What was the scope of their involvement?
They expanded our link building efforts and boosted our core products and ranking. We have about four core products in equipment, and they helped us rank in several associated keywords. They pruned underperforming blog posts and built a mix of link building assets and search-driven pieces.
They identified linkable content like educational content, surveys, and technology advancements to drive more traffic and better linking. We're a niche industry, so to stand out from our competitors, they also created content that included illustrations, photography, and animated content. All their contributions perform well.
What is the team composition?
I worked with a team of five, including the owner, a content marketing manager, a content marketing specialist, a graphic designer and art director, and an account manager. Everyone was in constant contact with me.
How did you come to work with Siege Media?
Our audience director found them online through an excellent recommendation from a site. We tested them for about a month, and they really impressed us. They performed well, their content was readable, and they came to us with a great strategy. I'm very glad we found them.
How much have you invested with them?
We've spent somewhere between $100,000-$250,000 over the course of our engagement.
What is the status of this engagement?
We started working together in January 2018, and the collaboration is still going strong.