Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 361 projectsDisruptive Advertising is a digital advertising agency specializing in PPC and paid search services, including Google Ads and Meta Ads. Feedback from clients indicates a 90% satisfaction rate, highlighting their attentive project management and strategic expertise. They excel in driving lead generation and optimizing Cost Per Click (CPC), despite occasional client concerns about service consistency for larger budgets.
$1,000+$100 - $149 / hr10 - 49Tempe, AZServices provided
See all 46 projectsATRA, a digital advertising agency specializing in Pay-Per-Click (PPC) and search engine marketing, consistently receives positive feedback from clients, with over 90% expressing satisfaction. Clients commend ATRA for significantly increasing leads and conversions while maintaining cost efficiency, with reports of a 49% increase in leads at only a 5% rise in cost per lead. Notable strengths include excellent client communication and strategic adaptability.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
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UndisclosedUndisclosedFreelancerSao Paulo, Brazil
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Doutor Octopus is a Sao Paulo, Brazil-based social media marketing agency. They specialize in Social Media Marketing and Search Engine Optimization and were founded in 2008.
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UndisclosedUndisclosedFreelancerNorth Bay Village, FL
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Effective Marketing & Design is a branding company in North Bay Village, Florida. They focus on Branding and Social Media Marketing.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 6 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$50,000+$150 - $199 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
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UndisclosedUndisclosedFreelancerAustin, TX
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Fusion Designz is a small Content Marketing company headquartered in Austin, Texas. The team focuses on Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAurora, CO
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Givicore, a social media marketing company, focus on Social Media Marketing and Search Engine Optimization. They were founded in 2017.
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UndisclosedUndisclosed50 - 249Sao Paulo, Brazil
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Founded in 2004, GS2 Marketing Digital is a social media marketing company. Their services include Social Media Marketing and Content Marketing.
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UndisclosedUndisclosedFreelancer
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Handwerk Net, a Digital Strategy company, provides Digital Strategy and Search Engine Optimization. The firm is in Berlin, Germany.
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UndisclosedUndisclosedFreelancerStoke-sub-Hamdon, England
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InSignal Media is a Marketing Strategy company. They were launched in 2020 and offer Marketing Strategy and Social Media Marketing.
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Featured
What are Featured Providers?
$10,000+$100 - $149 / hr10 - 49Sacramento, CAServices provided
See all 6 projectsTwo Trees PPC is a digital advertising agency specializing in Pay-Per-Click advertising, particularly through platforms such as Google Ads and social media. Reviews highlight their effectiveness in increasing business leads and optimizing cost-per-click rates. Remarkable for their communication and responsiveness, they maintain a 100% positive feedback rate, with 75% of reviewers noting their strong project management and strategic insights in online ad campaigns.
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 15 projectsLaunch Online is a digital advertising agency specializing in Pay-Per-Click Advertising, with a strong focus on Google Ads and multi-channel online ad campaigns. Feedback highlights their exceptional project management, culture fit, and comprehensive service offerings. They are consistently praised for their strategic approach and effectiveness, achieving significant outcomes like a 985% ROAS increase. Review sentiment is 100% positive, with 70% of clients noting their expertise in PPC and paid media.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosedFreelancerSouthport, England
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PR firm Irigait is headquartered in Southport, England. The team specializes in Public Relations and Social Media Marketing.
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UndisclosedUndisclosedFreelancerBruxelles, Belgium
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Located in Bruxelles, Belgium, Kakadu Media is a small branding agency. Their services include Branding and Public Relations.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 394 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click advertising and search engine marketing, with a focus on optimizing Google Ads and LinkedIn campaigns. The company is highly praised for its responsive communication, data-driven strategies, and ability to deliver measurable results, such as increased conversion rates and improved cost-per-click metrics. While most reviews are positive, highlighting their strategic insight and collaborative spirit, there is one notable critique regarding contract transparency and service quality decline.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 24 projectsGatorworks is a digital advertising company specializing in PPC, SEO, and SEM services. Across reviews, 100% of clients praise their on-time delivery and responsive communication, highlighting their client-first approach and exceptional project management. Clients also commend Gatorworks for effectively enhancing online ad campaigns and delivering substantial improvements in impressions, SEO rankings, and lead quality.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosedFreelancerBerlin, Germany
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Link SEO is a Conversion Optimization company. The team is headquartered in Berlin, Germany, and their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerVeghel, Netherlands
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Established in 2014, MarketEagle, a small social media marketing company, is headquartered in Veghel, Netherlands. Their services include Social Media Marketing and Content Marketing.
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Featured
What are Featured Providers?
$1,000+$50 - $99 / hr50 - 249New Delhi, IndiaServices provided
See all 49 projectsRankFast is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising, search engine marketing, and online ad campaigns. With a strong emphasis on local SEO and tailored digital strategies, they have received 100% positive feedback, highlighting their ability to increase organic traffic and conversion rates. Clients commend their project management and responsive communication.
$5,000+$150 - $199 / hr10 - 49Earls Colne, EnglandServices provided
See all 15 projectsClimbing Trees is a digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, Google Ads, and online ad strategies. Across reviews, 100% of clients praised their effective communication, transparency, and commitment to achieving measurable outcomes like increased traffic and conversions. They are noted for their alignment with client values and budget, delivering significant business growth through well-managed digital advertising and search engine marketing efforts.
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UndisclosedUndisclosedFreelancer
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Marketing Toolbox Suite, a small Market Research company, is in Madrid, Spain. The team provides Market Research and Social Media Marketing.
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UndisclosedUndisclosedFreelancerCanton, CT
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McNulty Marketing is a Content Marketing company. Headquartered in Canton, Connecticut, their small team offers Content Marketing and Search Engine Optimization. The agency was founded in 2023.
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UndisclosedUndisclosedFreelancerGilbert, AZ
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Max Romulus Marketing is a Gilbert, Arizona-based branding firm. Their services include Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSpokane, WA
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Mesmero is a Marketing Strategy company. Their small team is located in Spokane, Washington. Their services include Marketing Strategy and Digital Strategy.
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UndisclosedUndisclosed50 - 249Maplewood, NJ
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MorresPeck, a midsize web design agency, is in Maplewood, New Jersey. Their services include Web Design and Web Development.
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UndisclosedUndisclosedFreelancer
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Established in 2022, My Social Butterfly is a Marketing Strategy company. The team provides Marketing Strategy and Social Media Marketing and is in Grafton, Wisconsin.
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UndisclosedUndisclosedFreelancer
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Patrícia Silva, a branding company, provides Branding and Social Media Marketing. The firm is headquartered in Setúbal, Portugal.
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UndisclosedUndisclosedFreelancerPamplona, Spain
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Navarra Marketing is a social media marketing company. Their team is based in Pamplona, Spain. The firm specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Pleiades Projectworks, LLC is a Marketing Strategy company. The Boise, Idaho-based company was launched in 2022. Their services include Marketing Strategy and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAshburn, VA
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Qualify LLC is an Advertising company established in 2019. The small team focuses on Advertising and Digital Strategy.
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UndisclosedUndisclosedFreelancerLondon, England
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Established in 2020, Red Balloon is a small social media marketing firm. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Rae of Light SEO Chandler is a small SEO company headquartered in Chandler, Arizona. The team specializes in Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerAnnandale, Australia
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Red SEO is a branding firm. They are located in Annandale, Australia and have small team. They offer Branding and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Redefine Logic Media is a Toronto, Canada-based Digital Strategy company. They specialize in Digital Strategy and Pay Per Click and were launched in 2013.
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UndisclosedUndisclosedFreelancerLondon, England
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Revitalize Innovations, a social media marketing agency, was established in 2024. The company offers Social Media Marketing and Pay Per Click, and is small.
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UndisclosedUndisclosedFreelancer
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Sean Mapes Digital Marketing, a Digital Strategy company, was established in 2016. The team offers Digital Strategy and Social Media Marketing and is headquartered in Traverse City, Michigan.
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UndisclosedUndisclosedFreelancerSan Francisco, CA
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Search Manipulator, a public relations company, is located in San Francisco, California. Their services include Public Relations and Digital Strategy.
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UndisclosedUndisclosedFreelancerNorth Port, FL
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SecondEffort is a Content Marketing company. Established in 2000, the team offers Content Marketing and Search Engine Optimization. The agency is based in North Port, Florida.
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UndisclosedUndisclosed50 - 249Hanoi, Vietnam
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SAOKIM BRANDING, a branding firm, is located in Hanoi, Vietnam. The team specializes in Branding and Content Marketing.
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UndisclosedUndisclosedFreelancerKiel, Germany
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SEO Agentur Kiel 24 is a social media marketing firm. Headquartered in Kiel, Germany, the company was founded in 2025. Their team provides Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDen Haag, Netherlands
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Connect your World is a Content Marketing company. They offer Content Marketing and Search Engine Optimization and were established in 2018.
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UndisclosedUndisclosedFreelancerStreetsboro, OH
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Branding company Shaffer Branding Co. Is based in Streetsboro, Ohio. They provide Branding and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerLondon, England
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Signel Digital, a Conversion Optimization company, is in London, England. Their services include Conversion Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerKöln, Germany
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Small Conversion Optimization company Silvan Mundorf Internet Marketing, is based in Köln, Germany. Their services include Conversion Optimization and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerFranklin, TN
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Source Local Media, a SEO agency, specializes in Search Engine Optimization and Pay Per Click. The agency is based in Franklin, Tennessee.
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UndisclosedUndisclosedFreelancerMansfield, TX
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SPF Solutions, LLC is a social media marketing company. The Mansfield, Texas-based agency specializes in Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosed50 - 249Antwerpen, Belgium
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Midsize web design agency Steeright, is based in Antwerpen, Belgium. Their services include Web Design and UX/UI Design.
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UndisclosedUndisclosedFreelancerEl Paso, TX
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Success Rocket Marketing is a social media marketing company. They are headquartered in El Paso, Texas, and their services include Social Media Marketing and Email Marketing.
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UndisclosedUndisclosed50 - 249Dallas, TX
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The it Crowd Marketing is a branding firm launched in 2014. The agency provides Branding and Market Research.
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UndisclosedUndisclosedFreelancerCity of London, England
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Trafiki Ecommerce Marketing is a social media marketing company. They are located in City of London, England. Their team offers Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerDaytona Beach, FL
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Website SEO Florida, a social media marketing agency, focus on Social Media Marketing and Search Engine Optimization. They were founded in 1999.
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UndisclosedUndisclosedFreelancerValparaiso, IN
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Valpo Agency is a small Digital Strategy company launched in 2013. Their services include Digital Strategy and Content Marketing.
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UndisclosedUndisclosedFreelancerTallinn, Estonia
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Velsio Digital is a small Tallinn, Estonia-based Marketing Strategy company. The team specializes in Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosed50 - 249Jaipur, India
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Verve Logic is a branding agency. The Jaipur, India-based company was established in 2011. Their services include Branding and Marketing Strategy.
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UndisclosedUndisclosedFreelancerTaubaté - SP, Brazil
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Established in 2014, Visual Marc is a social media marketing company. The company specializes in Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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Web Pulse Media, a Marketing Strategy company, offer Marketing Strategy and Social Media Marketing. They were launched in 2024.
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UndisclosedUndisclosedFreelancerParkland, WA
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Headquartered in Parkland, Washington, Web Trending Solutions is a small social media marketing firm. The team focuses on Social Media Marketing and Mobile & App Marketing.
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UndisclosedUndisclosedFreelancerBietigheim-Bissingen, Germany
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SEO company Web-Mastery is located in Bietigheim-Bissingen, Germany. Their services include Search Engine Optimization and Social Media Marketing.
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UndisclosedUndisclosedFreelancerDillon, CO
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SEO company Webez.net specializes in Search Engine Optimization and Pay Per Click. They are headquartered in Dillon, Colorado.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
55% Pay Per Click45% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$100 - $149 / hr10 - 49Tempe, AZ
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
38.9/40.019.8/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
37.8/40.019/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.6/40.017.8/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.1/40.018.2/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$10,000+$50 - $99 / hr10 - 49Sunnyvale, CA
Ability to deliver
37/40.017.8/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
37/40.017/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.8/40.017.2/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.6/20 Reviews9.7/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.9/40.018.2/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$100 - $149 / hr50 - 249München, Germany
Ability to deliver
36.6/40.018.8/20 Reviews10/10 Clients & Experience7.8/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.4/40.019.4/20 Reviews10/10 Clients & Experience7/10 Market PresenceService focus
70% Pay Per Click30% Other -
$5,000+$150 - $199 / hr10 - 49Bath, England
Ability to deliver
36.4/40.017.8/20 Reviews9.4/10 Clients & Experience9.1/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249
Ability to deliver
36.4/40.018.6/20 Reviews9.6/10 Clients & Experience8.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.3/40.017.4/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.4/20 Reviews10/10 Clients & Experience8.8/10 Market PresenceService focus
70% Pay Per Click30% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.