What evidence can you share that demonstrates the impact of the engagement?
From beginning to end, I was very pleased with a few things. First, they provided great customer service. I felt really valued and cared for. I never felt like the attention wasn’t on me as the client.
Second, I’m new to this space and am not familiar with brand or art direction, but they never made me feel dumb or incompetent. Instead, they made me feel like part of the conversation.
Third, the quality of their work was great, from the first round of presentations through our reviews and iterations. I can’t imagine having another logo for my company. They were a super responsive team that did high-quality work.
How did BLVR perform from a project management standpoint?
They were really great about scheduling and managing deadlines. Once I gave the green light to dive into the project, they provided a full timeline map from start to finish. We stayed very close to that timeline and didn’t deviate except when I requested to. They met their deadlines, especially early on, before we really got into revisions and reviews. We were really dialed in.
We mostly communicated through email. Early on, we had some phone calls and text messages, but toward the middle of the project, we corresponded through email and zoom. If I wanted to hop on a Zoom call with the account manager at any point, she always made time to talk through a question or issue. I don’t remember a moment when a meeting I requested got pushed to the next day, which is something that really stood out to me.
What did you find most impressive about them?
My initial scope of work didn’t include market research. Once I got a clearer idea of what I was looking for, and they also understood a bit better, they included some basic market research in the initial scope. They didn’t request additional funds or open up a different scope, so that customer service was very generous.
Additionally, their design team was top-notch. All three of the presentations and proposals I got were creative and unique, and they met what I was looking for. The communication was also really good, whether I was working with the account manager or the COO. I never felt like I couldn’t reach out at any point and have a conversation. Their responsiveness was very quick.
Are there any areas they could improve?
I don’t have a great reference point to compare this experience to. I’d say that I reached an outcome that I was very pleased with. For the first go-around for me, I was really pleased. If anything, I learned what to ask for in the future because I now understand the process.
Any advice for potential customers?
You’re in really good hands. They will walk you through each step of the process. I can’t speak enough to their communication and customer service. With any company, just have a linear design for what you want. Make sure that you come into the project educated on what a brand team does, what art direction is, and the different types of iterations, such as whether you’re going to take a linear or waterfall approach. Knowing, clarifying, and communicating your expectations helps them.
A challenge we had was on me; I was learning as I went along. They were very adaptive to me. While we didn’t deviate too far from our timelines, my learning took a few extra days here and there.