Branding Pricing Guide 2025

Choosing the right branding agency can help to build or reinforce your company's image while also driving business objectives. Our guide to branding agency pricing will equip you with all the necessary information to make the right choice for your business.

Key Findings: How Much Does Branding Cost?

• Average Branding Project Costs: Most branding projects reviewed on Clutch are around $10,000 – $49,999.
• Hourly Branding Rates: The average cost of hiring a branding agency on Clutch is $100–$149/hour.
• The Cost of Different Branding Services:
  
  • Brand Messaging: $100–$149/hour
  • Brand Strategy: $100–$149/hour
  • Corporate Branding: $100–$149/hour
  • Naming: $100–$149/hour
  • Product Branding: $100–$149/hour

The first impression your company leaves with your target audience can be a game-changer.

How a potential client perceives a small business, major enterprise, or up-and-coming startup all boils down to branding.

Branding is the promotion of a product, company, or service using advertising, marketing, and design tactics.

Businesses of all sizes need to invest in their company’s brand – and budget the costs that go into making their company a top contender for customers.

This branding pricing guide will give in-depth insights into the cost of branding strategies, the price of hiring a branding agency or another resource, and additional costs that might add up when businesses choose to strengthen their brand identity.

As shown in the chart above, branding services on Clutch ranges from a few thousand dollars to several tens of thousands. The cost of branding support and services is dependent on the scope of work.

Average Branding Project Cost

• The average cost of working with a branding agency is $71,651.70 as per verified client reviews on Clutch.
• Based on client reviews, the typical timeline for branding projects is 8 months.
• The average monthly cost of branding projects is $8,868.33.

How Much Does It Cost to Hire a Branding Agency in 2025?

Clutch data shows that the average cost of hiring a branding agency ranges from $100–$149/hour; though several factors, such as scope and industry, impact the price.

Our team at Clutch compiles pricing information from the verified first-party testimonials and ratings submitted by branding clients. The information presented aims to help potential corporate clients make informed agency choices.

The range of work a branding agency can complete for clients can vary – companies can be starting from scratch with their brand, do a complete rebrand after years in the business, can need a specific branding service like naming, or can look to invest in branding for a specific element of business like their social media profiles.

No matter what you choose for branding services or who you choose to work with, your business needs to consider the costs associated with a superior branding strategy.

Types of Branding Services & Hourly Rates

Branding contains a number of design and content-related tasks along with less tangible collateral. If your company isn’t sure where to get started, it is best to know your initial options before work begins with a trusted brand strategist.

This table dives into the different pricing models for key branding services and types as well as what you can expect to spend when working with a branding agency.

Service	Description	Average Hourly Cost
Brand Messaging	The set of practices that define how the business will communicate their values, goals, mission, and proposition	$100 - $149
Brand Strategy	Brand strategy is the overall approach behind how a brand takes shape, including voice, brand identity, brand positioning, style guides, and more.	$100 - $149
Corporate Branding	This branding type refers to a company’s image and how it is presented through materials.	$100 - $149
Naming	The process of assigning a name to a business, product, or service, which includes brainstorming, research, and other components.	$100 - $149
Product Branding	The process of branding for a product that’s primed to be introduced into a market. Branding agencies must work to craft a unique identity for a specific product with logo design, naming, and other relevant branding services.	$100 - $149

Note: Price ranges above are in U.S. dollars

The scope of work within the interworkings of your brand will determine how much your company will likely spend on branding services.

Companies going through a full brand identity package will spend more than companies looking for a simple brand design.

When it is time to start looking through your options for branding agencies, it is important to find one that will meet all your company’s needs.

What Services Do Branding Companies Offer?

Branding includes services that help with identity design – this can be content creation, visual brand design, and more elements that can lead to the curation of a brand identity.

A traditional branding package for an agency offers:

• Brand positioning, brand guidelines, and brand identity guidance
• High-quality design services that help with visual identity like logo design, web design, signage or business card creation, graphic design, and more.
• Naming services to help craft brand name
• Crafting a brand style guide that includes typography & fonts, brand colors, and other services that impact brand personality
• Crafting templates that meet brand guidelines
• Copywriting support for marketing collateral

Before hiring a branding agency, outline what your company is looking for to revamp your brand or aid with a few changes completely.

The cost of working with a branding agency depends on various factors, including location, type of partner needed, and the scope of work.

How Much Do Branding Packages Cost? 

Looking to completely refresh your brand? Companies looking to create a consistent and recognizable brand image across different platforms and marketing materials can connect with a branding agency that offers various packages. 

Branding packages refer to a collection of digital and physical assets that are designed to establish and promote a cohesive brand identity. These packages typically include various elements such as logos, color palettes, typography, business cards, email templates, and other visual and design materials

On Clutch, branding packages start at around $1,000 per month but can reach about $15,000 per month depending on the services you’re looking to purchase. For instance, a full corporate branding project would cost significantly more than a simple logo design. 

One of the best things about branding packages is that each package specifically outlines what is included. Some companies outline exactly how many concepts they will provide and how many iterations they will do in addition to deliverables like color palettes, graphics, and print designs.

Search for branding packages that fit within your budget, then read through what services are included to find the perfect fit for your business needs. 

What Impacts the Cost of Hiring a Branding Agency?

• Scope of work
• Resource
• Location

The cost of hiring a branding agency can be dependent on numerous factors.

The scope of work required from a branding agency will directly correlate with the time it takes to complete a branding project. If a company charges hourly, this will show if this is a larger-scale branding project. Agencies might charge extra fees for bandwidth, new tools, and other materials that can help with the overall branding project.

It is also important to note that multiple iterations and revisions of branding materials will occur, leading to more time invested in the project from both parties.

Not all companies need to hire a branding agency - there are other resources like freelancers that operate as brand strategists and consultants. These freelancers likely charge either a flat fee or by the hour, depending on their skills and experience.

For some branding services, location matters. It is likely more beneficial to work with a company in the same time zone as you to help with collaboration and communication. But that could also depend on preference. Prices will vary, so be sure to weigh your options.

Branding agencies in North America and Western Europe charge more for their services than companies in Asia and Eastern Europe.

A great way for your business to determine how much specific branding services will cost is to review branding packages on company websites, look at online reviews, consult their list of past clients through their portfolios, and request an RFP for a select few branding agencies that catch your company’s eye.

What's Better for Your Budget: A Branding Agency or a Freelancer?

Freelance branding experts are independent branding experts, but they can still provide a lot of the same services as branding agencies at a lower price. This is because they are smaller and have fewer overhead costs. However, they also have fewer resources, which limits what they are able to accomplish.

Branding agencies, however, have extensive industry experience, are reliable, and can often provide a fresh perspective. They possess a wealth of knowledge about market trends, consumer behavior, and effective branding techniques that can be invaluable to your business. With a dedicated team of professionals, branding agencies can offer a multidimensional approach, combining creativity with strategic planning to ensure cohesive brand development.

Moreover, these agencies often have access to advanced tools and technologies that can enhance the branding process, delivering high-quality results more efficiently. Investing in a reputable branding agency can ultimately lead to a stronger brand identity, increased market presence, and improved customer loyalty.

While both freelancers and branding agencies can provide high-quality brand assets, choosing the right partner for your project really depends on your budget, your brand goals, and what you're looking to accomplish over the course of your partnership.

To learn more, check out 'When to Hire a Freelance Branding Expert vs. Agency.'

Develop a Budget Before Hiring a Branding Agency

When your marketing team is planning out your branding strategy, it is important to think about how much you’re spending.

Crafting a well-defined budget that defines all of the business branding you wish to accomplish for your business will help you stay on track.

Be sure to consider whether investing in a branding project fits within your business’s bottom line and overall goals.

Finding the right branding agency that works with your budget is a key guideline that any in-house team should follow.

Hire the Best Company for Your Branding Strategy

How much does branding cost for a company? The cost spent on branding services is dependent on business needs, goals, and priorities.

At the start, the idea of branding might seem tedious with the amount of potential work and resources needed. It is important to remember the benefits of investing in your brand and how it impacts your business in the long run.

Selecting the right branding agency at the perfect price for your company will do wonders.