2025 Web Design Trends That Convert
Boost your website’s conversion rates and engagement with these top 2025 web design trends.
Articles By Jeanette Godreau
Which Type of Website Is Right for Your Business? No Code vs. Low Code vs. Full Code
Discover which type of website is best for your business. Compare no-code, low-code, and full-code options to find the perfect solution for maximum ROI.
Want More Sales? Start With Website Accessibility
Boost conversions and reach more users by improving website accessibility with practical strategies, core principles, and future trends.
Website Redesign vs. Refresh: What Your Business Really Needs
Determine if a website redesign or refresh is the best option to improve your site’s design, performance, and user experience.
5 Essential AI Design Tools to Use (and Avoid)
Learn which AI design tools can speed up your design process, enhance creativity, and improve branding, while avoiding those that may lead to generic results.
AI User Experience Features That Skyrocket Website Conversions
Boost your website’s user experience with the best AI tools for personalization, chatbots, predictive search, and automation. Get ready to improve...
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4 AI Shopping Features Consumers Actually Want (and What They Don’t)
Discover the AI shopping features that customers love, from price-tracking tools to suggestions for hot deals.
The Service Business Guide to Winning With AI Scheduling Assistants
AI scheduling assistants provide a friction-free way for clients to book appointments. Learn why you may want to implement them in your service business.
The 3 Types of AI-Powered Shopping Assistants Brands Can’t Afford to Ignore
AI-powered shopping assistants are reshaping how customers find and buy products. Learn what they value — and how to make your e-commerce site AI-friendly.
The 3 E-Commerce AI Experiences Every Brand Should Be Optimizing
Customers are using AI to find their next product. Learn how the customer journey impacts your brand's e-commerce AI strategy.
How Online Customer Reviews Are Shaping E-Commerce Buying Decisions in 2026
Learn how online customer reviews are used in 2026, which review formats are trusted, and how AI-generated content is reshaping e-commerce buying decisions.
Build a Distinct Brand Voice That Connects, Converts, and Stands Out
Discover how to build an authentic, unique brand voice to drive better customer connections and conversions.
5 Authenticity Signals That Make or Break Your Brand Perception
What shapes a brand’s perception in 2026? Discover the five authenticity signals that influence trust, with case studies and tips for application.
Agentic Commerce: How AI Is Changing Online Shopping Behavior
Agentic commerce is transforming e-commerce. Explore consumer adoption, AI shopping behaviors, and practical steps brands can take to optimize for AI-driven...
The Top 5 Triggers That Destroy Brand Trust (Fast)
Understand the critical role of brand trust in building consumer loyalty, and how to avoid the mistakes that can undermine that work in a flash.
Stop Chasing Trends: They’re Killing Your Brand Authenticity Strategy
Stop chasing trends that dilute your brand. Learn how a strong brand authenticity strategy builds trust through consistency.
The Future of AI in Branding Is Human-Led (What Consumers Expect in 2026)
Learn why human-led AI in branding is what consumers trust in 2026, and how brands can use AI without losing authenticity.
Nostalgic Brands Trigger Instant Authenticity for Consumers (Here's Why)
Explore why consumers associate nostalgic brands with honesty, examine the elements that tap into their emotions, and learn how to leverage retrobranding...
Brand Refresh or Rebrand? How to Choose the Right Identity Shift for Your Business
Understand the difference between a brand refresh and a complete rebranding with this guide to the how and why of brand updates and identity overhauls.
How to Launch a Rebranding Campaign (Without Backlash)
A rebranding campaign presents your company with both great opportunities and significant risks. Prepare your team with customer insights from Clutch.
Why Most Rebranding Strategies Fail (and How to Get It Right)
Learn how to research and test brand concepts that work with your target audience using this step-by-step rebranding strategy.
10 Rebranding Examples That Broke the Rules (And Won)
Rebranding succeeds when strategy and consumer insight align with a brand's identity. Explore the best modern rebrands and tips for executing your own.
Become Unforgettable with These 5 Brand Consistency Tactics
Customers expect brand consistency from their favorite companies. Implement these five tactics to maximize audience recognition and brand authenticity.
The Internet’s 10 Worst Rebrands (And How To Avoid Being Next)
Rebranding is a delicate art. Discover the 10 worst rebrands of all time and where they went wrong, so you can avoid making the same errors.
Brand Authenticity Playbook for 2026: What Consumers Really Care About
Discover what drives brand authenticity in 2026. Learn how transparency, consistency, and human involvement build trust, loyalty, and advocacy among consumers.
Agentic Commerce Is Here – How To Optimize Your Website for Sales
Agentic commerce is changing the digital shopping experience. Learn how to update your site for it and improve your bottom line.
Is Agentic Commerce the End of the Traditional Checkout?
Agentic commerce uses AI to handle everyday shopping tasks, from comparing prices to placing orders. Here's how to adapt your website to this new trend.
How to Build a Scalable Website & Future-Proof Your Business
Have your website grow with your business by implementing these future-proofing strategies for scalability, performance, and security.
Think Your Tools Improve UX? These AI Performance Metrics Say Otherwise
AI hype is still high, but are your tools improving UX? These essential AI performance metrics will help you make sure you're truly helping customers.
From Pushy to Helpful: Boost Sales with a Supportive AI Recommendation Engine
Upgrade your site with a supportive AI recommendation engine that boosts sales with these practical tactics.
Why Your Chatbot UX Is Annoying Users (and How to Fix It)
Understand why chatbot UX annoys users and what emotional triggers cause that frustration. Learn key tactics to design chatbot UX that feels genuinely helpful.
Rebranding Is Risky (Here’s How to Keep Customers On Your Side)
Will your rebrand resonate or flop? Explore the data on what consumers notice, trust, and actually like when it comes to rebranding.
The Hidden Price of Website Accessibility Gaps
Explore the hidden cost of website accessibility gaps. Learn how accessible web design protects brand trust, lifts conversions, and cuts legal/operational...
ADA Website Accessibility Lawsuits Are Rising (Don’t Let Your Brand Be Next)
Web accessibility lawsuit numbers keep climbing. Learn best practices to cut risk, address ADA noncompliance, and turn inclusive design into measurable ROI.
The Future of Web Accessibility: 5 Trends To Watch
Understand the future of web accessibility. Learn five accessibility and compliance trends as well as ADA accessible practices to elevate UX and SEO.
How to Spot AI-Generated Photos: 7 Clues Brands Can’t Afford to Miss
Learn how to spot the signs of AI-generated photos to prevent cheap, inauthentic ads. Protect your brand's reputation by knowing these seven signs.
Top Accessible Website Examples: 18 Brands Doing It Right
Explore the top 18 accessible website examples from leading brands, with practical takeaways you can implement today.
The 3 Accessibility Issues Your Brand Can’t Afford
Understand the three key website accessibility issues your brand can’t afford. Learn how to tackle these issues fast.
The $13 Trillion Case for E-Commerce Website Accessibility
Unlock the $13 trillion opportunity with e-commerce website accessibility. Improve conversions, cut legal exposure, and build compliance with practical steps.
AI vs. Real Photos: What Does Your Audience Prefer? (Free Survey Template)
Debating AI vs. real photos? Learn when AI wins, when it hurts trust, and download a free audience survey template to validate your policy.
Save Your Skin: 5 AI Disclaimer Examples for Brands
Explore five AI disclaimer examples from top brands. Understand best practices for images, mock-ups, summaries, search, and newsletters.
Brands: Use AI Imagery for This... Not for That
Understand safe and unsafe use of AI imagery. A clear playbook for AI use cases, risky traps, and tips. Use AI imagery with confidence.
57% Can’t Spot AI Pictures. Can You? – Take the Quiz
The internet can feel like a minefield of AI pictures. Take our quiz to see if you’re in the minority of people who can detect this imagery.
How AI Tools for E-Commerce Are Reshaping Online Shopping (For Better and Worse)
AI tools for e-commerce can either help or hurt the online shopping experience. Learn what works and what frustrates users to improve your brand’s website.
Nearly Half of the Biggest Sites Fail Basic Accessibility Standards, Locking Out Millions of Users with Disabilities
Nearly half of the top websites fail accessibility checks. See which industries lead or lag, the $13T market impact, and why compliance is now a business...
Your Weekly Website Update Checklist To Drive Traffic and Conversions
Does your weekly to-do list include website updates? It should. Here’s why you should constantly refresh your site and what to focus on for optimal return.
Stop Guessing: Let Website Analytics Guide Your Investments
Website analytics can help you get more value from every design dollar spent. Learn key metrics and best practices in our guide.
Voice User Interface Design Is Changing UX. Is Your Website Ready?
Learn how voice user interface (VUI) design is transforming websites and what it means for your strategy moving forward.
Do I Need a Website for My Business? Here’s Why 2025 Says Yes
Learn how having a website can benefit your business and how you can build one to reach your goals.
Think You Can Spot AI Photos? Think Again—And Why It Matters for Brands
Most consumers can’t spot AI photos. See what they get wrong, where AI imagery is acceptable, and how brands can use it responsibly to build trust.
Designing Professional Websites Fast with AI and No-Code Tools
With AI and no-code tools, designing professional websites is easier and faster than ever. Here’s what you need to know before building your website...
Progressive Web App or Mobile Site? The Right Choice in 2025
Learn when to optimize your website for mobile or invest in a PWA and access six steps to plan your mobile strategy for 2025.
DIY Website vs. Agency Web Design: Making the Right Choice in 2025
Deciding between a DIY website and a professional agency? Compare their pros and cons to find the right match for your business.
Edge Computing Is the Future of Fast Sites (Here’s How to Design for It)
Edge computing is transforming website performance. Learn how you can use it to speed up your site, drive conversions, and move closer to business goals.
How Web Design Agencies Use AI in Workflows
AI is reshaping web design in 2025 with faster project delivery and enhanced creativity. Discover how agencies use AI to build smarter, faster, and more...
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The State of Web Design in 2025: What’s Driving Growth, Innovation, and Urgency in the Year Ahead
Explore the state of web design in 2025, including AI trends, mobile-first UX, low-code tools, industry stats, and future-ready strategies for growth.