What evidence can you share that demonstrates the impact of the engagement?
We were measuring several metrics, including participation of our board members, deans, faculty, staff, and alumni through event registration. There was a marked increase in donors and dollars, as well as engagement with social media and merchandise sales. In fact, in the one year of our collaboration with BRIGADE, we increased key constituency engagement by tenfold.
Further, feedback across the board was extremely positive. We got no pushback from any of the key stakeholders in the homecoming project, which was a wonderful surprise as we knew there was some skepticism about whether we needed a theme. Readers of the magazine were also pleased with the team’s contribution.
BRIGADES’s work did what we set out to accomplish: it brought everyone together with a unified voice.
How did BRIGADE perform from a project management standpoint?
They’re a very deadline-driven team, which made them invaluable partners. Also, working with one point of contact made the whole project very easy, seamless, and organized. BRIGADE was very collaborative, communicative, and responsive — on par with larger, well-known agencies across major cities. They exceeded our expectations.
What did you find most impressive about them?
Though they are results-driven, they’re not just doers. They’re great listeners, and they address the business issue well. BRIGADE is kind of like a secret weapon. For me, their unique selling proposition is that there was never any learning curve. They jumped into the project as adaptive and nimble partners, filling in wherever we had gaps. Aside from making us look great, that’s what made them so invaluable.
Are there any areas they could improve?
I can’t think of anything. They were proactive, multi-disciplinary problem solvers. If anything, they could tout their own agency more — though I don’t want them to get too busy.
Do you have any advice for potential customers?
I’ve recommended them to several of my peers, because BRIGADE really takes the worries off your shoulders. They’re what I would look for from any team.