GreyBox Creative

BACKGROUND

Please describe your company and position.

 I am the Principal of a strategic advisory company.

Describe what your company does in a single sentence.

Our company is an international strategic advisory firm focused on capital formation, cross-border partnerships, and investment opportunities for private equity investors, independent sponsors, and family offices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GreyBox Creative to accomplish?

• Clarify and unify the story
• Position BBM for investors
• Build brand identity and visual strategy

SOLUTION

How did you find GreyBox Creative?

Previous work. Helped launch fund

Why did you select GreyBox Creative over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from GreyBox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Narrative Architecture and Messaging Framework. Investor Deck and Presentation Materials. Brand and Visual Identity System

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Greybox engagement delivered a clear, measurable impact for BBM by transforming a fragmented concept into a cohesive, investor-ready platform story. Their work produced a unified narrative, polished deck, and consistent visual identity that allowed us to formally launch the $15 million Series A raise and secure follow-up meetings with key investors including L Catterton and Macquarie. The “Beyond Bricks & Mortar” branding elevated BBM’s market credibility and helped align internal teams around a shared mission and roadmap, establishing a strong foundation for continued investor engagement and strategic growth.

Their work was polished, professional, and strategically aligned with our goals. The materials they produced were investor-ready, visually strong, and clearly communicated BBM’s vision. They delivered on time, were highly responsive to feedback, and demonstrated a deep understanding of both branding and capital markets.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Greybox consistently delivered work on or ahead of schedule, maintained clear communication about timelines, and adapted quickly when priorities shifted. Greybox managed the BBM project with professionalism and structure, maintaining steady communication and clear timelines throughout the engagement.

They delivered all key materials, including the narrative framework, investor deck, and branding assets, on or ahead of schedule. Their team was highly responsive to feedback, quickly incorporating revisions and adapting messaging to fit evolving investor objectives and new financial data.

They balanced creative storytelling with business precision, ensuring each deliverable aligned with our strategic and capital-raising goals. Overall, their project management was disciplined, collaborative, and outcome-focused.

What was your primary form of communication with GreyBox Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Greybox was their ability to translate complex business models into simple, compelling stories that connect with investors. They combine creative insight with strategic clarity, quickly understanding BBM’s vision and articulating it in a way that felt both authentic and commercially powerful. Their team blended design, storytelling, and financial awareness seamlessly, producing materials that were not only visually sharp but also grounded in investor logic and market positioning.

Their team combines strategic thinking, creative execution, and business understanding in a way that is rare. They deliver exactly what they promise, communicate clearly, and consistently produce work that elevates both the message and the brand.

I would recommend them without hesitation to anyone looking to build a strong, investor-ready narrative. Their ability to combine strategic insight, design, and storytelling made the investment well worth it, providing lasting value beyond the initial project scope.

They delivered high-quality work, communicated clearly throughout the process, and felt more like partners than vendors. The outcome exceeded expectations and positioned BBM for real success with investors and strategic partners.

Are there any areas for improvement or something GreyBox Creative could have done differently?

I was very happy with Greybox and their work on the BBM project. They were thoughtful, engaged, and consistently ahead of expectations. Every deliverable, from the narrative to the design, was on point and they understood our vision from the start. Their ability to capture complex ideas and translate them into a clear, compelling story was exceptional. There was nothing I would have done differently, they delivered exactly what we needed.

BACKGROUND

Please describe your company and position.

I am the Partner of Catchword

Describe what your company does in a single sentence.

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity, strategic insight, and expert guidance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GreyBox Creative to accomplish?

• Corporate Visual Identity

SOLUTION

How did you find GreyBox Creative?

Existing Relationship

Why did you select GreyBox Creative over others?

• Great culture fit
• Company values aligned
• Previous experience with the agency

How many teammates from GreyBox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our agency engaged GreyBox to develop a logo and style guide for a client of ours, for whom we were developing a holding company name. We've worked with and engaged GreyBox numerous times before, have great respect for their visual design capabilities, and knew they'd be a perfect fit for this project, which required a quick turnaround (within 3 weeks). As always, they knocked it out of the park, overdelivering on the number of concepts they presented and nailing the design in just one round. Their deliverables included logo and style guide for the new holding company name. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

GreyBox never fails to deliver. Vincent, the agency's founder, and Remo, the firm's Creative Director, are incredibly talented branding and design professionals, and their work consistently speaks for itself. We've partnered on numerous visual design projects, most often involving logo, style guide, and other assets (presentation templates, social banners, etc.), and every engagement has been a huge success, our shared clients loving not just the work GreyBox delivers (which, honestly, is some of the best design work we've ever seen) but the way our firms interact. They're not just great designers, they're great people, easy to work with, endlessly accommodating, and focused on customer satisfaction—ours and our clients. 

For this particular engagement, GreyBox nailed the design for a large, billion dollar, holding company in the protective gear space. Our agency, Catchword, developed the name for the holding company (Valeron) and GreyBox handled the design work. We were all working under an extremely tight timeline (approximately 3 weeks for each of the two brand development phases) and they just completely nailed it. Every concept was more impressive than the last, making it difficult for the client to choose just one to adopt. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GreyBox is super easy to work with, extremely accommodating, always on time (ususally sooner), and consumate professionals. We love working with them. 

What was your primary form of communication with GreyBox Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The two things that most impress me about GreyBox are 1) how damn talented they are and how much we love their design work (!), and 2) how they always overdeliver and contextulize their designs in so many ways so that we and our clients can really imagine how effective the designs will be in market. Every identity they develop is fleshed out fully (not just on some business card and signage mockups), put in numerous rich environments and applications, really brought to life so that we can make a really informed decision about which identity to adopt. 

Are there any areas for improvement or something GreyBox Creative could have done differently?

Nah. GreyBox Creative is an amazing boutique firm I'd recommend to anyone for genuinely high-quality design services.

UPDATED REVIEW

This review was published on May 10, 2022.

Mark Skoultchi
Partner, CatchwordAdvertising & marketing

Tenafly, New Jersey

11-50 Employees

Mar 2021 - Jul 2021

$10,000 to $49,999

Verified
Project summary
GreyBox Creative has partnered with a leading naming and branding agency on several projects. Their scope includes logo design, visual identity system, and presentation template. 

Feedback summary
GreyBox Creative understood the platform and made it a success. The team is awesome and easy to work with. Most of all, they have an extremely experienced, strategic, client-centric team that's enjoyable to work with. 
BACKGROUND

Please describe your company and your position there.

I'm a partner at Catchword, a leading naming and branding agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GreyBox Creative, and what were your goals?

Catchword has partnered with GreyBox Creative on several company branding projects in the last few years. This review will be mostly focused on the naming and visual identity creation for a cancer detection platform. Catchword developed the name and GreyBox provided the creative work establishing the visual identity system. We worked collaboratively throughout the process for this particular project as well other projects that are similar in scope. To this day, as we continue to collaborate with GreyBox Creative and consider them a trusted partner.

SOLUTION

How did you select this vendor?

A few years ago, I reached out to GreyBox to discuss possible collaborations as we recognized that having a trusted design partner would be an asset to us and our clients. Their creative design expertise and process has fit like a glove for us since there is a mutual respect for what we both do. To this day, we continue to wow each other and strive to do deliver the best solutions for our clients. We are always looking to improve our combined process and the way we work together.

Describe the scope of their work in detail, including any steps and the final deliverables.

Their scope was to design a visual identity system that included logo concepts to final execution and delivery of stationery system, brand guidelines and a presentation template for use by the client’s internal sales and marketing teams. The GreyBox team was in sync with our process offering their design perspective during the tail-end of the naming process while we kept in sync throughout the creative execution process.

How many people from the vendor's team worked with you, and what were their positions?

Like Catchword, GreyBox is an extremely experienced team. There were three or four people involved from the GreyBox side. Vincent Fatato, Founder/President and Remo Strada Creative Director, served as our main points of contact throughout the process presenting all key deliverables and coordinating the work on their end.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After completing a number of projects with GreyBox, and being involved in the creative process, we have been extremely impressed with their their team and the work they do, and we can understand why they’re one of the most sought after agencies in the design space. To see the creative process in the works, including the literally dozens of logo ideas developed during the early stages of the conceptual process, has really impressed us. Ultimately, and in every client engagement, there were more than a handful of truly compelling design concepts, the hardest part perhaps being how to choose just a few to focus on and recommend! Without question, our combined skillsets have resulted in wonderful brand solutions (naming + design) and extremely happy clients.

Describe their project management style, including communication tools and timeliness.

GreyBox is an extremely responsive group, all seasoned business and design professionals. They know how to engage our shared clients, guide them through the design process, and ensure everyone’s on the same page about next steps. We and our clients are always perfectly in the loop and aligned on things related to the design work.

What did you find most impressive or unique about this company?

The GreyBox team seems to be very much like ourselves; strategic thinkers, creative, highly responsive, client-centric, really true experts in their field. We really respect them and enjoy working together. However, perhaps most importantly, what always impresses us the most is the incredibly thoughtful, “purposeful,” and BEAUTIFUL design ideas they develop. They’re a world-class creative services agency with an incredible amount of passion and talent for what they do.

Are there any areas for improvement or something they could have done differently?

Nah. Hire them. They’re awesome.

STAR RATINGS:
Overall rating:    
They're five stars all the way!

Quality:    
Always outstanding

Cost:    
Extremely reasonable, especially given the quality of their work

Schedule:    
Always responsive and timely

Willing to refer:    
I wouldn't hesitate to recommend GreyBox

BACKGROUND

Please describe your company and position.

I am the Principal of a private equity firm.

Describe what your company does in a single sentence.

Private equity firm focused on middle market 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GreyBox Creative to accomplish?

• We engaged Greybox to develop a brand identity for a holding company in our portfolio and it needed to happen in a short amount of time

SOLUTION

How did you find GreyBox Creative?

Referral

Why did you select GreyBox Creative over others?

Referred to me

How many teammates from GreyBox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Greybox became involved in the process toward the end of the naming process and once there were a handful of names being considered they offered their feelings on where it of the names could be taken from a visual standpoint. The GreyBox team lead a creative kickoff meeting to ensure we all had a clear understanding of the brand and there was alignment from both our teams before the logo concepts began. Greybox created an identity for the brand that included the development of a handful logo concepts, displayed in context which helped us choose a concept and after some quick revisions we finalized the logo and presentation deck in time for our meeting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was great how much the combined Catchword/Greybox team accomplished in the amount of time we had. We were able to use the new presentation materials that displayed the new name, logo giving our team the tools they needed. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were flexible, focused and seemed to be passionate about our success. I believe they were able to bring in the proper number of creative resources to deliver creative concepts that were strategic and thoughtful for this condensed project.  

What was your primary form of communication with GreyBox Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Greybox delivered creative concepts in a short amount of time. We had a lot of options that we really fit our image. We had a hard time to pick just one but were able to narrow it down, they refined it quickly and finalized the identity. They were very focused and precise which seemed some come from lots of experience with branding companies, which impressed me very much.   

Are there any areas for improvement or something GreyBox Creative could have done differently?

Nothing that comes to mind.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Aggrey & Clifford, Tanzania

Describe what your company does in a single sentence.

Aggrey and Clifford is a fully integrated advertising agency that offers comprehensive marketing and communication solutions, tailored to meet the unique needs of diverse businesses across various industries, ensuring strategic brand growth and effective audience engagement.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GreyBox Creative to accomplish?

• Develop a brand manual for a client in the financial sector.

SOLUTION

How did you find GreyBox Creative?

Referral

Why did you select GreyBox Creative over others?

Good value for cost

How many teammates from GreyBox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GreyBox Advertising was entrusted with the responsibility of creating a comprehensive brand manual for Tanzania Commercial Bank, aimed at establishing a strong and unified brand identity. This manual will detail both the visual and verbal elements of the bank's branding, covering essential components such as logo application, typography, and color palette, ensuring that all brand visuals maintain consistency and clarity.

In addition, the scope includes defining the tone of voice and messaging framework, aligning the bank’s communications to resonate with its core values and target audience. The brand manual will serve as a strategic tool to guide internal and external stakeholders in maintaining uniformity across all marketing materials, digital platforms, and corporate communications, ultimately enhancing the bank’s presence and fostering customer trust.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand Consistency Score: Track the percentage of marketing materials and communications adhering to the brand guidelines. A target score of 90-100% consistency across all channels would indicate successful adoption.
• Reduced Design Time: Measure the time reduced by design and marketing teams to create branded materials, as a clear and comprehensive brand manual should streamline the process.
• Increased Engagement on Digital Platforms: Track any rise in engagement metrics (e.g., clicks, likes, shares) on digital platforms following consistent branding, as a stronger brand identity can drive higher engagement.
• Audience Brand Recognition: Use surveys or social media sentiment analysis to assess whether external audiences can recognize and associate the brand’s identity with Tanzania Commercial Bank. An increase in brand recall or recognition over time would indicate success.
• Internal Feedback on Brand Manual Usability: Collect feedback from internal teams (design, marketing, communications) on the brand manual's usability. Positive feedback on ease of use and clarity will be a key indicator of progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Although the project extended beyond the agreed 6-week timeframe, initially set to begin in April, the brand manual was professionally executed despite the delay. The design precisely reflected the objectives outlined in the creative brief.

The final product met all expectations regarding quality and alignment with the brand’s identity. Throughout the process, the team remained open to suggestions and actively responded to shared feedback and needs, ensuring that the outcome effectively addressed the project's goals.

What was your primary form of communication with GreyBox Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The company maintained a high level of professionalism throughout the entire process, consistently demonstrating a commitment to excellence. They ensured that communication remained clear and transparent at all stages, providing regular updates and addressing any concerns promptly. This open and effective communication helped to foster a collaborative working relationship, ensuring that all project objectives were aligned and met efficiently.

Are there any areas for improvement or something GreyBox Creative could have done differently?

Overall, GreyBox successfully met expectations across all key areas of focus, delivering a high-quality brand manual that aligned with the project’s objectives. However, there is room for improvement in terms of the manual's scope.

It could be more comprehensive by including for example, a detailed guideline for both internal and external signage, offering clear direction on how the brand should be represented in physical spaces. Expanding the manual to cover signage design would ensure greater consistency across all brand touchpoints, further strengthening the brand’s visual identity.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Valera Health

Describe what your company does in a single sentence.

Valera Health is a telehealth platform providing care to all members of our communities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GreyBox Creative to accomplish?

• Website Redesign
• Visual Identity development

SOLUTION

How did you find GreyBox Creative?

Online Search

Why did you select GreyBox Creative over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from GreyBox Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work included an entire website overhaul, logo rework, and development of a visual identity system:

• Logo Design & Visual Identity System: Development of final logo and stationery items such as busines cards, letterheads, envelopes, signature files
• Brand Guidelines: Development of brand guidelines (often10-12 pages) including but not limited to; brand strategy elements, fonts, corporate colors, image/photography, style/tone, logo misuses, file formats, sig files, etc. 
• Website Design & Development: Development of a custom designed website built upon WordPress CMS that is fully responsive and ADA compliant

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have yet to launch the website, but I am confident we will see a stickier site with higher rates of engagement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The whole team was incredible to work with. They were flexible and understanding as issues popped up on our end. They delivered an unbelievable prooject on time and on point. If we had questions or wanted to explore a new direction, they were always willing to accomodate that in a timely manner. 

What was your primary form of communication with GreyBox Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their consistently excellent work across all our various deliverables. They can seemingly do no wrong. If I had to pick one element of the work I thought was exceptional, it would be their logo redesign for us. 

Are there any areas for improvement or something GreyBox Creative could have done differently?

NA

BACKGROUND

Introduce your business and what you do there.

I'm the co-owner of ABL & Associates.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GreyBox Creative?

GreyBox Creative redeveloped our website. We were an antiquated family business, so we needed a refreshing. Our business was founded in 1978, so we were trying to get up with the new times by launching a new website with a cleaner look to achieve more brand awareness.

Our website doesn't really generate business for us, so creating a new website could seem counterintuitive. People don't go to our website after looking on Google for a mechanical contractor. We already have a good reputation, and our business is more based on relationships. Thus, we wanted this website so that new clients in town who already knew us could look for us online and not find an outdated website.

SOLUTION

What was the scope of their involvement?

GreyBox Creative created a new website for us. Their work included adding content to the site. Still, in addition to building the new website, they rebranded our logo. One of the biggest features GreyBox Creative implemented was adding a short video, which was very creative of them. Additionally, they added a page where people can apply to work at my company.

What is the team composition?

The two teammates I dealt the most with were Vincent (Founder & President) and Remo (Creative Director). Remo was in charge of all the creative work behind the project, including the logo rebranding, which took us several meetings over the year. Although both of them were present at all the meetings, Remo was more of the project manager.

In addition to them, there were others involved, so we dealt with a total of four people throughout the process. For example, there was someone in charge of writing the content for the site. However, I'm not sure if that person was part of their team or an external contractor.

How did you come to work with GreyBox Creative?

I found them through a referral.

How much have you invested with them?

The cost of the project was $15,000.

What is the status of this engagement?

We started working together around November 2022, and the project was completed in April 2024. It was an over-a-year process, but it had nothing to do with GreyBox Creative. It was more on us, as we spent time providing them with information and images and having them waiting for our approval. We got very busy at times, and they were very patient with us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

GreyBox Creative was able to redevelop our site, and we were more than pleased with the result; we were very happy with their work. Speaking about our logo, their team brought what was a 1970s–1980s logo and cleaned it up, making it look more streamlined.

GreyBox Creative did the same thing to our website. They truly brought us to the forefront of what we needed. Now, our website is very easy to navigate and has a lot of information on it. We've already received great compliments on the video of our site and how well our staff is portrayed in the field as they install equipment. Overall, they did a phenomenal job.

Still, it's too early to notice the benefits of this project. As mentioned, our main goal was to increase our brand awareness. However, we're still implementing the new logo. I have 50 trucks on the road, so we're in the process of changing hard hats and other equipment to reflect the new brand.

How did GreyBox Creative perform from a project management standpoint?

GreyBox Creative delivered on time and on budget, and they communicated well with us. I want to reiterate that the project delays were our fault for not responding quickly to them, so the project length had nothing to do with their work.

As for communication tools, we used a combination of phone calls, emails, and virtual calls. Email exchanges represented around 70% of our communication with them.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I can't say enough good things about Vincent and Remo. They were a solid team and answered questions along the way. We're not a tech company, so technology goes over my head. Still, they educated me on what my company needed. They also interacted with our IT person to implement signature pages for emails. Thanks to them, the project was seamless — they did a fantastic job.

What did you find most impressive about them?

Vincent and his team were dynamite, from providing ideas to creating the best verbiage for the website. For example, they suggested hiring a professional photographer to do site and office photo sessions, after which they incorporated the new photos on the site.

Are there any areas they could improve?

There was nothing GreyBox Creative could have improved on; they were solid throughout.

Do you have any advice for future clients of theirs?

Keep the communication lines open. We had a moving target throughout the process because, although a website development project seemed simple, I didn't realize how much work it would take on our end to make the project successful. There was a lot of communication needed throughout the process so that they could accomplish our goals.

BACKGROUND

Introduce your business and what you do there.

I’m the VP at Adesso Innovative Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GreyBox Creative?

We were a new company, so we had to develop everything from scratch.

SOLUTION

What was the scope of their involvement?

GreyBox Creative has worked with us to build our brand identity, develop a website, and create marketing collateral. We initially set the project in stages and worked with them to come up with the concepts and core ideas behind the company.

They gave us their opinion on our identity from a branding standpoint. Then, GreyBox Creative worked through every step to build out the imagery and logos. Once we had all that, we moved on to the website and some marketing collateral.

The platform is a standard multi-page website. They've integrated some functionality to allow customers to log into the portal.

What is the team composition?

We’ve worked with Vincent (Founder & President) and two other team members: one responsible for the copy and another who works on deploying the website.

How did you come to work with GreyBox Creative?

We found them through Google.

How much have you invested with them?

We’ve spent just north of $30,000.

What is the status of this engagement?

We began working with them in September 2023. We’ve completed the initial project, but we’re still collaborating on some new things.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We initially had a good idea about GreyBox Creative’s level of quality because they showed us their previous work, but they’ve exceeded our expectations.

How did GreyBox Creative perform from a project management standpoint?

They’ve done a great job communicating the timeline and the different steps along the way. We mainly communicate via emails and phone calls. Additionally, there are some shared Google Docs to show the progress.

What did you find most impressive about them?

GreyBox Creative has a relatively small team, so they’re very invested. We feel that we get their full attention so we don’t get lost in the mix. Overall, the whole team has done a great job and played their role.

Are there any areas they could improve?

Maybe we’d like to have the work faster, but they’ve done an excellent job managing expectations.

Do you have any advice for potential customers?

Have a good idea about what you want going in and communicate it to them. GreyBox Creative provides feedback on the necessary steps of the project and works around your requirements.

BACKGROUND

Introduce your business and what you do there.
I’m the VP of marketing for Intrepid Museum.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with GreyBox Creative?
We were rebranding the museum from our logo and mark to our creative campaigns. Our team needed to come up with a whole new look and feel that best represented the direction we were going. Given that, we hired GreyBox Creative to work in tandem with another vendor to help us realize a new visual identity for the museum. 

Our goals included increasing brand awareness and engagement for the museum. It had been around 20 years since we underwent a rebrand, and the museum has grown a lot since then. Given that, our main objective was to gain a visual identity, messaging, and branding that best fit what the museum was in the present day. The branding should allow the museum to reach audiences. 

SOLUTION

What was the scope of their involvement?
GreyBox Creative worked on everything related to our visual identity, including fonts, font packages, color palettes, and more. They created a style guide that determined how we could use the assets and photography to leverage our new brand identity. Other deliverables included business cards, stationery, and other collateral for our various departments.

Once we had this visual identity, GreyBox Creative helped us deliver general mission and membership campaigns as well as other campaigns on the digital, print, and social sides. Meanwhile, the other vendor primarily handled the strategic side of the project, but GreyBox Creative was involved in every step of the process. They took the lead when we focused on the aforementioned campaigns, helping us incorporate creative messaging into the assets and campaigns.
What is the team composition?
We mainly worked with Vincent (Founder & President), and our lead on the creative was Remo (Creative Director). They were our main points of contact, although other team members were working behind the scenes.
How did you come to work with GreyBox Creative?
We sent an RFP for the project and identified the GreyBox Creative team through referrals from other cultural museums that worked with them in the city. We needed an agency that was in close proximity to the museum so we could meet frequently with them and give them a better understanding of who and what we were.
How much have you invested with them?
Our agreement was with GreyBox Creative and the other vendor. Collectively, our investment was around $200,000–$900,000.
What is the status of this engagement?
The engagement lasted from November 2022–December 2023. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We launched the new brand in October 2023 alongside a website we built with another firm. Anecdotally, the brand was well-received by our partners and donors. Our internal staff and other people liked the final product, and we leveraged it for various uses right off the bat.
How did GreyBox Creative perform from a project management standpoint?
GreyBox Creative managed the project well. They were organized and good at taking our feedback and making corrections. They also gave their feedback in terms of what would work better and what was best for the brand they created. Everything was articulated well. We primarily used Zoom for our weekly meetings, although we had a couple of on-site meetings in the beginning. Some of our larger stakeholder meetings were facilitated on-site, too.
 
Remo was the lead visionary for the creative process, and he did a great job balancing everything he was digesting. As one of the larger museums in the city, we were a complicated institution and blended many business facets. We had various departments working with grant projects and programmatic arms.
 
In other words, we had a complicated brand, and Remo did great in understanding those components and coming up with creative approaches. Overall, the products they delivered were insightful and forward-thinking; they helped us position ourselves in the best way possible with the new brand for the museum’s growth.
What did you find most impressive about them?
They had highly creative teammates. I was impressed with their ability to think outside the box and provide us with options, which allowed us to see a wide variety of interpretative styles. Specifically, they did a great job at logo design and development; they also performed well in coming up with campaigns and developing copy and headlines. They took the brand they created and translated it into smart campaigns.
Are there any areas they could improve?
No, there weren’t any. If anything, they did a great job listening to us and working through the speed bumps we had every once in a while. That was great, considering that we had a lot of voices within our organization — they had to deal with a committee of 7–8 stakeholders from different disciplines within the museum.
Do you have any advice for potential customers?
Be open to GreyBox Creative and let them know if you have strong positions one way or the other. Articulate who and what your organization is. This is the most important part of the engagement — being clear about who you are will help them hone in on the best approach to your visual identity.  

Moreover, be open to concepts that are vastly different from what you’re used to; this can be difficult from a client’s perspective, especially those who have been with a brand for so long. It can be hard to look at unique concepts with an open mind. My advice is to step away from your current brand and understand the purpose of the engagement. Be clear about your goals and audience, and the team will give you creative ideas. 

BACKGROUND

Please describe your company and position.

I am the CEO of Tronvig Group

Describe what your company does in a single sentence.

Brand Strategy and Advertising

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire GreyBox Creative to accomplish?

• Strong visual branding partner
• Creative problem solving
• Stylistic shift from the project partner whom our client rejected

SOLUTION

How did you find GreyBox Creative?

Referral

Why did you select GreyBox Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned
• Design talent

What was the size of GreyBox Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Pick up the brand identity creative work of a key client and carry it forward, finalizing the logo design and then building out the entire brand system including a comprehensive brand manual. Branded designs across the full spectrum of the client's massive collection of brand applications and serving with our team on the ongoing brand review board which assesses all third party and internal design submissions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Award winning brand system with 10,000+ employee client enthusiastically embracing, using, and guarding the new visual brand system. For the client this was a high risk endeavor with multi-million dollar implications.GreyBox Creative was the perfect brand design partner to help os carry it through to a successful completion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

GreyBox Creative is always responsive and ready to listen and pitch in where needed. They always deliver as promised and do so with creative and business integrity. I never have a second thought when brining them in on a mission critical or high stakes project.

What was your primary form of communication with GreyBox Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Creative problem solving and design innovation carried out efficiently and within the constraints of the brand strategy. I'm impressed with their creative intelligence and integrity.

Are there any areas for improvement or something GreyBox Creative could have done differently?

This was a near perfect project collaboration. I could not have asked for a more capable creative partner.

BACKGROUND

Please describe your company and your position there.

I am the VP of Finance & Strategy for Scratch Music Group. The company is a leader in DJ performance and education services, each operating under sister brand names.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire GreyBox Creative, and what were your goals?

Scratch was looking to do a comprehensive brand re-vamp for its Scratch Events division, including a deep dive on brand identity and name, and carrying through to a new logo, visual identity, website, etc. We wanted to give life to a brand that for too long had operated in the shadows as a B2B.

SOLUTION

How did you select this vendor?

Clutch reviews were instrumental in finding an initial group of 4-5 agencies we felt could handle a comprehensive project, so that they could in-house work stretching from the identity to design ends. I vetted the final group via other online sources and their own websites, before conducting intro calls, and selecting a partner that clearly jumped out to us as the best fit.

Describe the scope of their work in detail, including any steps and the final deliverables.

Greybox Creative partnered with Limbic Brand Evolution, which conducted the brand identity half of the scope of work. Greybox was present as observer/shaper for this half, and then picked up at the mid-way from the output of the identity work to take over the 2nd phase, and had the task of producing: a new logo; a new core visual identity including fonts, colors, etc.;

Website templating in design form for a front page and 2 additional internal pages; applying the visual identity and key messaging from the brand hierarchy to a selection of 1-pager PDF sales collateral templates; the compilation of all the design and messaging features into a comprehensive brand guidelines document.

How many people from the vendor's team worked with you, and what were their positions?

The design work was led by Remo, Creative Director, and the entire project was overseen and facilitated by Vincent, Founder/President.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were thrilled with the output of the work. We are a small company with no in-house marketing or branding expertise to guide us, and had little experience with a project of this nature or budget. The entire new brand identity that was delivered exceeded our expectations. Every time we pushed them to take a concept a little bit deeper, or to put a different spin on it, they nailed it.

Describe their project management style, including communication tools and timeliness.

We kept a very open line of communications. The typical cycle would be each week having the Greybox and Scratch teams meet via Zoom to go over new progress, then discussing understanding of next steps, then waiting to correspond via email until we were ready to repeat the cycle again.

What did you find most impressive or unique about this company?

The most impressive part for Scratch was the feeling like we were working with a partner who was too good for us. We thought during the initial pitch, and even at the end, that this agency was too good and too well-regarded to work with a small company on a relatively small budget. Despite that, we felt the whole way along that they valued working with us, and were happy to have us as a client/partner.

Are there any areas for improvement or something they could have done differently?

The project extended for longer than was agreed in the SOW. It was ultimately no issue for either party, but it would have been good to have better alignment of expectations between the scope and the timeline.