What was the scope of their involvement?
Evviva Brands faced several challenges coming into the project; not only did they have to grasp the larger business operations across the holding company, but they also had to navigate distinct cultural nuances - having headquarters in Japan with teams based in Silicon-Valley.
Furthermore, they had to work directly with key stakeholders, many of whom were Japanese expats. Evviva's team immersed themselves in our company and gained a strong understanding of our culture. This allowed them to maintain an in-depth yet wide approach when developing our proposal rather than solely using our provided information.
The collaboration resulted in an internal pitch deck and vision strategy document geared toward our top leadership. The materials gave an overview of the conglomerate company while highlighting what our Silicon-Valley teams had to offer. Together, we were able to combine broad pieces of information into a story, crafting a comprehensive business strategy and vision.
What is the team composition?
We worked directly with David (CEO, Evivva Brands) and Cate (Managing Director, Evivva Brands) who led the project on their side. They both have PhDs with backgrounds in psychology and anthropology. As such, they provided a high-level perspective that we couldn’t have seen internally due to our engineering-focused teams. The depth that they brought to the discussion helped us overcome trust barriers, and their cultural sensitivity helped bridge the gap between us.
How did you come to work with Evviva Brands?
I researched several agencies on Clutch and other websites before finding a B2B matchmaker. He introduced me to three potential candidates, including Evviva Brands. From there, I interviewed a total of five agencies.
Most of the candidates gave us the same sales pitch, which didn't have the depth and strategic thinking needed for the job. The proposals also lacked a shared thought process, relying on us to provide all the information instead. We wanted a partner that could bring a wider lens to the table, make us think, and contribute from their own experience.
Evviva Brands immediately won our trust from the first interview. David proved that not only did he understand our business, but he also saw ways we could make the pitch deck fresher and more relevant.
How much have you invested with them?
They initially quoted the project at $42,000, but we ended up spending a little less than that.
What is the status of this engagement?
The whole project took about 3–4 weeks of work, from September–October 2018. In the first week, we had long kick-off sessions and discussions so that we could get to know each other. They then interviewed several internal stakeholders before creating the preliminary iterations of the pitch deck. Once they returned to their offices, we continued to have review sessions until we completed the deck.