Top Google Ads PPC Agencies
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Featured
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$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
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See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$1,000+$100 - $149 / hr2 - 9Vancouver, CanadaServices provided
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See all 24 projectsKeepers Digital Keepers Digital is a digital advertising agency specializing in Pay-Per-Click Advertising, with a focus on optimizing Google Ads and paid search campaigns. They have received overwhelmingly positive feedback, with 100% of reviewers praising their expertise in PPC and project management. Clients consistently highlight their rapid response times, detailed reporting, and effective ad strategies, including cost-per-click optimization and improving ROI.
$5,000+$150 - $199 / hr10 - 49Chicago, ILServices provided
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See all 30 projectsAccelerated Digital Media is a specialized digital advertising agency focusing on PPC, Paid Search, and Google Ads management. Reviews highlight their strong project management, timely delivery, and tailored strategies, with over 90% of feedback emphasizing their expertise and responsiveness. Clients appreciate their ability to reduce customer acquisition costs and increase marketing efficiency, reflecting their commitment to client success.
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$1,000+< $25 / hr50 - 249Noida, India
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See all 6 projectsBetterGraph provides digital marketing services, primarily focusing on improving search engine rankings, boosting brand awareness, and increasing organic website traffic. Clients consistently praised BetterGraph for their professionalism, effective project management, and timely delivery, noting significant improvements in organic traffic and search engine rankings. The team’s responsiveness, expertise, and ability to deliver measurable results were highlighted as standout qualities.
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UndisclosedUndisclosed10 - 49Vancouver, Canada
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Web design company Out-Smarts Marketing was established in 2002. The small team specializes in Web Design and Search Engine Optimization.
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$5,000+$100 - $149 / hr50 - 249Urbandale, IA
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Webspec is a web design company. Their midsize team is in Urbandale, Iowa. Their services include Web Design and Digital Strategy.
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$1,000+< $25 / hr50 - 249Noida, India
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SEO company Team Variance was launched in 2013. The agency specializes in Search Engine Optimization and Social Media Marketing.
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$1,000+$25 - $49 / hr2 - 9Ibadan, Nigeria
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See all 1 projectsWe are Root and Rank Digital. We believe every brand needs two things to survive. Strong roots built on a clear brand identity and the ability to rank with visibility that puts you ahead of the
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$1,000+$100 - $149 / hr10 - 49Lince, Peru
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See all 1 projectsInboundPlus Agency offers services in digital marketing and paid search, including PPC campaigns on platforms like Google Ads. According to client reviews, their methodology and experience, particularly in real estate projects, deliver effective results, exceeding goals in attracting new clients. The agency is praised for its committed team, strategic approach, and ability to meet objectives within set timelines.
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$1,000+< $25 / hr10,000+
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Web Innovators Pro is a social media marketing firm. The Gaithersburg, Maryland-based firm was founded in 2008. Their services include Social Media Marketing and Search Engine Optimization.
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$1,000+$25 - $49 / hr10 - 49Kropyvnytskyi, Ukraine
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Visible Webs is a SEO agency. Established in 2017, the company specializes in Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed10 - 49Germasogeia, Cyprus
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See all 3 projectsLemon AI is a data analytics and artificial intelligence company specializing in predictive modeling and content optimization. The overall feedback is overwhelmingly positive, with 100% of reviewers noting improved conversion rates and effective audience targeting. Clients appreciate their cutting-edge technology and responsive, timely project management, with no areas for improvement reported.
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$5,000+$100 - $149 / hr2 - 9Columbus, OH
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Nativa is an Advertising company. The Columbus, Ohio-based company specializes in Advertising and Pay Per Click.
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$1,000+Undisclosed2 - 9Peregian Springs, Australia
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See all 2 projectsMoonstruck Digital is a digital marketing and web design agency, offering services in website design, branding, and SEO optimization. Based on client feedback, 100% of reviewers highlight their professionalism, creativity, and effective project management. Clients commend their ability to deliver impressive, user-friendly websites that enhance brand visibility and perform well in SEO rankings.
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UndisclosedUndisclosed10 - 49Alexandria, Australia
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GMS Media Group, a Digital Strategy company, is in Alexandria, Australia. They focus on Digital Strategy and Social Media Marketing.
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$1,000+$300+ / hrFreelancerHull, England
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See all 2 projectsGreen Ginger Digital is a digital marketing agency renowned for its clear and honest approach, providing services such as site usability and SEO optimization, as well as full digital support for new business launches. With 100% positive feedback, clients commend Nick Cranwell's exemplary support and business-oriented digital strategy. Reviewers consistently highlight Nick's organizational skills and effective communication, fostering confidence in his services.
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$5,000+$100 - $149 / hr10 - 49
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See all 1 projectsBack40 Design is a web design and development company that was engaged to fix workflow issues and automate processes. However, the feedback reveals challenges, with 100% of reviewers noting inadequate testing and poor after-sales support. Despite early positive impressions, communication and project management were criticized, indicating a need for improvement in customer support and accountability.
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$1,000+Undisclosed10 - 49Birkirkara, Malta
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See all 3 projectsSkawoo is a digital advertising agency specializing in eCommerce website development and Pay-Per-Click (PPC) advertising, including Google Ads and Facebook Ads. The company has received overwhelmingly positive feedback, with 100% of reviewers praising their ability to blend creativity with analytics, resulting in increased site traffic and robust ROI through effective online ad campaigns. Clients commend their project management skills and responsiveness, ensuring timely delivery and adaptability.
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$5,000+$25 - $49 / hr10 - 49Lagos, Nigeria
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Established in 2011, WSI Axon is a SEO agency. The team offers Search Engine Optimization and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49
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See all 1 projectsStarterX is a technology firm specializing in automation and business process optimization. Reviews highlight their impressive understanding of automation, resulting in a 35% increase in operational efficiency for clients like Futuron. While 90% of feedback is positive, noting their tailored solutions and responsive project management, some suggest improvements in onboarding and response times to further enhance service delivery.
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$5,000+$100 - $149 / hr250 - 999Irvine, CA
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See all 1 projectsMopro is a web development company known for its ability to create custom websites with integrated video solutions. Reviewers highlight their strong project management, adherence to deadlines, and ongoing maintenance services. While 100% of the feedback is positive, some suggest updating their technology to enhance user-friendliness.
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$5,000+$150 - $199 / hr50 - 249Covington, KY
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Founded in 1997, Icon Marketing Communications is a midsize Covington, Kentucky-based branding firm. Their team offers Branding and Market Research.
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$1,000+$150 - $199 / hr50 - 249Islamabad, Pakistan
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See all 2 projectsESOLS offers website redesign, SEO, PPC, and comprehensive digital marketing strategies. Reviews highlight their significant impact on lead generation and search engine rankings, coupled with a high level of client satisfaction. Clients commend ESOLS's technical expertise, effective communication, and agile project management capabilities, noting their ability to work closely with clients to achieve desired results.
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$1,000+$25 - $49 / hr2 - 9
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See all 2 projectsLOOP16 Creative is a multidisciplinary creative agency specializing in web design, social media marketing, SEO, and CRM integration. With 100% positive feedback, reviewers commend their professionalism, creativity, and strategic alignment with business goals. Their work in healthcare marketing stands out, delivering high-quality content that enhances brand visibility and engagement, supported by strong project management and timely delivery.
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$1,000+$25 - $49 / hr10 - 49Cairo, Egypt
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Headquartered in Cairo, Egypt and Shuwaikh Industrial, Kuwait, Select Digital Agency is a small social media marketing agency. The team focuses on Social Media Marketing and Web Development.
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$1,000+$100 - $149 / hr10 - 49Montréal, Canada
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Branding company Minimal specializes in Branding and E-Commerce Development. They are in Montréal, Canada.
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$1,000+Undisclosed10 - 49Burleigh Heads, Australia
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Accentuate Web Design and Marketing, a social media marketing agency, is based in Burleigh Heads, Australia. The team provides Social Media Marketing and Search Engine Optimization.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsVirtual Sapphire is a branding and graphic design company, recognized for their professional branding services, including logo creation and marketing strategies. Reviewers highlight their exceptional time management and clear communication, with 100% positive feedback on meeting deadlines and responsiveness. Some suggest expanding their service offerings to include videography and sound design.
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$5,000+$25 - $49 / hrFreelancer
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See all 3 projectsContent Majestic is a professional web development and digital marketing agency, known for delivering exceptional website design and SEO services. The company is highly appreciated for its professionalism, expert knowledge, and effective communication, leading to a 66% increase in sales for one client. Feedback is overwhelmingly positive, with an emphasis on their impressive customer service and project management.
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$1,000+< $25 / hr50 - 249Kyiv, Ukraine
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See all 3 projectsLanet CLICK offers comprehensive digital marketing services, including technical optimization, content creation, mobile adaptability enhancements, domain ranking improvement, and link-building strategies. Reviews highlight significant increases in organic traffic and conversions, with clients appreciating the personalized approach, clear reporting, and effective project management. Overall, Lanet CLICK is highly praised for its professionalism and impactful results.
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$5,000+$100 - $149 / hr10 - 49München, Germany
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See all 6 projectsZengrowth GmbH is a digital advertising agency specializing in Pay-Per-Click (PPC) services, Google Ads, and SEO. The company has received positive feedback for its strong project management, proactive communication, and ability to generate leads, with 100% of reviewers highlighting their effectiveness in delivering results. However, some clients noted that their services are relatively expensive.
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$5,000+$100 - $149 / hr2 - 9Des Moines, IA
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Idea Rocket Labs Website Design & Digital Marketing is a Des Moines, Iowa-based web design agency. They provide Web Design and Search Engine Optimization.
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$10,000+$100 - $149 / hr2 - 9Jacksonville, FL
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Headquartered in Jacksonville, Florida, CTRL+ALT Digital is a small software development firm. Their services include Custom Software Development and Pay Per Click.
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$5,000+$100 - $149 / hr10 - 49Częstochowa, Poland
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Konrad Krauze Marketing Agency 360° is a web development firm founded in 2012. The team specializes in Web Development and Social Media Marketing.
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$1,000+$100 - $149 / hr10 - 49Radolfzell am Bodensee, Germany
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Ditegra GmbH is an e-commerce development company founded in 2019. Located in Radolfzell am Bodensee, Germany, the team specializes in E-Commerce Development and Pay Per Click.
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$10,000+$100 - $149 / hr50 - 249
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LiveBits, a midsize branding agency, is located in Karachi, Pakistan and London, Alaska. The team provides Branding and Social Media Marketing.
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$1,000+< $25 / hr10 - 49
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Based in Vancouver, Canada, Digital Rocket is an Ecommerce Marketing company. The team specializes in Ecommerce Marketing and Conversion Optimization.
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$10,000+$100 - $149 / hr250 - 999Denver, CO
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Advertyzed | Digital Marketing Company is a social media marketing company. Established in 2018, the company provides Social Media Marketing and Pay Per Click.
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$5,000+$25 - $49 / hr50 - 249Gurugram, India
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Located in Gurugram, India and london, England, Envigo is a SEO company. Established in 2007, the team offers Search Engine Optimization and Web Development.
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Undisclosed< $25 / hr2 - 9
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See all 1 projectsDynoTech Global is a web development company known for delivering projects on time and providing responsive communication. With 100% positive feedback, clients appreciate their expertise, skill, and use of cutting-edge technology. While they excel in web development, expanding into digital marketing could enhance their service offerings.
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$1,000+$50 - $99 / hr2 - 9București, Romania
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PPC agency AndreiVisan.com is based in București, Romania and Epworth, England. The team provides Pay Per Click and Conversion Optimization.
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$5,000+$100 - $149 / hr2 - 9Wilmington, DE
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22 Pixels is a branding company headquartered in Wilmington, Delaware. They provide Branding and Pay Per Click and were launched in 2020.
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$1,000+$100 - $149 / hr10 - 49Derby, England
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Founded in 2010, The Digital Maze, a small SEO services firm, is located in Derby, England. Their services include Search Engine Optimization and E-Commerce Development.
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UndisclosedUndisclosed10 - 49Mumbai, India
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Target Edge is a small SEO agency established in 2022. Their services include Search Engine Optimization and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Horbury, England
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Northern Media, a web design company, was launched in 2009. The team provides Web Design and Search Engine Optimization.
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$5,000+$150 - $199 / hr10 - 49Buffalo, NY
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Luminus is a web design company launched in 2010. The team focuses on Web Design and Pay Per Click.
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$10,000+$50 - $99 / hr10 - 49Berlin, Germany
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Bissfest, a branding company, is in Berlin, Germany. The team offers Branding and Web Design.
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$1,000+$100 - $149 / hr10 - 49Newstead, Australia
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Launch North is a social media marketing firm established in 2020. The firm focuses on Social Media Marketing and Search Engine Optimization.
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$5,000+Undisclosed50 - 249Houston, TX
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See all 4 projectsLeadOrigin offers a wide array of services including content writing, SEO, marketing automation, digital advertising, branding, and custom website development. Overall feedback highlights their effective communication, impressive problem-solving skills, and significant positive impact on lead conversion and customer acquisition. Clients consistently commend LeadOrigin's professionalism, thorough understanding of project goals, and ability to deliver substantial ROI.
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$25,000+$150 - $199 / hr10 - 49Orlando, FL
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See all 2 projectsThe Advertising Media Specialist for Attractions, Destinations, & Outdoor Brands! At Watauga Group, we leverage two decades of advertising media expertise and our love for the outdoors and
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$1,000+$50 - $99 / hr2 - 9Hong Kong, Hong Kong
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Founded in 2016, Taksu Digital is a small web design agency. Their team offers Web Design and Search Engine Optimization.
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$1,000+$25 - $49 / hr2 - 9L'viv, Ukraine
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Atlant Digital is an Advertising company. They are based in L'viv, Ukraine and have small team. They focus on Advertising and Pay Per Click.
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$1,000+Undisclosed10 - 49Latham, NY
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Launched in 2016, Elevation Ten Thousand, a small SEO company, is in Latham, New York. Their team provides Search Engine Optimization and Pay Per Click.
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Get My MatchesWhy Trust Clutch
At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
Every review on Clutch undergoes a rigorous, human-led verification process to make sure it’s valid. Our team of specialists confirms the identity of each reviewer, ensures the project is legitimate, and only publishes reviews that meet our strict criteria.
Verification doesn’t stop at the point of publication. Our Trust & Safety team routinely audits older reviews against our guidelines. When reviews fall short of our standards, we remove them.
We evaluate service providers using a structured methodology that combines:
- In-depth client interviews and ratings
- Comprehensive project details
- Market presence
- Portfolio examples and industry recognition
This data powers tools like the Leaders Matrix, which helps you compare agencies directly. Our research team curates rankings by weighing verified reviews most heavily, so the most trusted and experienced providers rise to the top.
Using this unique combination of verified client feedback and provider-supplied insights, Clutch distills the most important details into clear, digestible summaries so you have everything you need to make confident, informed decisions quickly.
We take fraud seriously. Providers who violate our guidelines may face lower rankings, restricted visibility, or removal from the platform altogether.
Clutch’s commitment to transparency is ongoing. We’re constantly refining our systems to protect the integrity of reviews and support you in finding the right agency.
List of Top 15 Google Ads PPC Management Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click60% Google Adwords40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click65% Google Adwords30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click50% Google Adwords40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click75% Google Adwords50% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Google Adwords70% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click80% Google Adwords50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click90% Google Adwords10% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click30% Google Adwords60% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click65% Google Adwords75% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click50% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click90% Google Adwords -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click70% Google Adwords40% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.4/40.018.6/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$1,000+$25 - $49 / hr250 - 999Las Vegas, NV
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click85% Google Adwords65% Other -
$1,000+$100 - $149 / hr250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
20% Pay Per Click50% Google Adwords80% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+< $25 / hr50 - 249Indore, India
Ability to deliver
39.8/40.020/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
30% Pay Per Click55% Google Adwords70% Other -
$1,000+$50 - $99 / hr50 - 249Odesa, Ukraine
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click60% Google Adwords70% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click95% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click70% Google Adwords30% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
39.5/40.020/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
35% Pay Per Click70% Google Adwords65% Other -
$5,000+$200 - $300 / hr50 - 249Chicago, IL
Ability to deliver
37.3/40.018.8/20 Reviews10/10 Clients & Experience8.5/10 Market PresenceService focus
45% Pay Per Click65% Google Adwords55% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click70% Google Adwords20% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.6/40.016.6/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click70% Google Adwords25% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click90% Google Adwords40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click60% Google Adwords35% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click50% Google Adwords10% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36.2/40.019.4/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click85% Google Adwords20% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click85% Google Adwords
Google Ads Agency FAQs
Looking for a Google advertising agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a Google advertising agency, from pricing and services to results and red flags.
Clutch recognizes firms that deliver exceptional ROI through Google Ads campaigns twice a year based on a proprietary methodology. The top-performing Google Ads companies for Fall 2025 include:
Google Ads PPC agencies offer a range of services aimed at helping clients achieve their unique objectives, from comprehensive PPC planning and execution to specialized keyword curation. Most full-service providers deliver the following:
- Account and goal setup
- Keyword research and negative-keyword curation
- Ad copywriting, design, and A/B testing
- Bid management and budget pacing
- Conversion-rate optimization (CRO) for landing pages
- Reporting dashboards and actionable insights
- Advanced options such as remarketing, Google Shopping feed, Performance Max, or AI-driven bidding
Pricing varies widely depending on several key factors, including the scope of the project, industry, and the number of competitors. Based on reviews gathered by Clutch, costs can be distinguished in two categories – agency fees and ad spend.
Based on our data, professional management fees typically range from $100 – $149 per hour, or a flat fee of 10%–20% of the ad spend. The total project budgets on the platform usually fall between $10,000 – $49,999, but aggressive e-commerce or enterprise campaigns can exceed six figures.
A Google Ads PPC agency plans, builds, and manages paid-search campaigns on Google’s ad network. The team researches keywords, writes ad copy, sets up bidding strategies, and continually optimizes campaigns to maximize conversions while controlling cost per click (CPC). In many cases, the agency also aligns landing-page design and analytics tracking so every click can be traced to revenue.
Many agencies build vertical expertise—e-commerce, SaaS, healthcare, legal, B2B tech—allowing them to leverage proven keyword sets and compliance knowledge. Use Clutch filters to locate firms with case studies in your specific niche.
Identifying the ideal Google Ads PPC partner is easier said than done considering the number of criteria to consider and steps to follow. Start your journey by matching agency strengths to your goals, requirements, and limitations. Look for a provider that ticks these boxes:
- Proven results in your industry (e.g., case studies, ROAS figures)
- Transparent reporting and KPI alignment
- Google Partner or Google Ads certification status
- Communication style that fits your workflow (i.e., weekly calls, Slack, reporting cadence)
Shortlist two or three agencies, request strategy outlines, and compare projected metrics before signing.
Failure to identify or deliberately ignoring warning signs when partnering with a Google Ads PPC company can do you more harm than good. Here are the red flags you need to be cautious of:
- Guarantees specific rankings or sales numbers—performance depends on many external factors
- Hides account ownership or refuses to share real-time data
- Lacks negative-keyword management (a quick way to waste budget)
- Offers prices far below market rate without explaining how quality is maintained
- How will you customize bidding strategies for my industry?
- Which metrics (e.g., CTR, CPC, ROAS) do you prioritize and why?
- What tools or AI platforms do you use for optimization?
- Do I retain ownership of the Google Ads account and historical data?
- How frequently will we review performance and adjust budget?
Agencies bring platform certifications, cross-account data, and seasoned specialists who can scale testing faster than most in-house teams. They also offset the overhead cost of hiring, training, and retaining multiple paid-search experts.