What evidence can you share that demonstrates the impact of the engagement?
Through Google Analytics, we’ve been able to directly link sales to our PPC campaigns, and we’ve seen growth in terms of our return on ad spend. Their work has driven a high level of revenue, and they routinely meet our monthly ROI targets for each marketing initiative. Also, we’ve had noteworthy success in advertising to people seeking new accommodations.
Their team’s collaboration with our internal web developers has been hugely beneficial. They’ve helped us avoid technical hitches, and they’ve eliminated the burden of managing two distinct groups.
How did PPC Geeks Ltd perform from a project management standpoint?
We communicate via email and phone call, and that has worked well. We initially received monthly reports from their team, and have since moved to weekly updates.
Their team is very proactive, and they let us know when adjustments need to be made. During periods when we’ve seen lower numbers in our metrics platform, they’ve been quick to reach out and provide solutions and ideas. They’ve also set aside time to explain their work to our leadership team and board of directors, which we greatly appreciate.
What did you find most impressive about them?
I’ve been impressed with their flexible, client-focused approach. They’re always searching for ways to maximize our ROI, even when that leads to a decrease in spending. I’ve also been pleased with the full range of services that they offer, many of which we didn’t initially expect to receive. They’ve made an effort to expand all of our campaigns, and they’ve run different experiments to find new avenues for growing our impact.
Are there any areas they could improve?
I can't think of any ways for them to improve. They’ve been excellent in each area of their work.
Do you have any advice for potential customers?
Dedicate time to clarifying your needs both upfront and throughout the project. This will enable their team to deliver precise campaigns. Also, be willing to give them plenty of targets, along with the information they need to reach them.
PPC Geeks Ltd consistently meets revenue targets, and their campaigns have increased overall return on ad spend. Their efforts have also widened the digital presence of the site. Their team provides useful and timely progress updates, and they make alterations to their services as needed.