Website Revamp for AI Company
Featured Review- Web Design Web Development
- Confidential
- Jan. 2024 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They've been incredible, and the project would have been a lot harder with another agency."
- Healthcare
- 51-200 Employees
- Phone Interview
- Verified
VALMAX DIGITAL has revamped the website of an AI company to improve their web presence and better convey their brand and services. The project has included custom design and development.
The client's new website has improved metrics and received very positive feedback, as it is more in tune with their brand and offering. VALMAX DIGITAL has delivered work on time and has been flexible and responsive to the client's requests. Moreover, they've efficiently addressed the client's needs.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
BACKGROUND
Introduce your business and what you do there.
I'm the director of marketing for Vamstar, an AI company offering a range of different services to the medtech, life sciences, and pharmaceutical sectors. Our services include marketing intelligence, data analysis, and tender aquisition.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with VALMAX DIGITAL?
We needed a whole redesign of our web assets. Our existing website was old and lucky because it had been created several years ago, so it wasn't presenting us in the best light. We had a lot of demands and needs for this project, and VALMAX DIGITAL was the only company able to say yes to all our requests.
SOLUTION
What was the scope of their involvement?
VALMAX DIGITAL has helped revamp our web presence. One week after we started our conversation, we provided them with a brief. We had initially mapped our website; this was a diagram I put together outlining the interconnections between the different pages, the value of those different pages, the user flow through them, and the needs of each page.
For the first phase of the project, VALMAX DIGITAL had to design something that was more representative of our brand, so there was a lot of design work involved. It took a lot of back and forth until we could actually get to the right type of design and layout we were looking for on our website.
We were also looking for a website with a range of functionalities and abilities to place content and gate it depending on the users we were targeting and the people visiting our site. VALMAX DIGITAL has created a backend for our site that allows us to give users access to more in-depth content pertaining to the industry vertical they belong to.
Currently, we're about to finalize the website. We're just adding final touches needed, but the project itself is done.
What is the team composition?
I initially spoke to Vlad (CEO) and Maksym (Business Development Manager). Maksym has led a lot of the project management efforts and has been keenly involved in the design process because the project has been quite demanding from a design perspective. As the project advanced, I started working directly with Maksym.
How did you come to work with VALMAX DIGITAL?
I found them online. During my research, I looked at a lot of potential partners, some of whom were based in London and some others in Sweden. Basically, I was scouting the globe to find the right agency to work with. I ultimately chose VALMAX DIGITAL because none of those other companies could really promise to deliver the project as we wanted, and some of them offered very elevated costs.
What is the status of this engagement?
We started working together in January 2024, and the partnership is ongoing. Although we're close to ending the project, we hopefully will return to VALMAX DIGITAL whenever we need new pages or new web assets.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
The feedback from customers has been generally very positive. They've told us that our new website is more in tune with our brand and what we offer. As for the internal feedback, everyone seems to love our new website.
As for quantitative feedback, it is hard to provide actual numbers because we have multiple projects going on, so tracking of metrics depends on other things. For example, there was a time when we actually lost user accounts, so it's hard to tell for sure the impact of the new website.
However, comparing the last two weeks of data to last year's same period, our metrics are actually stronger. Our business is very cyclical, so this result is actually impressive. Still, I can't provide more accurate data because the new website launch is quite fresh.
How did VALMAX DIGITAL perform from a project management standpoint?
Everything has been delivered on time. Although there have been small delays, those were caused by us wanting to go back to the drawing board. When we moved ahead with the project, we realized that we wanted a little bit more than what we had commissioned.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
Maksym has been brilliant. We've been incredibly demanding and a bit difficult because our business vertical requires a lot of different considerations. There's also been a lot of technical requirements outlined in our brief, although we could have been a lot better in that regard. Still, Maksym has always been very good at picking up on those missing details.
In addition to that, the design phase took longer than anticipated, although it was mainly due to us, not VALMAX DIGITAL. Still, Maksym was able to take the time to meet with us, receive record calls, and understand what designs we liked. We went into this project without a clear layout for the design, but he was able to think it out from thin air, which was incredible by itself.
What did you find most impressive about them?
VALMAX DIGITAL has thought about everything I've wanted from a marketing perspective without me having to ask for it. Initially, we wanted a website using a preexisting theme, but we weren't sure about it. Maksym talked with me and told me that they could use the theme we wanted but warned me that it would make the website heavier and clunkier. He also offered to build the website entirely from scratch for us.
Initially, I was a little bit nervous about building the site from scratch. However, I ultimately found the backend they built to be very simple and easy to use. For example, they recently set up a case study feature, which creates a case study page for each case study.
Thanks to this feature, I can simply go to the backend, create a new case study, paste the text, and change the images and colors myself without affecting the site. I break things very easily, but thus far, I haven't broken the site.
Are there any areas they could improve?
There's nothing VALMAX DIGITAL could improve on. They've been incredible, and the project would have been a lot harder with another agency.
Do you have any advice for future clients of theirs?
Create a map for the site you want in order to convey what you want to achieve easily. Moreover, spend time outlining the brief. We could have saved ourselves a lot of time if we had a clear brief from the start. Still, some of the best features and setups of our website came from VALMAX DIGITAL's side, as they suggested them based on what we wanted to achieve.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS
"I've already recommended them and will continue to do in the future.