What evidence can you share that demonstrates the impact of the engagement?
The initial audit and UX diagnostic were very useful and helpful. As for impact, it’s a bit tricky to give an exact answer because there a number of factors involved. We were initially stabilized in November or December with our unit cost but then we went down a little bit.
Throughout the engagement, we’ve been doing a lot of upgrades to the site in terms of new technology and releasing features. There were a lot of interruptions such as tags on the site being deleted or outdated. On top of that, we changed the frontend of our site once or twice as well. It was all a bit messy in terms of the direct results of PPC Geeks’ work.
There were also a few breaks in terms of consistency. Their team didn’t have a consistent platform to work with for the full period of time, and then we hit COVID-19 in March. We had gotten to a point in late February where had a stable platform. PPC Geeks was able to slightly improve the numbers.
However, we were disappointed in terms of expectations of what we thought we’d get. It’s not fully their fault because of internal matters. It has been hard to engage, and there are external market factors as well. Everyone in our space experienced an increase in conversion costs.
All-in-all, there was some impact from PPC Geeks’ efforts, but it’s hard to tell because there are many external factors. It’d be unfair for me to judge them on a final score because of those things. This is unusual because it means I can’t give a definite answer if they were brilliant or not.
In the last couple of weeks, we’ve dialed up their ads a little bit, and they’ve been performing very well. We switched partners last week. Overall, we’re a complicated sector, but I can see that their team produces smashing deliverables.
How did PPC Geeks perform from a project management standpoint?
They’ve been great with project management. We receive weekly reports on time and in full. There’s also good management and communication. Our teams hold a weekly phone call that allows us to touch base. Apart from that, if I wanted to look at where we were falling in quality score or even run back over some of the UX, they had no problem doing that work and coming up with pretty comprehensive feedback.
They’re responsive and proactive. When they realized we were struggling to reach the numbers we wished for, they analyzed the situation in efforts to find out why. Through this, we saw that competitors were throwing money into the sector pretty quickly along with other factors. Overall, their management structure is good.
What did you find most impressive about them?
The thing that stands out the most is that Chris is very honest. We would have lots of different opinions from our internal team, but Chris was very good at listening and taking that on board. He is good at coming back with an objective, data-driven stance rather than a subjective one. Chris is very strong with that, and it’s clear he has the desire for us to be successful.
Are there any areas they could improve?
I would’ve loved the numbers to have been better. We didn’t give them the smoothest of runs in terms of being able to do that. But to me, it comes down to the bottom line, and we didn’t get there because of the many reasons I explained.
Do you have any advice for potential customers?
Make sure to have a constant, open dialogue. Also, you must be on top of the data. This means constantly questioning the data and reviewing it rather than waiting a month at a time to do so.