SynergyAds

Introduce your business and what you do there.

I’m the director of Vivamix, an appliance distributor in Poland.

What challenge were you trying to address with SynergyAds?

We wanted to increase revenue.

What was the scope of their involvement?

SynergyAds creates our Google and Facebook Ads. We cooperate on the ad designs, as we have to follow marketing guidelines from our company’s manufacturer. SynergyAds creates the content in line with those guidelines. They also do web analysis. 

Mateusz (Founder & Head of Performance, SynergyAds) does digital strategy consulting, providing advice on how to expand the customer database or start new projects. He chooses the tools and helps us understand what our options are and how we can cost-effectively do work.

What is the team composition?

We only work with Mateusz. There are four people from my side working with him.  

How did you come to work with SynergyAds?

A social media trainer who was consulting for us recommended SynergyAds.

How much have you invested with them?

My company has spent $170,000.

What is the status of this engagement?

We started working together in September 2016, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

Since we started working with SynergyAds, e-commerce sales have tripled our annual revenue. 

The performance campaigns have driven 40% of the total revenue. This has been a very big move upwards for us. The return-on-ads rose almost 3,970%.

How did SynergyAds perform from a project management standpoint?

It has been a very good cooperation. At the beginning of the month, we have a review meeting at our headquarters. We communicate through WhatsApp or Slack.

What did you find most impressive about them?

The company owner is a real Google person; he won a Google competition. His commitment to his work and his way of working is really impressive. I wouldn’t want to work with a big agency. This is an engagement with one person who is dedicated to the work.

Are there any areas they could improve?

We improve on a daily basis. There’s nothing I’d have them improve.

Do you have any advice for potential customers?

Pick up the phone and call them.

Introduce your business and what you do there.

I am the country manager of a ridesharing and e-scooters company.

What challenge were you trying to address with SynergyAds?

We engaged SynergyAds when we were launching a car sharing service for cargo vehicles, such as vans that people can use while moving. We needed assistance in developing a digital marketing strategy to secure new users.

What was the scope of their involvement?

After SynergyAds assessed our needs and our budget, they proposed a multifaceted digital marketing strategy. We relied on them to lead that effort, specifically by writing ad copy and organizing Facebook and Google advertisements. We created the graphics in-house but leaned on SynergyAds for much of the rest of the process. Once the strategy was in place, SynergyAds led the day-to-day management of our campaigns.

What is the team composition?

We had a single point of contact with SynergyAds. I’m unsure if that representative was managing the campaigns himself, but we only communicated with him.

How did you come to work with SynergyAds?

We learned about SynergyAds through two different referrals.

What is the status of this engagement?

We worked together from September 2018–February 2019.

What evidence can you share that demonstrates the impact of the engagement?

We were quite happy with the results they produced, chief among them being an increase in leads. They proved they could capably manage our budget to maximize the returns from each of the channels we focused on.

How did SynergyAds perform from a project management standpoint?

Our company was relatively hands-off. We had weekly calls and monthly in-person meetings, but we mostly trusted SynergyAds to manage the campaigns themselves. They offered end-to-end service, and I was very happy with their responsiveness.

What did you find most impressive about them?

I appreciated how proactive they were, along with their willingness to take on several different tasks.

Are there any areas they could improve?

No, I think SyndergyAds did a good job of addressing everything as we progressed. Whenever we gave feedback, they implemented it and adjusted things accordingly.

Do you have any advice for potential customers?

I would simply recommend hiring them.

Please describe your company and your position there.

I'm a co-founder and CMO of Akredo.pl, a marketplace for consumer loans.

For what projects/services did your company hire SynergyAds?

We needed to hire an external resource to help us with lead acquisition in a competitive category. The previous agency we used had a high cost per click and low conversion rate.

What were your goals for this project?

We wanted to acquire high-quality sales leads at the lowest possible cost.

How did you select this vendor?

We identified three agencies through market research and recommendations. We choose SynergyAds due to their prior experience in our category and great references.

Describe the project in detail.

SynergyAds started by auditing our previous marketing activities. They recommended ways for us to optimize our bidding strategy, campaign structure, and landing pages. They also ran PPC campaigns on Google Ads, Google Display Network and Facebook Ads.

What was the team composition?

I worked directly with Mateusz (Founder & Head of Performance, SynergyAds).

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Over the three-year engagement, our cost per lead has decreased by 58% while the volume of qualifying leads increased fivefold.

How did the SynergyAds perform from a project management standpoint?

They were always available to communicate by phone. We had weekly calls as well as monthly reporting and planning meetings. 

What impresses you about the SynergyAds?

SynergyAds was fantastic at understanding our business needs. They constantly learned new techniques and proposed testing them on our project.

Are there any areas for improvement?

No, there’s nothing they needed to improve.