Kala Presence

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of the IT security services company Dot.Bit Ltd.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kala Presence, and what were your goals?

Complete web design, text translations, web hosting, and managment.

SOLUTION

How did you select Kala Presence and what were the deciding factors?

After searching for a while, the Kala team came up with great recommendations, and based on interviews we decides they would be a good match,

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After we had the kick-off meeting, we detailed the requirements and our expectations. After that, the Kala team proposed a draft solution and the design of our new web. The first prototype was built in a couple of weeks and we used it to get the looks that we wanted. We are fully agnostic of the technology as everything is maintained by the Kala team.

How many people from the Kala Presence team worked with you, and what were their positions?

Several people were involved, the account manager, two developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching the site we had a significant increase in new leads and client contacts, moreover, we have had very positive responses from our clients and partners about our new web saying how professional it looks.

Describe their project management style, including communication tools and timeliness.

We had it pretty easy, more or less everything was run by the Kala team and they would just inform us to check if we liked something and provide a response. They guided the whole process and we did not spend much time on the project.

What did you find most impressive or unique about this company?

Their level of professionalism, peace of mind, and ideas brought by their team, they did their best to amaze us.

Are there any areas for improvement or something they could have done differently?

I don't see any.

BACKGROUND

Introduce your business and what you do there.

We are a dental clinic that’s located in Zagreb, Croatia. My position is in internal marketing, communication, and organization administration.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kala Presence?

We had a different agency that we weren’t happy with because our main goal was to acquire more patients. We’re a private clinic in the dental business and in some aesthetic work, like injectables, fillers, Botox, etc., and our goal was to have better visibility and a better position on Google search. 

We also needed to establish a stronger brand, but we weren’t happy with the agency we were working with at the time, so we looked to Kala for help. They already had some experience in the dental business, so we decided to go with them. We also had a great conversation at our first meeting where we felt like they understood our needs — so far, I can say that we did not make a bad decision.

SOLUTION

What was the scope of their involvement?

Kala initially provided us with keyword research. We basically told them the words we don't think would rank enough, and they also made their suggestions and did all the research by themselves — they’re very proactive like that. They always come with suggestions to us and they usually have good advice for us. For instance, we told them we were a bit unsatisfied with how we were ranked with the word orthodont, or orthodontist in English.

They worked on it and ended up improving. Successful results can’t happen overnight, but we’re seeing some improvements on that front as well.

In addition, I do the social media work while they provide us with advice and manage our Facebook ads. The content posting is done by our team internally.

What is the team composition?

We had our initial meeting with Matej (Owner). If we have any serious issues, he's always available for us to contact him, and he always checks from time to time to see how we are pleased with his team. My main points of contact are Stella (Account Manager) and another member of their team.

How did you come to work with Kala Presence?

We just Googled ad agencies in Zagreb and we checked who we thought was the best. We organized a couple of meetings with some of the agencies, and we just felt that some of them didn't understand what we wanted, and none of them really had any clients in the business. When Kala came, we just clicked and they already understood what we needed and what our problem areas were — it was really an easy pick.

What is the status of this engagement?

We switched to Kala in April last year, after the pandemic started. There was also an earthquake in Zagreb and the dental industry was hit really hard, and we also couldn't work for a certain time due to some restrictions. Kala took everything really quickly from the previous agency and started doing the SEO and everything else.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We measure success by the number of patients that put in a call, email, or whatever way they approach us. With Kala, we got a lot more telephone calls, so that means that people find us from organic searches on the internet and not just from the ads. Additionally, we had a really significant increase of people just calling our number — whether they found us on Google maps or per search, it was really important to us because we ranked much lower under searched physicians in the past.

We have internal logs of every inquiry that comes in and how it's converted. For example, if the patients call us, we have a program where we put in how they contact us — did they come to a first appointment? Did they book another appointment for something concrete to be done? How much money was made from this appointment? We’ll have the metrics for everything. 

With Kala, we had much better performance and successful inquiries. With the former agency, we would have a lot of inquiries, but they were people who would not book appointments. We are a clinic that is sort of more of upper range in quality and money regards, and we would get people who are interested in really cheap dental work — they didn't care if it's good or bad, they just wanted it cheap. They would also comment it was too expensive for them, or they were looking for something else. While we still got a lot of inquiries, they weren’t the right inquiries for us and for our brand. 

Kala is more precise. It's more targeted at people and products, so we don't waste a lot of money on advertising to the wrong people.

How did Kala Presence perform from a project management standpoint?

Well, we’re satisfied with the performance. We gave them quite the freehand on that because I do internal marketing, but I also do a lot of other stuff so I often don't have time for a lot of things. We are very busy in the day so we like to have an agency that's proactive, understands us, and can do all the stuff on their own without a lot of instructions — I think they're really great. They understand us and they don't need a lot of pointers from us. If we think there's something going wrong, we tell them and they correct it immediately. 

We didn’t have any major issues or felt unsatisfied with their services. Recently, we had some hacker attack our webpage, and they sorted it for us even though they didn’t do our web management and posting tasks — they engaged themselves in sorting these problems and they take a lot of time for us as a client. They're always at our disposal and I can always call them on the phone and WhatsApp.

In addition to that, we communicate through email, telephone, or WhatsApp, but they prefer written communication like us — we like to have everything in black and white so we don't get misunderstood. We always have a plan at the middle or end of the month, depending on what we're going to do, advertise, or what budget we’re going to use — we also give them feedback every month.

We have sales meetings in-house, so I do the analysis of how many inquiries there were. They send us their monthly reports like metrics about ads and SEO performance. We always keep in touch from our side on what's happening and they tell us what they're doing.

What did you find most impressive about them?

We’re impressed with the results they produce — we are interested in results because if we have a business and if there are patients, we’re happy. \With them, we have like 10 inquiries in the morning shift and 10 in the afternoon shift, which is a lot. For the size of our office, this is great because with them, we are now growing. In the fall, we are opening another dental chair, so the business is growing at its own pace. 

We communicated with them at the beginning that we didn’t want to grow too fast, so that we can keep the quality of business — which they understood. We are very pleased with the pace at which we are now growing with them.

What was also great about them was that during the pandemic when we didn't have a lot of work, they were really supporting us. They didn’t charge us for some of the services, and they gave us a boost through that period — Nobody really knew if their company was going to last, and that was really nice of them. They’ve been treating us like VIP clients right from the start.

Are there any areas they could improve?

I can't really think of anything. I think the only limitation we have is a lack of a bigger budget to do certain stuff. We had some plans we had to pause because of the pandemic, but considering this situation, we’re really pleased.

Any advice for potential customers?

They're all very friendly and communicative. It's hard for me to tell how they work with other clients and other lines of businesses, but with us, you can tell that they have experience in the dental business and they understand how it operates. They know a lot of stuff and they educate themselves so I would say not to worry, because they invest a lot in their employees and that they're very picky with who they choose — they really have a good team so I don't think that you can go wrong with Kala.

BACKGROUND

Please describe your company and your position there.

President and CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kala Presence, and what were your goals?

Kala Presence has been on ongoing partner for general SEO (search engine optimization) services. However, their expertise spans beyond just SEO and into other areas of technical marketing consideration.

SOLUTION

How did you select Kala Presence and what were the deciding factors?

We employ a stringent qualification process. We chose this firm based upon the level of depth and knowledge that they displayed in fielding all questions throughout said process. Also, their specialization with local service providers was very important and was a huge need for us at that juncture.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have collaborated on numerous campaigns across multiple, diverse industries ranging from innovative Silicon Valley tech companies to aggressive local service providers.

On a big scale, yet with very granular reporting requirements, this agency has always provided the guidance (and partnership) for success. 100% success rate. They take the potential energy and convert it into kinetic energy.

How many people from the vendor's team worked with you, and what were their positions?

2 people, one overall strategist and one execution specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For local services, we achieved sustained 5-star ranking across 20 locations within a four month span. So we expanded into GMB listings, with similar success. We have also engaged for super competitive technology clients with highly sought terms and competitors throwing tens of thousands at their efforts.

We often beat said competitors with a much more cost-effective strategy.

Describe their project management style, including communication tools and timelines.

While there is a gap in the time zones, they have been able to facilitate a consistent communication cadence and deliver on-time and on-budget.

What did you find most impressive or unique about this company?

Honesty, trust, quality, and transparency. These are the cornerstones of a true partnership. The quality is important, but the other three are indispensable. It's hard to find nowadays. This agency is 100% straight up. No black hat tactics either.

Are there any areas for improvement or something they could have done differently?

Nothing objectionable here.

BACKGROUND

Please describe your company and your position there.

I am a company owner of a consultancy practice related to hospitality real estate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kala Presence, and what were your goals?

I hired them to get support in basic company and personal presentation on LinkedIN and for SEO. I have launched a new web site recently but apparently SEO was not enabled so I needed further support in bringing my content to more public position.

SOLUTION

How did you select Kala Presence and what were the deciding factors?

Intuitively - after on-line search and "contact form test" where they were positioned very high in search engines and very prompt in returning the call. On the initial meeting they immediately understood my position, needs and expectations. They were easy to enter business relationship with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

analysis of my LinkedIN profile guidelines for its enhancement preparation of materials for publishing SEO range of activities

How many people from the vendor's team worked with you, and what were their positions?

Total three team members were in contact with me, with Account Manager as main communicator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The visibility of my web site and position on search engines significantly improved after couple of months.

Describe their project management style, including communication tools and timelines.

Main communication tool was email, however I insisted on more-than-usual phone contact, which was kindly accepted. They were fast in response and very cooperative in all my demands. They were patient with me as I am not familiar with terminology or processes in digital marketing.

What did you find most impressive or unique about this company?

Appreciate willingness to adapt to my style of communication. The team is obviously well organized and efficient. Account manager Stella was particularly nice.

Are there any areas for improvement or something they could have done differently?

Kala team did great in every aspect!

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a website that helps roofing contractors get new customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kala Presence?

I hired Kala Presence to help with SEO and lead generation for the website.

SOLUTION

What was the scope of their involvement?

They use a variety of tactics to drive up web traffic to the site. This includes Facebook, Google, LinkedIn, Twitter, and PPC advertising. 

What is the team composition?

Matej (Owner) is my main point of contact, but I’ve also worked with Stella (Account Manager). 

How did you come to work with Kala Presence?

I found them on Facebook. Another roofing contractor I know shared some good information about the impact that Kala Presence had on their business. 

How much have you invested with them?

I’ve invested about $4,000. 

What is the status of this engagement?

We started working together in August 2017. It took a few months to get the project off the ground, but we’ve been working together ever since. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We got over 200 leads last year, and have gotten about 100 this year. I’m happy with the results, we’re doing well. 

How did Kala Presence perform from a project management standpoint?

We mostly communicate via email. 

What did you find most impressive about them?

Their ability to provide good quality work is impressive. They’re reasonably priced too. 

Are there any areas they could improve? 

They’re busy, but they’re right there to help when they can, and they take care of everything as soon as possible. 

Do you have any advice for potential customers? 

Tell them what you want and give them the information that they need.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for a cosmetic surgery clinic.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kala Presence?

We wanted to better our marketing and publishing strategies to makes our online profiles more visible. Overall, we wanted to boost our web presence.

SOLUTION

What was the scope of their involvement?

They worked on our website and our social media. They redid our website, suggesting some visual and structural changes. They aesthetically advanced it for sure and did PPC. We also did some education workshops to better our knowledge of marketing tools.

What is the team composition?

We’ve worked with three people from their team.

How did you come to work with Kala Presence?

They were recommended to our boss. We invited them to make a short presentation on their services. It was a specialized presentation for our core business. We liked what we heard and what we saw so we decided to collaborate.

What is the status of this engagement?

We’ve been working together since April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We really see the benefits of our interventions, both on our website and our social media. The knowledge and pro-tips they gave us have been very useful. Since we took their social media workshops, we’ve seen a significant increase in the numbers of messages and interactions on our Facebook business pages. As far as the website goes, it’s more visible and climbed to a higher position on search engines. We’ve been getting a lot more interactions with patients.

How did Kala Presence perform from a project management standpoint?

They’re excellent. They’re super organized, really responsible, and extremely responsive. They’re quick to make changes and listen to their clients’ needs as well. Flexible in every possible way for sure. They’re young as well, so their views are fresh — a great team to work with.

What did you find most impressive about them?

They’ve been diligent, competent, and professional.

Are there any areas they could improve?

As far as our collaboration goes, no. I don’t have a single bad thing to say.

Do you have any advice for potential customers?

It all depends on what your core business is and how they approach it. Listen to what they have to say because they have a lot of experience in different fields. Be open to their suggestions. Even if it doesn’t seem like the most logical thing for you it will pay off in the end.

BACKGROUND

Please describe your company and your position there.

Poliklinika Kvaternik is a private health clinic, offering a wide array of services ranging from esthetic surgery and non-surgical treatments, to general surgery, ENT, dermatology, and orthopedics. I am in charge of all business administration and marketing, everything non-medical.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kala Presence?

We hired Kala Presence to optimize our web site for SEO, work with us to build the appropriate content on the web pages and to manage our SEM campaigns.

What were your goals for this project?

The goal was to improve visibility in search engines and increase our business volume.

SOLUTION

How did you select this vendor?

The vendor was recommended by a company that built our web site and manages our social media.

Describe the project in detail.

Initially our web site had limited content. Kala presence helped us prioritize the services we wanted to start adding content for, provided guidelines for the content and the structure of the web pages. Once the initial content was provided by the specialist, they optimized it for SEO and worked with the web site developers to have it published in a way that would optimize our ranking. Simultaneously, they built out SEM campaigns, worked with us to provide negative keyword matches, and have been managing the paid SEM campaigns. The project is ongoing as we are continue to add content for new services for which we want to improve web presence and visibility.

What was the team composition?

The main point of contact is the project manager, she then loops in other SEO or SEM specialists as needed. She is very responsive and provides constructive suggestions on new projects. Also, we meet with the owner on the company occasionally to assess progress to date and set direction for the future.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started working with Kala Presence shortly after the clinic opened. After working with them for several months - which was around the time we were told to expect to start seeing the results of our work, the volume of patients started to increase rapidly, and has been growing ever since. We are ranked at or near the top of the organic results for many of our services.

How effective was the workflow between your team and theirs?

The team is effective and the communication is good; whenever major initiatives are going on and the needs warranted it, they use workflow tools to facilitate interaction between our team, themselves, and the team maintaining the web pages. They stay on top of the web developers and catch any issues proactively.

What did you find most impressive about this company?

I decided to hire Kala Presence because the owner appeared very knowledgeable, did not make unrealistic promises just to get the business, had a clear plan of action and set clear expectations. I stayed with them because the initial impression turned out to be correct. They don't toot their horn but are diligent, agile in coming up with solutions to new problems and proactively make constructive suggestions for further improvements.

Are there any areas for improvement?

If I could think of any, I would have already suggested it, and I feel they would have acted on it as we have open communication.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Re-Forma Group d.o.o.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kala Presence?

We hadn’t run any Facebook campaigns by ourselves before working with them. We talked to Kala Presence about the opportunity, and they suggested running a Facebook campaign.

SOLUTION

What was the scope of their involvement?

Kala Presence provided ad management services for our Facebook campaign. They handled everything, including producing the ads. Our goal was to fill all the places in our business academy. We needed 12 people in total.

What is the team composition?

I think there were 2–3 people from Kala Presence involved.

How did you come to work with Kala Presence?

We found them through one of our business partners, who’d had a great experience with them.

How much have you invested with them?

The investment was around $1,000, including their services and the daily amount over 30 days.

What is the status of this engagement?

We worked with Kala Presence for one month: between October–November 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They achieved our end goal: we sold all the spots, and we were very satisfied with the end result. It was a pleasure to work with them.

How did Kala Presence perform from a project management standpoint?

The communication was superb. It was usually through email and phone calls, but we had an in-person meeting with them in the beginning.

What did you find most impressive about them?

It would be their communication.

Are there any areas they could improve?

No, we were satisfied with the end result. Everything was great for us.

Do you have any advice for future clients of theirs?

We’d definitely recommend Kala Presence. They worked fast, and everything went according to plan. We really didn’t have any problems.

BACKGROUND

Please describe your company and your position there.

We are one of biggest Croatian wholesellers of promotional gifts. We are also present in other EU countries with our products. I am CEO and owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kala Presence?

After creation of our new website we wanted a professional and trustworthy partner to provide valuable service of re-positioning us on top of google search results. We also wanted to have google campaigns done from content creation to tweaking the best parameters for our products and market.

What were your goals for this project?

To have certain product groups from our big assortment positioned in top 3 search results. We wanted the text contect of our website to also be written in such a way to attract customers and provide easy to understand benefits we can provide to our customers. Our google advert campaigns needed to be targeted at specific products in our assortment to maximise our exposure and minimize the costs involved.

SOLUTION

How did you select this vendor?

We had experience with several other agencies and also with doing the campaigns ourselves, we met them at a business networking event. From the start we liked their professional and easy to understand approach and also clearly set goals and costs.

Describe the scope of their work in detail.

We started with several meetings where we explained to them what we want to achieve and also what are the mistakes we did in the past and what kind of customers we want or do not want to attract.

They have proposed several different ideas of content and campaigns, we gave them feedback and with that feedback they did needed revisions and final proposal which was great. Afterwards in regular intervals they would suggest needed updates or changes which we would agree on or modify.

What was the team composition?

I have worked with about 4 people fropm the company, CEO to content creator, campaign manager and supporting staff.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In several months we have managed to have a lot of our products positioned in top 3 google search results. Visits to our webpage are several times bigger than when we started our cooperation. Our budget was not overstepped.

How effective was the workflow between your team and theirs?

Quick replies, easy to talk to, our requests were well taken care off, if we asked for something that is not wise to do they gave us explanation and suggestion how to do it properly.

What did you find most impressive about this company?

They have great international experience from different markets and invest a lot in their own education. Therefore they use newest tools and follow best trends in online advertising and community management.

Are there any areas for improvement?

We are very happy with cooperating with them and will expand services they provide us with.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager in a mobile and web development agency based in Croatia. Our company has more than 40 employees and we provide web and mobile apps to clients from all around the world, including Kuwait, Australia, Great Britain, USA, Germany and so on.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kala Presence?

We were looking for a reliable digital marketing agency to provide us with high-quality SEO services. We were already hired once for a project by Kala Presence, so we didn’t have to look far to find great SEO service providers.

What were your goals for this project?

Our goals were to expand our organic reach as much as possible through search engine optimization.

SOLUTION

How did you select this vendor?

We filtered a list of digital marketing agencies which were qualified for the project and Kala Presence came out as the winner considering the quality of their service and the delivery time.

Describe the project in detail.

We gave them our goals and they guided us through every step of it. We have one person who is our call to and we can ask him whatever we need to. We have had old name of the company and also the old name of the website, so that was our main challenge how to avoid bad ratings overall. Kala Presence played a vital role here and helped us through this migration and mostly saved our ratings on Google!

What was the team composition?

We have two people who are our go-to-people - SEO specialist and content specialist who have helped us a lot! They are professional, right to point and very helpful! Sometimes, we have a call or meeting with the CEO where we talk about future plans for our cooperation.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were mainly focused on optimizing our 2 most important money pages. We wanted to optimize our content and move along from the 50th position on Google. After editing content, great keyword research and fresh content, we moved up for 10 places! We're thrilled with this result and continuously working on moving more. Traffic to our site increased overall. There has been a lot more engagement with blog posts which resulted in an increase in our social media followers!

How effective was the workflow between your team and theirs?

Outside our monthly meetings, when we need them, they are here with a lot of ideas and suggestions for our business.

What did you find most impressive about this company?

They were entirely dedicated to our business and provided us with accurate feedback. Throughout the implementation of SEO, they contributed original ideas to improve our SEO ranking in the best possible way. They were extremely friendly and provided us with everything we needed.

Are there any areas for improvement?

No, not that I know of. I hope they continue their great work.