Turko Marketing

BACKGROUND

Please describe your company and position.

I am the Co-founder of Freelance University

Describe what your company does in a single sentence.

Freelance University is an online learning platform offering comprehensive courses and resources designed to help freelancers and entrepreneurs build successful, sustainable careers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turko Marketing to accomplish?

• We brought Turko Marketing on board to elevate our content strategy and boost our online presence. Specifically, we needed help in developing and optimizing content such as course descriptions, blog posts, and articles that would resonate with our target audience at Freelance University. Additionally, we aimed to improve the visibility of our tutorial and promotional videos through Video SEO, ensuring that they rank higher on platforms like YouTube and Google.

SOLUTION

How did you find Turko Marketing?

• Online Search
• Clutch Site

Why did you select Turko Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Turko Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turko Marketing’s work included a comprehensive approach to content development and Video SEO. They started by understanding our audience and goals, then moved on to crafting engaging course descriptions, insightful blog posts, and articles that not only resonate with our target audience but also drive substantial traffic to our platform. For Video SEO, they meticulously optimized our tutorial and promotional videos, focusing on keyword research, metadata optimization, and creating engaging thumbnails to enhance visibility on YouTube and Google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The results at Freelance University were impressive and measurable. Our content began attracting more targeted traffic, leading to higher engagement rates and increased conversions on our platform. The optimized video content saw a noticeable improvement in search rankings, resulting in a higher number of views, increased watch time, and greater overall visibility on both YouTube and Google.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turko Marketing’s project management was top-notch. They delivered all content and optimizations on schedule, maintaining open communication throughout the process. Whenever we had specific requests or needed adjustments, they were quick to respond and adapt, ensuring that our needs were met with precision and professionalism.

What was your primary form of communication with Turko Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Turko Marketing was their deep understanding of Freelance University’s audience and their ability to craft content that truly resonates. Their expertise in Video SEO was also remarkable, as they were able to significantly boost the visibility of our videos in a competitive space. Their proactive approach and commitment to driving real results made them an invaluable partner.

Are there any areas for improvement or something Turko Marketing could have done differently?

Turko Marketing exceeded our expectations across the board at Freelance University.

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Relocalize

Describe what your company does in a single sentence.

Relocalize revolutionizes the food supply chain with advanced micro-factories that produce, package, and palletize food directly at distribution centers, eliminating middle-mile logistics and reducing greenhouse gas emissions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turko Marketing to accomplish?

We hired Turko Marketing to develop and implement personalized email marketing campaigns for our food and beverage brand, Relocalize. Our objectives were to nurture leads, retain customers, and integrate a Customer Relationship Management (CRM) system to streamline communication processes and improve customer service.

SOLUTION

How did you find Turko Marketing?

• Online Search
• Clutch Site

Why did you select Turko Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Turko Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turko Marketing created a comprehensive email marketing strategy for Relocalize, including:

• Personalized email campaigns to engage our audience, nurture leads, and encourage customer retention
• Audience segmentation to ensure targeted content
• CRM integration to automate and streamline communication
• Ongoing support to optimize campaigns and ensure effective CRM functionality

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved significant success, with:

• Increased email open rates and engagement
• Improved customer retention through tailored promotions and consistent communication
• Enhanced customer service and response times through CRM integration
• Increased repeat purchases and positive customer feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turko Marketing's project management was exemplary, delivering all items on time and being highly responsive to our needs. Their communication was clear and consistent, making the process smooth and efficient.
What was your primary form of communication with Turko Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Turko Marketing's deep understanding of our industry and ability to create highly personalized marketing strategies stood out. They took the time to understand our brand and customers, resulting in campaigns that resonated with our audience.
Are there any areas for improvement or something Turko Marketing could have done differently?

We were extremely satisfied with the results. If there's anything, i would to exploring advanced CRM features to further enhance customer interactions.

BACKGROUND

Please describe your company and position.

I am the Principal of Kyle Financial Ltd

Describe what your company does in a single sentence.

Mortgage & Insurance Specialist's:

• Not limited to one direct lender or provider. 
• Our advisers are fully qualified Mortgage & Insurance professionals, available for a free, no obligation chat to suit our customers individual needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turko Marketing to accomplish?

We required a content marketing plan to increase traffic to our automobile affordability calculator. The major aim was to boost user engagement and conversion rates by making the calculator a useful tool for potential auto insurance clients. 

We wanted to educate our customers about automobile affordability and effortlessly integrate this knowledge into our insurance solutions.

SOLUTION

How did you find Turko Marketing?

Online Search

Why did you select Turko Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Turko Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved creating a complete content strategy for our automotive affordability calculator. This included developing blog entries, social media material, and email marketing aimed at attracting and engaging people. 

They also optimized the calculator by incorporating SEO best practices, allowing it to rank better in search results. They also supplied analytics and statistics to monitor the performance of the material and make required changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The initiative resulted in considerable improvements in key KPIs. We saw a significant increase in website traffic, with more people using the automobile affordability calculator than ever before. Engagement indicators such as time spent on the calculator page and number of completed calculations have grown significantly. 

Most significantly, there was a noticeable increase in conversions, with more people obtaining insurance quotes after using the calculator.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They regularly supplied articles on schedule, even when our deadlines were tight. Communication was always straightforward and they responded quickly to any inquiries or requests we had. They also checked in with us on a frequent basis to verify that the project was on track and made any necessary revisions.

What was your primary form of communication with Turko Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their deep understanding of our industry and customers. They didn't just generate conventional content; they personalized it to our target group, transforming the automobile affordability calculator into a critical component of our client journey. 

Their ingenuity and strategic thinking distinguish them from the other agencies we've worked with.

Are there any areas for improvement or something Turko Marketing could have done differently?

Overall, we were very satisfied with their work.

BACKGROUND

Please describe your company and position.

I am the owner of MARSWorks Inc.

Describe what your company does in a single sentence.

MARSWorks is a digital agency comprised of talented designers and developers who share a passion for designing innovative solutions to help businesses and organizations grow.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turko Marketing to accomplish?

• SEO
• CRO
• Digital PR

SOLUTION

How did you find Turko Marketing?

Online Search

Why did you select Turko Marketing over others?

Pricing fit our budget

How many teammates from Turko Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Turko Marketing helped with our SEO, Digital PR, and CRO strategy. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Regular QBR's help us measure the efficacy of our contract. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Turko Marketing is responsive and continually seeks ways to add value and deliver quality results. 

What was your primary form of communication with Turko Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

We love the team. The strategy is sound, but the team that we work with makes it for us.

Are there any areas for improvement or something Turko Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Growth Specialist of LetHub

Describe what your company does in a single sentence.

LetHub is an AI Leasing Platform that automates communication between prospective renters and property managers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Turko Marketing to accomplish?

• We opted for Turko Marketing to handle and improve our PPC ads on Google Ads and Facebook Ads. Our major aim was to boost exposure and generate more quality leads by promoting specific property listings, open houses, and real estate services. We wanted a partner that could build highly targeted campaigns to efficiently reach the audience we were targeting while maximizing our ad expenditure.

SOLUTION

How did you find Turko Marketing?

• Online Search
• Clutch Site

Why did you select Turko Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Turko Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Campaign plan: Create a thorough PPC plan that is targeted to our specific needs, with an emphasis on targeting the appropriate audience groups. 
• Ad Creation: Creating attractive ad language and imagery that appealed to potential clients. 
• Keyword Research: Conducting extensive keyword research to uncover high-performing Google Ads phrases as well as appropriate Facebook Ad interests. 
• Ad management: The ongoing administration of campaigns, which includes bid changes, A/B testing of advertising, and refining targeting settings. 
• Success Monitoring: We follow and analyze campaign success on a regular basis, delivering thorough information on important metrics including click-through rates (CTR), cost per click (CPC), and conversion rates. 
• Optimisation: Constantly tweaking campaigns to increase ROI, with an emphasis on lower CPC and higher conversions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The outcomes of Turko Marketing's PPC ads were excellent. Traffic to our property listings increased significantly, as did queries and bookings for open houses. Our click-through rates increased, and we reduced costs per click while keeping high-quality leads. The tailored advertisements also resulted in a greater conversion rate, which immediately impacted sales and client engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on track, meeting all milestones on time. The communication was flawless, with frequent updates and meetings to discuss campaign performance and next actions. When we had queries or required changes, their crew responded quickly and adapted. Their proactive attitude gave us confidence that our campaigns were in capable hands.

What was your primary form of communication with Turko Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us the most was their extensive knowledge of PPC advertising and ability to adjust tactics to our unique sector. They did not use a one-size-fits-all strategy; instead, they took the time to understand our specific requirements and created ads that actually connected with our target demographic. Their meticulous attention to detail and dedication to achieving outcomes were visible throughout the process.

Are there any areas for improvement or something Turko Marketing could have done differently?

We were very satisfied with their work.

BACKGROUND

Please describe your company and your position there.

I am the owner of a vegetarian food blog

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Turko Marketing, and what were your goals?

I was launching a personal brand awareness campaign along with my instagram channel. Turko helped us setup a Wordpress website along with a SEO fuelled content strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I knew this vendor from a friend of mine. A short call with Remi convince me to go ahead with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we did a discovery phase to know which keywords to write content for and which type of content to produce (the food industry is very competitive). Then they outlined a content strategy for me to follow. They also setup the wordpress website along with choosing the right plugins.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with 2 resources: A front-end Wordpress developer and a content strategist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The organic growth has been very impressive, we ranked on several keywords in the vegetarian food sphere.

How effective was the workflow between your team and theirs?

The communication is very straight forward. We used a slack channel and I could ask my questions and validate items during the development phase. Once the website was launched. We had a bi-monthly call to follow-up with the strategy and the performance in the first months, then we switched to a monthly call.

What did you find most impressive or unique about this company?

They really know their stuff ! Also the communication and access to the experts was great. It is a very technical and knowledgeable agency, but also very strong on the "human side" of things.

Are there any areas for improvement or something they could have done differently?

Nothing to add there, they are great !