MBLM

BACKGROUND

Please describe your company and position.

I am the Senior Director of Enterprise Systems of Hofstra University

Describe what your company does in a single sentence.

We are a private, liberal arts university.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Provide rebranding services for the University
• Redesign the University website

SOLUTION

How did you find MBLM?

Unsure

Why did you select MBLM over others?

Unsure

How many teammates from MBLM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To provide a new brand for the University and work in conjunction with University resources on the roll out of a new University website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased traffic to the University website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time in what was a very demanding schedule. 

What was your primary form of communication with MBLM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Just sheer talent-everything they turned in showed a comprehensive understanding of their client and it was apparent that even little things had been given a tremendous attention to detail. We've had vendors that we struggle to clean up after when their work is done-but I would have no hesitation in recommending them (and am already doing so to other internal areas). We've had poor experiences in the past with vendors in this space, so when we started working with MBLM I wasn't hopeful. But any fears that I had proved unfounded, as the team of consummate professionals at MBLM really nailed the new branding and the site redesign. The end results exceeded my most optimistic expectations.

Are there any areas for improvement or something MBLM could have done differently?

Not that I can think of-we are genuinely happy with their work and our relationship.

BACKGROUND

Please describe your company and position.

 I am the CMO of a healthcare company 

Describe what your company does in a single sentence.

We are the leading provider of enterprise healthcare operations software, streamlining clinical, workforce, and supply chain processes to improve quality, safety, and efficiency across health systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Refresh the symplr brand
• Launch the symplr Operations Platform

SOLUTION

How did you find MBLM?

Referral

Why did you select MBLM over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from MBLM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The MBLM project with us encompassed a comprehensive brand transformation, including a full brand refresh, development of a unified visual identity and messaging framework, alignment around a new primary buyer persona, and the launch of a revitalized digital experience—all executed within a very short timeline to support our platform go-to-market strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Accelerated Execution: Delivered a full brand refresh and platform launch on an accelerated timeline.
• Stronger Digital Performance: Increased website engagement and SEO performance on updated platform pages.
• Unified Go-to-Market Messaging: Enabled consistent storytelling across marketing and sales with new messaging and visuals.
• Faster Internal Adoption: Rolled out brand guidelines and toolkits to 100% of GTM teams with strong adoption and usability feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered on time and on budget with excellent quality - does not get better!

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What’s most impressive and unique about MBLM is their deep expertise in brand intimacy and their approach to working with their clients. Unlike traditional branding agencies, MBLM blends strategy, design, and data with a proprietary framework that emphasizes how strong brand relationships drive loyalty and growth. Their ability to operationalize brand across every touchpoint—from digital to experiential—makes them stand out, especially for complex, B2B and healthcare brands like us.

Are there any areas for improvement or something MBLM could have done differently?

none that I can think of! We are thrilled with the outcomes, professional experience, high caliber team and they even fed us great pizza!

BACKGROUND

Please describe your company and position.

I am the CEO of Forge Health

Describe what your company does in a single sentence.

Forge Health is a behavioral health company designed for value-based \care for substance use and mental health issues of all acuity levels, including moderate to severe conditions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• To deliver the best Brand design promise to fit our needs

SOLUTION

How did you find MBLM?

• Online Search
• Referral
• Other

Why did you select MBLM over others?

• High ratings
• Great culture fit

How many teammates from MBLM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had the pleasure of working with MBLM to revamp our brand design, and I couldn't be happier with the results. From start to finish, they demonstrated a remarkable ability to understand and deliver on our brand promise. They took the time to understand our needs and wants, which made the entire process incredibly smooth and efficient.

Collaborating with MBLM was a breeze. They were professional and very easy to work with. We were impressed by their ability to turn our ideas into reality. MBLM delivered exactly what we asked for. They created a wonderful template design that perfectly aligns with our image and brand identity. The attention to detail and creativity in their work truly sets them apart.

MBLM played a crucial role in helping us with our website design. Their expertise and insights were invaluable and complements our new brand. We can't recommend MBLM enough for their outstanding brand design services. They are a team of professionals who exceeded expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Following the implementation of the new brand design, we observed a noticeable increase in brand recognition.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication with MBLM was clear, transparent, and frequent. They were proactive in keeping us updated on the project's progress, addressing any concerns or questions promptly, and providing regular status reports. This open line of communication fostered a collaborative and trusting working relationship.

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MBLM was exceptionally responsive to our evolving needs and feedback. They demonstrated a high level of adaptability and a willingness to make adjustments whenever necessary. If we requested changes or had new ideas, they were receptive and worked diligently to incorporate them into the project without causing delays.

Are there any areas for improvement or something MBLM could have done differently?

There's nothing we would of done differently. Thank you !

BACKGROUND

Please describe your company and position.

I am the SVP, Marketing of an information technology company

Describe what your company does in a single sentence.

We are a technology services provider with capabilities in generative AI, cloud technology, digital engineering and data & analytics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• After a recent acquisition we needed to unify and enhance our brand. From how we described ourselves to our brand identity, look and feel, and website - all needed to be elevated and made more world-class.

SOLUTION

How did you find MBLM?

• Referral
• Other

Why did you select MBLM over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from MBLM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Assessment,
• Brand Promise & Messaging,
• Brand Hierarchy & Identity,
• Design System & Production, 
• Website Content and Design, 
• Website Programming.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved brand perception and sentiment, Consistency in Visual Identity, Engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MBLM was professional and efficient managing the assignment, our internal dynamics, and the work itself. We were consistently pleased with the output and when there were areas where we need to add input or suggestions, we found them to be accommodating and willing to flexible.

What was your primary form of communication with MBLM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MBLM's adaptability and flexibility to our requirements was refreshing. We were impressed by their strategy and thinking; they provided us with a unique and creative brand experience.

Are there any areas for improvement or something MBLM could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and position.

I am the Product Management Executive Director of S&P Global

Describe what your company does in a single sentence.

Oil and gas equipment and services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Create digital tool to provide an integrated view of our entire portfolio
• Create portfolio of multimedia assets for marketing campaigns

SOLUTION

How did you find MBLM?

MBLM contacted me

Why did you select MBLM over others?

• Pricing fit our budget
• Good value for cost
• Experience in Energy sector

How many teammates from MBLM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I am writing this review based on my experience with MBLM in my previous company. I have not had the pleasure of working with MBLM in my current company. MBLM developed a state-of-the-art Products and Applications tool. It can be publicly accessed here: https://www.technipfmc.com/en/surface-product-application-tool/ 

The tool was first displayed at a trade show in Abu Dhabi and eventually integrated into the company's website. Working with MBLM was extremely easy. They project managed the entire process and delivered a vast superior tool than the one I originally conceived.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time delivery of every milestone. These milestones were linked to trade shows so there was no possibility of delays.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A+ project management

What was your primary form of communication with MBLM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

MBLM is extremely proactive and will never let us fail. MBLM has hired extremely exceptional individuals who are exceptionally good in design, web applications and project management.

Are there any areas for improvement or something MBLM could have done differently?

No feedback based on my 3-year working relationship with MBLM. I considered MBLM staff almost as members of my own staff.

BACKGROUND

Please describe your company and position.

I am the President of A Strategic Performance Marketing Agency

Describe what your company does in a single sentence.

We are a full service marketing agency that focuses on multi channel customer acquisition and brand growth with a broad range of media and digital capabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Establish new brand standards
• Deliver a new name & identity
• Create a single go to market messaging platform

SOLUTION

How did you find MBLM?

Referral

Why did you select MBLM over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from MBLM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired MBLM to help create a single communications platform for our new brand identity. This project included for our new brand included positioning, name and identity; aligned brand architecture, design/web templates and guidelines; and support materials for launch; and designed a new, integrated website with comprehensive UI kit.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They did a tremendous job staying on timelines and making sure we have full alignment throughout our organization which is not easy. Stayed on time, within budget but most importantly delivered a scalable design system that was easy to adopt and apply. Being on time was critical for us in this project since we had to rebrand multiple agencies into a single go to market brand for a coordinated marketing re-launch date that was a must hit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MBLM demonstrated strong project management skills and performed exceptionally well in delivering the project on time, within budget, and to the expected quality standards. The project team effectively communicated and collaborated with all stakeholders and team members throughout the project's lifecycle. Sidney, Mario and Rina were a powerful team.

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

MBLM just operates on a different strategic level that can get the most out of your team. As a group of marketers with strong opinions it was not easy working with our team internally. We needed a true partnership and expert advisory that the MBLM team was able to deliver in order to manage internal stakeholders and create consensus. Working with other creative partners was just not the same, their approach to detail while having a 10,000 foot view of strategy is very unique.

Are there any areas for improvement or something MBLM could have done differently?

The team did a terrific job, I can't say anything they needed to do better. They exceeded our expectations and had reasonable fees compared to other potential partners. With MBLM you get an A team, there is no B.

BACKGROUND

Please describe your company and position.

I am the Executive Vice President, Marketing of Ursa Health

Describe what your company does in a single sentence.

Ursa Health provides primary care providers and their partners with a blend of data integration expertise, pre-built and custom analytics, managed services, and expert consulting to enable a data-driven approach to healthcare transformation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Depict our unique approach to healthcare data analytics
• Reformulate our brand identity
• Produce a corporate video combining aspects of the first two projects

SOLUTION

How did you find MBLM?

• Existing relationship from previous work at another company

Why did you select MBLM over others?

• Our existing relationship plus their rare combination of intelligence and creativity

How many teammates from MBLM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MBLM and Ursa Health have partnered over the course of multiple projects. The first was an infographic, used in presentation format, that helped us communicate how our healthcare analytics development platform works, why it's different from other platforms on the market, and what value it brings to users. 

The second was a brand identity package that included a new logo design and a full set of identity guidelines. The third was a corporate video that brought how our platform works to life via animation, using the new brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With the first project, we were able to articulate the value of our platform much more efficiently and effectively in sales meetings, improving the outcome of those meetings. With the rebranding effort, we achieved a look that fits our mission well and helps us stand out in a crowd of competitors. With the corporate video, we were to disseminate information about who we are to a much wider audience, boosting brand awareness and increasing inbound lead generation activity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every project I ever worked with MBLM on has had exceptional project management. Deadlines are always met, feedback always heard and incorporated. They are really easy to work with.

What was your primary form of communication with MBLM?

• Virtual Meeting

What did you find most impressive or unique about this company?

I have worked with many agencies of many different types over the years. It can be the greatest or the worst thing ever. With MBLM, you always get the A team, people who know their stuff inside and out. They were an incredibly smart team that also happened to be incredibly creative, and you need both for good brand work. 

In addition, they are particularly adept at working with difficult senior executives and coaching them through decisions that are challenging for them to make. They command the room, yet do not make you feel small in their presence.

Are there any areas for improvement or something MBLM could have done differently?

Not really -- I'm completely happy with their work.

BACKGROUND

Please describe your company and position.

I am the Global Brand Director of AllianceBernstein

Describe what your company does in a single sentence.

AllianceBernstein, is a global asset management firm providing investment management and research services worldwide to institutional, high-net-worth, and retail investors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Develop a compelling new brand positioning and unique messaging for all platforms and businesses
• Create a distinctive brand identity that consolidates multiple legacy brands
• Design a new web experience
• Create and execute internal and external launch plan including a global ad campaign

SOLUTION

How did you find MBLM?

• Referral

Why did you select MBLM over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from MBLM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MBLM created a compelling new positioning and developed unique messaging across all our platforms and businesses. This was complemented by a distinctive brand identity which consolidated multiple legacy brands in a more unified way.

They created key templates for us and produced collateral. MBLM designed a new web experience, created an internal and external launch plan, produced a launch event at headquarters while coordinating smaller local events, created internal and external brand videos and produced a global ad campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved employee alignment, and increased marketplace awareness. The launch campaign had the highest levels of engagement, increased visitation, and length of stay on the website versus any prior campaign.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

MBLM's project management methodology was comprehensive and well-structured. The team also demonstrated a keen ability to adapt to changing project requirements and challenges, ensuring that the project's objectives were met without compromising quality or timelines.

What was your primary form of communication with MBLM?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive quality of working with MBLM is they always over-deliver. They always offered additional ideas and were thinking two steps ahead. In every regard, they are a true partner.

Are there any areas for improvement or something MBLM could have done differently?

None.

BACKGROUND

Introduce your business and what you do there.

I’m a partner at Atalaya; we are an asset management firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with MBLM?

We were looking to refresh and redesign our logo and related branding. 

SOLUTION

What was the scope of their involvement?

We initially showed them what we had and then shared what we wanted to do in the future. MBLM gave us advice on how to best reach our goals, and they met with stakeholders to help frame what we were looking to do. The team created our logo, color scheme, online stationery, and other branding items. MBLM also provided web design and developed pitch decks for us. 

What is the team composition?

We worked with 3–4 people, including partners and a few creative people. 

How did you come to work with MBLM?

I believe it was a referral. 

How much have you invested with them?

We spent around $50,000. 

What is the status of this engagement?

We worked together between April 2018–August 2018. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any concrete examples, but we’ve had a lot of positive external feedback, and many people have asked who created our logo. 

How did MBLM perform from a project management standpoint?

MBLM  delivered everything on time and within budget.

What did you find most impressive about them?

We were impressed with how MBLM always made us feel like they were engaged and cared about the project. They met and exceeded our expectations; the design was on brand and helped create a thoughtful vision for our future. They have a high level of professional expertise, and the brand fits our company and the people within it. 

Are there any areas they could improve?

We have no areas for improvement. 

Do you have any advice for potential customers?

Be clear on what you want and manage your expectations.

BACKGROUND

Please describe your company and position.

I am the Director of Strategic Marketing and Product Management of Comar

Describe what your company does in a single sentence.

Comar is a US-based designer and manufacturer of plastic packaging, dispensing, diagnostic, and medical device component solutions.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire MBLM to accomplish?

• Evolve marketing content
• Design and launch a new contemporary website
• Create audience specific digital journeys based on sub-brands

SOLUTION

How did you find MBLM?

• Referral
• Other

Why did you select MBLM over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Other

What was the size of MBLM’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design and create an entirely new website using newly launched brand and sub-brand guidelines and bring a contemporary look and feel.
• Provide unique digital journeys based on sub-brands and audience considerations
• Construct an interactive digital catalog for stock and standard products
• Increase user experience to attract and engage new and current prospects with innovative and interactive content to support and differentiate product features and benefits
• Add a search feature
• Increase cross-device mobile compatibility
• Reduce website management time and costs by deploying a CMS designed for efficient content updates and maintenance
• Ensure regulatory compliance
• Ensure social media compatibility

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Post launch direct feedback from industry partners and existing customers was extremely positive. We saw immediate improvement in all traditional web-based metrics: Visitors, Average Pageviews Per Session, Session Duration, Average Time on Page, etc. and as a result the number of conversion events to MQLs and SQLs went up significantly. Revenue from inbound leads over the course of one year increased 3x.

In addition, because we looked more professional, the Sales team found it easier to get audiences with target customers that previously disregarded us and our capabilities based on our poor digital presence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clock work. MBLM has a proven method to predict the time needed to perform their tasks and keep workstreams flowing. They kept on schedule and on budget. They did not hesitate to bring additional resources in as required to meet deadlines. To my knowledge that was only necessary twice in the four months of the project and precipitated by delays created by myself, the client, and not MBLM.

What was your primary form of communication with MBLM?

Virtual Meeting

What did you find most impressive or unique about this company?

All team members are masters of their craft. They have assembled an A-team that pulls together to create the best-finished product possible for the client. Absolute professionalism.

Are there any areas for improvement or something MBLM could have done differently?

None. Very satisfied with their work and would recommend them every time.