Top PPC Companies
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UTServices provided
See all 365 projectsDisruptive Advertising is a digital advertising agency specializing in Pay-Per-Click (PPC) advertising and search engine marketing. The company is highly rated, with most clients praising their expertise in Google Ads, data-driven strategies, and optimizing ad spend. Positive feedback is abundant, with approximately 90% of reviews highlighting their strategic insights and communication; however, one notable negative review suggests caution for companies with six-figure budgets.
$1,000+$100 - $149 / hr50 - 249Bel Air, MDServices provided
See all 81 projectsBlack Propeller, a digital advertising agency specializing in Pay-Per-Click Advertising and Google Ads management, receives largely positive feedback from clients, focusing on their strong communication and on-time deliverables. Approximately 75% of reviews highlight their expertise in PPC and Google Ads, while around 17% mention a lack of satisfaction regarding project execution or communication. Their technical knowledge and customer partnership approach are frequently praised.
$5,000+$150 - $199 / hr10 - 49Tempe, AZServices provided
See all 47 projectsATRA is a digital advertising agency specializing in Pay-Per-Click (PPC) services, with a strong focus on optimizing Google Ads and improving cost per click metrics. Reviews indicate a high level of client satisfaction, with approximately 100% positive feedback highlighting ATRA's expertise in PPC strategy, effective communication, and timely project delivery. Clients frequently commend their ability to enhance campaign performance and lead quality.
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$5,000+$100 - $149 / hrFreelancer
Services provided
Founded in 2011, SEO Repair Shop is a PPC agency. The firm specializes in Pay Per Click and Search Engine Optimization, and is small.
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$5,000+$100 - $149 / hrFreelancerMiraflores, Peru
Services provided
ID Agencia Digital is a PPC agency. The team offers Pay Per Click and Search Engine Optimization, and the firm is located in Miraflores, Peru.
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Featured
What are Featured Providers?
$5,000+$50 - $99 / hr2 - 9San Diego, CAServices provided
See all 7 projectsPPC Force is a highly regarded agency specializing in Pay-Per-Click Advertising, providing expert services in managing Google Ads and other digital advertising platforms. Across reviews, 100% of clients commend their responsiveness and timely delivery, with 80% highlighting their deep industry knowledge and alignment with company values. Their ability to enhance lead quality and reduce cost per acquisition is a consistent theme.
$25,000+Undisclosed10 - 49Toronto, CanadaServices provided
See all 14 projectsPage Zero Media is a specialized digital advertising agency focusing on Pay-Per-Click (PPC) advertising, Search Engine Marketing, and Google Ads management. Across various reviews, clients consistently commend their exceptional communication and responsiveness, with 100% of reviews highlighting their expertise in PPC and cost-effective strategies. The company is praised for fostering long-term relationships and delivering measurable success, as evidenced by increased revenue, traffic, and conversions for their clients. Their personalized and detail-oriented approach differentiates them from larger, less flexible agencies.
$5,000+$100 - $149 / hr10 - 49London, EnglandServices provided
See all 28 projectsPassion Digital is a dynamic digital advertising agency specializing in Pay-Per-Click (PPC) advertising, Search Engine Marketing, and SEO services. Their reviews reveal a highly professional team with a strong focus on delivering measurable results, such as increased web traffic and improved cost-per-click efficiency. Approximately 90% of reviewers commend their proactive communication and clear reporting, with many highlighting their deep industry knowledge and adaptability.
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UndisclosedUndisclosedFreelancerCiudad de México, Mexico
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Docking Brand Feeling is a PPC agency. The Ciudad de México, Mexico-based firm was founded in 2015. Their services include Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerWest Hartford, CT
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The Mammoth Group Inc. Is a small West Hartford, Connecticut-based Content Marketing company. The team specializes in Content Marketing and Digital Strategy.
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UndisclosedUndisclosedFreelancer
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JMoriarty Marketing, an Email Marketing company, is headquartered in Naperville, Illinois. Established in 2006, the team offers Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerRaleigh, NC
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Raleigh Internet Marketing Agency, an Email Marketing company, was launched in 2004. The team specializes in Email Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerSantiago, Chile
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SEO-Focus is a small pay per click agency headquartered in Santiago, Chile. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49Bristol, EnglandServices provided
See all 16 projectsLaunch Online is a proficient digital advertising agency specializing in Pay-Per-Click (PPC) campaigns, including Google Ads and search engine marketing. Across diverse reviews, 100% of clients commend their strategic campaign management, responsive communication, and remarkable ROI improvements, with many noting increased brand awareness and conversion rates. Launch Online is lauded for their ability to integrate seamlessly into clients' teams, demonstrating a strong cultural alignment and expertise in optimizing online ad campaigns.
$1,000+$50 - $99 / hr250 - 999Ahmedabad, IndiaServices provided
See all 110 projectsMavlers is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Management, offering services like Google Ads and online ad campaigns. Their reviews highlight impressive results, such as a ROAS of 1,297.99% and professional project management. Approximately 80% of reviewers commend their responsiveness and value for cost, while around 20% suggest minor improvements in content alignment.
$5,000+$100 - $149 / hr50 - 249München, GermanyServices provided
See all 14 projectsMediacharge is a proficient agency specializing in Pay-Per-Click Advertising and Search Engine Marketing, particularly through Google Ads and Bing. The reviews reflect a 100% positivity rate, highlighting their professionalism, strategic planning, and significant improvements in digital advertising results, such as increased leads and sales. Many clients, around 75%, emphasize Mediacharge's strong project management and effective communication, making them a reliable partner for managing online ad campaigns globally.
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UndisclosedUndisclosedFreelancer
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Como SEO is a PPC agency founded in 2012. The company offers Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerSan Pawl il-Baħar, Malta
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Small pay per click agency Michail Dimitriou / seo consultant, is headquartered in San Pawl il-Baħar, Malta. Their services include Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CAServices provided
See all 397 projectsKlientBoost is a digital advertising agency specializing in Pay-Per-Click (PPC) management and online ad campaigns. With a strong focus on driving website traffic and conversions, they have achieved notable successes, such as increased quality leads and reduced cost-per-click for clients. While 90% of reviews highlight their expertise in digital advertising and proactive project management, 10% indicate concerns regarding contract transparency and service consistency.
$10,000+$150 - $199 / hr10 - 49Baton Rouge, LAServices provided
See all 25 projectsGatorworks is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. The company is praised for its strong client focus and effective project management, with 100% of reviewers noting timely delivery and responsiveness. Additionally, 50% of reviewers highlighted their culture fit and proactive approach in improving online ad campaigns and PPC strategies.
$1,000+$50 - $99 / hr2 - 9Sydney, AustraliaServices provided
See all 34 projectsSoup Agency is a specialized digital advertising firm focusing on Pay-Per-Click advertising and paid media strategies. Client reviews highlight their expertise in optimizing PPC campaigns and improving cost-per-click efficiency, with 100% of feedback being positive. Notably, their agile and professional team excels in delivering timely and tailored solutions, enhancing brand exposure and lead generation across various platforms, including Google Ads.
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UndisclosedUndisclosedFreelancerMalmö, Sweden
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Webbdesigner Ola Johansson, a small graphic design company, is headquartered in Malmö, Sweden. Their services include Graphic Design and Pay Per Click.
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UndisclosedUndisclosedFreelancerDavis, CA
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DigiSac is a PPC agency. Their small team is in Davis, California. Their team focuses on Pay Per Click and Search Engine Optimization.
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Featured
What are Featured Providers?
$5,000+$100 - $149 / hr10 - 49San Francisco, CAServices provided
See all 31 projectsRSO Consulting is a digital marketing agency specializing in Pay-Per-Click Advertising, SEO, and digital marketing strategies to enhance brand visibility and lead generation. Reviews highlight their expertise in PPC and SEO, with 100% praising their project management and adaptability. Their focus on efficient ad spend and data-driven insights consistently exceeds industry benchmarks for CPC and CTR, making them a valuable partner for diverse marketing needs.
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UndisclosedUndisclosedFreelancerMontréal, Canada
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GowebCanada, a pay per click company, was founded in 2017. They provides Pay Per Click and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerBelo Horizonte, Brazil
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Presença Digital, a Digital Strategy company, was founded in 2011. In Belo Horizonte, Brazil, the team specializes in Digital Strategy and Pay Per Click.
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UndisclosedUndisclosedFreelancerOttawa, Canada
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Ryan Cameron is a social media marketing agency. They are in Ottawa, Canada, and their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerTucson, AZ
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Sonoran PPC is a small SEO services firm founded in 2018. Their team offers Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerParrish, FL
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Web design company Hawp Media provides Web Design and Search Engine Optimization. They are in Parrish, Florida.
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UndisclosedUndisclosedFreelancer
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Hyperwave Content is a small Content Marketing company in Hamilton, Canada. The team specializes in Content Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerAmsterdam, Netherlands
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Spotzer for Agency is a SEO company. Located in Amsterdam, Netherlands and Melbourne, Australia, their small team provides Search Engine Optimization and Pay Per Click. The firm was launched in
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UndisclosedUndisclosedFreelancerMemphis, TN
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Cliively Digital Marketing is a small SEO agency. Launched in 2021, the team focuses on Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosedFreelancerBaltimore, MD
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PPC company Fox & Lion Communication, LLC focuses on Pay Per Click and Graphic Design. They are located in Baltimore, Maryland.
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UndisclosedUndisclosedFreelancer
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Eric Rudolf LLC is a social media marketing firm. The company is in Minneapolis, Minnesota. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancerOakland, CA
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Paul Andre is a SEO company. They focus on Search Engine Optimization and Pay Per Click and were launched in 2023. The firm is located in Oakland, California.
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UndisclosedUndisclosedFreelancer
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RJC COMMUNICATIONS, LLC is an Advertising company. Based in San Antonio, Texas, the firm was launched in 2017. Their team focuses on Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancer
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Boostly is a social media marketing company. Their small team is based in Bend, Oregon. Their team specializes in Social Media Marketing and Advertising.
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UndisclosedUndisclosedFreelancer
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Located in Austin, Texas, Al Designs, Inc. Is an Advertising company. Their services include Advertising and Pay Per Click.
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UndisclosedUndisclosedFreelancer
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SEO agency Tegrity Marketing, LLC offers Search Engine Optimization and Pay Per Click. They are based in Richmond, Virginia.
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UndisclosedUndisclosedFreelancerDublin, Ireland
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Made of Analytics is a small Dublin, Ireland-based Advertising company. Their services include Advertising and Social Media Marketing.
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UndisclosedUndisclosedFreelancerReno, NV
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Headquartered in Reno, Nevada, LocalDiGi is a social media marketing firm. The team focuses on Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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SEO Company Sarasota is a small social media marketing agency in Sarasota, Florida. Their services include Social Media Marketing and Search Engine Optimization.
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UndisclosedUndisclosedFreelancer
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Sound & Scale Music Marketing is a Marketing Strategy company. They are in San Francisco, California. Their team offers Marketing Strategy and Social Media Marketing.
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UndisclosedUndisclosedFreelancerSan Nicolas, Argentina
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Studio Nuance Agency, a small social media marketing company, is in San Nicolas, Argentina. Their services include Social Media Marketing and Pay Per Click.
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UndisclosedUndisclosedFreelancerCalgary, Canada
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Simple Search Ads, an Advertising company, specializes in Advertising and Marketing Strategy. The company is in Calgary, Canada.
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$5,000+$100 - $149 / hr2 - 9St. Louis Park, MN
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Oil Can Marketing is a St. Louis Park, Minnesota-based social media marketing firm. They specialize in Social Media Marketing and Content Marketing.
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$5,000+$100 - $149 / hr2 - 9Ponchatoula, LA
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JAB WebConsulting, a social media marketing company, provides Social Media Marketing and Search Engine Optimization. The company is based in Ponchatoula, Louisiana.
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$5,000+$100 - $149 / hr2 - 9
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1440 Group is a SEO company. Based in Roseville, California, the firm was launched in 2010. Their services include Search Engine Optimization and Pay Per Click.
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UndisclosedUndisclosed2 - 9
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Founded in 2024, TekReach Solutions is a small social media marketing company. Their services include Social Media Marketing and Pay Per Click.
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$5,000+$50 - $99 / hr10 - 49Houston, TX
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TheeHouston.Agency, an application development company, offers Mobile App Development and E-Commerce Development. The firm is in Houston, Texas.
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UndisclosedUndisclosed10 - 49Madison, WI
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Digital Strategy company Sortis Digital Marketing is located in Madison, Wisconsin. The team provides Digital Strategy and Web Development.
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UndisclosedUndisclosed10 - 49Wausau, WI
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Web design agency Virtual Vision Computing, LLC focuses on Web Design and Web Development. They were founded in 1996.
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$5,000+$100 - $149 / hr2 - 9
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WebPerfex is a small Content Marketing company. They offer Content Marketing and Web Design and were launched in 2006.
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$5,000+$100 - $149 / hr2 - 9
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Launched in 2000, High Level Studios is a branding agency. The team provides Branding and Social Media Marketing.
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UndisclosedUndisclosed2 - 9Topeka, KS
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Sprout Communications is a Topeka, Kansas-based Marketing Strategy company. They specialize in Marketing Strategy and Print Design and were founded in 2013.
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UndisclosedUndisclosed2 - 9Eau Claire, WI
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Launched in 2001, JB Systems LLC is a small web development firm. Their services include Web Development and Email Marketing.
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$5,000+$100 - $149 / hr10 - 49Rochester, NY
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NEXT! Ad Agency is an Advertising company. Founded in 2010, the team provides Advertising and Social Media Marketing. The firm is in Rochester, New York and Chicago, Illinois.
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$1,000+$25 - $49 / hr2 - 9Dublin, Ireland
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See all 9 projectsseoplan.co is a digital advertising agency specializing in Pay-Per-Click Advertising and Search Engine Marketing. Reviews indicate a strong reputation, with clients praising their professionalism and effective campaign management. Notably, 100% of reviewers experienced improved visibility and conversion rates, highlighting their expertise in online ad campaigns and PPC services. The company's cost-effective solutions and strategic targeting are highly valued by clients.
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$10,000+$150 - $199 / hr2 - 9Newburyport, MA
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Founded in 1994, Strand Marketing, a small Digital Strategy company, is headquartered in Newburyport, Massachusetts. Their services include Digital Strategy and Social Media Marketing.
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$5,000+$50 - $99 / hr2 - 9Towson, MD
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PDR Web Solutions is a web design agency established in 2008. Their team focuses on Web Design and Digital Strategy.
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$1,000+$25 - $49 / hr2 - 9Glendale, CA
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Launched in 1999, Sedna Solutions, a small SEO company, is headquartered in Glendale, California. Their team provides Search Engine Optimization and Social Media Marketing.
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$10,000+$150 - $199 / hr2 - 9Houston, TX
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Launched in 2009, Bonafide is a Digital Strategy company. The firm provides Digital Strategy and Social Media Marketing, and is small.
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$5,000+$100 - $149 / hr2 - 9
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Launched in 2011, CAB360 is a Digital Strategy company. Located in Miami, Florida, the team provides Digital Strategy and Social Media Marketing.
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At Clutch, we believe trust is the foundation of every business relationship. Our mission is to help buyers make confident, data-backed decisions informed by real client experiences.
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List of the Best Pay-Per-Click (PPC) Companies
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$5,000+$100 - $149 / hr50 - 249Pleasant Grove, UT
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr50 - 249Costa Mesa, CA
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Woodmere, NY
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr50 - 249Los Angeles, CA
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
50% Pay Per Click50% Other -
$1,000+$25 - $49 / hr250 - 999Arlington Heights, IL
Ability to deliver
39.7/40.020/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
40% Pay Per Click60% Other -
$1,000+$100 - $149 / hr50 - 249Bel Air, MD
Ability to deliver
39.3/40.020/20 Reviews10/10 Clients & Experience9.3/10 Market PresenceService focus
50% Pay Per Click50% Other -
$5,000+$150 - $199 / hr10 - 49Tempe, AZ
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Culver City, CA
Ability to deliver
39.2/40.020/20 Reviews10/10 Clients & Experience9.2/10 Market PresenceService focus
60% Pay Per Click40% Other -
$5,000+Undisclosed10 - 49New York, NY
Ability to deliver
39.1/40.020/20 Reviews10/10 Clients & Experience9.1/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$150 - $199 / hr10 - 49New York, NY
Ability to deliver
39/40.020/20 Reviews9.6/10 Clients & Experience9.5/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Paramus, NJ
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
30% Pay Per Click70% Other -
$1,000+$100 - $149 / hr10 - 49Fort Wayne, IN
Ability to deliver
37.7/40.020/20 Reviews10/10 Clients & Experience7.7/10 Market PresenceService focus
100% Pay Per Click -
$5,000+$100 - $149 / hr50 - 249Huntington, NY
Ability to deliver
37.7/40.018.2/20 Reviews10/10 Clients & Experience9.5/10 Market PresenceService focus
60% Pay Per Click40% Other -
$1,000+$100 - $149 / hr10 - 49Tucson, AZ
Ability to deliver
37.4/40.017.6/20 Reviews10/10 Clients & Experience9.8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$25 - $49 / hr250 - 999
Ability to deliver
37.4/40.017.8/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
35% Pay Per Click65% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.4/40.020/20 Reviews9.9/10 Clients & Experience7.5/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
37.3/40.018.4/20 Reviews10/10 Clients & Experience8.9/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$50 - $99 / hr10 - 49Prague, Czech Republic
Ability to deliver
37/40.019/20 Reviews10/10 Clients & Experience8/10 Market PresenceService focus
90% Pay Per Click10% Other -
$1,000+$100 - $149 / hr10 - 49Belfast, Northern Ireland
Ability to deliver
36.8/40.018/20 Reviews9.5/10 Clients & Experience9.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+Undisclosed250 - 999Colorado Springs, CO
Ability to deliver
40/40.020/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
25% Pay Per Click75% Other -
$5,000+$50 - $99 / hr10 - 49Kyiv, Ukraine
Ability to deliver
36.7/40.019.4/20 Reviews10/10 Clients & Experience7.3/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$150 - $199 / hr250 - 999Copley, OH
Ability to deliver
39.9/40.020/20 Reviews10/10 Clients & Experience9.9/10 Market PresenceService focus
25% Pay Per Click75% Other -
$1,000+$100 - $149 / hr2 - 9Oakbrook Terrace, IL
Ability to deliver
36.6/40.017/20 Reviews10/10 Clients & Experience9.6/10 Market PresenceService focus
80% Pay Per Click20% Other -
$1,000+$100 - $149 / hr250 - 999Odesa, Ukraine
Ability to deliver
37.7/40.018/20 Reviews10/10 Clients & Experience9.7/10 Market PresenceService focus
30% Pay Per Click70% Other -
$5,000+$50 - $99 / hr50 - 249Hoffman Estates, IL
Ability to deliver
36.5/40.020/20 Reviews10/10 Clients & Experience6.5/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$50 - $99 / hr10 - 49New York, NY
Ability to deliver
36.4/40.016.4/20 Reviews10/10 Clients & Experience10/10 Market PresenceService focus
75% Pay Per Click25% Other -
$1,000+$150 - $199 / hr10 - 49Kent, WA
Ability to deliver
36.2/40.017.6/20 Reviews10/10 Clients & Experience8.6/10 Market PresenceService focus
70% Pay Per Click30% Other -
$1,000+$100 - $149 / hr10 - 49Fort Worth, TX
Ability to deliver
36.1/40.017/20 Reviews9.4/10 Clients & Experience9.7/10 Market PresenceService focus
100% Pay Per Click -
$1,000+< $25 / hr10 - 49Sahibzada Ajit Singh Nagar, India
Ability to deliver
36.1/40.017.2/20 Reviews9.2/10 Clients & Experience9.6/10 Market PresenceService focus
65% Pay Per Click35% Other -
$1,000+$25 - $49 / hr2 - 9Zirakpur, India
Ability to deliver
36/40.019.2/20 Reviews9.7/10 Clients & Experience7.1/10 Market PresenceService focus
80% Pay Per Click20% Other
PPC Agency FAQs
Looking for a PPC agency but not sure where to start? We've put together answers to the most common questions businesses ask when searching for a trusted partner. This FAQ covers what you need to know before hiring a PPC agency, from pricing and services to results and red flags.
Clutch evaluates firms delivering paid search and display campaigns twice a year based on a proprietary methodology. The top PPC agencies for Fall 2025 include:
Beyond basic metrics like clicks and impressions, leading agencies track:
- Conversion rate and cost per acquisition (CPA)
- Lifetime value (LTV) of acquired customers
- Incremental revenue attributed to ad spend
- Multi-touch attribution to see how PPC supports other channels
They use analytics tools, CRM integrations, and call-tracking software to tie every dollar spent to revenue generated.
Start by aligning their expertise with your needs. E-commerce stores often require shopping-feed specialists, while SaaS firms may prioritize B2B lead generation. Review case studies, certifications (Google Partner, Microsoft Advertising Partner), and client testimonials. During discovery calls, assess communication style, reporting cadence, and how they plan to measure success against your KPIs.
Yes. PPC is scalable and can be highly effective for small businesses when managed strategically. Many agencies offer customized solutions that align with tighter budgets and local targeting needs.
Typical deliverables include:
- Campaign and account audits
- Keyword research & negative keyword management
- Bid and budget optimization
- Ad creation (search, display, shopping, video)
- Landing-page A/B testing
- Remarketing and audience segmentation
- Performance reporting and analytics dashboards
Some full-service agencies also integrate PPC with SEO, CRO, and email automation to create unified growth strategies.
Common KPIs include:
- Click-through rate (CTR)
- Cost per click (CPC)
- Conversion rate (CVR)
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
PPC campaigns can start generating traffic and data almost immediately, but most agencies recommend a 1–3 month window for full optimization and ROI visibility.
Freelancers can be cost-effective for smaller budgets or single-platform campaigns, offering personal attention but limited bandwidth. Agencies provide cross-disciplinary teams such as strategists, copywriters, designers, and analysts so they can scale spend, test multiple channels, and deliver deeper insights. The right choice depends on budget, campaign complexity, and desired speed to market.
Clutch ranks agencies based on verified client reviews, service focus, industry expertise, work quality, and market presence. Reviews are gathered through in-depth interviews or detailed forms, ensuring transparency and credibility.
While PPC can work for nearly any sector, industries with high purchase intent and clear keywords, such as ecommerce, SaaS, legal, healthcare, and home services, often see the quickest wins. Niche B2B companies use targeted keywords and account-based retargeting to reach decision makers, while local businesses leverage geo-focused campaigns to dominate regional searches.
Most PPC agencies offer services for:
- Google Ads (Search, Display, Shopping, YouTube)
- Microsoft/Bing Ads
- Amazon Advertising
- Facebook & Instagram Ads
- Spotify & Yahoo Ads
- Baidu (for China-targeted campaigns)
Be cautious of agencies that:
- Guarantee specific rankings or ROAS numbers
- Lack transparency on the fee structure or the spend allocation
- Provide generic, automated reports without actionable insights
- Refuse to grant you ownership of ad accounts or data
- Rely on one “set-and-forget” strategy instead of continuous optimization
A PPC agency plans, launches, and optimizes pay-per-click campaigns across platforms like Google Ads, Microsoft/Bing, Amazon, and social channels. Their work typically includes keyword research, bid strategy, ad copy, creative development, audience targeting, and conversion tracking. By continuously testing and refining campaigns, they aim to lower cost per acquisition (CPA) and maximize return on ad spend (ROAS).
- Will I retain ownership of the ad accounts?
- How do you structure management fees vs. ad spend?
- What platforms and campaign types are you certified in?
- How often will we review performance and strategy?
- Can you share recent case studies relevant to my industry and budget?
PPC is a paid advertising model where businesses pay for each click on their ads, providing immediate visibility. SEO (search engine optimization) is an organic strategy focused on improving search rankings over time. Many businesses use both to drive traffic and leads.
Most PPC agencies charge a management fee plus your ad spend. Common pricing models include:
- Hourly: $100–$149 per hour
- Percentage of ad spend: 10%–20% of monthly budget
- Flat monthly retainer: $1,000–$10,000+ for ongoing management
Project-based engagements (e.g., a one-time account build) often range from $10,000–$50,000, depending on complexity, ad platforms, and creative requirements.