Woden

BACKGROUND

Please describe your company and position.

I am the CEO of U.S. Cabinet Depot

Describe what your company does in a single sentence.

Provide Kitchen & Bath Cabinets to Dealers throughout the USA

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Provide a differentiated market position that captures USCD's unique value proposition to kitchen cabinet dealers. A position that inspires both external dealer customers and internal members of the USCD team.

SOLUTION

How did you find Woden?

Other

Why did you select Woden over others?

Great culture fit

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To develop the messaging and brand strategy that allows U.S. Cabinet Depot to be perceived as a credible, quality partner by designers and compete with domestic brands within showrooms.  Woden delivered USCD's story and a story guide for USCD to use to shape its external and internal messsaging.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The primary outcomes have to do with USCD's Vision, Mission, Values, Differentiators, Positioning, Brand Promise, etc.  I am very happy with the work product.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, project deliverables were on time.  Woden kept the process moving and appropriately following up with our USCD team.  

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Ed and Anya quickly assessed USCD's position in the market and honed a message that cuts through the industry clutter.   

Are there any areas for improvement or something Woden could have done differently?

I felt the sessions with Alex were perfunctory and did not add a lot of value, outside of general information.  They almost felt rushed.  

BACKGROUND

Please describe your company and position.

I am the CRO of Revive

Describe what your company does in a single sentence.

ReviveHealth is a virtual healthcare subscription service — offered by employers as a benefit — that gives members on-demand access to primary care, mental health, pharmacy, and urgent care services at no out-of-pocket cost, with the goal of reducing overall healthcare spend

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create a Strategic Narrative
• Align Multiple acquisitions into the consolidated company value prop

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• High ratings
• Unique needs and specialized support

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create a value proposition, market differentiators, a strategic narrative, sales training and marketing refresh. Deliverables included: hands on, in-person training, review of marketing material, tag lines, sales/marketing narrative and market differentiators

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Sales, Market recognition, external understanding of our unique product/offerings, unifide voice and value proposition internally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Consistently met deadlines, flexibe and available for all needs. 

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Woden was a genuinely transformative experience for our organization. From the first conversation, their team demonstrated a deep understanding of what makes a brand's story resonate — not just with customers, but with the people on the front lines selling and marketing every day. The engagement covered everything we needed: a clear and compelling value proposition, sharpened market differentiators, a strategic narrative that finally gave our team a unified way to talk about who we are and why we win, and a full marketing refresh that brought our materials in line with where we want to take the business. What stood out most was how practical and grounded the process was. This wasn't theory delivered in a slide deck — it was hands-on, in-person collaboration that brought our team into the work rather than handing us something to figure out on our own. The sales training was particularly impactful. Woden didn't just hand us new messaging and wish us luck — they worked directly with our team to internalize it, practice it, and own it. The taglines they developed are crisp and differentiated, and the sales and marketing narrative they built gives our reps a story that actually moves conversations forward. Our team left the engagement with real confidence in how to position us in the market. The review of our existing marketing materials was candid and constructive. Woden identified gaps and inconsistencies we had grown blind to and helped us see our brand the way a prospective customer would — then showed us exactly how to fix it.

Are there any areas for improvement or something Woden could have done differently?

None. I recommend them without hesitation. 

UPDATED REVIEW

This review was published on February 6, 2026

John Lufburrow

CEO, Revive Health

Other industries

Ponte Vedra Beach, Florida

201-500

Dec 2026 - Dec 2027

$50,000 to $199,999

Verified

Project summary
Woden provides brand messaging services for a healthcare company. The team has helped the client clarify their strategic narrative, built a messaging hierarchy, and enabled consistent go-to-market storytelling.

Feedback summary
Woden has completed the project and delivered a phase one training, exceeding the client's expectations. The team is professional, efficient, and understanding of the client's business needs. Moreover, Woden has been able to learn quickly and keep up with the fast-paced environment.

BACKGROUND

Please describe your company and position.

I am the CEO of Revive Health

Describe what your company does in a single sentence.

Revive Health is an clinically integrated network of clinicians, providing whole-person care to over 4.5M members.  We are built to be a true whole‑person, whole‑journey healthcare ecosystem rather than just another point solution in the benefits stack. At its core, Revive operates as a subscription-based, benefit that sits alongside or outside traditional medical plans, giving people easy, always‑on access to integrated care, not just a digital front door.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• To drive growth beyond "ready buyers"
• To consult on all of the cascading elements beyond the initial value story
• To recharge our value story in the market

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work (how they helped Revive)
Clarified Revive’s core strategic narrative

Led working sessions to uncover Revive’s “StoryKernel” – the concise strategic story that defines why Revive exists, what problem it solves, and why it is essential for employers and members.

Helped translate your dissatisfaction with the status quo and the “most empowered healthcare on earth” vision into a clear, repeatable narrative.

Built a structured messaging hierarchy

Developed a messaging framework from the StoryKernel, including high-level brand promise, key pillars (whole‑person, whole‑journey, cost clarity), and proof points tailored to employers, consultants, and members.

Created consistent language that your sales, marketing, and leadership teams can use across decks, website, proposals, and events.

Made the value story more customer‑centric

Reframed Revive’s offering from features (virtual clinic, pharmacy, weight health, mental health) to outcomes and stakes that matter to employers (lower trend, happier employees, reduced friction) and members (simple, affordable, empowered care).

Shifted messaging away from “what we do” toward “why it matters” and “what changes” for the customer.

Enabled consistent go‑to‑market storytelling

Provided narrative guidance and language that can be implemented across marketing, sales enablement, and customer experience touchpoints so prospects experience one coherent story.

Equipped Revive’s team to use story as a growth lever—turning your “revolution” message into an asset that attracts best‑fit customers and accelerates buying decisions

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The completion of the Storykernal and the delivery of a phase one training at a national meeting with market facing employees.  Both outputs were above expectations and valuable to our organization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Professional and efficient.  I enjoyed working with them.  Clear understanding of our business needs and did the hard work to generate a great output. 

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How quick they learn is impressive.  Often times it takes months for a consultant to get up to speed on the details and then synthesize and drive to the output.  We put Woden on a tight schedule, and they never pushed back or fell behind.  This is unique having worked with hundreds of consultants over the years it is refreshing to know Woden can keep up with a fast-paced environment.

Are there any areas for improvement or something Woden could have done differently?

It's early in our journey but at this point, I have little critisim.  

STAR RATINGS

Overall rating: 5.0 would recommend

Quality: 5.0 best in class

Cost: 5.0 fair value compared to others

Schedule: 5.0 ahead of schedule and great quality

Willing to refer: 5.0 No reservation in recommending them to other CEO's.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of strategic programs at TouchPoint. We invest in and acquire complementary businesses, providing growth capital and expertise to help them expand and achieve market leadership.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We needed help refreshing our strategic narrative and core values.

SOLUTION

What was the scope of their involvement?

Woden has been engaged to define our strategic narrative, mission, and differentiators. They’ve also aligned our platform messaging to our enterprise story and supported activation through leadership materials, website copy, and social content. In terms of deliverables, Woden has delivered or substantially developed our story kernel, mission, vision, core values, differentiators, platform messaging architecture, and StoryGuide access. They’ve also provided website copy support, slide decks and rollout materials, social media refresh support, and overall messaging.

What is the team composition?

We’ve worked with 2–5 teammates from Woden.

How did you come to work with Woden?

We found them through a referral. We chose them over other options because they they had a great culture fit, their company values aligned with ours, they are close to our geographic location and their pricing fit our budget.

How much have you invested with them?

We’ve spent a confidential amount with them.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The clearest outcomes of our engagement with Woden have been the creation of a unified enterprise narrative, the alignment of our platform messaging, and the successful integration of that messaging into key business materials such as leadership presentations, annual report content, and website development. These outcomes have shown progress by moving us from narrative exploration to practical brand activation (still in progress). Moreover, our early feedback has been encouraging. Our leaders have been highly engaged, and our narrative has been seen as more modern and strategically useful. Our messaging has also quickly begun to influence our major materials. The feedback has been less about whether the direction is right and more about how to make it even more authentic, practical, and easy for leaders to use consistently.

How did Woden perform from a project management standpoint?

Woden’s project management has been strong overall. They’ve been organized, engaged, and helpful in keeping momentum on a complex branding effort. They’ve delivered the core messaging work in a timely manner while also remaining flexible as we’ve refined the scope and activation needs. In terms of communication, we’ve had in-person and virtual meetings.

What did you find most impressive about them?

Woden’s ability to turn a complex enterprise story into a practical, repeatable messaging system has been impressive. This system has respected our heritage, clarified our strategic value, and been applied consistently across leadership communication, platforms, and brand materials.

Are there any areas they could improve?

Woden has brought strong strategic thinking and useful messaging frameworks. However, they could add even more value by making the language feel more immediately usable, accelerating practical rollout tools, and simplifying stakeholder alignment across a complex multi-platform organization.

BACKGROUND

Introduce your business and what you do there.

I'm the VP of sales and estimating for Sure Steel, Inc., a construction company. We supply and install structural steel, metal building systems, insulated panels, cladding, and mass timber for complex projects in the healthcare, energy, advanced tech, and transportation sectors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We were looking to solidify our brand vision and messaging so we’re can tell a consistent story to our customers to encourage evangelism from them to be considered the benchmark in the industry for what we’re do and to ensure our client journey came with predictability that they can trust.

SOLUTION

What was the scope of their involvement?

Woden has provided a story guide with consistent and predictable brand messaging that could get us through the next 3–5 years. The story guide has been the main focus to this point. We're now getting into the implementation portion, where Woden will help us inject our story into our marketing.

What is the team composition?

We've worked with 2–5 teammates from Woden.

How did you come to work with Woden?

My boss referred Woden to me.

What is the status of this engagement?

We started working with Woden in September 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have weekly check-ins with Woden, where they provide updated drafts of the story kernel and the story guide. We've gone through about 6–7 updates until we landed in our final version. This was done within the original timeline that Woden presented to us. Our internal team has received the story guide very well.

How did Woden perform from a project management standpoint?

Woden is very prompt and always delivers on time. The team does a great job driving the action forward and not letting things get stalled. We communicate through virtual meetings.

What did you find most impressive about them?

Woden's attention to detail is impressive. They always come prepared, listen to our feedback, and incorporate it appropriately.

Are there any areas they could improve?

I think they've nailed it.

BACKGROUND

Please describe your company and position.

I am the SVP Sales & Marketing of a fastener distribution company.

Describe what your company does in a single sentence.

We are a distributor of engineered fasteners focusing on the automotive, industrial and construction markets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• To help our company effectively tell our story

SOLUTION

How did you find Woden?

I believe Ed reached out to our CEO

Why did you select Woden over others?

Company values aligned

How many teammates from Woden were assigned to this project?

11

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been lost, stuck in the status quo.  Our company is known, but not known.  We have a variety of older and new emloyees, neither of whom can articulate consistently who we are and what we do.  To some, we sell commodities, to others we well solutions, to others we quote what people ask us for.

We needed help building our story.  Developing our mission, our vision, or values - an overall coporate identity.  We needed a simple, yet cohesive way to communicate and live our new vision throughout the company while articulating it to the market.

We needed help evolving

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Story Kernal

Messaging Heirarchy

Story Guide (in progress)

Story Accelerator (coming) 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A great team to work with.  Alicia was on the ball.  Kept us on schedule.  Brought colleages in as needed.  

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

The people, the level of information provided, and the passion for what they do stand out. And you live what you sell.

Are there any areas for improvement or something Woden could have done differently?

No, you were herding cats.  Issues were on our end with key people missing too many meetings.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of FaxSIPit, a telecommunications company. We provide secure, cloud-based fax solutions that integrate with modern communication technologies, enabling organizations to send, receive, and manage faxes reliably across hybrid and cloud environments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Woden?

We needed to provide strategic and messaging clarity for internal and external audiences during a time of rapid change for our organization.

SOLUTION

What was the scope of their involvement?

Woden has conducted market research and interviews with employees and customers. They've also worked on our story kernel, brand pillars, and the tools we need to stand up our story in our marketing. The team has provided a full-day workshop, six one-hour workshops, and a 120-page story guide that sets everything down on paper.

What is the team composition?

We've worked with 2–5 teammates from Woden.

How did you come to work with Woden?

Ed (Founder) from Woden reached out to me via LinkedIn. It was clear from day one that they could provide strategic clarity. We weren't even in the market when we began the engagement with Woden.

How much have you invested with them?

We've spent between $10,000 and $49,999.

What is the status of this engagement?

We started working with Woden in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Woden's deliverables have been in the form of documents and meetings. We've noticed internal buy-in, which we can sense. We've woven the story kernel into all marketing materials we produce, including decks, collateral, and web copy. Team alignment has been a key objective. We've had a lot of turnover, and our product has changed a lot, so the aligned messaging has been really valuable.

How did Woden perform from a project management standpoint?

Woden delivers on time. We mainly communicate with Woden through virtual meetings.

What did you find most impressive about them?

Woden's incisive strategy is impressive.

Are there any areas they could improve?

I can't think of anything for Woden to improve.

BACKGROUND

Please describe your company and position.

I am the Co-founder, CEO of Robotiz3d Technology Ltd

Describe what your company does in a single sentence.

We build intelligent systems and robots for the road maintenance sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Develop strategic narrative
• Articulate product positioning
• Align internal team
• Enhance brand messaging

SOLUTION

How did you find Woden?

Direct outreach

Why did you select Woden over others?

Their sharp identification of gaps in our messaging and the expertise shown in their proposal

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help transform Robotiz3d into a customer-centric brand that people see as essential, which involved: Conducting in-depth research to understand the organisation, its market, and its customers. Distilling these insights into a clear brand purpose and compelling strategic story. Aligning the internal team around this shared narrative. Providing the frameworks and structures needed to embed the brand story consistently across all activities and touchpoints. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clear strategic narrative
• Alligned brand messaging
• Internal alignment
• Implementation structure

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden’s project management was disciplined and effective. All deliverables were completed within the agreed timeline, and the team was highly responsive to our needs, incorporating feedback promptly while keeping the project aligned with the objectives.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by Woden’s ability to quickly cut through complexity and distil our challenges into a clear, compelling narrative - a strategic story we could immediately act on.

Are there any areas for improvement or something Woden could have done differently?

The work was excellent; if anything, we would have valued a greater number of customer interviews to deepen the external perspective.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Communications of TradeCraft Clinical Research

Describe what your company does in a single sentence.

TradeCraft Clinical Research is a biometrics CRO that guarantees submission compliant deliverables by providing clients total control of and visibility into their data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

•  discover our industry position and empower us to speak to our differentiating factors

SOLUTION

How did you find Woden?

• Online Search
• Referral

Why did you select Woden over others?

unique offering

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden interviewed our employees and clients in order to help us understand how TradeCraft fit into and could be differentiated from other CROs. They then crafted our brand story and provided materials and support as we (continue to) work on sales strategies along with producing marketing materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project is ongoing. Currently we are working on updating our marketing materials, which will then be reviewed by Woden. We are also updating our website to align with the brand strategy offered by Woden and the Woden team is coaching our sales staff to embody the new brand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Woden team (Alicia, in particular) was highly impressive with delierables, group meetings, and  responding with impressive speed to our requests. 

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

With all the eduction regarding Woden's process... it felt like maybe they were giving away the secret sauce. If they show everyone all of the steps for creating their materials, wouldn't anyone be able to do it? The end result has showed us that this team is something truly special. They identified our place in the market that we had completely missed. They crafted the language of our story - enabling us to revise our marketing materials and empower our sales team. 

Are there any areas for improvement or something Woden could have done differently?

The recommendations that I have should be considered as minor as they are intended. 

1. The education process (where Woden took us through the Hero's Journey) needed to be edited down to take less time... as our teams understood it quickly. 
2. Our sales and Marketing folks talk a lot and can steer things away from the point. Having a clear agenda prior to coaching or longer meetings as well as clear assignments so that we can make the best use of time. 

BACKGROUND

Please describe your company and position.

I am the EVP Growth of Specialty Care Management LLC

Describe what your company does in a single sentence.

SCM Renal Health Platform integrates analytics,renal nurse coaching and outpatient dialysis cost certainity to eliminate financial risk to health palns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create a compelling market effacing narrative
• Fine tune our brand messaging
• Develop a blueprint for consistent messaging throughout the organization

SOLUTION

How did you find Woden?

• Online Search
• outreach call and email

Why did you select Woden over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope included; Crafted a strategeic narrative, performed market research and voice of cusomer interviews, provided brand/product differentiation anaylsis and messaging reccomedations and developed a detailed blue print for companywide, sales and marketing implementation plan/timetable of reccomendations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Alicia was excellent in maintaing our focus , communicating and kept candence during this project. Meetings well organized, focused with specific goals and measurable objectives.  The outcomes/results were exactly as promised in proposal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ed is extremely knowlegable and well versed in myriad of various business and markets.  Alicia was exteremly organized, communicative and a quick study in learning the nuances of our business, resulting in  clear and insightful narratives,messaging and reccomedations.  This was a very effecient process and no wasted time on areas/pathways that were not important to the goal of the project. 

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team Ed has put together were well trained, knowlegeable ,effecient and demonstated excellent communication skills-verbally and writtent. All reccomendations were well received, useful and impactful. No time wasted spent trying to upsale or tooting their horn and very sincere. They made us feel like we are the most important client they have and all efforts were devoted to accomplishing and delivering on their promise/proposal unlike most large consulting firms. 

Are there any areas for improvement or something Woden could have done differently?

Honestly no.  Their team and our project leader were all down to earth, willing to learn our business and offered good solid useable advice.  Delivered as promised!

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of a law firm

Describe what your company does in a single sentence.

Class Action and Mass Tort Legal Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create an integrated brand story post M&A activities
• Incorporate a complex and diverse set of market requirements into our brand narrative
• Assist with implementation of our brand story across our business

SOLUTION

How did you find Woden?

Sales outreach

Why did you select Woden over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• value-add sales approach

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assess current state of 3 individual company brands and market perception, integrate them into a single brand narrative that meets the needs of each market vertical (with scalability and future M&A activity in mind) then assist with implementation across market-facing messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Production of documentation/artifacts and implementation plans for our integrated brand narrative.  Market and employee surveys, consolidation of insights that provided guidance to the Woden team along the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team at Woden was wonderful. Knowledgeable, talented and insightful in their approach. They were always on time and very responsive to project requirements. 

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The talent of their team, and willingness/ability to dive head first into a new market and learn everything they could about our business in a relatively short amount of time.

Are there any areas for improvement or something Woden could have done differently?

No - I was very happy with the flow, timing fo deliverables, and work performed.