Page One Power

BACKGROUND

Introduce your business and what you do there.

I’m the director of outreach for Quote, an insurance consulting firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Page One Power?

We needed someone to provide us with content marketing services.

SOLUTION

What was the scope of their involvement?

Page One Power provided us with content marketing services. They came up with topics for articles, developed their content, and sent them to us for revisions and feedback. Once the articles were approved, the team would then build the links for those pages through their SEO services.

What is the team composition?

I mainly worked with the content manager, two writers, and an editor.

How did you come to work with Page One Power?

Our marketing manager discovered them.

How much have you invested with them?

We invested about $50,000 on this project.

What is the status of this engagement?

We worked together from January–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The team published 10 articles across three sites, helping us garner 20–30 links to each page.

How did Page One Power perform from a project management standpoint?

The team consistently stayed on budget, adhered to our timelines, and communicated with us concisely throughout the partnership. We typically used Google Sheets, WordPress, email, and video calls.

What did you find most impressive about them?

Their biggest strength was their communication skills, as they were highly responsive to us.

Are there any areas they could improve?

They could maybe produce more competitive content.

Do you have any advice for potential customers?

I would advise you to require the team to create content based on a data set.

BACKGROUND

Please describe your company and your position there.

I'm the Manager of Content Strategy and Development for Neighborly Home Service brands

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power?

We wanted to create content that would help promote awareness, build brand authority, and improve backlinks. In addition, increasing traffic to our sites was a secondary goal.

SOLUTION

How did you select this vendor and what were the deciding factors?

We researched various vendors and choose Page One Power based of their experience, expertise, and exception reputation within the content, brand awareness industry.

Describe the project in detail and walk through the stages of the project.

After our initial kick-off meeting we were presented with a detailed proposal and SOW. Once the proposal and SOW were reviewed and approved, a workflow and content schedule was developed. In addition, strategic goals were established, along with tracking to monitor campaign results. Weekly meetings were scheduled to discuss progress, review timelines, and make adjustments (if needed).

How many resources from the vendor's team worked with you, and what were their positions?

Our primary, direct contact was Colby (Lead Project Manager). However, there were many others (writers, editors, and project coordinators) who also contributed to the success of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The blog and backlink strategy helped increase organic traffic to our sites and improved our overall brand authority within several home service categories. Our internal clients and external customers found the content to be helpful and informative (as indicated by internal feedback and search data). The content was thoroughly researched and well written

How effective was the workflow between your team and theirs?

We would meet weekly to review the content schedule, discuss feedback and strategize future content topics. Meeting were informative and productive.

What did you find most impressive or unique about this company?

It was obvious that the writers researched each topic thoroughly and crafted well-written informative articles. Their focus was on the quality of the content and not on meeting a specific word count.

Are there any areas for improvement or something they could have done differently?

It's difficult to judge the success of this type of campaign over a short period because it often takes considerable time to build brand authority, backlinks, and awareness. If there is one suggestion, it would be to provide more detailed data related to the organic traffic lift generated by the campaign.

BACKGROUND

Please describe your company and your position there.

I'm the project lead at a leading Food Sensitivity Testing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power?

We wanted to help build our domain authority with highly relevant backlinks.

SOLUTION

How did you select this vendor and what were the deciding factors?

Page One Power were recommended to us. We engaged them and have not been disappointed. We work with a number of digital agencies in different countries, and Page One Power are clearly the best we have.

Describe the project in detail and walk through the stages of the project.

After some introductory and scoping meetings, Page One Power got on with building backlinks for us. They are great to work with, as they took the brief and got on with it efficiently.

How many resources from the vendor's team worked with you, and what were their positions?

Our account manager Bob is great to work with. He clearly knows his stuff, and is very friendly and helpful. He understands are goals and I feel Page One Power are a real partner in working towards those goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In Q2 2022, our organic sessions were up 312% year on year. Thanks Bob and team!

How effective was the workflow between your team and theirs?

Communicating with Page One Power is very easy.

What did you find most impressive or unique about this company?

The whole process was so easy. Some other agencies we have worked with can be quite time consuming, but Page One Power understood what we needed and delivered the best possible results. This just makes it easier for our internal team.

Are there any areas for improvement or something they could have done differently?

We shall be renewing our contract so we are very happy.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing for a furniture company. In my position, I handle all tasks related to marketing our products through digital and traditional channels.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Page One Power?

We were trying to improve our brand’s online visibility through SEO strategies.

SOLUTION

What was the scope of their involvement?

First, we started working with Page One Power on a project to bring visibility to high-level expert content that we had developed for our brand. Throughout this project, they helped me identify and optimize the content that we had spent a lot of money on developing. Then, they executed a plan of action where they marketed that content through strategic influencers.

Since then, we’ve repeated that formula on other pieces of content that we’ve developed. For every campaign, we first provide Page One Power with guidelines related to the content we want to promote. Then, we collaborate on keyword research, and they provide insight on how to leverage those keywords to optimize the content and reach our target audience. Finally, they develop the strategy around that content before executing an action plan.

What is the team composition?

I work with an account manager and two other people. One of them is involved in the outreach, and the other is in charge of content development.

How did you come to work with Page One Power?

I did a lot of research online, including sites like Clutch and Reddit, and got recommendations from people inside the industry. Ultimately, we chose Page One Power.

How much have you invested with them?

We spend between $80,000–$100,000 per year.

What is the status of this engagement?

We started working together in July 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

So far, we’ve seen double-digit and triple-digit increases in engagement with the content we’ve developed, helping our marketing efforts and achieving an overall 30% increase in our site’s traffic.

How did Page One Power perform from a project management standpoint?

From the start, Page One Power has been very professional in the setup and understanding of our needs. Their team is very responsive and easy to communicate with. Additionally, they’re very transparent about how they perform their outreach, which is very important and not often seen in the SEO space.

Throughout our engagement, Page One Power has also provided extensive monthly reporting to follow up on the progress, and I can even get daily report details if required. Overall, their service is top-notch.

We use Google Docs to manage the project. Initially, we primarily communicated via phone calls and emails. As the project has progressed, we’ve also established regular meetings with them on a monthly or bimonthly basis.

What did you find most impressive about them?

The quality of Page One Power’s outreach is impressive. The selection of the influencers they choose to reach out to has always been of high quality, which I really like.

Are there any areas they could improve?

It would be great if Page One Power improved the tools they use for reporting. I’ve worked with other companies that use dashboards and project management tools, but Page One Power only uses Google Docs.

Do you have any advice for potential customers?

If you have important content that you want to bring visibility to, work with them. Page One Power offers extremely high-quality SEO; they prioritize quality over quantity.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Officer at Idaho Trust Bank, where we offer personal banking, private banking, and business banking, as well as personalized wealth management and investment management services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power?

I am a marketing team of one, so while I was aware of content gaps and places we were lacking in SEO, I didn't have time to do it myself. I reached out to Page One Power to help me achieve those goals of content creation and boosting SEO by filling in keyword gaps.

SOLUTION

How did you select this vendor and what were the deciding factors?

I wanted to work with someone local, and reviewed several vendors.

Describe the project in detail and walk through the stages of the project.

As a very small marketing team I knew we had content gaps on our website but knew I didn't have time to fill them myself. Our website was recently redesigned and needed help ranking.

I met with P1P and talked through my goals and ideas and they put together a formal statement of work. They provided a ton of research on competitors, keywords, and content strategy. Once we had that approved we moved to creating a list of keywords we wanted to rank for, article ideas, and linkable content pieces.

After that they created outlines of every piece of content that were reviewed and approved by my team. Then they went to work creating the finished pieces. I post the content on my end, and they track the links indexing and SEO keyword ranking.

How many resources from the vendor's team worked with you, and what were their positions?

I primarily work with my assigned project manager but know they have a whole team of content managers and writers working on this as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only just started posting blog articles but being able to share these articles not only helps our seo and content strategy, it's given us the opportunity to arise as thought leaders in the space and gives us content that benefits our clients.

How effective was the workflow between your team and theirs?

Very effective. We meet via zoom on an as-needed basis after setting up a workflow, and otherwise communicate mostly via email. They always respond quickly and keep me posted on deadlines and upcoming content.

What did you find most impressive or unique about this company?

The turnaround and amount of research they put into their work was very impressive. Our project manager was great to work with as well.

Are there any areas for improvement or something they could have done differently?

Nope, not really!

BACKGROUND

Please describe your company and your position there.

I am an SEO Manager at a major tech company, where I oversee outreach initiatives globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power, and what were your goals?

We wanted to build backlinks to a variety of internal pages as part of our efforts to improve rankings for key terms.

SOLUTION

How did you select Page One Power and what were the deciding factors?

This vendor was selected before I came into this role; however, I decided to continue using Page One Power and have used them every quarter since I took over these initiatives because they provide clear reporting, consistent results, regular communication, and a good value per dollar spent as compared to similar vendors.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Each project begins with a research phase, where we provide the vendor with our pages and goals and they provide us with their view of the opportunity and scale. From there, they prospect for potential sites. We review the prospecting list, and they reach out to any we approve and engage in the type of link-building specified (guest posting, reclamation, etc.).

Each time a link is published, the vendor includes its count in the reporting dashboard we share.

How many people from the Page One Power team worked with you, and what were their positions?

We primarily interact with a Lead Project Manager from the vendor.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen our top pages move into higher positions (for example, from an average position in the 2-4 range to an average position in the 1-2 range). In addition, this vendor has published many high-quality links for us

Describe their project management style, including communication tools and timeliness.

We meet virtually on a bi-weekly basis to discuss updates, blockers, and other needs. The vendor also keeps an up-to-date dashboard so we can see the progress of each campaign, and our point of contact always responds quickly whenever I have any questions

What did you find most impressive or unique about this company?

Many vendors in this industry tend to be better at the sales element than the delivery. With Page One Power, I've really appreciated how transparent they are throughout the process. They don't overpromise, and instead conduct research before engagement so they can give us a realistic view of the opportunity and associate cost.

This is really helpful to me as a manager, because it allows me to forecast with much more accuracy. The team is great about communicating throughout the process and proposing pivots as needed.

Are there any areas for improvement or something they could have done differently?

I would like the overall percentage of rejected prospecting sites to go down. Right now, it's at a manageable level, but some additional quality control before sending could help improve that percentage overall. That said, we reject a lower percentage from this vendor than from most of our other vendors because the quality is usually very high

BACKGROUND

Please describe your company and your position there.

Sr Outreach Manager at world leading software company developing the best tools for creatives across the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power, and what were your goals?

We hired Page One Power to help us build and nurture relationships with web publisher to organically promote our products. Consequently broadening our audience, expanding our brand recognition and leverage traffic to maximize conversions.

SOLUTION

How did you select this vendor?

Page One Power has a well-established reputation in the market as excellent service providers in SEO, SEM and Digital Public Relations projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

Page One Power identified and contacted web publishers willing to work with our company by publishing organic content pertaining to our brand and products. Page One Power has facilitated over 200 hundred placements on authoritative online publishers.

How many people from the vendor's team worked with you, and what were their positions?

We have worked with one of Page One Power account manager and have connected on the ad hoc basis with the extended strategy team during the campaign's ideation stage.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Page One Power, we received mentions on highly authoritative sites.

Describe their project management style, including communication tools and timeliness.

We have a weekly team meeting with our account manager who is also ready to jump on a call at any given time to review campaign goals, strategy or address any questions from our part.

What did you find most impressive or unique about this company?

Their account management is impeccable and so are the results.

Are there any areas for improvement or something they could have done differently?

So far workflow has been great, no extra comments here.

BACKGROUND

Please describe your company and your position there.

I am the Digital SEO Marketing Manager for a SaaS business. We develop software for home service businesses across a variety of industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power, and what were your goals?

We hired Page One Power to build links to our blog. Our goal was to increase traffic and links to our site and we certainly have done that.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our former SEO Manager found them online. After seeing the results of their work, we are pleased to keep working with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began by educating them on our products and industries so that they could efficiently build links to our articles. They also contribute to our blog by writing short form and long form articles, which they use to build links to as well. We have a set amount of links that we try to achieve in a given timeframe, and they are usually overachieving that number.

How many people from the vendor's team worked with you, and what were their positions?

I have one main point of contact, but I meet with 3 people from their team who are always great at providing feedback.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing Page One Power's link building project, we've nearly doubled our traffic to the blog as well as started to rank higher on Google due to high authority links pointing to our site.

Describe their project management style, including communication tools and timeliness.

Their communication and knowledge is top tier. They are always flexible with scheduling and always provide actionable information in our meetings.

What did you find most impressive or unique about this company?

They have a level of knowledge that goes beyond numbers. Any company can read out data, but Page One Power always takes it a step further and helps provides strategical tips related to the data.

Are there any areas for improvement or something they could have done differently?

I don't have any notes on what they could improve. They have been a pleasure to work with.

BACKGROUND

Please describe your company and your position there.

I own two companies. One is a six-person trademark law firm and the other is a fledgling online legal services company in the trademark field.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Page One Power, and what were your goals?

I wanted to increase the organic traffic for the law firm and reduce its dependency on paid search advertising. I also wanted to build an organic search presence from scratch for the legal services company, which is in a much narrower niche.

SOLUTION

How did you select this vendor and what were the deciding factors?

I looked around online and found a blog post from a marketing company that went over case studies of engagements with different link building firms, and their results with Page One Power seemed to be the best.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

P1P wrote six blog posts for each of my websites so that they could build 25 links for each website, all from their own guest blogging on websites of varying authority.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with a project manager and there was a second person in the meetings as well. They've used several content writers for the blog posts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No real noticeable change for the law firm website yet, but it's hard to tell, and it might take some time to see. The legal services firm is definitely on the map now though, and is ranking #3-6 in Google results for a bunch of my most important target keywords.

Describe their project management style, including communication tools and timeliness.

We communicated by email and had a Zoom check-in every two weeks. I had access to a shared Google Sheet for each of the two projects with updated keyword rankings, links built, blog posts, etc.

What did you find most impressive or unique about this company?

They're the only link building firm I've worked with so I don't know. The links they got were from websites with varied, but very good Moz domain authorities. Generally in the 30s through 60s.

Are there any areas for improvement or something they could have done differently?

I wish they had put a little more effort into making their guest blog posts for my two websites fit better with the other blog posts. They stick out like a sore thumb because they have cheap and generic looking stock photos and the content is very basic and SEO-ish.

It's just kind of awkward for somebody to come on my blog and see these posts that don't look anything like my normal posts, which are all written by me and have my hand-drawn illustrations, or screenshots of my clients' websites.

I'm also just kind of surprised that my law firm's domain scores on Moz and Ahrefs pretty much stayed the same despite getting 25 links from high-domain-authority websites. It makes me wonder if their strategy is ideal. But the newer legal services website's domain authority certainly went up a lot.