Top Branding Agencies in the United States
A great brand isn't a logo — it's the cumulative impression your company makes across every customer touchpoint, and the strategic logic that holds it together. U.S. branding agencies build that logic from the inside out: positioning, naming, visual identity, voice and messaging, brand guidelines, and the rollout systems that make a brand actually work in the market.
Whether you're launching something new, repositioning an existing business, or recovering from years of inconsistent brand expression, the right U.S. branding partner can compress what would otherwise be a year of internal arguing into a focused 10-to-16-week engagement. Clutch helps you compare top American branding agencies through verified client reviews, portfolios, and pricing data. Filter by budget, industry, and service scope, and explore related directories:
• Branding Agencies in Los Angeles
• Branding Agencies in Chicago
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Featured
What are Featured Providers?
$10,000+$300+ / hr10 - 49Serves United StatesServices provided
See all 33 projectsTaillight is a branding and marketing agency specializing in brand identity development, brand strategy, and corporate branding. They consistently receive positive feedback, with clients praising their strategic expertise, creativity, and project management. Approximately 90% of reviewers highlight their strong collaborative approach and ability to deliver results that enhance brand visibility and differentiation.
$1,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 71 projectsThe Bureau Of Small Projects is a branding agency specializing in brand identity development, logo design, and marketing messaging. Clients consistently commend their professionalism, responsiveness, and ability to align with company values, with 100% of reviewers praising their communication and project management. The agency is particularly noted for its creativity and dedication to understanding client needs, delivering exceptional brand strategies and visual identity designs.
$10,000+$200 - $300 / hr2 - 9Serves United StatesServices provided
See all 14 projectsSavage Creative is a branding agency specializing in brand strategy, visual identity design, and corporate branding. The agency consistently delivers high-quality work, with 100% positive feedback highlighting their creativity, excellent project management, and ability to meet deadlines. Approximately 80% of reviewers emphasize their proficiency in brand identity development and brand positioning.
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 49 projectsStarfish is a dynamic branding agency specializing in Brand Development, Brand Strategy, and Corporate Identity services. The company consistently receives praise for its strategic expertise and adaptability, with 100% of reviewers highlighting their exceptional responsiveness and project management skills. Clients commend Starfish for their ability to deliver impactful visual identity designs and brand positioning, fostering successful rebranding efforts across diverse industries.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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See all 16 projectsPrimer Grey is a branding agency specializing in Brand Identity Development, Corporate Branding, and Visual Identity Design. Their clients universally praise their personalized approach and creativity, with 100% of reviews reflecting satisfaction with their branding solutions. Clients highlight their ability to create unique, memorable brand identities, noting their impressive project management and responsiveness.
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$25,000+$150 - $199 / hr2 - 9Washington, DC
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See all 17 projectsNiftic Agency is a specialized branding and visual identity design firm renowned for its comprehensive brand development and strategy services. Reviews consistently highlight their strong client focus and strategic creativity, with 100% of clients praising their ability to integrate closely with company values and deliver high-quality work on time. Their expertise in brand positioning and visual identity is frequently commended, with clients noting significant improvements in brand perception and user engagement.
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Featured
What are Featured Providers?
$25,000+$150 - $199 / hr10 - 49Serves United StatesServices provided
See all 32 projectsTakt is a branding and marketing agency praised for its expertise in brand identity development, brand strategy, and visual identity design. Clients commend Takt's attention to detail and responsiveness, with 100% positive feedback highlighting the team's ability to handle complex projects efficiently. Approximately 60% of reviewers appreciated Takt's ability to align project outcomes with their unique business goals, showcasing their capability in corporate branding and brand positioning.
$25,000+$100 - $149 / hr10 - 49Serves United StatesServices provided
See all 46 projectsQream is a branding and visual identity design agency known for delivering comprehensive services such as brand development, brand strategy, and visual identity design. According to client reviews, Qream is praised for its creativity, excellent project management, and seamless communication, with 100% positive feedback highlighting their collaborative approach and ability to exceed expectations. Clients particularly appreciate their professional and unique branding solutions, noting improvements in brand recognition and client engagement.
$10,000+$150 - $199 / hr2 - 9Serves United StatesServices provided
See all 29 projectsXhilarate is a branding and corporate identity design agency with expertise in brand strategy, logo design, and visual identity development. Across diverse projects, 100% of reviews commend their innovative and professional approach, particularly lauding their ability to exceed expectations in brand development and project management. Clients frequently highlight their responsiveness and creative vision, with 90% emphasizing their effective communication and collaborative process.
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$50,000+$200 - $300 / hr10 - 49San Diego, CA
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See all 3 projectsBulldog Drummond is a branding and corporate identity agency recognized for its expertise in brand development and strategy. Clients commend their ability to redefine brand positioning and articulate core values, resulting in significant business growth, with advertising sales tripling for one client. The company’s approach is consistently described as authentic and proactive, with 100% of reviewers praising their senior-level attention and strategic insight.
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$10,000+$150 - $199 / hr2 - 9Portland, ME
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See all 18 projectsVisible Logic is a branding and marketing firm specializing in brand identity development, logo design, and corporate branding. Across their reviews, 100% of clients reported satisfaction with their services, highlighting their professional project management and personalized approach. Notably, 83% of reviews emphasized their strong communication and alignment with client needs, underscoring their expertise in brand strategy and visual identity design.
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$5,000+$150 - $199 / hr10 - 49Grand Rapids, MI
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See all 44 projectsDEKSIA is a comprehensive branding and marketing agency specializing in Brand Strategy, Corporate Identity, and Visual Identity Design. Reviews indicate a strong record of responsive and personalized project management, with 89% of clients highlighting their effective communication and strategic insights. However, 11% of feedback suggests some dissatisfaction, emphasizing challenges in meeting specific large-scale project expectations. Overall, DEKSIA is commended for creating cohesive brand identities and impactful marketing campaigns.
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$10,000+Undisclosed2 - 9Mill Valley, CA
Services provided
See all 5 projectsVespertine Agency® is a specialized brand development firm renowned for its exceptional expertise in naming architecture and corporate identity. With a 100% positive feedback rate, reviewers consistently praise their strategic creativity, collaborative approach, and proficiency in brand positioning. Many clients highlight Jason's unique ability to seamlessly integrate brand strategy with innovative name generation, enhancing corporate branding and visual identity design.
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$10,000+$150 - $199 / hr2 - 9Miami, FL
Services provided
See all 2 projectsMight And Matter is a branding and marketing firm specializing in brand identity development, brand strategy, and visual identity design. Their clients consistently praise their exceptional communication and strategic planning, with 100% of reviews highlighting their timeliness and reliability. The company excels in creating comprehensive brand platforms, making them a recommended partner for brand development and corporate branding needs.
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$10,000+$200 - $300 / hr2 - 9Berkeley, CA
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See all 6 projectsHouse of Who, Inc. is a specialized branding agency excelling in Brand Strategy, Naming, Visual Identity Design, and Corporate Branding. With overwhelmingly positive feedback from clients, 100% of reviewers commend their strategic creativity and ability to adapt to complex branding challenges. Their professionalism and capacity to translate intricate concepts into cohesive brand identities are consistently highlighted as impressive strengths.
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$25,000+$150 - $199 / hr10 - 49San Francisco, CA
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See all 6 projectsBorn & Bred. is a branding agency specializing in brand identity development, visual identity design, and corporate branding. Reviews highlight their strong project management skills, timely delivery, and deep understanding of client needs, with 100% of reviewers praising their creativity, strategic insights, and professionalism. They are particularly noted for their ability to create compelling brand strategies and cohesive identities, making them a reliable partner for diverse branding needs.
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$10,000+$200 - $300 / hr2 - 9Newport Beach, CA
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See all 9 projectsMcAdams Group is a distinguished branding agency excelling in brand strategy, corporate identity, logo design, and visual identity design. With 100% positive feedback, reviewers consistently praise their expertise in brand development and marketing. Clients appreciate their professional project management and ability to deliver impactful, market-focused branding solutions that align with business goals, often resulting in significant improvements in lead generation and brand awareness.
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$1,000+$150 - $199 / hr2 - 9Rancho Cucamonga, CA
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See all 21 projectsHueman Studio is a dynamic branding and marketing company specializing in brand identity development, corporate branding, and visual identity design. With 100% positive feedback, clients commend their exceptional project management, timely delivery, and seamless communication. Although some desire more creative diversity, Hueman Studio's ability to enhance brand awareness and create unique brand positioning consistently impresses.
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$25,000+$150 - $199 / hr2 - 9Greenwood Village, CO
Services provided
See all 22 projectsWax Creek is a distinguished branding agency specializing in brand identity development, brand strategy, and visual identity design. With an exceptional track record of delivering top-notch branding and marketing solutions, Wax Creek has received overwhelmingly positive feedback, with clients praising their responsiveness, creativity, and ability to align brands with corporate identity. Over 90% of reviewers highlighted their exceptional project management and brand development process.
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$25,000+Undisclosed10 - 49Chicago, IL
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See all 18 projectsColorJar is a branding agency specializing in brand development, corporate identity, and visual identity design. Overall, 90%-95% of the feedback on their work is positive, with clients praising their strategic talent, creative spirit, and personalized service. Notably, 100% of reviews highlight their effective project management and responsiveness to client needs, underscoring their success in brand repositioning and strategy implementation.
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$10,000+$100 - $149 / hr10 - 49Atlanta, GA
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See all 3 projectsNueWay Studios is a branding and marketing agency specializing in brand development, corporate identity, visual identity design, and strategic brand positioning. Their clients consistently report high satisfaction, with 100% of reviews highlighting their professionalism, cultural sensitivity, and commitment to client success. Clients praise NueWay Studios for their innovative brand strategies and exceptional project management, with no areas identified for improvement.
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$75,000+$200 - $300 / hr2 - 9Chicago, IL
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See all 3 projectsPLAYBOOK STUDIO is a branding agency renowned for its expertise in brand strategy, brand identity development, and corporate branding. Across reviews, clients commend the studio for its leadership, intelligence, and methodical project management, with a 100% positive feedback rate. Notably, 67% of reviewers highlight their impressive ability to assimilate diverse team opinions into a cohesive brand identity.
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$10,000+$100 - $149 / hr10 - 49Brooklyn, NY
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See all 1 projectsTuman Studio is a branding company specializing in brand identity development and corporate branding. They have received positive feedback for their unique creativity and responsive project management, achieving a distinctive brand identity for clients. A notable 100% of reviewers emphasized their creative uniqueness, and no negative feedback was reported.
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$10,000+$100 - $149 / hr2 - 9Herndon, VA
Services provided
See all 15 projectsIKM is a branding and marketing agency specializing in brand development, corporate identity, and visual identity design. The company has garnered consistently positive feedback across various projects, with approximately 100% of reviews highlighting their professionalism, creativity, and effective project management. Clients appreciate IKM's proactive communication, innovative approach, and ability to deliver high-quality results within budget and timelines.
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$10,000+Undisclosed10 - 49New York, NY
Services provided
See all 57 projectsPlus972 is a branding and marketing agency specializing in brand development, corporate identity, and visual identity design. Feedback is overwhelmingly positive, with clients appreciating their creativity, project management, and ability to meet deadlines. Approximately 90% of reviews highlight Plus972’s innovative solutions and flexibility, and multiple clients commend their ability to translate visions into impactful branding and marketing strategies.
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$5,000+Undisclosed50 - 249Miami, FL
Services provided
See all 3 projectsBrand Institute is a branding company specializing in brand name development, brand strategy, and regulatory coordination for the healthcare and biotech industries. They received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in navigating regulatory approvals and their comprehensive approach in aligning brand names with corporate objectives. Clients highlighted their robust project management, creativity, and strong leadership, emphasizing their ability to handle complex, time-sensitive projects efficiently.
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$50,000+Undisclosed2 - 9Larkspur, CA
Services provided
See all 24 projectsGood Stuff Partners is a branding and marketing agency specializing in brand development, brand strategy, and visual identity design. With an impressive reputation for delivering high-quality branding solutions, they have received overwhelmingly positive feedback, with approximately 90% of reviewers praising their collaborative approach, creativity, and adherence to budgets and deadlines. Clients frequently commend their ability to effectively capture and communicate brand identity, though some suggest improvements in client feedback incorporation.
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$25,000+$200 - $300 / hr2 - 9Laguna Beach, CA
Services provided
See all 25 projectsVenthio is a specialized branding agency known for its expertise in brand identity development, brand strategy, and corporate branding. Clients highlight their creativity, professionalism, and ability to elevate brands, with over 90% of reviews praising their brand development and visual identity design. Venthio's strategic approach results in highly professional and impactful brand positioning and messaging, making them a preferred partner for complex rebranding and marketing projects.
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$5,000+$100 - $149 / hr2 - 9New York, NY
Services provided
See all 47 projectsBionic Egg® is a branding and corporate identity development company renowned for its expertise in brand strategy, logo design, and visual identity design. Garnering nearly unanimous positive feedback, clients consistently highlight their exceptional creativity, responsiveness, and ability to deliver projects ahead of schedule. Approximately 100% of reviewers emphasize their high-quality design work and customer-centric approach, indicating their adeptness in brand positioning and development.
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$5,000+$50 - $99 / hr10 - 49Seattle, WA
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See all 2 projectsNebulous (formerly Mutant Unicorn) is a branding agency specializing in brand identity development, corporate branding, and marketing strategies. The reviews reflect a 100% positive feedback rate, highlighting their exceptional focus, creativity, and project management skills. Clients appreciate their ability to deliver unique visual identity designs and brand positioning, with many noting their storytelling prowess and commitment to understanding client needs.
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$10,000+$100 - $149 / hr10 - 49Carlsbad, CA
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See all 10 projectsDigital Ink is a branding agency specializing in brand strategy, visual identity design, and content writing. The company is praised for its responsiveness and ability to convert complex ideas into compelling narratives, with 100% of reviewers highlighting their professionalism and adaptability. While the process may be lengthy, clients appreciate their team's dedication and expertise, resulting in a distinctive brand identity.
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$10,000+$150 - $199 / hr50 - 249Atlanta, GA
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See all 11 projectsPhase 3 Marketing and Communications is a branding agency specializing in brand identity development, brand positioning, and visual identity design. Their creative approach and ability to tailor messages effectively have garnered positive feedback, with 100% of reviewers praising their branding strategy. Clients note their impressive project management and creativity, though some mention concerns about team turnover during their projects.
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UndisclosedUndisclosed10 - 49Chicago, IL
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See all 15 projectsParagraphs, LLC is a branding and corporate identity firm renowned for its comprehensive brand strategy, brand positioning, and visual identity design services. Reviewers consistently praise their creativity, flexibility, and exceptional project management skills, with 100% of feedback highlighting their responsiveness and impressive outcomes in developing brand identity and marketing materials. Clients note their ability to deliver high-quality and innovative branding solutions that meet diverse market needs.
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$10,000+$200 - $300 / hr10 - 49Brooklyn, NY
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See all 13 projectsL+R is a branding and design company known for their expertise in brand identity development and visual identity design. They have received overwhelmingly positive feedback, with around 90% of reviews highlighting their exceptional project management and innovative approach to brand strategy and corporate branding. Clients consistently praise their ability to integrate seamlessly with teams and deliver impressive, timely results across projects such as logo design and website development.
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$5,000+$150 - $199 / hr2 - 9Richmond, VA
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See all 25 projectsstoqd is a branding and web development agency that excels in creating brand identity, website design, and social media marketing solutions. Across their reviews, 100% of clients praised their professionalism, communication, and ability to align with company values. A significant 80% highlighted their responsiveness and personalized support, while many appreciated their skills in brand strategy and user-friendly design.
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$50,000+$150 - $199 / hr10 - 49Salt Lake City, UT
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See all 13 projectsmodern8 is a branding agency renowned for its comprehensive and collaborative approach to brand identity development, visual identity design, and brand strategy. The company receives overwhelmingly positive feedback, with 100% of reviewers highlighting their effective and unique brand development processes. Clients commend their attention to detail, communication, and ability to create impactful brand identities that resonate with both internal teams and customers.
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$25,000+$150 - $199 / hr10 - 49San Diego, CA
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See all 9 projectsIgnyte is a branding and marketing agency specializing in brand identity development, brand strategy, and visual identity design. Across their reviews, clients commend their professional approach and successful brand positioning, with 100% of reviewers highlighting their exceptional project management and creative expertise. Notably, their comprehensive rebranding solutions consistently result in positive stakeholder feedback and enhanced corporate identity.
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$10,000+$150 - $199 / hr10 - 49Coral Gables, FL
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See all 4 projectsPumped, Inc. is a branding and marketing company specializing in brand identity development, corporate identity, and visual identity design. The company has received overwhelmingly positive feedback, with clients praising their creativity, attention to detail, and project management. Approximately 100% of reviewers highlight their ability to exceed expectations and deliver on time, with particular commendation for their seamless communication and brand strategy expertise.
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$10,000+$150 - $199 / hr2 - 9Oak Park, IL
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See all 9 projectsFamous Victory is a branding and design agency specializing in brand identity development, logo design, and visual identity design. The firm has received overwhelmingly positive feedback, with clients praising their methodical approach and exceptional creativity, resulting in successful brand positioning. Approximately 90% of reviews highlight their strong project management skills and ability to meet deadlines effectively.
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$25,000+$150 - $199 / hr10 - 49San Diego, CA
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See all 9 projectsBig Day the Agency is a branding agency specializing in brand development, brand strategy, and visual identity design. They consistently receive positive feedback, with 100% of reviewers highlighting their creativity, attention to detail, and effective project management. Clients appreciate their nimble approach, passion, and ability to align brand identity with corporate values, resulting in substantial business growth and marketable opportunities.
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$10,000+$150 - $199 / hr2 - 9Portland, OR
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See all 15 projectsSpeak! is a branding and marketing agency specializing in brand identity development, corporate branding, and visual identity design. Consistently praised for their creativity and responsiveness, Speak! has received overwhelmingly positive feedback, with clients highlighting their methodical approach and deep understanding of both corporate identity and brand strategy. Notably, over 90% of reviewers commend Speak! for their ability to craft compelling brand repositioning and logos that align with company values.
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$25,000+$150 - $199 / hr2 - 9Coeur d'Alene, ID
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See all 12 projectsCaava Design is a branding and corporate identity firm renowned for its expertise in brand strategy, logo design, and visual identity development. Praised by 100% of reviewers, clients commend their intentionality, artistry, and ability to capture brand vision, with over 60% highlighting exceptional project management and timely delivery. Caava Design consistently delivers impactful and cohesive brand identities that resonate in competitive markets.
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$25,000+$150 - $199 / hr2 - 9Los Angeles, CA
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See all 13 projectsHerman-Scheer is a branding and marketing agency known for its comprehensive brand identity development, brand strategy, and visual identity design. They have received overwhelmingly positive feedback in client reviews, with emphasis on their creativity, attention to detail, and collaborative approach. Approximately 80% of reviews highlight their expertise in brand development and the transformative impact of their corporate identity solutions.
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$25,000+$150 - $199 / hr10 - 49Los Angeles, CA
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See all 34 projectsWANDR is a branding and product strategy company specializing in brand identity development and visual identity design. The reviews highlight their exceptional creativity, professionalism, and effective project management, with 100% positive feedback regarding their ability to translate client visions into high-quality results. Clients praise their proactive communication and dedication to delivering value, making them highly recommended for branding needs.
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$5,000+$100 - $149 / hr2 - 9Brooklyn, NY
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See all 34 projectsStan Branding is a comprehensive branding agency specializing in brand strategy, brand identity development, and visual identity design. Their services are well-regarded, as evidenced by glowing feedback from clients across various sectors, including manufacturing, HR consultancy, and e-commerce. Approximately 100% of reviewers commend their timely delivery, exceptional design quality, and personalized, research-driven approach. Clients consistently highlight their impressive commitment to understanding brand messaging and providing tailored branding solutions.
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$100,000+$200 - $300 / hr50 - 249New York, NY
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See all 2 projectsZerotrillion is a distinguished branding and marketing agency renowned for its comprehensive brand identity development and brand strategy services. With a remarkable 100% positive feedback rate, clients commend Zerotrillion's creativity and ability to communicate complex concepts effectively. Around 20% of reviewers specifically highlight Zerotrillion's innovative approach to brand positioning and visual identity design, making it a preferred choice for corporate branding projects.
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$25,000+$200 - $300 / hr2 - 9Brooklyn, NY
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See all 7 projectsSUVA Inc is a branding and marketing agency specializing in brand identity development, visual identity design, and brand strategy. The company has received overwhelmingly positive feedback, with clients praising their creative and thoughtful approach, 100% satisfaction with project management, and strategic brand development expertise. Over 80% of reviewers emphasize SUVA’s personalized service and high-quality deliverables, highlighting their ability to exceed expectations and facilitate brand positioning.
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$5,000+$150 - $199 / hr10 - 49Tucson, AZ
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See all 3 projectsBRINK is a branding and marketing company known for its strong alignment with client values and exceptional project execution. With a focus on brand awareness, BRINK's efforts in brand campaigns and commercials have led to significant member growth and increased website traffic. Clients appreciate their unique approach, with 100% of reviewers highlighting their flexibility and distinct value.
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$10,000+Undisclosed10 - 49Santa Monica, CA
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See all 8 projectsNoble Digital is a marketing strategy and brand development agency renowned for its ability to systematize creativity and provide exceptional branding solutions, including brand identity development and brand strategy. Feedback highlights their timely project delivery, with 100% of reviews noting their impressive quality and strategic insight, while 67% mention their unique ability to transform data into compelling creative outputs.
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$25,000+$100 - $149 / hr10 - 49San Francisco, CA
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See all 20 projectsWunderdogs is a branding and marketing agency specializing in brand identity development, corporate branding, visual identity design, and website creation. Their reviews highlight a 100% positive response rate, with clients praising their expert guidance, timely delivery, and dedication to client needs. Approximately 80% of reviewers emphasize their alignment with client values and the great culture fit they provide.
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$50,000+Undisclosed10 - 49Detroit, MI
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See all 7 projectsSkidmore Studio is a leading branding agency specializing in brand identity development, brand strategy, and visual identity design. Clients consistently praise their unmatched creativity and strategic insights, with 100% positive feedback highlighting their ability to transform ideas into impactful, cohesive brand experiences. Their expertise in corporate branding and logo design seamlessly adapts to a client’s evolving needs, ensuring fresh, engaging, and sustainable brand positioning.
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$50,000+$200 - $300 / hr10 - 49San Francisco, CA
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See all 10 projectsNoise 13 is a branding agency renowned for its expertise in brand identity development, brand strategy, and visual identity design. The company receives consistently positive feedback, with approximately 90% of reviews praising its alignment with client values, exceptional project management, and creative vision. Clients frequently commend Noise 13's dedication to understanding their brand's unique needs, resulting in impactful and memorable brand identities.
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$100,000+Undisclosed10 - 49San Francisco, CA
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See all 6 projectsCutwater is a branding and marketing agency known for its strategic brand development and cohesive brand identity work. The firm is highly regarded, with 100% of reviewers expressing positive feedback on their creativity and strategic approach in projects across diverse industries. Clients appreciate their nimble team, strategic storytelling, and effective brand positioning, making Cutwater a preferred choice for comprehensive brand strategy and visual identity design.
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$25,000+$150 - $199 / hr10 - 49Nashville, TN
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See all 16 projectsPyxl is a branding and marketing agency that specializes in brand strategy and visual identity design. They have received positive feedback for their comprehensive approach, effectively integrating customer personas and strategic insights into brand development. Clients appreciate their proactive project management and ability to deliver results, with over 90% of feedback highlighting their capacity to enhance brand identity and drive user engagement.
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$5,000+$100 - $149 / hr10 - 49San Francisco, CA
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See all 5 projectsGumas is a branding and marketing agency renowned for its expertise in brand identity development and brand strategy. Clients appreciate their ability to engage stakeholders and effectively manage projects, with one reviewer rating them a perfect 10 for project management. While overall feedback is positive, a small concern was noted regarding trademark research.
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$5,000+$100 - $149 / hr10 - 49San Jose, CA
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See all 4 projectsDesign in Mind is a branding and visual identity design company specializing in corporate branding, brand identity development, and logo design. The company receives overwhelmingly positive feedback, with clients praising its quality service, creativity, and effective project management. Approximately 100% of reviews highlight their ability to deliver projects on time and align with client values, showcasing their commitment to brand strategy and development.
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$50,000+$200 - $300 / hr2 - 9Philadelphia, PA
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See all 9 projectsDefy is a creative agency specializing in Brand Strategy, Logo Design, and Corporate Branding. With 100% positive feedback, clients consistently praise Defy's ability to align with company values, enhance brand identity, and deliver outstanding results through innovative brand strategies and visual identity design. Their impressive project management and responsiveness make them a trusted partner in brand development.
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List of the Top 15 United States Branding Companies
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$10,000+$300+ / hr10 - 49Oakland, CA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
85% Branding15% Other -
$75,000+$200 - $300 / hr10 - 49Atlanta, GA
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
39.4/40.019.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$25,000+$300+ / hr2 - 9New York, NY
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
90% Branding10% Other -
$50,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39.3/40.019.6/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49New Gloucester, ME
Ability to deliver
38.9/40.019.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$300+ / hr10 - 49Littleton, CO
Ability to deliver
38.9/40.020/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
85% Branding15% Other -
$10,000+$100 - $149 / hr50 - 249New York, NY
Ability to deliver
38.6/40.018.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Branding40% Other -
$10,000+$150 - $199 / hr10 - 49Annapolis, MD
Ability to deliver
38.5/40.019.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr10 - 49New York, NY
Ability to deliver
37.9/40.018.6/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$10,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
37.7/40.018.4/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
38.5/40.019/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
55% Branding45% Other -
$25,000+$200 - $300 / hr2 - 9New York City, NY
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
100% Branding -
$25,000+$150 - $199 / hr2 - 9Oakland, CA
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr2 - 9Scottsdale, AZ
Ability to deliver
37.5/40.018.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$150 - $199 / hr50 - 249Portland, OR
Ability to deliver
37.5/40.020/20 Reviews10/10 Clients & Experience7.5/10 Market PresenceService focus
55% Branding45% Other -
$10,000+$150 - $199 / hr2 - 9Denver, CO
Ability to deliver
37.2/40.017.6/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
70% Branding30% Other -
$25,000+$200 - $300 / hr2 - 9Pacifica, CA
Ability to deliver
36.7/40.017.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49San Diego, CA
Ability to deliver
36.5/40.017.2/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
70% Branding30% Other -
$10,000+$200 - $300 / hr2 - 9Brevard, NC
Ability to deliver
36.5/40.016.8/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
100% Branding -
UndisclosedUndisclosed2 - 9Sausalito, CA
Ability to deliver
36.4/40.016.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$10,000+Undisclosed2 - 9Berkeley, CA
Ability to deliver
36.2/40.016.4/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
100% Branding -
$75,000+$150 - $199 / hr10 - 49Milwaukee, WI
Ability to deliver
36.1/40.016.8/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49Pasadena, CA
Ability to deliver
36/40.017/20 Reviews10/10 Clients & Experience9/10 Market PresenceService focus
80% Branding20% Other -
$25,000+$150 - $199 / hr10 - 49Dallas, TX
Ability to deliver
35.9/40.017/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$200 - $300 / hr10 - 49Seattle, WA
Ability to deliver
35.7/40.019.6/20 Reviews10/10 Clients & Experience6.1/10 Market PresenceService focus
75% Branding25% Other -
$25,000+$150 - $199 / hr10 - 49Chicago, IL
Ability to deliver
35.7/40.016.8/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
60% Branding40% Other -
$25,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
35.6/40.016.4/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Branding40% Other -
$75,000+$200 - $300 / hr10 - 49Houston, TX
Ability to deliver
35.6/40.017.2/20 Reviews10/10 Clients & Experience8.4/10 Market PresenceService focus
60% Branding40% Other
U.S. Branding FAQs
Timelines vary as each brand has its unique needs and goals. Based on data we’ve gathered, the ballpark goes:
- Logo refresh or visual identity tune-up: 4–8 weeks
- New brand identity for an existing company: 10–16 weeks
- Full strategy-through-identity for a new launch: 14–24 weeks
- Enterprise rebrand with rollout: 6–18 months
The biggest schedule risk is internal — branding requires decisions from senior stakeholders, and indecision at the top kills timelines. Before you hire, identify your decision-maker(s) and confirm they have the bandwidth to engage in working sessions.
A full-scope branding engagement typically covers some combination of:
- Brand strategy — positioning, audience definition, brand architecture, competitive differentiation
- Verbal identity — naming, taglines, voice and tone, key messaging, brand narrative
- Visual identity — logo, color palette, typography, photography direction, illustration style, brand guidelines
- Brand expression — how the brand shows up across web, environment, social, and advertising
- Implementation and governance — rollout planning, asset libraries, and ongoing brand stewardship
Some firms specialize in strategy only; others go strategy-through-design; a smaller set handles full implementation across digital and physical touchpoints. Match the firm's scope to what you actually need — paying a strategy-heavy firm to do production design (or vice versa) wastes money.
Branding pricing has a wide variance because "branding" means very different things at different scopes. Based on Clutch pricing data, clients can expect:
- Logo and identity package only: typically $5,000 – $25,000
- Full visual identity: $15,000 – $75,000
- Strategy-led brand engagement: $50,000 – $250,000
- Comprehensive brand transformation: $250,000 – $1M+
Project length usually runs 8 – 20 weeks for strategy-and-identity work. Smaller boutique firms tend to price lower but hold a tighter scope; larger agencies cost more but bring depth across discipline.
Look at three things — portfolio relevance, the case for why the work succeeded, and chemistry with the team you'd actually work with:
- Portfolio relevance means the firm has shipped work for companies at your stage and in adjacent industries — not just "brands you've heard of." -The case for why the work succeeded means the firm can articulate the strategic logic behind its past work, not just show pretty deliverables.
- Chemistry matters because branding work is iterative and opinionated; you'll be in working sessions for weeks, and friction with the lead strategist or creative director compounds.
Also ask: who's the day-to-day team, what's their process for handling stakeholder disagreement, and what does brand governance look like after delivery?
- No strategy phase. A firm that wants to start with logo concepts before understanding your business is selling design as decoration.
- Portfolio that all looks the same. Either the firm has a strong stylistic preference (which may or may not fit you), or they don't actually customize. Either way, ask.
- Vague or non-existent guidelines deliverable. Without proper brand guidelines, the brand decays the moment the engagement ends.
- No examples of brands they've shipped that are still in the market. A portfolio of unaired pitches is a warning sign.
- Reluctance to talk about projects that didn't work. Senior brand strategists have lost pitches and watched clients reverse course. A firm that pretends otherwise is editing too hard.
Don’t settle for less when it comes to nurturing your brand. If you spot any of these red flags, just take that as a sign and continue your search.