Brighter Click

BACKGROUND

Please describe your company and position.

I am the Owner of an e-commerce company 

Describe what your company does in a single sentence.

We sell fashion accessories online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

Manage Meta Ad Account

SOLUTION

How did you find Brighter Click?

Clutch Site

Why did you select Brighter Click over others?

• High ratings
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Brighter Click was brought on board to manage our company’s social media marketing efforts across multiple platforms, including Facebook, Instagram, LinkedIn, and Twitter. Their scope of work encompassed everything from strategic planning to content creation, as well as data-driven performance optimization.

• Key deliverables included:
  • Social Media Strategy Development: Brighter Click created a comprehensive social media strategy that aligned with our brand goals. This included audience analysis, competitive benchmarking, and the establishment of key performance indicators (KPIs).
  • Content Creation and Curation: Their team produced high-quality, engaging content tailored to each platform, including custom graphics, compelling captions, and occasional blog posts. They also ensured our content calendar was consistent and well-organized.
  • Paid Advertising Campaigns: They expertly managed our paid social media campaigns, from designing ads to optimizing them for maximum ROI. This also involved monthly performance reports that broke down key metrics and actionable insights.
  • Reporting and Analysis: On a monthly basis, they provided detailed reports outlining social media performance, growth, engagement, and campaign results, with recommendations for improvement.
  • Brighter Click has been instrumental in elevating our brand’s online presence, driving engagement, and ensuring we meet our marketing objectives. We highly recommend them for any business looking for reliable, results-driven social media marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brighter Click’s social media marketing efforts led to several measurable and impactful outcomes for our business. Some of the key metrics that showcased progress and success include:

• Improved ROI on Paid Advertising: Through optimized ad campaigns, Brighter Click helped us achieve a reduction in cost per acquisition (CPA) while simultaneously increasing the click-through rate (CTR), resulting in more cost-effective conversions and a higher return on our ad spend.
• Website Traffic and Conversions: There was an increase in referral traffic from social media to our website, which directly contributed to a rise in online conversions. The quality of leads generated through social platforms also improved due to targeted advertising and strategic content.

These measurable outcomes reflect the tremendous value Brighter Click brought to our social media marketing efforts. Their data-driven approach directly contributed to the success of our campaigns, making them a valuable partner in our growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brighter Click demonstrated exceptional project management throughout the entire engagement. They consistently delivered all items on time, often ahead of schedule, ensuring our social media campaigns remained organized and timely. Their team adhered to a well-structured content calendar, with clear milestones for each deliverable, including content creation, ad launches, and monthly performance reports.

In terms of responsiveness, Brighter Click exceeded expectations. They were always available to address our questions, provide updates, or make adjustments based on our feedback. Whether it was a last-minute change to a post or a request for campaign adjustments, they responded promptly and professionally, always implementing solutions within 24 hours.

Their proactive communication, combined with their attention to detail, made working with Brighter Click a seamless experience. They not only met our needs but consistently went above and beyond to ensure our goals were achieved

What was your primary form of communication with Brighter Click?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Brighter Click was their combination of strategic creativity and data-driven precision. They didn’t just create visually appealing content; they aligned every post, ad, and engagement strategy with clear business objectives, using performance metrics to continuously refine their approach. This balance between creativity and analytics was truly impressive.

Additionally, their commitment to understanding our brand’s voice and audience set them apart. They took the time to deeply understand our industry, company values, and target market, which led to more authentic and effective communication across our social media channels.

Finally, their proactive approach to problem-solving was remarkable. Brighter Click always anticipated our needs, offering solutions and recommendations before we even had to ask. Their ability to stay ahead of the curve made the partnership not only successful but incredibly smooth.

Are there any areas for improvement or something Brighter Click could have done differently?

We do not have any suggestions at this time.

BACKGROUND

Please describe your company and position.

I am the Founder of Dolgify

Describe what your company does in a single sentence.

Dolgify is a women-led Shopify agency that helps small to mid-sized businesses increase the value of their products through written and visual storytelling.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Strategize and implement paid media ads
• Increase our clients' brand exposure and presence
• Return a positive ROI

SOLUTION

How did you find Brighter Click?

Met at conference

Why did you select Brighter Click over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Brighter Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brighter Click was responsible for taking over full account management for both Google and Meta ads. Their service package included creative, strategy, implementation, and testing. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brighter Click and Dolgify have worked together to scale clients' conversion rate and online store revenue. For one client, we managed to increase their sales by 500% after only two months. Growth was so rapid that the client ran out of stock twice within the first six months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Brighter Click team is extremely communicative and offer updates in a timely manner. They've also been extremely helpful in supporting our agency by referring new clients, increasing our leads in the process.

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Colby, the founder of Brighter Click is extremely hardworking as well as dedicated and passionate about his business. Not only do they understand paid media well, but their knowledge of e-commerce exceeds that of others in their field. If you're an eCommerce business looking to build a go-to-market strategy or need help scaling your business, working with Brighter Click is a no brainer.

Are there any areas for improvement or something Brighter Click could have done differently?

Nope. We work (and have worked) with a lot of contractors/agencies and we have nothing bad to say Brighter Click. They're that good.

BACKGROUND

Please describe your company and your position there.

Rocket Resume is an online resume builder that allows you to create a resume from professional templates in minutes. Our resume builder includes job-specific resume templates. I am the Founder & CEO of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed a social media marketing company to manage our paid ads on Facebook and Instagram. We needed someone who could lower our acquisition costs.

SOLUTION

How did you select this vendor and what were the deciding factors?

I learned about Brighter Click through a referral. Their clearly defined process and thought behind the ad management seemed far superior to other marketing agencies.

Describe the project in detail and walk through the stages of the project.

Brighter Click initiated the conversation by learning more about our history with paid media. They requested to run a complimentary audit on the account to help understand where the opportunities in the account were. We scheduled a follow-up call, during which Brighter Click educated me on the wins and losses in the account. Brighter Click sent an onboarding document for our team to fill out. After completing this document, we scheduled a project kickoff call on Zoom. Brighter Click guided me through the document to ensure they had all the necessary information and shared the project's next steps before the call ended. From there, Brighter Click began planning the account strategy. They set up their initial testing campaigns to validate audiences and creatives and shared the setup with me for pre-approval.

How many resources from the vendor's team worked with you, and what were their positions?

A project manager, a media buyer, and a creative strategist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our 7-month partnership, Brighter Click lowered our CPA by 90.86%.

How effective was the workflow between your team and theirs?

Brighter Click is always prompt with their response time and implementation of revisions or changes when they are needed. They provide amazing communication both on calls and through email.

What did you find most impressive or unique about this company?

They had an admirable level of detail they put in their strategy, planning, and communication. Anyone could tell they weren't a cookie-cutter agency.

Are there any areas for improvement or something they could have done differently?

We had to work on setting up custom API tracking on my website. The website is 100% custom built. Brighter Click did not have the internal resources to assist with this tracking install. Their tracking installs are limited to sites like Shopify, BigCommerce, etc.

BACKGROUND

Please describe your company and your position there.

Great Wrap is a material science company making stretch wrap from food waste. I am Head of PR & Communications and work to strengthen our brand through public relations, social media, and communications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone to optimize our social media ads strategy and manage it from day to day. Cling wrap is not something that is traditionally advertised on social media and Brighter Click helped us create and develop meaningful and successful ads to a wide audience.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at a variety of different agencies and in-house talent. Through interviews and case studies we landed on Brighter Click because of their deep understanding of the landscape and willingness to dive deep into our product and offerings.

Describe the project in detail and walk through the stages of the project.

To begin with, Brighter Click helped us identify the best audiences to target on Instagram and Facebook. They then created an ads strategy, assisted with design, copy. The ongoing research and curiosity with the brand led to great results. Brighter Click also did a great job of reporting e.g tracking ad spend and returns and engagement.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Brighter Click's CEO, Colby, in addition to a variety of his media buyers, designers, and account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were able to triple our revenue from month to month with the help of Brighter Click. Thanks to this increase in revenue we were able to begin scaling our product out of Australia and into the United States.

How effective was the workflow between your team and theirs?

We met fortnightly to go over our targets, creative, and review our ad performance. During these meetings, their team would let us know what ads were performing best and provide suggestions that would improve the account.

What did you find most impressive or unique about this company?

We are impressed by Brighter Click's values and commitment to their clients. They've helped to educate our whole communications team about paid media campaigns and what goes on behind the scenes. They always came to meetings with ideas and strategies that could improve our account which we really appreciate.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Digital Marketing agency and whenever we have specific issues or pain points with a particularly tough e-commerce client, we always go to Brighter Click. Colby and the team are incredibly helpful and possess expert knowledge.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed an outside team to provide us with FB Ads Consultancy for our e-commerce clients. We worked through lots of optimisations with Brighter Click and ended up with a much-improved campaign structure.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went through our network and Colby was one of our top candidates from mutual recommendations. Our team gets on well with them, and we have a great relationship. Our ROAS was up and our Acquisition Costs were down after working with them.

Describe the project in detail and walk through the stages of the project.

After a kick-off meeting we jumped into the data and then Brighter Click got to work. We had optimisations and tests for our e-com clients and most provided great results, then we scaled those to the point where are campaigns are now much more profitable.

How many resources from the vendor's team worked with you, and what were their positions?

We had a project manager that worked with us

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our ROAS was up and our Acquisition Costs were down after working with them.

How effective was the workflow between your team and theirs?

It was great - we communicated mainly via slack and then through scheduled calls. Communication was first class.

What did you find most impressive or unique about this company?

attention to details and customer service

Are there any areas for improvement or something they could have done differently?

Nope! :)

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing performance agency. We focus heavily on Performance Marketing with a heavy emphasis on PPC, SEO, and Analytics.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

We needed someone who could audit our social media campaigns. We were hoping to acquire some solid knowledge as well as thought leadership around best practices as it pertained to social.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and found 5-6 vendors. The team at BrighterClick actually sent over a video audit to express their ability to complete the task. It definitely set them apart from the other vendors.

Describe the project in detail and walk through the stages of the project.

After a kick-off conversation, the team dove head first into our Facebook account and was able to identify a number of items that could drastically improve the performance.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 resources. An individual who did an overall audit and an individual who explained everything to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The structure of our campaign will improve substantially and we will also be able to focus more on actionable insights. We were focused on driving a ton of visitors to the website and now we are focused on converting as many users as possible.

How effective was the workflow between your team and theirs?

The team was incredible. Delivered on the days they said they would deliver and always went above and beyond to give extra value!

What did you find most impressive or unique about this company?

We were impressed with the thoughtfulness and the willingness to help our team. Colby really cares about helping and it shows through the work of his company.

Are there any areas for improvement or something they could have done differently?

None! The video overview was incredible.

BACKGROUND

Please describe your company and your position there.

I am the CMO of a D2C DNA Testing company. I manage all of our marketing efforts, and work to increase sales and profitability of the company with an aggressive focus on scaling up.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Brighter Click?

Facebook Account Audit - We wanted to ensure we running or FB ads the most efficient way to maximize ROAS, and push up Scale of the account overall.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through Upwork, where they had a ton of great reviews and feedback on completed jobs. The biggest deciding factor was definitely once we jumped on a call. Colby was extremely knowledgable and had in-depth and nuanced in all his answers. He is clearly extremely experienced and knowledgable about Facebook specifically, as well as marketing in general.

Describe the project in detail and walk through the stages of the project.

We had a screening call, and discussed our current state of the account as well asking a few scenario questions to gauge their knowledge. We then hired Colby to perform an audit, and his audit was by far the most in-depth we have seen so far.

How many resources from the vendor's team worked with you, and what were their positions?

We spoke with Colby directly, he may have had other team members perform work but we did not speak to them directly for the audit

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

His advice was very actionable and focused, I have no doubt applying it will drive results. Many pieces of advice where theories we had internally that he helped confirm, but we also learned a few new things.

How effective was the workflow between your team and theirs?

We have very effective communication.

What did you find most impressive or unique about this company?

Very in-depth knowledge and insights about Facebook and what drives success there.

Are there any areas for improvement or something they could have done differently?

Not really

BACKGROUND

Please describe your company and position.

I am the CEO of UA Body Hawaii

Describe what your company does in a single sentence.

Second generation skincare provider based on the Big Island of Hawaii. Combing skincare with fragrances inspired by the islands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Scale D2C growth strategically across platforms
• Ensure advertising campaigns stayed on brand
• Become a trusted partner for all advertising needs

SOLUTION

How did you find Brighter Click?

Referral

Why did you select Brighter Click over others?

• Pricing fit our budget
• Referred to me
• Proposal matched our needs and were flexible with our budget

How many teammates from Brighter Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Management of our online marketing and advertising efforts with Meta, Google and Tiktok 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased sales growth without sacraficing conversion, CPC and AOC. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management team. Attentive, responsive and on time. 

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to listen and understand our brand. They took the time to setup a plan to appropriate to our goals - both short and long term. 

Are there any areas for improvement or something Brighter Click could have done differently?

They've performed well to date. 

BACKGROUND

Please describe your company and position.

I am the President of Relatabble

Describe what your company does in a single sentence.

Clients use our app to be matched with someone on our staff to privately talk about a specific issue, immediately or for a scheduled time in the future, via text, voice, or video chat.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Naming of company/app; Logo design
• Market research
• Development of brand guidelines
• Develop, implement, and manage marketing & advertising strategies

SOLUTION

How did you find Brighter Click?

Clutch Site

Why did you select Brighter Click over others?

• High ratings
• Great culture fit
• Company values aligned
• Willingness to establish a personalized relationship with our team

How many teammates from Brighter Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brighter Click has been responsible for market and competitor research, naming our company/app, designing our logo, developing brand guidelines, outlining marketing and advertising strategies and budgets, and identifying key metrics for measuring success. Consistent communication was expected and delivered throughout. The work has been completed in clearly identified phases with preset timelines. 

All deliverables were completed early or on time, and always as described. Additionally, Brighter Click has assisted with decisions and strategy that were indirectly related to their contracted responsibilities, but not within the scope of our agreement with them. They have been an invaluable and trusted resource.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each phase of contracted work has been clearly defined, and all promised deliverables were presented on time and exactly as expected. Clear and consistent communication has been maintained since Brighter Click first partnered with us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been exceptional. Not only has all work been on-time, Brighter Click is often ahead of schedule. Our communications have always been fully addressed, with consistently near-immediate responses. Excellent follow up and follow through.

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Brighter Click is not only skilled and knowledgeable in the field of marketing and advertising, they are also adept at building personalized working relationships with their clients. Brighter Click acts as a true partner, consistently demonstrating their commitment to our team and our overall success.

Are there any areas for improvement or something Brighter Click could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the CEO of GunZee

Describe what your company does in a single sentence.

GunZee manufactures and sells firearm holster accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Brighter Click to accomplish?

• Increase sales volume
• Decrease Cost per Acquisition
• Increase our Average Order Value
• Develop a new website to increase conversion rate

SOLUTION

How did you find Brighter Click?

Online Search

Why did you select Brighter Click over others?

• High ratings
• Great culture fit
• Company values aligned
• Data & Results Driven

How many teammates from Brighter Click were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing scope of work includes: 

• Increase sales revenue 
• Decrease Cost per Acquisition 
• Increase Average Order Value 
• Launch new Shopify site and increase site conversion rate

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Conversion rates continue to increase 
• Revenue has doubled and continues to climb 
• Overall Return on Ad Spend continues to increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, has extremely strong communication skills, is very analytical and data-driven, and drives results. They are a real pleasure to work with...

What was your primary form of communication with Brighter Click?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They're proactive and obsessed with the metrics that drive performance and growth.

Are there any areas for improvement or something Brighter Click could have done differently?

None