Front Row Group

BACKGROUND

Please describe your company and position.

I am the Global Head of Paid Media & Advertising of Phillips

Describe what your company does in a single sentence.

A global platform for buying and selling 20th and 21st century works, Phillips offers dedicated expertise in the areas of Modern and Contemporary Art, Design, Photographs, Editions, Watches, and Jewels. Auctions and exhibitions are primarily held in New York, London, Geneva, and Hong Kong, with representative offices based throughout Europe, the United States, and Asia.

Phillips offers a regular selection of live and online auctions, along with items available for immediate purchase. Phillips also offers a range of services and advice on all aspects of collecting, including private sales and assistance with appraisals, valuations, and financial planning.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Digital Advertising
• Paid Search/SEM
• Paid Social
• SEO
• Display Media & Video Ads

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Responsive, Communicative, Organized

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium Media is our direct-response digital agency that specializes in ad implementation, optimization, and execution of Google/Instagram/Facebook paid media for Phillips.  By using the agency’s expertise in data trends and customized targeting we promote our corporate brand, sales, exhibitions, events, and online selling platform ads with prospective and existing clients. Socium builds a holistic and advanced digital strategy for Phillips so that each paid media channel can complement one another effectively.

Backed by data and executed strategies developed over years of digital marketing experience they launch PPC/SEM, Paid Social, Display campaigns with one purpose — to support the growth of our business. Offerings also include Integrated Analytics & Reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have elevated our brand presence, visibility, and promoted our auctions and core business offerings through various touchpoints digitially. The results have led to a greater impact on audiences engaging with us online and we are reaching prospective relevant clients globally who convert and take meaningful actions that lead to revenue impact. In various areas we are seeing YoY growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium does a great job of organizing our campaign schedule and set up. We have a dedicated account lead who has helped structure our various types of campaigns for a more efficient and smooth execution. They are responsive, adaptable, and have customized our reporting structure to connect various data that came from our advertising initatives. They always launch on the start date and working us to prioritize campaign and make real time optimizations. 

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Socium Media is focused on driving performance marketing, and they are also very personable and responsive to how we work on our timed event-based campaigns. They communicate well, understand our business, and are always looking forward to how we stay ahead of the curve with our adveritsing campaigns

Are there any areas for improvement or something Socium Media could have done differently?

Some tactics need greater focus and may require additional support from the team. Our volume of campaign activity is increasing and the ad platforms continue to make changes to how they have they have their ad management set up. This can add some constraints to the set up time. Need more eyes on campaign to ensure we spend budget effectively, manage optimizations and pacing, and be help us prepare ad copy that is suitable for promotion

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of WorldSprings

Describe what your company does in a single sentence.

WorldSprings is the largest wellness attraction in the US offering natural hot springs and inspired waters from around the world, as well as other wellness modalities including saunas, cold plunge, RED light therapy and more.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Drive new customers
• Drive brand awareness

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Socium to assist us with SEO and paid digital media management on an ongoing basis for primarily our Dallas property but also onboarded Socium to our other two properties as well. They manage google ads, bing ads, meta ads, CTV, display and any digital channels we want to try. They've particually been helpful on the metrics and data side (though their support on creative is also great) helping us understand our efficiency and scale opportunities, and how it changes based on the season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've grown the business tremendously and how have a deep understanding of our digital spend patterns and results so we can optimize to EBITDA more effectively. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium is great at delivering on-time, clearly and thouroughly. They really function like an extension of our team and a true partnership.

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to adjust to our requests from several stakeholders, as well as their attention to detail and data. Their communication is also excellent which matters a lot in a nimble business.

Are there any areas for improvement or something Socium Media could have done differently?

Nope!

BACKGROUND

Please describe your company and position.

I am the Managing Director of the company.

Describe what your company does in a single sentence.

We are a subsidiary of a renowned Danish heritage brand, specializing in the manufacture of luxury lighting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?
Enhance brand awareness among luxury end consumers.

SOLUTION

How did you find Socium Media?

Online Search

Why did you select Socium Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium is a dynamic digital marketing agency that specializes in driving sales and increasing traffic through robust, data-driven strategies. With a focus on understanding our unique brand and target audience, they develop comprehensive marketing plans that effectively elevate our online presence.
Their team excels in utilizing a mix of SEO, social media marketing, and targeted advertising to reach and engage potential customers. By analyzing market trends and consumer behavior, Socium tailors campaigns that resonate with our audience, leading to higher conversion rates and improved sales.
Their commitment to ongoing optimization and performance tracking ensures that we continuously refine our marketing efforts for maximum impact. With a strong emphasis on collaboration and transparency, Socium has become an invaluable partner in our growth journey, helping us achieve significant increases in both sales and website traffic.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We evaluated Socium's digital marketing strategy specifically designed to boost our e-commerce sales, and the results have been impressive. Their approach involved a comprehensive analysis of our target market, allowing them to create tailored campaigns that effectively engage potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium has consistently delivered everything we needed on time, demonstrating a remarkable commitment to our project. Their team works efficiently and effectively, ensuring that all tasks are completed promptly. They are highly responsive to our needs and desires, always willing to adapt and make adjustments based on our feedback.

What was your primary form of communication with Socium Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets Socium apart is their proactive approach; they constantly bring fresh ideas and innovative strategies to the table, anticipating our requirements before we even express them. This forward-thinking mentality not only enhances our marketing efforts but also fosters a collaborative partnership that we greatly value. Overall, working with Socium has been a seamless and rewarding experience.

Are there any areas for improvement or something Socium Media could have done differently?

No improvements needed.

BACKGROUND

Please describe your company and position.

I am the Paid Search Channel Manager of a hospitality and leisure company

Describe what your company does in a single sentence.

Apple Leisure Group manages various OTA platforms such as Cheap Caribbean, Apple Vacations, Funjet Vacations, United Vacations, & Beach Bound. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Paid Search Management

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium has been in charge of creating, managing, & advising our Paid Search strategy on behalf of the many brands represented by us. Alongside daily maintenance of our campaigns they provide ongoing insights and recommendations to take advantage of new features across Google & Microsoft advertising. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our KPIs revolve around efficient management of spend in pursuit of lower CPA's and higher volumes of sales across all of our sites. After allowing socium to manage our account we have seen lower CPA's, increased efficiency in our campaigns, and incremental increases in sales across platforms. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium has always overdelivered on time and on budget for every task we give to them. 

What was your primary form of communication with Socium Media?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The dedication to excellence, pursuit of genuine understanding, and sincere interest in our business makes Socium stick out as one of the best agencies I have worked with. 

Are there any areas for improvement or something Socium Media could have done differently?

I have no feedback at this time, over the last 5 months my expectations have been beaten in every measurable way. 

BACKGROUND

Please describe your company and position.

 I am the Director of Marketing Strategy of a food brand.

Describe what your company does in a single sentence.

We reinvent childhood breakfast faves like cereal, treat bars, and granola to have high protein and low sugar for the adults who miss being kids again. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Understand, optimize and scale Paid YouTube Ads

SOLUTION

How did you find Socium Media?

I don't know

Why did you select Socium Media over others?

I don't know

How many teammates from Socium Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had identified YouTube as a new channel to grow demand. We didn't know much about how to optimize the channel, and wanted Socium to work with us to understand it, help strategically grow it, and of course be the hands-on-keyboard executors as well. Outside of the actual running of campaigns, key deliverables included weekly and monthly reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to partnership with Socium, we not only made YouTube an evergreen marketing channel, but increased monthly budgets by large orders of magnitude. We have made great strides in understanding performance by ad placement, creative, and device. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium was always prompt in responding and delivering items on time. We've felt that they are quite good at responding to our needs and asks, whether it was overhauling reporting to reflect new metrics we were interested in, brainstorming strategy roadmaps together, or being first in line to call out important trends and insights.

What was your primary form of communication with Socium Media?

Virtual Meeting

What did you find most impressive or unique about this company?

We always seek out hungry, hustle-minded partners to work with; we historically find these partners "get" what we want! Our team at Socium fits this down to a T--they understand our goals quickly, are quick to adapt to requests, and are a personable and a general pleasure to work with. 

Are there any areas for improvement or something Socium Media could have done differently?

Overall, I've had a great experience with the Socium team. However, as is always the case with agencies, there can sometimes be person-to-person variation and occasionally there have been people on our account who were not as effective as a peer. Overall, the caliber of our current Socium account is very impressive.

BACKGROUND

Please describe your company and position.

I am a Department Director of Q30 Innovations

Describe what your company does in a single sentence.

Manufactures and sells protective sports equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Improve Digital Marketing Performance

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium's scope, at large, is to recommend, implement and optimize all performance media for our company.

• Provided recommended channel list, budgets associated and audience/campaign segmentation. Maintain trend analysis on core audience(s) as they shift quarterly with sports season
• Optimize campaign performance and provide guidance on necessary creative based on in-market performance
• Maintain reporting documents and provide regular analysis on performance, next steps
• Assist with Google Shopping listings optimization and testing

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Socium quickly stepped in and provided a detailed overview of how they were going to adjust our campaign structures, overall allocations and provided clear POV on their expectations. Reporting immediately improved, both from a dashboard and communications perspective. 

We saw almost immediate on-platform performance improvments and exceeded D2C business revenue targets the first full quarter after beginning work with them after struggling to do so previously.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium has great reporting templates and processes that allow for easy review and understanding of core metrics/data without needing a conversation. Weekly performance calls are detailed and organized. Highly responsive via slack or other channels for ad hoc questions or needs.

What was your primary form of communication with Socium Media?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The built in organization and communication. There is no chasing down information or feeling in the dark on what they are doing. They are incredibly transparent on what is being done and why, allowing more time to strategize on go forward versus trying to make sense of the past

Are there any areas for improvement or something Socium Media could have done differently?

Occasionally lose sight of longer-term asks / less immediately urgent requests. Could do a better job upselling / making clients aware of their broader offerings (e.g. SEO).

BACKGROUND

Please describe your company and position.

I am the Director of Growth Marketing of Eberjey

Describe what your company does in a single sentence.

In 1996, the lingerie market was dominated by designs that focused more on capturing the male gaze than on the women wearing them. Eberjey introduced comfortable styles women could feel confident in, and soon after created the iconic PJ’s that launched the brand to the next level.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Optimize Paid Search, Shopping and pMax Program

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• High ratings
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium has been scaling and managing our Paid Search, Shopping and pMax program for over 2 years. They help us set target bids and target ROAS & CPA goals to achieve business targets. They also help expand keywords and find new customers for our brand

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Socium has scaled our program 30% YoY which has enabled us to scale our new customer mix and capture users with intent to purchase pajamas. They are extremely proactive in their approach, always coming to our weekly meetings with suggestions and opportunities. They build models for us when wer are looking to expand into new channels, and provide in depth robust reporting for the team and senior leadership to follow results closely. 

Their team is always open to feedback, and are sure to go above and beyond to satisfy our needs. I have loved working with Socium! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always deliver items on time, without us having to ask. They go above and beyond in their presentations and it truly feels as if they are an extension of our in-house team, and show an authentic desire to grow our business. 

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Socium Media's reporting and analytics skills and communication style are most impressive.

Are there any areas for improvement or something Socium Media could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Assistant Director of New Frontiers Executive Function Coaching

Describe what your company does in a single sentence.

We are an executive function coaching company that supports individuals from elementary school all the way through adulthood.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• To increase our google conversion leads.
• Building out of google ads campaigns.

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Google ads management and SEO management. They've done such an amazing job building out our Google Ads PPC campaigns, adapting to the dynamic changing needs of our organization as we have grown from a little start up, to a more well established business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our web based leads are now the majority of leads coming in. They helped us scale up this section of our business over 1000%. Special shout out to Rebecca, who has been such an amazing partner in the journey, and to Owen for being such a steadfast partner since the beginning.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was always delivered on time, with adjustments requested made in real-time. If anything, they helped us stay on track more than we were.

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The special care, attention, and understanding of our business that is provided really made it feel like they got our unique business, business needs, and creative approaches towards growing the business.

Are there any areas for improvement or something Socium Media could have done differently?

No, I really feel like our partnership is worth all the investment and time.

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager of a retail company

Describe what your company does in a single sentence.

Retail chain featuring an eclectic array of imported housewares, furniture, decor & specialty foods.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Improve efficiency
• Streamline
• Thought Leadership

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

• Great culture fit
• Company values aligned

How many teammates from Socium Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium manages three channels for us. Driving thought leadership, strategy, streamlines communication and they are experts in their field. 

1. Inform campaign strategies. Develop comprehensive full funnel strategies that align with the our goals and target audience. 
2. Campaign Execution - Create and manage digital media campaigns across platforms to maximize brand exposure and engagement. 
3. Utilize advanced audience segmentation techniques to ensure ads reach the most relevant consumers. Implement and manage full funnel strategies to re-engage users and capitalize on spend efficiency. 
4. Continuously monitor campaign performance metrics and making informed adjustments and optimizations for ongoing campaign success. 
5. Provide regular performance reports outlining key metrics and insights from each campaign. Offer recommendations for improvements and adjustments based on the analysis of campaign data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rebuilt all campaigns from the ground up, improved communication, developed new digital marketing strategy, encouraged collaboration between agencies and internal teams.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Socium is always available and constantly checking in on campaigns especially during critical business days. Their team structure is extremely efficient to help streamline efficiency. Campaigns and project due dates are always very clearly communicated and always delivered on time, typically fairly early. Socium is extremely available and nimble. They are always willing to jump in to new projects.

What was your primary form of communication with Socium Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people are eager to work, are specialists in their fields and are interested in building your business. They are professional and always up for a challenge.

Are there any areas for improvement or something Socium Media could have done differently?

Socium is extremely open to feedback too.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of SimpliFed

Describe what your company does in a single sentence.

SimpliFed provides virtual breastfeeding and baby feeding support, fully covered by your health plan, from pregnancy to weaning. Attached are a few images to choose from

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Socium Media to accomplish?

• Lead acquisition

SOLUTION

How did you find Socium Media?

Referral

Why did you select Socium Media over others?

Referred to me

How many teammates from Socium Media were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Socium Media provided pay-per-click services for SimpliFed in order to improve our online presence and generate more leads. They executed search engine marketing (SEM) campaigns through Google Ads, focusing on selecting the right keywords, creating eye-catching ad copies, designing landing pages and optimizing bids to reduce costs. 

Besides actively managing SEM campaigns, Socium Media also ran split tests to understand the effectiveness of different ad campaigns in order to gain converting traffic. The key deliverables of Socium Media's services included: 

1. Keyword research and selection 
2. Ad copy creation 
3. Managing bids, budget, and campaign optimization 
4. Split testing of campaigns to determine their effectiveness 
5. Developing and providing ongoing reporting and insights into campaigns 

Overall, the goal of Socium Media's services was to drive more qualified leads in order to meet SimpliFed's business objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Traffic: The campaigns generated more relevant traffic that was more likely to convert into leads. 
2. ROI: Ad costs were optimized to ensure that SimpliFed was generating a positive return on their investment in SEM campaigns. 
3. Conversions: The campaigns were specifically designed to increase the gap between conversions and click-through rate, thus contributing to the overall success of the project. 
4. Engagement: Users who visited SimpliFed's website were more likely to interact with the brand, engage with the content, and make it easier to capture future leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management from Socium Media was delivered responsibly and promptly. Their team worked collaboratively with us to ensure that both their deadlines and budgets were met with satisfactory results. We were delighted with their attention to detail and dedication to providing the highest level of service. 

Every aspect of the project was met with clear communication and promptness, ensuring that needs were responded to in a timely manner. Furthermore, they exceeded expectations with their ability to deliver items on time, often going beyond the scope of the project to ensure all objectives were completed. This allowed us to focus on other aspects of our operations while they handled the critical elements of the project.

What was your primary form of communication with Socium Media?

Virtual Meeting

What did you find most impressive or unique about this company?

Socium Media provided professional project management throughout the duration of the project. They were highly organized and efficient, delivering results on time and responding to our needs in a timely manner. They provided clear timelines and kept us updated with progress reports.

Are there any areas for improvement or something Socium Media could have done differently?

Not that I can think of