Woden

BACKGROUND

Please describe your company and position.

I am the Co-founder, CEO of Robotiz3d Technology Ltd

Describe what your company does in a single sentence.

We build intelligent systems and robots for the road maintenance sector.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Develop strategic narrative
• Articulate product positioning
• Align internal team
• Enhance brand messaging

SOLUTION

How did you find Woden?

Direct outreach

Why did you select Woden over others?

Their sharp identification of gaps in our messaging and the expertise shown in their proposal

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Help transform Robotiz3d into a customer-centric brand that people see as essential, which involved: Conducting in-depth research to understand the organisation, its market, and its customers. Distilling these insights into a clear brand purpose and compelling strategic story. Aligning the internal team around this shared narrative. Providing the frameworks and structures needed to embed the brand story consistently across all activities and touchpoints. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Clear strategic narrative
• Alligned brand messaging
• Internal alignment
• Implementation structure

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden’s project management was disciplined and effective. All deliverables were completed within the agreed timeline, and the team was highly responsive to our needs, incorporating feedback promptly while keeping the project aligned with the objectives.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was most impressed by Woden’s ability to quickly cut through complexity and distil our challenges into a clear, compelling narrative - a strategic story we could immediately act on.

Are there any areas for improvement or something Woden could have done differently?

The work was excellent; if anything, we would have valued a greater number of customer interviews to deepen the external perspective.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing and Communications of TradeCraft Clinical Research

Describe what your company does in a single sentence.

TradeCraft Clinical Research is a biometrics CRO that guarantees submission compliant deliverables by providing clients total control of and visibility into their data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

•  discover our industry position and empower us to speak to our differentiating factors

SOLUTION

How did you find Woden?

• Online Search
• Referral

Why did you select Woden over others?

unique offering

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden interviewed our employees and clients in order to help us understand how TradeCraft fit into and could be differentiated from other CROs. They then crafted our brand story and provided materials and support as we (continue to) work on sales strategies along with producing marketing materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project is ongoing. Currently we are working on updating our marketing materials, which will then be reviewed by Woden. We are also updating our website to align with the brand strategy offered by Woden and the Woden team is coaching our sales staff to embody the new brand. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Woden team (Alicia, in particular) was highly impressive with delierables, group meetings, and  responding with impressive speed to our requests. 

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

With all the eduction regarding Woden's process... it felt like maybe they were giving away the secret sauce. If they show everyone all of the steps for creating their materials, wouldn't anyone be able to do it? The end result has showed us that this team is something truly special. They identified our place in the market that we had completely missed. They crafted the language of our story - enabling us to revise our marketing materials and empower our sales team. 

Are there any areas for improvement or something Woden could have done differently?

The recommendations that I have should be considered as minor as they are intended. 

1. The education process (where Woden took us through the Hero's Journey) needed to be edited down to take less time... as our teams understood it quickly. 
2. Our sales and Marketing folks talk a lot and can steer things away from the point. Having a clear agenda prior to coaching or longer meetings as well as clear assignments so that we can make the best use of time. 

BACKGROUND

Please describe your company and position.

I am the EVP Growth of Specialty Care Management LLC

Describe what your company does in a single sentence.

SCM Renal Health Platform integrates analytics,renal nurse coaching and outpatient dialysis cost certainity to eliminate financial risk to health palns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create a compelling market effacing narrative
• Fine tune our brand messaging
• Develop a blueprint for consistent messaging throughout the organization

SOLUTION

How did you find Woden?

• Online Search
• outreach call and email

Why did you select Woden over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Other

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope included; Crafted a strategeic narrative, performed market research and voice of cusomer interviews, provided brand/product differentiation anaylsis and messaging reccomedations and developed a detailed blue print for companywide, sales and marketing implementation plan/timetable of reccomendations. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Alicia was excellent in maintaing our focus , communicating and kept candence during this project. Meetings well organized, focused with specific goals and measurable objectives.  The outcomes/results were exactly as promised in proposal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ed is extremely knowlegable and well versed in myriad of various business and markets.  Alicia was exteremly organized, communicative and a quick study in learning the nuances of our business, resulting in  clear and insightful narratives,messaging and reccomedations.  This was a very effecient process and no wasted time on areas/pathways that were not important to the goal of the project. 

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team Ed has put together were well trained, knowlegeable ,effecient and demonstated excellent communication skills-verbally and writtent. All reccomendations were well received, useful and impactful. No time wasted spent trying to upsale or tooting their horn and very sincere. They made us feel like we are the most important client they have and all efforts were devoted to accomplishing and delivering on their promise/proposal unlike most large consulting firms. 

Are there any areas for improvement or something Woden could have done differently?

Honestly no.  Their team and our project leader were all down to earth, willing to learn our business and offered good solid useable advice.  Delivered as promised!

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of a law firm

Describe what your company does in a single sentence.

Class Action and Mass Tort Legal Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Create an integrated brand story post M&A activities
• Incorporate a complex and diverse set of market requirements into our brand narrative
• Assist with implementation of our brand story across our business

SOLUTION

How did you find Woden?

Sales outreach

Why did you select Woden over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• value-add sales approach

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assess current state of 3 individual company brands and market perception, integrate them into a single brand narrative that meets the needs of each market vertical (with scalability and future M&A activity in mind) then assist with implementation across market-facing messaging.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Production of documentation/artifacts and implementation plans for our integrated brand narrative.  Market and employee surveys, consolidation of insights that provided guidance to the Woden team along the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team at Woden was wonderful. Knowledgeable, talented and insightful in their approach. They were always on time and very responsive to project requirements. 

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The talent of their team, and willingness/ability to dive head first into a new market and learn everything they could about our business in a relatively short amount of time.

Are there any areas for improvement or something Woden could have done differently?

No - I was very happy with the flow, timing fo deliverables, and work performed.

BACKGROUND

Please describe your company and position.

I am the VP of Sales and Marketing of Admiral Packaging

Describe what your company does in a single sentence.

Flexible Packaging Manufacturer and supplier to the food and other consumer products industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Help to refine our "who we are story".
• Create tools and common language for how we tell our story
• Utilize tools and language to rebrand our company

SOLUTION

How did you find Woden?

They called us

Why did you select Woden over others?

Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden utilized their custom stroy telling program to interview clients, employees and our markets to create a Story Kernel and Story Seminar that captured the eesence of who we are.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden provided us with the tools to tell our story to our clients and potential clients, but equally important to share with each of our colleagues who we are and how we service our clients. In short, we found a clear way to talk about what makes us different and essential.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anya was fantastic to work with. Her attention to detail, curiosity, and commitment shone through every step of the process. All those interviewed by Anta gave her very high marks for her process and professionalism, and her ability to capture how those people felt about what we did was critical. Anya never missed a deadline and was ahead of us ever step of the way. 

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The energy and passion for what Woden does, led by Ed and supported by Anya and GP, were great differentiators.

Are there any areas for improvement or something Woden could have done differently?

Nothing comes to mind.

BACKGROUND

Please describe your company and position.

I am the Vice President of Infinity Structures, Inc.

Describe what your company does in a single sentence.

We provide a reliable structural framing system for mid-rise multi-family buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Establish an approach during the transition of leadership that will not only prove to our staff we are staying strong but also to encourage staff and partners into a new future that's even brighter than the past.
• Capture employee insight to help them feel a part of the company moving forward.
• We engaged with Woden to assist us in our sales process to make our approach more about our services rather than just about the material and price.

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

• Referred to me
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden performed market research on our company, our product and completed various interviews with customers and partners. Once they learned about our company, they produced 3 different deliverables, each one building on the previous. The first was a StoryKernal which walks a customer (the hero) through the story we are facing in construction. It helped tie values and actions into a story. The second deliverable was called the StorySeminar. In this, they provided us with mission statements, vision, core pillars and beliefs, and help identify our brand even further than we had it. The third deliverable is called the StoryGuide which provides detailed phrasing and approaches for different customers along the way of the journey and sell process, providing copy and actions to help engage potential customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

For each deliverable Woden provided, we were able to see their understanding of our company, what we do, what our culture is, and what our current brand is in the market. The confidence I had for them was strengthed each time they produced a delivery because it showed they understood the goal. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time and were very professional. If anything, they were waiting on me for some of the time. They were very responsive with what they needed from me and also whenever I had questions, they were quick to reply or set up a call. Without much current marketing material we could provide them with, they did great with what we had and were able to inspire more. 

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I've not spoken with many companies like this, but their whole company idea about creating stories to capture audiences is very exciting to me, and their ability to adapt and learn our world so quickly was very impressive.

Are there any areas for improvement or something Woden could have done differently?

I feel like it did take some time to get to the heart of our goals, but I don't think it could have been done differently. For them to fully understand our business and our model, it does take time. If it were shorter, it probably would not be as informative and more importantly, not as genuine. 

Not being in the marketing world, some of the wording and messaging was over my head, so I was slow to understand some of the concepts initially. 

BACKGROUND

Please describe your company and position.

I am the President & CEO of Streamline Health Solutions

Describe what your company does in a single sentence.

Streamline Health is a strategic software partner to US Health Systems in transforming their revenue cycle organizations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Simplify our message to the market
• Build a story-telling muscle within our sales team
• Solve brand inconsistencies like services vs software

SOLUTION

How did you find Woden?

• Online Search
• Other

Why did you select Woden over others?

• Good value for cost
• Company values aligned
• listeners

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to simplify the way our brand shows up in the market, including clarifying various differentiators and our positon within the market. Woden did interviews with clients and our associates, as well as research on our competitors. From that they were able to create brand pillars that they presented to senior management and our sales force. The final deliverable included tangible ways we could deploy the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We expect to see an increase in top of funnel activities, including discovery calls and content engagement. We are still too early for that.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Woden team committed and delivered on timelines that we were comfortable with. They met with us on a regular cadence and always came with deliverables seeking feedback.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden was able to meet us where we are, in terms of how mature we were and ready to take the content and run with it. They then did a good job at understanding our business and industry.

Are there any areas for improvement or something Woden could have done differently?

Woden is very good at storytelling and gave us a lot to work with. The final deliverable is a written guide, which was harder to grasp than the story and presentation style of earlier milestones. Different ways of learning, I believe.

BACKGROUND

Please describe your company and position.

I am the VP, Sales of eHawk

Describe what your company does in a single sentence.

RePath provides a proactive, data-driven supervision platform that empowers criminal justice agencies to reduce recidivism, improve participant outcomes, and ease the burden on officers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• We hired Woden to help us clarify and align around a cohesive brand position that reflects our purpose and impact.
• Develop messaging that clearly differentiates RePath from legacy supervision technologies, helping our team better communicate how we deliver value in a crowded and often traditional market.
• Crystallize the unique value RePath creates for agencies, and ensure our story inspires action and urgency.

SOLUTION

How did you find Woden?

Sales Outreach

Why did you select Woden over others?

• High ratings
• Inspired confidence for end result

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Woden to craft a comprehensive strategic narrative for RePath, aimed at helping our team align around a singular brand story and executed on it across all touchpoints. The scope included deep discovery, workshops, and strategic consultation to ensure our messaging resonated with both internal teams and external audiences.

Key deliverables included:

 • StoryKernel – a clear and compelling strategic narrative that positions RePath as essential to the future of criminal justice reform through proactive, data-driven transformation.

 • StoryGuide – a tactical blueprint for applying the narrative across our sales funnel, marketing channels, and customer experience; complete with pitches, buyer personas, objections and calls-to-action, product messaging, and more.

 • Brand Messaging Assets – including elevator pitches, origin story, positioning statement, differentiators, customer stories, and guidelines for internal and external brand voice.

 • StorySeminar – a live collaborative session to align our team around the narrative and ensure buy-in from key stakeholders.  This was probably the most helpful element to bring home the key aspects of the partnership.

This work has helped us align internally on our value proposition, position, and narrative. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Woden engagement delivered measurable improvements in both internal alignment and external engagement:

• Improved message clarity and consistency across our sales, marketing, and customer success teams—creating a shared language and positioning that everyone now uses to communicate our value.
• Acceleration of our sales cycle through the adoption of targeted messaging, objection handling, and storytelling techniques from the StoryGuide—leading to more effective early-stage conversations and increased movement through the funnel.
• Increased engagement with marketing content—we saw higher response rates to outbound emails and stronger interest in collateral that clearly communicated the value of proactive, data-driven supervision.
• Stronger customer buy-in during onboarding as we adopted the StoryKernel’s language to reinforce our brand promise and build long-term advocacy.
• Enhanced brand recognition and recall among key decision-makers, with feedback indicating our message now “cuts through” in a crowded, compliance-focused market.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden demonstrated strong project management throughout the engagement. They provided a clear timeline at the outset and stayed on track, delivering key milestones—like the StoryKernel, StorySeminar, and StoryGuide—on or ahead of schedule.

They were responsive and adaptable to our needs, incorporating feedback quickly and providing thoughtful guidance whenever we had questions or wanted to dig deeper into specific aspects of the narrative. Their team showed a deep understanding of our space and often anticipated what we needed before we had to ask.

We appreciated their balance of structure and flexibility—keeping the project moving forward while creating space for rich discussion and collaboration.

What was your primary form of communication with Woden?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was Woden’s ability to listen and understand the core of what we do—then help us express it in a way that actually connects.

They didn't just polish our language; they helped us build a real, clear, focused message. Their process pushed us to make important decisions about how we position ourselves that would not have happened without their influence.

The result wasn’t just a better story, it was one our whole team believes in and uses. 

Are there any areas for improvement or something Woden could have done differently?

Overall, it was a really positive experience, and the work gave us exactly what we needed to clarify and unify our message.

One area that could have added even more value, and this may be specific to how I prefer to work, would be a brief, guided next step plan at the end of the engagement. Just a few concrete actions tied back to the original opportunities they identified would’ve helped us move into implementation more confidently.

We’re getting that now through ongoing coaching, but having it as part of the intial delivery would’ve made the handoff even stronger.

BACKGROUND

Please describe your company and position.

I am the President of Second Son Consulting, Inc.

Describe what your company does in a single sentence.

Technology ecosystems for organizations where intention meets innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Help us refine our differentiator, which we new was more than our technical skills.
• Help us create a better narrative for our sales process.
• Help us create meaningful change for our internal culture and collateral, that would resonate with our entire team.

SOLUTION

How did you find Woden?

LinkedIn

Why did you select Woden over others?

• Great culture fit
• Good value for cost
• Company values aligned
• How the owner talked to me is how I talk to our clients

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Woden to help us define our key differentiator, which we knew wasn't just our broad technical skills, and specialization in Apple-centric IT ecosystems. We knew it was the way we talked to our clients, approached the intersection of business, technology, and culture. But we're IT engineers; we're long winded, super technical, and not elegant with words.
The project scope included interviewing our staff, key clients, ket strategic partners, and our leadership team multiple times. They reviewed existing collateral, our website, previous unsuccessful and incomplete branding projects with other vendors, examples of client engagement documentation, proposals, and presentations, as well as performing market research on us, our industry, and our competitors.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were 3 phases to the project, each with its own set of deliverables; each building on the previous.

The first was our StoryKernel: a brief and powerful sentence to sum up our philosophical differentiator.

The second was our StorySeminar: mission, verbal identity, elevator pitch, positioning, and a narrative strategy from which we can build company culture, collateral, and marketing materials.

The third was out StoryGuide: a densely packed guide including buyer personas, tailored elevator pitches and messaging examples for each persona, brand promise, calls-to-action, and a short and sweet version of key points for everyone on the team that isn't involved in sales and marketing, but still needs to inculcate the salient points into every day culture.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I've never worked with a vendor that did such an excellent job of driving the project from start to finish. They were just on it...from meeting scheduling to deliverables to follow up.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Ed and Anya, with whom we dealt the most, showed us time and again that they really listened to our feedback and input, and truly heard us.

Even when they disagreed, or felt another direction was a stronger choice, they didn't blow us off, they heard us, re-framed what we said, and helped us understand their perspective at a deeper level. And, when we felt strongly about something, they took it to heart and always showed effort to truly understand the context and relevance of our comments, and to incorporate it into the work product.

This felt like a true collaboration at every turn.

Are there any areas for improvement or something Woden could have done differently?

On a few occasions early in the process, I had to ask for more time to review the content, or slow down the delivery of the information in the meetings, simply because I needed to process a little more slowly. Each time they listened, and gave me the space and time I needed. And as the project moved forward, they clearly heard me because I stopped having to ask after the first few weeks, they just met my pace without me asking. That's really it.

BACKGROUND

Please describe your company and position.

I am the Director of Administration of Highland Cabinetry Inc

Describe what your company does in a single sentence.

Highland manufactures and sells cabinet products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Enhancing Brand Recognition
• Competitor differentiation

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden has played a key role in developing your brand’s strategic narrative through a collaborative process with our employees and clients. The team assigned to our project has helped evaluate which elements of our company should be highlighted, and how to structure the story of our company for maximum impact. I feel that their approach has been deeply collaborative, thoughtful, and invested in our success. Through this process they have been able to craft strategic marketing and branding deliverables tailored to both internal and external audiences, aligned with our company’s identity and values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden has helped us develop a brand identity that goes far beyond just a logo. Through in-depth research, they identified what our company truly represents and organized insights gathered from both employees and clients. The information they collected and analyzed has provided us with a clearer understanding of how our clients view us, highlighting what we are doing well and where we need to improve. This insight has been extremely valuable to our discovery process, helping us refine our direction and better align with our audience's needs and expectations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 Woden has been highly attentive to project timelines, working diligently to deliver results quickly and efficiently. Their commitment to meeting deadlines while maintaining quality ensures that our project progresses at a pace that perfectly aligns with our needs.

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was incredibly impressed with how effectively Woden articulated our employees' sentiments and captured the essence of what we stand for—an identity that was once unspoken. They have accurately expressed who we are, what we represent, and where we are headed, providing a clear and inspiring vision for our future.

Are there any areas for improvement or something Woden could have done differently?

No, they have been very thorough with our team and the process in which they have mapped out this project.