Siege Media

BACKGROUND

Please describe your company and your position there.

I was the Chief Operations Officer for an digital brand focused in the post-seconday/collegiate space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

We were an SEO-focused content-marketing organization and we worked with Siege Media and Ross on all things SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

We learned of Ross through our network.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ross / Seige Media was on a monthly retainer and he'd proactively conduct SEO audits, run backlink profile analysis, competitor research, product/content/site recommendations.

How many people from the vendor's team worked with you, and what were their positions?

We worked mainly with Ross.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our sites and site layout/architecture were improved, measured by ux metrics, page load performance and also improved keyword rankings.

Describe their project management style, including communication tools and timeliness.

We mainly communicated through email back then. Ross is very responsive and clear in his communication.

What did you find most impressive or unique about this company?

They were unbiased and comprehensive in their research and recommendations.

Are there any areas for improvement or something they could have done differently?

Maybe, but I don't remember now!

BACKGROUND

Please describe your company and your position there.

I ran the marketing team at wikibuy (now capital one shopping). My duties included hiring and team management, optimizing a 9 figure performance budget, and overall product and marketing strategy as it pertained to user growth.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

We hired Siege Media to build SEO-ranking content for our site and boost domain authority. We were targeting a cost per link of under $400 from very relevant domains.

SOLUTION

How did you select this vendor and what were the deciding factors?

Siege was recommended from multiple friends in-network

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Siege created over 50 pieces of long form blog content related to digital savings and worked on link-building for that content.

How many people from the vendor's team worked with you, and what were their positions?

5. CEO, strategy lead, project managers, analysts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They drove the highest quality and lowest cost links out of any of the 5 similar vendors I worked with. Their team was incredibly professional. 10/10 would recommend

Describe their project management style, including communication tools and timeliness.

Very strong project management. Always on time. Nudged in very appropriate ways.

What did you find most impressive or unique about this company?

Ultimately, their content delivered the lowest cost but highest value backlinks that I've seen over my entire marketing career.

Are there any areas for improvement or something they could have done differently?

No. Honestly, one of the best vendors (out of 15+) I have ever worked with.

BACKGROUND

Please describe your company and your position there.

We deliver high quality education at scale, meeting learners wherever they are in their learning journey. We provide digital solutions that span a wide range of verticals and commitment levels, ranging from free courses to Doctorate degrees. My role is the Director of Content Marketing, and I primarily operate over the degree line of business with supplemental support to Bootcamps and the Open Course Marketplace. We publish and leverage content to drive organic search performance across 20-25 priority domains each year, with keyword rankings and an aggressive backlink strategy as our pillars of success.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We wanted to create content that could achieve multiple KPI's, versus publishing content solely for linkbuilding or keyword rankings. This is a process we had started independently, but wanted outside expertise to help us bring the two strategies closer together. We also wanted insight into industry best practices, outside of our scope of work at 2U.

SOLUTION

How did you select this vendor and what were the deciding factors?

• Referral from a colleague
• Experience in higher ed/ed tech was a big factor
• Flexible project costs and options

Describe the project in detail and walk through the stages of the project.

We decided on 6 deliverables, and set up a schedule over the course of about two months. The idea was that we would walk through content ideation to creation process with Siege, and at the end they would deliver us a piece of content they created in the process. The goals we asked to address were as follows:

• Understand how both competitors and companies outside of the education technology space are successfully executing content marketing strategy.
• Develop new strategies for identifying optimal topics, formats and audiences during content development that can be executed at scale, while leveraging the library of existing content.
• Understand how content marketing teams are structured and what interaction models exist between those teams and the broader companies.
• Develop new strategies for content dissemination to engage potential customers.
• Difficult Outreach Markets
• Discover innovative formats
• Develop new key performance indicators and measurements for success related to content creation.

How many resources from the vendor's team worked with you, and what were their positions?

In the end the team delivered 5-6 deliverables, each consisting of a training session/overview and a document, described below:

• Analysis of 2-3 adjacent 2U properties. Summary of content marketing competitors (both companies and editorial publication) and their strategy
• Documents and screen recordings to help explain what to look for when doing keyword research (search intent, search volume vs. clicks, KOB analysis) and content audit best practices
• We’ll collaborate with the 2U team to create a team process document
• We’ll create a document that outlines how we approach outreach and suggestions for the 2U team to implement.
• Guide on what design asset to use?
• Analysis of traffic and traffic value projections based on publishing cadence, link per post goals based on industry, link velocity analysis as compared to competitors

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This is the piece of content that Siege created for us as one of the final deliverables: https://teach.com/resources/teaching-mentor/ Currently the content piece has earned 28 backlinks and is ranking for 140 keywords. As a result from learning Siege Media's processes, we have taken steps to incorporate more strategies for keyword rankings into linkbuilding pieces to expand on how we measure success.

How effective was the workflow between your team and theirs?

Very! We would meet regularly, as deliverables were due and for status updates in between. Elsie was our project manager and she responded to emails efficiently in order to address all of our questions or concerns.

What did you find most impressive or unique about this company?

Efficiency and compatibility, we have worked with other consultants that it took much longer to receive deliverables or did not really understand the nuances of our strategy at 2U.

Are there any areas for improvement or something they could have done differently?

I think there was only one deliverable that didn't really resonate, which was around team structure. However, I could see their suggestions working in different team environments but it wasn't a fit for the way 2U operates without changing workflow for other stakeholders.

BACKGROUND

Please describe your company and your position there.

Founder of CallScaler

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

We wanted a general audit done for SEO and figure out where our biggest opportunities were for growth in this marketing channel

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommended from people we trust

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Got on a call with their founder Russ who helped us understand exactly where we were lacking in SEO and what we could do to help make our pages more friendly to users while also being ideal for Google to crawl

How many people from the vendor's team worked with you, and what were their positions?

We just worked with one person

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to re-think our design and everything looks a lot cleaner - also generally we saw ranking increase across the board for all of our target keywords

Describe their project management style, including communication tools and timeliness.

Great at managing the project and meeting deadlines

What did you find most impressive or unique about this company?

We like their overall level of knowledge in SEO and what we could do to help our site grow.

Are there any areas for improvement or something they could have done differently?

Not really

BACKGROUND

Please describe your company and your position there.

I am the manager of the SEO strategy and content marketing for a multinational cybersecurity company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We contacted Siege to improve our content and SEO strategy for the North American market. We contacted Siege to improve our content and SEO strategy for the North American market. They started to take over some of the content creation and writing for our blog in English.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had previously worked with another content agency but despite the work done, we were not happy with the results. Through an online search and a recommendation from an industry professional, we contacted Siege and were delighted with their proposal.

Describe the project in detail and walk through the stages of the project.

We were asked for comprehensive information about our company and our audience. Especially the type of content we were looking for. They made us several proposals with different action plans and costs so that we could choose the one that best suited our needs... and so we started working with them.

How many resources from the vendor's team worked with you, and what were their positions?

We work together with a Content Marketing Manager and a Content Marketing Specialist. They make the content proposals for the whole month and write and deliver the posts for our blog.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Siege our organic traffic to the blog in the US has not stopped going up. In 2021 it has grown +35% YoY.

How effective was the workflow between your team and theirs?

The workflow with Siege is very fast and effective. Both the proposals and the monthly results are taken care of down to the smallest detail. They are available to answer any questions and are very proactive in identifying and proposing opportunities for improvement.

What did you find most impressive or unique about this company?

What I find most impressive about this agency is their high-quality work and consistent professionalism.

Are there any areas for improvement or something they could have done differently?

Honestly, I couldn't say areas of improvement. We are very happy with them on all levels. Also the economic proposals for the renovation of the project have been adapted to our possibilities and needs.