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We create content that ranks and helps you rank.

4.9
11 reviews

We're an SEO-focused content marketing agency. We deliver strong ROI through a process that emphasizes the bottom-line value we bring to our clients. We've made the Inc. 5000 3x because of the growth we've delivered. 

 
$10,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2012
Show all +
Austin, TX
headquarters
  • 1023 Springdale Rd., #10E
    Austin, TX 78721
    United States
    858.609.9118
other locations

Portfolio

Key clients: 

Zillow, TripAdvisor, Shutterfly, AirBnB, American Eagle Outfitters, Intuit, Expedia, Symantec, Capital One, Y Combinator.

Reviews

4.9
11 reviews
Sort by

SEO for Automotive Consultant

"Siege helped us find a story that spread by word of mouth, one we were proud to promote."

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4.5

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Feb. - Oct. 2016
Project summary: 

Siege Media provided SEO services for an automotive consultant. The team was responsible for both creating and promoting content for the site to increase links and domain authority.

The Reviewer
 
11-50 Employees
 
Austin, Texas
Patrick Pitman
CEO, E-business Coach, Inc.
 
Verified
The Review
Feedback summary: 

Content produced has been picked up by major news outlets, leading to an influx of links, and organic search rankings have also increased. Siege Media goes above and beyond to ensure their client's success and does not attempt to explain away missteps. The team is hard-working and tenacious.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I consult with an automotive transport trucking company, directing their development of a new B2C retail division to complement their existing B2B business. I directed the building of the website and marketing of this new division. I advised hiring, training, and selection of vendors, as well as assumed operational duties during owner's absences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

Siege brought an understanding of SEO and link building to the website marketing project. We hired Siege Media to create new content and promote it to other websites, journalists for the sake of getting links back to our website and increasing its domain authority.

What were your goals for this project?

We aimed to break into top 10 ranking for competitive keywords in the auto transport industry. To do this, we wanted to improve the link profile and domain authority of the website. We needed links from credible 3rd party sites. We also needed content that was worthy of promotion to these sites.

SOLUTION

How did you select this vendor?

We sought out Siege Media as a result of their published expertise in writings and videos, and in writing on trusted 3rd party websites. This demonstrated expertise and gave us confidence they understood the problem. We checked with references they provided as double assurance.

Describe the project in detail.

The project began after founder Ross Hudgeons met me in Los Angeles with my colleague. He confirmed the auto transport niche was competitive but delivered a site analysis that explained the opportunities to improve our existing site, and build new content. Then we undertook the content selection process, seeking topics that would be popular and worth linking to from 3rd party websites that were not directly related to the auto transport industry.

Ross and his team suggested several ideas and we narrowed them down to 3 topics. After the second topic seemed to be a dud, Ross suggested we double down on the third topic and give that an extra effort at no additional cost. We eventually got to two good content pieces we were proud to promote. The development of two solid pieces unfolded.

What was the team composition?

The team included Ross, the founder, plus his team of content linkers and promoters, and designer / coder, and content project manager Caroline Gilbert. My client, the auto transporter, also contributed people to review and publish content.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Among the three content pieces produced, one stood out as an exceptional result beyond our expectations. The stand-out piece was about the weirdest driving laws in the USA. Our take on that topic garnered dozens of links and even made the TV evening news of a CBS affiliate. Lots of TV station affiliates picked up this story and generated a surge of traffic and link authority.

Our content rankings on Google for other pages not created by Siege but keyword-optimized on the site then increased as the domain authority increased. This achieved the goal we had intended.

How effective was the workflow between your team and theirs?

Our teams worked efficiently. There were no problems that were noticeable as the client. There was a slight delay in getting a programmer access to our website to complete a special coding task, but this was solved eventually.

What did you find most impressive about this company?

I appreciated the creativity in conceiving of topics that were of interest to a general audience when our industry could be considered boring. What's sexy or exciting about auto transport? Siege helped us find a story that spread by word of mouth, one we were proud to promote.

I also appreciated technical SEO consultations that helped us make the website better -- beyond the scope of new content promotion for which we'd paid. I most appreciated the decision to double down on the effort to design and promote this third winning piece of content after the second piece seemed a dud.

Rather than explain away the poor results from the second effort, Ross suggested his team make up for the disappointment by going above and beyond on the third piece. It showed a commitment to the result we sought, more than the process originally outlined. Ross and his team felt like partners working towards the same goal. This was appreciated by me and the owner of the company who was new to SEO and didn't understand the details of how rankings work.

Are there any areas for improvement?

We'd like to engage Siege on shorter contractual time frames, more individual project basis. But I understand why they've gone to an engagement model that requires a longer term commitment.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for Apparel Brand

"They absorbed our brand voice and understood our guidelines immediately."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
June 2019 - Ongoing
Project summary: 

Siege Media provided content marketing services for an apparel brand. The team was responsible for generating content to increase links back to the site.

The Reviewer
 
51-200 Employees
 
New York, New York
Thomas Herer
Senior Marketing Associate, Tommy John
 
Verified
The Review
Feedback summary: 

The first post created on the client's behalf went viral, leading to an influx of links. Siege Media is communicative and organized, establishing and sticking to a schedule. The team adopts the client's voice and branding to best create content for them.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a Senior Marketing Associate for an apparel company based in New York, New York. I manage SEO and offline marketing for our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

As our company has continued to scale up and find opportunities to help grow the business further, SEO was identified as a particular area that we needed to focus on more. We didn't generate much content nor link build internally, so that was an area of need. Bringing in Siege helped us generate content immediately and increase the amount of links that referred to us significantly.

What were your goals for this project?

We ultimately want to see an increase in domain authority for our website -- to help compete more effectively in our crowded industry. We saw an immediate lift after our first post. In the long-term, we believe that these posts and link generation efforts will provide a lift (in sales and traffic) to the entire site for particular product categories we are active in.

SOLUTION

How did you select this vendor?

Our team received recommendations from our technical SEO agency and other companies as well as have worked with another content marketing company in the past with subpar results.

Describe the scope of their work in detail.

Before kicking off any deliverables with Siege, they were extremely thorough in terms of learning our brand voice and guidelines so that the content pieces that they would generate would require very minimal critiques and edits. Every month or so, they will send over a content idea deck to garner our feedback or select from -- at this point in time we have only strayed from their ideas once because we had a new product category launching that they were unaware of.

After receiving our approval on the ideas, they will send over a timeline for 1st and final drafts for new pieces for our review. When we push it live on our CMS, they will review and QA. From there, they will begin the outreach for link generation and provide us with a monthly synopsis with how things are going.

What was the team composition?

We work with two account managers and have steady dialogue with their founder -- they are all readily available for communication at all times.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our first post went viral much to the shock of all parties involved. The post generated more referring links in one month than our previous content marketing agency provided in over a year.

How effective was the workflow between your team and theirs?

The schedule and communication from the Siege team have been exceptional. Communicated timelines are always met and expectations/actions are always clearly outlined in our email communications. We work on shared Google docs to make comments on particular posts or survey questions and feedback is always incorporated effectively.

What did you find most impressive about this company?

All the expectations lined out at the beginning of our working relationship have been met and have been extremely easy to work with. Siege is easily one of the easiest agencies I have to work with and require very little back and forth in terms of editing the content and ideas that they send over.

They absorbed our brand voice and understood our guidelines immediately. The process of sending over schedules, results, and new content is like clockwork and extremely professional which means I rarely if ever, have to hunt information down.

Are there any areas for improvement?

Overall we are extremely satisfied with the results and relationship thus far. A very small thing that would be an additional benefit is to have an ongoing conversation on how we could be helping them be more effective in their efforts i.e. template improvements etc. It happens here and there, but I think if that was continuous, that would be great.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Strategy for Digital Marketing Agency

"We saw the outreach for these pieces of content work almost immediately."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2017 - Ongoing
Project summary: 

Siege Media developed a content strategy to drive backlinks and traffic for clients of a marketing agency. As part of this strategy, the team wrote four high-quality articles per month for one year.

The Reviewer
 
1-10 Employees
 
New York, New York
Sasha Dagayev
COO, Factorial Digital
 
Verified
The Review
Feedback summary: 

Traffic to the e-commerce section of one of the client's websites increased after only a few weeks. Despite being unfamiliar with the industry, Siege Media wrote excellent articles within a short timeframe. Customers can expect responsiveness and professionalism from this team.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a digital marketing agency. I am the COO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We were looking for a content partner to help drive backlinks and ultimately traffic to a set of clients.

What were your goals for this project?

We wanted to increase traffic to our set of domains as quickly as possible through a content strategy.

SOLUTION

How did you select this vendor?

We did a phone interview with three different vendors. Siege was by the far the most impressive because they were able to demonstrate a content strategy that was rooted in measurable outcomes.

Describe the scope of their work in detail.

Siege was to create a large amount of content for a client with an annual referring domains goal in mind. The pace was to be 4 pieces of high-quality content a month for an entire year.

What was the team composition?

We worked with an account manager and a team of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw the outreach for these pieces of content work almost immediately. The traffic to the pieces of content and then to the e-comm portions of the site started to rise several weeks after publication; just as Siege had suggested it would.

How effective was the workflow between your team and theirs?

Siege was very responsive over e-mail.

What did you find most impressive about this company?

The quality of the assets produced was very very high, especially for an outside vendor that didn't have much context about the space before we started the engagement.

Are there any areas for improvement?

None.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for PPC and Conversion Agency

"All their suggestions were backed up by data."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - May 2019
Project summary: 

Siege Media conducted SEO strategy for a pay-per-click and conversion agency. Their team worked to improve both traffic and conversion rates. 

The Reviewer
 
51-200 Employees
 
Costa Mesa, California
Johnathan Dane
CEO, KlientBoost
 
Verified
The Review
Feedback summary: 

The strategy led to a 5% increase in organic traffic month over month. Siege Media is knowledgeable about the industry and provides detailed analysis and strategy. Their team facilitates a smooth workflow. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I run a pay-per-click and conversion agency and oversee everything we do.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

A lot of our growth (or should I say, growth we'd like) should and does come from our content marketing. But we've been following the same blueprint for a long time that started to dwindle our returns. I reached out to the Siege Media team to get their deeper expertise and opinion on two parts:

  1. Why are we stagnant?
  2. What can we do to grow more?

What were your goals for this project?

I wanted to see what was possible to achieve in visitor counts and conversion volume if we followed a different strategic plan. I didn't know the exact defined numbers and goals as I didn't know what to expect.

SOLUTION

How did you select this vendor?

Long time follower and fan on Ross and team and since they're not far from us (and met them before) it was natural to work with them. They had already established themselves as trustworthy.

Describe the scope of their work in detail.

It was a deep dive audit into our analytics, our customer personas, where they then gave us a roadmap of what to focus on and follow through with too.

What was the team composition?

SEO specific analyst and creative manager looking at both the technical content and the aesthetics too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been following their game plan for a good amount of months now and we've been literally growing around 5% month over month of our organic traffic.

How effective was the workflow between your team and theirs?

Super smooth. We luckily are able to execute based off their recipes so there wasn't a need to start an actual client relationship.

What did you find most impressive about this company?

All their suggestions were backed up by data. There wasn't any opinion given, which was refreshing and also exciting as we knew we would get a plan that would work.

Are there any areas for improvement?

Honestly nothing.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Digital Marketing for Eyewear Retailer

"They always implement any feedback we provide them."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2016 - Ongoing
Project summary: 

Seige Media created infographics, performed SEO services, and tracked an eyewear retailer’s Google rankings. They also provided recommendations that adhered to Google’s SEO best practices.

The Reviewer
 
51-200 Employees
 
Greenwood, Indiana
Sammi Coppedge
Public Relations Specialist, Readers.com
 
Verified
The Review
Feedback summary: 

Seige Media successfully strengthened the company’s brand and improved the site’s rankings on search engine result pages. The team responded quickly and creatively to new challenges, which allowed solutions to be implemented as soon as possible. Overall, they are a great team to work with.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Public Relations Specialist at an online eyewear retailer based in Greenwood, Indiana. Our company has 80+ team members and we sell across three eyewear brands. I oversee media relations, influencer marketing, and link building activities for SEO purposes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

Readers.com engaged Siege Media for a number of SEO-related challenges throughout the years. Most recently, we partnered with them following ranking decreases in top keywords after Google’s August 1st, 2018 “Medic” Core Update. Prior to that, we worked with them to create and distribute infographics on a number of powerful websites to boost our SEO rankings.

What were your goals for this project?

We wanted to partner with Siege Media to increase our Google rankings and stand out amongst competitors online. Being an online brand only, it's important to us that we're ranking high on Google and grabbing the attention of potential customers.

SOLUTION

How did you select this vendor?

After careful consideration, we chose Siege Media because we knew they came with a wealth of experience, knowledge, and ability to help us achieve the results we desired.

Describe the scope of their work in detail.

When we initially began working with Siege Media in 2016, we worked with Ross and Brian. We would share ideas with the Siege Media team and they would brainstorm the opportunities and come back to us with related ideas for an infographic. After everything was approved, they would handle outreach for the infographic to generate online placements. We worked with them on a monthly basis, first for our Sunglass Warehouse brand, and then afterwards for the Readers.com brand. During this process, the Siege Media team was responsible for creating and pitching the infographics for SEO-related purposes, tracking improvements and successes, and monitoring the placements and results of the links.

When working with Siege Media most recently for Google ranking purposes, the team provided us with an array of initial recommendations so we could begin implementing changes to revert the negative impact we had seen in the SERPs. They did this by assessing our opportunities and areas of improvement. Their recommendations further helped us identify other areas of improvement on our website, which has been extremely beneficial to our brand.

What was the team composition?

Since we've worked with Siege Media on an ongoing basis, the team composition has changed as time has gone on. We work with principles of the firm, and they've been instrumental in generating growth for us. I'm not sure who all we've worked with throughout the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've been able to boost our SEO rankings and online presence through the work Siege has done for us.

How effective was the workflow between your team and theirs?

We were impressed with how quickly Siege took our request and provided initial recommendations within 4 business days, so we could begin implementing changes to revert the negative impact we had seen in the SERPs. In addition, the quality of SEO recommendations provided to us were perfectly in line with Google SEO best practices and helped us identify other areas of improvement on our website(s).

What did you find most impressive about this company?

Siege is one of our go-to SEO consultants when we are in need. The team has always done a fantastic job with being creative. They always implement any feedback we provide them. They are always responsive and really, truly understand our brands, which is something that can't be said for every third party vendor.

Are there any areas for improvement?

Not at all, we've been completely elated with everything Siege has produced for us. They are a great team to work with and they truly feel like an extension of our team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We would absolutely refer Siege Media to anyone!

Content Creation & Link Building for Cabinet E-Commerce Site

“They know what our audience wants to see.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
July 2017 - Ongoing
Project summary: 

Siege Media provides a mix of digital marketing services on an ongoing basis. A bulk of their work includes content development and link building.

The Reviewer
 
2 - 10 Employees
 
New York, New York
Andrew Saladino
COO, Kitchen Cabinet Kings
 
Verified
The Review
Feedback summary: 

Since adopting Siege Media’s experimental marketing tactics, online visibility has increased exponentially. Their SEO efforts have improved search engine ranking, while their link building has achieved viral success. From content development to project management, Siege Media excels in all areas.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Kitchen Cabinet Kings is an e-commerce company that specialized in kitchen, bathroom, cabinetry, and cabinet hardware. As a co-founder, I oversee web development, marketing, and vendor relations.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Siege Media?

The field of marketing is always changing, so we wanted to ensure that all of our digital marketing techniques were up-to-date. We did some research and found that content marketing and link building would be the best way to modernize our practices.

SOLUTION

What was the scope of their involvement?

In our efforts to stay current, we reached out to Siege Media to develop content for our website and integrate SEO best practices within our existing marketing channels. Our main goal was to update and strengthen the core pages on our website with relevant content. They typically research design trends within our industry and create blogs, infographics, and other digital assets for our site. Our team contributes to this process with topic ideas and related information. Link building is a significant part of their job as well. They often reach out to industry professionals and bloggers to write guest blogs for our site or embed our links within the content on their websites.

Outside of content marketing, their largest task is providing recommendations for our site’s navigation. Per their suggestion, we are merging our education desk page into a learning center where users can find all of our content organized in one hub. They also compile reports every month that show the impact of their work.

What is the team composition?

We work with an SEO specialist, an account manager, and a content strategist. Sometimes, their developers and web designers will jump on our phone calls to give us more insight into their work process.

How did you come to work with Siege Media?

We discovered them through a mutual contact who heard that we were looking for ways to improve our digital marketing efforts. During our first meeting, Siege Media showed us a few examples of their past work and made a convincing proposal on how they could help us. We agreed to give them a three-month trial period, which eventually extended to an ongoing partnership.  

How much have you invested with them?

Our annual total is usually about $120,000.

What is the status of this engagement?

Siege Media came on board in July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have seen a steady increase in our search engine rank since adopting Siege Media’s SEO practices. Their link building efforts have been equally effective; they wrote a piece for us six months ago that is still going viral online.

How did Siege Media perform from a project management standpoint?

Sige Media complements our team exceptionally well. We were hoping to find a partner who could lessen our workload, and they have done that for us. Admittedly, I am not the most organized person. Fortunately, Siege Media is phenomenal at keeping both of our teams on track. They use Google Docs to track their progress and email to communicate. Deadlines are met 95 percent of the time. They always tell us in advance when they are behind schedule. It has been an absolute pleasure to work with them.

What did you find most impressive about them?

Siege Media had no issues integrating with our team. They have learned a lot about our industry over the past two years, so they know what our audience wants to see. Their eagerness to improve every aspect of our business proves that they genuinely invested in our success. 

Are there any areas they could improve?

Our experience with Siege Media has been overwhelmingly positive. We had one development issue pop up, but it was resolved immediately. 

Do you have any advice for potential customers?

Siege Media is a wonderful source for groundbreaking concepts, but sometimes their ideas lie outside of our comfort zone. We have learned that it best for us to be open-minded. Oftentimes, their craziest tactics generate the best results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They have missed deadlines on a few occasions, but they always alerted us beforehand.
  • 4.0 Cost
    Value / within estimates
    Their services are a bit pricy, but we are getting an excellent ROI.
  • 5.0 Quality
    Service & deliverables
    They always meet our specifications, so we rarely have to make edits.
  • 5.0 NPS
    Willing to refer
    We recently referred them to a colleague for marketing content and outreach services.

SEO & Link Building for Financial Services Sales Center

"Our site health is improving, and Siege Media's performance drives that improvement."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Siege Media provides 360-degree SEO and link building services. They create up-funnel blog articles and infographics and handle scheduling and publishing posts. 

The Reviewer
 
501-1,000 Employees
 
Salt Lake City, Utah
Kevin Cook
Directer of SEO, Progrexion
 
Verified
The Review
Feedback summary: 

Year-over-year organic traffic and keyword rankings have improved dramatically since the engagement began. Flexibility and adaptability are hallmarks of their work. Siege Media's willingness to provide additional SEO training makes them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work on SEO for Progrexion, which manages the channels for Lexington Law and CreditRepair.com. I help our brands rank for relevant keywords that are pertinent to our industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We needed help with our off-site link building efforts, creating up-funnel shareable content, promoting our brand, and improving our overall rankings for our search terms.

What were your goals for this project?

We wanted to improve our brand awareness and the quality of our blog. We also wanted to obtain high-quality links, drive non-brand traffic, increase site rankings, and drive sales.

SOLUTION

How did you select this vendor?

One of our executives heard about them from a friend who is a leading thought leader in SEO. After being introduced and learning about their services, we quickly decided that they’d be a perfect fit to help our team combat our challenges.

Describe the scope of their work in detail.

Siege Media provides several unique services for our team. They create up-funnel blog articles, with associated social proof. They also reach out to other websites for link building. They provide research, proof of concept, written copy, and creative infographics. They handle scheduling and publishing posts. Additionally, they provide SEO consulting hours to ensure site quality and health.

What was the team composition?

I work directly with their CEO, project managers, creative directors, SEO experts, content writers, developers, and more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen a significant increase in year-over-year organic traffic visits. There’s also been a drastic improvement in year-over-year keyword rankings. Our site health is improving, and our performance matches that improvement.

How effective was the workflow between your team and theirs?

The workflow between their team and ours is one of the reasons for the partnership’s success. Siege Media has adapted to our business model and unique use cases. They work with our affiliate, optimization, development, creative, and SEO teams. They even provide additional training to my SEO team members looking to expand their skills. They've been incredible in rallying all of their forces to help my team grow and perform.

What did you find most impressive about this company?

I've heard horror stories about agencies completely taking over marketing programs, charging high prices, over-promising, and missing deadlines. However, there are never issues with Siege Media. They’re quick to help, and their flexibility and adaptability are key strengths. While they care about us personally, they truly care most about performance. 

Are there any areas for improvement?

I believe that Siege Media is going to continue to improve with time. Overall, the quality of their content is top-notch. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for a Construction Rental Website

“The quality of work outperforms anyone else we've worked with.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
January 2018 - Ongoing
Project summary: 

Siege Media helped grow the brand for a construction rental network. They expanded linking assets, identified content that would improve traffic, and trimmed underperforming blog posts.

The Reviewer
 
50-100
 
Irvine, California
Jim Arabia
VP Marketing, Big Rentz
 
Verified
The Review
Feedback summary: 

The content and new links have attracted more organic traffic to the site, and core page rankings are improved across the board. Siege Media are strong, collaborative communicators, they make helpful recommendations, and they are highly detail-oriented.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a construction rental network with headquarters in Southern California. I'm the VP of marketing. We are an asset-light company with over 8,000 locations served and 2,000 suppliers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Siege Media?

We hired them to assist with high-quality content creation. We wanted to improve our search traffic through link building. We also hoped to grow out the brand.

SOLUTION

What was the scope of their involvement?

They expanded our link building efforts and boosted our core products and ranking. We have about four core products in equipment, and they helped us rank in several associated keywords. They pruned underperforming blog posts and built a mix of link building assets and search-driven pieces.

They identified linkable content like educational content, surveys, and technology advancements to drive more traffic and better linking. We're a niche industry, so to stand out from our competitors, they also created content that included illustrations, photography, and animated content. All their contributions perform well.

What is the team composition?

I worked with a team of five, including the owner, a content marketing manager, a content marketing specialist, a graphic designer and art director, and an account manager. Everyone was in constant contact with me.

How did you come to work with Siege Media?

Our audience director found them online through an excellent recommendation from a site. We tested them for about a month, and they really impressed us. They performed well, their content was readable, and they came to us with a great strategy. I'm very glad we found them.

How much have you invested with them?

We've spent somewhere between $100,000-$250,000 over the course of our engagement.

What is the status of this engagement?

We started working together in January 2018, and the collaboration is still going strong.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered significant industry links and press coverage with their content. As the search-driven content ranked and brought in more organic traffic, we saw core rental page rankings improve across the board.

How did Siege Media perform from a project management standpoint?

Their project management is great, and their communication is fantastic. They're always on point and are very collaborative. They stick to calendar plans and content road maps and are very detail-oriented. We're involved in their creative process, and they give us options to choose from. I love what they're doing.

What did you find most impressive about them?

Siege Media is all about quality. They make sure the content is readable, and they consistently recommend additional ideas outside of the scope of deliverables. The quality of work outperforms anyone else we've worked with.

Are there any areas they could improve?

I'm still working with them, and I can't think of anything major they should improve. They could provide more focused content, but nothing they've done has ever been detrimental.

Do you have any advice for potential customers?

Be very upfront about your strategy, and come to the table with as much information as you can. They can help you, but it's important to come with your business and marketing strategies at the beginning.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing & SEO for Cybersecurity Company

“Thanks to their efforts, our organic traffic has shot through the roof...”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2018 - Ongoing
Project summary: 

Siege Media provides content marketing and SEO services that include a set number of articles per month. They've also redesigned and migrated the company's blog and track performance. 

The Reviewer
Sr. Director of Inbound Marketing, Cybersecurity Company
 
Verified
The Review
Feedback summary: 

Siege Media delivers consistently high organic traffic growth that has led to a significant number of conversions and overall revenue. The ROI from their services has been tenfold, and their team has been incredibly collaborative and professional throughout the process.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of inbound marketing for a cybersecurity company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Siege Media?

We had a small internal content team that was doing a decent job of generating steady results, but we wanted some additional help to grow at a faster rate. We reached out to Siege Media to see if their professional expertise could help us drastically improve our organic search traffic through content marketing and SEO. 

SOLUTION

What was the scope of their involvement?

Siege Media delivers a set number of articles per month, providing different topics and outlines they feel would perform well to choose from and then developing the content based on our choices. They provide regular SEO guidance relating to our blog and website, analyzing our performance and areas for improvement. They also redesigned our blog and helped migrate it onto a different platform (per their suggestion). 

What is the team composition? 

Katie (Content Marketing Manager, Siege Media) is our main point of contact.

How did you come to work with Siege Media?

I came across a blog post written by Ross (CEO, Siege Media) that illustrated how his team increased one of their client's organic reach by something like 1,000%. I was drawn to their formulaic approach and vast knowledge of how content performs online, which I felt could be applied to any business to produce similar results. I also shared that article with my team, and everyone was on board, so I reached out to Ross to put together a proposal.

How much have you invested with them?

Over the last two years, we've invested over $400,000.

What is the status of this engagement?

We've been working with them since around January 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their efforts, our organic traffic has shot through the roof: organic traffic to our blog has increased 188% year over year and 1,600% in total as of this year. They've also helped increase traffic to our website, but organic traffic has been one of the highest converting traffic channels for us.

By looking into our Google Analytics, which is integrated with APIs like Clearbit to give us a more granular view of performance, we're able to see that almost all our traffic is now coming from our blog and resulting in conversions.

How did Siege Media perform from a project management standpoint?

They've been phenomenal to work with. I've worked with about four different agencies in the past and Siege Media is the most professional firm I've worked with by far. I never have to worry about anything; Katie and the team always delivers quality work on time. Everything is laid out and organized in advance, and the types of growth we see each month are predictable. The monthly reports they share with include just the right amount of detail for me to share with our CMO. In addition to their results-oriented approach, they also collaborate well with our internal content development team. 

What did you find most impressive about them?

Their expertise in content marketing and SEO sets them apart; they're incredibly rigorous and dedicated to their work. I have a great deal of confidence in their ability to deliver results that I can be proud of.

It's not just about traffic; the results they provide actually drive a lot of conversion and revenue for the company. Although we've invested a significant amount of money in their services, the ROI is probably close to ten times what we've spent. Our ability to track that has helped me continue to easily justify the premium we pay for their services. 

Are there any areas they could improve?

I struggle to think of anything. They're so good at what they do that I wish they offered more services like PPC. 

Do you have any advice for potential customers?

It will help if the company is able to provide internal, knowledgeable staff to help write content, especially if it's an industry with extremely domain-specific content. The collaborative nature of our relationship with Siege Media has been a huge factor in our success because it's hard to entirely outsource the type of content we need to produce. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Content Marketing for Portfolio of Digital Firms

"The turnaround time is long, but the quality we get is worth the wait."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2015 - Ongoing
Project summary: 

Siege Media provides content marketing services for a portfolio of digital companies. Using guidelines, they create content briefs, develop each piece, seek feedback, and report on campaign performance.

The Reviewer
 
1,001-5,000 Employees
 
Charlotte, Virginia
Mike Yon
Director of SEO, Red Ventures
 
Verified
The Review
Feedback summary: 

The team's efforts consistently drive hundreds of links and high-quality traffic across multiple sites. Siege Media delivers top-notch content that generates links and attracts target audiences. Knowledgeable, flexible, and responsive, they lead an effortless and enjoyable workflow.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are a portfolio of digital companies that spans several industries including financial services, healthcare, home services, and several others. I am currently a Director of SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We've been working with Siege Media for several years on dozens of content marketing initiatives. They are a go-to partner when we need high quality content to augment our internal efforts that is incredibly shareable, linkable, and fits well within our business strategy.

What were your goals for this project?

On most of our projects with Siege Media, our goal is to create quality content that can acquire topically relevant links, drive high quality traffic, and ultimately add bottom line value to our business.

SOLUTION

How did you select this vendor?

We selected Siege Media after a running several test campaigns between them and other content marketing vendors. Consistently, Siege delivered high quality content that didn't have to go through several rounds of feedback, a consistent high volume of authoritative links, and clear communication throughout the entire development process.

Describe the scope of their work in detail.

The scope of our work with Siege Media goes all the way from initial content ideation to content promotion and reporting on results. We provide them with guidelines and goals for each content asset that include the core topic, target audience, what success looks like, and several other dimensions. From there, Siege's team scoped out content ideas and briefs that we provided feedback on. From there, Siege developed the content piece and gave us regular updates on progress and the opportunity to provide feedback.

After the content is finished, Siege passes it back to our team to publish and then we are "all systems go" on promoting the content piece. Siege does all the heavy lifting here and provides clear reporting on the performance of each content campaign. After the campaign is finished, my team will typically do some supplemental outreach and promotion on our end.

What was the team composition?

Siege Media always gives us a content campaign leader that is super involved throughout the entire process and really takes the time to get to know us and our goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of the last few years, Siege Media has helped us earn hundreds of links and gain a ton of high quality traffic across several of our sites.

How effective was the workflow between your team and theirs?

Siege Media is super easy to work with. We typically work over email and they are always clear and efficient with their messages and very responsive to feedback. Whenever we've suggested edits to our process or a piece of content, they've been very flexible and act in the best interest of our business strategy.

What did you find most impressive about this company?

These guys just get it. They know how to produce effective content ranks, earns links, and is directly integrated with your business and target audience. These aren't your typical "viral" assets that a lot of other agencies produce - a lot of the work we've seen from Siege has staying power on our sites and provides consistent value and traffic month after month.

Are there any areas for improvement?

The turnaround time is long, but the quality we get is worth the wait. Siege also does a good job checking in with progress updates.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    They are more expensive than many other agencies, but you get what you pay for - a great product and experience.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer