PPC Geeks

BACKGROUND

Introduce your business and what you do there.

I am the marketing manager for a company formation firm. We have clients based all over the world, with the majority based in Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

Our marketing efforts are primarily done through Google Ads, and we’ve been pretty competent in handling everything ourselves. However, there were changes in policies and practices last year, so our costs went sky-high; in fact, they doubled for the same number of sales. For the first couple of months, we took it on the chin but eventually decided to do something about it. Hence, the company directors and I agreed that we needed to look for someone to help us with it.

SOLUTION

What was the scope of their involvement?

We concentrated purely on the Google platform, and they helped us with the paid campaigns.

What is the team composition?

We have one primary contact from their team, but we also work with another person occasionally.

How did you come to work with PPC Geeks?

I looked at Clutch reviews and got the impression that we were the ideal size for PPC Geeks. They are small enough to care for and big enough to handle our project. We've dealt with many professional companies over the past few years, and it's very often that you end up working with the wrong fit, but PPC has been the right fit for us.

How much have you invested in them?

We spend around £2,800 GBP (approximately $3,600 USD) per month plus VAT.

What is the status of this engagement?

We began working with them in August 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They have brought down our spending back to the previous levels and managed to cut out all of the waste; we’ve noticed a 35% decrease in our cost per conversion rate overall. We also run several campaigns and a couple of websites, and the overall costs went down by 40% in total, allowing us to actually save a bit of money as well.

How did PPC Geeks perform from a project management standpoint?

They are very good in this regard. We get comprehensive weekly reports from them and have online meetings. If there is anything in between those meetings that we need to do, we can just drop them an email or a phone call, and they will attend to it. In fact, I haven’t experienced yet where they don’t deal with something right away. Overall, they’ve been an extraordinary team.

What did you find most impressive about them?

They are extremely professional in their dealings with clients, which is astounding for me. In dealing with other professionals like accountants, solicitors, and the like, I can only think of a handful of times when people have been this professional over the last few years — PPC Geeks really stands out in this respect.

Are there any areas they could improve?

No, I really can’t think of anything.

Do you have any advice for potential customers?

I highly recommend working with them; as a matter of fact, one of the people I recommended them to is already working with them.

BACKGROUND

Introduce your business and what you do there.

I'm the director of The IT Bay, an online-based IT product supplier for businesses and consumers in the UK. We primarily sell front office IT equipment, like laptops, desktops, monitors, and the components that correspond to those products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We were a relatively new company and wanted to establish some transactional business — we needed to take our brand to the market. We decided it was sensible in the short term to begin with PPC. 

SOLUTION

What was the scope of their involvement?

PPC Geeks provides us with PPC services. Most of our PPC advertisements are on Google Shopping and Google Ads, although we’re planning to diversity our ad spending in the future. PPC Geeks’ team provides us with a lot of strategic guidance and technical input when we need it. 

What is the team composition?

We work with an account manager who is supported by a larger team.

How did you come to work with PPC Geeks?

We first found PPC Geeks on Google after searching for local PPC vendors. We wanted a team in the area in case we needed to meet in person. PPC Geeks also was listed on several platforms as a company that would be good to work with. We went through a selection process with PPC Geeks and several of their competitors; they were better than the rest of the group regarding their response, attention to detail, and business acumen. 

What is the status of this engagement?

Our engagement began in September 2021, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our PPC metrics are confidential, but we’ve sustained month-over-month growth — PPC Geeks meets our performance targets. Generally, we’re pleased with our site visitor and customer metrics and click-through rates. 

How did PPC Geeks perform from a project management standpoint?

It’s rare to find teams with strong attention to detail like PPC Geeks — they have excellent project management. Their communication is amazing; we have weekly calls that they document thoroughly. Any issues we have are resolved within a few days. 

What did you find most impressive about them?

PPC Geeks consistently generates standout results, unlike other companies I've worked with whose ability to deliver steadily declines over a project. We’ve established a genuine partnership with PPC Geeks where each team can provide constructive feedback — they’ve become an extension of our in-house team. 

Are there any areas they could improve?

When we utilize third-party vendors to complement this project, I’d appreciate it if PPC Geeks would take more ownership over those relationships. 

Do you have any advice for potential customers?

I’d advise customers to be clear about their route to market and to determine whether or not PPC is their best option going forward. If it is, I’d recommend hiring PPC Geeks. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a B2B SaaS company that focuses on the sales and marketing segments.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We need to track the conversions on our PPC ads, so we hired PPC Geeks.

SOLUTION

What was the scope of their involvement?

PPC Geeks provides Google Ad management services and keyword bidding strategies. They also help us with retargeting.

What is the team composition?

We’ve worked with one key account manager from the team.

How did you come to work with PPC Geeks?

We evaluated multiple agencies listed on Clutch. We felt that PPC Geeks would be the best fit because of their experience with SaaS vendors. They understood what mattered for us in terms of experimentation and results.

How much have you invested with them?

We’ve invested $10,000.

What is the status of this engagement?

We started working together in June 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve accomplished exactly what we’ve set out to achieve. We’ve also had a positive ROI from working with PPC Geeks. Every dollar we’ve spent has translated to around $1.25 of annual recurring revenue for our SaaS product. We’re happy with those results. 

With their help, we’ve also been able to track conversions successfully. We now understand which keywords convert best for us. We’re essentially ready to manage the account ourselves using all of the great technologies and strategies they’ve put in place.  

How did PPC Geeks perform from a project management standpoint?

Their project management is good. They’re proactive, and they deliver on time and in line with our expectations. We communicate weekly via email and conduct monthly calls via Google Meet and Zoom.

What did you find most impressive about them?

What we find most impressive about PPC Geeks is their transparency and understanding of what we’re targeting.

Are there any areas they could improve?

No, we have a tight scope and they’ve achieved what we wanted.

Do you have any advice for potential customers?

If you think PPC Geeks has relevant experience in your domain, go ahead and give them a try.

BACKGROUND

Introduce your business and what you do there.

I am the managing director at Sarah's Hire, a portable toilet company that hires out portable toilets and trailers to events and construction sites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We hired PPC Geeks to take over our Google advertising and marketing strategy. Our goal with them was to ensure they knew where our company stood at the time of their hire to help us gain more clients and improve customer retention. 

SOLUTION

What was the scope of their involvement?

PPC Geeks leads our Google advertising and marketing efforts. Soon, we will expand their scope of work to include social media marketing on Facebook and Instagram and eventually expand our SEO efforts to Bing. 

At the beginning of our engagement with PPC Geeks, I had a long conversation with their client manager about what we wanted to achieve. They spent a significant amount of time researching my company's industry because they'd never worked with a company in my industry before. After we finalized my marketing objectives and advertising locations, the client manager went back to his team and they delivered a strategy to achieve the goals I had set. 

They made it clear that I would not see results overnight, but set out a clear trajectory of what could be achieved within two and four weeks. PPC Geeks' team then spent four weeks setting up their campaigns, and once those were set, we hit the go button and hit the ground running. 

What is the team composition?

I work with Chris (Managing Director & Co-Founder), Matt (Senior Client Manager), and Stephen (Client Account Manager).

How did you come to work with PPC Geeks?

I found PPC Geeks through an online search. I had a call with Chris, and he put forward his case for why we should hire them, highlighting their benefits and offerings. They were more expensive, but after being disappointed by three other firms, I decided it was better to hire PPC Geeks to ensure the work was high quality. 

How much have you invested in them?

I’ve spent £9,000–£10,000 (approximately $12,00–$13,000 USD) with PPC Geeks.

What is the status of this engagement?

We started our rolling contract with PPC Geeks in June 2021, and we have the freedom to end the contract when needed.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We saw results within the first week of working with PPC Geeks, and overall they've improved our sales by about 30%. Generally, I track our results via the number of phone calls and client inquiries we receive. As we expand PPC Geeks' scope of work, we'll look at the number of calls and customer contacts for results. 

How did PPC Geeks perform from a project management standpoint?

PPC Geeks' project management is outstanding. Matt is our main point of contact, and I talk to him at least once a week to discuss the project. If I can't get a hold of him, he'll make sure to get back to me the same day — most of our communication happens via phone calls and email. 

What did you find most impressive about them?

The main aspect of PPC Geeks' work that stands out is their dedication to researching the service or product the client wants to advertise. They're not just taking a stab in the dark hoping to hit something; they put in the time and set realistic expectations for what they can achieve within a certain timeframe. Additionally, they don't spend my money unless needed, and I appreciate that. 

PPC Geeks is purely an advertising agency — some companies say they're also web builders, but PPC Geeks isn't like that. They don't try to wear multiple hats; they're committed to doing one service really well. 

Are there any areas they could improve?

There aren't any areas they could improve. 

Do you have any advice for potential customers?

Potential customers can't be put off by PPC Geeks' management fee; it's easier to look at it as a small percentage of what customers will get in return for their work. The more money customers invest, the more work PPC Geeks will complete. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of the company, and we provide certain healthcare services online — specifically through our website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We found it hard to scale and to achieve the same level of spending and conversion that we previously had. We then hired PPC Geeks to increase our exposure. At the same time, we wanted them to enable us to maintain good conversion numbers and to meet our call to action (CTA) objectives.

SOLUTION

What was the scope of their involvement?

PPC Geeks is handling our paid advertising strategies, which are primarily focused on Google. They also ensure that our site has a high speed so that our Google Ads Quality Score won’t be affected. Since we have different services online, we tell them what we want to advertise, and they take care of the rest. Usually, they create ad copies in the advertisements we agree to target together, and when we look at the margins, that determines the cost per acquisition (CPA).

After that, the PPC Geeks team will run the campaign and regularly review it. We track their success through our actual sales and our cost per conversion (CPC). So far, they helped us achieve our goal for the first few months, and they’re now focused on further increasing our conversion numbers.

What is the team composition?

We’re working with Matt (Senior Client Manager) — he serves as our main point of contact. They also had an extensive team at the beginning of the project.

How did you come to work with PPC Geeks?

We checked potential vendors in Google and ended up listing quite a few agencies that we thought were capable. PPC Geeks stood out the most because they were heavily focused on PPC, which was really the area we were looking to target. We also looked at their Trustpilot reviews and that served as a good indicator of their performance.

What is the status of this engagement?

We began working together in July 2021, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

PPC Geeks has been instrumental in enabling us to hit our initial target conversion numbers. We appreciate that when they look at our site, they’re capable of giving suggestions on the changes we can implement to the site in order to further increase our conversions.

However, what I really like about them is their overall approach to everything. They’re very realistic when it comes to expectations. As a result, once they’re able to accomplish milestones, they raise the goals that we need to achieve.

How did PPC Geeks perform from a project management standpoint?

Their project management process stands out, and we’ve been really happy with their work. I understand that results from paid advertising strategies can take time, but with PPC Geeks’ help, we’re going the right way. The team follows deadlines, and we have weekly calls with them. Above all, if anything happens, I get a quick response from them.

What did you find most impressive about them?

Their PPC expertise is impressive, which gives us the confidence that they’re capable of achieving our targets.

Are there any areas they could improve?

No, they have no areas to improve.

Do you have any advice for potential customers?

They manage the project well and since they’re thorough, our partnership has been seamless. I don’t think I’ve done anything in particular to make sure that they stay on track. Overall, we have a very good relationship.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing executive at Skinny Food Co. We’re an e-commerce company offering a range of healthy food alternatives

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We needed their marketing expertise.

SOLUTION

What was the scope of their involvement?

PPC Geeks has initially handled our PPC efforts to get the word out about our business and help us reach out to our target market. They’ve devised strategies based on what they’ve put together during their market research. 

Their team has then set up paid campaigns across different third-party platforms that we’re in partnership with. Our main goal is to achieve maximum visibility, so PPC Geeks has also performed SEO-related tasks to improve our search rankings for different keywords.

What is the team composition?

Our main point of contact is Matt (Senior Client Manager).

How did you come to work with PPC Geeks?

I wasn’t part of the company yet when they were onboarded, but I believe they were a recommendation.

How much have you invested with them?

We’ve spent about $150,000.

What is the status of this engagement?

Our ongoing engagement kicked off in March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve set ambitious goals and a strict customer acquisition threshold — PPC Geeks has managed to meet all of those. They’ve enabled us to secure more convergence and gain visibility within our industry and target market. 

Additionally, their strategies and suggestions have given us substantial insight into how much it costs to acquire new customers and retain the existing ones. Their team has exceeded our expectations by increasing our ranking through SEO, which has also amplified our overall online presence.

How did PPC Geeks perform from a project management standpoint?

PPC Geeks has gone above and beyond to meet our project management needs. They’ve adapted so seamlessly to our processes that we’ve considered them as an extension of our team rather than an external provider.

What did you find most impressive about them?

Matt has delivered on-point strategies and fundamental advice — his expertise in consultancy has helped us understand what we need and don’t need to do to meet the metrics we want. Ultimately, this advice has allowed us to make rational decisions rather than wait for his team to tell us what to do.

Are there any areas they could improve?

They can benefit from more refined communication skills — they can also consider scaling up since the minor communication issues we’ve encountered are probably due to their limited resources.

Do you have any advice for potential customers?

Be inquisitive and continue to push their team to do better. PPC Geeks is already a very competent and transparent team, but they can still use a little encouragement from their client.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Whisky-Online, an auction website. We sell pre-owned bottles of whiskey on behalf of the seller and take a commission. 

We have two businesses within the same premises and with the same team. One’s a whiskey retail website where we buy products from distributors and sell them to customers at retail price, and the other one is the auction site. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We were looking for PPC services. Before PPC Geeks, we worked with a company that offered all-in-one services, including development. However, we had to end the relationship because of some misunderstandings. I prefer to find a business that specializes in one thing.

SOLUTION

What was the scope of their involvement?

PPC Geeks provides us with PPC advertising services and manages our Google Ads.

Matt (Senior Client Manager) sends analytic reports weekly. He also advises us on when to push for more leads and discusses how much we’re going to spend on that in order to get the best results. 

What is the team composition?

I mainly work with Matt, and I occasionally talk to Chris (Managing Director & Co-Founder). He is very open about getting in touch with him. 

How did you come to work with PPC Geeks?

I found PPC Geeks on a website with a lot of companies listed on it, and I gave them a call. It was a good feeling right from the start, and I didn’t end up contacting anybody else. 

Chris was really helpful; I explained to him the difficulties that we had with the previous developers, and we had 10–15 conversations over a couple of months. This helped their team understand our business and requirements. They also offered us a money-back guarantee; if we weren’t happy after the first month, they’d cancel the contract and return our money.

How much have you invested with them?

We pay them £1,500 (approximately $2,000 USD) per month.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our business has definitely grown with their team’s efforts. I’d rather spend more money on someone who gets the job right. 

How did PPC Geeks perform from a project management standpoint?

They perform really well in terms of communicating and meeting deadlines. Matt just picks up the phone, and I always make myself available. It helps us box things off quicker that way; he sends me reports every single week.  

What did you find most impressive about them?

Their team is always willing to work with you and take your ideas on board. They never have any complaints, and I can give them feedback without any problems.

Are there any areas they could improve?

I don’t think they have anything to improve. 

Any advice for potential customers?

Just pick up the phone and get in contact with them. 

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a lottery collective company. We bring people together to buy lottery tickets, so they increase their chances of winning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We needed help with PPC.

SOLUTION

What was the scope of their involvement?

They help us with the sales side on Google. They run our PPC. We organize the scheduling, and they make adjustments for us. Our needs change based on how the jackpot goes up and down. Therefore, our budget is a bit more dynamic. It’s a lot more work than just turning a campaign on and off. They’ve been really responsive to that.

They also provide us with regular overviews about our competitors.

What is the team composition?

We have one main contact. There are more people working on our account in the background.

How did you come to work with PPC Geeks?

A director of mine came across them. They did a free PPC audit. The results that came back were impressive. We decided to try them, and it worked out really well, so we continued with them.  

How much have you invested with them?

We’ve invested £100,000 (approximately $137,460 USD).

What is the status of this engagement?

We started working together in December 2019, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been really collaborative. We’re good at setting targets for the next quarter and pushing each other to reach those goals.

How did PPC Geeks perform from a project management standpoint?

We didn’t have any issues with project management. They update us throughout the month on how things are going and what we can work on. We use Slack to communicate.

What did you find most impressive about them?

We’ve worked with other providers in the past. We’ve found that working with larger agencies; we don’t get the attention to detail that we’re looking for. Since our business is unusual because of the jackpots and lottery we work with, it requires a certain understanding. They were willing to persevere through the tracking changes. They showed us they were willing to work with us and be flexible.

Are there any areas they could improve?

There’s nothing I’d have them improve.

Do you have any advice for potential customers?

Be really clear on what your objectives are. 

BACKGROUND

Introduce your business and what you do there.

I’m the chairman of Patrol Store. We’re an online shop for police and security personnel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

We were trying to increase our efficiencies with PPC.

SOLUTION

What was the scope of their involvement?

PPC Geeks manages our PPC accounts. We had previously worked on PPC in house, and at times with other providers, and PPC Geeks took over that work. At the beginning of the project, they did a review of our account as well as a market analysis to see what the potential was. Currently, they’re in the process of trimming and making our account more effective and adding their own elements to it. 

What is the team composition?

We work with a project manager.

How did you come to work with PPC Geeks?

We did some internet research for an agency that was specifically focused on PPC. They fit the bill, so we looked at some reviews and brought them on board.

How much have you invested with them?

We’ve spent about $5,000 so far.

What is the status of this engagement?

We’ve been working together since August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We keep a record on a monthly basis of both gross and net profit we make from PPC. We’ve seen a significant uptick in that profit since we’ve started working with PPC Geeks.

How did PPC Geeks perform from a project management standpoint?

They perform very well. From the initial observation, to the market review and implementation of the project, PPC Geeks has been great. They’re very effective.

What did you find most impressive about them?

We’ve been doing this for years, and PPC Geeks is the first agency that’s been truly effective. In my opinion, there’s no flowering up what they’re going to do. Their approach is very straightforward, factual, and results- and data-driven. 

The team is totally transparent in what they do, letting us in on both successes and failures. They’re very open, and we feel we can trust them with our decision making.

Are there any areas they could improve?

It’s a bit subjective, but they could perhaps be a bit more aggressive in their approach to growing the account. They’re very professional in a way that would suit most clients; they exercise caution as they grow the account. 

As a company, we have a higher appetite for risk, so we wouldn’t mind if they took more. Ultimately, we’ve only been working with them for a few months, so that’s something that will probably come with time.

Do you have any advice for potential customers?

You need real clarity on what you want to achieve. Ideally, you should also have historic data so that you can compare their performance with your own. Mathematical KPIs are critical, and if you have those, share them, and work together with PPC Geeks, you’ll have a very effective relationship.

BACKGROUND

Introduce your business and what you do there.

We're an independent specialist design school based in central London. I'm the marketing director for the organization and we teach interior and garden design courses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC Geeks?

In our small college, we've got quite a complicated set up where we've got lots of different interior design courses available which all share similar keywords but are geared towards slightly different markets or overlapping markets. It’s the reason why we hired PPC Geeks to set up our Google Ads to ensure we had the right people coming through with the right ads.

SOLUTION

What was the scope of their involvement?

Generally, the team takes care of our Google PPC campaigns. We started out with a three-month test with PPC Geeks. The first month was just testing what was working and what wasn’t. As time went on, we’ve gradually adjusted the account and we’ve renewed it every month based on their performance. Currently, we’re keeping them for the rest of this financial year which started in September 2020. 

Previously, what we had was a little bit too linear, so they worked on the basis of which keywords were already working in the marketplace and which ones would be suitable for us. With COVID-19, PPC Geeks really helps us by advising the things we can change on our platform based on what they’re doing with other clients and the general knowledge that they have.

What is the team composition?

Normally, we work with 2–3 people. All throughout the project, we’ve dealt with the managing director through to account managers.

How did you come to work with PPC Geeks?

We found companies through Google. We shortlisted people to contact and scanned how they collaborate and their values. After that, we approached three different people in several organizations and encouraged them to pitch for our project. In the end, PPC Geeks became the winner of that pitch. 

We chose them because their approach was sensible. They're a bit more business-driven in terms of what we wanted to get out of our project. They also seemed incredibly knowledgeable and had the attitude to proactively do tasks, change things, and keep up with the requirements of the project. 

How much have you invested with them?

At first, we spent £2,000–£3,500 (approximately $2,300– $4,100 USD) on our ad efforts, and that gradually increased as the project continued.

What is the status of this engagement?

We started onboarding in January 2020 and since then we’ve extended our collaboration with PPC Geeks to an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It's difficult to identify the specific metrics because we've got a legacy database system and shopping basket system that are all tied to a monolithic database. Basically, we haven't quite got the full tracking on the shopping basket amounts of money that come through from our sales yet. 

Though we are seeing less traffic, our bounce rates have dropped significantly. They also brought in quite a diverse range of visitors to the website who we wouldn't normally have found because we didn’t necessarily target them. More importantly, based on the people who are coming through and booking interviews and enrolling in our courses, we're getting the right kind of inquiries.

How did PPC Geeks perform from a project management standpoint?

Together, we’ve created a system that allows us to work seamlessly. When we brief them on what we’re doing and what we do with our products, they come back to us with a proposal presenting what they’ll do and the keywords they’ll use. Their time implementation continues to improve as our partnership progresses. They also give us weekly dashboard reports and provide extensive data, too. 

We also meet at least once a month, but sometimes more. It all depends on when we're changing offers and products as we have courses throughout the year. So when some courses have started and we can't take any new people on, we may want to increase traffic on one course for a month or two, and then reduce it down again. 

What did you find most impressive about them?

Compared to the other agency we’ve worked with, PPC Geeks are a lot more practical and surgical in what they do. Other companies all cost more or less the same per month and you always have to pay more if you want to see real results. We admire their wealth of knowledge and we trust them. 

Are there any areas they could improve?

I don’t think there are any areas that they could improve on. I understand that ads are always going to have typos and small issues in there because there's a lot of jargon, but they have always been consistent in reaching out to us and just checking in with how we’re doing. 

Do you have any advice for potential customers?

You have to get a really good briefing package about your business and your products. You should also provide any statistics you have. Just give everything to them and make sure that you have a verbal video meeting explaining everything to allow them to really understand your business.