Siege Media

BACKGROUND

Introduce your business and what you do there.

We are a construction rental network with headquarters in Southern California. I'm the VP of marketing. We are an asset-light company with over 8,000 locations served and 2,000 suppliers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Siege Media?

We hired them to assist with high-quality content creation. We wanted to improve our search traffic through link building. We also hoped to grow out the brand.

SOLUTION

What was the scope of their involvement?

They expanded our link building efforts and boosted our core products and ranking. We have about four core products in equipment, and they helped us rank in several associated keywords. They pruned underperforming blog posts and built a mix of link building assets and search-driven pieces.

They identified linkable content like educational content, surveys, and technology advancements to drive more traffic and better linking. We're a niche industry, so to stand out from our competitors, they also created content that included illustrations, photography, and animated content. All their contributions perform well.

What is the team composition?

I worked with a team of five, including the owner, a content marketing manager, a content marketing specialist, a graphic designer and art director, and an account manager. Everyone was in constant contact with me.

How did you come to work with Siege Media?

Our audience director found them online through an excellent recommendation from a site. We tested them for about a month, and they really impressed us. They performed well, their content was readable, and they came to us with a great strategy. I'm very glad we found them.

How much have you invested with them?

We've spent somewhere between $100,000-$250,000 over the course of our engagement.

What is the status of this engagement?

We started working together in January 2018, and the collaboration is still going strong.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They delivered significant industry links and press coverage with their content. As the search-driven content ranked and brought in more organic traffic, we saw core rental page rankings improve across the board.

How did Siege Media perform from a project management standpoint?

Their project management is great, and their communication is fantastic. They're always on point and are very collaborative. They stick to calendar plans and content road maps and are very detail-oriented. We're involved in their creative process, and they give us options to choose from. I love what they're doing.

What did you find most impressive about them?

Siege Media is all about quality. They make sure the content is readable, and they consistently recommend additional ideas outside of the scope of deliverables. The quality of work outperforms anyone else we've worked with.

Are there any areas they could improve?

I'm still working with them, and I can't think of anything major they should improve. They could provide more focused content, but nothing they've done has ever been detrimental.

Do you have any advice for potential customers?

Be very upfront about your strategy, and come to the table with as much information as you can. They can help you, but it's important to come with your business and marketing strategies at the beginning.

BACKGROUND

Introduce your business and what you do there.

I'm the senior director of inbound marketing for a cybersecurity company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Siege Media?

We had a small internal content team that was doing a decent job of generating steady results, but we wanted some additional help to grow at a faster rate. We reached out to Siege Media to see if their professional expertise could help us drastically improve our organic search traffic through content marketing and SEO. 

SOLUTION

What was the scope of their involvement?

Siege Media delivers a set number of articles per month, providing different topics and outlines they feel would perform well to choose from and then developing the content based on our choices. They provide regular SEO guidance relating to our blog and website, analyzing our performance and areas for improvement. They also redesigned our blog and helped migrate it onto a different platform (per their suggestion). 

What is the team composition? 

Katie (Content Marketing Manager, Siege Media) is our main point of contact.

How did you come to work with Siege Media?

I came across a blog post written by Ross (CEO, Siege Media) that illustrated how his team increased one of their client's organic reach by something like 1,000%. I was drawn to their formulaic approach and vast knowledge of how content performs online, which I felt could be applied to any business to produce similar results. I also shared that article with my team, and everyone was on board, so I reached out to Ross to put together a proposal.

How much have you invested with them?

Over the last two years, we've invested over $400,000.

What is the status of this engagement?

We've been working with them since around January 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to their efforts, our organic traffic has shot through the roof: organic traffic to our blog has increased 188% year over year and 1,600% in total as of this year. They've also helped increase traffic to our website, but organic traffic has been one of the highest converting traffic channels for us.

By looking into our Google Analytics, which is integrated with APIs like Clearbit to give us a more granular view of performance, we're able to see that almost all our traffic is now coming from our blog and resulting in conversions.

How did Siege Media perform from a project management standpoint?

They've been phenomenal to work with. I've worked with about four different agencies in the past and Siege Media is the most professional firm I've worked with by far. I never have to worry about anything; Katie and the team always delivers quality work on time. Everything is laid out and organized in advance, and the types of growth we see each month are predictable. The monthly reports they share with include just the right amount of detail for me to share with our CMO. In addition to their results-oriented approach, they also collaborate well with our internal content development team. 

What did you find most impressive about them?

Their expertise in content marketing and SEO sets them apart; they're incredibly rigorous and dedicated to their work. I have a great deal of confidence in their ability to deliver results that I can be proud of.

It's not just about traffic; the results they provide actually drive a lot of conversion and revenue for the company. Although we've invested a significant amount of money in their services, the ROI is probably close to ten times what we've spent. Our ability to track that has helped me continue to easily justify the premium we pay for their services. 

Are there any areas they could improve?

I struggle to think of anything. They're so good at what they do that I wish they offered more services like PPC. 

Do you have any advice for potential customers?

It will help if the company is able to provide internal, knowledgeable staff to help write content, especially if it's an industry with extremely domain-specific content. The collaborative nature of our relationship with Siege Media has been a huge factor in our success because it's hard to entirely outsource the type of content we need to produce. 

BACKGROUND

Please describe your company and your position there.

We are a portfolio of digital companies that spans several industries including financial services, healthcare, home services, and several others. I am currently a Director of SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We've been working with Siege Media for several years on dozens of content marketing initiatives. They are a go-to partner when we need high quality content to augment our internal efforts that is incredibly shareable, linkable, and fits well within our business strategy.

What were your goals for this project?

On most of our projects with Siege Media, our goal is to create quality content that can acquire topically relevant links, drive high quality traffic, and ultimately add bottom line value to our business.

SOLUTION

How did you select this vendor?

We selected Siege Media after a running several test campaigns between them and other content marketing vendors. Consistently, Siege delivered high quality content that didn't have to go through several rounds of feedback, a consistent high volume of authoritative links, and clear communication throughout the entire development process.

Describe the scope of their work in detail.

The scope of our work with Siege Media goes all the way from initial content ideation to content promotion and reporting on results. We provide them with guidelines and goals for each content asset that include the core topic, target audience, what success looks like, and several other dimensions. From there, Siege's team scoped out content ideas and briefs that we provided feedback on. From there, Siege developed the content piece and gave us regular updates on progress and the opportunity to provide feedback.

After the content is finished, Siege passes it back to our team to publish and then we are "all systems go" on promoting the content piece. Siege does all the heavy lifting here and provides clear reporting on the performance of each content campaign. After the campaign is finished, my team will typically do some supplemental outreach and promotion on our end.

What was the team composition?

Siege Media always gives us a content campaign leader that is super involved throughout the entire process and really takes the time to get to know us and our goals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the course of the last few years, Siege Media has helped us earn hundreds of links and gain a ton of high quality traffic across several of our sites.

How effective was the workflow between your team and theirs?

Siege Media is super easy to work with. We typically work over email and they are always clear and efficient with their messages and very responsive to feedback. Whenever we've suggested edits to our process or a piece of content, they've been very flexible and act in the best interest of our business strategy.

What did you find most impressive about this company?

These guys just get it. They know how to produce effective content ranks, earns links, and is directly integrated with your business and target audience. These aren't your typical "viral" assets that a lot of other agencies produce - a lot of the work we've seen from Siege has staying power on our sites and provides consistent value and traffic month after month.

Are there any areas for improvement?

The turnaround time is long, but the quality we get is worth the wait. Siege also does a good job checking in with progress updates.

BACKGROUND

Please describe your company and your position there.

Epic research helps companies acquire new customers. I am responsible for digital activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media?

We hired Siege Media for content creation, link building and SEO services.

What were your goals for this project?

The key goal was to increase organic traffic to one of our sites.

SOLUTION

How did you select this vendor?

We had spoken to 10+ content marketing agencies and were looking for an agency that could create content that not only had the ability to generate links but would be of high quality for our customers.

Describe the scope of their work in detail.

Siege media was responsible for content strategy, content creation and outreach to generate links.

What was the team composition?

We had a team lead that we met with weekly. There would be subject matter experts that would join the meeting when appropriate and the president of the firm would also participate on our calls.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Traffic grew 4X during the time we worked with them.

How effective was the workflow between your team and theirs?

Pleased with the effectiveness of the workflow. During weekly calls we would discuss progress from the previous week and make sure there was alignment for the upcoming weeks.

What did you find most impressive about this company?

Siege Media created content that had the ability to generate links and be useful to our customers.

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and position.

 I am the Head of SEO of an ecommerce company 

Describe what your company does in a single sentence.

Ecomm and Retail business that sells mattress and bedding products to improve peoples lives

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Siege Media to accomplish?

• Get more people in front of products
• Grow sales

SOLUTION

How did you find Siege Media?

linkedin

Why did you select Siege Media over others?

high quality work that drives results

How many teammates from Siege Media were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Siege Media delivers SEO services for the website, optimizing organic search rankings and driving more customers to the products through targeted content and articles tailored to key search terms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Traffic growth to website to get more people in front of products to buy

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always delivered on time. Were flexible when needed to drive maximum impact for the bussiness

What was your primary form of communication with Siege Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently delivered high-quality work and execution

Are there any areas for improvement or something Siege Media could have done differently?

None that I can think of

BACKGROUND

Please describe your company and position.

I am the CMO / Founder of Ours Wellness Inc

Describe what your company does in a single sentence.

Modern premarital counseling and couples therapy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Siege Media to accomplish?

• Improve our SEO performance
• Improve our content presence

SOLUTION

How did you find Siege Media?

Referral

Why did you select Siege Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Siege Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A comprehensive SEO and content marketing project including design, content, technical optimizations, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Multiple pieces of content ranking on the first page
• Increased organic reach
• Improved design
• High quality content

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team is incredibly organized. Truly best in class. They are efficient, proactive, and do what they say they will. 

What was your primary form of communication with Siege Media?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their combination of speed, quality, and organization. You don't have to compromise on speed, time, or money.

Are there any areas for improvement or something Siege Media could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Smith.ai

Describe what your company does in a single sentence.

Smith.ai combines live agents and AI to provide superior virtual receptionist and intake services to small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Siege Media to accomplish?

• Increase rank and qualified traffic via important keywords and content

SOLUTION

How did you find Siege Media?

• Referral

Why did you select Siege Media over others?

• Good value for cost
• Company values aligned

How many teammates from Siege Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We relied on Siege Media for keyword strategy, blog writing, infographics, and technical SEO adjustments to help us improve our organic rankings for important keywords, and ultimately, drive more qualified visitors to our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Generated more than 25,000 monthly organic sessions via blog content.
• Majority of content among 100+ pieces falls within top 10 listings.
• Drove 150+ organic conversions monthly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Siege Media team had exceptional project management skills. They were always quick to respond, communicated thoroughly, and always set clear agenda items and next steps during every meeting.

What was your primary form of communication with Siege Media?

Email or Messaging App

What did you find most impressive or unique about this company?

I admired that their team was extremely knowledgeable when it comes to SEO - in terms of content, graphics, technical SEO, web development, as well as off-page and linking. They were always a trusted resource for us.

Are there any areas for improvement or something Siege Media could have done differently?

N/A

BACKGROUND

Please describe your company and position.

 I am the CCMO of an other industry company 

Describe what your company does in a single sentence.

We are a veterinarian owned and led network of emergency and specialty hospitals for pets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Siege Media to accomplish?

• Optimize our website for SEO
• Audit and enhance our content for SEO
• Update our YouTube page for better SEO

SOLUTION

How did you find Siege Media?

Referral

Why did you select Siege Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Siege Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Comprehensive guidance related to SEO in supporting the launch of a new website and elevated content strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New website traffic returned to pre-launch status within four months of launch. Thousands of keywords are ranking higher. New checklists, outlines, and guidelines for content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always personable. Consistently on time, or ahead of schedule. Thorough and accommodating. Kind, approachable, and they know their stuff.

What was your primary form of communication with Siege Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Their professionalism and approachability. They are focused, candid, and good listeners. They served as a true partner.

Are there any areas for improvement or something Siege Media could have done differently?

Nope - they are absolutely fantastic.

BACKGROUND

Please describe your company and your position there.

Ratehub.ca is a financial services price comparison website. I am the CEO there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

We wanted consulting on technical SEO, processes and team structure.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have followed Ross and Seige Media for years, I've read many materials on his blog and have found him to be an expert in SEO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with a discovery phase and then Seige Media delivered the materials over a series of phone calls and then one final project delivery.

How many people from the vendor's team worked with you, and what were their positions?

Several on both sides.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were happy with the deliverables and excited to put them into action across our business.

Describe their project management style, including communication tools and timeliness.

Very open, honest and direct communication style.

What did you find most impressive or unique about this company?

Seige media genuinely wants to help your company. In addition to the formal project deliverables they didn't hesitate to help out in other areas that popped up along the way.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I oversaw all content on a portfolio of websites in the education vertical

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Siege Media, and what were your goals?

We used Siege for SEO and Content Marketing consulting on our portfolio of education websites

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Siege based on reputation in the SEO industry as well as SEO content being published that helped establish Ross as a thought leader

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Ross provided site audits and regular email/phone consultation on our seo strategy. He focused mostly on on-page SEO and content recommendations and we paid a monthly retainer for his time and work.

How many people from the vendor's team worked with you, and what were their positions?

At the time, we mainly worked with the owner since he was just starting out as a consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw traffic and rankings improvements where we had implemented Ross's recommendations. We were specifically competing for high-value head terms in the education space and were able to maintain/reclaim a lot of those rankings.

Describe their project management style, including communication tools and timeliness.

Ross was extremely responsive and proactive in his communications. He reviewed each of our sites on a regular basis and sent out monthly audits and updates. In addition, if he had an insight in between those updates, he send those over on an ad hoc basis. We'd also regularly email him questions and he responded very quickly.

What did you find most impressive or unique about this company?

The most unique thing was to the extent which they focused on providing value. As an SEO expert, he knows what is really going to move the needle for businesses and doesn't fill space with busy work.

Are there any areas for improvement or something they could have done differently?

No, we were very happy with the partnership