What was the scope of their involvement?
GreyBox encouraged us to invest time in the process of articulating our strategy in a couple of different venues and among different people. They helped unify our voice when it comes to describing our value proposition and created pitch books, marketing materials, and a website.
They were involved in everything from developing collateral and business cards to articulating strategy and creating presentations.
When we first started collaborating, they also designed a single page for our website as a placeholder that we've since gone back to build out with them.
What is the team composition?
Vincent Fatato [Founder and President, GreyBox Creative] was the first guy that spent a lot of time with us, scoping out the project back in 2015. We've also spent a lot of time with Remo Strada [Creative Director, GreyBox Creative], as well as Gaelen Hallenbeck [Director Online Marketing and Web Development].
Remo has worked closely with us on everything and been very thoughtful throughout the process. We're really happy with his work and value his feedback—he's a pro.
How did you come to work with GreyBox?
We found them through online research and references. We felt that many other websites were subpar. You only get on chance to launch a new firm, so it was important we chose wisely. We were willing to invest the money in a shop that was well-resourced and had experience in financial services.
We talked to 7 or 8 companies and interviewed 3 in person, spending some time with GreyBox in New York. We liked their people and the fact that they didn't just offer identity work; they could help with other projects as our business grew. They understood our vision, so we felt like they would be good long-term partners for us.
How much have you invested with them?
We spent about $18,000 during the first phase and the website accounted for additional $8,000.
What is the status of this engagement?
We've worked with them since March 2015 and continue to collaborate. The initial project was completed in July 2015.