual who did an overall audit and an individual who explained everything to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The structure of our campaign will improve substantially and we will also be able to focus more on actionable insights. We were focused on driving a ton of visitors to the website and now we are focused on converting as many users as possible.

How effective was the workflow between your team and theirs?

The team was incredible. Delivered on the days they said they would deliver and always went above and beyond to give extra value!

What did you find most impressive or unique about this company?

We were impressed with the thoughtfulness and the willingness to help our team. Colby really cares about helping and it shows through the work of his company.

Are there any areas for improvement or something they could have done differently?

None! The video overview was incredible.

BACKGROUND

Please describe your company and your position there.

I am the CMO of a D2C DNA Testing company. I manage all of our marketing efforts, and work to increase sales and profitability of the company with an aggressive focus on scaling up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

Facebook Account Audit - We wanted to ensure we running or FB ads the most efficient way to maximize ROAS, and push up Scale of the account overall.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through Upwork, where they had a ton of great reviews and feedback on completed jobs. The biggest deciding factor was definitely once we jumped on a call. Colby was extremely knowledgable and had in-depth and nuanced in all his answers. He is clearly extremely experienced and knowledgable about Facebook specifically, as well as marketing in general.

Describe the project in detail and walk through the stages of the project.

We had a screening call, and discussed our current state of the account as well asking a few scenario questions to gauge their knowledge. We then hired Colby to perform an audit, and his audit was by far the most in-depth we have seen so far.

How many resources from the vendor's team worked with you, and what were their positions?

We spoke with Colby directly, he may have had other team members perform work but we did not speak to them directly for the audit

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

His advice was very actionable and focused, I have no doubt applying it will drive results. Many pieces of advice where theories we had internally that he helped confirm, but we also learned a few new things.

How effective was the workflow between your team and theirs?

We have very effective communication.

What did you find most impressive or unique about this company?

Very in-depth knowledge and insights about Facebook and what drives success there.

Are there any areas for improvement or something they could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the President of Haggard Pirate

Describe what your company does in a single sentence.

We manufacture mens wear graphic tees & accessories with a coastal inspiration.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Help scale our FB ads.

SOLUTION

How did you find Brighter Click?

Online Search

Why did you select Brighter Click over others?

• Great culture fit
• Company values aligned

What was the size of Brighter Click’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

BrighterClick has full control in running & optimizing both facebook and our google ads accounts

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have had tremendous measurable outcomes from the moment we started working together. The entire team is always on top of my account and looking for creative ways to keep pushing our goals farther ahead!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been delivered on time that has been needed. Communication is key and they believe the same!

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Mostly the communication they have with their clients. Any time you are concerned about spend or etc they are always here to help breakdown why and what you should do. As a business owner this is absolutely crucial.

Are there any areas for improvement or something Brighter Click could have done differently?

As of now Brighter click has hit every nail on the head! Great confidence in my team and looking forward to the future successes

BACKGROUND

Please describe your company and position.

I am the Social Media Advertising Manager of Gelato

Describe what your company does in a single sentence.

We sell software than enables artists, digital creators, and businesses to print products on demand and sell globally.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Social Media Advertising
• Creative Strategy

SOLUTION

How did you find Brighter Click?

Online Search

Why did you select Brighter Click over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Brighter Click’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creative strategy
• reporting and analytics
• social media advertising.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS
• CPA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered items on time and went, and continue to go above and beyond for us. They take time to understand our business and always come with new ideas on top of their own expertise they provide. They are always flexible and willing to work with our companies fast pace.

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Their understanding of social media advertising and creative strategy is impressive. BC is always on top of new trends and current with all things social media and keeping our accounts from falling behind.

Are there any areas for improvement or something Brighter Click could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Senior Manager of Demand Generation for a company focused on helping businesses transform their digital content into revenue by helping optimize for accessibility, SEO, and marketing performance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We hired Brighter Click to do a full teardown of our LinkedIn account in order to give us feedback on what we are doing well and areas we could improve.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Brighter Click in the past and knew they could deliver great work.

Describe the project in detail and walk through the stages of the project.

The project was pretty straight forward. We had an onboarding meeting outlining the requirements we were looking for, granted access to the Brighter Click team, they completed the audit within a couple weeks, and we had a follow-up meeting discussing the findings.

How many resources from the vendor's team worked with you, and what were their positions?

We dealt with just 1 person, the owner, Colby.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to give very detailed breakdowns of what was working and what wasn't. They also providing actionable ways we could improve.

How effective was the workflow between your team and theirs?

It was very streamlined.

What did you find most impressive or unique about this company?

They are very personable and produce good quality deliverables.

Are there any areas for improvement or something they could have done differently?

I am very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

baby products lifestyle brand, cheif Marketing Officer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click, and what were your goals?

We partnered with Brighter Click to help provide strategic direction to our digital marketing outreach.

SOLUTION

How did you select this vendor and what were the deciding factors?

Multiple zoom interviews. Brighter Click was the most professional and knowledgeable vendor we interviewed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with a company and industry deep dive. Brighter Click offered solutions and resources to help us better navigate the digital landscape to meet our outlined goals.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with the owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The resources and tools that were shared were very helpful in the growth and management of our digital solutions.

How effective was the workflow between your team and theirs?

On-going zoom calls to go over projects.

What did you find most impressive or unique about this company?

As mentioned before, Brighter Click proved to be the most knowledgeable and professional vendor in this space. Surpassed expectations by providing unique solutions to complex problems.

Are there any areas for improvement or something they could have done differently?

No. 

BACKGROUND

Please describe your company and your position there.

I'm the CMO of an electric bike retailer based in Southern California. We have 2 retail shops and sell nationally via E-commerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone to manage our Social Media advertising with a very hands-on approach. Everything from generating creative to tracking performance, to optimization.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and narrowed the field based on ratings & feedback. After interviewing the short list of options, we felt most comfortable with Brighter Click.

Describe the project in detail and walk through the stages of the project.

They helped us identify the right target audiences on Facebook and Instagram, created motivating content, linked in with our Shopify site, and strategically drove our key priorities.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with the owner and a couple of media experts

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our Instagram and Facebook followers have increased by 10% and sales from the social channel have a ROAS (return on ad spend) of 6X.

How effective was the workflow between your team and theirs?

Brighter Click is very responsive. We have regular status meetings and they update their Supermetrics analytical report daily.

What did you find most impressive or unique about this company?

Brighter Click has a deep knowledge base and is highly analytical, and they care about attribution.

Are there any areas for improvement or something they could have done differently?

Not at this time. Highly recommend.