Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 48 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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$5,000+$100 - $149 / hr2 - 9Atlanta, GA
Services provided
NicheLabs is an e-commerce development firm. Launched in 2006, the agency is based in Atlanta, Georgia. Their services include E-Commerce Development and Email Marketing.
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$5,000+$100 - $149 / hr2 - 9Alpharetta, GA
Services provided
Picture This Communications is a mobile application development firm. They are based in Alpharetta, Georgia, and their services include Mobile App Development and Web Design.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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$5,000+$100 - $149 / hr2 - 9Duluth, GA
Services provided
StartsMedia is a web development firm. The team offers Web Development and Marketing Strategy and is in Duluth, Georgia.
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$1,000+$25 - $49 / hr2 - 9Minneapolis, MN
Services provided
Branding firm The Launch Corp was established in 2015. Located in Minneapolis, Minnesota, the team focuses on Branding and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9București, Romania
Services provided
Seoservices4sale.com is a SEO services firm. Located in București, Romania, the company focuses on Search Engine Optimization and Email Marketing.
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$1,000+$25 - $49 / hr2 - 9Rīga, Latvia
Services provided
Launched in 2011, FCR Media Latvia, a small Digital Strategy company, is based in Rīga, Latvia. Their team focuses on Digital Strategy and Web Development.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
Services provided
Small graphic design agency W3B.ee Solutions, is in Tallinn, Estonia. The team specializes in Graphic Design and Web Design.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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$5,000+$100 - $149 / hr2 - 9Tallinn, Estonia
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User experience agency Manimal offers UX/UI Design and AR/VR development. They are headquartered in Tallinn, Estonia.
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$10,000+$100 - $149 / hr2 - 9Campagnola, Italy
Services provided
E-Webagency is a custom software development company. Their small team is located in Campagnola, Italy. Their team provides Custom Software Development and E-Commerce Development.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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$5,000+$100 - $149 / hr2 - 9Newstead, Australia
Services provided
Web Ignite is a web design company. They were founded in 2012, and their services include Web Design and Pay Per Click.
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$5,000+$100 - $149 / hr2 - 9South Melbourne, Australia
Services provided
Redline Digital Media is a Digital Strategy company. The team provides Digital Strategy and Search Engine Optimization and is located in South Melbourne, Australia.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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$5,000+$25 - $49 / hr2 - 9Lille, France
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SAS Webagencelille.com is a small Cybersecurity company. They specialize in Cybersecurity and Pay Per Click and were founded in 2016.
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$5,000+$100 - $149 / hr2 - 9
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SUBSMASH is a small website development firm. Launched in 2013, the team provides Web Development and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
Services provided
InterUP is a Content Marketing company launched in 2011. Their services include Content Marketing and Search Engine Optimization.
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$5,000+$100 - $149 / hr2 - 9São Paulo, Brazil
Services provided
Trespix Marketing Digital is a branding firm. Their small team of employees is in São Paulo, Brazil. Their team offers Branding and Marketing Strategy.
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UndisclosedUndisclosed2 - 9Quezon City, Philippines
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In Quezon City, Philippines, GrowthScout SEO Services is a small SEO agency. Their services include Search Engine Optimization and Content Marketing.
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UndisclosedUndisclosed2 - 9Bacolod, Philippines
Services provided
Rankignite, a Content Marketing company, is in Bacolod, Philippines. The team focuses on Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Randburg, South Africa
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Tailormade4You is a web design agency founded in 2011. The agency focuses on Web Design and E-Commerce Development, and is small.
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UndisclosedUndisclosed2 - 9Ciudad de México, Mexico
Services provided
SEO Simple is a SEO agency established in 2000. The small team specializes in Search Engine Optimization and Advertising.
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UndisclosedUndisclosed2 - 9Taguig, Philippines
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ECOMM Global Technologies, Inc. Is an e-commerce development firm. They are headquartered in Taguig, Philippines and have small team. Their team offers E-Commerce Development and Web Design.
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$5,000+$25 - $49 / hr2 - 9Ciudad de México, Mexico
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Paradigma Cero is a social media marketing agency. The team is based in Ciudad de México, Mexico, and their services include Social Media Marketing and Branding.
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UndisclosedUndisclosed2 - 9Naucalpan de Juárez, Mexico
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Web design agency evolución web MX specializes in Web Design and Web Development. They were founded in 2012.
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UndisclosedUndisclosed2 - 9Kloof, South Africa
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Virtually There is a CRM consulting and SI company. They were established in 2011 and provide CRM consulting and SI and Digital Strategy.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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SEO services firm Wireless was launched in 2009. The team focuses on Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
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Ferall Comunicación is an Advertising company. Founded in 2003, the firm is headquartered in Guadalajara, Mexico. Their services include Advertising and Branding.
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UndisclosedUndisclosed2 - 9
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ContentMarketer, a Content Marketing company, was established in 2016. They specializes in Content Marketing and Email Marketing.
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UndisclosedUndisclosed2 - 9Guadalajara, Mexico
Services provided
Founded in 1990, 90 Noventa Grados is a graphic design company. The firm focuses on Graphic Design and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Cairo, Egypt
Services provided
Infinity Digital is a small Digital Strategy company founded in 2007. Their services include Digital Strategy and Branding.
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UndisclosedUndisclosed2 - 9
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8 Digital Marketing is a small Cairo, Egypt-based Digital Strategy company. The team focuses on Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9Sydney, Canada
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902 Advertising Group Ltd. Is an Advertising company. Their small team is located in Sydney, Canada and provides Advertising and Branding. The firm was established in 2011.
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UndisclosedUndisclosed2 - 9Edinburgh , Scotland
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Small Logo company Visible Marketing, is headquartered in Edinburgh , Scotland. Their services include Logo and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Newport, Wales
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Social Elevation is a Newport, Wales-based branding company. They offer Branding and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
10K Advertising is a media planning & buying agency. They focus on Media Planning & Buying and Out of Home Design and are in Los Angeles, California.
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UndisclosedUndisclosed2 - 9Leeds, England
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Blue Digital is a small PR agency. They offer Public Relations and Branding and were launched in 2007.
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UndisclosedUndisclosed2 - 9Halifax, Canada
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Bluecore Media is a social media marketing agency. They are located in Halifax, Canada and have small team. Their services include Social Media Marketing and Web Design.
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UndisclosedUndisclosed2 - 9Merrillville, IN
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VIA is an Advertising company. Their team is headquartered in Merrillville, Indiana and specializes in Advertising and Logo.
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UndisclosedUndisclosed2 - 9Chicago, IL
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222 Digital Marketing, a Marketing Strategy company, was launched in 2017. The firm provides Marketing Strategy and Web Design, and is small.
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UndisclosedUndisclosed2 - 9Keller, TX
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Steadfast Results is a Digital Strategy company. Founded in 2011, the agency is in Keller, Texas. Their team specializes in Digital Strategy and Email Marketing.
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UndisclosedUndisclosed2 - 9
Services provided
Glasgoweb is a custom software development firm. They specialize in Custom Software Development and E-Commerce Development and were established in 2006. The agency is in Clydebank , Scotland.
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UndisclosedUndisclosed2 - 9Glasgow, Scotland
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Small web design company Virtue Max Ltd, is based in Glasgow, Scotland. The team provides Web Design and Web Development.
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UndisclosedUndisclosed2 - 9Temple City, CA
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Based in Temple City, California, eForceSuccess is a small IT strategy consulting company. The team offers IT strategy consulting and Business Consulting.
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UndisclosedUndisclosed2 - 9Rockford, IL
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Small Market Research company Skragglies LLC, is based in Rockford, Illinois. Their services include Market Research and Web Design.
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UndisclosedUndisclosed2 - 9Plymouth, MI
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SteelFish Design is a branding firm in Plymouth, Michigan. Their services include Branding and Print Design.
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UndisclosedUndisclosed2 - 9Grand Rapids, MI
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MoxieMen Incorporated is a Grand Rapids, Michigan-based branding firm. They offer Branding and Content Marketing.
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UndisclosedUndisclosed2 - 9Naperville, IL
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AADS Marketing & Printing, a Marketing Strategy company, is in Naperville, Illinois. They provide Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosed2 - 9Springfield, IL
Services provided
KB Computer Consulting, Inc. Is an IT managed services company. The team focuses on IT managed services and Business Consulting and is headquartered in Springfield, Illinois.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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E-commerce development company The Digital Advocate was launched in 2015. The small team offers E-Commerce Development and Email Marketing.
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UndisclosedUndisclosed2 - 9Las Vegas, NV
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HTMLfx is a social media marketing company founded in 1999. The team provides Social Media Marketing and Web Development.
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UndisclosedUndisclosed2 - 9Tampa, FL
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Pure Digital Marketing is an Email Marketing company. Founded in 2011, the firm focuses on Email Marketing and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Tulsa, OK
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Located in Tulsa, Oklahoma, Interactive Marketing and Design, LLC is an Email Marketing company. They specialize in Email Marketing and Web Design and were established in 2008.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.