What evidence can you share that demonstrates the impact of the engagement?
Born & Bred helps our brand recognition, creating a very professional and approachable brand to aid in destigmatizing cannabis. They’ve achieved a professional look and feel and made our brand cohesive, whether that’s in a big campaign or partnering with a band.
How did Born & Bred perform from a project management standpoint?
They have a Slack channel for us to submit any creative requests when we’re on retainer. We fill out a creative brief and email it to them. They have an Excel spreadsheet that they keep for me once a month, and I can also check progress on Google Sheets.
We have set deadlines and established timelines, but sometimes unexpected tasks come up. They’re very fast workers—we’ve assigned projects a day or two before they’re due, but they’re very flexible.
What did you find most impressive about them?
The quality of their work for the price is incredible. They’re better than some big-name agencies I’ve worked with that offer subpar work at a high price. They’re very flexible and deal with our startup-induced craziness. It’s been a pleasure to work with them and they go with the flow.
Are there any areas they could improve?
When we started, there was some disconnect with what we wanted and what they’d produce. However, when we implemented the creative brief, they got better at aligning to what we want to see.
Do you have any advice for potential customers?
The biggest thing is making sure that decisionmakers at your company are brought in from the beginning and know their staff. Sometimes, we have them work on a project, but as it climbs the ladder, decisionmakers who weren’t initially in the process are confused or noncommittal. In order to not waste anyone’s time, you need to have engagement at all levels them from the beginning of the project.