Absolute Digital Media

Introduce your business and what you do there.

I'm the marketing head of LR Decorating.

What challenge were you trying to address with Absolute Digital Media?

We wanted to increase our leads and online presence through web and digital marketing. 

What was the scope of their involvement?

Absolute Digital Media oversees our digital marketing efforts, including conversion rate optimization, web maintenance, and Facebook ads. 

What is the team composition? 

We regularly work with an account manager.

How did you come to work with Absolute Digital Media?

We found them through an online search and decided to reach out to them based on their good reviews and certain awards they'd won.

How much have you invested with them?

We've invested between £7,000–£10,000 (about $9,000–$13,000 USD). 

What is the status of this engagement?

We've been working with them since 2017.

What evidence can you share that demonstrates the impact of the engagement?

Absolute Digital Media's digital marketing efforts have had a very positive impact on our business over the years. Investing in their services has definitely paid off in the long run. Our conversion rate has grown by about 200%. Their expertise has significantly improved our online visibility and performance overall, and even clients who've found us online have helped spread more awareness about us by word of mouth. 

How did Absolute Digital Media perform from a project management standpoint?

Our account manager has been very accommodating and responsive from the start. Every month, we get a detailed report of performance metrics that we go over on the phone, along with any new opportunities and ideas to continue improving performance. They always meet deadlines and reply to emails and calls promptly, so we're very happy with the relationship overall. 

What did you find most impressive about them?

Our knowledge of digital marketing is limited, so it's important for us to work with a vendor we can trust. Absolute Digital Media has always been there for us, willing to explain what they're doing and always looking for ways to continue to improve results. 

Are there any areas they could improve?

I don't have anything negative to note. 

Do you have any advice for potential customers?

Have patience. Digital marketing is an investment, not a quick solution; it takes time to generate results, but it's worth it in the long run. It's certainly been worth the wait for us. 

Introduce your business and what you do there.

I'm a director with Application Advice Services UK Ltd.

What challenge were you trying to address with Absolute Digital Media?

We had a brand new website intended to generate leads within the travel insurance sector. We hired Absolute to improve the site’s visibility and increase traffic.

What was the scope of their involvement?

Their main task is search engine optimization. They do all of the work on that front and provide monthly status reports. As part of their link building efforts, they write content for our approval and then send that content to related sites with hopes that they’ll link back to our site.

They provide ongoing conversion rate optimization and advise us on website functionality changes we should make in order to receive more applications from visitors.

They also manage content that’s distributed through press releases and editorials.

What is the team dynamic?

We work directly with a dedicated SEO manager who looks after our campaign and organizes our monthly strategies. We also deal directly with the link building and content teams.

How did you come to work with Absolute Digital Media?

We ran a Google search and spoke to six different agencies, ultimately meeting with three. Absolute stood out because they provided insightful information and presented a clear strategy that fit our budget requirements. After checking their references, testimonials, and portfolio, we decided to hire them.

How much have you invested with them?

We've spent about £300,000 across multiple campaigns.

What is the status of this engagement?

We started working with them in July 2015 and our relationship is ongoing. While we initially assigned them a single project, they now provide SEO for six different websites and campaigns.

What evidence can you share that demonstrates the impact of the engagement?

They've exceeded all of my expectations and their own initial projections. Our conversion rate has increased tenfold and our financial records show that our £300,000 investment has generated over £4 million.

How did Absolute Digital Media perform from a project management standpoint?

We communicate regularly with the account manager. He provides detailed, monthly updates, as well as any ad hoc reports we request. We’re always able to reach any department and they’re highly responsive.

We typically communicate through email, phone, or Skype video. We also have in-person meetings, at their office or ours, whenever they want to present statistics or convince us to shift strategies in a different direction.

What did you find most impressive about them?

We worked with an agency in the past that lacked transparency and failed to articulate clear goals. Absolute, on the other hand, is always very specific about their strategies, explains their rationale, and helps us understand where our money is going. Even though they’ve had demonstrable success, they’ve never tried to increase their price. That transparency creates trust, and we’ve since handed the previous agency’s project over to Absolute.

Are there any areas they could improve?

Given that they’ve exceeded all of our expectations, it’s difficult to pinpoint anything I would change.

Do you have any advice for potential customers?

SEO work takes time and can seem vague if you’re not familiar with the process. Absolute employs excellent communicators, so ask them to explain their services and the reasoning behind their strategies.

Please describe your company and your position there.

I’m the digital marketing and website officer at The National Autistic Society. We’re located in London and are the largest autism charity in the United Kingdom.

I'm responsible for social media advertising campaigns and the strategic direction of our Google AdWords GrantsPro account. My role also involves working and reporting on our website, building campaign actions, and managing our email marketing platform.

For what projects/services did your company hire Absolute Digital Media?

We hired them to help us manage and improve our Google AdWords, Google Analytics, and Google Tag manager accounts. We also worked on a number of SEO [search engine optimization] projects to help us improve our website's position in search engines. We didn't have enough internal resources nor the expertise to address these needs.

What were your goals for this project?

All of these services were aimed at helping us achieve our core objectives like reaching more autistic people and people who have a connection with autism, as well as raise autism awareness in the U.K.

How did you select this vendor?

My previous manager was involved in the selection process.

Describe the project in detail.

The scope was to increase the number of clicks by creating new and additional campaigns in our Google AdWords account as well as improve ad engagement metrics such as our click-through rate and cost per click as we had $40,000 per month available in the account. We provided ad copy, links to the landing pages for ads, and worked together on optimizing the campaign and ad performance.

Absolute Digital Media set up all campaigns and ad groups and implemented conversion tracking as well as any extra ad extensions required. Furthermore, they provided feedback, guidelines, advice, and helped us with keyword research.

What was the team composition?

The head of pay-per-click is involved in our work.

What outcomes or results can you share that demonstrate progress and/or success?

From 2015 – 2016, they helped us receive an additional 215,000 clicks, 1,740 conversions, and increased our account wide click-through rate by 3% in AdWords.

How effective was the project management?

They were excellent. Not only were they punctual and easy to work with but also very responsive and knowledgeable.

What impresses you about this company?

Aside from the results they produce, their expertise, availability, and proactivity really stand out.

Are there any areas for improvement?

None. They should keep being proactive.

Please describe your company and your position there.

I'm the Digital Marketing Manager at National Childbirth Trust (NCT). We are the UK’s leading independent parenting charity, we offer practical and emotional support through our network of local branches, with classes and counsellors. Our mission is to support parents through their first 1,000 days and help them have the best possible pregnancy, birth, and early parenthood experience.

For what projects/services did your company hire Absolute Digital Media?

We hired Absolute Digital Media to restructure and manage our Google Pro Grant AdWords account, including testing and performance reporting. They also provide support for our ad-hoc projects, such as implementing TagManager.

What were your goals for this project?

We wanted to restructure the account because it no longer corresponded with our organisation goals. It needed to reflect the breadth of charity services we offer, improve our quality score, and fully utilise all of the Google Grant account functionality.

How did you select this vendor?

I've worked with Absolute in the past and was always impressed with their approach and delivery. We considered five agencies for this work, including Absolute. The key deciding factors were cost, customer support, and understanding of/planning for our targets. We felt that Absolute met all these requirements.

Describe the project in detail.

We reviewed key product areas for the organisation, including the keywords and landing pages associated with our products. A colleague and I worked on this with Absolute. We're still working through a copy for our campaigns, but Absolute is responsible creating AdWord sets and keyword lists.

What was the team composition?

We work with only one member of Absolute's team.

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Compared with the previous month (which was before they managed the project) the overall volume of goal completions increased by 153.76%, whilst the CPA improved by 50.55%. The average ad position increased from 2.3 to 2.2.

How did the Absolute Digital Media perform from a project management standpoint?

Absolute Digital Media is great to work with. They're proactive and very approachable. We've never needed to create SLAs because they're so responsive and reliable. We usually speak a couple of times a week over email or phone. We use project management tools to manage support hours and project delivery.

What impresses you about the Absolute Digital Media?

Our results have been very positive, they made a point to research our position compared to our key competitors and understand our organisation and products. Their thoroughness, expertise, and proactive approach makes them a pleasure to work with.

Are there any areas for improvement?

If copywriting was added to their services, it would be very helpful.