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    415-997-8482

express : impress

4.9
7 reviews

Evviva's a brand agency. We combine the power of insight with the art of identity to make people act.

We are a strategy-based agency. We're a management consultancy with huge design muscles. We're also design-thinkers who get what business is about.

With offices in San Francisco and Edinburgh, we bring together the best of the UK's warmth, wit and style with the Bay Area's Silicon Valley thinking and leading-edge technology skill.

Talk to us. We can help.

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$10,000+
 
$150 - $199 / hr
 
2 - 9
 Founded
2009
Show all +
San Francisco, CA
headquarters
  • 414 Jackson, Suite 301
    San Francisco, CA 94111
    United States
    415-997-8482
other locations

Portfolio

Key clients: 

Top-five airline.

World's leading ecommerce company.

Top-three management consultancy.

World's leading semiconductor equipment suppliers for etch, deposition, clean, inspection and metrology.

World's largest hospitality brand.

Reviews

4.9
7 reviews
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Brand Strategy for Telecommunications Company

"They brought a wide, in-depth lens to the project that other vendors couldn’t."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. - Oct. 2018
Project summary: 

Evviva Brands helped develop an internal pitch deck and vision strategy to present to a leadership board. The deck suggested ways to navigate a large-scale merger and proposed potential products for market.

The Reviewer
 
51-200 Employees
 
Palo Alto, California
Former Senior Director of Marketing, Telecommunications Company
 
Verified
The Review
Feedback summary: 

Evviva Brands overcame cultural and linguistic differences to produce an innovative, well-received strategy for the merger. They worked closely with internal stakeholders, taking the time to learn about the business and supporting the ideation process. Top leaders are now reviewing the proposal.

BACKGROUND

Introduce your business and what you do there.

I'm the former senior director of marketing for an applied R&D arm of a global telecommunications conglomerate, with a significant portion of its business revolving around managed IT services and infrastructure. Our company is a small, Palo Alto-based subsidiary out of several hundred total companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

We have been going through an internal process of redefining our strategy and product development, and articulating our message out to our stakeholders. We decided to approach an outside agency to help us strategize our pitch. We already had an idea of what we wanted to propose, but it was a matter of how to pitch it to our top leaders.

SOLUTION

What was the scope of their involvement?

Evviva Brands faced several challenges coming into the project; not only did they have to grasp the larger business operations across the holding company, but they also had to navigate distinct cultural nuances - having headquarters in Japan with teams based in Silicon-Valley.

Furthermore, they had to work directly with key stakeholders, many of whom were Japanese expats. Evviva's team immersed themselves in our company and gained a strong understanding of our culture. This allowed them to maintain an in-depth yet wide approach when developing our proposal rather than solely using our provided information.

The collaboration resulted in an internal pitch deck and vision strategy document geared toward our top leadership. The materials gave an overview of the conglomerate company while highlighting what our Silicon-Valley teams had to offer. Together, we were able to combine broad pieces of information into a story, crafting a comprehensive business strategy and vision.

What is the team composition?

We worked directly with David (CEO, Evivva Brands) and Cate (Managing Director, Evivva Brands) who led the project on their side. They both have PhDs with backgrounds in psychology and anthropology. As such, they provided a high-level perspective that we couldn’t have seen internally due to our engineering-focused teams. The depth that they brought to the discussion helped us overcome trust barriers, and their cultural sensitivity helped bridge the gap between us.

How did you come to work with Evviva Brands?

I researched several agencies on Clutch and other websites before finding a B2B matchmaker. He introduced me to three potential candidates, including Evviva Brands. From there, I interviewed a total of five agencies.

Most of the candidates gave us the same sales pitch, which didn't have the depth and strategic thinking needed for the job. The proposals also lacked a shared thought process, relying on us to provide all the information instead. We wanted a partner that could bring a wider lens to the table, make us think, and contribute from their own experience.

Evviva Brands immediately won our trust from the first interview. David proved that not only did he understand our business, but he also saw ways we could make the pitch deck fresher and more relevant.

How much have you invested with them?

They initially quoted the project at $42,000, but we ended up spending a little less than that.

What is the status of this engagement?

The whole project took about 3–4 weeks of work, from September–October 2018. In the first week, we had long kick-off sessions and discussions so that we could get to know each other. They then interviewed several internal stakeholders before creating the preliminary iterations of the pitch deck. Once they returned to their offices, we continued to have review sessions until we completed the deck.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our internal team and VP of engineering really liked the final pitch, which was my main concern. We’ve presented the deck to HQ where it was also well-received, and the overall work has set a baseline for our company's near-term strategy.

How did Evviva Brands perform from a project management standpoint?

They were highly responsive; I don’t think I ever waited for more than an hour or so to get a reply. They also met, if not outpaced, our time frame. In fact, we pushed them to deliver a week earlier than our set deadline, and they still met our needs.

What did you find most impressive about them?

They brought a wide, in-depth lens to the project that other vendors couldn’t. Most agencies are more deliverable-driven, relying on the customer to provide all the necessary information, which didn’t suit our project. In contrast, Evviva Brands acted as a partner, helping us ideate and figure out what we wanted to say. They imparted a broader perspective that we didn’t have as a technology company with limited resources.

Are there any areas they could improve?

No, not that I can think of. They were perfect for this project and met our expectations. I didn’t see any areas where they needed to improve as a company.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding for Global Semiconductor Company

“They took the time to understand our needs and delivered above expectations.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. - June 2011
Project summary: 

Evviva revamped employer branding with a recruitment campaign to better attract qualified candidates for hire. The re-branding strategy was based on ethnographic analysis and focus group research.

The Reviewer
 
1001-5000 Employees
 
San Jose, California
Director, Semiconductor Company
 
Verified
The Review
Feedback summary: 

The improved employer branding increased high-quality hires by 25% percent and decreased the onboarding process by 28 days. Their comprehensive review of office culture inspired operational improvements company-wide. The ethnographic study proved vital to understanding candidates and employees.

BACKGROUND

Introduce your business and what you do there.

I’ve since moved on from the role, but I was the Director of Internal Communications and Employer Brand for a global semiconductor company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

The main challenge was trying to boost our employer brand in India. Being a smaller company, we needed to attract high-quality candidates but would often lose out to bigger, well-known brand names. We needed to show candidates how we could help their careers. To accomplish this, we were looking to consolidate and strengthen our brand as an employer.

SOLUTION

What was the scope of their involvement?

In order to revamp our employer brand, we first had a comprehensive briefing session with them, in which we discussed what challenges to address in specific detail. They spoke with myself and several other executives to understand more about the type of person we were trying to attract to the company. Next, they conducted infield research locally and in areas where potential candidates might move for employment. Specifically, this research included focus-groups with people who matched our candidate profile. They also conducted an extensive ethnographic study.

After Evviva presented their findings, we worked together to develop a market positioning strategy. This included articulating our brand purpose as an employer and ensuring it meshed with the overall brand of the company. They also worked with us to design a recruitment toolset and campaign.

What is the team dynamic?

I worked with David [Cofounder, Evviva Brands], Cate [Managing Director. Evviva Brands], and members of their creative team.

How did you come to work with Evviva Brands?

We wanted a company that could specifically focus on employer branding as that can be significantly different from regular branding work. After researching and asking for recommendations, we found Evviva. Their ability to add ethnographic findings to the process made them stand out among other vendors.

What is the status of this engagement?

The project took place from January 2011– June 2011.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work enabled us to reduce the length of the onboarding process by 28 days. We also increased hiring from top companies by 25%. We actually got a lot of value out of the whole project because it enabled us to take a comprehensive view of everything we were doing and make improvements not just to the hiring process, but also to the office environment and experience we delivered once people were onboard. That wouldn’t have been easy to do without the thoroughness of Evviva’s approach and research.

How did Evviva Brands perform from a project management standpoint?

They were reliably clear in communicating project timelines in order to keep everything on track. Ultimately, they delivered the project within the timeframe required.

What did you find most impressive about them?

Their expertise is remarkable. The ethnographic study helped us really understand the life of an interview candidate and of an employee of our company. It added another dimension to the work and one that proved extremely valuable to us as we progressed through the project.

Although they definitely have their own processes, they were also able to understand certain ways we needed to operate in order to get the project accepted, funded, and approved in-house. Other vendors can be rigid in their procedures and offer minimal negotiations to better accommodate clients. This was not our experience with Evviva. They operate like true partners and are easy to work with.

Are there any areas they could improve?

I cannot think of any because my experience was extremely positive. They’re super professional, creative, and produce great work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They effectively managed the project and me as a client.
  • 5.0 Cost
    Value / within estimates
    We got good results within a reasonable budget.
  • 5.0 Quality
    Service & deliverables
    They took the time to understand our needs and delivered above expectations.
  • 5.0 NPS
    Willing to refer
    I have recommended them and will continue to do so.

Branding Strategy for Waste Services Company

"Evviva is very direct as to their recommendations of what they would do and not do, and I really appreciate that."

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5.0

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2016 - Ongoing
Project summary: 

Evviva Brands led discovery audits, company-wide interviews, and coaching sessions to build a brand for the client who was shifting from a product-focused mindset to being more services-oriented.

The Reviewer
 
51-200 Employees
 
San Francisco, California
Christy Hurlburt
VP of Marketing, Enevo Inc.
 
Verified
The Review
Feedback summary: 

Their ability to coach companies about the importance of building a strong brand is an unexpected but appreciated component of working with Evviva Brands. The quality of their research, along with the brands they create, is extremely high.

BACKGROUND

Introduce your business and what you do there.

Enevo is a waste services company that manages retail restaurant property managers’ waste and recycling. We do that by implementing a combination of sensors at the bin level that tells you how full the waste bin is. We’re able to see if a collection has been missed or if the bins are being serviced appropriately. We also work with cities and help them manage their municipal waste. I am the VP of marketing, so I’m the brand owner.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

We were making a large shift in our strategy in going from a product to a services company. Evviva was brought in to talk about how we can mature the brand and how to go from a startup to a true growth company. They helped us with the messaging and marketing tactics that go along with that branding effort.

SOLUTION

What was the scope of their involvement?

Before they even came on board, they spent several hours with my team to understand what challenges we were facing and where we were as a company in order to put a proposal together that was tailored to our needs. We had been focused on our product and technology, and Evviva helped us shift to being client-oriented. They did a discovery session with some of our key people within Enevo and also with external customers. They asked about their experience and how they viewed the brand and where we’re going as a company. They collated all those interviews and produced a presentation and report that we reviewed internally, which consisted of findings and top recommendations. They found the key focus areas for us to look at for the next couple of quarters as we make the transition, which really helped us get our strategy set. We knew the areas we needed to concentrate on. From there, our management team did a brand discovery session with our entire management team over in the UK.

Our headquarters are in Finland but our US headquarters is in Boston, and we also have a UK entity. Evviva is able to bridge the gap between the US and UK because they have offices in San Francisco and Edinburgh which is wonderful for working with them. They did an in-person brand session with us in the UK. The next steps will be to move forward with building out our user personas, messaging, and look and feel of our new website.

How did you come to work with Evviva '?

I started in marketing six months ago, and the prior team had chosen a firm to redo the website, but it was not what we needed. We used Chameleon Group which is a group in San Francisco that matches agencies and client needs. We interviewed seven different agencies. We chose Evviva because they were the only company that we interviewed that actually brought the client into the proposal.

How much have you invested with Evviva Brands?

We have spent $20,000 so far with Evviva Brands.

What is the status of this engagement?

We started working with Evviva Brands in November of 2016, and the work is ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate productivity, quality of work, or the impact of the engagement?

The day after the brand session, we began working on our strategy shift as a company, and our CTO kept reminding us to remember the client’s voice as we had learned from our session with Evviva Brands. We are a company of technologists, so we love to put technology first. That’s where our money and efforts have been spent, but Evviva has internally helped shift the conversation to the importance and value of the brand. We realize how critical it is to build brand loyalty and trust. We haven’t been able to quantify that yet since we’re still making that shift.

As a marketing leader and brand owner, I feel like I’m getting a voice at the table with technologists. There’s a raving awareness of how critical brand is. If we don’t have a brand, we’re not going to have a company. Having Evviva in the room is like having a marketing guru. David [CEO, Evviva Brands] is always reminding everyone how important this is. I feel like I have an ally and partner that I can turn to and learn from whether he’s in the room or not. David and Cate [Managing Director, Evviva Brands] both command respect the instant they walk in the room. I’m the only woman on a team of all men, and that has actually been really helpful to have that added firepower for marketing. We’ve focused on lead conversions which were very low on our website before working with Evviva. Our lead conversions have doubled since working with Evviva. While it may not be directly attributed to their work, I think it’s attributed to our continued ability to focus.

How did Evviva Brands perform from a project management standpoint?

Evviva Brands has a very well organized team. They use smart sheets that I have access to. We have shared Google calendars to schedule meetings. They’re always clear about what the next steps are and what the deliverables are.

What did you find most impressive about Evviva Brands?

The coaching aspect has been unexpected. We brought them on from a brand strategy standpoint but also to tactically execute our website eventually. But what has been the most surprising and most beneficial has been the amount of coaching we’ve received regarding how to think differently. They've taught us to think differently not only about our brand and marketing programs but even just about the human dynamics within our organization to get people on board and on the same page of where our company is going. If all of us don’t feel like we have ownership of the brand and what it stands for, we can’t expect that the clients will get that. It needs to be reflected from the inside out, and I think it's been extremely beneficial to have David coaching us through that. I also like their directness. We have had a tough time making a shift as an organization going through a growth period. It’s very dynamic, and there are lots of moving parts. Evviva is very direct as to their recommendations of what they would do and not do, and I really appreciate that.

Are there any areas Evviva Brands could improve?

When we got the proposal from them, our team gave feedback that their proposal wasn’t as visually appealing as other agencies’ proposals. That was important because we were also evaluating the firms on that. We saw some of their work and portfolio and have confidence that they will be able to provide what we need. They spend more of their time doing their research.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We had no issues with timelines.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    The quality of research, thought, and results are high. The only problem was the visual presentation of Evivva Brands' proposal.
  • 5.0 NPS
    Willing to refer

Branding for Global Chemical Company

"I thought Evviva Brands was very client focused. You could tell they cared."

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5.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2012 - Nov. 2014
Project summary: 

Everything that now represents the client's brand is what Evviva created in the two-year time span of their partnership. The deliverables included a new logo, website, tagline, and intranet.

The Reviewer
 
1001-5000 Employees
 
Vancouver, British Columbia
Director of Public Affairs, Chemical Company
 
Verified
The Review
Feedback summary: 

Evviva Brands has a passion for branding that clearly shines through in every project they own. This passion is what drives them to understand their clients' businesses to the best of their ability, making them ideal partners in the branding space.

BACKGROUND

Introduce your business and what you do there.

I was the director of government and public affairs at a chemical company that makes methanol.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

The company really didn’t have a brand. It’s a global company, but people either didn’t know us, or they confused us with other firms.

SOLUTION

What was the scope of their involvement?

The process was led by one of my colleagues in New Zealand. Evviva visited every company location around the world to interview employees and get to know where we were in terms of branding. It was a year-long process, and we had a lot of work to do internally. We had many phone calls with colleagues all over the world to come to a consensus on the common denominator for the brand and what the scope would be. We agreed on a certain scope, and then we just went ahead with that. Evviva was involved in the revamping of our website, our intranet, the logo, and the tagline. Evviva did everything you see now around the brand and the way the company is presented.

How did you come to work with Evviva Brands?

A colleague of mine found Evviva. They ran a pretty tight process and eventually decided to go with Evviva. I wasn’t involved in that process.

How much have you invested with Evviva Brands?

The company spent $479,000 with Evviva.

What is the status of this engagement?

Our partnership was between March 2012 and November 2014.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I was there when the brand was unveiled internally, but I left the company before it was launched publicly. It was well-received internally. Methanol is a super boring chemical, but the key word was ‘agility.' That’s what David, Evviva's CEO, uncovered. Through a succession of interviews and working groups, we decided that this super-boring chemical, used to produce glue for wood and plastics, is also a renewable fuel. We decided to bank on ‘agility.'

How did Evviva Brands perform from a project management standpoint?

Working with Evviva Brands was great. They were always available. I worked with David most of the time, and he’s meticulous. He’s very clear and has lots of good ideas. He’s a good listener. He’s great at presentations and explaining the branding exercises. It was my first time working on a branding campaign, so it was very educational.

What did you find most impressive about Evviva Brands?

I thought Evviva Brands was very client focused. You could tell they cared. It’s not a huge firm, and you felt you were working with everyone in the firm. They were always available. They really were passionate about branding. It was cool to work with people who didn’t know anything about your company initially and watch them learn and get passionate about it.

Are there any areas Evviva Brands could improve?

The price point might have been high. I think some of the proposals were a bit pricey, and that’s when we decided on a smaller branding exercise. Maybe setting expectations better at the start in terms of pricing could be improved.

5.0
Overall Score I loved working with Evviva Brands.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Things weren’t always perfect, but Evviva Brands is pretty good.
  • 4.0 Cost
    Value / within estimates
    I thought Evviva Brands is a good value for money. You get what you pay for.
  • 5.0 Quality
    Service & deliverables
    Evviva Brands was very available, accessible, and client-focused.
  • 5.0 NPS
    Willing to refer

Branding for Global Engineering Company

"They delivered everything I wanted and then some. They were just excellent."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

After collecting employee feedback, Evviva Brands worked to create a brand that reflects the true characteristics of the client's company. They delivered slogans, artwork, and themed options for their website.

The Reviewer
 
10,000+ Employees
 
Houston, Texas
SVP of Human Resources, Global Engineering Company
 
Verified
The Review
Feedback summary: 

Evviva Brands' international arm in Scotland gives them a global mindset and experience that is unmatched by other providers. They deliver quality and creative work exactly as they promise.

BACKGROUND

Introduce your business and what you do there.

I was senior vice president at a global engineering and construction services company with approximately 25,000 employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

We were a 100-year-old company that had many mergers, acquisitions, and joint ventures. We really didn’t have a global brand. We hired them to help us with that project.

SOLUTION

What was the scope of their involvement?

One of the most important things we wanted them to do was to collect feedback from current and former employees. We asked them to look on social media sites, our website, published materials, and employee surveys to thoroughly collect all the messaging that existed. They elected to fly to each of our global operational centers and have very structured meetings with 7–9 employees at a time from various job levels. Evviva Brands talked to them about the company’s culture and asked about their experience in order to get a closer understanding of their time at the company and help round out the data set that they had put together.

It was of huge importance to us for this to be authentic and from within the company, and not manufactured at the top of the company. We didn’t want a brand that was just created in a boardroom, but rather one that reflects the real characteristics of our culture through the eyes of our employees. We wanted the employees to feel that they had a voice in shaping the future of our organization. It did create quite a buzz. We published it internally and kept the whole organization updated on the project, which helped a lot with them feeling they were stakeholders in the process.

Evviva then developed three proposed branding strategies based on the collected feedback. They had it fleshed out with artwork, mottos, and slogans. They showed us how each theme would look in a recruitment ad or on our website. They did an exceptional job at matching graphics with the words. Our leadership team discussed each, and we were very pleased with the products they presented. Just at the point when we were making the final decision on the brand, we got acquired. Unfortunately, the project never saw the light of day because the parent company that bought us had their own brand.

How much have you invested with Evviva Brands?

We spent around $100,000.

What is the status of this engagement?

The project began in 2014 and lasted about six months. It was a very ambitious schedule. We plan to work with them again for any future global project because they have the reach and the knowledge of various cultures.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

The only audience that saw the work was our leadership team, and they were all very pleased. Evviva Brands did a fabulous job.

How did Evviva Brands perform from a project management standpoint?

They were very clear, and their scoping was very detailed. They were expert project managers. They delivered on time, exactly as they said they would. We had no problems.

What did you find most impressive about Evviva Brands?

They have an international arm based in Edinburgh, Scotland. They have a global mindset and global experience, which is the reason we went with them. So many of the providers we looked at were predominantly US-based, and the last thing we wanted was a US-centric mindset. It was really an attractive feature.

Are there any areas Evviva Brands could improve?

The only challenge I had was with the large size of the files they sent back and forth. It was a constant challenge to get it through our email servers. I had to get special exceptions to allow the files to come through.

5.0
Overall Score They delivered everything I wanted and then some. They were just excellent.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything was delivered as promised.
  • 5.0 Cost
    Value / within estimates
    I thought it was a high-value proposition and the work was very reasonably priced. They worked with us to make it affordable and realistic.
  • 5.0 Quality
    Service & deliverables
    They have an uncanny way of articulating all the feedback they received. They were able to take a large volume of data and condense it to a succinct bullet, which was amazing.
  • 5.0 NPS
    Willing to refer
    Very likely.

Rebranding for Technology Manufacturer

"They’re the best marketing team I’ve ever worked with."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Despite having a strong brand in the energy space, the client's newly developed technologies in the oil and gas industry saw the need for a rebranding effort, which Evviva Brands managed and delivered with ease.

The Reviewer
 
51-200 Employees
 
San Leandro, California
Tom Rooney
CEO, Energy Recovery
 
Verified
The Review
Feedback summary: 

Highly communicative and attentive to their client's needs, Evviva Brands is an ideal business partner. They deliver outstanding work that successfully produces results according to the business need.

BACKGROUND

Introduce your business and what you do there.

Energy Recovery is a publicly-traded company that manufactures specialized technologies for recycling energy. I was the CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

Energy Recovery is known for a break-through technology used to desalinate water. In 2012, we decided to develop technologies for the oil and gas industry. Once those technologies were developed, we needed to bring them into a new industry in which we had no experience. So, we were incredibly well-known, with a very strong brand, but we were completely unknown in the oil and gas industry.

I had been told that this industry would be very hard to break into, even with the best technologies. We had to do a complete rebranding of our corporation and go from a highly-focused water and desalination company to a company that was branded as all fluids, including and specifically focusing on oil and gas. We saw it as a very steep challenge.

The second thing we needed to do, from a marketing standpoint, was to understand the oil and gas marketplace. We needed to figure out the industry, where key clients would come from, what our value proposition would be, pricing, etc. On the one hand, we were incredibly mature and highly regarded in the water industry. On the other hand, we were novices and complete unknowns in the gigantic oil and gas industry.

SOLUTION

What was the scope of their involvement?

Evviva Brands helped us with the complete rebranding of the corporation, as well as the in-depth market analysis and marketing into the oil and gas industry. We had thought about the strategy in terms of the product. Our engineers had clear insight into the product we could develop.

When we started with Evviva, our website highlighted pictures of the ocean, drinking water, and energy savings, because that’s what we were. You’d have thought you were in the wrong place if you were looking for a technology for the oil and gas industry. They helped us think through the critical words, phrases, and colors, even down to the notion that the oil and gas industry is hyper-sensitive to issues like safety. They helped us decide how to visually depict our company in order to be appropriate and appealing to the oil and gas industry. We did an extensive amount of work there.

We even changed the logo of the company to be more universally appealing, and not simply something that looked like a water desalination company. Our new logo looks nothing like the old one. Our website looks radically different than our old site. Beyond that, there was a lot of market analysis that was done. We looked at the size of the market and the various verticals inside the market. We analyzed where our product might fit geographically around the world.

We did a lot of client analysis as well. Evviva has a deep understanding of the oil and gas industry, so they helped us understand the lay of the land, the players, and the geographies. It’s a very large and complex industry, and they helped us break it down into bite-size chunks so we could see where our mechanical technologies would play.

They also helped us think through what our value proposition would be in there; whether we would be below cost, best energy, the best solution, or most durable. Evviva did everything from the corporate logo and what the website looks like, all the way through how to break down the industry, what phrases to use, and even what colors to use, so that we could present our company in an appealing and appropriate way for this brand-new industry.

How did you come to work with Evviva Brands?

As CEO, it was my initiative to forge into the oil and gas industry. I had a very talented CMO [chief marketing officer] who was critical to that effort, and she was the point person for the engagement with Evviva. We had been using marketing agencies and various vendors, but we decided that we needed to find a marketing agency with sector knowledge. The CMO conducted a search for marketing and branding agencies, and she sourced a number of qualified agencies, including Evviva. I was involved in looking at the presentation materials and the interviews with several firms. Through that process, we ultimately selected Evviva.

How much have you invested with Evviva Brands?

I don’t know those numbers.

What is the status of this engagement?

The relationship began in 2012 or 2013. I’m no longer with the company, so I don’t know the current status of the work. I think it might be ongoing.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we started the initiative, we were brand new to the oil and gas space. As a result of their effort, we received a $125 million deal from the largest oil field services company in the world. That deal doubled the value of our company overnight. I believe that deal took place in 2014 or 2015. So, in the span of 2–3 years, we went from no business in the oil and gas industry to an eye-popping $125 million deal, which also has 15 years and probably $1–2 billion worth of business coming from one client. Our work with Evviva was an unmitigated and complete success.

How did Evviva Brands perform from a project management standpoint?

They were fantastic. As the CEO, I didn’t work with them at a project level, but I saw the working product they produced and sat in numerous project management meetings. My CMO and the marketing department worked with them daily, and I heard nothing but rave reviews. In my personal interactions with David Kippen, their CEO, and seeing their output, I thought it was outstanding.

What did you find most impressive about Evviva Brands?

They communicated particularly well. From beginning to end, they stayed very much in tune with our needs as a client and my needs as a CEO. They were very attentive to our needs at all times.

Are there any areas Evviva Brands could improve?

Nothing comes to mind.

5.0
Overall Score The objective of getting into the oil and gas space, and increasing the value of the company, was a home run.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    As far as I know, they met every deadline, but I wasn’t involved in the day-to-day scheduling.
  • 5.0 Cost
    Value / within estimates
    I don’t know how much they cost, but I know we doubled the value of the company. They would have been a fantastic value at any price.
  • 5.0 Quality
    Service & deliverables
    It was outstanding. They met or exceeded any expectation I had.
  • 5.0 NPS
    Willing to refer
    They’re the best marketing team I’ve ever worked with.

Recruitment Research for Equipment Manufacturer

"Their ability to tease out insight and their observation skills are really unique."

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4.5

Quality: 
4.5
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
2011 - Ongoing
Project summary: 

Seeking improvements for their employee recruitment process, the client used Evviva Brands to conduct research on the differentiating factors of their company and produce creative materials to attract potential recruits.

The Reviewer
 
5001–10,000 Employees
 
Fremont, California
VP of Corporate Communications, Equipment Manufacturer
 
Verified
The Review
Feedback summary: 

Since working with Evviva Brands, the client has experienced a significant increase in the closure and retention rate of their employees. Their combined services of in-depth research and creative delivery are what set Evviva apart.

BACKGROUND

Introduce your business and what you do there.

We are a semiconductor equipment manufacturer. I am VP of corporate communications, overseeing all aspects of communications for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Evviva Brands?

We were trying to have a better understanding of our employer value proposition, and better tune our recruiting efforts to increase the quality of our applicants and shorten the time to offer and close on the candidates.

SOLUTION

What was the scope of their involvement?

Evviva Brands has a qualitative approach to their research. They went into the field and spoke to employees, as well as potential candidates, to understand their impressions of the company, tease out any differentiation that we could use in how we market the company from an employment perspective, and identified challenges that we would need to overcome in terms of perceptions of our company in the market.

In addition to the research, they collated the information from interviews and observations of the working environment and understanding of the industry, and then put together a recommendation of a brand positioning/employer value statement—what sets the company apart from an employment perspective. They also developed creative assets and a recruiting strategy, looking at what types of online advertising and video assets we should have in targeted markets where we should advertise and promote. It also included how to improve the candidate experience: from when they apply online, to when they come in for an interview, what materials they get, and what experience they have coming into the interview, all the way to closing on the candidate. They provided materials and recommendations on how to improve our process.

How did you come to work with Evviva Brands?

Originally, we found them through a referral from another recruiting employment/advertising agency. We were referred to them primarily for their research capability, but we ended up being so impressed that we gave them the whole job—not just the creative piece, but the research from soup to nuts—because of their insight, which was most important for us. They ended up building up some pretty strong creative material for us.

How much have you invested with Evviva Brands?

It was around $200,000.

What is the status of this engagement?

I worked with Evviva Brands at two different companies. The first time I worked with them was in 2010 or 2011. The work is ongoing. I’m a repeat client of theirs.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

In one of the projects we worked on, we had a significant increase in the closure rate on accepted offers, along with a significant increase in our ability to hire and retain candidates after we changed our recruiting process and implemented their recommendations in one of our key target markets. We had a substantial improvement.

How did Evviva Brands perform from a project management standpoint?

They are pretty good. They not only help you stay on track, but they also help you to understand the nuances of corporate culture, and they can adjust to the speed of the company. Some companies I’ve worked with are slower than others, but they’ve been able to manage that.

What did you find most impressive about Evviva Brands?

Their ability to tease out insight and their observation skills are really unique. They approach the problem holistically: they don’t just look at it from an advertising perspective, but they look at it from a whole experience standpoint. I think that makes them unique.

Are there any areas Evviva Brands could improve?

They’re very good, but their challenge is how they’re going to grow. They’re a great agency for mid-size companies. They could improve their ability to scale and improve their creative capability so that they can continue to have that soup-to-nuts approach.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    They could push and manage the client a little bit more. It’s not their fault; it’s the client's fault. At least that’s been my experience when things don’t stick to the schedule.
  • 5.0 Cost
    Value / within estimates
    I think the value for what they charge is pretty good.
  • 4.5 Quality
    Service & deliverables
    Their research and insight are very strong.
  • 5.0 NPS
    Willing to refer
    Very likely.