SIXGUN

BACKGROUND

Please describe your company and your position there.

I am the General Manager at Peter Sheppard Footwear, a footwear retailer with stores in Melbourne, Sydney and Brisbane. We also operate online, facilitated by staff at our Head Office in Melbourne. The company has approximately 100 staff across the three physical locations and online store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

Our online store only launched approximately two years ago and thus, it was driving less than 5% of overall business revenue for some time. As a relatively small Head Office team, we did not have the resources to manage our own SEO and Google Ads efforts. However, we knew the importance of having these in today's retail climate.

What were your goals for this project?

The main objective was to increase new customers to the website, remarket to existing customers, increase online sales and therefore increase overall revenue for the business. The average customer at Peter Sheppard Footwear is between 40-65 years old and we found these customers were not used to shopping online with us.

We needed to educate customers that were using the internet that Peter Sheppard Footwear is a great company to shop online with. We also needed to start marketing to a younger demographic to combat the challenge we were facing marketing online to our older demographic. We already knew a lot of our potential customers were younger and shopped online, so it was a matter of reaching them and offering them our product and brand experience.

SOLUTION

How did you select this vendor?

As a business who relies on the power of word of mouth, we were referred to SIXGUN by another marketing professional in the industry. SIXGUN were young at the time we started working with them but what what they lacked in years they made up for in professionalism and quality.

The team at SIXGUN had also come from a retail business so they knew the ins and outs of the industry. They spoke our language and were able to help identify goals and subsequently meet them. SIXGUN are also fantastic communicators and have always been completely transparent with us.

Describe the scope of their work in detail.

SIXGUN identified several areas of potential for Peter Sheppard Footwear (PSF)

1. SEO - There was insufficient content on the website which was impacting our ranking on search engines. SIXGUN have facilitated the writing of content for the website which has had a significant impact on the overall positioning of PSF. SIXGUN wrote the content and it was up to our in house team to proof and make any amendments. As the portfolio of brands evolved, SIXGUN identified the importance of keeping the content up to date.

2. Remarketing - SIXGUN have executed many remarketing campaigns for the business since starting work for PSF. These campaigns are run across Google, Facebook and most recently, Bing.

3. Brand awareness - SIXGUN have executed many brand awareness campaigns that have helped build the PSF audience and bring new customers into the business. SIXGUN manages all the campaigns, budgeting and reporting on the work they do for PSF.

What was the team composition?

We work closely with two members of the SIXGUN team, our Account Manager and Google Ads Specialist. I believe there are 2-3 more members who assist on the SEO front and day to day running of our account. The size of the team has grown slightly since we have worked with SIXGUN.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with SIXGUN we have seen a significant increase in overall online revenue (over 50%). They have opened up many doors of opportunity for Peter Sheppard Footwear. Our conversion rate has also significant improved. It is worth noting that during the period of COVID-19 where the stores were closed, they were able to successfully help bring many of our 'in store customers' online to ensure there were no lost opportunities due to the store closures.

How effective was the workflow between your team and theirs?

Our Account Manager Harris is excellent at communication. He is on the ball, always very transparent with the work SIXGUN are completing and where we are at from a budget vs. results point of view. Our Ads Specialist Jeremy is also a fantastic worker, always very thorough when explaining and brainstorming his ideas. A weekly WIP and consistent email messaging in the meantime was ample communication between SIXGUN and PSF to ensure tasks got completed.

What did you find most impressive about this company?

The communication skills of all individuals at SIXGUN are noteworthy. Their hard work and commitment to ensuring our business succeeds in the realm of digital marketing is also next to none. They are a small business who specialises in marketing for small businesses which I think is their real point of difference.

They understand small budgets and ensure we get the best bang for buck across every avenue of our marketing. Lastly, their location in the city is close to our Head Office and they never hesitate to stop by for a face to face meeting.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

Sonsee Woman is an innovative and inclusive hosiery, intimates and shapewear company based in Melbourne Australia. I am the eCommerce and Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

SIXGUN was hired for SEO and PPC consultation as well as ongoing optimisation and other aspects of our eCommerce strategy.

What were your goals for this project?

To increase our website traffic and therefore revenue.

SOLUTION

How did you select this vendor?

SIXGUN was selected through multiple referrals and word of mouth.

Describe the project in detail.

SIXGUN put together a strong strategy that both we as a company could implement on our end as well as their own. They were able to ensure quality backlinks and leads as well as looking into long term data and making suggestions based on this.

What was the team composition?

While we primarily worked with David, who is exceptional, there were other members of their team in the background working on the project as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved many strong backlink sources that have continued to perform well many months later as well and achieving a stronger Google ranking and therefore an increase in traffic and conversions.

How effective was the workflow between your team and theirs?

We communicated through weekly Face to Face meetings as well as online whenever necessary. The team was extremely accessible when required and would go above and beyond to ensure our expectations were met.

What did you find most impressive about this company?

The team has strong communication skills and does not hide any information, even when the performance may be down. This transparent approach ensures trust between the team and allows progression and suggestions to be made.

Are there any areas for improvement?

No.

BACKGROUND

Introduce your business and what you do there.

I'm a marketing and communications manager for Bully Zero, Australia's leading bullying prevention charity delivering face-to-face programs by qualified facilitators. From cyber safety to bullying prevention, our programs make an impact in schools, community groups, sporting clubs, and workplaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SIXGUN?

We were migrating our website to a new white-label platform and needed help with our SEO and Analytics.

SOLUTION

What was the scope of their involvement?

SIXGUN redirected old links to our new site, set up our Google Analytics 4 (GA4) and relevant tags to capture data on our website, and ensured we ranked well in search results. The team executed an SEO strategy tailored to our organisation's needs and gave feedback on how we could enhance our Google listing that was easy to implement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had successful redirects and no corrupted links. We still remain on the first page of Google, and new enquiries for our programs are coming directly from web searches.

How did SIXGUN perform from a project management standpoint?

SIXGUN's project management was incredible. The team always helped us and answered every question we had. They exceeded our expectations and have been happy to answer questions of mine well after the program finished. 

What did you find most impressive about them?

SIXGUN's communication was warm, friendly, and incredibly helpful. They were great at communicating the technical complexities of SEO in a really digestible way. 

Are there any areas they could improve?

No, they were such an amazing business to work with!

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Melitta Professional Australia

Describe what your company does in a single sentence.

Manufacture coffee machines and supply coffee-related consumables.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SIXGUN to accomplish?

• Acquire leads

SOLUTION

How did you find SIXGUN?

Online Search

Why did you select SIXGUN over others?

• Good value for cost
• Company values aligned

How many teammates from SIXGUN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build a paid search campaign with the following key deliverables:

• Campaign set up, auditing and strategy development.
• Keyword research and selection based on search volume and relevance.
• Structuring and restructuring ad groups as required.
• Regular monitoring and optimisation tasks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Quality inbound leads and sales conversions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their communication is clear and proactive, and they’re quick to take action when adjustments are needed. They provide a monthly report and schedule fortnight or monthly meetings.

What was your primary form of communication with SIXGUN?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They put great effort in understanding our goals and helping us achieve them efficiently.

Are there any areas for improvement or something SIXGUN could have done differently?

I think their process and communication is great up to this moment.

BACKGROUND

Please describe your company and your position there.

I'm the owner and clinic director of Komyuniti Wellness a natural health clinic providing the following services: Acupuncture, Chinese medicine, Naturopathy, Nutrition and Remedial massage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

We engaged with SIXGUN to help provide us with SEO marketing services.

SOLUTION

How did you select SIXGUN and what were the deciding factors?

We searched for SEO marketing firms within the area of Fitzroy and decide that it was best choice.

Describe the project in detail and walk through the stages of the project.

We worked out a budget. Then we worked out how to operate the tasks involved in operating the SEO campaign. Very easy and professional.

How many resources from the SIXGUN team worked with you, and what were their positions?

Director and 2 account mangers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website is always within the first page of google and will move between the top spot to the 3rd organic position.

How effective was the workflow between your team and theirs?

Very effective. We have a fortnightly check in. Also I am able to call them to ask questions any time.

What did you find most impressive or unique about this company?

They were professional and organized.

Are there any areas for improvement or something they could have done differently?

I'm happy with there services and they always look to do the best for my business.

BACKGROUND

Please describe your company and your position there.

I am the Co Director of an art gallery.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

SIXGUN manages our SEO. Our primary goal is to continue to grow our reach online, consequently resulting in greater brand awareness and sales for our artists.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral from an industry connection. After interviewing several SEO based companies, we felt confident to sign with SIXGUN.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

• Key word research
• implementing key words
• writing blogs
• optimising current blogs for SEO
• link building

How many people from the vendor's team worked with you, and what were their positions?

SIXGUN assigned an account manager who works with a team of technicians.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Several key words are ranking on the first page, goal competitions have increased, session durations are up and the bounce rate is down.

Describe their project management style, including communication tools and timeliness.

Fantastic communication via email, phone and monthly Zoom WIP meetings. The communication is honest and supportive!

What did you find most impressive or unique about this company?

Their dedication to their clients, efficient communication, and results have impressed us.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the general manger for Big Springs Water. We are a home and office water delivery company that services regional NSW and the ACT.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN, and what were your goals?

SIXGUN run SEO for our three companies. Since they have been onboarded we have seen a signifcant increase in sales and web traffic.

SOLUTION

How did you select this vendor and what were the deciding factors?

I engaged three companies for quotes and proposals. SIXGUN were the most approachable and responsive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

SEO across our three companies. Concentrating on organic website traffic for our core products and services,

How many people from the vendor's team worked with you, and what were their positions?

I have had two account managers and they have both been great.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We measure via website traffic, conversions and website sales. All have improved.

Describe their project management style, including communication tools and timeliness.

We catch up one a month to discuss results and upcoming work. During the initial engagement we touched bas weekly to discuss changes and developments.

What did you find most impressive or unique about this company?

We're impressed with their personnel and the results we've seen.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the marketing director, and I'm responsible for the marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SIXGUN?

Our SEO was pretty bad before hiring them. They handled all of our SEO strategy and services.

What were your goals for this project?

To get more organic traffic to our website.

SOLUTION

How did you select this vendor?

I have a personal relationship with the owner.

Describe the scope of their work in detail.

They handled all the SEO for our business.

What was the team composition?

We would constantly collaborate on strategy and provide feedback. We would have a work in progress meeting every fortnight.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our organic traffic just about doubled.

How effective was the workflow between your team and theirs?

It was fantastic. Full transparency going both ways.

What did you find most impressive about this company?

Their level of professionalism and technical ability were stellar.

Are there any areas for improvement?

I have not found any as of yet.