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Author Profile
Anna Peck
Content Marketing Manager
Anna Peck is a content marketing manager at Clutch, where she crafts content on digital marketing, SEO, and public relations. Alongside editing and producing engaging B2B content, she plays a key role in Clutch's awards program and content initiatives. Originally joining Clutch on the reviews team, she now focuses on developing SEO-driven content strategies that deliver valuable insights to B2B buyers searching for the best service providers.
Articles By Anna Peck
Instagram Brand Discovery: Strategies That Work
Scrolling Instagram is one of the top ways customers discover new brands. Learn how to use its features to improve your discoverability.
Explore how consumers perceive AI on social media, including trust, transparency, AI-generated content, influencers, personalization, and brand credibility.
A cultural tentpole gives brands a massive but distracted audience. See how moment marketing earns attention during major cultural moments — and where it...
Clutch data shows that 54% of World Cup viewers never engaged with ads online, but a comparable share said ads drove them to buy. This becomes a lesson to...
What is ambush marketing? Learn how non-sponsor brands steal event association with 2026 World Cup examples, plus the data behind it and how to fight back.
Learn how to measure advertising effectiveness using recall, brand lift, purchase intent, and engagement, and choose the metric that best supports your goals.
New Clutch data shows how podcasts influence purchase decisions. Forty-two percent of consumers have bought on a host's recommendation. Here's why it works.
For years, brands optimized for polish—but 47% of consumers find off-script moments more authentic. Why unscripted content connects, and how to build it in.
In 2026, only 5% of readers finish a listicle, while 40% finish how-to guides, according to fresh survey data. Learn how to build a smarter content strategy...
Clutch surveyed 408 consumers on AI vs. human branding. See why real people, unscripted moments, and human craft now drive trust, loyalty, and favorability.
Video vs. written content isn't black or white. Data shows that 72% prefer video for how-tos, but just 17% for financial advice. When should your brand use...
Knowledge and connection, not discounts, build communities. We’ll discuss what Clutch's recent consumer survey reveals about online community engagement.
Discover the most common ecom scams targeting brands today, from bot attacks to account takeovers, and learn how to protect your customers and your brand.
Online scams are getting more sophisticated, thanks to AI. Explore our practical strategy for spotting red flags, vetting sellers, and protecting your...
With the rise of AI, Google is no longer the default discovery tool. Discover the differences between AI referral vs. organic traffic and how to create...
Learn how to combine AI tools with human expertise for smarter topic research with our 7-step framework, and find relevant content opportunities faster.