Optimind Technology Solutions

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing expert of our company and our real estate brand targets the affordable market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimind Technology Solutions, and what were your goals?

We hired Optimind to rank in the affordable segment using keywords related to affordability and up until now, among competitors, we still own affordability. We also hired Optimind to run PPC campaigns to increase conversion in our website.

SOLUTION

How did you select Optimind Technology Solutions and what were the deciding factors?

Our sister brands are utilizing Optimind's services. It started as a referral, but after each year, we revisit and review our partnership with them to determine if we will renew. Many years have gone by and we're still working with them due to their work efficiency and their services are cost-efficient.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We regularly align with Optimind on a monthly basis to check if we need to tweak our campaigns or apply new strategies.

How many people from the vendor's team worked with you, and what were their positions?

I transact regularly with the owner, account manager, developer and content writer of the company. They are easy to contact if there are immediate needs or special requests.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website leads and sales are consistently high due to the campaigns we run with our partnership with Optimind. We just have to optimize our campaigns further to continue delivering good results.

Describe their project management style, including communication tools and timelines.

Easy to communicate with and provides monthly reports. We also align monthly to discuss previous month's results.

What did you find most impressive or unique about this company?

They're easy to work with and are reactive.

Are there any areas for improvement or something they could have done differently?

None as of the moment.

BACKGROUND

Please describe your company and your position there.

Digital Marketing Head of the largest real estate organization in the Philippines. The company also offers services in property management and construction while its core businesses are rooted in strategic landbank management, residential development, retail shopping centers, offices, and hotels & resorts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimind Technology Solutions, and what were your goals?

We tapped Optimind to work on various projects in Ayala Land and Malls.They've handled our search engine optimization for Ayala Land corporate and residential brands and malls. They helped us with various innovative solutions such as online chat, forms that were important in our operations. They developed several websites and applications too as part of the projects they handled with us.

SOLUTION

How did you select Optimind Technology Solutions and what were the deciding factors?

Their straightforward technology solutions, professionalism and competitive rates are key factors why we continue to partner with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Wordpress, PHP, Chatbox (too confidential to discuss)

How many people from the vendor's team worked with you, and what were their positions?

We were dealing with a project manager throughout the project lifetime which is ideal since they're able to manage all requirements without including other members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Growth in traffic site, increased leads generated in all SEO efforts.

Describe their project management style, including communication tools and timelines.

Very responsive in e-mail, calls, messenger and Viber without a need to use other communication tools to monitor progress of project.

What did you find most impressive or unique about this company?

They were always creating a very intuitive solution to very complicated process using technology. Making it easy for users to use the platform and more importantly being able to drive results.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Team Lead. Our company is more than 500 employees

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Optimind Technology Solutions?

PPC and SMM

What were your goals for this project?

Lead Generation, Engagement and Brand Awareness

SOLUTION

How did you select Optimind Technology Solutions?

Our company opted Optimind along with 2 other vendors.

Because of their quality in proposal, cost efficient and very detailed strategy to execute, we have chosen this supplier to work for our company

Describe the scope of their work in detail.

Optimind and our company meet several times discussing the brand persona of each project they will handle.

They have suggested the strategies to execute and implement and we have seen the results immediately.

What was the team composition?

I've work closely with the account manager, creative team, and even the owner of the company. They are very flexible in terms or suggestions as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sales have increased by more than 50% in terms of Digital Marketing leads on the first year.

After a year, we are still getting more than 100% leads compared to last year. Leads are legit and only needs a little push on upselling to convert it into sales

How effective was the workflow between your team and theirs?

Easy communication with the account manager, on time reports were given on a monthly basis

What did you find most impressive about this company?

They are very patient in terms of our demand. As much as possible they give a lot of suggestions on startegies we are to implement

Are there any areas for improvement?

So far, I cant think of any because I am contented on their work results.