Siege Media

BACKGROUND

Please describe your company and position.

I am the Director of Power Digital Marketing

Describe what your company does in a single sentence.

A tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Siege Media to accomplish?

• SEO & Content Marketing

SOLUTION

How did you find Siege Media?

Referral

Why did you select Siege Media over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Power Digital has formed a strategic partnership with Siege Media to enhance our client offerings. Siege Media's expertise in content marketing and SEO complements our comprehensive digital marketing services, allowing us to provide clients with a holistic and data-driven approach to their online presence. Together, our teams collaborate seamlessly to deliver exceptional results, ensuring that our clients receive the highest level of service and achieve their digital marketing goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've found tremendous success with the projects we've partnered with Siege Media on. Siege consistently over-delivered on content quality and improving keyword rankings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Siege Media exemplifies outstanding project management through a meticulous approach that ensures efficiency and success. Their team demonstrates exceptional coordination and communication, fostering a collaborative environment that encourages creativity and innovation.

With a keen eye for detail and a commitment to deadlines, Siege Media's project management not only meets expectations but consistently exceeds them, resulting in the seamless execution of high-quality content and marketing campaigns.

What was your primary form of communication with Siege Media?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What sets Siege Media apart is their exceptional combination of expert content creation, data-driven SEO strategies, and unwavering commitment to client success, delivering comprehensive and results-driven digital marketing solutions that consistently outperform the competition.

Are there any areas for improvement or something Siege Media could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a SaaS company in the climate tech space. We help larger corporations to measure their emissions.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Siege Media?

We needed help with SEO and content marketing to improve the rankings of specific keywords.

SOLUTION

What was the scope of their involvement?

Siege Media provides SEO, which includes optimizing our site for those services. In addition, they write content and structure it, relying on a content calendar that they also produce.

Regarding the process, we've started with discovery calls to let them know what we're looking for and create a plan together. Consequently, they've devised a list of keywords to focus on, sorted by priority and based on our customers' challenges.

In terms of content marketing, they help us execute our ideas through their knowledge. Siege Media's team supports us in writing informational content for our products to lead potential customers to the product pages — we want people to find a blog article, read it, and turn it into a sales opportunity for us. 

What was the team composition? 

We work with 7–8 members of Siege Media's team, including Ross (Founder), a business development manager, a customer success manager, a project manager, and three writers.

How did you come to work with Siege Media?

Someone referred Siege Media to us, and we chose them because they were one of the most respected SEO agencies and seemed to have a strong team.

How much have you invested with them?

So far, we've spent $100,000–$500,000 with them.

What is the status of this engagement?

We started working together in March 2022, and the engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Siege Media’s work, we’ve noticed an increase in organic traffic to our site and the keyword rankings.

How did Siege Media perform from a project management standpoint?

Siege Media’s team has met our deadlines and stayed on budget. Regarding tools and communication, we’ve used Google Sheets, Slack, and Zoom — we have monthly meetings and weekly check-ins to review the project.

What did you find most impressive about them?

Siege Media has a lot of experience, and it shows. They have a solid process for efficiently working with customers without much back-and-forth communication.

Are there any areas they could improve?

They should do more interviewing and consult with internal experts regarding very technical subjects.

Do you have any advice for potential customers?

I recommend hiring them for SEO and content marketing.

BACKGROUND

Introduce your business and what you do there.

I’m the director of outreach for Quote, a lead generation company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Siege Media?

We hired them to make suggestions on how we could improve one of our sites.

SOLUTION

What was the scope of their involvement?

Siege Media provided us with SEO consultancy; they gave us suggestions to improve one of our site’s SEO. They also offered link building. First, we told them what we thought our website’s strengths and weaknesses were. Then, they reviewed our site to identify strengths, weaknesses, and content gaps. 

They presented us with a proposal of what we needed to do to better our site. The team worked on improving keyword positioning for a few of our pages. Once they helped us make changes to some of our target pages, they built links to those pages. 

What is the team composition?

We worked with around five people from Siege Media, including SEO specialists, marketing managers, and editors. 

How did you come to work with Siege Media?

We made some comparisons of agencies out there, and Siege Media was one of the recommended agencies we found.

How much have you invested with them?

We spent about $60,000. 

What is the status of this engagement?

We worked together from September–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Siege Media improved some pages’ keyword rankings and built an average of five links to about 10 of our pages with a domain authority (DA) score of about 35. 

How did Siege Media perform from a project management standpoint?

They were very good at project management. We communicated through video chats, phone calls, emails, and Google Sheets. 

What did you find most impressive about them?

Siege Media was very professional and knew their stuff; they were good at comparing our performance to our competitors’ performance. 

Are there any areas they could improve?

They didn’t build many links to our pages. The engagement could have been much better if they had built more and better links with higher DA scores. 

Do you have any advice for potential customers?

If link building is part of your project, I’d advise not to sign a contract with them until you’ve established the minimum number of links they’ll build for your pages, with a minimum DA score.

BACKGROUND

Please describe your company and your position there.

I'm the managing editor of a SaaS blog.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We hired Siege Media to do KOB analysis, propose topics, and then write long-form, top-of-funnel blog posts.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our head of SEO had worked with Siege Media in the past (in a different capacity) and highly recommended them for their SEO services. We trusted that recommendation!

Describe the project in detail and walk through the stages of the project.

Siege had us completely an intake form and then sent us their interpretation of our answers to be sure we were on the same page, which was incredibly helpful. They also wrote a sample introduction to a blog post to make sure they understood the tone we were going for. After a call to review, and based on all the information we gave them, they did a KOB analysis and proposed a series of topics, including all the metrics related to them.

They asked for our feedback and together, we narrowed down the topics they'd write about. Then they began writing content (normal process: outline, feedback, draft, feedback, final copy—they upload the content into our CMS as well), and continue to do KOB analyses along the way.

How many resources from the vendor's team worked with you, and what were their positions?

• CEO was present for the initial call(s)
• Account manager (heavy involvement throughout)
• Designer (heavy involvement early on; just produced content in the background once they understood our style)
• Writers (we had to shift writers part-way through because one of their in-house writers left, but they were able to give us a new team of excellent writers)
• Editor (mostly behind-the-scenes but some interaction)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• We'll project that we'll see a return on our investment within 8 months (based on conversions from their content).
• Several Siege-produced pieces were our highest-traffic articles of the year (and several of the topics they came up with but we wrote internally were also very high-traffic).

How effective was the workflow between your team and theirs?

They shoulder all the heavy lifting: keyword research, outlining, writing, and uploading; and they have a detailed Google Sheet to track progress against deadlines. They're also very open to feedback about workflow.

What did you find most impressive or unique about this company?

The content Siege Media produced is the highest quality content I've ever seen from an agency. They were on par with the best content I've received from any freelancer.

Are there any areas for improvement or something they could have done differently?

We had one writer that wasn't a fit for us, but after a few rough pieces, they heard our feedback and were more than happy to move that writer off our account; the new writers they put on our team are incredible.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Caliber Real Estate, and an co-owner in a hard money fund known as River CIty Capital.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We needed to improve our organic rankings for competitive terms around hard money loans.

SOLUTION

How did you select this vendor and what were the deciding factors?

We got a recommendation from an expert also in finance who had a good experience working with Siege Media. We had an introductory call and proposal that clearly showed Siege got to know our industry and had a plan for success.

Describe the project in detail and walk through the stages of the project.

Siege created a content strategy plan that offered blog design recommendations. This led to keyword research and a project plan that the team executed on, finding opportunities that allowed us to rank quickly. The content was also particularly high quality.

How many resources from the vendor's team worked with you, and what were their positions?

Siege had a Content Marketing Manager and Content Marketing Specialist as our main point of contacts. There are other roles on the team such as designers and Art Directors that also touched the account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our overall website traffic went up by more than double, also increasing qualified leads by a similar number YOY.

How effective was the workflow between your team and theirs?

Their communication was strong, typically touching base weekly and also corresponding through monthly reports and calls.

What did you find most impressive or unique about this company?

Their content included high quality design and development that many content teams don't offer.

Are there any areas for improvement or something they could have done differently?

We were hoping they could offer PR services but they recently stopped offering outreach work.

BACKGROUND

Please describe your company and your position there.

My company is a data platform built for sales and marketing teams that matches sales activities to CRM records, identifies members of buying committees, and identifies the touchpoints throughout the sales cycle that attribute to closed-won opportunities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

SEO strategy and content creation. Goal was to increase site traffic, rank for specific industry keywords compared to other well-known competitors, and increase leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral from our CMO at the time. The main deciding factor was how quickly they could get up to speed on our products, speak our language, and be able to produce high-quality content that we'd been previously handing in-house.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Keyword analysis, analytics reporting, drafting up content outlines, drafting up v1 of content, finalizing content, designing SEO friendly images, handing off to in-house engineer for publishing.

How many people from the vendor's team worked with you, and what were their positions?

2-3? Content manager and designer were main points of contact throughout project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I don't have the numbers in front of me but I know that we drastically increased traffic to the site, ranked higher for certain keywords that other competitors were "known for" and were getting far more people onto our blog than ever before.

Describe their project management style, including communication tools and timeliness.

Communication style was relaxed but professional. Always had up to date timelines ready, never missed an internal deadline. Leveraged Slack for day to day comms, Zooms for bi-weekly check-ins, and Trello for project management.

What did you find most impressive or unique about this company?

Ability to take feedback and iterate quickly. Especially once the project was really humming along. The edits that were required from my team became fewer and fewer as the Siege team quickly became SMEs on our topics.

Are there any areas for improvement or something they could have done differently?

Not that I can think of

BACKGROUND

Please describe your company and your position there.

I'm a Vice President of one of the largest media companies in the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We hired Siege Media for their content marketing expertise and execution capabilities for high end content for several of our startup and mid-range brands, including Interest.com, TheSimpleDollar.com and several others.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Siege for their expertise, reputation, and for driving strong SEO results for one of our smaller businesses the year prior.

Describe the project in detail and walk through the stages of the project.

They started by assigning an Account Executive and meeting with us several times with multiple people from each company present, to dive into our brand status, competitive sets, SEO targets, and audience growth targets. After the discovery rounds we met routinely (1-2x per month depending on the brand) to deep dive into the editorial calendar, QC, and review of performance in growing traffic and links. Their close involvement helped to pivot strategy from time to time when ideas didn't pan out, or where they spotted fresh opportunities.

How many resources from the vendor's team worked with you, and what were their positions?

They assigned an Account Executive but their Director of Strategy was very present and engaged throughout the project, as were some of their creative leads, and the founder (Ross) when applicable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Siege helped us to more than double our media share and backlink velocity, which helped to drive SEO performance and audience growth. Some of our smaller sites were in growth mode so naturally saw month over month traffic growth of over 100% most months, the larger sites closer to 10-30%.

How effective was the workflow between your team and theirs?

I would say it was quite effective; Siege were really flexible overall and handled a lot of self-reporting, adapting to our google sheets, metrics, and ways of dashboarding progress.

What did you find most impressive or unique about this company?

Quality and breadth of experience. They have a broad, current perspective of content marketing. Media companies are matched with strong creativity.

Are there any areas for improvement or something they could have done differently?

Even faster testing and innovating with new concepts in some of our competitive but dull content categories (like mortgages or credit cards), where it can be incredibly hard to see success vs more naturally interesting topics.

BACKGROUND

Please describe your company and your position there.

I worked for NortonLifeLock and led our SEO efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We wanted to boost our content marketing efforts, and earn backlinks to enhance the SEO value of our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had worked with Siege Media in the past when I was at Shutterfly. I was always super impressed by the quality of their work and their constant willingness to go above and beyond to ensure we were achieving our objectives. Based on their strong reputation and great interaction we had in the past, it was an easy decision to work with Siege Media again.

Describe the project in detail and walk through the stages of the project.

Siege Media helped us to really dive into where our opportunities were with content marketing. They did thorough research into the competition and also did outstanding analysis into specific audiences that we should try and target. They would propose a list of topics that they would develop content for and it was all backed up by their in-depth research and opportunity sizing.

Once we aligned on a list of topics that we would pursue, they would develop the content and then share it with us for approval. We had many internal stakeholders and many layers of approval to go through and Siege was always very fast in making those changes. Once we obtained approval from all stakeholders, Siege would deliver the finalized assets and we would publish them on our site.

Additionally, they conducted outreach for each piece of content and we saw great traction in terms of how many sites were willing to link back to us. They would also monitor the performance of each piece of content and would also utilize that information to inform future pieces of content that they would develop for us.

How many resources from the vendor's team worked with you, and what were their positions?

We typically had 2 people working directly with us at all times but others would get looped in as well depending on the topic or agenda we needed to discuss. They were typically content marketing managers or specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Siege Media would always surpass expectations with the quality of their work and the results that they generated. They helped us to consistently create content that would rank highly in Google search results. They even helped us to optimize a article that achieved #1 rankings for a highly competitive and high volume search term. That article actually ended up being one of the top traffic contributors to our website. The results they would achieve were always consistently stellar.

How effective was the workflow between your team and theirs?

The workflow was extremely productive and streamlined. They adjusted their workflow to ensure they were supporting us as best as possible. As previously mentioned, we had many layers of approvals and stakeholders to go through internally and Siege Media was always accommodating and supportive every step of the way.

What did you find most impressive or unique about this company?

There are many things about Siege Media that are impressive. They use a very data-driven approach to decision making. All of their work is backed up by data. Additionally, they went above and beyond to ensure that they were delivering the best quality of work. They don't cut corners and they do things right and the results certainly show.

They're also just really great people to work with. Everyone from the founder Ross to content marketing folks to designers and developers, the entire organization is filled with great people who are just a pleasure to work with.

Are there any areas for improvement or something they could have done differently?

No. =)

BACKGROUND

Please describe your company and your position there.

Founder & CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

Siege reviewed our business and helped us look at potential SEO strategies to be part of our sales plan and / or sales development process.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was introduced to the company through a group I am involved with. I have spoken to lots of folks doing SEO through the years and was impressed with the background and knowledge of the team.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The team reviewed our current website, understood our business plan and our goals. They then made suggestions on areas of opportunity, areas that aren't worth focusing on and things we might consider for the future as we grow and scale.

How many people from the vendor's team worked with you, and what were their positions?

I worked with one of the most senior team members. We are a new company working on determining our sales and marketing strategies.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As a result of the project we have decided that SEO will not be one of our major areas of sales and marketing spend. I appreciate the candor and honesty the team provided in helping us determine where best to deploy our resources for sales growth.

Describe their project management style, including communication tools and timeliness.

They did a good job of teaching, helping me understand, showing how things work and don't work.

What did you find most impressive or unique about this company?

Their knowledge of SEO and link building was very strong. I impressed with the commitment and service of the team.

Are there any areas for improvement or something they could have done differently?

I probably would have liked a little more time to go over the recommendations, but in all honesty I got what need in that we need to focus on other areas of our sales and marketing strategy.