What evidence can you share that demonstrates the impact of the engagement?
I’ve worked with a few different branding agencies and graphic designers, but Tenderling Design has a lot of business, restaurant, and hotel experience. They went above and beyond other agencies.
Their team reached out to vendors to ensure that the correct specifications and colors were delivered, and they also walked them through any questions. They made sure that the window panels were correctly installed, and that the hotel team was pleased with it. From start to finish, Tenderling Design is hands-on.
For one project, we worked with a large agency for a hotel brand development project that involved naming and collateral development. When we got the final product that, there were no many points wrong. We couldn’t even get print products for the specs that the pieces needed to be created on.
We hired Tenderling Design for a secondary sub-project where they basically overhauled it to make it printable and production-worthy. They were great at guiding us on price points and negotiations. They went to the printers to make sure the colors were correct and were sensitive to our timing needs. Their team was dedicated to delivering what we envisioned. Without having an agency like Tenderling Design, I don’t think we would’ve ever been able to produce any of the things that the original agency came up with.
For that particular project, we still work with Tendering Design on building and enhancing new assets, even working with previous parts that the other agency made. That point in our relationship solidified all of our future projects with Tenderling Design.
How did Tenderling Design perform from a project management standpoint?
They perform great. I feel like their team keeps me on my toes. They send weekly status recaps and answer questions in a timely manner. Most of the time, they’re answering the same day. They can hop on a call, but also have the patience and willingness to sit down and explain their processes. They’re excellent at talking through their decisions to make their clients feel comfortable moving forward.
What did you find most impressive about them?
Their communication style is what I appreciate the most. They want to understand what we envision and what the goal is. The team at Tenderling Design works collaborating, giving us options and solutions that we weren’t even aware of. They want to know where our inspiration comes from.
Are there any areas they could improve?
I don’t think so. As they start to become popular, they’re figuring out how to expand as a company. I appreciate that they still operate as a smaller boutique firm. I still directly hear from the owners, even as they grow their workload.
Do you have any advice for potential customers?
Always know your budget for creativity and production. Make sure you understand that before presenting all of the content. If not, communicate that to them and let them know what you need. They can provide support. Their team has given us support with stock imagery and photoshoots.
Streamline everything so that they have the freedom to put it together creatively. They’ll deliver what looks the best.