UpSpring

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Manager of a design company 

Describe what your company does in a single sentence.

We focus on creating highly functional work environments that reflect our client’s brand identity and strategic objectives.

We are a leader in the design of innovative and highly functional work environments. Our work spans many industries and client types, including advertising, technology, consumer products, media and publishing, law firms, not-for-profit, and financial firms and institutions. We design places where people want to work.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• Secure Thought Leadership Opportunities
• Strengthen Our Brand Within the Industry
• Secure Placements in Major Publications

SOLUTION

How did you find UpSpring?

Online Search

Why did you select UpSpring over others?

• High ratings
• Great culture fit

How many teammates from UpSpring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have partnered with UpSpring for over six years, and their services have strengthened our brand within the industry. Their work in thought leadership, securing placements in major publications, and guiding us through award submissions have helped enhance our visibility and reputation. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We want to give special recognition to Addie and Kristina for their efforts and support. Addie’s deep understanding of our vision and mission has been vital in shaping our messaging and positioning us as leaders in our field. Kristina’s sharp eye for detail and creativity in crafting bylines have ensured our work gets recognized in the right publications and platforms. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We’re so grateful to have them as part of our extended team. They are dependable and proactive. 

What was your primary form of communication with UpSpring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

UpSpring is thorough and knowledgeable of industry trends. 

Are there any areas for improvement or something UpSpring could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an interior design company 

Describe what your company does in a single sentence.

Architecture & Interior Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• PR outreach & messaging
• Awards recognition and communication
• Increasing customer awareness

SOLUTION

How did you find UpSpring?

Online Search

Why did you select UpSpring over others?

• High ratings
• Company values aligned

How many teammates from UpSpring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UpSpring was hired to enhance our capabilities with effective PR Management. We worked with their team to develop our presence online through articles highlighting our capabilities, that would resonate with our customer base. These articles would trigger introductions that would then lead to the opportunity to present our qualifications to audiences that help generate revenue for our business.

UpSpring would manage this process from beginning to completion, providing guidance that was integral to success. In addition, they would also assist in how we communicated accomplishments and dealt with interactions through social media. The team would provide data analysis and critical insight that would tailor our communications, so that we could maximize exposure.

The main goal of hiring UpSpring was to establish a stronger footprint online and expand our outreach, while highlighting our capabilities. Our partnership yielded results that have proven to positively impact our relationships and business overall. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest metric that helped gauge our successful partnership was the recognition we received from both current and potential clients. Our success is predicated on our team being apart of the discussion. The guidance and expertise UpSpring provided allowed for this to happen, as our team was recognized throughout the industry for the high-level of services we provide.

Clients who were pleased with our work were happy to help promote our team, while potential clients were intrigued by what they read and saw. This outreach was the basis for our project with UpSpring and the outcome was what we had hoped for. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our team met with UpSpring on a weekly basis. In these meetings we would review all the potential opportunities and focus on those which best suited our needs. Their team was very prepared and knew the best situations to place us in.

They were thorough and punctual with deliverables and also assisted with elements our team was working on. In addition to the weekly meetings, we would regularly exchange emails as questions arose. UpSpring always catered to our needs on a professional level, while also connecting with our team on a personal level. 

What was your primary form of communication with UpSpring?

Virtual Meeting

What did you find most impressive or unique about this company?

I found the UpSpring team to be very knowledgeable and always ready to assist. While working with them, it didn't feel that they were an outside firm. It was impressive to have two separate entities seamlessly connect and work towards a common goal. Our partnership operated smoothly, a large part of that can be attributed to how genuine the UpSpring team was in their efforts to help us succeed. 

Are there any areas for improvement or something UpSpring could have done differently?

I felt UpSpring and the services they provided exceeded expectations. 

BACKGROUND

Please describe your company and position.

I am an executive of Resource Furniture

Describe what your company does in a single sentence.

Resource Furniture specializes in transforming and space-maximizing furniture that solves some of the most common problems in the home — limited room for a family to grow, a lack of storage, no space to entertain or work from home, and a need for greater functionality overall.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• Public Relations (Create relationships with the Press, Coordinate Influencer partnerships)
• Digital Strategy & Implementation (PPC, Meta Ads, Organic Social, Web Design, Brand Messaging)

SOLUTION

How did you find UpSpring?

They Emailed Us

Why did you select UpSpring over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UpSpring were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Since 2021, UpSpring has been instrumental in helping Resource Furniture with media outreach, message coordination, product placements, interior designer project coordination, expert placements, showroom coverage and media visits, and influencer partnerships.  More recently, we have hired them to lead our PPC and Meta ads creative and management, Organic Social Media, and marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In 2023 alone, UpSpring secured us 119 pieces of press coverage, including 40 Brand Highlight Stories, 64 Product Stories, and coverage in 66 new publications.  The total impressions of these efforts resulted in over 5 billion impressions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UpSpring is incredibly organized; they run a tight ship!  Everyone on their team excels at written and verbal communication, they create thoughtful decks that organize their findings, insights, and recommendations into clear, actionable presentations.  Deadlines are never missed, and they anticipate our needs before we even express them.

What was your primary form of communication with UpSpring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We love that UpSpring is women-owned and that most of its employees are women. Their teamwork, organization, and communication skills set them apart.

Are there any areas for improvement or something UpSpring could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Ankrom Moisan

Describe what your company does in a single sentence.

Commercial Arctitecture and Interior Design across Housing, Affordable Housing, Office, Senior Communities, Hospitality, Retail, Community, Healthcare, and Higher Education. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• Create company/brand awareness
• Establish our leaders as thought leaders in the industry
• Celebrate our work

SOLUTION

How did you find UpSpring?

Online Search

Why did you select UpSpring over others?

• Great culture fit
• Company values aligned

How many teammates from UpSpring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UpSpring creates PR plans per our 7 studios (areas of focus) as well as firm expertise and major firm annoucements. Deliverables include individualized PR plans per each as well as end of year reporting docs. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

End of year reporting has shown an uptick in pieces being published that include our projects, our leaders, or our expertise. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, UpSpring has great project management systems. They are very quick to respond and always willing to jump in and take on a tast big or small. They haven't missed a deadline and are great staying on top of everyone on our end when we need to provide content. 

What was your primary form of communication with UpSpring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Super proactive, personable and a pleasure to work with week to week. It is clear that they are experts in their field and within our industry. 

Are there any areas for improvement or something UpSpring could have done differently?

Not that comes to mind. 

BACKGROUND

Please describe your company and position.

I am the Partner of //3877

Describe what your company does in a single sentence.

//3877 is an award-winning architecture and interior design company specializing in restaurant, hospitality, single-family, multi-unit residential, and commercial projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• Expand the message and mission of //3877 through publications, speaking engagements and general outreach
• Design a website that not only delivers the message and creativety of //3877, but does it in our voice

SOLUTION

How did you find UpSpring?

Referral

Why did you select UpSpring over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from UpSpring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

//3877 is looking to shed light on its varying hospitality and residential project endeavors by introducing a strategic communications, marketing and public relations plan. This plan, if closely tied to core business objectives, will aid in expansion by increasing awareness of //3877 and its customized products/projects, story, and up-to-date news among its target industry groups.

• III. Marketing Strategies and Tactics: The following section outlines the strategies and tactics that UpSpring PR will implement in a strategic communications campaign aimed at building brand awareness for //3877, its projects effectively communicating clear and concise messages to our target audiences, and increasing //3877's overall market share.
• Strategic Planning/Due Diligence:
  • UpSpring PR will conduct on-site due diligence and discovery with //3877 to determine client goals and objectives for its PR campaign investment, as well as to gain further perspectives of the company, its business and services.
  • This due diligence allows us to highlight areas of strengths and weaknesses regarding current operations. It is important to think of effective means of translating weaknesses into strengths and threats into opportunities in order to develop a clear list of objectives for our communications strategy that addresses the specific needs of the company, positions the brand for optimal returns, and measures our results.
  • Following due diligence, UpSpring PR will finalize a PR and marketing strategy plan for //3877 that drills down specifics regarding target audiences, message development and identifying the proper mediums of communication.
• Website Design/Branding:
  • UpSpring PR will work closely with //3877 to develop a crisp, clean and engaging online platform that connects with its communities. The development process and deliverables for the website redesign are outlined below.
  • Development Phase
• Phase One: Due Diligence
  • UpSpring PR will conduct on-site due diligence and discovery with //3877 to determine client goals and objectives, as well as to gain further perspective on the company, its business and services.
• Phase Two: Design & Layout
  • UpSpring PR will draft all website language based on the due diligence collected in Phase One. After finalizing all language, page templates will be drafted to be reviewed and edited by //3877. Final page designs will be selected once all revisions have been implemented.
• Phase Three: Website Coding
  • Coding will begin after a final design is selected. //3877 will be able to review and test the site before it is published. Analytics will be integrated into the final site design allowing access to valuable visitor information. The site will also be search engine optimized to maximize visibility on the web.
• Media Outreach:
  • UpSpring PR will pursue print, broadcast and online media opportunities that target our defined audiences. Outreach will be focused and continuous in order to maintain interaction with potential clients and increase message retention rates leading to increased awareness. Our strategic and continuous outreach will allow for us to keep the light shining on //3877 and its creative initiatives.
  • Media Targeting, Database Customization and Management:
    • UpSpring PR maintains a comprehensive media database consisting of print and electronic outlets reaching a wide variety of stakeholders including target audiences, industry professionals and local community leaders. Managed by our media relations team, the database includes distribution requirements for each target contact, as well as integrated editorial calendar information that allows the team to plan pitch concepts in a timely fashion - and in concert with editorial opportunities.
    • UpSpring PR will customize its media database for distribution and targeting purposes on behalf of //3877. In addition to using this database, the media relations team will continuously be monitoring the media and doing research on both outlets and writers that fall within //3877's markets including hospitality and residential architecture and design. Coupling existing expertise and resources with up to date knowledge of the industry will ensure that UpSpring PR provides //3877 with the most current and effective media outreach campaign.
  • Aggressive Media Relations:
    • UpSpring PR has a dedicated team of media relations personnel that will function exclusively to pursue media and positioning opportunities for //3877 and its services on a daily basis throughout the campaign life cycle.
  • Our media relations team will conduct the following activities:
    • Hone messaging and pitching strategies and potential coverage opportunities on a continuous basis
    • Conduct aggressive outreach to editors across all media segments capitalizing upon major industry trends
    • Pitch //3877 as a viable resource for credible industry commentary to support other opportunities for corporate positioning
    • Monitor editorial queries from editors and media contacts that are received
    • Follow up!
• UpSpring PR Business Development Services:
  • UpSpring PR works with its clients to develop unique strategies aimed at directly impacting your bottom line. Through our expansive network and industry expertise, we operate as agents for our clients to secure a pipeline of new business opportunities. As your personal business development team, our firm will perform the following functions, ensuring new business prospects are qualified and followed up with on an ongoing basis.
  • New Business Lead Development:
    • Coupled with expert pitching, UpSpring PR will work with //3877 to identify new business groups for business development outreach. Once each business group is identified, UpSpring PR’s team will work to draft a targeted list of companies within that framework.
  • Most importantly, our team will identify key decision makers at each company who are directly responsible for contracting new work. All companies will be sent to //3877 for approval prior to making contact.
  • Once approval is confirmed on our targeted lead list, UpSpring PR will work as agents on behalf of //3877 to contact new leads, send relevant portfolio materials and land meetings. Our consistent efforts will ensure that //3877 maintains a pipeline of new business opportunities allowing for continued future revenue streams.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased web traffic
• Increased publication placement
• Increased speaking engagements and requests
• Increased business!!!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outstanding Project Management!  Our UpSpring team meets with us every 2 weeks with phone calls in between to effectively plan, track and deliver on outreach.  UpSpring has ALWAYS been responsive and aligned with our firm and project goals.

What was your primary form of communication with UpSpring?

Virtual Meeting

What did you find most impressive or unique about this company?

A PERFECT cultural fit.  We align on so many levels with our UpSpring teammates.

Are there any areas for improvement or something UpSpring could have done differently?

None. They’ve grown with us and have been a pivotal part of our team and family.

BACKGROUND

Please describe your company and position.

I am an executive of NEWH, Inc.

Describe what your company does in a single sentence.

NEWH is the international nonprofit community connecting the hospitality industry, providing scholarships, education, leadership development, and recognition of excellence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• promote NEWH
• spread the word on initiatives

SOLUTION

How did you find UpSpring?

Referral

Why did you select UpSpring over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from UpSpring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Chapter news outreach including awards, events, and other initiatives
• Thought leadership pitching
• Content creation 
• Drafting of press releases with information on organization news and announcements
• Arranging interviews
• Article monitoring

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased industry knowledge and participation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have received excellent service from UpSpring. They are very responsive, very timely, make suggestions, and have brought a whole new thought process to NEWH.

What was your primary form of communication with UpSpring?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their responsiveness and their connection with our industry.

Are there any areas for improvement or something UpSpring could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the President of an interior design firm

Describe what your company does in a single sentence.

We are a full service Interior Design firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UpSpring to accomplish?

• Create content
• Drive traffic
• Generate Leads

SOLUTION

How did you find UpSpring?

Referral

Why did you select UpSpring over others?

• Great culture fit
• Referred to me

How many teammates from UpSpring were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Bring PR opportunities to the firm
• Assist in developing content
• Communicate with the editorial world on our behalf
• Communicate with Marketing Director regulalry
• Create annual marketing plans and strategy with Marketing Director

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to grow as a company and are doing larger projects every year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Always on time.
• Always available.

What was your primary form of communication with UpSpring?

Email or Messaging App

What did you find most impressive or unique about this company?

Everyone I've met from the team is extremely professional and capable.

Are there any areas for improvement or something UpSpring could have done differently?

I'd love more suggestions for how to improve our social media presence.