BLVR

brand.

Insight

Consumer research identified that our target audience treated eating as a form of self respect. It reflected how they saw themselves and their world. A clean, organic, microbiome friendly diet gave their body the fuel to be the best they could be physically, mentally, and spiritually.

Solution

Our solution was to drive value at every level of the business. We shifted our business model from a store slinging juice to a wellness company that offered a holistic range of services from juice, to food and nutritional coaching. An emphasis was placed on subscription-based memberships to drive long-term loyalty. Next, we built a brand strategy around being purpose-led. This territory elevated us above a category obsessed with ingredients and mass production. To compliment this, we created an emotional brand story around self actualization—OH helps you be the best you can possibly be thanks to uncompromising quality. Finally, we created a new brand identity and art direction along with product and lifestyle photography that elevated the brand with more premium elements.

versus competitors.

Insight 

Fins are a highly functional part of surfing. Done well, a fin becomes the driver of your board, a precursor for performance, and an indispensable part of the thrill that is surfing.

Solution

We built a new brand story that coupled the heady emotions of surfing with the engineering prowess of the Futures fins. By layering in emotion and authenticity, we were able to position Futures firmly at the crosshairs of technology and stoke. Next, we worked with the client to create and communicate a ride number system. This disruptive technology story made us stand apart in the category and delivered a simple way for audiences to connect with Futures’ ground-breaking technology. Finally, we worked to modernize the brand so it had a fresh appearance that matched the new generation technology

being introduced.

Results 

50X increase in online revenue | 55% increase in conversion rate | 10% increase in average order value 

Quote

“BLVR developed the Futures website and online shopping channel and provided great insight to drive our marketing efforts. We found the BLVR team to be pleasant to work with, competent, and focused on delivering projects on time. The most recent success of the BLVR team involved a cyber monday campaign which resulted in a 50X increase in online revenues for the day. We’re happy to have BLVR on our team.”

Alex Marinescu / Managing Director, Futures Fins

drop.

Insight

Tony had a strong digital network through social media and his various network relationships. This needed to leveraged to turn his fanbase into supporters of his new endeavor. 

Solution

Together with Tony Robbins marketing team, BLVR created a new website that provided users with content teasers from the book, third-party endorsements and a seamless way to purchase.  A social media shareables page was created to allow users to share Unshakeable quotes with their network via pre-written and designed Facebook and Twitter posts. We created a series of compelling graphics – incorporating brand assets and aspirational imagery – paired with poignant book quotes and links to exclusive content. Tony utilized these graphics on his personal social media accounts, resulting in a high volume of social engagement, site traffic, product equity and recognition, and sales conversions.

to us with an additional requirement—he wanted to allow his customers to customize every inch of their bag, from their zipper tag to the fabric of each panel.

Insight:

We knew that we needed to create a seamless solution that was easy to use, quick, and would ultimately drive conversions. Ultimately, users had to be in control of creating the product of their dreams.

Solution

The BLVR team began by reviewing the current product customizers in the market and speaking to existing Vessel customers. We identified that the user felt hamstrung by glitching technology, slow lag times, and an overwhelming amount of steps and options. To combat this we created user cases to test the simplest flow to manage the complex level of customization options. We kept refining until we completed the user flow through six simple customization options. To emphasize user simplicity, we selected basic language that even a 10 year old could understand—customizable panels were labeled left, right, top, bottom, zip, etc. Once the team moved into wireframes and prototyping, we knew we needed a smart solution to visualize the bag customization. Our users were mobile-loving millennials. They needed to be able to see their customization happening right before their eyes. So we created panels for up-close visuals that would alter and shift as the user chose his or her color and fabric combinations.

audience, and provide new financial revenue streams.

Insight

In depth data analysis and qualitative focus groups confirmed that Bethany’s core audience was at a crossroads. She was making the transition from teenager to adult. Life was busy, fulfilling but stressful. She was afraid of not living out who she was created to be.

Solution

We began by developing Bethany’s brand belief. We created a strategy that positioned Bethany as a modern day role model for how to live an unstoppable life. Using faith as her compass, she could show you how to live a joy-filled life and dominate any obstacle that comes your way. From there, we built a business model of high quality content, a premium website experience, and a range of new products and services that could monetize her belief. Finally, we modernized her brand identity to talk to a new generation of savvy millennials and created a mobile first digital experience that drove engagement and conversions.

Results: 

450%  increase in website traffic | 10 x increase in social shares

“In early 2018, we formed a partnership with BLVR to re-imagine the Bethany Hamilton

brand. This has been a wide ranging effort that has included everything from brand strategy,

to defining our hero (i.e., customer), to figuring out our voice, to maturing the brand visuals.

We continue to work with their talented team and hope to do so for years to come.”

—Deyl Kearin / CEO, Bethany Hamilton/Soul Surfer

fact, today’s drinker has been trained to shun mainstream beverages for more authentic flavors and exceptional experiences.

Solution

We built a brand with authentic meaning baked in. We made our customer the hero and celebrated the fact that they deserved the best. From that moment, the new brand name “Finest Made” was born. Next, we built a brand story around chef and Brewmaster Rey Knight, focusing on the culinary soul he brews into every drop of Finest Made. Taking cues from the artisan food and craft beer industry, BLVR developed a new identity that smashed through the crowded beer space. Minimalistic type, a premium star lockup, a clean color palette, and an updated product-naming system elevated the newly christened brand and denoted an excellent beer worth a special journey.

nondescript white boxes of product, cold efficacy claims, and medical diagrams were the norm. But we realized to our hero, this wasn’t just a functional or rational issue. This was a deeply personal and emotional challenge that made them feel like less of a woman at their very core. It was our role to bring hope so our hero could feel whole again. 

Outcome 

We began by evolving the brand architecture and business model. Vaginimus.com remained as a educational ‘wikipedia’ resource that delivered strong SEO and funneled users into purchasing funnels. This was complemented with a new millennial-focused eCommerce offering called “Hope & Her’ that delivered new holistic treatment plans. A brand strategy was created by using emotion as a disruption tool. We weren’t just selling dilators and treatment plans, we were selling hope. Hope for healing. Hope to feel whole and confident again. Hope for a new day. This was coupled a positive tone of voice and modern graphics that stood apart from the category. When it came to packaging the aim was to take away the shame associated with receiving product in an unmarked boxed. Our hero was down, not out. So we created a packaging suite that was experiential, informative and uplifting.

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Insight

We knew from research that we an intensely loyal generation of guests but the neighborhood mix was changing, with new families that had low awareness of Lolita’s.

Solution

We started by honoring Lolita’s Restaurants’ legacy of cuisine, culture, and community, letting it serve as our North Star for brand rejuvenation. BLVR stayed true to Dolores “Lolita” Farfan’s signature and the multigenerational, family-owned history of the restaurant chain, but we added a modern twist. We updated the logo type from green to black, with softer, classic italicized lines—a design mechanism to infer forward movement. Even further, we used a heavier-weight typeface to convey boldness and strength in both the community and the industry. Working with Paula Watts and Sam Wells we created a high-quality, mouth-watering photographic approach—highlighting the fresh ingredients, food-preparation process, and overall lifestyle and atmosphere.

were low and they were unsure where to go next. 

Insight

After digging deep into the brand it was clear that the San Elijo Lagoon Conservancy wasn’t just a conservation nonprofit. They were a people-focused, experience-led nature organization too. 

Solution

Taking cues from ‘Conservation 3.0’ a new mission was created: to drive all people to have a passion for nature. The audience set was expanded from affluent local users to welcome all San Diegans and beyond, regardless of age, location or wealth. This inclusive mentality inspired the new name, “Nature Collective”, which reflected that together we use, enjoy, protect and promote nature. A fresh brand identity and art direction were created taking cues from the Nature Collective’s core belief to connect, experience and protect nature. A simplified emblem along with modern retro typography and design cues gave the brand a distinct look that stands apart from the pack.

in communities and spaces that bring together the things they care about. 

Solution 

We began with the goal to ingrain Liberty Station into the hearts and minds of San Diegans. To do this we created a brand story which positioned Liberty Station as San Diego’s town square—a hub that transformed a large city into a village, a place where people can collect memories and enjoy their community. We matched this with a lifestyle approach that could be compared with creative magazines, websites and popular social media that our audience was already consuming. Creative, emotive visuals were featured throughout the site to shine a light on the eateries, shops and art and health studios that make Liberty Station amazing.

the church came to BLVR with a goal to engage more of the Keller population with the gospel’s message of hope and redemption. 

Insight

Their organization is built on the mission to help bring life by leading people to the life-giver Himself, Jesus Christ. 

Solution

At BLVR, we believe the brand story and design should build on each other. So we took our starting point from Dunham+Company’s “Live It Unlocked” brand positioning. From there we created a modern, sophisticated Keystone wordmark that used a broken "O" to symbolize breaking chains and living unlocked. This visual mnemonic became a powerful branding device utilized throughout the art direction across the entire customer journey - from signage, brand materials, gospel teachings, merchandise, and much more.

was not living up to its full potential.

Insight

Audience segmentation revealed millennial mom’s were fighting every day for their daughters to be full of worth but they lacked a framework or any kind of training on how to do that. In effect they were ‘winging it’ and that created a tension that made this audience question if they were being the best mom they could be.

Solution

We began with the goal to create a belief-led, mom-powered movement that could lift our daughters up and show them their true worth. We created a new name for our company - Truth Becomes Her - which showed the physical and emotional process of moms guiding their daughters to walk in truth. Around this, we built a modern brand identity and art direction that built on our story with a 3 fold analogy demonstrating the relationship between mom, her daughter and Christ. We developed a new business model with the Client that expanded their product stream to include education, training and experiential products that lived and breathed the new brand story. 

Quote

“As a company, they truly care and put their heart into everything.  From the initial discovery meetings to the extensive research they did, the BLVR team worked diligently to prepare and execute the new brand design and all aspects of the creative. They had an excellent gauge of our business at all times, and the rebrand was a total success. 

—Brent Weidemann / CEO, Co-Founder 

instore’ approach wasn’t going to cut it during the biggest selling period of the year. Users needed an easy and fast path to purchase directly from Futures.

Solution

BLVR optimized the digital path to purchase to allow users to take more control of their shopping experience. Reimagined navigation, product filtering and categories allowed the user to get directly to the fins they needed, while limited time sales messaging drove the urgency to buy now. Product pages were updated to tell a deeper product and education story while the cart and checkout pages were simplified to allow for a speedier check out. But it didn’t end there - we created marketing campaigns, cart abandonment email tracks and tiered promotion stories to drive sales from Black Friday all the way through to Cyber Monday.

Results

50X increase in online revenue | 55% increase in conversion rate | 10% increase in average order value 

Insight

From user research and analytical data, we identified that the user had a dated perception of the brand and its product offerings. In addition, they felt the brand did not understand their needs. 

Solution

We began by creating an enterprise UX approach that showcased a scalable ecosystem of products at an enterprise, business line, and individual product level. We designed user journeys through four key heavy buildings material industry personas which were used in the main navigation, page structure, and homepage selection panel. Customized messaging, white papers, lead generation offers, and calls to action completed the user centric journey. We didn’t want to clog the digital experience down with complex dry language and technical jargon. We created bite-sized snackable content blocks that gave simple and impactful information in an engaging human way. This was accompanied with modern design language like white space, human focused imagery, and brand specific vignettes. 

for Ranium

Solution

A Differentiated Brand Story

We collaborated with the client to create a new brand story and messaging hierarchy for Ranium,  We centered this around human experience creation. By elevating the brand promise to a higher order we could add value and gravitas to the brand.

Custom Graphics Package

We wanted to reflect the global nature of Ranium’s offering so we created a custom graphics package of engaging illustrations and infographics that were rich on storytelling and strongly focussed on people.

our analytics identified that while millennials and gen X’ers were the fastest growing audience, PRI wasn’t targeting them.

Outcome

BLVR began by creating a streamlined information architecture and mobile friendly navigation that would enable a better user flow across all user groups. We reviewed our content presentation and pivoted from an old-school PDF magazine into snackable blog-style content that would would match any other editorial experience our millennial user were getting elsewhere. Then we served the use additional relevant content to deepen their user flow. Next we reimagined their trade show section to drive deeper engagement and ticket sales across the show calendar. We modernized their brand identity to provide a fresh feel and then drove that across the entire user interface.

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Insight 

Analysis and shopper experience thinking showed that the Rylee and Cru site was challenged with multiple friction points across the eCommerce journey and a dated look and feel that was bringing down the overall value of the brand.

Solution

Rylee and Cru is known for its “sophisticated minimal” aesthetic from founder Kelli Murray. Collaborating with the client, the BLVR team created a cohesive design language that mimicked the user’s offline experience. Expansive white space, clean typography, and organic elements ensured we maintained brand affinity through the line. Next we reviewed the entire eCommerce process for optimizations. Product imagery was made bigger and more varied to mimic an instore touch and feel. Buy CTAs were made more prominent while other necessary but distracting information was visually deprioritized. The cart page was dismantled in favor of a swipe-out cart that didn’t take the user away from the main shopping action. Form interactions and language were consolidated and updated. Lastly, upsell panels were introduced into the checkout to ensure moms could shop for the perfect look. 

Results

• 3x revenue lift
• Conversion rate increased by 20%
• Average order value increased by 25%
• Users increased by 187%

of the spectrum.  

Insight

An extensive competitive review showed that the category was over-crowded. Functional messaging and utilitarian branding were leaving the target audience feeling underwhelmed and cold. 

Solution

BLVR built the new LeClaire Group identity from the ground up. Our goal was to create something that was both professional & crisp for institutional customers, and approachable & genuine for mom-and-pop owners. We utilized a structured yet friendly combination of typography, colors and copy that built a modern but inviting brand that could stand out in the marketplace.

There were a multitude of competitors in the space all following the same conventions 

The team at BLVR provided us with such a great end product, but it was how they skillfully managed the entire process that impressed me the most. They did a heck of a job balancing our team's need for control and high level of detail, yet they knew when to figuratively kick us out of the room so that they could create top notch branding for us.

— GINA SCHLOSSER, DIRECTOR OF OPERATIONS