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Packages we offer:

Strategic Brand Creation & Evolution for SMBs

Taillight excels in creating unique brands that eclipse competition. We offer strategic development, including naming, creative design, and impactful messaging, to elevate your brand. Partner with us for expert branding solutions that evoke connection, inspire action, and live on in the minds of audiences.

Features

Small

$18,000

/total

Name Development (Two Rounds)

Medium

$29,000

/total

Name Development & Visual Identity (logo)

Large

$58,000

/total

Brand Positioning, Naming & Visual Identity

Competitor audit

Kickoff worksession with decision-makers

Stakeholder interviews

Report of discovery findings

Brand positioning

Brand pillars

Brand narrative

Naming brief, outlining directions for name development

Two presentations of 20+ name candidates each

Explanations for all name candidates

Presented names legally pre-screened

Design brief, outlining directions for design development

Presentation of logo options

Presentation of refinements + color exploratory

Brand Book with style guide

Color Palette

Typography

Business Card Design

Stationery Design

Delivery Time

2-week delivery

5-week delivery

10-week delivery

Small

$18,000

/total

Name Development (Two Rounds)

Competitor audit

Kickoff worksession with decision-makers

Stakeholder interviews

Report of discovery findings

Brand positioning

Brand pillars

Brand narrative

Naming brief, outlining directions for name development

Two presentations of 20+ name candidates each

Explanations for all name candidates

Presented names legally pre-screened

Design brief, outlining directions for design development

Presentation of logo options

Presentation of refinements + color exploratory

Brand Book with style guide

Color Palette

Typography

Business Card Design

Stationery Design

Delivery Time

2-week delivery

Medium

$29,000

/total

Name Development & Visual Identity (logo)

Competitor audit

Kickoff worksession with decision-makers

Stakeholder interviews

Report of discovery findings

Brand positioning

Brand pillars

Brand narrative

Naming brief, outlining directions for name development

Two presentations of 20+ name candidates each

Explanations for all name candidates

Presented names legally pre-screened

Design brief, outlining directions for design development

Presentation of logo options

Presentation of refinements + color exploratory

Brand Book with style guide

Color Palette

Typography

Business Card Design

Stationery Design

Delivery Time

5-week delivery

Large

$58,000

/total

Brand Positioning, Naming & Visual Identity

Competitor audit

Kickoff worksession with decision-makers

Stakeholder interviews

Report of discovery findings

Brand positioning

Brand pillars

Brand narrative

Naming brief, outlining directions for name development

Two presentations of 20+ name candidates each

Explanations for all name candidates

Presented names legally pre-screened

Design brief, outlining directions for design development

Presentation of logo options

Presentation of refinements + color exploratory

Brand Book with style guide

Color Palette

Typography

Business Card Design

Stationery Design

Delivery Time

10-week delivery

Examples

In 2018, REZ-1 evolved into "Blume Global" after seeking a name that symbolizes growth, highlighting its worldwide reach and digital shift. In 2018, Mitsubishi and Hitachi's JV aimed for clean energy innovation. "Oriden" was chosen, reflecting their heritage and a new energy era. "Elumity," by Swiss neurosurgeons, simplifies global data sharing with "cards," promoting shared insights with a logo of unified knowledge. In 2020, Applebee's introduced Cosmic Wings, a bolder wing concept with Cheetos, for virtual kitchens, featuring an 80's inspired identity. FullContact rebranded as "The Higher Road" in 2019, emphasizing responsible data use, with a new logo highlighting personal identity in data.

$18,000

  • Competitor audit
  • Kickoff worksession with decision-makers
  • Naming brief, outlining directions for name development
  • Two presentations of 20+ name candidates each
  • Explanations for all name candidates
  • 2 week delivery

$29,000

  • Competitor audit
  • Kickoff worksession with decision-makers
  • Naming brief, outlining directions for name development
  • Two presentations of 20+ name candidates each
  • Explanations for all name candidates
  • 5 week delivery

$58,000

  • Competitor audit
  • Kickoff worksession with decision-makers
  • Stakeholder interviews
  • Report of discovery findings
  • Brand positioning
  • 10 week delivery

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